Marketing: An Introduction
Average customer rating: 3 out of 5 stars
  • Received a different version!
  • Awesome book
 Marketing: An Introduction
Gary Armstrong , and Philip Kotler
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0131865919

Customer Reviews:

1 out of 5 stars Received a different version!.......2007-04-02

The book was great, however, I received an instructor version of the book! Because of this, I wasn't able to take it to my school's bookstore as a buyback at the end of the quarter!

5 out of 5 stars Awesome book.......2007-03-30

Great marketing book, even if I didn't have to read it for my class I would have felt that I missed out by not at least skimming it through. Very intriguing and interesting examples of the choices that we make every day and how manufacturers choose which decisions we make to target how things are advertised. I usually hate text books, but this one is a keeper.
Marketing: An Introduction, 7th Edition
Average customer rating: 3 out of 5 stars
  • always as a reference and as a guide
  • Confusing
  • Relatively good textbook
  • You listed the wrong edition
  • Marketing Book
 Marketing: An Introduction, 7th Edition
Gary Armstrong , and Philip Kotler
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0131424106

Book Description

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

Customer Reviews:

4 out of 5 stars always as a reference and as a guide.......2007-05-15

My Profile. 43 yo (and getting beter) beginer enterpreneur

being in sales its easy to forget the big picture and jump to the marketing context frame, where sales is a thoughtout consecuence

this book is fundamental and complete for all this those issues you are faced to deal in your everyday life... I am focusing this review on those technical product and services taht do ot fit the mass marketing comcepts, still the fundamental are here

pleanty of diagrams and case studies.

1 out of 5 stars Confusing.......2006-06-19

I have been teaching second year university business students (4-year program) and for the past three semesters have been using this book (7the edition international). Hopefully, this will change soon. Although the examples are interesting and the illustrations are understandable, I found that it was very unhelpful of the text to keep writing things like "products and services" when I had just finsihed explaining that services are actually a type of product. Another similiar example was the use of "marketing and advertising".
The lax use of terminology in a text which is supposed to be an introduction to the subject was surprising. After all, this is where they are supposed to learn the basics on which to build, and use of the correct terms is vital.

4 out of 5 stars Relatively good textbook.......2005-12-18

Kotler and Armstrong always produce lucid, succinct books on Marketing and Marketing Management. As a lecturer in the Business/Management area, I use these books in the course of my work.
The content is good, with a lot of diagrams and flow charts, and the case studies are many, which isn't a bad thing, as it puts some of the principles into a realistic context.

As for being boring- well, it's a text book!!! I'm sure there will be an 'Idiot's Guide to Marketing' out soon, which may satisfy the more facile of readers.

1 out of 5 stars You listed the wrong edition.......2005-10-04

The edition you sent me was the 6th edition, not the 7th. I think you need to clarify in the future on the exact edition, even if the SKU number is the same.

4 out of 5 stars Marketing Book.......2005-09-08

This was a very good deal on a book that is in good condition. It would have been nice to know that it was the International Version, but it is the same quality as the US version, so this was not a problem.
An Introduction to Credit Risk Modeling (Chapman & Hall/CRC Financial Mathematics Series)
Average customer rating: 4.5 out of 5 stars
  • read this before going for it
  • a very good book
  • good combination of math and finance
  • Clear and comprehensive
  • A good read!
 An Introduction to Credit Risk Modeling (Chapman & Hall/CRC Financial Mathematics Series)
Christian Bluhm , Ludger Overbeck , and Christoph Wagner
Manufacturer: Chapman & Hall/CRC
ProductGroup: Book
Binding: Hardcover

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ASIN: 158488326X

Book Description

In today's increasingly competitive financial world, successful risk management, portfolio management, and financial structuring demand more than up-to-date financial know-how. They also call for quantitative expertise, including the ability to effectively apply mathematical modeling tools and techniques. An Introduction to Credit Risk Modeling supplies both the bricks and the mortar of risk management. In a gentle and concise lecture-note style, it introduces the fundamentals of credit risk management, provides a broad treatment of the related modeling theory and methods, and explores their application to credit portfolio securitization, credit risk in a trading portfolio, and credit derivatives risk. The presentation is thorough but refreshingly accessible, foregoing unnecessary technical details yet remaining mathematically precise. Whether you are a risk manager looking for a more quantitative approach to credit risk or you are planning a move from the academic arena to a career in professional credit risk management, An Introduction to Credit Risk Modeling is the book you've been looking for. It will bring you quickly up to speed with information needed to resolve the questions and quandaries encountered in practice.

