Book Description
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!
Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world.
Mobile Media and Applications - From Concept to Cash:
- Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
- Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
- Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
- For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
- Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.
Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
Customer Reviews:
Essential resource for creating successful mobile services.......2006-03-07
`Mobile Media and Applications, From Concept to Cash' has been written in a highly accessible and simple to read manner (most obvious to me because I am ony new to the telecoms / mobile industry). It offers a broad perspective of case studies and concrete experiences making it a comprehensive and essential reference for anyone interested in creating successful mobile services.
The Voice of Experience.......2006-02-26
This book is written by a bunch of engineering and marketing support folk who work for Ericsson around the world. Their orientation is towards killer apps that would find a large market on a worldwide basis.
They start by reviewing the big apps, customized ring tones for instance that can be sold for a few cents but which when multipled by any fraction at all of the number of phones sold equals a huge market. The number of phones sold in 2005 was somewhere around 680 million. A dollar, or a Euro for a customized sound and you have lots and lots of money.
But after ring tones, music, and TV, what comes next?
The authors discuss some things that have been tried, some of the problems and the opportunities. But when all is said and done, remember it's just a phone. It's got a very small screen, coarse resolution, not too many buttons, limited processing power, memory and storage.
These people clearly understand their marketplace. Their advice seems sound and well thought out. Perhaps more than thought out, it's the voice of experience.
A must for everyone in the Mobile Media space.......2006-01-28
Christoffer Andersson (& company) has done it again! This is a very up-to-date book on the incredible dynamic confluence of media and mobile. As a non-engineer, I found that the clear writing style and use of interesting examples and case studies make this sophisticated book very accessible. This is for everyone in the ecosystem; media players, telecom operators, application developers, device manufacturers and investors.
Experience into paper.......2006-01-27
Fantastic book full where the very experienced authors share some of experiences they had in their careers. Media, Technology, and Market perspectives are well covered, providing a wide and end-to-end perspective.
A must read for everyone in the sector. Even the most experienced people will learn new things.
Book Description
** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & Company In their latest book, the authors make fresh challenges on the paradigms in Mobile data. You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK Simply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford Why should you buy this book? - Gain an understanding of both Web 2.0 and Mobile Web 2.0 - Learn how Web 2.0 extends to the 'wider Internet' - Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0 - Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0 - Mobile content and the changing balance of power (The power of user-generated content) - I am not a number, I am a tag (The impact on the telecoms industry's management of numbers) - Multilingual mobile access (Everyone, Everywhere with a phone running .. ) - Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence) - The disruptive power of Ajax and mobile widgets - Location based services and Mobile Web 2.0 (LBS has never quite taken off. Will Mobile Web 2.0 help?) - Mobile search: Much more than Google on your mobile phone
Customer Reviews:
Book editors' study material - with a few insites to the mobile world.......2007-10-10
Reading this book, I was regularly (I don't mean sometimes) stopped my in my tracks because of the typing errors, style errors and layout issues. This book is marvel when it comes to a being a book editors' study material. You can annotate and correct about every page in this book. Obviously this is not published by an experienced publisher, trying to mainain a reputation for publishing serious and worthwile information.
That said, I must say that I learned from this book. Being ignorant about the way the Mobile world is organized, it gives you insight in what to do and what not to do when you consider building applications and services for the Mobile market. It doesn't really give you any design guidelines, but it does sketch the environment and comes with sound advice.
So, if you are really eager for this type of information, you can learn from this book. That is, if you are not put off by the writing and layout. What you cannot learn is how a publication like this is written, edited and layed out, unless you are studying to be a book editor, in which case it makes perfect study material...
Interesting topic but very shallow contents.......2007-10-04
This book first details the concept of Web 2.0, then how the mobile technology can be the part of Web 2.0 (Mobile Web 2.0), followed by the description of many components such as location technology and IMS (IP Multimedia Subsystem). The authors also discusses the business aspects of Mobile Web 2.0.
