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The Strategic Bond Investor : Strategies and Tools to Unlock the Power of the Bond Market
Anthony Crescenzi Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0071387072 |
Book Description
A dynamic, equity-style approach to investing in today's bond market
"Tony Crescenzi knows bonds and his book proves it. From 'Fedspeak' to Treasury buybacks, The Strategic Bond Investor helps to explain the mysteries of the bond market and even offers tips on how to forecast interest rates. Sign me up—I can always learn something new!"—Bill Gross, Managing Director at Pacific Investment Management Company
Bond investing can be every bit as exciting and profitable as "playing the stock market." The Strategic Bond Investor is the first book to approach fixed-income investing from an equity-style perspective. This fast-paced book provides readers with helpful tips, tools, and strategies for tracking market sentiment, spotting market extremes, analyzing volume and liquidity, and dozens of other techniques that wereup until nowlimited primarily to the equity markets.
The Strategic Bond Investor reveals a dramatic new approach for using bonds to balance portfolios while grabbing profit opportunities as they present themselves. It represents a new style of bond investing, bold yet risk-conscious, that is long overdue for today's transformed market environment. Investors looking to diversify their portfolios will discover:
Customer Reviews:
Boring, but useful.......2007-10-09
The Strategic Bond Investor.......2006-11-03
Insightful, smart, and relevant.......2006-03-28
The Stategic Bond Investor - Disappointing.......2005-03-07
complements Thau.......2005-02-18
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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Laurence Vincent Manufacturer: Kaplan Business ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0793155606 Release Date: 2002-09-18 |
Book Description
Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance.Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. These most successful brands have fine-tuned their stories, building a legacy that attracts steadfast fans, creates tremendous visibility, and underscores enormous profit potential.
Author Laurence Vincent has been a keen observer and frontline player in developing the brand stories of many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy, he explores:
The four essential elements that support a successful branding effort
Ways consumers bond with a particular brand and create a unique culture around a product
How the best brands tell their stories in ways beyond television spots or space ads-through product placements and sponsorships, among other tactics
Special problems and anomalies in building a legacy, including a discussion of public and charitable causes, political brands, and public personalities
Innovative research tools that reveal attitudes and feelings about products that traditional research methods (focus groups, for example) overlook
What leading marketers do when a brand becomes irrelevant or damaged-how they revive and position their brands in fresh and exciting ways
More than a discussion of theory, Legendary Brands is also a prescriptive guide that outlines how to apply the theory to specific brand issues. This book presents readers with plenty of no-nonsense interviews with leading brand managers, creative directors, and other experts. From their frank comments, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.
Customer Reviews:
Larry knows how to build a brand narrative.......2005-06-01
Find Your Brand's Story.......2005-06-01
The 80/20 rule is alive and well!.......2005-02-01
GREAT BRAND SELECTION, DECENT NARRATIVE, WEAK DISCUSSION.......2003-06-12
A slew of pages is devoted to theorizing about these brands' narrative structure and occasionally the pseudo-scientific verbiage is a little distracting (e.g., "Brand mythology acts upon the cognitive orientation centers of the brain in much the same way that religion and other deeply held philosophical beliefs do").
Yet, all this could have been easily overlooked by the fastidious reader, but without a more organized analysis of how these seemingly facile narratives were conceived, attained, and then maintained by our "legendary" brands, the book falls short of its expectations. Some discussion of the evidence, even anecdotal, would have made this 5 star material although it may still be an interesting collectible for the insightful magazine style discussions of successful branding endeavours.
Packed with Knowledge!.......2003-02-26
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Media Planning Workbook
William B. Goodrich , and Jack Z. Sissors Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0844235024 |
Book Description
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
Customer Reviews:
Must have if you are a Marketing Student.......2007-01-05
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The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors
Michel Robert Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0071357777 |
Book Description
Here's a startling concept for anyone who knows anything about business:Unlike most other consultants, Robert and his staff go to corporate "war rooms"--not the business school library--to develop and hone the strategic thinking process. In more than 400 frank, intensive working sessions with CEOs and their management teams, Robert has tested and validated his methods.
