Customer Reviews:
Comprehensive examination of PR strategies.......2007-01-05
I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!
What happened to editing?.......2005-12-02
Although I found this text interesting, and mostly informative, the practice of editing seems to have slipped through the cracks. And for this purpose, I offer my eye for future editions! The order of content, as well as combining similar themes, could have been a bit more well thought out.
Book Description
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.
The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.
Designed for anyone interested in public relations, journalism, communication, and business.
Customer Reviews:
Public Relations, by Philip Ault. Reviewed by: Adam Platts.......2006-09-28
There is a reason that a seventh edition of this book has been printed. It is well written and excellent instrucional material. Students of business and marketing would do well to read this text and then save it for future reference.
Reviewed by: Adam Platts, Northridge
good book.......2002-08-12
This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.
This book is great.. it's for all people........1999-07-26
Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.
Book Description
More than 250,000 public sector managers in the United States take on new positions each year and many more aspire to leadership. Each will confront special challenges--from higher public profiles to a greater number of stakeholders to volatile political environments--that will make their transitions even more challenging than in the business world. Now Michael H. Watkins, author of the best-selling book The First 90 Days, applies his proven leadership transition framework to the public sector. Watkins and co-author Peter H. Daly address the crucial differences between the private and public sectors that go to the heart of how success and failure are defined, measured, and rewarded or penalized. This concise, practical book provides a roadmap to help new government leaders at all levels accelerate their transitions by overcoming nine transition challenges, ranging from clarifying expectations to defining goals to building a team to managing personal stress. The authors also offer detailed strategies for avoiding major "transition traps." Zeroing in on the challenges facing new government leaders, Getting Up to Speed in Government is an indispensable guide for anyone seeking to lead and succeed in the public sector.
Customer Reviews:
Hot tips for rapid transition and success in your new government job.......2007-06-28
Your first 90 days in a new public management position can be the most critical time of your career. Few people move into new jobs without an occasional gaffe, but the important thing is to weather the transition and get your agency or department headed in the right direction. Peter H. Daly, Michael Watkins and Cate Reavis' book should prove a major asset for anyone entering government service, or anyone who has received a promotion and is moving into the big corner office with all the headaches that come with it. The book could benefit from a more detailed discussion on coping with the uniquely dysfunctional character of most government bureaucracies, but we strongly recommend its rational approach. It is particularly useful in describing pitfalls to avoid.
Used for coaching purposes.......2007-03-11
Useful in working with those new to the public sector environment or in a new managerial position within a government agency.
It's the 90 days BEFORE taking the job that really count.......2007-02-11
This book is a partial rewrite of the earlier 90 Days book that applies to commercial ventures. While the initial scenario on page 1 and 2 are right on the mark, the rest of the book basically says: define the role and mission, gather the support and resources, and then go off and achieve.
If you are going to a strongly mission-oriented agency (and don't assume that it is so just because its mission is important) then by all means, follow the precepts of this book. For many other agencies, this process will simply lead you right down the path of that failed introductory situation.
As the book says, to be successful you must know what are the important things, how does my boss operate, and what is the organizational culture? If you haven't figured these things out before taking the job, then you had better do so as soon as you do - but you probably will not. You will get less time, and far less direct conversations, with your boss and peers in your first 90 days on the job than you will during the 2 or 3 hours of interview process. So that is the time to do the STAR process.
Maybe you didn't know that, so now you are on the job. To succeed in the first 90 days: DO NOTHING. How can this be? Aren't you supposed to make a mark in the first 90 days? In an office-politics environment, NO.
Understand that in many government jobs there are few, if any, pressing deadlines. If there are, your staff and boss will be clear on that, and your staff will know how to meet the need and will be working on it already. The last thing you need to do is disrupt that. Often, failure IS an option; the strategy may well be to fail on purpose so as to get more money. In many agencies' view, it is only the taxpayers who should have to worry about the law, government regulations (even the ones that same agency may have issued itself), or even court orders. Naturally nobody will tell you in writing that there is no need to comply, but if the agency doesn't seem to share your focus on pressing needs, it is because these are not seen as serious goals. You will hurt only yourself trying to achieve progress at private-sector speed. You will be lucky to do in 90 weeks what you would have thought you could do in 90 days - and the funny thing is, nobody will expect you to do even that much.