This book contains a few interesting observations. Especially the cultural and business difference between the Internet world and the telecommunication industry (labeled as 'Open Gardens' and 'Walled Gardens' respectively) is worth noting. However, I can hardly recommend this book mainly due to its very shallow explanation of related topics. Almost all the references in the book are from web pages, and it contains very very few literal references. I don't think siting web pages itself is a bad idea, but it is embarrassing to see the authors siting and even quoting from Wikipedia without giving a timestamp. This implies that the authors have never done thorough research on the technical topics.
Another problem I see in this book is that the authors' discussions were not really based on the real observation but rather remained very conceptual. I like the idea of using mobile devices to publish information as the authors propose, but this would require detailed survey of device capabilities, user interface issues, and so on. Unfortunately, you cannot find practical information to tackle with such problems.
Great future Mobile Web 2.0 to all of us.......2007-01-21
It is a great book to read. My first experience with Amazon and I make a good book selection to read. An open-minded book with lot of issues to think and rethink about wireless.
Book Description
The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.
Book Description
In the age of mobile phones, text messaging, TiVo, video games, and the convergence of high-speed phone, Internet and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry.
BRANDING UNBOUND is the first book to explore how today's most innovative marketers are capitalizing on the most measurable, personal and direct link to consumers ever created: wireless.
Written for marketers in every field, BRANDING UNBOUND gives readers an inside look at how:
• Procter & Gamble, McDonald's, MasterCard and Coca-Cola use the fusion of online, offline and mobile advertising to boost the effectiveness of television, print and radio campaigns as never before
• MTV, FOX, HBO, Comedy Central and Discovery rely on the mobile platform to build unbreakable relationships in ways that put the traditional Internet to shame
• ESPN, NBC Universal, eBay, and Major League Baseball make the most of new forms of "m-commerce"—the ability to buy and sell content, services and products anywhere, anytime
• Suzuki, Pepsi, DaimlerChrysler, and Nike extend their branding power to new mobile content, applications and games aimed at the 18- to 35-year old hipsters these advertisers covet most
• Prada, Wal-Mart, Stop & Shop and Extra use mobile innovation to enhance the actual in-store shopping experience to astonishing effect
BRANDING UNBOUND also explores the top 10 secrets of successful mobile advertising, and the impact of social networking technologies on mBranding strategy
And it includes exclusive, Q&A-style interviews with some of the legends of modern marketing-including Seth Godin, Tom Peters, Don Peppers and others-on mobility's effect on the brand experience
Make no mistake: In the mobile marketing era, your brand can enjoy whole new levels of customer recognition, while consumers benefit from on-the-spot convenience, and messages and content individually tailored to their needs.
BRANDING UNBOUND is a must-read for anyone interested in how companies of any size can harness the limitless power of this amazing convergence of technology and progressive business strategy to create unprecedented differentiation, convenience and loyalty.
Praise For BRANDING UNBOUND
"BRANDING UNBOUND is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality."
Ingrid Bernstein
SVP, Director of Creative & Strategy
iDeutsch, NY
"The road map to the right now. Provocative. Up to date, to the last nanosecond."
Steve Simpson
Partner, Creative Director
Goodby, Silverstein & Partners, SF
Customer Reviews:
not a book for veterans.......2006-05-26
This book combined an exciting title with quite disappointing content to me. This is definitely not a book for those looking for solid analysis of the future of markeing and advertising, but just a laundry list of all exciting eye-catching gimmicks using wireless technologies. It looks like a cursory pachworks of materials from newspaper columns rather than a condensed book.
One of the Best Marketing Books of the Year.......2005-11-06
What does the usage of PDAs, cell phones, and the wireless Internet have in common? Not only are they becoming the preferred method of communication among young people but advertisers are desperately trying to find a way to reach them with their products and services without annoying them like spammers. In Rick Mathieson's new book "Branding Unbound," the author explains the technology revolution and what it means to marketers looking to capitalize on reaching this audience.
