Product Description
The classic guide to independent music promotion -- now revised and updated! With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the "Guerrilla Music Marketing Handbook" gives you the tools you need to get the most out of your music career. Within these pages you'll find: - Dozens of simple, high-impact ways to promote yourself, your band or your new release - Tips on how to double your music sales (in 90 days or less) - 25 ways to finance your next recording project, music video or major equipment purchase - The 29 most important elements in creating sizzling music publicity materials. Don't create great music in the dark. Get the "Guerrilla Music Marketing Handbook" today. It's already helped thousands of artists get more exposure and generate more gigs and CD sales. Now it's your turn to soak up these ideas and put them to work for you.
Download Description
Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers.
Customer Reviews:
Hit's the mark with key messages.......2006-10-10
Having been a long time marketer for over 30 years and a self-described "student" of the business, it's easy to feel as though I've seen it all. Ms. McMurtry's book changed that for me. For once, it's apparent that someone in the marketing field "gets it". The strong emphasis on emotional marketing, a key component to why people buy; the emphasis on lifetime value of the customer; the real life examples of the wide range of topics she covers, should be required reading for anyone in a marketing function. It tells us point blank that if you are not in business to create emotional ties and experiential relationships in the marketing you do, you're not likely to grow your business--and that's why we are in business, isn't it? Thank you Ms. McMurtry for covering so much valuable ground in an easily readable volume.
Great for all types of small business!.......2003-06-14
Running a private music studio can be challenging, especially when it comes to the business end of things. Even though I have no employees, I found Ms. McMurtry's book immensely helpful. I especially appreciated the tips on identifying and connecting with my best customer. Learning how to write a marketing plan to support what I wanted from my business enabled me to keep my focus. The book helped me attract the type of students that best fit my needs while running my studio as an efficient, profit generating entity. I highly recommend it to sole practitioners, like myself.
Practical Advice with Immediate Value.......2003-05-16
While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've managed on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.
Practical Advice with Immediate Value.......2003-05-16
While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've never on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.
GREAT MARKETING PERSPECTIVE.......2003-05-08
This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced marketing concepts. Good examples and case studies. McMurtry's passion for lifetime marketing is contagious and should excite and inspire business owners. Highly recommended.
Book Description
Increase sales substantially without breaking the bank—proven, low-cost techniques for successfully marketing your business
In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the inside out—to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposal—your existing customer base. Among other valuable lessons, you'll learn how to:
- Educate your guests about why they come to your restaurant
- Implement sure-fire incentive and customer-loyalty programs
- Manage a successful word-of-mouth marketing campaign that gets your customers to do your advertising—for free
- Get your staff involved in an ongoing commitment to customer satisfaction
- Enhance the personal connection between your restaurant and your guests
Perhaps the most important lesson you'll learn in Guest-Based Marketing is, as Bill Marvin puts it: "Monetary success and personal joy will come when your sole concern—your driving passion—is how you can excel."
Customer Reviews:
Solid Author.......2004-02-05
Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation.
For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.
Great Ideas!.......2001-01-15
I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!
Book Description
For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it
is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion
Customer Reviews:
Here's the Basic Rules.......2007-02-18
This book could also be called something like: 'Everything you wanted to know about PR but didn't know whom to ask.'
The real secret to PR is that you need to establish a relationship between yourself and the media you'd like to tell the public something about you. As Mr. Saffir says, this doesn't need to be an out to lunch and drinks friendship. It's an understanding that you can help each other.
I do the PR for a series of non-profits under the auspicies of the local arts council. The various organizations do plays, choral concerts, children's theater, special arts shows and the like. We want people to know about the events we put on, otherwise noone comes. The local newspaper and radio stations have an equal need. To do their job, they need to tell people what's going on in our community.
After that understanding comes the work. I write up a press release, a story if you will talking about the play or whatever. I print out the story, I put it on a floppy disk (to save them the time of retyping), I take a few pictures and put them on the paper and on the disk.
This little book demystifies how businesses of any size can use similar techniques to work with the media they'd like to give them some ink.
One last comment. Sometimes the media will make a mistake. DON'T COMPLAIN! You never want to argue with someone who buys ink in 55 gallon drums. It was your fault, not theirs.
