Book Description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
- Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Customer Reviews:
Great resouce book.......2007-10-19
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs.......2007-07-15
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process.
Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.
Just OK.......2007-01-10
This book was OK, I mean it has some good information but you can find most of it online so it is more of a resource book instead of a book having especially valuable information.
Im glad I bought it cause I now have a resource book on the shelf and dont have to search online and I often have limited time.
If you have the time to research online then do that, otherwise by this book.
a book to begin.......2007-01-07
if you are interested on how search engines work this a book you can start
Useful Information.......2006-12-05
While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments. He even devoted an entire chapter to marketing adult sites, which I thought was a bit strange. Davis wrote at all levels conceptually, theoretically and tactically - which is good. Overall, it's a useful book with good information.
Book Description
Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
Book Description
The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful. This replaces 188506845X
Customer Reviews:
useless book.......2007-07-14
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.
You're in the wrong place.......2007-02-03
I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you.
Assuming this to be true, do yourself a favor. Go over to Amazon's listing for "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money" by Bruce C. Brown. It is a million times the book this one is, and the reviews that are already in place there will more than convince you.
Nice Pin Point ...........2007-01-10
THis is a very easy to read book, with some examples, some times i wish those were more detailed but they are good... it PIN POINT the clue points (sorry for so many points ) to have more traffic in your page and to correct most of the mistakes made in the desing stage. Bring this idea to my mind... "Web Designers are not the best web Traffic designers for a page " so read this book is a good starting poing....
The info more 2001 than 2006.......2007-01-09
Most of the text are based on how the internetcommunity looked in the beginning of 2000 or 2001. Quite a lot of the facts are actually false today and makes you more harm than good.
I would definitely not recommend this other than a reference "how companies thought of Internet in the beginning of 2001".
The book is too generic. .......2006-03-17
This book has the look, the feel and the content of being designed for taking advantage of absolute beginners in Internet Marketing.
Since beginners do not have much knowledge about the subject, they will not be able to protect themselves from a wasteful expense when purchasing this book.
Why is this book not worth the money? Because if it were a textbook on cooking, it would describe all the ingredients, but not say anything about correct proportions, the order of cooking, the temperature and the time.
One will not become an Internet Marketing Chef by reading this book.
Book Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Customer Reviews:
Strategy still solid, examples dated.......2007-03-02
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
Internet Marketing for Dummies.......2007-02-17
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can't say they are totally justified. I'd very strongly recommend:
"Internet Marketing Secrets: Make a Bundle on the Internet" this is very good book and it will get you started on making REAL money!
GMan
A little outdated..........2007-01-18
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. If you buy this book, you won't be able to follow most of the suggestions or go to most of the websites this book refers you to, give or take a couple valuable recommendations that stand the test of time. It's not worth the purchase because it will mislead you.
Instead, look to buy a guide that was published within the past year.
Lacks in valuable content.......2002-11-10
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.
I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
A hand book and guide you've been looking for.......2000-12-27
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.
Book Description
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer
Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Customer Reviews:
Perfect for beginners.......2007-02-12
I have to defend this book. It wasn't written for advanced AdSense users, so it cannot be judged as if it were. I'm an AdSense user, and this is the book I recommend to my non-technical friends and family members who don't understand how I make money from running ads on my Web site. It's perfect for them to learn how to do it too. How else are newbies going to get started if there is no book for them?
Everything Eric writes is knowledgeable, down-to-earth, helpful, and honest. Remember that he had an editor for this book too, so it was probably changed a lot from his usual style. His new book, Uncommon AdSense, probably better reflects his writing style since it didn't have a big publisher. I like his companion blog for this book too. It reflects himself as an honest, smart guy whom you can trust to teach you about AdSense.
Beginner's book.......2006-08-28
The book was a good introduction to creating a web site or blog and monetizing it through adsense...if you're unfamiliar with these things. It would be a good book for me to send to my mom to introduce her to websites/blogs and a way for her to make a few dollars that way.
