Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
Average customer rating:

I never knew about any of this!

A solid looks at the basics

Great asset for POD authors

Selling a book? Then BUY "How to Sell Your Book on Amazon,"

Buy this book if you want to sell books too!

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
Brent Sampson
Manufacturer: Outskirts Press
ProductGroup: Book
Binding: Paperback

Web Development | Computers & Internet | Subjects | Books | Content Management | E-commerce | Programming | Security & Encryption | Web 2.0 | Web Design | Web Servers | Web Services | Website Analytics | Website Architecture & Usability
Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
General | Publishing & Books | Reference | Subjects | Books
General | Reference | Subjects | Books
Similar Items:

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com

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1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)

ASIN: 1432701967

Book Description

So You'd Like to. Become An Amazon Bestseller!

Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.

Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.

Secrets Exposed!
Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.

Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.

Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.

Hi, I'm Brent Sampson.

Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you.

You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.

Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.

Table of Contents

Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability

As Penny C. Sansevieri of Author Marketing Experts says, "Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own Sell Your Book on Amazon."

Want proof? How did you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are! Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.

Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon "virtuous circle" and the key to unlocking that brass ring is in your hands.

Introducing the exclusive TACTIC RANKING SYSTEM!

Marketing tactics are only as valuable as the profits they generate. Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:

***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.

Do you know how to beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?

This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.

Customer Reviews:

I never knew about any of this!.......2007-10-21

I love it when a book comes along that points out web site functions I never realized existed. This book packs a lot of information into a compact read, which makes it easy to get through but steers you in exactly the right marketing direction. The way he assigns ratings to the various marketing techniques helps one decide what to tackle first.

A solid looks at the basics.......2007-10-14

As the author of the recently self-published Hokie Games: Virginia Tech Football Game by Game 1945-2006 I devoured the contents of this book to try to jump-start my Amazon sales. I can't speak to the results just yet as the portion of the suggestions that I have implemented has only been in place for a week or so.

In fact, part of the appeal of the book is that it's not supposed to show results yet. It's not a quick "make you book an instant Amazon bestseller" plan. The book has tips and techniques that grow your presence over the long haul. That's exactly what I was looking for and this book delivers.

The steps were easy to follow and the "why's" were well laid out. Obviously, the author did his homework on the subject of Amazon.

--Rich Tandler, author of Hokie Games: Virginia Tech Football Game by Game 1945-2006

Great asset for POD authors.......2007-09-23

When I purchased this book, I was really quite skeptical. I figured that it was just a promotion of Amazon.com and not really any useful advice.

Then my wife and I published our first children's book, Santa and Sam's Big Secret through Outskirts Press. Although OP did a wonderful job of publishing the book, the major portion of publicity for the book was left up to us. We have been following some of the advice offered by Brent Sampson and we do believe that it is helping with the promotion of our book.

Sell Your Book on Amazon is an easy read. You can easily skip over chapters that you do not feel interest you, and still come up with many ideas that will help you to promote your book.

I would recommend this book to any authors who are using a Publish On Demand publisher. It will surely enhance the sales of your book.

Selling a book? Then BUY "How to Sell Your Book on Amazon,".......2007-09-15

Buy this book!

"How to Sell Your Book on Amazon," by Brent Sampson has invaluable information for anyone who wants to sell books. If you are trying to sell your book, buy "How to Sell Your Book on Amazon," by Brent Sampson.

If you are writing or wish to write a book, buy this book, "How to Sell Your Book on Amazon," by Brent Sampson. Brent Sampson's book is the guide every new author should have.

Buy this book if you want to sell books too!.......2007-09-12

I wrote a book called, "Letters to My Friends: A No Guarantees Guide to Awakening." It took three years to write. I spent another year sending it to publishers before I finally found a small publisher willing to work with me.

The Great Day came. I held my baby in my hands. I knew the world would proclaim her beauty. I was wrong, very wrong. A few friends and friends of friends bought the book. I was stunned and hurt too. But I kept trying to market my book the old fashioned way. I contacted the major book chains. To them I did not exist. I sent over 100 books to bookstores, and I never got a single order. I sent about 100 books to major newspapers, and I never got a single review.