Leonard Saffir Reveals User-Friendly 'New PR' Strategies.......2007-02-13
In his latest book, PR legend Leonard Saffir shatters the well-worn myth that big PR firms deliver superior services to small PR firms. He gives practical and effective information and absolutely levels the playing field for small business on a PR budget. He explains the importance of mastering the "New PR," and clearly explains how to put this new discipline to work in conducting a full-fledged PR campaign -- even if you're not a professional PR consultant.
And, if you'd prefer not to do-it-yourself and hire a PR agency instead, Saffir leads you safely through the minefield of choices. Leonard Saffir excels at showing small business owners who value PR how to stay ahead of their competition whether they conduct their own PR campaign, or hire a pro to do the job.
The New PR Bible for Businesses.......2007-02-11
I have over 10 years of media relations experience and have read hundreds of books and articles that have attempted to summarize (for business owners) the effectiveness of PR. For the first time I've actually found a PR book I'd send to clients, prospects and fellow PR practitioners! Leonard Saffir's "PR on a Budget" does an excellent job providing a 'behind the scenes' look at how to effectively leverage PR and more important (and challenging) - the media. One of the reasons Saffir's book hit home with me was his ability to address the new tactics necessary to break through the clutter created by many businesses jumping into the PR arena. If you're not there or just starting be sure and pick up this book...it's a necessity!
Saffir gives 'flaks' a good name.......2007-02-09
Leonard Saffir has written a thoroughly readable and highly enjoyable book about the business of PR. "PR on a Budget" deftly caters to three audiences: the aspiring PR pro, the current PR practitioner and the small business owner hoping to get noticed. Saffir, who scaled the heights of the PR world during his career, managed to bottle some of that rarefied air and share it with all three audiences. Much of what he writes has overlapping appeal. For newbies, there's sage advice (e.g., "Find a mentor") coupled with an emphasis on ethics, plus a guide to getting the word out and choosing media. Tips on linking publicity to surveys and causes can come in handy for the more sophisticated publicist. The book shines brightest when offering pearls to business owners on a tight budget; the chapter on performance-based PR will appeal to them. Saffir admits not all of his tactics would work today (just try summoning the media to a press conference without explaining what it's about). The crisis management stuff is mostly boilerplate for a PR tome, but at the same time it's fascinating to hear a real pundit's take on issues of the day. Saffir's evangelism of Google and Web 2.0 tools is essentially what the rest of the world is saying, but pretty cool to hear from someone who was around during the Watergate era. And he is steering those of us in the media and communication fields well by recommending we continue to read newspapers. (Saffir, also an accomplished journalist, predicts printed newspapers will always have an audience.) Perhaps that's why his book is so effective: Saffir may have scaled the heights, but he's one down-to-earth guy.
Great PR resource!.......2007-02-02
PR On A Budget serves not only as a great "how to" tool but also reveals to the reader the world of PR and the dynamics between PR, journalists, and clients. I took away many concrete tactics I can apply to my accounts but I also got a sense of what happens behind the scenes, the bigger picture, and the impact that PR has on our day-to-day lives. The author's writing style is very personable, and recounts many experiences on past PR campaigns, some that worked and some that didn't, and explains why. What I finally take away from the book are three key elements: strategy, common sense, and relationships. A great read! I highly recommend it!
Customer Reviews:
Radke's Promtion book is a must read for authors!.......2004-08-18
I am so glad I read your book. You explained things I needed to know and corrected things I thought I knew. Most important, your book helped me develop and refine the marketing plan that I am now implementing for my newest book.
I have been authoring materials and involved in media (producing and hosting radio & TV) for more than 20 years. After reading your outstanding resource for small publishers, I am changing the way I do things. Thank you for taking the time to compile your book and make these materials available to help others. My work will be more effective because of your work.
Highly Recommended.......2000-12-21
As an author, I recognize the importance of publicity and promotion; a high priority! Linda is the self-publisher's "Maze Maven." Have a book to promote? You must follow her lead!