However, if you're familiar with these things already, then this is probably not the book for you. There are some instructions on how to navigate the adsense site and place ads on your site, etc., but none of the stuff mentioned is rocket science for internet savvy people.
Buy it if you're unfamiliar with this kinda' stuff, but otherwise, look elsewhere for meatier stuff.
It Works!.......2006-07-08
Yes. His ideas work. And he explains his ideas well, using sufficient images to get his points across. You're not going to get rich off AdSense in just 30 days, but if you implement his ideas and suggestions, you will start to make money from your website and blog without having to do much more than provide interesting content.
Go out and buy this book, now!
If you're just starting out ..........2006-06-25
If you're just starting out and "html", "site", "adsense", "ftp", "domain" and "host" sounds like greek to you, this is the perfect book to get you started on your path to prosperity ...
If you however already own a site, and you're already a member of adsense, go check out Erics blog instead. This book will offer you nothing. I kid you not. Absolutely nothing.
I'll pass it on to my girlfriend who's curious and wants to start as well, she'll probably make good use of it.
If you're not a newbie, get Joel Comm's "The Adsense Code" instead. A lot more meaty.
Excellent........2006-06-24
This is an excellent book for the people who are new to Adsense and online marketing.
Customer Reviews:
Great book for developing a web based advertising solution........2006-08-30
Basically what this book is about is creating an advertising solution to fit your web business' needs. Not only does it give you the pro's and con's of different web-based techniques, but gives some nice examples. The book is easy reading with a lot of graphics to reinforce the text and is nicely laid out. I came up a solution for my site in less than a half hour. At the reduce price offered by Amazon, this book was well worth the buy.
Web Marketing And Online Advertising - New And Improved.......2004-09-02
Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross platform and multi-media rich marketing that we see on the web today.
He begins by examining what was wrong with the old style banner ads and why these intrusive ads resulted in banner blindness. Then he discusses how online advertising has improved and the various types of web advertising available today such as multi-media banner designs, HTML email and micro sites.
Taking a closer look at today's online advertising, he explains all of the new design features including animation, sound, DHTML, Flash, interactive games and video which are designed to grab the viewers attention and compel them to click thru to the website. Then he covers the various software and programming needed to create these multi-media ads. He examines the creation process and the design decisions necessary for a successful advertisement. As with everything on the web, there must be a balance between an advertisement that says WOW and the constraints characteristic to the web such as development costs, bandwidth and other technical limitations of the media.
The author also discusses the importance of creating online advertisements that reach the correct audience. He explains the various aspects of target marketing such as market research, affiliate programs, smart ads and branded content.
Adams has compiled a showcase of the best advertisements on the web which demonstrate the ideas presented throughout the book.
Richard Adams is an educator, speaker, researcher and advertising consultant specializing in interactive media. He lives in Weybridge, Surrey, England.
Book Description
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a âcharismatic brandââa brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Also see: THE BRAND GAP second edition, which includes a 220-term brand glossary and premium softcover binding.
FROM THE BACK COVER
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
"Finally, a book that cuts to the heart of what brand is all about -- connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel
"A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand -- without the heavy-duty reading." --David Aaker, Author of "Brand Leadership" and "Building Strong Brands"
"Neumeier stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building. Anyone who needs a deeper understanding of the creation, management, and evolution of brands should grab this book with both hands and start reading." --Patrick Fricke, Manager of Print and New Media Design, Kodak
"This is not just another book on brand. This is the only book you'll need to read in business, engineering, and design school." --Clement Mok, Design enterprenuer/President of AIGA
"THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be managed in concert, but in a language so plain, crisp, and simple that you suddenly 'see' the concept of brand--and can act boldly on it." --Peter Van Naarden, Director of Global Brand for Hewlett-Packard Co.