So, if the office you are in does not seem to have goals and deadlines, it is entirely possible that the best thing to do for the first 90 days is BASICALLY NOTHING. Better to spend time meeting with the people you can assume you will have to interact with, and enlist them as your friends for battles you have yet to identify. Over time you will find out what (if anything) is considered important.
So, is the book worthless? Absolutely not. The problem is in the title. Really this book ought to be entitled "The 90 Days Before Getting Into a Public Sector Job". The STAR system is ideal for structuring your half of the discussion to learn about the styles of the existing executives and what it is exactly that they think you will be expected to do. It is during the interview period that you might have some chance of finding our whether you are getting into a mission-driven organization (in which case, follow the steps in this book and enjoy a productive career as a government manager doing the public's business in a manner you can be proud of). If you don't seem to get any traction during the interview period, and the discussions are vague, then maybe your boss is a political animal, not a leader. In that case your office will simply drift on the winds of internal politics; the more you try to accomplish, the more you will be rocking the boat - from which nobody but you will fall while the crew spends its time in a card game below decks. If this appeals to you, then get a different book ("The Prince" springs to mind). If long-term inaction and petty office politics is not for you, stay away from this job. Wait for one to open up in an agency or at least an office that suits your work style.
If it is too late, and you are a get-the-job-done person who has become enmired in an office-politics environment, then sit back, take a deep breath, and re-evaluate. Take all the time you need. 90 days is a blink of an eye to these people. Success is defined as still being there. Chat around the water-cooler, visit with people, leave on time. Relax. Remember you took a government job in part to get away from the go-go-go of the private sector; wow, did you ever get what you wished for!! Maybe over time you will find the low-key tempo and personal relationships a satisfactory substitute for the goal accomplishment you have been used to. Go to joint agency meetings or professional conferences so you can network with your peers in other agencies and find out about their cultures and job openings. Survive your probationary period so you can be a "Status" candidate. Then, sooner or later, a job that really suits your style will come along.
Management tools.......2007-01-09
The book was an excellent review for me. I have been in management for over 19 years and recently undertook a start up assignment. I was able to go to specific chapters for refreshing my memory.
This is not The First 90 Days for business leaders...see also my new book on negotiating........2006-06-21
This is a version of The First 90 Days written for people going into new roles in public-sector organizations. To get the original book for business leaders, The First 90 Days: Critical Success Strategies for New Leaders at All Levels, search for "Michael Watkins" and click on the the book with the bright green and yellow cover.
See also my other new book from HBS Press - Shaping the Game: The New Leader's Guide to Effective Negotiating. It's about all the critical negotiations that leaders need to conduct with bosses, peers, and direct reports, as well as externally with customers, suppliers and other constituencies.
Book Description
Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests.
Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, the tests can serve as quizzes or homework. The Practice Test Solutions Manual (ISBN: 0-205-50728-X), containing the answers, can be packaged with the Study Edition. Also included with this option is our Tutor Center Access Card to provide the reader with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, readers get a valuable and effective study system not found in other books!
Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
Customer Reviews:
Eighth Edition of a Classic.......2007-01-11
From the very first page this book gives a good introduction into the daily life of a professional account executive a public relations firm. This is designed to ltet the student know how his workday is likely to be spent. Perhaps in eight editions they've learned how to approach students.
That brings up the question of what's new in the eighth edition. One important step is the new chapter on Conflict Management. This has become very critical in today's world as investigative reporters are constantly seeking conflicts to spread to the public. There's a new 'casebook' at the end of every chapter that presents a situation in depth that is left as a discussion subject for the student or the class. Finally the book is completely revised to use up to date in areas as diverse as salary ranges or notable public relations campaigns such as those mounted by John Kerry and George Bush.
This is the student edition of the book which contains a 64 page practice test at the end of the book.
Average customer rating:
- could have been great . . . but isn't
- Upset by Disney urbanizing the State
- Not at all what I expected
- Just the thing to read while you wait for the parade!
