Book Description
For advanced undergraduate and MBA courses in Supply Chain Management.
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the tools and techniques for supply chain analysis. Every chapter gives suggestions that managers can use in practice and all methodologies are illustrated with an application in Excel. Fully updated material keeps the book on the forefront of supply chain management.
Distribution networks (Chapter 4); Sourcing (Chapter 13), discusses different sourcing activities including supplier assessment, supplier contracts, design collaboration, and procurement; Price and revenue management (Chapter 15); Early coverage of designing the supply chain network—after developing a strategic framework, readers can discuss supply chain network design in Chapters 5 and 6 and then move on to demand, supply, inventory, and transportation planning; Information Technology in the Supply Chain (Chapter 17).
For business professionals managing the supply chain.
Customer Reviews:
A good solid supply chain basics book.......2006-05-23
We use this book for supply chain training to new entrants at our firm. It is quite a good supply chain basics book - covering the topic in all its breadth. the coverage is perhaps a slightly less strategic and more technical than our needs - but that is understandable given the background of one of the authors. However, to be fair, it is the best book that we have found on supply chain management to get the people up to speed on the basics.
Price too high.......2004-08-25
What I got was a second Indian Reprint, it costs around $4 in India, but I had to pay around $35 (shippment not inlcuded in this amount)! What an arbitrage!
Good reference material for practitioners.......2003-02-17
I found this book to be a great source of reference for managers. It is not really a good teaching source, as I thought it already starts with a fair amount of assumed previous knowledge and jargon.
The sections that are most well developed are the ones on inventory management and transportation logistics, where I found examples that were directly applicable to situations I encountered in a retail environment. The portion on forecasting was not as useful, and the part on e-business seemed somewhat contrived. Overall, this is the best reference I have found that does not require a heavy amount of mathematical familiarity.
Excellent book overall but..........2003-01-08
I refered and used this book in 2 grad level courses. The first was a business school course on SCM (with an above average quantitative focus for a B-school course) and again for a fully quatitative SC Engineering course. While I was initially very impressed with the book, using this over 2 semesters has raised a few gripes.
For the qualitative issues on SCM {make no mistake, these 'fluff' aspects are very important} there is no other equal. Chopra and Meindl do an outstanding and comprehensive job. They also bring out the importance of using scientific, quantitative techniques for SCM. This however is where my gripes start.
Having brought out the importance of quantitative tools for use in SCM, they do only a moderate job on explaining these tools. For example, the chapter on forecasting (only the most simple and commonly used models are explained) is unnnecessarily complex and confusing. The topics covered are adequete but need revision. Treatment of inventory management also could be more detailed and better explained.
This is an excellent book but for more comprehensive learning (if you want an understanding of the quantitative aspects too), I think this book needs supplementing (say with course notes) or another book like "Modeling the Supply Chain" by Shapiro.
Peter Meindl - The Godfather of modern supply chain mgt.......2001-11-27
Written by one of the leading minds in the field, Peter Meindl of I2 technologies has a lot to teach. This is an excellent text and as a fellow Dallas/Ft. Worth resident, I would enjoy meeting him. If you are an MBA student with a concentration in Operations Management, this text should be required.
Meindl, a management team member of I2, has helped develop I2 into the undisputed champion in enterprise software. While SAP may have the market share with their archaic DOS based application, I2 has windows functionality and everything that matters. They have raised the bar with their supply chain knowledge, leading solutions, and collaborative knowledge in supply chain strategy. This text will give you a big step forward in becoming a Supply Chain leader.
Book Description
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market--channel stewardship--that simultaneously addresses customers' best interests and drives profits for all channel partners. In Transforming Your Go-to-Market Strategy, Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one's own channel continuously to best serve customers, and align and influence one's channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line.
Customer Reviews:
MUST READ to manage distribution & product launch.......2007-05-28
The downside of this book is no color inside and that the Channel Stewardship concept in the book reveals so many opportunities for you in your business, you ask yourself - where do I begin to apply this & take advantage?