"THE BRAND GAP couldn't be more timely. Just when we're at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner." --David Stuart, Brand Designer and Co-Founder of The Partners, London
"This is an important work, with just the right level of accessibility. Despite our overexposure to brand theory these days, THE BRAND GAP is the first book that seems fresh and relevant." --Richard Grefe, Executive Director, The American Institute of Graphic Arts
"A well-managed brand is the lifeblood of any successful company--and Neumeier shows us exactly how to do it. Read this book before your competitors do!" --Tom Kelley, General Manager of Ideo/Author of "The Art of Innovation"
Customer Reviews:
I love this book.......2007-10-10
Of all the marketing books I have, this one makes the most sense. More than just quips and anticdotes, it is actual research and experience. I recommend it to my friends and family.
A MUST read for ANYONE with a job... SERIOUSLY!.......2006-11-06
This is one of the best books ever written. It is insightful for consumers, for businesses, for marketing professionals and... well, anyone! It makes you think, it makes you see marketing and advertising in a whole new way, and it will make you smarter - period. I think this should be mandatory reading in high schools across the world.
Do not attempt to be a web designer, an advertising professional, or an enterpreneur until you read this book.
shortest treatise on branding .......2006-09-01
in existence, that still tells most important things about branding you need to know.
It said nothing new to me, but then again I have read the authors and branding / positioning gurus Marty Neumeier mentions and quotes plus two dozen other books on branding and strategy.
So instead of doing it the hard way, like I did, you CAN actually find out most you need to know about branding from this rather small book during a three hour flight.
One thing I don't like about this book is its "look and feel", layout and fonts.
Its like the author wanted to be SO COOL and innovative SO BAD that he took it overboard. I found it annoying, not cool at all.
Good read, makes you think.......2006-08-18
Brand Gap was a quick airplane read. It's layout and common sense language made it an easy read. The book had very good points about brands versus logos and some real world mistakes that companies make. I read the book four weeks ago and I'm still thinking about it! Somewhat shotty construction, though - my book binding fell apart.
Full of information, very insightful.......2006-08-13
This is a delightful little book, easy to read, in easy to understand langauage.
More importantly, it is very insightful. One of the biggest problems in marketing is the concept that buying is a rational decision. Neumeier makes it easy to understand that the first step in the buying process is emotional connection. This concept is not new. As Neumeier quotes Ben Franklin, "Would you persuade, speak of interest, not reason."
The author makes a good case for importance of marketing (rational) and advertising (creative) working together to make 1 + 1 = 11. He also show the way of the future for busniess with bringing together teams of the best in field rather than trying to employ all under on roof. He takes a lesson from Hollywood to demonstrate this concept.
His insight into the misuse of focus groups is worth the price of the book times ten.
All in all you will find this book delightful to read and very insightful in many different facets of busiess. He does not bore you with the details and therein lies a bit of danger - that many people will miss some valuable concepts. It should be read often to keep the ideas and concepts fresh in mind.
Book Description
Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:
- Interactivity
- Affiliate marketing
- Using B2B technology to sell through resellers
- Wireless marketing
- eMetrics, or how to measure online marketing strategies
- Data mining techniques
Customer Reviews:
Less than inspiring content.......2005-01-20
If you have a solid insight into the Web, there's no need to purchase this book. Many of the examples are dated and overly simplistic for readers looking to walk away with greater insights about the Web.
Almost Obsolete.......2004-06-09
Most of the URLs and principles mentioned in the book went back to 2000, and they are no longer valid. I feel that an update is needed. It does have many great ideas, and the book is easy to read. Hope to see a new edition soon.
A complete how-to book to determine the success of a Web sit.......2004-04-05
A complete how-to book to determine the success of a Web site. It clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any e-business or other company with an Internet presence. A must-read
A very good Web marketing book.......2002-03-28
This is one of the better books I've read on Web marketing. Some of Sterne's best advice comes in Chapter 1 when he writes, "Having a site that's cool and looks sharp is fine if that's all your target market is really after. The game, though, will go to those who come up with unique services. If you have to choose between fun, interesting, or useful, useful wins. Every time. Hands down."