One local bookstore, New Renaissance Bookshop in Portland, Oregon was very helpful. But the support of one local bookstore was not enough. I was almost ready to give up, but instead I went to Amazon and joined the Amazon Advantage program. I sold perhaps 20 books. Victory at last! Amazon loved me and I loved Amazon! And then I did not sell another book on Amazon for about a month.

I was ready to give up. But I knew my book could help readers feel better about themselves. I had received dozens of touching letters that left me feeling happy that something I had done made a difference in the world. Besides, I needed the money. Family illnesses had depleted my bank account and my debt was mounting. So, instead of quitting, I did an Amazon search for books on marketing books, and I found, "How to Sell Your Book on Amazon," by Brent Sampson.

I wish I had found this book a year ago. If you have a book you are trying to sell, or if you want to write a book, buy this book. Unless you are that rare writer who pens a bestseller, you will find yourself alone in a big jungle. Amazon gives you a path out of the jungle, and Brent Sampson's book is the guide.

Honestly, I have just started implementing his suggestions. So I have lots of work to do. After I finish this review, I will ask him to be my Amazon friend. I might ask him to review "Letters to My Friends: A No Guarantees Guide to Awakening." He said to mention my book as often as possible without being obnoxious. And finally, he said Amazon friends are important. You see, if you become my friend, whenever anyone goes to your Amazon profile and clicks on my picture in your Friends section, there's a chance I will sell a book. And if someone clicks on your picture in my Friends section, you might sell a book. So, do you want to be my friend? Good heavens, I feel like a little kid again.

I will make a deal with you. In a year, I will write another review of "Sell Your Book on Amazon" and let you know how I am doing. Thank you, John C. Conley, author of "Letters to My Friends: A No Guarantees Guide to Awakening."

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com

Average customer rating:

Aaron is leading us to the promised land
Aaron tells you all the secrets he learned the hard way!
Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Pr
An invaluable reference guide
So good if you are a competitor I hope you don't read it!

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
Aaron Shepard
Manufacturer: Shepard Publications
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Authorship | Publishing & Books | Reference | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books

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Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking
Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book (Self Publishing Manual)

ASIN: 093849743X

Book Description

There has never been a self publishing manual like this.

Aiming at Amazon is NOT about getting your book into bookstores. Instead, it lays out an innovative approach focused almost entirely on sales at Amazon.com. It tells exactly how to make a nonfiction book sell well online, with tips never before offered in print.

This book is also NOT about working with a "self publishing company." It introduces the printer/distributor used by almost all those companies themselves -- the one they keep secret so they can be middlemen and charge you double.

Forget bookstores. And forget self publishing companies. Let Aiming at Amazon reveal to you the NEW business of self publishing.

Customer Reviews:

Aaron is leading us to the promised land.......2007-10-16

Okay there are now over 200,000 books published each year in the US (according to some statistic) and many of these are self-published or published via the POD (print-on-demand) subsidy presses. In other words there are thousands of PODpeople wandering around the desert wondering why the bookstores won't take their books! "Because POD books are non-returnable" say the lords of the bookselling world. "And besides, they're overpriced."
"Help us" chant the PODpeople.
Aaron Shepard appears and says to the flock: "Behold, you do not have to sell your book thru bookstores! You do not have pay exorbitant prices to the subsidy publishers! Behold, I will part the Amazon river for you and you shall proceed to the promised land!"

Then comes about 30 pages of technical stuff. I should have read those pages even tho I suffer from technophobia. See, Aaron says your title letters should be big and thick so they show up better in postage stamp size thumbprint on the screen. He is right.

When I created "Crafting the Travel Guidebook" I used Lightning Source for the printing but had the cover done by a pro. We ended up with white lettering on the cover. Looked good on the monitor but when downsized to Amazon picture size the lettering looks spindly. I should have listened to Aaron.
If you are computer savvy you can do your whole book in Word by following the instructions in this book. If not, get someone else to do it. But the basic concept is sound--and revolutionary. If you can't get into bookstores then go straight to the online stores--and don't give them the 55% discount that used to be reserved for wholesalers. Give them less. Put a reasonable price on your book. Don't write a long book (write lots of short ones).
Obviously this works much better with targeted non-fiction books than for the author who thinks his novel will win the Pulitzer Prize.But for a large number of self-publishers this is a viable way to attain steady, sober, long-term success. And it certainly beats the unbalanced world of regular publishing where a few titles sell millions of copies while thousands of returned books of the also-rans pine away in warehouses and garages.
Way to go Aaron! Who knew a revolution would be this quiet?