Customer Reviews:

4 out of 5 stars read this before going for it.......2007-04-23

Well first off I would like to tell anyone who doesn't have a solid working knowledge of calculus (including multivariate) to avoid this book as it requires multiple integrals and infinite series and sequences. Now onto the good and the bad:

THE GOOD:

This text explains concepts very well and is FULL of examples. I mean literally 3/4 of the book, maybe more, is examples. Every chapter also has a section of problems that have partial solutions, which can come in very handy. This is pretty much all that is good about this text, but keep in mind that explaination is the most important part of any textbook.

THE BAD:

The proofs skip plenty of steps. And I mean plenty, so much that a proof in the book would take 5 lines but when my professor proved it in class it would take him nearly 15. Also while there are tonnes of examples, too many are theoretical and very hard. The book costs a hefty amount of change and is suprisingly small, Author couldl have given few more examples to make it interesting. However the worst thing about this book is how the author leaves important things in with the text often. However most these things are small, and overall the text is a good intro to probability theory.

5 out of 5 stars a very good book.......2006-10-31

The authors wanted to write the book that they themselves would have liked to read before starting a profession in risk management. I am working for a treasury consultancy firm. This book was the best of the five I bought. The text is very clear yet does not assume too much prior knowledge. It covers theory as well as industry practice. The book contains much advanced statistics and readers must have some background in order to handle this. The authors keep it simple but not too simple. Their approach is pragmatic throughout. I am really happy to have read this book when I started doing work in credit risk management.

4 out of 5 stars good combination of math and finance.......2006-02-22

As indicated on the back of the book, the authors are aiming at audience who have some knowledge in both math and finance but may be weak in one and strong in another. Either way, this is a good book to read on credit risk.

5 out of 5 stars Clear and comprehensive.......2005-10-27

This book clearly articulates basic concepts of credit risk modeling. At the same time it is mathematically rigorous. This book enables non mathematician with some (basic) knowledge in probability statistic to better understand and develop his risk management skills.

5 out of 5 stars A good read!.......2004-08-19

Easy to understand with not a tremendous amount of complicated math to dicipher. Just what the doctor ordered.
Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Average customer rating: 4 out of 5 stars
  • Dazed & Confused
  • good materials for learing e-commerce
 Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Jeffrey F. Rayport , Bernard J. Jaworski , and Inc.
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0072553472

Book Description

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Customer Reviews:

3 out of 5 stars Dazed & Confused.......2002-04-30

This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)

5 out of 5 stars good materials for learing e-commerce.......2002-01-27

I used this book in my ecommerce class and the materials provided is very informative and easy to follow.
Introduction To Agribusiness Marketing
Average customer rating: Not rated
    		Introduction To Agribusiness Marketing
    George J. Seperich , Michael W. Woolverton , and James Beierlein
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0134863828
    Urban Social Geography: An Introduction (4th Edition)
    Average customer rating: Not rated
      		Urban Social Geography: An Introduction (4th Edition)
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      Book Description

      This new edition of Urban Social Geography provides a critical yet balanced introduction to the social and spatial patterns and processes of the western city. Not only has the text been fully updated, but it has also been extensively restructured to emphasize the sociospatial dialectic and the socio-cultural dimensions of urban life. Urban Social Geography is the study of the social dimensions of life in the modern city, drawing critically upon a wide range of ideas and approaches. These include human ecology, social networks, communities and neighborhoods, residential mobility and the study of deviant behavior.
      Introduction to Online Competitive Intelligence Research (Business Research Solutions)
      Average customer rating: Not rated
        		Introduction to Online Competitive Intelligence Research (Business Research Solutions)
        Conor Vibert
        Manufacturer: South-Western Educational Pub
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        Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.
        Fostering Sustainable Behavior: An Introduction to Community- Based Social Marketing (Education for Sustainability Series)
        Average customer rating: 5 out of 5 stars
        • The Community-Based Social Marketing Primer
        		 Fostering Sustainable Behavior: An Introduction to Community- Based Social Marketing (Education for Sustainability Series)
        Doug McKenzie- Mohr , Doug McKenzie-Mohr , and William Smith
        Manufacturer: New Society Press
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        Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior.

        While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

        Customer Reviews:

        5 out of 5 stars The Community-Based Social Marketing Primer.......2005-10-10

        I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.
        Marketing an Introduction
        Average customer rating: Not rated
          		Marketing an Introduction

          Manufacturer: Pearson Prentice Hall
          ProductGroup: Book
          Binding: Paperback
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          Introduction to Online Investment Research (Business Research Solutions Series)
          Average customer rating: Not rated
            		Introduction to Online Investment Research (Business Research Solutions Series)
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            Manufacturer: South-Western Educational Pub
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            ASIN: 0538726814

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            Introduction to Online Investment Research outlines a proven methodology for efficiently researching personal investment choices using the vast array of resources available online. Focusing on the most common investment questions, this book provides you with the research tools and techniques necessary to help you make effective portfolio management decisions on a wide variety of income and equity products. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

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