- Fundimentally flawed, but a fun think piece.
|
Team Rodent : How Disney Devours the World
Carl Hiaasen
Manufacturer: Ballantine Books
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ASIN: 0345422805
Release Date: 1998-05-05 |
Amazon.com
Let's get one thing straight: Carl Hiaasen doesn't like the Walt Disney Company. Whenever the giant entertainment conglomerate stumbles, as it did with its proposed Civil War theme park in Virginia, Hiaasen cheers. When a rhinoceros mysteriously dies at Disney's new theme park, Animal Kingdom, Hiaasen secretly hopes for the worst, because, as he writes, "no scandal is so delectable as a Disney scandal."
A native of Florida, author of such thrillers as Lucky You and Strip Tease, and a journalist for the Miami Herald, Hiaasen comes by his dislike for Disney honestly. He has witnessed the relentless success of the Disney machine firsthand with the development of Disney World and other properties around Orlando. In Team Rodent: How Disney Devours the World, Hiaasen paints a witty and sarcastic portrait in this nonfiction account of a company who can control the press, manipulate local governments, and because it's Disney, get away with it. Team Rodent is a quick, entertaining read that even the most loyal Disney shareholder (except maybe Michael Eisner) will find enlightening and amusing. --Harry C. Edwards
Book Description
"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work."
--from TEAM RODENT
TEAM RODENT
How Disney Devours America
"Revulsion is good. Revulsion is healthy. Each of us has limits, unarticulated boundaries of taste and tolerance, and sometimes we forget where they are. Peep Land is here to remind us; a fixed compass point by which we can govern our private behavior. Because being grossed out is essential to the human experience; without a perceived depravity, we'd have nothing against which to gauge the advance or decline of culture; our art, our music, our cinema, our books. Without sleaze, the yardstick shrinks at both ends. Team Rodent doesn't believe in sleaze, however, nor in old-fashioned revulsion. Square in the middle is where it wants us all to be, dependable consumers with predictable attitudes. The message, never stated but avuncularly implied, is that America's values ought to reflect those of the Walt Disney Company, and not the other way around."
Customer Reviews:
could have been great . . . but isn't.......2007-07-20
I've never read anything else by Carl Hiaasen, but I know that he's a well-regarded novelist, and judging from the quality of (most of) his prose is this extended essay, it's a well-deserved reputation.
However, this book falls way short of the mark if you consider its aim to be exposing the Disney coprporation as a monstrous devourer of world culture. There's nothing fundamentally flawed with Hiaasen's approach -- he just didn't go far enough.
Look, I'm a Disney fan. I've got a Disney DVD collection consisting of nearly 100 titles, a soundtrack CD collection of nearly as many, and I've been to the Florida theme parks nine times. I've also got a decent collection of books about the place, which is what led me to "Team Rodent." So count me firmly in the pro-Disney column. That doesn't mean that I'm going to blindly lash out at anti-Disney material, however, especially if it's well-researched and fair-handed.
I'm not sure that Hiaasen's book is either. He obviously despises Disney and all that they represent, but he can't really seem to come up with a reason -- good, poor, or otherwise -- WHY he hates Disney. He spends the first few pages talking about Disney's store in Times Square and its proximity to smut shops, and praises the smut shops in comparison -- not for their virtues in and of themselves, which he seems to find nonexistent, but for the mere fact that they represent the dark underbelly of life that has no place in Disney's world. Hiaasen's beef seems to lie is his assertion that Disney is attempting to clean up the entire world by virtue of selling its brand of purity across the globe. But why is this a problem? Obviously, that dark underbelly of base human desire and wants -- which probably ARE essential to our very natures in some way -- can never and will never be purged. It's not like Disney is attempting to purge it (except maybe from Times Square, according to the book), so why should people despise Disney for providing a safe haven for people to avoid the seamier side of life? Hiaasen's argument, such as it is, makes little sense.
The worst section of the book relates the sad tale of a female rhinoceros purchased by Disney for its Animal Kingdom theme park. The rhino died in captivity, and the autopsy revealed that the death was caused by infection resultant from a large piece of wood having been forcibly put into the rhino and left there in a place where no foreign object belonged. It was also proven beyond a shadow of a doubt that this had happened prior to Disney's purchase of the rhino, and that it was IN NO WAY Disney's fault. Hiaasen points all of this out, and yet the tone of his writing makes it very plain that he wants us to associate this tragedy with Disney; he actually wishes that it HAD been Disney's fault. This is the worst kind of muck-raking.