Aaron tells you all the secrets he learned the hard way!.......2007-09-28

Planning to self-publish your book? Aaron teaches you how to bypass all the middle-men. Believe, I know - I published my first book through a publishing service (you'd know the name), and it was so easy. And it was FREE. BUT, by using them my book had to be priced too high to sell: $21.98 for a 228-page paperback novel. After reading Aiming at Amazon I learned how I could cut my retail price in half, yet still make a decent profit. I have just published the second edition of my first mystery novel, along with my second and third novels using the advice in this book. Check out one of them here:Hideaway Hospital Murders (Greg Tenorly Mystery Series, Book 2). I highly recommend Aiming at Amazon. Frankly, I'm surprised he's sharing the information instead of just keeping it to himself for his own use. So, if you're planning to self-publish your book, don't do anything else until you read this book!

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Pr.......2007-09-19

I have reread this book three times and plan to go thru it a couple of more times. Enlightening!

An invaluable reference guide.......2007-09-04

I have recently gone through the process of publishing a non-fiction book now listed on Amazon. Fortunately I came across this book just as I had completed my writing. Throughout the roughly six-month process of defining a market strategy and implementing it, Aiming at Amazon has been sitting next to my desk rather than on the bookshelf. Aaron Shepard is one of those rare "self-help" authors who provide common-sense, practical advice rather than just rah-rah bromides and useless pep talks. If you are self-publishing, start here.

So good if you are a competitor I hope you don't read it!.......2007-09-01

I am an experienced publishing exec with numerous NYT bestsellers in my past, but Aaron Shepherd has changed the way I look at publishing. A truly great book.

Oh, and did you notice that to scroll down to the customer reviews you first had to get past the best Amazon page you have ever seen? And that's just one reason to buy this book.

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Average customer rating:

A lot of useful information - straight to the point.
Attention Independent Writers
A MUST FOR ALL AUTHORS!!!
Every author will want to read "Plug Your Book" again and again
A "must-have" for the independent author/publisher

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking
Steve Weber
Manufacturer: Weber Books
ProductGroup: Book
Binding: Paperback

Book Industry | Books & Reading | Literature & Fiction | Subjects | Books

Authorship | Publishing & Books | Reference | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

General | Reference | Subjects | Books
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Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
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The Frugal Book Promoter: How To Do What Your Publisher Won't
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ASIN: 0977240614
Release Date: 2007-02-01

Customer Reviews:

A lot of useful information - straight to the point. .......2007-10-05

I was a published author before I read Weber's books, but my market up until now was Europe and Latin America. Even though I subscribed to Writer's Digest and read a lot about marketing and networking ... as a writer mom I didn't have the time to be reading about how Amazon "really" can work for you or against you depending on how you use it, how to network online and the importance of an interactive website. While mine was (still is) very flashy, it did nothing for the reader and I decided to change that approach after reading this book. Someone told me the book contained all the information he had read over 4 years poring over mags and other books and the Internet, but for me it was great to find it all in one book. I'm sure it will have to be updated regularly, since the Internet is a fast paced ever changing place. But I got a lot out of the book and I believe any writer and author can too, no matter how big or small their publishers are.

Attention Independent Writers.......2007-10-04

This is the only book you will ever need to succeed on the web with your stories that you have sweat over only to be turned down by "the big boys". This book has enhanced my sales tremendously and I have only owned it for 4 days. Steve's step by step is the only way to go. He gives you the how and the where. The action is up to you. Thank you Steve

-Timothy Kendrick author- PTSD: Pathways Through the Secret Door

A MUST FOR ALL AUTHORS!!!.......2007-09-26

I'm writing not only to recommend this book to new authors and those that have been around the block a few times, but also to personally thank you Steve Weber! I'm truly glad I stumbled upon you and your book on My Space:) Everyone that read my first book loved it. But few knew how to find it and I didn't really know how to market it. I can certainly say, having been ranked on Amazon with my second book that if you write, this book should be in your library! Wishing you continued success and thanks again so much for putting this information in a clear and easy to undertand language so we who love to write, can reach those who love read! I also want to mention that when you buy this book, some of the things you might not get completely the first go around, are shared again if you sign up for his news letter. So you're always if you do so, getting tips which is fantastic because Steve is really following up on what he preaches.

