Book Description
Is advertising changing the way we think about society and ourselves? Does the sign-world of advertising inevitably fuse fantasy with commodities? These are central questions in the sociology of advertising. Most studies deal with them by presenting broad sweeping surveys of theory and ad culture. This is one of the first studies to take an in-depth look at how an advertising image works. It exposes the psychology, sociology, culture and semiotics of the Nike swoosh logo. Nike Culture argues that contemporary society is, above all, a sign economy. The more that signifiers resonate through the intended audiences, the more economically successful the corporation will be. Blending themes of empowerment, transcendence and irreverence, the advertising campaign launches by Nike promoted the company to the top of the sports shoe and apparel industry. Its swoosh logo is now globally pervasive and Nike has become synonymous with sports culture. Nike Culture describes and deconstructs the themes and structures of Nike advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing in issues revolving around race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. Engrossing and illuminating, Nike Culture provides a wealth of detail harnessed to an authoritative analysis. This book will be required reading on courses in sociology, media studies and cultural studies.
Customer Reviews:
hello.......1999-12-28
hello, i just have intereting to read this book
Book Description
Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing.
Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development.
The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.
Book Description
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Download Description
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Amazon.com
PlayStation is the hottest video-game platform going, and its $7 billion in annual sales now accounts for 23 percent of parent Sony's profits. In Revolutionaries at Sony, Reiji Asakura describes how this came about despite long odds and naysayers both within and without. Asakura gives all credit to Ken Kutaragi, a visionary executive engineer who recognized the possibilities when he first viewed Sony's revolutionary "System G" 3-D technology in 1984 and who still believes it has achieved only a fraction of its potential for launching "an entire world of computerized home entertainment." Asakura attributes much of the ongoing success to Kutaragi's reliance on more than "an engineer's point of view," noting that whenever he "came across an interesting idea, his thoughts quickly turned to how (it) could be successfully commercialized." Asakura, an economic and technology journalist based in Tokyo, is an unabashed cheerleader of the PlayStation and the people who created it, calling the product "a modern miracle" and Kutaragi "the hero of this book." But anyone curious about these incredibly popular games, which increasingly hook middle managers along with their children, should find the tale an interesting one. --Howard Rothman
Book Description
"I wanted to prove that even regular company employeesno, especially regular company employeescould build a venture of this scale with superb technology, superb concepts, and superb colleagues."Ken Kutaragi, "The Father of the Sony PlayStation".
Here, for the first time ever, is the authorized story of Ken Kutaragi, the vice president of Sony Computer Entertainment whose successful campaign to dominate the gaming industry with 1994's PlayStation has become the stuff of modern business and technological legend.
A priceless analysis of technical, marketing, and over-all business strategies and a riveting saga of ambition, determination, and extraordinary vision, Revolutionaries at Sony is a rare and enthralling true-life account that reads like a work of masterful suspense fiction.
Customer Reviews:
Valuable Model for Entrepreneurship in Japanese Companies.......2001-02-13
Revolutionaries at Sony is the authorized case history of how Sony came to enter and become a leader in the video game business in the 1990s. Many people despair about the potential for large companies to produce entrepreneurs and entrepreneurial results from within major corporations. Even more people would despair about that occurring with fast-changing technologies in the slow-moving, consensus-driven cultures of Japanese companies. The latest look at this general subject is found in the well-done book, The Innovator's Dilemma.
This book is an important case history on the subject, because it both confirms and challenges many common beliefs about intrapreneurship (being an entrepreneur inside a company, a term coined by Gifford Pinchot).
First, Japanese companies have a reputation for being not very innovative. The Sony entry into computer games is just the opposite, an important innovation based on a well-considered bet on advanced technology and how a market could be developed. In describing this case, the potential advantages of a large company because obvious in terms of creating access to and the ability to use more types of advanced technology.
Second, the case history is especially noteworthy because the Sony team took the unusual perspective (but one that I subscribe to in The 2,000 Percent Solution and The Irresistible Growth Enterprise) that ordinary people can approach perfection routinely. And the Sony team did just that.
