Book Description
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.
Book Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
Book Description
Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Download Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Customer Reviews:
Guide for Non Profits Fundraising.......2007-04-23
This source is a wonderful collection of information for non profit companies who want to expand to the Internet. It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit. Recommend to all.
Essential.......2007-03-03
Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and shocked. First, by all the profitable Internet strategies out there (the book is packed with examples of stuff that works). Second, by the thoroughness of this book. Another reviewer said it was like a textbook. Don't think academic, though; think "everything you need to know between two covers" comprehensive. And practical as soup on a cold day. If I had to limit my library to just six books about fundraising communications, this title would be among them. I haven't had the privilege of hearing co-author Michael Johnston speak, but I have heard both Ted Hart and Jim Greenfield present at conferences. Purely useful, well spoken, based on vast experience.
Non-Profit Internet Strategies.......2006-03-18
This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course. Great reference material.
One of the few must-reads for any nonprofit organization manager responsible Internet strategy.......2005-08-09
Those of us who manage nonprofit organizations have learned to use the Internet as a powerful communications medium. We invite the public to learn about us via our web sites and even to donate to us from a web browser. We've learned that this is just the beginning of the cultivation process, not the end. We've learned how to keep them coming back to the site. More importantly, we've learned to move them into our traditional cultivation processes once they make contact.
Our development officers have become accustomed to following up with those who've knocked on the door of our web site. We know that a donor who makes an on-line donation is often open to going deeper with the organization, and of increasing support -- if asked. We've learned to take these new-found supporters into our fold, and how to encourage more significant contributions from them.
Here's what else we've learned. We've learned to manage information in complex, server-based relational databases -- ours or those provided by firms who do this for us on their hardware. We share information internally via local networks and Intranets, and tie discrete offices together via virtual private network secure tunneling. We use extranets to facilitate strategic alliances with other organizations. To save money, we use voice over IP to replace traditional telephone circuits. We've even gone wireless.
Throughout all this, we gather information on our supporters and prospective supporters. We do so at Internet speeds, and with the organizing and retrieval efficiency of computers. We've learned to treat the information we gather with great care. The public support, we know, is a fragile thing.
Yes, we've learned a lot. If we haven't yet put all of what we've learned into place, we suspect that would if we had a clear, sensible roadmap to doing so within the confines of our budgets.
The simple truth is that the use of technology is one of the more challenging aspects facing those who manage nonprofit organizations. First, it's complicated. (Virtual private WHAT?!) Second, it's hard to have a clear idea of how to think about technology in the unique context of running a nonprofit organization. Third, it's hard to determine the best way to implement technological solutions when there are so many being thrown at us. Lastly, how can we be sure we're following best practices?
We need help to sort all of this out -- even those of us who are not exactly new to all of this. As it happens, I've been deeply immersed in technology in the nonprofit context for years, having designed and lead the team that created one the first on-line systems utilzing the donor-advised fund gift methodology as the means to enable the public to donate to any 501(c)(3) public charity from a single web site donation portal. I designed and built some of the first on-line charitable donation systems for nonprofit organizations and educational institutions. I am a programmer and a web site developer. I am a computer science student; one of my hobbies is exploring the theory of utilizing quantum mechanics to construct a computing device. I am a lawyer. I have administered large and small fund development programs, and advised them. I even co-founded a couple of nonprofit organizations -- a pre-K through 8th grade school and a charity that feeds and clothse the poor. I have read just about every posting to every CharityChannel forum since inception, and read every article on the topic that I can get my hands on. I've written some articles, too.
Yet I am the first to admit that the Internet, even the Internet in the nonprofit context, is too big and complex to try to make sense out of it without turning to those who have specialized in a particular aspect of it. It's no different in law. My field is tax-exempt organization law. I wouldn't be the one to advise you on your automobile accident.
That is what interested me in the new book Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising. It taps the experts in each subject to write a chapter. This approach makes great sense to me.