Wishing you continued success Steve and if you're a writer reading this... I hope you will take the hint and jump start your success possibilities by investing in this book. I heard earlier today that someone, (Think it was Ben Franklin), and not verbatim mind you, said if you want to fill up your pockets, then spend some of the money in your pockets investing in your mind.

For writers, this book is one, if not thee best way you can go about that.

Sincerely,
And thanks again for creating this book:)
Chase von
tlp
The Last Panther Your Chance to Hear The Last Panther Speak

Every author will want to read "Plug Your Book" again and again .......2007-09-07

To use a cliché, Plug Your Book! Online Book Marketing for Authors by Steve Weber is a page turner. As a book publicist always looking for new angles to promote my client's books, I could not wait to read the next page because there was so much good information about online book marketing on every single page. It's all presented in a useful format complete with the 'why' and 'how to.'

For instance, Weber discusses the awesome power of Amazon and its various nooks and crannies. He unveils various Amazon features that can help authors sell more books. He states that Amazon 'reader reviews' are more important than ever -- perhaps even rivaling a major newspaper review. The reason? Amazon reviews can be read for years by hundreds of people and a potential buyer is just one click away from purchasing your book. He says "Amazon is 'ground zero' for your online campaign. It provides free worldwide exposure to those readers most likely to buy your book."

Weber also suggests numerous online resources as well as how to create an online blog tour and using social networking sites such as My Space to promote your book.

Every author will want to read "Plug Your Book" again and again to learn how to successfully use all of the online tools available to "Plug Your Book."

A "must-have" for the independent author/publisher.......2007-08-27

If you're an independent author and/or publisher, then "Plug Your Book" is a must-read/must-own reference guide you should carry everywhere you go and review before you start your business day on the World Wide Web.
There are so many facets to the publishing world that even with extensive study and research can be overwhelming and at times, too much to take in. Mr. Weber has compiled an extensive "to-do" list being simply his table-of-contents. Not only does he offer marketing tips and trade secrets, but there is invaluable information loaded within the pages--resources, examples and motivation to say the least!
I have to say, being new to the publishing world, I have already begun to see immediate return-on-investment with regards to the amount of time I spend researching, publicizing, marketing and networking with other writers and publishers on the Internet, by simply applying the various techniques and utilizing the "right" resources to get the job done!
Thanks Steve for this invaluable resource!

Buzzmarketing: Get People to Talk About Your Stuff

Average customer rating:

Amazing book!
Get People to Talk
Worth a read
A Keeper and a Favorite Amongst "Viral Marketing" Type Books
More concepts, less "tips"

Buzzmarketing: Get People to Talk About Your Stuff
Mark Hughes
Manufacturer: Portfolio Hardcover
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
The Anatomy of Buzz: How to Create Word of Mouth Marketing
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Unleashing the Ideavirus
Word of Mouth Marketing: How Smart Companies Get People Talking

ASIN: 1591840929

Book Description

As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.

Customer Reviews:

Amazing book!.......2007-10-17

Amazing! A business book that's simple to read and goes direct to the point! It's a guide to the art of buzzmarketing which is the hottest trend in marketing. Every marketing manager should read this!

Get People to Talk.......2007-09-19

This was a very good book and his experiences with Half.com is particularly interesting in terms of wild marketing ideas. I would say the best book I've read on buzzmarketing that really develops how to get people to talk about your stuff in terms of real conversations and building meaning instead of buzz, is Lois Kelly's "Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing". Superb, published this year and Kelly is a leader in this arena.Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Worth a read.......2007-09-16

Interesting read. Easy to follow with anecdotes as examples. It breaks down the 6 steps in to manageable chunks but could be a little more concise.