That's not to say that the book is all of that type, however. There are good passages about raunchy lyrics on a Disney-released CD, and a couple of scary parts about Disney security. It's obvious that the Disney company has made some serious mistakes in its history, and all of those stories deserve to be told.
But make no mistake. This book, though entertaining and easy to read, is overpriced, underresearched, and deficient in its reasoning. It is a screed, nothing more. That it is a screed with at least some basis in truth, and one written by an obviously talented writer, makes it of moderate interest . . . but that's ALL it is.
The definitive anti-Disney tome has yet to be written, as far as I know. When it is finally produced, I will welcome it with great interest.
Upset by Disney urbanizing the State.......2007-04-17
A novelist and Florida columnist laments the overwhelming presence of the Walt Disney Company, especially in his state.
Hiaasen blames Disney for the ugly sprawl that is Orlando while pointing out that Disney World itself is not subject to urban planning regulations. On this count he is accurate. When Disney moved in, all land they purchased seemed to be exempt from many regulations. But as much as he laments on the evils of the Mouse, the largest damage is done by all the smaller companies that build up around Disney to take advantage of the millions of tourist flocking to the Magic Kingdom.
But he fails to mentions all the jobs they provide. Though many employees say they do not like their rules and regulations. All successful companies must have them, especially when your business is the entertainment and safety of children. And lets be clear, all children love the Disney experience.
Hiaasen asserts that Disney building their store was the genesis that cleaned up Time Square in New York. While in truth, they only agreed to open their store if Giuliani promised and followed through to clean up that part of town. And the Mayor was able to accomplish the required goals, at least on the surface.
It is worth reading, but it is not up to his normal standards. It would have been better if the author used his investigative skills to gather some facts. This small book it is a very short and easy read. There is strong language.
Not at all what I expected.......2007-03-22
To begin with, it was a lot shorter read than I had hoped. For the price of the book, it seemed more like a phamphlet than a book.
Secondly, it certainly wasn't very Hiaasen-like. As an admirer of his fiction, it seemed that he abandoned his writing style for this book. It appeared to be more of a personal rant than an enlightening look at Team Rodent.
Just the thing to read while you wait for the parade!.......2007-01-11
The basic premise of this little treatise is solid. The Walt Disney Company is too big for its britches, too controlling, to paranoid and just not as good for society as they'd like you to think. Okay, so a few more details to back all of that up would be nice. But too many details would probably make this book far less readable and not nearly as enjoyable.
To be fair, Carl Hiassen lays a lot of the damage wreaked on his beloved state of Florida on the neighbors that Disney attracts. Of course, as Hiassen points out, the mouse guys insulate themselves with a healthy buffer of manicured "wilderness" between them and their lower class hangers-on like the outlet malls, themed dinner theaters and miniature golf courses. But he rightfully takes Team Rodent to task for their anal desire to control the information and image that filters out of their controlled environment in exchange for gazillions of dollars from tourist and entertainment seeker wallets.
Even though this book is almost 9 years old, Hiassen's wit and style make it an enjoyable (albeit a very quick 83 page read). If anything, time has simply validated a lot of the points that he makes. Something tells me that you won't find it at many bookstores in "the World" as they like to call it, so order it before you head to Orlando. And just for fun, make a show of reading it on one of the benches at EPCOT.
Fundimentally flawed, but a fun think piece........2006-07-22
In Team Rodent, Carl Hiaasen delivers an honestly entertaining picture of his own reservations at what he sees as the Disney Corporation's attempts at becoming a culturally omnipotent force. This piece is more of a political pamphlet in format: it's too long to be considered a simple essay, but it's certainly short enough to be read in a single sitting.
As I suggest in the title of my review, Hiaasen's biggest issue with this piece is the fundimental flaws that underlie this work. Hiaasen's thesis isn't really much of a thesis at all: Disney sucks, and they're gradually taking over the world. Whether or not Disney sucks is certainly a matter of taste. The largest part of Disney's product and service line is devoted towards entertainment for children and families, which is naturally not the preferred choice of entertainment for intelligent, literate adults, myself included. No one is obliged to love Mickey Mouse. If a parent who dislikes Mickey finds themselves buying products bearing Mickey and Co., it's certainly regrettable but they're hardly the only parents who have found themselves suckered into supporting obnoxious and bewildering children's entertainment.