Sterne starts the book talking about the basic questions in marketing: What are you trying to sell? Who are you trying to sell it to? And, what do they really want? He gives some good advice on working through the process of answering these questions and relates these issues well to Web related marketing. Chapter 3 is a great chapter on usability issues. It's refreshing to see a marketing guy like Sterne give so much attention to usability. There are ample references to Jakob Nielsen's research into usability issues, mixed with Sterne's own good thinking on the subject.
In the middle chapters of the book, Sterne talks about the different ways to effectively use the unique aspects of the Web --interactivity and personalization -- to market to your customers. I particularly liked his discussion of interactivity and flow in Chapter 4. He then goes on to discuss the use of the Web to do customer management and dedicates a whole chapter to partner relationship management. These are probably my least favorite sections of the book. He does give some good examples of companies effectively using the Web for this purpose, but I don't think the chapters on CRM and PRM where very thorough or insightful.
The last few chapters are dedicated to measuring the effectiveness of your Web marketing effort, managing your site, and what the future holds. In the chapter on measuring effectiveness, Sterne talks about the cost to reach and ultimately acquire a customer through your marketing efforts. The following information on Web log analysis was kind of thin, but Sterne does do a pretty good job discussing "The Softer Side of Assessment" like measuring customer satisfaction and reputation management. The chapter on managing your site was thin at best. For site management, I'd recommend Jessica Burdman's book, "Collaborative Web Development: Strategies and Best Practices for Web Teams."
Overall, I'd give Sterne an A on this book effort. The first half of the book is very, very good. The last few chapters felt somewhat rushed. Granted, Sterne picked some chapter topics that should be book topics, but even the summarized information didn't seem well put together. Maybe Jim was getting tired, or maybe I was getting tired. I finished reading this book on a red-eye flight home.
Great Book.......2001-10-26
This is one of the better books I've read on internet marketing. I really recommend this book for anyone who is getting into this web marketing arena.
Customer Reviews:
lots o' fluff, not much stuff.......2007-06-17
At over 200 pages you'll be surprised how little is really in this book. I'm fairly new to the adsense topic yet found nothing new; It felt like a rehash of other people's writings and posts. Lots of stream of conscious writing and general lack of organization. There were quite a few typos, several repeated sections, and the book seemed printed in a "one-off" style (print as purchased). Although it did cover the standard fare, unless this is the only access you have to adsense information, save your time and save your money. I might give it 2 stars but there needs to be some truthful balance to the previous 5-star ratings.
Incredible AdSense Insight!!.......2006-09-07
What would you like to know about AdSense? You name it, "AdSense Unleashed" has it! The depth of AdSense knowledge this book offers is unmatched on the market. No matter what your level of experience is with AdSense, this book is sure to meet your expectations. Looking to generate more cash, maximize more clicks, or learn more tips & tricks? Time is money, and with "AdSense Unleashed" you will not be wasting either!
Another great piece to the puzzle in the Google ad sense world.......2006-07-25
Another great piece to the puzzle in the Google ad sense world. For those of you who have ever used Google adsense, you've probably been frustrated and annoyed and possibly confused about inner workings of their world. One of the few pieces of information that actually cuts through and tells you exactly what to do, this is a great book to teach you how to make money using Google adsense. While many pieces of advice give you more questions and never answer the original one this book gives you the real deal.
Book Description
The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign with an eye toward future elections. Leading political communication scholars cover grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars, will welcome this well researched and informative book.
Books:
- Great Demo!: How To Create And Execute Stunning Software Demonstrations
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- How Brands Become Icons: The Principles of Cultural Branding
- How to Sell More Stuff!: Promotional Marketing That Really Works
- I Am Regina
- Introduction to Physical Anthropology, Media Edition (with Basic Genetics for Anthropology CD-ROM and InfoTrac ) (Media Edition)
- LogoLounge 3: 2,000 International Identities by Leading Designers (LogoLounge)
- Made to Stick: Why Some Ideas Survive and Others Die
- Marketing: 2000 Edition
Books Index
Books Home
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Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
The AdSense Code: What Google Never Told You About Making Money with AdSense
Search Engine Optimization: An Hour a Day
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
Winning Results with Google AdWords
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