A Keeper and a Favorite Amongst "Viral Marketing" Type Books.......2007-06-08

This is a solid, well written favorite amongst the "viral marketing" class of marketing books. I have re-read this twice and enjoy the easy read packed with worthwhile info.

The author shows you how to get results from your marketing, tells you about what he calls the "six secrets" of Buzzmarketing that contains useful, "what to do" information along with really entertaining examples to illustrate the point.

---*** THE BOTTOM LINE ***---
1. it's an entertaining read, and contains solid, useful, "how to" info.
2. If you only buy books you want to re-read, then this is a definite keeper.
2. I rank this amongst "The Tipping Point" and "Unleashing the Ideavirus" as a favorite book on "Viral Marketing". (I rank this 3rd)

More concepts, less "tips".......2007-06-01

Instead of being a book of tips, this book is conceptual & offers many examples to illustrate. You can apply it in a number of fields and even has some examples from the music industry.

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization

Average customer rating:

excellent advice
Fantastic Resource!
Not too impressed
Very Useful
from someone in the biz

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
Catherine V. McIntyre
Manufacturer: Piccadilly Books
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

General | Self-Help | Health, Mind & Body | Subjects | Books
Similar Items:

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The Public Relations Writer's Handbook: The Digital Age
Public Relations Kit for Dummies

ASIN: 0941599191

Book Description

Describes how to write an attention getting news release.

Customer Reviews:

excellent advice.......2005-07-16

I read Catherine McIntyre's book before writing my first and only press release, to publicize my church's program for children with autism.

I did everything Ms. McIntyre told me to do.

That press release won my church a story and photos in the New York Times.

I should add that I'm a professional writer, so I had a leg up on the topic.

But I'd never written a press release in my life. I don't think I'd even read one.

McIntyre told me what I needed to know.

Fantastic Resource!.......2003-07-23

When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!

Not too impressed.......2003-05-17

This book is written in a "hunt and peck" style: you have to hunt for useful information and then peck what is feasbile and what is not. I wasn't too impressed, but I guess all publicity books are the same. It's not like there's much new information out there.

I do recommend "Free Publicity" by Jeff Crilley. ...

Very Useful.......2002-08-30

McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.

from someone in the biz.......2002-08-22

It's rare that you read something informative and entertaining. This book is written with humour and intelligence. It isn't exactly in the class of Michael Levine's Guerrilla PR Wired, but it is a gool tool to have around. The specific nature of the book is also helpful for those with specific questions.

The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series)

Average customer rating:

Good persuasion tool for managers
Excellent book for beginners in non-profit PR
Quite Useful for Students

The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series)
Kathy Bonk , Henry Griggs , and Emily Tynes
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

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Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)

ASIN: 0787943738

Book Description

A Publication of the Communications Consortium Media Center

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.

The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:

? Construct a solid strategic communications plan

? Research media trAnds and case studies

? Track public education and awareness

? Select the most appropriate type of media for each campaign

? Utilize new media and technology for increased publicity

? Develop top-quality written materials and engaging releases

? Handle media crises quickly and competently

? Organize staffing and funding resources efficiently

Customer Reviews:

Good persuasion tool for managers.......2007-05-18

This is not the best media skills book on the market, especially if you are working with volunteer or advocacy groups who need things broken down more simply and visually. However, it covers the basics and works well as an academic "bible" if you need to convince peers or management to adopt new tactics. Every PR pro can whine for hours about clients and bosses who don't want to grasp the importance of identifying goals and target audiences before jumping into the tactics. (Too many people think seeing a news clip or their name in the paper is success, even if it doesn't really help advance their cause.) This book gives a good overview for managers seeking an understanding of strategy and is a "valid" source when pros are making the case to be more strategic when developing a media plan so that organizations can win.

Excellent book for beginners in non-profit PR.......2004-08-11

I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.

Quite Useful for Students.......2002-08-21

The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.

Book Description

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Customer Reviews:

Very Helpful.......2007-08-23

Fine Art Publicity has some very good ideas about marketing and publicity. We just opened an art gallery, and have already had a few articles published in local newspapers thanks to the suggestions in this book.