Also, the opportunity can be so big - that some readers may be intimidated. It can take years to move a company to implement Channel Stewardship fully - possibly a major change in mind-set.
Great use of multiple industry examples & action orientation / sequence of the chapters ! Your favorite chapter depends on where you & your company are now. For example, favorite chapter for me was #3 'Building & Editing the Value Chain'.
This book is a must read for business managers of products or services or retail. After reading the first 3 chapters, I ordered 10 more copies to give to key associates and started to organize workshops to implement some of the concepts as Global Head of Distribution in my company [Fortune 100].
A "must-read" for professional distributors and owners of businesses large and small.......2006-08-08
V. Kasturi Rangan (Malcolm P. McNair Professor of Marketing, Harvard Business School) presents Transforming Your Go-To-Market Strategy: The Three Disciplines of Channel Management, a guide to improving the distribution systems of one's company. Focusing on three core techniques - mapping industry channels, building and reshaping channels for optimum customer service, and aligning one's channel value chain - Transforming Your Go-To-Market Strategy presents the tools to turn around poor distribution and increase both sales and profits. A "must-read" for professional distributors and owners of businesses large and small.
Thoughtful book on channel strategy.......2006-06-27
I really enjoyed this book by Harvard Business School professor Kash Rangan. The authors advocate a disciplined approach to channel strategy that could generate superior returns in almost any industry. In my experience, most manufacturers neither develop careful channel maps nor do they assign executives senior enough to make significant channel resource commitments. As a result, the returns to channel stewardship should be available for any company willing to invest the time and effort.
A major strength of this book is the detailed examples provided in each chapter. Most business books simply provide very short case studies that always leave me wondering what really happened. Here, Rangan and Bell combine company stories with market data. Some of the examples are a bit dated, but that has the advantage of allowing the authors to describe the actual outcomes. The examples include both retail (B2C) and business-to-business channels, showing the strength of channels thinking. They even provide fresh insights into overdone examples such as Dell and Wal-Mart.
The only shortcoming is an over reliance on box-and-arrow diagrams. These are helpful when showing product and information flows within a channel system, but much less interesting when simply summarizing points made in the text.
I highly recommend this book to anyone with channel management responsibilities. This dense and challenging book will reward careful study.
Book Description
Provides an overview of new practices and systems in supply chain management, from logistics information systems architecture to supply chain integration.
Download Description
Supply Chain Strategy is based on world-class logistics practices in place in successful supply chain organizations, the latest academic breakthroughs in logistics system design, and the logic of logistics.
Customer Reviews:
Decent book, but could be better.......2005-11-30
I liked the content of the book, but I have three complaints.
1. Very large number of charts, graphs and photos which is great, but the book would be much better if they were printed in color instead of black and white.
2. The author needs to create a companion CD to supplement the content in the book.
3. I wasn't expecting to read a lot of Bible verses when I bought a book on Supply Chain Strategy. The author should have saved those for a different type book - not in a textbook. For this reason, the book is not appropriate for a corporate reading list in a litigious environment.
Best Practical Reference.......2003-10-15
This book simply rules the subject area! If you are a practitioner looking for hands-on advice and solid methodology, this is your blueprint. It will jump-start and carry through your Supply Chain/Logistics activities. One of the best Supply Chain books I have encountered. It has a spot on my desk (as opposed to the library).
Academicians, people wanting to broaden horizons, and undergrad students will find this too technical/practical, hard-to-relate, and difficult to pad out their term papers.
Supply Chain Strategy - Classes and Book.......2002-03-01
The classes at Georgia Tech were fantastic and I have been reading the book since I have returned home.
It is the best book on the subject that I have ever read and I will keep it on my book shelf right next to Gordon Garham's Inventory Management for future reference. I don't want to sound stupid but I like tech books that have a lot of pictures. Dr. Ed Frazelle is a great teacher and I give both the classes and the book my most enthusiastic recommendation.