Super Step By Step Guide To Promoting Your Book !!.......2000-12-14
If you've just published a book and want to know the ins and outs of promoting it, this 192 page brand new book (2000) can really give you the insight. Writing the work is most demanding, but promoting it properly will spell your success or failure. It's a very fast read with highlighted topics for ready reference. Topics range from: Nuts and Bolts of Publicity, Signings, Publicity and Marketing, Getting Free Publicity, Book Reviews, Television Promotion, Radio Talk Shows, Web Promotion, and much more. A wealth of information to help you get started. Its completely indexed. The emphasis of the work is successful promotion on a small budget. Provides you with the tips of the trade. Worth reading.
solid information, but geared to book authors.......2000-11-07
As a firm believer in truth in marketing, I had mixed feelings about this book. The information it contains is excellent and helpful for authors looking to promote a book, but at the bottom of the front cover it says: "A step-by-step guide to promoting anything from books to businesses." Sorry, that's not accurate. 75% of the book has to do with book promotion only. If you've got another kind of business, choose another book.
Heavy Loaded Book.......2000-10-24
The book stands out as a very good guide for the first time entrepreneur or the self-publisher. Linda Radke both as author and editor presents all the know-how you will need to properly advertise your book or business.
"Promote Like A Pro" consists of two parts. The first one shows how to prepare an excellent marketing plan for your book. And in the second part of the book, contributing experts share their knowledge on marketing and publicity. Publishing experts uncovers us their tips and secrets how to market books.
"Promote Like A Pro" is a must read for anyone wishing to begin a self-publishing promotion. It is very exciting and has many good pointers. Definitely recommended as a way to help successfully promote yourself, your business or your book.
The self-promotion ideas in the Linda Radke's book look quite new and fresh for reader in Russia. I think, nobody in Moscow knows the tips how to promote a book. And I'll try this secret weapon with my next book. Thanks for sharing, Linda!
Book Description
- Learn from the tactics and techniques of major corporations - Get big impact without spending big dollars - Promote your company on the Internet
Customer Reviews:
Good Place for a starting point.......2006-03-03
This book is a good starting point for someone who has no idea where to begin. I just started my online business and was looking for something that would give me a basic introduction and this book did that very well. If you are looking for a lot of detail on search engine optimization this may not be what you want though.
Good book for newbies and people looking for direction.......2005-08-11
I bought this book for my brother who is a new webmaster. I read it before giving it to him and though I didn't get any enlightenment from it (I have been promoting websites for several years), it has become a very useful guide for my brother. If you are just starting a website and need an easy and direct list of things to do to promote your website, this is a good starting book. If you however own multiple sites and are looking for new ideas, this book is not for you.
Not for everyone.......2005-02-21
As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence - and doesn't say that. The author never clearly states that by using the term "small business" throughout the book, she's actually referring specifically to e-tailers and those providing services to consumers. Most of the tips and suggestions would not be useful or practical if you're a consultant or use the web to promote other business-to-business types of products and services. For that, I'm disappointed.
Great advice for small businesses! .......2004-11-11
I just started a home based business and do all my communications via the web and email. This book was a quick read and easy to follow, and gave me a clear direction on how to market my business online, without spending a fortune! I highly recommend this book
You Get What You Pay For.......2004-07-09
What can I expect from a book with a cheap title and a cheap price? Well, it's not bad but all the info is loosely put together, and it is best served as an excellent intro book on the subject. Its 127 pages are rather good. Recommended as a quick intro and a stepping stone to more advanced learning on the subject.
Customer Reviews:
One of my favorite self-help marketing books regarding self-promotion and promoting your small business!.......2006-12-18
There are two self-promotion marketing books that I really think are great and that stand out from the rest of the crowd: 101 Ways to Promote Yourself (ISBN: 0380785080) and Self-Promotion for the Creative Person (ISBN: 0609806262). In my humble opinion, the instant book being reviewed comes in third to these books. I really liked it. It was fun to read, made me think, and I loved the story about the restaurant owner who took taxicab rides regularly to get the cab drivers to refer patrons to him.
