Book Description
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide.
If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to:
- Map a winning PR strategy
- Grab attention with press releases, interviews, and events
- Cultivate good media relations
- Get print, TV, radio, and Internet coverage
- Manage crises
This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more:
- Developing and stick to a budget
- Building an in-house PR department
- Specific PR tactics like contests, surveys, and tie-ins
- Company newsletters
- Writing query letters and pitch letters
- Handling yourself in interviews
- Turning bad press into good publicity
- Developing a contact list
- Specific strategies for radio, TV, newspapers, and new media
- Handling crises
- Measuring PR results
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Customer Reviews:
Will use again.......2005-09-19
Book came quickly, in good shape, what more could you ask for?
Good information.......2005-09-11
I would recommend this book to anyone looking for thorough information on public relations. It's worth the purchase and good to have on the bookshelf.
Complicated PR: A thing of the past.......2005-04-07
This is a fantastic do-it-yourself guide to public relations. I didn't see myself as the "for dummies" kind of person until i read this book. The book covers topics including change management, communication, marketing and issues management and makes them look easy. A must have for anyone wanting to know more about PR.
Excellent for a PR Starter.......2005-02-26
The real reason I purchased Public Relations Kit for Dummies, is for my interest of pursuing a career in publicity. All of the Dummies Series books that I've read are based on the fact of the readers being at "beginning level." I like that, because it allows us that don't have the experience or knowledge, gain more insight and wisdom on the particular subject. If you are a intermediate or very experienced PR professional, maybe you shouldn't purchase it. But I find the works of Eric Yaverbaum and Bob Bly, really great. I'm happy with my book, and plan on keeping it on my desk! Thank you...
Save Your Money.......2004-07-30
The Public Relations Kit For Dummies by Eric Yaverbaum and Bob Bly should be called The Public Relations Kit For Blooming Idiots. I cannot think of one thing I learnt from this book. If you have a basic ideal of how to create a press release and grammar skills above a forth grade level you do not need this book. Here are a few items the authors did not cover in this book:
1. How to organize a press kit for any occupation such as an actor/actress, an author, ........... There should be AT LEAST A BARE BONES BASICS OF AN ORGANIZED PRESS KIT IN THIS BOOK, OR ON THE WORTHLESS CD AND THERE IS NOT.
2. There is VERY LITTLE INTERNET RESOURCES IN THIS BOOK. Shame on you two for that!
Save your $20.00. There is NOTHING in this book you cannot find on the internet in one evening of research.
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
- Crisis management
- Marketing public relations
- Client-agency relationships
- Environmental public relations
- High-tech PR
- And more!
Customer Reviews:
The Handbook of Strategic Public Relations and Integrated Communications.......2005-09-27
I think this is one of the most comprehensive and cientific book on Public Relations and communications.
As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications.
It has been very relevant for me to have the historical background of PR in order to understand the fundamentals of my professional practice as well as to become concious of the breath of the PR and communications application to business and government.
The nature of change.......2005-04-07
A fantastic overall look at the history of public relations. This book looks indepth at public relations as well as the more recent developments of issues and cris management.
A Tough Read.......2003-08-29
Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to `clarity of communication' - advice that the author clearly ignores. Why is `plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.
Wide-Ranging and Super Informative.......2002-08-21
The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.
An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.
The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.
A GREAT BOOK FOR EVERYONE IN THE BUSINESS.......2002-01-16
The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.
Book Description
Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.
Customer Reviews:
An essential book for all would-be candidates.......2007-05-26
There are three books that I think all would-be candidates should buy: 1) How to Run for Local Office by Robert J. Thomas; 2) The Campaign Manager by Catherine Shaw; and 3) This one. When I ran for Congress in 2004, I relied on all three, whereas the other books I bought (five in all) offered little additional insight. Sadly, I "lent" this book to another candidate three years ago and never received it back, and since I don't plan on running for office again, I haven't had a need to repurchase it - this is why my review is scant on details. But I do remember that this book was excellent and if I ever did decide to run again, I would immediately add it to my Amazon cart.
