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Marketing: An Introduction
Gary Armstrong , and Philip Kotler Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131865919 |
Customer Reviews:
Received a different version!.......2007-04-02
Awesome book.......2007-03-30
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Marketing: An Introduction, 7th Edition
Gary Armstrong , and Philip Kotler Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131424106 |
Book Description
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
Customer Reviews:
always as a reference and as a guide.......2007-05-15
Confusing.......2006-06-19
Relatively good textbook.......2005-12-18
You listed the wrong edition.......2005-10-04
Marketing Book.......2005-09-08
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An Introduction to Credit Risk Modeling (Chapman & Hall/CRC Financial Mathematics Series)
Christian Bluhm , Ludger Overbeck , and Christoph Wagner Manufacturer: Chapman & Hall/CRC ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 158488326X |
Book Description
In today's increasingly competitive financial world, successful risk management, portfolio management, and financial structuring demand more than up-to-date financial know-how. They also call for quantitative expertise, including the ability to effectively apply mathematical modeling tools and techniques. An Introduction to Credit Risk Modeling supplies both the bricks and the mortar of risk management. In a gentle and concise lecture-note style, it introduces the fundamentals of credit risk management, provides a broad treatment of the related modeling theory and methods, and explores their application to credit portfolio securitization, credit risk in a trading portfolio, and credit derivatives risk. The presentation is thorough but refreshingly accessible, foregoing unnecessary technical details yet remaining mathematically precise. Whether you are a risk manager looking for a more quantitative approach to credit risk or you are planning a move from the academic arena to a career in professional credit risk management, An Introduction to Credit Risk Modeling is the book you've been looking for. It will bring you quickly up to speed with information needed to resolve the questions and quandaries encountered in practice.
Customer Reviews:
read this before going for it.......2007-04-23
a very good book.......2006-10-31
good combination of math and finance.......2006-02-22
Clear and comprehensive.......2005-10-27
A good read!.......2004-08-19
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Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Jeffrey F. Rayport , Bernard J. Jaworski , and Inc. Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0072553472 |
Book Description
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.Customer Reviews:
Dazed & Confused.......2002-04-30
good materials for learing e-commerce.......2002-01-27
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Introduction To Agribusiness Marketing
George J. Seperich , Michael W. Woolverton , and James Beierlein Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: 0134863828 |
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Urban Social Geography: An Introduction (4th Edition)
Paul Knox , and Steven Pinch Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0582381193 |
Book Description
This new edition of Urban Social Geography provides a critical yet balanced introduction to the social and spatial patterns and processes of the western city. Not only has the text been fully updated, but it has also been extensively restructured to emphasize the sociospatial dialectic and the socio-cultural dimensions of urban life. Urban Social Geography is the study of the social dimensions of life in the modern city, drawing critically upon a wide range of ideas and approaches. These include human ecology, social networks, communities and neighborhoods, residential mobility and the study of deviant behavior.
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Introduction to Online Competitive Intelligence Research (Business Research Solutions)
Conor Vibert Manufacturer: South-Western Educational Pub ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0538726806 |
Book Description
Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.
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Fostering Sustainable Behavior: An Introduction to Community- Based Social Marketing (Education for Sustainability Series)
Doug McKenzie- Mohr , Doug McKenzie-Mohr , and William Smith Manufacturer: New Society Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0865714061 |
Book Description
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior.
While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Customer Reviews:
The Community-Based Social Marketing Primer.......2005-10-10
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Marketing an Introduction
Manufacturer: Pearson Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131687158 |
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Introduction to Online Investment Research (Business Research Solutions Series)
Jan Davis Manufacturer: South-Western Educational Pub ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0538726814 |
Book Description
Introduction to Online Investment Research outlines a proven methodology for efficiently researching personal investment choices using the vast array of resources available online. Focusing on the most common investment questions, this book provides you with the research tools and techniques necessary to help you make effective portfolio management decisions on a wide variety of income and equity products. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.Books:
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