THE POWER OF STRATEGIC THINKING sums up his original and effective strategy of making anyone's competitors irrelevant: Obsession with your competitors leads to "imitation strategy," the common and disastrous mistake of letting the other side set the rules. Result: The house always wins! Imitators lose. The answer: Learn from major companies like Intel, Wal-Mart, Microsoft, and Goldman Sachs--corporate success stories that Robert explains in fascinating detail--how to develop your own "distinctive strategy" and race ahead of the competition.
Learn from the mistakes of copycat companies like Chrysler, Officemax, and all three original TV networks: Robert shows you how imitation strategies will put companies in virtually any field on a suicidal path. From military history, as Robert points out, comes the idea of "ultimate strategy," a proactive, offensive strategy that continually keeps the competition off-balance even as they become more and more irrelevant. Ultimate strategy is achieved when a company controls and/or influences the terms of play for an industry.
Learn from THE POWER OF STRATEGIC THINKING how to set the rules for your own sandbox...or how to find another sandbox where you can! In THE POWER OF STRATEGIC THINKING you can learn how to become a winning company by formulating and implementing a proactive, offensive strategy that will have your own company signature. You will also find out how to widen your competitive advantages. Best of all, your ultimate strategy for success will develop from the power of your own strategic thinking!
Download Description
Famed business consultant Michel Robert explains exactly how his unique strategic thinking has made major companies hugely successful.Customer Reviews:
Good ideas but too much hype.......2002-01-10
But going further through the book becomes more and more exasperating. There too much annoying hype almost on every page and especially in business cases. Often they sound all alike. "We had problems and didn't know what to do. Then we called Robert and guys from DPI opened our eyes. And we started to use DPI Strategic Process and DPI Decision Making and DPI Keep It Simple Stupid and made a lot of money. And we also lost 20 pounds in three weeks. Just call 1-800-Robert..." The author definitely has all rights to promote his company any way he likes but if he believes that his books are read not only by neurotic losers then he should cool down a bit. There is definitely a conflict between content and realization.
Probably as a result of all that hype the book is often repetitive. I believe it is based on a standard promotion presentation. This belief is supported by many silly pictures definitely copied and pasted from PowerPoint. The book is also structured as a presentation: "Tell them what we want to tell. Tell them. Tell them what you told them." All the promotion presentation tricks are also there, namely: (1) Leave many important things behind, just mention them, (2) Give them an impression that without you they wouldn't really make it, (3) Position yourself as a unique consultant - don't forget to mention that other consultants (incl. BSG, McKinsey, etc.) are not good.
To put it short, "The Power of Strategic Thinking" is a book based on DPI promotion presentation. Some really good ideas about business strategy are thickly dressed with hype.
A Good Read!.......2001-06-01
Used the process - very pleased.......2001-04-13
The results have been very satisfying as the company has launch two entirely new products, in new industries, that we never touched before.
The power and simplicity of the process is incredible. In fact, if I had a complaint, it would be that the thinking can be so radical that some executives might have a hard time grasping the long term impact of decisions made during a single engagement. It is heady stuff!
This process is not for everyone. I wonder how many companies are really ready to examine their position in their marketplace and actually do something about it.
Overall, I was very pleased with the process and the result.
Easy to understand strategy.......2000-09-12
Although by itself the book was good and I recommend it, I was disappointed that Robert didn't provide much new information over his previous book Strategy Pure and Simple II. In fact, Robert used many of the same case studies (already three years old in some cases) and the chapters were very similar to his previous book. I also got the sense that the complete methodology he proposes was missing, and his real intention was to have readers call his company for the missing links. For instance, one case study mentions their use of a decision analysis, and potential problem analysis taught by Robert. These seem to be valuable tools that anyone using his method would want to know. He also suggests taking a survey to test your strategic IQ but recommends you send the results to his company for an objective assessment. Great way to generate new business, but he could have been more complete.