Typos Galore.......2002-01-04
This is a comprehensive high-level book for someone who is familiar with, but needs more information on supply chain. It covers the major areas with a good level of detail.
HOWEVER, there are numerous typos and misspellings. For example, a major table on p.36 has its headings transposed, which leaves the readers trying to guess what the author had in mind. If I'm paying $40-50 for a book, I expect that it would be well-edited.
Book Description
This concise and well written book integrates logistics into a supply chain management context.
Current events, along with new theory and practice make it a valuable reference for industry practitioners, and compliment material on the basics in warehousing, transportation, inventory, and packaging and material handling. More in-depth coverage includes service response logistics, logistics accounting, and reverse logistics. Also featured, are important chapters on service response logistics, logistics accounting, and reverse logistics.
For logistics analysts and managers, distribution analysts, warehouse managers, transportation analysts, supply chain management managers, and purchasing managers.
Book Description
Using real-world case studies throughout, this exploration of contemporary logistics describes the entire supply channel system — from inbound movement of freight through materials management to physical distribution to customers. State-of-the-art in perspective, it highlights topics that affect logistics channels management — including customer service, packaging, inventory management, traffic management and creating “value-added” linkages in the supply chain.
The authors provide an overview of logistics, elements of logistics systems including order management and customer service, protective packaging and materials handling, domestic and industrial transportation management, inventory, warehousing and supply management, analyzing, designing, and implementing a logistics system.
For individuals interested in contemporary logistics.
Customer Reviews:
Great Textbook.......2007-04-11
So far this has been the best reading textbook I've ever had. Of course, I'm biased since it is in the specialization area of my Master's Degree, so the material interests me. 1/2 way through the course, and learning alot from reading this book. Highly recommended.
Excellent Logistics Text.......2005-01-26
I used this text in a graduate logistics class, and while clearly written and suitable for beginners, it is also excellent for more advanced students. The eighth edition is very current with discussions of topics like JIT, JIT II, and early RFID technology (although much has happened in the last year in RFID, already making the text somewhat dated in that regard.) I found that the case studies were well written and the real world examples cited in the book were well conceived to illustrate the intended points. Learning goals and reviews were useful, and while I did not use all of the reviews, the ones I did use assisted my comprehension of the material.
This book is great for an aspiring logistician or someone already in the workforce as a logistics or supply chain professional. This is definitely one of the best texts I have been exposed to in my graduate business classes, and I firmly believe that it would be equally useful in an upper level undergraduate class as well. I deducted one star not for any shortcoming of the book per se, but because of the outrageous price, which is, of course no fault of the author.
Required reading for the new logistics professional.......2000-07-19
Anyone working in the logistics and delivery field must read this book and keep it in your library. The book is all-inclusive so you don't need lots of others. This may help justify the high price.
Book Description
The coverage in SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH is balanced and uses a broad brush to encompass OM, purchasing, and distribution with a supply chain management focus and covers a great deal of content that isn't currently available. The book guides the reader through how all aspects of supply chain activity are accomplished effectively and efficiently.
Book Description
The text is directed at the users of international logistics services: it covers all of the concepts that are important to managers who are actively exporting or importing goods or are otherwise involved in international trade operations. All of the relevant issues are thoroughly explained, including documentation, terms of payment, terms of trade (Incoterms), exchange rate exposure, international insurance, Customs clearance, agency and distributorship sales contracts, packaging and transportation.
Customer Reviews:
Great book, easy to understand.......2007-03-02
I used this book for one of my packaging class in RIT. The language of the content makes this book very easy to read and understand. There are also helpful diagrams to better illustrate some of the important points. Important key terms are repeated on the side, which really helps when studying for an exam. The book covers a wide variety aspect of international logistics. It is a great book to understand the basics in logistic business; it is definitely worth your time and money.
Great book.......2006-05-31
Actually,I have read this book once when i studied in U.S.A. 2 years ago. I've found myself understand clearfully when i am in the field especailly INCOTERM. This book is an easiest textbook, I have ever read. Information,Picture, chart, figures are up-to-date and useful. Great book i can tell!!!