Great Book for First Time Candidates and Campaigners.......2005-10-09
I have used this book and its predecessor for numerous local campaigns. It is not written at a theoretical level but is a nuts-and-bolts primer for small campaigns. I have other books on the subject, but this is the one I recommend most highly.
I find that many people who want to run for political office at the local level really have no idea about the mechanics of a campaign. By the time they realize that it is no easy task, they are too far gone or too dejected to turn their campaigns around. This book is an excellent guide for them to read before they start. I like the fact that Judge Grey demands a basic analysis of what it will take to win before a candidate commits himself.
I also think the judge's willingness to make recommendations (i.e. don't run as an independent, his insistence that no campaign is too small for a campaign manager) sets his book apart from others. The title of this book is "How to WIN a Local Election", not how to run one. In fact, he capitalizes the word "WIN" himself. Often times these books are written by political science professors who lose sight of the objective of a political campaign-- to "WIN" !
In short, this is an excellent primer for small local campaigns. Good enough that I buy copies to give to potential candidates before they throw their hat in the ring.
A citizen's primer on your civic duty. .......2005-08-15
This book is full of great practical ideas for planning and running a local campaign. If you know you want to run for office but you've never done it before, and you don't know where to start, this is the book for you. The author breaks it down into pieces and helps you figure out where to target your limited resources. It helps that he's won a few elections. So get going...remember, just voting only gets you a D, to get an A, you've got to run for office yourself.
Concise & informative guide to the basics for success.......2005-07-17
Grey produced a concise, informative and well-written guide to winning a local election. Local elections are won on actions that put the campaign in touch with the voters. This short, easy to read book provides the essentials quickly (I read it in a day) freeing the campaign to get out and work efficiently and effectively.
The criticism that the book is too basic by other reviewers misses the point. With experience as a senior project leader for a major national political polling firm, I still forgot what it takes to manage an entire campaign. The book is not naive in its simplicity, but eloquent at making decisions about what is relevant to convey to get a campaign up quickly and in the right direction.
Was a good overview for its day... dated.......2005-05-10
This is the best of the four books I've recently compared to run a local campaign. Three others, "Winning Local and State Elections" by Beaudry/Schaeffer, "Winning Polical Campaigns," by Bike, and "How to Win an Election," by Huseby are much more dated and significantly flawed. Of these books, this is by far the best, providing a good overview of the things one needs to do in order to run a successful campaign. Others have provided an overview of what you'll find inside and you can sneak a peak online, so I won't provide redundant info here. This book is unique in highlighting areas that may not apply to your particular election and highlighting potential "gotchas" for which you need to be alert, for instance financial reporting requirements for your state.
This book, like the others, falls short in its coverage of technology (online presence for the candidate, email communication, effective use of databases, automated polling maps), and in some cases is bent towards larger elections which have political party affiliation.
All-in-all a decent primer with helpful hints for getting started, but you'll also likely want to invest in something with a bit more depth around areas of particular interest/need for you: targetting, polling, messaging/communication, or advertising.
Customer Reviews:
More of an introduction than a handbook.......2006-01-10
OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.
The Media Handbook a Handy Reference to Media Planning.......2003-06-19
Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.
This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.
Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.
A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.
Book Description
City, county and school district elected officials annually deal with multi-million, sometime billion dollar budgets. But many have little, if any, knowledge about local government financial matters when first elected. Written in an easy to understand style, this book provides beginning and seasoned elected officials and public administrators with the fiscal awareness to confidently make good budget and financial decisions. Local government is more complex today and there are more opportunities for poor judgement, conflicts of interest, embezzlement and fraud. The best antidote is an informed constituency that insists on good government and accountability. Community members, homeowners groups, business people, unions, service organizations, public watchdogs and newspaper reporters who want to assess their local elected officials' performance will find this book invaluable. Each chapter begins with a real life story such as the city manager who used the city's credit card to go on an lavish shopping spree, the city that used debt to mask it's huge deficit or the school superintendent who sacrificed the district's solvency to create an award winning curriculum. Vignettes from over 77 different local governments across the country are used to buttress the suggested tips and techniques.