I still think it's a good book because it gets you going in the right direction, and helps you organize your thoughts using a proven process. Unfortunately, you will only truly benefit from his process by hiring his firm.
Setting the rules for your own sand-box...........2000-05-19
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The Electronic Day Trader: Successful Strategies for On-line Trading
George West Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0071364285 |
Amazon.com
Most of us have been conditioned to approach the stock market as a long-term proposition. Many of the bestselling investment books coach readers to seek value in the best companies for long periods of time. Day trading, a recent phenomenon brought on by the reform of the financial markets and by the growth of online trading, goes in just the opposite direction. Instead of buying and holding stocks for years, successful day traders make money by dipping in and out of the market in a matter of minutes, finding profit in the tiny fractions between the bid and asking price of a stock or by catching the ups and downs of stock prices, which are driven by everything including the latest news from CNBC or speculation on what Alan Greenspan ate for breakfast.In The Electronic Day Trader, authors Marc Friedfertig and George West explain the rationale behind day trading and offer strategies that can help you become successful at this fast game of speculation and timing. The authors write, "Day trading appears so deceptively easy, yet in reality it is a never-ending challenge. It is a game, an opportunity to match wits against the majority and thereby prosper. Day trading the stock market is the ultimate opportunity to speculate and the ultimate game."
The book goes into great detail about how the various stock exchanges work and shows how to get direct access to the NASDAQ through various electronic trading systems. If you're looking for an investment book that will help you build a retirement portfolio, look elsewhere. But if the daily fluctuations in the price of a stock make your heart beat faster and if you're seriously interested in honing your skill as day trader or want to become one, The Electronic Day Trader is definitely worth a look. --Harry C. Edwards
Book Description
In 1998, McGraw-Hill’s The Electronic Day Trader became a worldwide phenomenon—and spent months on the Wall Street Journal, BusinessWeek, and New York Times bestseller lists. Now, this new paperback edition revisits the hardcover edition’s electronic day trading techniques and mechanics, and adds a new introduction discussing today’s evolving electronic day trading environment. The Electronic Day Trader continues to give the reader a firsthand, no-holds-barred introduction to the world of electronic trading. The authors—accomplished veterans in this hot field—share trading philosophies and strategies that include:
• Workings of the various electronic order entry systems
• Effective trading techniques based on technical analysis
• All-important psychological aspects of day trading
Marc Friedfertig and George West (New York, NY) wrote Electronic Day Traders’ Secrets, and offer seminars on electronic day trading. Friedfertig is a registered principal for Broadway Trading. He formerly traded index futures with the New York Futures Exchange. West is the president of Broadway Consulting Group.
Customer Reviews:
Another book with old strategies, however...........2005-02-06
What became of Broadway Trading, LLC??.......2004-01-27
Also do you think our authors would be able to spot "managerial talent" over a few aspiring proprietory traders? No they hire guys who have previously filed bankruptcy in their past and pipe up their accomplishments, which are a joke when you realized they bailed on creditors!!
Save yourself a dime and avoid it-if someone gives it to you, and you can't return it, use to start the BBQ grill. I could go on and on about SEC/NASD violation, getting short on a downtick, etc but I wont!
Obsolete.......2003-06-28
good.......2001-07-11
essentially obsolete.......2001-05-07
While the book contains a few nuggets of trading info, it was not written in a logical, easy to follow manner. As has always been the case, aspiring traders need to study the markets intensely and develop their own trading techniques; they cannot expect that any book will teach them how to be successful in a field where very few people ever succeed.