A word from the author.......2005-12-30
The content of this book is based on the material that I use in a graduate course in International Logistics that I started teaching twenty years ago and which I still teach every semester. The material has benefited from the feedback of hundreds of students, most of whom were professionals engaged in international business, either in international logistics or in a related field. Although the textbook is mostly written from a US perspective, I included many examples that are based outside of North America.
I wrote this book with the idea that its content should be useful to the users of international logistics services. I focused on making it relevant to managers who are involved in international supply chain activities and export or import goods: all of the relevant concepts are thoroughly explained, including Incoterms, documentation, international banking, international insurance, exchange rate exposure, Customs clearance, agency and distributorship sales contracts, packaging and overseas shipping. This perspective is in contrast with the majority of the material found in international transportation and logistics, which tends to focus on the perspective of the carrier [carrier operations, rate setting, hull insurance, for example]. Not that there is anything wrong with that perspective, but it is not what I set to accomplish.
I strived to make the book accessible to the reader: I took great care in making sure that all of the concepts were clearly and accurately portrayed without "simplifying" them in any way to make the reader's task easier, and I spent a lot of time to make sure that the vocabulary was precise and accurate, a perspective that I gained from years of teaching non-native speakers of English. Among what my students and people who attended my seminars have told me, it is the fact that the book is easy to read that they appreciated the most.
I also paid a lot of attention to the order in which the material was introduced, so that the approach was logical and so that the reader could understand a concept without having to refer to material that was presented later in the book. Given the interdependence of international logistics topics, this was a challenging undertaking, but I think I managed to achieve that goal. Nevertheless, I would strongly advise the interested reader to read the book once "quickly," before getting into some of its details.
Since the book introduces a number of topics that tend to be technical and are unfamiliar to many readers, I included more than seventy illustrations, tables and figures in the text supporting the concepts presented. All were chosen carefully to make sure they depicted accurately the concepts presented in the text: I used my own photographs, but I also have to thank more than twenty professional and amateur photographers who let me borrow their work.
Finally, the book has received strong academic support and has been adopted by most of the university logistics programs in the United States. It is also the reference textbook for the Certification in Transportation and Logistics offered by the American Society of Transportation and Logistics.
Product Description
Reducing costs, rushing to market and accelerating lead times are vital for survival in todays competitive environment. Inventory is no longer considered an asset, and strategies need to be in place to operate with minimal amounts of it.
Lean Six Sigma Logistics illustrates how to integrate Lean, Six Sigma and Logistics into a cohesive process that will help eliminate unnecessary inventories through disciplined efforts to understand and reduce variation, while increasing speed and flow in the supply chain.
This how to book provides the vehicle to solidify strategic position, win over customers, and achieve increased profit margins. It is the one book that executives, practitioners, consultants and academics will all want on their bookshelf. A must read for the CEO, CIO, CFO, COO, VP, Director, or Logistics Manager.
Key Features:
-Provides a method to develop strategies as well as tactical steps for successful operational implementation of Lean Six Sigma Logistics
-Addresses top management concerns while providing necessary tools and guidance for the logistics practitioner
-Features the Logistics Bridge Model to serve as your compass and map for leveraging value, eliminating waste, and enhancing your abilities to view the supply chain with a critical eye and to develop a vision for continuous improvement
-Presents definitive answers for improving operations, making customers happy, and reducing logistics costs and variability
Customer Reviews:
One more good book on lean logistics.......2006-02-10
This book gives a good overall picture of lean logistics from different angles, not going into much detail. Must read for all exec level, who should understand the impact and benefits of adapting lean logistics combined with six sigma.
As authors mentioned, today many managements go after transportation expenses without understanding "total logistics cost". Who ever understand the concept of "total logistics cost", they will be able to derive advantages of lean logistics.