In "Branding Unbound," the author gives readers a glimpse into the future (and the present) state of wireless technology. The technology ranges from sound waves that will beam down to potential customer's ears, to grocery stores that use electronic shopping carts to enhance the shopping experience, to third-party services that will store your personal information to make your online shopping experience more convenient.
Mathieson explains that the entertainment industry is already taking advantage of the trend. Entertainers like Madonna and Justin Timberlake have already hired advertising agencies that specialize in wireless marketing and taken advantage of its audience. Now the more traditional advertisers like Cadillac and Absolut Vodka are finding ways to make their brands stand out to the young, buying audience.
"Branding Unbound" is a must read for advertisers looking to steal a glimpse into what could be the future of advertising. Though the author admits that m-marketing does have its share of problems like privacy issues, technology glitches, and a relatively small audience thus far, it would still make a lot of sense for marketers to run out, get this book, and get ready for the coming revolution. Rick Mathieson is a gifted and talented writer, and "Branding Unbound" at its outstanding best does for wireless what the Cluetrain Manifesto did for the Internet. Geeks and marketing execs alike will love this book, which is by far one of the best marketing books of the year.
Highly Recommended
Book Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.
Customer Reviews:
Great Overview.......2007-07-12
This is a great book for someone who wants to learn how to market this emerging technology. It focuses more on the European culture business model as opposed to the nacent American market, but it is still very useful to me.
Average customer rating:
- Thorough, insightful, and clear
- Excellent analysis
- A complete reference book for m-Commerce
- Good overview of M-Commerce technologies and service
- Structured, principle-based, & balanced between tech. & biz
|
M Commerce: Technologies, Services, and Business Models
Norman Sadeh
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Retailing
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Multilevel
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
Wireless Networks
| Networking
| Computers & Internet
| Subjects
| Books
General
| Networks, Protocols & APIs
| Networking
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
General
| Databases
| Computers & Internet
| Subjects
| Books
General
| Computer Science
| Computers & Internet
| Subjects
| Books
General
| Electrical & Electronics
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Telecommunications
| Engineering
| Professional & Technical
| Subjects
| Books
Radio & Wireless
| Telecommunications
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Science
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business
-
Wikinomics: How Mass Collaboration Changes Everything
ASIN: 0471135852 |
Book Description
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
Customer Reviews:
Thorough, insightful, and clear.......2003-11-14
This book serves as an excellent introduction to the field of m-commerce. It thoroughly covers the field in an insightful and clear manner. It has served me well as the foundation and starting point for web based retrievals of standard documents and white papers.
Excellent analysis.......2003-03-13
The book is a definitive source for someone who has little knowledge about the field of mobile commerce. The beauty of the text lies in the way the topics transition from a novice level to an advanced user level. The author has covered both the technological and the business aspects of mobile applications. One part that definitely needs to be mentioned here is the description of public and private keys for secure communication that was incredible. Nowhere had i read such a lucid description of the public-private key concept. The book is an easy read but extremely insightful. A must buy for those of you who want to keep up with the latest in technology.
A complete reference book for m-Commerce.......2002-11-17
I picked up M-Commerce as I was curious where the mobile computing market was going. From where I was standing, I see a lot of hype and was not particularly impressed with the early WAP based services. Although relatively brief, Dr. Sadeh have managed to provide a good overall description of the mobile computing market, past, present and future as well as presented simply and clearly the technologies involved, the problems that need to be overcome and the successful business models that have been employed. As a guide to mobile commerce and it's potential for profitable business growth, I would recommend it highly to executives and other interested parties who are either thinking of jumping on the bandwagon or figuring out how increase competitiveness by leveraging on it.
Good overview of M-Commerce technologies and service.......2002-10-22
Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.
Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT&T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.