Book will be a great help.......2005-09-16

I am writing a business plan to open an art gallery.
Even though I already know how to market service businesses,
I need to learn a lot about marketing an art gallery. I
found a trove of very good advice in this book. I appreciate
the easy layout and readability also. I expect anyone
with an art business can find ideas here.

A 'must' for aspiring artists and gallery owners alike.......2005-06-10

The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.

This book is great.......2003-09-06

I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.

Search Elsewhere.......2002-12-12

I buy alot of books but I have never before seen a book written for an adult audience spread so thinly over so many pages. I suppose this was done to try to create the illusion of there being more information here than there really is. What little useful information this book contians seems to be repeated over and over. I would guess again to fill pages. I feel there is virtually no practical information here for an artist and very little for a gallery. I usually don't have an interest in writing book reviews but I was so disappointed in this book that I wanted to alert others to search elsewhere for useful information.

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)

Average customer rating:

highly recommended
Do-it-yourself PR
New to Public Relations? Just buy this book first.
A *real* step-by-step guide
Steve's Review of Complete Publicity Plans

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Sandra L. Beckwith
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
The New PR Toolkit: Strategies for Successful Media Relations
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization

ASIN: 1580627714

Book Description

All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business.

Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away:

·Press releases
·Pitch letters
·Press kits
·Op-eds and public service announcements
·Sample editorial calendars and media checklists

Target Your Approach, Get Results

·Different types of media exposure—and which is best for your business
·How to tailor PR plans for trade vs. consumer media
·Dealing with print vs. electronic media
·What is—and isn't—newsworthy

Reaching the Right People

·Determine your audience
·Reach diverse communities
·Building relationships with the press
·Media directories

Executing Your Plan

·Staying within budget
·Managing schedules and timelines
·Hiring outside help

Quantify Your Results

·Track new clients or product sales
·Jumpstart a stalled publicity campaign
·Refine your media base
·Justify your effort

Streetwise® Complete Publicity Plans doesn't just show you how to put a plan together, it enables you to maximize results!

Customer Reviews:

highly recommended .......2007-06-27

as a public relations director, i was really missing this book. It refreshed my knowlege and added new inputs to me. this book is good for beginners as well as PR professionals. I highly recommend it for those who want to grasp pulbic relations and corportat communications subjects.

Do-it-yourself PR.......2006-08-24

This excellent book goes into great detail about publicity and how to get it. Beckwith covers everything you need to know in order to put together a working PR plan and how to implement it. If you have the drive, you can turn her advice into business-generating PR that will put you ahead of the competition.

New to Public Relations? Just buy this book first........2006-02-15

I'm starting a new company and publicity is going to be a big part of our marketing and marketing communications activities. I'm kind of process and checklist driven -- and wanted a book that would refresh me on the basics so I could put together an effective publicity plan.

Well, I just finished reading three books on the subject -- and must say Sandra's book is the best by far.

What is so impressive is how complete it is. Seriously? I've been in the advertising business for 20 years. During this time, I worked with a number of VP level clients who oversaw all of their company's communications -- so I've been around some big PR firms and seen them in action. Believe me, there are public relations firms out there charging $20,000 a month retainers that don't provide the smart and insightful counsel Sandra does. She's that good -- and she can make YOU that good.

So if you think PR is simply cranking out press release after press release after press release -- and either mailing or e-mailing it to editors everywhere with hopes that something will stick -- you will learn that is a sure-fire recipe for failure. Sandra explains the difference between working hard and working SMART -- and why the smart part of the equation separates the 1% of people who do publicity right from the 99% of people who crank out junk mail and spam.

Bottom line? If you want to learn the difference between success and failure -- such as setting goals, determining strategies, tactics to employ, and create information that will gain attention from the press instead of being deleted or thrown in the garbage -- buy this book first. It's the only one you'll need.

A *real* step-by-step guide.......2006-01-25

In contrast to most books on getting media coverage, this one is a genuine step-by-step, how-to guide. It bypasses the chatty anecdotal style of many PR-professionals-turned-authors, and goes for the "dummies guide" approach.

Personal taste of course, but I much prefer this approach. A flaw of the books by "experts" is that they focus on just one or two of their pet strategies (despite what the blurb claims), while leaving holes in vital areas you need. This book truly takes you from step 1 and covers everything you need thereafter.