Customer Reviews:
An excellent budget, financial and treasury primer........1999-03-18
As an elected Treasurer and local government finance director for the past several years, I found this book to be an excellent primer for all elected and appointed officials. The practical advice offered by Mr. Wood is based on his experience and input from his peers and is extremely valuable. The book is written in a very informal and concise way and should be required reading for all elected officials. In fact, I gave this book to each City Council member and they have all indicated that this book provided excellent financial advice.
Excellent reading for the Government Watchdog.......1998-09-30
Len Wood presents Dollars and Sense in a practical manner enabling readers to absorb its content. A must read book for those that "watch" their local governments, school districts and elected officials. Written for fast reading,yet covers the subject matter extensively. If you want to be certain your local government is working at its fullest potential, Dollars & Sense can be a great help to you.
Great book for people interested in local government........1998-06-14
What a delightful book. The author has presented his subject in an understandable and capitivating manner. He does this by using lots of real life vignettes to make his points. People who want to know what their local officials should and should not be doing will want to read this book.
A Guide for Achieving Job Longevity in the Public Sector.......1998-05-06
Here is a "no holds barred" approach to describing "real life" shortcomings in handling public finances, and then providing tips to local government policy makers and managers on how to avoid a similiar circumstance.
Len Wood writes from first hand knowledge and experience. He describes the situation; outlines the facts; details the results; and provides the reader with suggestions to lessen financial risk and/or failure in the expenditure of public funds.
While the author's primary target is the newly elected official, the importance of this work to experienced elected and appointed public officals cannot be overstated. No one who has worked in the public sector can peruse this book without saying, "There, but for the grace of God, go I!"
Book Description
The study of public policy and the methods of policy analysis are among the most rapidly developing areas in the social sciences. Policy analysis has emerged to provide a better understanding of the policymaking process and to supply decision makers with reliable policy-relevant knowledge about pressing economic and social problems. Presenting a broad, comprehensive perspective, the Handbook of Public Policy Analysis: Theory, Politics, and Methods covers the historical development of policy analysis, its role in the policy process, and empirical methods. The handbook considers the theory generated by these methods and the normative and ethical issues surrounding their practice. Written by leading experts in the field, this book- · Deals with the basic origins and evolution of public policy · Examines the stages of the policy-making process · Identifies political advocacy and expertise in the policy process · Focuses on rationality in policy decision-making and the role of policy networks and learning · Details argumentation, rhetoric, and narratives · Explores the comparative, cultural, and ethical aspects of public policy · Explains primary quantitative-oriented analytical methods employed in policy research · Addresses the qualitative sides of policy analysis · Discusses tools used to refine policy choices · Traces the development of policy analysis in selected national contexts The Handbook of Public Policy Analysis: Theory, Politics, and Methods describes the theoretical debates that have recently defined the field, including the work of postpositivist, interpretivist, and social constructionist scholars. This book also explores the interplay between empirical and normative analysis, a crucial issue running through contemporary debates.
Book Description
The Handbook of Health Social Work provides a comprehensive and evidence-based overview of contemporary social work practice in health care. Written from a wellness perspective, the chapters cover the spectrum of health social work settings with contributions from a wide range of experts. The resulting resource offers both a foundation for social work practice in health care and a guide for strategy, policy, and program development in proactive and actionable terms.
Three sections present the material:
The Foundations of Social Work in Health Care provides information that is basic and central to the operations of social workers in health care, including conceptual underpinnings; the development of the profession; the wide array of roles performed by social workers in health care settings; ethical issues and decision - making in a variety of arenas; public health and social work; health policy and social work; and the understanding of community factors in health social work.
Health Social Work Practice: A Spectrum of Critical Considerations delves into critical practice issues such as theories of health behavior; assessment; effective communication with both clients and other members of health care teams; intersections between health and mental health; the effects of religion and spirituality on health care; family and health; sexuality in health care; and substance abuse.
Health Social Work: Selected Areas of Practice presents a range of examples of social work practice, including settings that involve older adults; nephrology; oncology; chronic diseases such as diabetes, heart disease, and HIV/AIDS; genetics; end of life care; pain management and palliative care; and alternative treatments and traditional healers.