Here is the listing of topics Sadeh addresses:
1. The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc
2. The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators
3. The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture
4. The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols
5. Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption
6. M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications
7. Next-Gen M-Commerce: Personalized services, location-sensitive services, global positioning services
Overall, this book is extremely easy to read and more importantly, a good learning tool. This book was used as the text for an m-commerce course I took during the fall of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Sadeh's "M-Commerce: Technologies, Services and Business Models."
Highly Recommended
Structured, principle-based, & balanced between tech. & biz.......2002-09-15
I have been following recent mobile commerce developments from both business model and technical perspectives and found that this Carnegie Mellon professor's book provides an excellent introduction to m-commerce, including recent developments in Korea and Japan.
The main goodness of this book is that it is structured (not messy) and principle-based (not superficial).
In addition, the way of explanation of this book is reliable and balanced, so I expect the life of this book is longer than some other messy books on 'mobile' stuffs.
I believe this book is also perfect as a textbook on m-commerce or supplement on e-commerce.
Customer Reviews:
Mobile or desiring to be? - Excellent primer for execs..........2002-11-27
Mr. Brans does a superb job of presenting much of what is going on in the wireless world today.
To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects.
As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in the model. Where would companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs but have some of the capabilities of (Wireless Application Gateway providers) WAGs or (System Integrators) SIs in enabling mobilization and reselling it -just renting space from NOs- fit in the author's model? There seemed to be a few missing gaps, but covered the US market fairly thoroughly.
Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have wireless skills is unclear, especially as many of these enterprise app vendors are also WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market?
A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments as the author suggests.
The book was exceptional in most other respects, containing detailed facts on the wireless markets, their evolution, and even an excellent resource base to acquire further knowledge. Even with the biased focus on a few select companies, the book covers the market's underlying agenda.
The author presented information with a terse crispness but added a social element in terms of context and example to make it readable. A great primer if you are an executive, a CIO, or someone making a decision to commit resources in mobile technology. Comparable to Wireless Crash Course by Bedell in quality, with more of a business perspective.
Mobilize - a misnomer, but certainly advantageous.......2002-11-26
Though the author uses mobilizing an enterprise in his title, he really means applying wireless technology to an already mobile enterprise. Many of the issues presented applies to standardizing mobile accessibility across the enterprise. The book starts off with an excellent analogy for untested technology - Magic, unknown, uncertain, untested, and unproven. This leverages his book for a thematic value throughout to make for an interesting development of current day technology.
To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects.
The author lays out the framework for an elegant model categorizing technology providers and the corporate structure. As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in his model.
Companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs, but have some of the skills and capabilities of WAGs or SIs since their main competency is in enabling the mobilization and reselling it and just renting space from NOs would fit.
Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have these skills is unclear, especially as many of these enterprise app vendors are WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market?
A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments rather than network operations (although there is always the possibility of both being commoditized)
The author suggests that there may be a convergence of enterprise app vendors and WAG vendors, the former gobbling up the latter. I think this is already in progress and will no doubt become a reality unless the smaller WAG vendors either become enterprise app vendors or can find specific niches where enterprise app vendors are unwilling to enter.
The book as a whole provided a business perspective to what seems to be a technical issue. It was clear in many respects, and filled with useful information to better understand what it means to manage a mobile system. Although there was some bias in selecting companies for case discussion, these are considered the norm in any competitive industry. The terse, crispness of the book with a solid, social element provides for good reading and highly informative review of the wireless industry today and tommorrow.
Extremely well written and concise book.......2002-11-25
Pat Brans has done a masterful job of taking a complex subject such as mobility and wireless and boiling it down to its most important components. Besides his ability to explain wireless technology in simplistic terms, Brans delivers a compelling guide for business executives grappling with difficult decisions regarding why/when/how should I deploy mobility and what can our company expect to gain from a revenue generation/cost savings/customer satisfaction perpspective? Finally, the best part of this book is the abundant use of practical, real-world examples (such as the business process diagrams in Chapter 10 involving pharmaceutical sales reps) to help the reader clearly understand the benefits of mobility and wireless technology as applied to a business challenge.