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Energy Risk Management: Hedging Strategies and Instruments for the International Energy Markets
Peter C. Fusaro Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0786311843 |
Book Description
Energy deregulation, privatization and competition are a hot international topic. Professionals in this field understand the importance of hedging their financial risk, but are often unclear how to do so. The result is that either they take undue and unwarranted risk or they shy away from futures and derivatives investments that could improve their financial position while preventing substantial losses. Energy Risk Management is the first book to address the important issues of worldwide energy price risk management. Peter C. Fusaro has assembled the leading industry figures to explain general theories and practices for hedging risk, and specific methods to effectively manage risk in markets such as coal, natural gas, electricity, hydropower and others. Topics include: The ABCs of energy financial instruments - How to use hedging tools like futures and options, forwards and spreads; Energy securitization - Ways to securitize oil and gas production, and project finance implications; The future of energy price risk management - Globalization of energy markets, and an integrated approach to managing all risks. Energy professionals and investors worldwide require information to clarify risk management concepts and applications that are new to them. Energy Risk Management steps into that void, providing proven hedging strategies in non-technical language that simplifies this intimidating topic.Customer Reviews:
The 'bible' of energy risk management.......2005-12-28
Energy Risk Simplied.......2001-12-08
Disappointing.......2001-11-03
Energy Derivatives: Trading Emerging Markets.......2000-12-08
This was genergally the reaction of any industry participant I spoke to, independently of whether they were clients, students or collegues of mine both from the Energy community or from academia. Therefore, with this feedback, I would strongly encourage my collegues to read Peter Fusaro's new book "Energy Derivatives: Trading Emerging Markets" which he edited with Jeremy Wilcox and was published in October of this year. In this book Peter Fusaro and his team of energy professionals take the reader deeper into the secondary markets (energy derivatives, etc.) which have emerged as a result of the deregulation process of the Energy Industry and, most importantly, the book explains how to use these markets to manage energy risk. Further, in chapter 3, 4, 5 and 6 the reader is introduced to the concept of interdependency among energy markets and other related markets. These include weather and weather derivatives, emission trading and bandwidth - the most recently emerging market converging with Power to become the backbone of the new global economy. This is the first book to address the complex topic of convergence of power and the rapidly growing bandwidth market. For this reason alone this book becomes a must for everyone who is interested in becoming a part of the evolving energy market.
Energy Risk Management is Risk Free.......2000-11-27
I was so pleased with the content of this book I even recommended it to a friend who has been trading International financial instruments for the past 12 years and is looking to get into the energy risk management field. When I asked him for his reaction to the book, he said it was "excellent".
For greater detail, I also plan to read the author's follow-up work, "Energy Derivatives: Trading Emerging Markets" which looks at new energy related markets such as weather, emissions and bandwidth trading.
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Estimating Market Power and Strategies
Jeffrey M. Perloff , Larry S. Karp , and Amos Golan Manufacturer: Cambridge University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0521011140 |
Book Description
The book shows economists how to estimate the ability of firms to raise their prices above their costs and how to estimate firms' strategies. It is designed for graduate students, researchers, and practitioners. It can be used as a textbook or as a guide to conducting research. No close substitutes exist.
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Retail Pricing Strategies & Market Power
Gordon Mills Manufacturer: Melbourne University Publishing ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0522850383 |
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An Analysis of Market Power Mitigation Strategies in Colorado's Electricity Industry.: An article from: The Energy Journal
David M. Quick , and Janis M. Carey Manufacturer: International Association for Energy Economics ProductGroup: Book Binding: Digital ASIN: B0008I7CB4 Release Date: 2005-07-28 |
Book Description
This digital document is an article from The Energy Journal, published by International Association for Energy Economics on June 1, 2001. The length of the article is 8559 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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China Oil Demand Rockets & But Govt. Still Lacks Energy Strategy.: An article from: APS Review Oil Market Trends
Manufacturer: Pam Stein/Input Solutions ProductGroup: Book Binding: Digital ASIN: B0009GMVQ6 Release Date: 2005-08-01 |
Book Description
This digital document is an article from APS Review Oil Market Trends, published by Pam Stein/Input Solutions on November 8, 2004. The length of the article is 2418 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Books:
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