Third, Ken Kutaragi, the key entrepreneur in the story, shows how being a contructive rebel can pay off. Shades of skunk works at Lockheed! He clearly must be familiar with the literature that suggests that you need to get the team away from everyone else, yet access top talent. He did this by the unusual approach of heading a joint venture between Sony corporate and Sony Music, a subsidiary. This allowed the venture to be both in and out of Sony, depending on what is needed. He was aggressive when Sony was wrong, and enthusistically supportive when Sony was right in its support.
Fourth, this case is an excellent example of technological vision: Many of the key decisions were based on the expected development of future technology, but that technology was not yet available as the product was developed. If the technology had not become available later, Sony would have lost a fortune. Yet it made one instead. This is a wonderful example of anticipation.
The summary of the key principles that created this success (over $7 billion in sales in its fourth year -- one of the greatest new business entries in history) near the end is worth putting on your wall.
Anyone who wants to create fast growth should study this book. It provides many key lessons into the required leadership practices for technology-based businesses in the 21st century. I suspect it will become a classic in Japan. It should become one everywhere else as people seriously consider how to make giant companies dance nimbly with technology.
Nothing Revolutionary, but a decent read nonetheless.......2001-01-03
Revolutionaries at Sony does a good job of detailing an insider's perspective of the rise of the Playstation. It gives a good account of how the platform came to be, and a thorough discussion of the hardware. Sony's business plans, particularly its marketing strategy is also detailed for the reader, and gives some insight into the marketing of the PS2.
Unfortunately, the story of Ken Katarugi, the "hero" of the book (p. xi), reads more like "The Life and Times of Montgomery Burns, as told by Waylon Smithers" rather than even a semi-objective attempt at accurate history. Indeed, after reading Revolutionaries at Sony, I was left wondering what is this book exactly? A history? A fan book? By its cover, it's supposed to be a business case-study book. As a case study book, I'd expect a wider range of perspectives. Who heard of a case study of a business that quotes the senior executives almost exclusively? Where are the attempts to build alternative explanations, or refute alternative hypothesis. If it is a business case study, then I'd also expect to see a more thorough description of the business environment Nintendo's business model, which Asakura seems to have missed almost completely, is scantly mentioned. Given that Sheff's excellent history of Nintendo is now several years old, this oversite is more than a little disturbing.
But, if you're looking for a good one sided (Officially sancioned) account of the rise of the PlayStation, and a few of the facts behind the Rise of the Playstation, then Revolutionaries at Sony will do.
You can read the full review at Joystick101.org
http://www.joystick101.org/?op=displaystory&sid=2000/12/23/19945/112
Do you develop or market products? Read this book!.......2000-11-01
Your virtually guranteed to walk away with 1 or 2 good ideas about how to develop and market products. This is like reading the play book for the New York Yankees. You won't find anything shocking, it's just a great story about how to break into a very competitve computer games market. You'll read how superior technology, relentless attention to detail and design, love for the customer, cost superiority and a vision to be the best in the world lead to great success. This is the closest thing the business world has to a royal straight flush! It's a quick read, so stop reading this and start reading this book.
The One Man Makes a Successful Product Myth.......2000-10-18
This book presents Ken Kutaragi as the genius who single-handedly created the successful Playstation. It is just not a realistic picture of how a business runs or how a product becomes a success. It needs to include more information about other people who contributed to the product and the cultural environment in which it originated.
The translation from the Japanese also creates a style of grammar that is just not quite right to the English reader.
Half-way through the book I decided that my time was more valuable than this book and I needed to move on to something more rewarding (and more entertaining).
Good history, lots of Sony PR.......2000-09-20
This book is interesting, but it really feels like Sony-worship. It is great PR for Sony, but if you're looking for an objective view of the great videogame wars you won't find it here. What you will find is some good historical information about why Sony entered the videogame industry. The book largely centers on the Japanese side of Sony; it uses many examples which have been translated to English but discusses Japanese commercials, prices, etc, leaving me a bit confused until I realized the book had been translated from Japanese. Most of the information concerning Sony v Nintendo is accurate but presented in a "Sony can do no wrong" light which I found aggravating. The author takes every opportunity to represent Sony as revolutionizing the videogame industry, and declares Kutaragi the savior. If you read this book, just keep in mind that the author is extraordinarily biased toward Sony, and take all information presented in that light. Then you'll be able to separate the wheat from the chaff.