The book is broken into six parts:
1. Personal Packaging
2. People Who Need People
3. The Power of Prestige & Expertise
4. Madcap Marketing: The Power of Pizzazz
5. Pro Bono: Civic Marketing
6. Press Waltz: How to Attract the Media.
The first part talks about being professional in all you do and to brand yourself and your business. The second part reminds us that nobody is an island unto himself or herself. We all need other people to help us thrive. That's so we can do things correctly, get the word out about our business, and to continue to move forward rather than stagnate. The third part explains the importance of becoming an expert, the go-to source, for whatever you do. The fourth part is about doing things a little different so your business will stand out. It's one thing to be an expert, and it's another to be THE expert. The fifth part reminds us that not all marketing is done solely to help ourselves. Sometimes we can help ourselves by helping others. And the last part discusses public relations and publicity.
I really don't have much to say in the form of criticism of this book. I probably would have liked the book better if the title had been different. And I would have liked the six parts listed above to have been included in the Table of Contents. Instead I had to turn through the pages in the book to find the titles. But, all in all, this is a wonderful fun read for someone who has just finished reading my two favorites listed here above. 5 stars!
Creative and Useful Ideas That Can Be Tweaked.......2006-01-01
I loved reading the many ideas entrepreneurs used to market their business. Originally, I bought this book to help market my web sites, www.MaryJoRulnick.com and www.FranticWoman.com, but I found several ideas that I could use to market my first book. As an author, it isn't always easy to find unique ways to sell your work without spending a lot of money. However, I was able to tweak some of the ideas, such as creating your own day. By following several of the suggestions in this book, I was able to grab the attention of the media and there were several articles published highlighting my book. Now that my second book "The Frantic Woman's Guide to Feeding Family and Friends" will be published, I'm reading Off The Wall Marketing Ideas again.
Okay, but not what I expected.......2003-01-23
This book is OK if you actually have a product to sell. If your business, like mine, is a service business this book offers little help in creating "Off the Wall" marketing ideas. At least 70% of the book involves high dollar radio, TV, and other expensive marketing ideas. Very little practical examples of non budget busting ideas...
Sparks more ideas that you can handle.......2002-08-16
By page 17, I had to stop reading to go email my boss all of the ideas that "Off-the-Wall Marketing Ideas" had sparked. It was such a jewel to find. I actually went to the book store to flip through "The Anatomy of Buzz." After flipping through it, I felt that a different book would serve me better. I bought "Off-the-Wall Marketing Ideas" due to the user friendly layout. I felt that it would be easy to reference time and again. After reading the book cover to cover, I realized that buying "Off-the-Wall Marketing Ideas" was the best investment I've made in a long while.
Right on the mark.......2002-01-13
Don't be fooled--the ideas in this book are hardly off the wall. They are right on and make a lot of sense. The book is accessible, interesting and applicable to a wide range of businesses. The authors clearly practice what they preach. I have been using the ideas from this book since I started my business; it continues to offer useful and timely advice.
Book Description
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.
Download Description
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.
Customer Reviews:
This guy is brilliant..........2001-10-09
Being a health care marketing executive, I am always looking for "guerrilla" ways to market our company. Jay Levinson is clearly a marketing guru, and this "best of" book is a great book. I especially like that it is short and sweet!
Book Description
In Restoring Fiscal Sanity, scholars with high-level government experience provide an overview of the country's likely medium- and long-term spending needs and the resources available to pay for them. They propose three alternative fiscal paths that are more responsible than the current path.
Customer Reviews:
A vital, well-researched and aptly presented compilation.......2004-08-08
Restoring Fiscal Sanity: How To Balance The Budget is an anthology of essays by expert economists addressing the problems of managing America's finances in the grand scale. Essays address the issues of why growing deficits are too important to ignore, the sweeping impact of America's aging population, three viable alternative plans to get the budget to balance, and much more. A vital, well-researched and aptly presented compilation.
Books:
- Fourth Generation R&D: Managing Knowledge, Technology, and Innovation
- Global Marketing (4th Edition) (Pie)
- Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
- Great Demo!: How To Create And Execute Stunning Software Demonstrations
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- How Brands Become Icons: The Principles of Cultural Branding
- How to Sell More Stuff!: Promotional Marketing That Really Works
- I Am Regina
- Introduction to Physical Anthropology, Media Edition (with Basic Genetics for Anthropology CD-ROM and InfoTrac ) (Media Edition)
Books Index
Books Home
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- Frommer's Washington, D.C. 2007
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