A big step in the right direction.......2002-10-18
This book is by far more than just a comprehensive collection of facts and figures. The author, having a no fear approach to technology, never looses sight of the business aspects. His understanding of mobility manifests itself not only in the awareness of tools, but rather in his holistic approach to make mobile technology work for you and your enterprise without having to reengineer your business processes.
Hence, anyone who feels the urge to implement mobile solutions in their business should first consult this book... or just spend a few thousand on consultancy. Your choice.
Highly Recommended.......2002-10-10
If you want to increase the effectiveness of your workforce, this is a must read book. The concepts are clearly laid out and it is written in an easy to understand language, explaining all the mobility buzzwords in laymans terms.
After reading this book I feel confident about talking to the vendors and consultants with all the latest solutions. A worthwhile investment for any manager with responsibility for field based sales people or service engineers.
Book Description
Mobile communications and the wireless web are not just conveniences or curiosities -- they are the harbingers of a fast-approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy.
Wireless Horizon is the first book to chronicle the strategy and competition for leadership in the evolving wireless economy. Featuring an in-depth look at the key drivers of the mobile internet, the author presents the histories, strategies, and technologies of industry giants like Ericsson, Nokia, Motorola, AT&T Wireless, Verizon, NTT DoCoMo, China Telecom, and others.
With a look into the future of wireless applications, mobile content, and m- commerce, this book offers not only a clear assessment of the communications industry but also excellent lessons in strategic thinking, financial approach, public policy, and business planning.
Average customer rating:
- Comprehensive overview of the wireless web:
- How to save cost with Wireless Tech, NOT!
- Great Introduction to Wireless
- Important guidance for anyone considering wireless data
|
Wireless, Inc.
Craig Settles
Manufacturer: American Management Association
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Theory
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Multilevel
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Wireless Networks
| Networking
| Computers & Internet
| Subjects
| Books
General
| Networks, Protocols & APIs
| Networking
| Computers & Internet
| Subjects
| Books
General
| Telecommunications
| Engineering
| Professional & Technical
| Subjects
| Books
ASIN: 0814407250 |
Book Description
Companies of every size and type can do business more efficiently by integrating mobile communication technology into their existing strategies. Wireless, Inc. presents the methodology the author has used to help countless companies develop their wireless strategies and tactics.
The book combines the author's expertise with examples from almost 50 vendors and organizations who have assimilated wireless solutions into both daily operations and long-term objectives. Each chapter expands upon specific strategic and tactical components of the author's system, forming a complete picture of how organizations can:
* improve their communication with customers, prospects, resellers, and others with whom they do business * calculate the ROI for their wireless applications * integrate wireless tactics with business tactics such as branding campaigns, PR, research, and asset management.
Complete with a step-by-step guide to creating a business plan for mobile strategy, this book is an invaluable tool for using time, people, and financial resources to execute well-planned and profitable wireless initiatives.
Customer Reviews:
Comprehensive overview of the wireless web:.......2004-02-19
Craig does a great job in taking a complex web of ideas and making it understadnable for the layperson. If you are in need of undertanding how wireless will effect you and your company. If you are looking for methodologies for responding to this opportuinity, you should read this book.
How to save cost with Wireless Tech, NOT!.......2003-07-21
Its quite obvious that the book was written during the dot com boom years, where money was abundant, and the outlook, ridiculously optimistic. Settle throws numbers like a child throws tantrums, the book is strewn wif figures which are both purile and outlandish... with high hopes of being able to recoup your investment within the month.
The book starts off explaining abt the available wireless technology out there. Then proceeds to expound on how wireless technology can save cost, across every single facet of your (thats the extra star for the review, else I'll give it a 1) business. But guess what, after all the talk on cost savings, surprise, surprise, there's a chapter on what - COST SAVINGS.