Book Description
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Customer Reviews:
A great book by a great teacher.......2000-07-07
Prof. Milne and Prof. McDonald do a great job in displaying the ins and outs of Marketing in the Arena of professional Sports... This book explains how basic and advanced marketing principals and practices are applied and are to be applied to the succesful marketing or a professional sports franchise. If you are a business studet or recent graduate and want a fun and rewarding career read this book and get all the info you need.
Customer Reviews:
Highly Rated by Business Students.......2002-08-23
Fundamentals of Leisure Business Success has recently been added as required reading at the Kozminski Academy of Entrepreneurship and Management in Warsaw, Poland (rated as the number one business school in Poland - for 6 years running - by Newsweek magazine). The students absolutely love its easy to read style as well as the international aspect of its content (the case study deals with a company that employs workers from over 72 countries).
All in all, FLBS has proven to be a reader-approved business book that dispenses with the grind of academic jargon and presents the study of business from a hands-on practitioner's viewpoint.
A Great Find.......2000-10-18
At last, a truthful, real-life management book that focuses on the lucrative recreation and leisure profession. This is a well written and fascinating read that marries practitioner oriented reality with academic theory. The results are most interesting. The text focuses on a leisure business turn-around that succeeded under the most difficult of circumstances. While becoming completely immersed in the story, the reader suddenly finds that the basics of modern business management have been grasped. Well done.
A good read for managers and students doing projects........1999-06-13
This book is a fascinating read, relating the story of a manager thrust into a run-down recreation club and transforming it into an effective organisation in two years. The location is Saudi Arabia, with significant religious constraints on western management and the substantially western hospital staff for whom the club is run. The author studied for his MBA after this experience and is therefore able to draw out the relationships between the management problems faced and the principles expounded in the management literature. It is therefore an interesting case-study and recommended reading for students struggling to link theory with practice.
Book Description
This digital document is an article from Research Quarterly for Exercise and Sport, published by American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) on March 1, 2003. The length of the article is 407 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: A case study analysis of the Brand Equity conceptual model in intercollegiate athletics. (Sport Management/Administration).
Author: John J. Miller
Publication:
Research Quarterly for Exercise and Sport (Refereed)
Date: March 1, 2003
Publisher: American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD)
Volume: 74
Issue: 1
Page: A-88(2)
Distributed by Thomson Gale
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Cases in Sports Marketing
Todd Donavan
Manufacturer: Kendall/Hunt Publishing Company
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ASIN: 0757528880 |
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Sequel Outdoor's Sequel: MOVING FROM RETAIL TO E-TAIL.: An article from: ColoradoBiz
Eric Peterson
Manufacturer: Wiesner Publications, Inc.
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ASIN: B0008GWOT6
Release Date: 2005-07-28 |
Book Description
This digital document is an article from ColoradoBiz, published by Wiesner Publications, Inc. on February 1, 2000. The length of the article is 1497 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Sequel Outdoor's Sequel: MOVING FROM RETAIL TO E-TAIL.
Author: Eric Peterson
Publication:
ColoradoBiz (Magazine/Journal)
Date: February 1, 2000
Publisher: Wiesner Publications, Inc.
Volume: 27
Issue: 2
Page: 74
Distributed by Thomson Gale
Average customer rating:
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Service-learning in sports: this exemplary service-learning project combined sport marketing, teaching, and vital humanitarian aid. : An article from: ... of Physical Education, Recreation & Dance
Vincent Mumford , and
Jennifer Kane
Manufacturer: Thomson Gale
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Release Date: 2006-06-05 |
Book Description
This digital document is an article from JOPERD--The Journal of Physical Education, Recreation & Dance, published by Thomson Gale on March 1, 2006. The length of the article is 4115 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Service-learning in sports: this exemplary service-learning project combined sport marketing, teaching, and vital humanitarian aid.
Author: Vincent Mumford
Publication:
JOPERD--The Journal of Physical Education, Recreation & Dance (Magazine/Journal)
Date: March 1, 2006
Publisher: Thomson Gale
Volume: 77
Issue: 3
Page: 38(7)
Distributed by Thomson Gale
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