A particular strength is that it compares and contrasts your different choices available - a pitch letter vs. a press release; a staff-written story vs. by-lined. It really gets down to what's the right approach for a given situation.

If you want a comprehensive (but plain) how-to guide, go for this. If you want the chatty advice of an expert (with some holes in it), go for Laermer.

Steve's Review of Complete Publicity Plans.......2005-11-22

This is an excellent book that can teach you a lot about the oft-misunderstood world of publicity. The author Sandra L. Beckwith holds nothing back as she clearly and logically lays out the plans for mounting a successful attack on the publicity campaign trail.
As anyone who has tried knows getting real publicity by simply sending out a PR (press release) is NOT ever going to guarantee an avalanche of interested traffic. Knowing exactly what to say, how to say it, and still more importantly what not to say is crucial and vital to having any real measure of success with PR people and the media at large.
This is where this book is so valuable. Sandra can help you save thousands of dollars and even potentially months and years of wasted effort by giving you a concise road map to achieving noteworthy or newsworhty publicity. I wish I had had this book when I did my first press release. The book is not quite a 5 star book but few are. I would have liked the book to have been just a bit longer with more examples but 4 stars is huge, a really great resource. Buy it at all cost. Using some of Sandras tips I am now getting better results promoting my book Car Wealth - How To Become Wealthy In The Automoblie Resale Business available for instant download at [...]

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Average customer rating:

Excellent Reference
A Must for every small business person!
A Derek Sivers Recommedation
You really only need this one book to get started.
Review by Irene Watson, author of "The Sitting Swing."

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson , Rick Frishman , and Jill Lublin
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Full Frontal PR: Building Buzz About Your Business, Your Product, or You

ASIN: 1580626823

Book Description

When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.

Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars

The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

This powerhouse work also includes:

Inside information on how to make friends in the media

Simple ways to get others to spread the company's message

Sample press releases and media kits-"Guerrilla" style

Customer Reviews:

Excellent Reference.......2007-07-22

This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.

A Must for every small business person!.......2007-07-14

I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.

I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.

A Derek Sivers Recommedation.......2007-06-01

Derek Sivers said: "Get this or die in obscurity!" So I did.

You really only need this one book to get started........2006-02-03

It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and taking you step by step through everything you need to know; from writing outstanding press releases, to managing media lists to the absolute importance of following up once you have sent your kit out. I use this book as my PR bible, just last night I picked it up and flicked through for a refresher course. Not only does it provide the information but also the enthusiasm needed to launch a PR campaign and is a wonderful resource to keep on your shelf.

Review by Irene Watson, author of "The Sitting Swing.".......2005-11-12

The authors give the reader an insight to what to do next. A must read for anyone that needs publicity. Easy to read, but at the same time gives inspiration on taking the next step.

The Savvy Author's Guide to Book Publicity

Average customer rating:

This book is almost bibical!
The Savvy Author's Guide to Book Publicity
Not for the self-published author
Lissa makes publicity almost fun.
"If you've written a book, you have a new job... and the name of that job is `publicist'".

The Savvy Author's Guide to Book Publicity
Lissa Warren
Manufacturer: Carroll & Graf
ProductGroup: Book
Binding: Paperback

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

Book Industry | Books & Reading | Literature & Fiction | Subjects | Books

Authorship | Publishing & Books | Reference | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books
Similar Items:

Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves
The Frugal Book Promoter: How To Do What Your Publisher Won't
Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work
The Complete Guide to Book Publicity
Over 75 Good Ideas for Promoting Your Book

ASIN: 0786712759

Book Description

Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn’t getting results. Each chapter details what happens to a book once it’s off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren’s advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author’s Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author’s message loud and clear.

Customer Reviews:

This book is almost bibical!.......2007-08-28

I am an author with a book due to be released November 2007. This book without a doubt is well written, full of insider information as well as information from an author's perspective.

I constantly refer to the book (hence the bible reference) and reread sections that may help me at whatever point I'm at in my marketing campaign. It is an empowering book for those seeking the best publicity, marketing, and venues for their creative works.

Ms. Warren's book has educated me regarding the importance of ME being present in my book's life!