If you are a wireless technopreneur who is brain dead in finding ways to sell wireless technology and use them, maybe you can give this book a try. However, your target market will probably be big 5 companies with idle cash lying around to optimize their business and save more cost by going wireless, provided, naturally that they put up that initial investment for de 'change' (which oh yeah, can be earned back almost overnight).
Or if you're a brain dead CTO to a huge conglemerate that needs ideas on how to use wireless technology (to impress your CEO) then by all means go ahead, buy this book. IMHO, going wireless or not doesnt matter, its not the issue here. The issue is that this book is just an old rehash on how 'Technology A' can save/gain u a gazillion dollars if you do implement it. But I have to give credit to the author, he does warn the audience with questions on whether his 'proposed' solutions are prudent or not. Im all for going wireless, its just that u cant help but to feel patronized by Settles, not only by the obviousness of his writing, but the outlandish case scenarios that he brings forth.
Craig Settles is a purveyor (the word purveyor appears so many times it should have been edited out) of technology, so be warned, and he probably already made his money by endorsing AvantGo, BlueBerry and Richocet networks throughout the WHOLE book that it gets tiresome, oh sure, there are some quotes on other businesses out there, probably as an after thought.
To misquote Settles, at 20.97, if 1000 executives were to buy this book, it would cost 20,970 dollars. However, if you put that money in a bank at 2% interest for the next 5 years, oh my you would have made, 24,00xx... erm.. and gained... erm... nevermind, it doesnt matter. Just like the book.
Great Introduction to Wireless.......2002-12-02
Wireless, Inc. is a clear and rational introduction to the wireless world, and one that should find an audience among technologists and generalists alike. It focuses on companies who have wrestled with these constantly evolving technologies and achieved real results. If you're looking for hype about the next "revolution," look elsewhere. If you're looking for useful advice and practical insight into the power and potential of wireless technology, look no further. I found the section on strategic options especially useful, primarily because the author pays closer attention to the fundamentals of business than he does to tracking the latest gizmo fads. This book is easily the best I've found yet on using wireless and mobile technologies to impact the entire enterprise.
Important guidance for anyone considering wireless data.......2002-11-22
This is a terrific book for anyone who is considering an effort to "mobilize" their workforce. Lots of great how-to advice on on wireless data can deliver real, quantifiable ROI for any corporation. My company followed the guidelines in this book, and we've increased productivity by enabling any time, any where access to corporate data. We also saved significant dollars on the implementation of our system by following the book's advice on common mistakes to avoid. Highly recommended for both CIOs and CFOs.
Books:
- Nike Culture: The Sign of the Swoosh (Cultural Icons series)
- Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
- Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
- Planned Giving: Management, Marketing, and the Law (Wiley Nonprofit Law, Finance, and Management Series)
- Positioning: The Battle for Your Mind
- Principles of Marketing (Principles of Marketing)
- Principles of Marketing (Principles of Marketing)
- Principles of Marketing (Principles of Marketing)
- Professional Practice for Interior Designers, 3rd Edition
- Professional Practice for Interior Designers, 3rd Edition
Books Index
Books Home
Recommended Books
- Work Less, Make More: Stop Working So Hard and Create the Life You Really Want!
- Playful Parenting
- Folk Songs of the Southern Appalachians
- Effective Project Management: Traditional, Adaptive, Extreme, Third Edition
- Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
- Perfect Scoop: Ice Creams, Sorbets, Granitas, and Sweet Accompaniments
- Ka Lei Ha'aheo: Beginning Hawaiian
- Accounting: Blank Working Papers
- Financial Terrorism : Hijacking America Under the Threat of Bankruptcy
- Daddy, Tell Them We Don't Shoot Bambi: -A Hunter's Story-
Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
The Mobile Revolution: The Making of Mobile Services Worldwide
Foundation Flash Applications for Mobile Devices (Foundation)
Designing for Small Screens (Advanced Level)