The book sets out to show us how to leverage the Internet to:
--Advance our organization's or institution's cause.
--Raise more money both on-line and off by establishing relationships with new donors, and deepen the commitment of existing donors.
--Inform the public and our stakeholders.
--Raise public confidence and trust through better communication and transparency.
It succeeds. Each of its chapters is contributed by a leading expert in the topic discussed. The editors -- Ted Hart, James M. Greenfield, and Michael Johnston -- also contributed chapters of their own. Some of the writers will already be familiar to many of my CharityChannel colleagues because they've taught a Summit session, or a distance class. Some have penned articles for CharityChannel, or posted to one of the professional forums.
I recommend the book for anyone who is serious about doing a better job harnessing the Internet for their organization or institution. You can read it cover to cover as I did. It is also suited to picking and choosing particular chapters of interest.
The book is for busy nonprofit managers who must work within real-world budgets and who are pulled in a thousand directions by the demands of their jobs. It is for those who want to have a clear roadmap of how to proceed. The book is not for techno-geeks, as such. Even if you barely know how to turn on a computer, you can read this book without difficulty. Of course, if you happen to be technologically savvy, so much the better.
This book is for large organizations with big budgets and complex needs. It shows how to think about technology, and how to approach it even if the organization is well down the road with technology.
It is also for small organizations with limited budgets and big dreams. That is because technology in our sector has matured to the point where there are strategically-powerful solutions that do not require large expenditures. What is required, rather, is a clear understanding of where and how to proceed.
Of course, no book can do it all when it comes to the Internet and the nonprofit world. But this book is one of the few must-reads for any nonprofit organization manager responsible Internet strategy.
College Textbook with all the liberal bias.......2005-08-06
The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left leaning politically, unfortunately. It is clear to me that these individuals wrote their chapters at the same time and did not coordinate who was to discuss what subject, also.
The examples and case studies are without a doubt far left leaning politically at best and in some cases downright anti-american. A case study example from page 158 lists President Bush and Tony Blair on a deck of cards that Greenpeace sold had the actual letter to their donors saying the following:
"These limited edition playing cards are hot! Back by popular demand, they're a spoof of the 'Iraq most wanted' deck. The Greenpeace cards name and shame world leaders who are sitting on the true weapons of mass destruction-nuclear weapons."
This book is filled with left-wing examples of cyber-activist companies dubbed "nonprofit companies." Having worked with 3 multi-million nonprofit companies, I think the two are different.
There is no way a person can make it all the way through this book because the information repeats itself so often.
The book would make a stereotypical college textbook. I do not recommend this and its a shame because the experts seem to really know their stuff. It could have been a must-read for nonprofit management, marketing, and IT personnel - but it isn't. They ruined it with their hidden agendas, lack of chapter/author coordination, and poor editing.
Book Description
The days of listing your services in a phone book and hoping for the best are long gone.
Marketing must become the personal responsibility of each attorney—not a "firm" activity. Success is predicated on building relationships, making contacts, doing business development each day and systematically employing the proven methods of the top producers.
But competition is everywhere . . . and in today's world of firms consolidating . . . continuing over supply of attorneys and other professionals elbowing in on your turf . . . marketing your services is more essential than ever.
This course offers you a practical and proven step-by-step approach to effectively marketing yourself.
Written in an easy-to-read style, it provides a wealth of tips, tools, techniques and how-to guidance you need to be more successful starting NOW!
Legal Marketing Mistakes Cost Big Money!
Avoid them effectively by using the only PROVEN, step-by-step, custom-designed marketing system for attorneys.
Book Description
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business.
More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.
Book Description
Billings and Collections Best Practices offers advice for implementing a plethora of best practices to greatly improve your company's level of efficiency in information reporting, including:
- Showing you how to create a more efficient billing operation.
- Demonstrating how you can reduce the error rate on bills sent to customers.