Whether Disney is taking over the world is yet again a matter of perspective. Disney certainly acts like the megacorporation that it is, but it's hardly the only megacorporation out there. This doesn't necessarily exempt Disney from well-intentioned criticism, and Hiaasen does present some fairly potent items: Disney's maintenance of an autonomous hegemony over its occupied land in Central Florida, the notorious dictatorial micromanagement of now-former Disney Chairman Michael Eisner, Disney's shoddy business practices and shady legal dealing surrounding its 1980s Country Walk housing development, and Disney's ethically sketchy policies of bribery for positive news coverage, among others.
Yet, some of Hiaasen's criticisms seem misdirected, if not elusive. Hiaasen spends the early part of the book bemoaning the notorious Disneyfication of Times Square, and seems to place the blame squarely on Disney for this. Yet, he ignores the facilitation of the Disney takeover through Rudolph Giuliani's policies, which it could be argued are vastly more malignant than the simple presence of a Disney Store on the Great White Way.
Hiaasen also points to the example of the Insane Clown Posse's short-lived recording career with a Disney-owned record label. Hiaasen does little here but muddle his point--he certainly dislikes Disney's Bowdlerization of culture for blatant kiddie-centric consumerism, but he sees nothing hypocritical in ridiculing Disney for both releasing and recalling the Insane Clown Posse. Hiaasen neither advances nor supports any clear, cogent points other than his distaste for rap music and his drive to engage in gleeful schadenfreude against Disney whether it's journalistically sensible or not.
In yet another part of the book, Hiaasen criticizes the opening of a Disney cruise line which docks at a private island which had previously been used as a stopover for drug smugglers (which it should be noted, obviously had no connection to Disney's later purchase of the island). Hiaasen criticizes Disney for providing a tourism option so far removed from the actual cultural environment of the Carribean, but it seems unlikely that Disney would be making unrealistic promises of an authentic Carribean cultural experience. Even Jamaica, an island noted for its poverty and unrest, has sanitized resorts just as far from authentic as the Disney experience, operated by companies with no relationship with Disney.
Hiaasen makes it clear that he finds the environment around Disney World to be ugly, describing the tourist-oriented sprawl of central Florida. Yet, just as ugly would be a Florida deprived of the jobs which Disney supports--Sure, Disney is a big, soulless company, but they are a massive force in the Florida economy, likely providing the livelihood for any number of families.
It should be noted that, despite these flaws, the book does not suffer from lack of readability. Hiaasen is engaging with his material, despite the problematic nature of his core ideas. His descriptions of his experiences at a Disney-sponsered press event featuring a journalist who faced KGB detention in the Soviet Union. Hiaasen's work would have made a much better long magazine article than a book, but it's still very enjoyable.
If you're fond of relatively skilled op-ed writing, Hiaasen's work here is certainly worth prerusal. This is not a piece of investigative journalism per-se, and there are many better examples of extensive critical writings on Disney corporate culture. Hiaasen's book is at least worthwhile as a quick and easily digestible version of the arguments.
Book Description
The first entry in Berrett-Koehler's new Ken Blanchard series of fun and practical business books
Customer Reviews:
I Love Referrals!.......2007-10-19
As a business coach, one of the main concerns of my self employed professional clients have is how to get enough customers to fill their practice. I belong to a referral based business club and recently, I have had an opportunity to see the toll taken by business people who have a "hunt and kill" mentality. The premise of "The Referral of a Lifetime" is that by nurturing a loyal client base in similar and related businesses, more like farming, you are able to build a self sustaining business that will reap rewards years ahead.
Now this is NOT the multi-level marketing model where I get you to produce to my benefit with the only promise is that you get OTHER people to promise benefit to you. (Don't get me started down that road!)
The key here is reciprocity. I give business to you and you will want to give business to me. Templeton talks about building networks of friends and business relationships that will last a lifetime based on excellent customer relations, integrity and generosity. Too often I have seen people in business so desperate to make a living that the wreck havoc where ever they go. I wonder to myself, do they really know that this won't work forever and that their "scorched earth" business plan will ultimately backfire?