They say it can't be done..........2005-12-03
I would suggest this book to anyone interested in Lean, Six-Sigma, or Logistics. Dr. Goldsby and Mr. Martichenko take three subject matters and blend them into a well orchestrated logistics model that would make any logistics professional re-think the way s/he is executing their logistics plan. Anyone from a truck driver or dock worker to the CEO of a fortune 500 company could benefit from having his or her eyes opened to the amount of waste and imperfections that happen within the Logistics industry. It's surprising to think that so many companies are too busy trying to implement Lean and Six-Sigma into their production/outbound that they are losing money hand over foot with their logistics. Great Buy! Great Investment! Highly recommended!
Book Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Customer Reviews:
A must read!!!.......2004-02-27
Read this book if you wish to know how collaboration based partnership concepts like CPFR, ECR, CCRM etc will rule management approaches. This is the way forward....
Harvard Editors Are Taking CRM To a New Level.......2003-11-04
Great Book, great value. It really seems Harvard is catching up with Wharton, Kellog and other marketing champions in the academic area. This book is outstanding; it links theory and business life nicely - the case studies do their work...You can read about the newest developments in the CRM field (mass customization, collaborative customer relationship management and category management, VMI and CPFR) and you understand how to boost your business. Just do the things the other companies displayed in the book did...
I really recommend this book!
Book Description
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
Download Description
The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
Customer Reviews:
If you're technical - read this book!.......2007-10-24
This is a beast of a book for serious direct marketers only. Database heirarchies and the advantages and disadvantages of each for direct marketers. How to use statistics even if you didn't take statistics in college. Quantitative analysis and how to do it. It is challenging and thoroughly useful - but only if you really want to know the math, the mechanics and the structure of database marketing.
Buy this Book!.......2006-02-03
If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I'd pay even more to have this book.
The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers.
I encouradge anyone, students, professors or directors involved in the marketing business to buy this book.
Worth every dollar.......2003-04-17
As a consultant in the field of Database Marketing, the third edition of this book has rapidly found its place on my office shelf - a complex subject made easy through informative and well planned studies and examples.
I could not possibly remember all of this every time a client asks, but in one volume I have pretty much everything I need to know at my fingertips.
Whether you are a student, setting out on a career in direct marketing or a seasoned campaigner this book is an absolute must to get you up an running. It does not cover everything, and I suspect that some of the information on technologies and trends in the IT industry will soon be outdated, but you can always get that elsewhere!
The definitive book on direct marketing.......2002-05-04
Great for beginners and experts, this text gives excellent step by step instructions on every pertinent direct marketing concept. This is the only good "how-to" book that you will find on such a wide variety of topics.
Relevant Topics include: Setting up a marketing database & using statistics to predict response &segment customers!
A Reference Book with STep-By-Step How-To.......2000-12-09
This will be my reference book in this subject matter. It covers a lot of detail I'm convinced the authors have been collecting these nuggets since the first day they started working then poured it all out into this book. This is good and bad. It makes for a not-so-easy read. Some chapters almost just ramble this way and that. Wouldn't you rather a book err on too much detail than too little, though? I was very pleased though, that the book has many step-by-step how-tos. For example, what to include in a Functional Requirements doc, what to include in a system implmentation design doc. Fifteen steps of putting a Marketing Contact Program in place. This book is not an easy read. The chapters are written by different authors so you get a variety of styles, depth, rambling-ness. If you ever have the opportunity to hear THE David Shepard speak, don't miss it. I heard him give a 3-hour session at NCDM in Orlando this month. He is funny, engaging, delivers clearly and articulately and I learned a lot!
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General
| Business & Investing
| Subjects
| Books
Essentials of Supply Chain Management, 2nd Edition (Essentials (John Wiley))
Managing the Supply Chain : The Definitive Guide for the Business Professional
Logistics & Supply Chain Management: creating value-adding networks (3rd Edition) (Financial Times Series)
Strategic Supply Chain Management
Designing and Managing the Supply Chain w/ Student CD-Rom