The first book of its kind to unite the entire body of health social work knowledge, the Handbook of Health Social Work is a must-read for social work educators, administrators, students, and practitioners.
Download Description
The first handbook of its kind to unite the expanding field of health social work, the Handbook of Health Social Work provides social work students and practitioners with the skills they need to enable them to use evidence-based decisions in their practice. Written from a wellness perspective, each chapter utilizes theoretical and conceptual models of health-related topics, and explores a variety of health care issues from a wellness perspective. Sample chapters include the history of health of social work, ethics in health social work, and the use of alternative treatments.
Book Description
Get it while you can …
Complex, ever-changing, and controversial, the future of our current system of Social Security and Medicare is uncertain. This indispensable guide explains the proposed changes and current status of these important social programs. Completely revised to incorporate changes to compensation scales and survivor benefits, and with an expanded section on Medicare and the new drug programs, this book is the most up-to-date overview of Social Security and Medicare currently available.
• Revised and updated with the latest 2006 statistics on income scales and cost of living; such Social Security Benefits as survivor benefits and disability payments; tax codes; and more
• Completely new chapters on Medicare, the Medicare Drug Programs, and the current political climate and proposed changes
• Completely revised section on resources
Customer Reviews:
Understanding SS and Medicare.......2007-03-29
This is a Guide chock full of information on the
title subjects. I found it to be easy to read
and understand. It didn't make all the decisions
for me,but gave me plenty of options to think
about. I'm glad I bought it.
An ever-increasing population of baby boomers will find it useful........2006-10-14
The second edition of SOCIAL SECURITY AND MEDICARE is a top pick any public library will want to include in their collection. It updates all information on rules, coverage, benefits and more, providing tips on everything from timing retirement benefits to understanding how divorce and death affects social security benefits. An ever-increasing population of baby boomers will find it useful.
Diane C. Donovan
California Bookwatch
Book Description
"An essential reference for students and practitioners of public administration."
--Public Administration Review Sponsored by the American Society for Public Administration, this completely revised and expanded edition reflects both the ever-evolving changes in public administration and the continuity of practice. Written by experts from diverse areas of public administration--including law, politics, personnel, and operations--the book has been substantially updated to reflect the most current developments and research. An entirely new section focuses on leadership, negotiation, communication, and interpersonal skills.
Book Description
The Oxford Handbooks of Political Science is a ten-volume set of reference books offering authoritative and engaging critical overviews of the state of political science. Each volume focuses on a particular part of the discipline, with volumes on Public Policy, Political Theory, Political Economy, Contextual Political Analysis, Comparative Politics, International Relations, Law and Politics, Political Behavior, Political Institutions, and Political Methodology. The project as a whole is under the General Editorship of Robert E. Goodin, with each volume being edited by a distinguished international group of specialists in their respective fields. The books set out not just to report on the discipline, but to shape it. The series will be an indispensable point of reference for anyone working in political science and adjacent disciplines. The study of political institutions is among the founding pillars of political science. With the rise of the 'new institutionalism', the study of institutions has returned to its place in the sun. This volume provides a comprehensive survey of where we are in the study of political institutions, covering both the traditional concerns of political science with constitutions, federalism and bureaucracy and more recent interest in theory and the constructed nature of institutions. The Oxford Handbook of Political Institutions draws together a galaxy of distinguished contributors drawn from leading universities across the world. Authoritative reviews of the literature and assessments of future research directions will help to set the research agenda for the next decade.
Books:
- Public Relations: Strategies and Tactics (8th Edition)
- Rebuilding Brand America: What We Must Do to Restore Our Reputation And Safeguard the Future of American Business Abroad
- Restaurant Franchising
- Restaurant Franchising
- Restaurant Franchising
- Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Selling 101: What Every Successful Sales Professional Needs to Know
- Selling Today: Creating Customer Value, Ninth Edition
Books Index
Books Home
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General
| Business & Investing
| Subjects
| Books
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
The Public Relations Writer's Handbook: The Digital Age
Public Relations For Dummies (For Dummies (Business & Personal Finance))
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