Adrienne Zurub
Author of,
'Notes From the Mothership ~ The Naked Invisibles'
[...]

The Savvy Author's Guide to Book Publicity.......2007-07-17

The Savvy Author's Book Publicity is a guide to help authors make the best use of their book publicist and publicity opportunities. The author, as professional publicist, has seen first hand a lot of the mistakes that authors make when promoting their book. Often in an attempt to help their publicist, they actually hinder their efforts. The Savvy Author's Guide gives authors ideas on ways that they can work with their publicist to make the best use of his or her skills. This book also gives tips on how to make the best use of any potential promotional opportunities and what to do once your publicist starts to focus his or her attention elsewhere.

The Savvy Author's Book Publicity is somewhat unique among books about promotion. Many such books focus on the things that authors can do to promote their books themselves. Rarely do these books mention anything pertaining to publicists beyond a sentence stating find a good publicist. However, this book states in a straightforward way not only what you can expect from your publicist but also how to actually use his or her skills to better your promotional efforts.

Not for the self-published author.......2007-05-23

This book is good (and quite detailed) if you have hired a publicist or belong to a major publisher. But, if you're looking for a book to guide you on how to publicize yourself, this is not it.

Maybe this will be more helpful for my next book!

Lissa makes publicity almost fun........2006-12-13

Chapter 7, Frequently Asked Questions, is worth the entire price of the book. The other chapters cover how to work with your publisher's in house publicity staff, how to reach the media on your own, how to pitch, what should be in your media kit, creating buzz, how to get your book reviewed, setting up your own book tour and tons more.

When I was interviewing bestselling authors for "The Making of a Bestseller," one of the comments I heard over and over again was that authors have to be aware of how important the promotions process is and to participate in that process. Lissa makes it almost fun.

Dee Power, author of The Making of a Bestseller: Success Stories From Authors and the Editors, Agents, and Booksellers Behind Them.

"If you've written a book, you have a new job... and the name of that job is `publicist'"........2006-09-18

This book is an excellent resource for the newly published author faced with navigating the treacherous shoals of post-release publicity and the acquisition of an appropriate publicist to interface with the media and influence the sales of the title. Writing from a publicist's personal experience, Warren has distilled information designed to aid the author in choosing a publicist and participating as much as possible in the promotion of the book, hopefully creating a successful marriage between the creative process and publicity.

One would assume that finishing a manuscript and the validation of acceptance by a publisher (or self-publishing) would leave the author with nothing more to do than a few interviews while cashing those large royalty checks that have begun to roll in. Unfortunately, the real world doesn't work that way and the author has only reached the next phase of his endeavor. Bridging the gap between this daunting realization and the actual work ahead, Warren walks the reader through the role of the publicist, the criteria for choosing a publicist, establishing a good working relationship, the publicity process from start to finish and behind-the-scenes activities an author can do to accelerate the progress of his book in the market, all while maintaining the dynamic of the publicist/author relationship.

There are insider author stories and personal anecdotes to soften the blow, a reminder that while the machine is huge, we are all human, with expectations, dreams and the will to be successful, given the right tools and effective marketing skills. There are ten proactive suggestions for garnering media attention, tips on putting together a press package, frequently asked questions and advice from professionals in the field, editors, critics, radio producers and booksellers. Warren leaves no stone unturned, covering every aspect of the process, from interviews to creating a buzz and making a pitch to the reading audience through various media events, including author tours. The Appendix offers samples of press materials that may be created by the author or in coordination with the publicist, promotional letters, press releases, interview Q & A's, etc.

I have only one caveat regarding a suggestion found in the FAQ section of the book, where the author recommends that the author have friends send reviews to Amazon.com: "It's important for you to ask friends, family members (with different last names than yours, of course) and colleagues to post reviews." Further, there is a suggestion to post a number of these, knocking less favorable reviews off the first page. I reduced my rating one star when I realized (after scrolling through the earliest Amazon reviews) that the author followed her own advice, unnecessary considering the quality of the book. That this suggestion is made in the publicity community is discouraging, if not surprising. Other than this misguided suggestion, this book is an important contribution to a successful author's bag of tricks. Luan Gaines/2006.

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