I make this book required reading for my serious coaching clients and it is in my top 3 books that I recommend to any business person for long term success.
Simple and Powerfull.......2007-06-15
Tim Templeton offers a fun, crisp read that brings to life a simple but powerfull network marketing system that virtually anyone in business can adapt to their own style.
I have given away several copies to my leads group memebers and have my copy all marked up with highlights.
I's a keeper.
PROMISED MUCH - DELIVERED NOTHING.......2007-06-11
There are very few good books on referrals - This is not one of them
Relationship Marketing.......2007-04-12
Tim Templeton's book is an excellent resource for any one who wants to learn about relationship marketing. This book is a perfect fit with the BNI philosophy of "Givers Gain". Building relationships that last a lifetime will generate more business than just going for the "sale". Reading this book will help you to start building those relationships.
Golden Rule in real life sales.......2007-03-25
This book is a blueprint for putting the Golden Rule into your business. This is just what I have been looking for, validation that you can do the right thing AND make money.
Average customer rating:
- Good persuasion tool for managers
- Excellent book for beginners in non-profit PR
- Quite Useful for Students
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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series)
Kathy Bonk ,
Henry Griggs , and
Emily Tynes
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Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)
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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
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Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)
ASIN: 0787943738 |
Book Description
A Publication of the Communications Consortium Media Center
This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.
The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:
? Construct a solid strategic communications plan
? Research media trAnds and case studies
? Track public education and awareness
? Select the most appropriate type of media for each campaign
? Utilize new media and technology for increased publicity
? Develop top-quality written materials and engaging releases
? Handle media crises quickly and competently
? Organize staffing and funding resources efficiently
Customer Reviews:
Good persuasion tool for managers.......2007-05-18
This is not the best media skills book on the market, especially if you are working with volunteer or advocacy groups who need things broken down more simply and visually. However, it covers the basics and works well as an academic "bible" if you need to convince peers or management to adopt new tactics. Every PR pro can whine for hours about clients and bosses who don't want to grasp the importance of identifying goals and target audiences before jumping into the tactics. (Too many people think seeing a news clip or their name in the paper is success, even if it doesn't really help advance their cause.) This book gives a good overview for managers seeking an understanding of strategy and is a "valid" source when pros are making the case to be more strategic when developing a media plan so that organizations can win.
Excellent book for beginners in non-profit PR.......2004-08-11
I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.
Quite Useful for Students.......2002-08-21
The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.
I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.
Book Description
This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.
Customer Reviews:
Not intended for the consummate PR expert.......2007-01-18
To the point, informed and rich in examples. Excellent if your are looking for a quick overview of all that is needed to run a PR department in a company. Extremely useful for those who haven't a clue on what's PR and how relations with editors work. Also interesting for those who want to be reassured on their main tasks as a PR exec. But if you have a degree in journalism or already have experience in PR and media relations: leave it.
A real-world perspective on truly effective PR.......2005-03-28
While my specialty is not PR, I am a 20+ year marketing consultant who is still often faced with trying to explain to clients why their efforts to send out product announcements aren't yielding any true results. When I first saw the title of this book, I thought to myself "now someone really gets it!". VandeVrede spells it out clearly and effectively that it's all about establishing and nurturing relationships with key editors to understand their perceived needs, and then providing the content that fills their needs (while promoting your business). Effective PR is a process that takes commitment - and VandeVrede's book is a solid primer for business owners and managers who want to understand the step-by-step strategy for making that commitment towards real, measurable results. There's dozens of PR books that will help learn how to write and issue press releases and product announcements. Finally, there's one that tells how to really make PR work for you.
Terrific tips for small businesses - and book authors.......2005-03-26
VandeVrede outlines a clear and critical strategy for do-it-yourself executives who want to promote their companies and services. She reminds even the seasoned executive that it's not enough to talk about your company from your own perspective. Editors need information that readers want and need. That means taking a close, hard and objective look at what you have to offer - and how your services and products will be perceived in the marketplace. Remember, you never get a second chance to make a first impression; so the first time you contact an editor - make it count! (Reviewer is the author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "Top Cops: Profiles of Women in Command.")
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