- Revealing specific steps for you to reduce the amount of outstanding receivables.
- Providing guidelines on how you can restructure invoice formats to shorten the payment interval.
- Detailing how to create a database for recurring billings and how to maintain its accuracy.
Order your copy today!
Product Description
S&OP is "management's handle on the business". How it's used for management communication, decision-making and how it is integrated into other important business strategies are explained in detail.
Book Description
A master of the complex sale and a bestselling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning A Habit defines the gap between what companies know to do and how they consistently perform.
Page clearly identifies five “Ts” of transformation: Talent, Technique, Teamwork, Technology and Trust. These five elements, when fully developed and integrated into the sales and marketing organization, begin to create the habit of winning over customers in every industry. Stories of successes-and failures-from members of prominent companies help you apply the five “Ts” to your company's culture, and point the way to more effective plans for motivating employees, building and coaching winning teams, and improving hiring processes.
Then, with the use of Page's assessment scorecard, you can compare your company with some of the strategies and practices of the best sales forces in the world. Designed to gauge your organization's effectiveness and further develop breakthrough sales growth, this scorecard highlights your strengths and weaknesses, helping you bridge the gap between where you are and where you need to be.
You'll also learn about:
- The “Deadly Dozen” (pains sales managers feel today) and how they can kill business
- A ten-point process for identifying and hiring nothing less than “A” players
- The 8 “ates” of managing strategic accounts and how they will maximize revenue and elevate relationships
- How to identify and correct the six most common areas of poor individual sales performance
With Make Winning A Habit, you'll discover the obstacles between you and the consistent sales performance you can achieve-and find the tools to not only make success a habit, but one that will keep growing with your business.
Customer Reviews:
An excellent follow up to his first.......2007-04-14
'Hope is not a strategy' was one of the first sales books I ever read and definitely one of the best. 'Make Winning a Habit' makes for an excellent second installment from this highly insightful professional. While his first book focused more on managing the opportunity, this book focuses more on the bigger picture, sales strategies in general and managing the sales team.
Still very experienced writing with plenty of examples to get his point across.
Anyone who benefited or enjoyed the first book will enjoy the second as well. Highly recommended.
Must read for sales managers.......2006-06-21
I really liked Page's first book, Hope is Not a Strategy and he has followed it up with a very topical subject. Too many bad habits were developed in the world of selling during the last 10 years and he has concisely given us a way to grade our practices against some of the best companies around.
Books:
- Social Work and Social Welfare: An Introduction (with InfoTrac®)
- Sports Marketing: A Strategic Perspective (3rd Edition)
- Strategic Brand Management, Second Edition
- Strategic Brand Management, Second Edition
- Supply Chain Management: Strategy, Planning, and Operations, Second Edition
- The 22 Immutable Laws of Branding
- The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
- The Cluetrain Manifesto: The End of Business as Usual
Books Index
Books Home
Recommended Books
- Foundations of IT Service Management: based on ITIL
- The No-Cry Sleep Solution: Gentle Ways to Help Your Baby Sleep Through the Night
- MCAD Developing and Implementing Web Applications with Microsoft Visual Basic .NET and Microsoft Vis
- Knock Your Socks Off Prospecting: How To Cold Call, Get Qualified Leads And Make More Money
- Schaum's Outline of Principles of Accounting I
- The Lust Lizard of Melancholy Cove
- Shotokan's Secret: The Hidden Truth Behind Karate's Fighting Origins
- Current Text, 2000/2001 Edition; Accountng Standards as of June 1, 2000; Volume II, Industry Standa
- Microeconomics for Public Decisions with Economic Applications Card
- In Vitro Neurochemical Techniques
General
| Business & Investing
| Subjects
| Books
1001 Ideas to Create Retail Excitement, Revised Edition (2003)
Why We Buy: The Science Of Shopping
Visual Merchandising & Display
Merchandising: Theory, Principles, And Practice
Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
