Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Book Description

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Customer Reviews:

Question the status quo.......2007-09-25

The book forced me to rethink the way I normally would look at business developments for my companies: either value based or feature based. The idea of a creating new space in a crowded market and making a leap in growth through the blue ocean strategy stirred up my thinking juices. Personally, I don't like how to books with "three simple steps" This book was great; a must read.

Good Book.......2007-09-24

1. This is NOT a marketing book
2. There is no such thing as a fail safe strategy
3. This is a tool and is only as good as the user
4. Applicable in different situations
5. Good companion to Competitive Strategy written in the 80's by Mike Porter which is THE industry book
6. The book is NOT a pioneer and is NOT proported to be. It is a study in those companies who seemed to have created new markets such as Cirque De Soleil. The authors did NOT set out to create a new "theory" and then retroactively "fit" companies but rather study an emerging pheonom. and try to locate patterns.

I think that pretty much covers all the gripes of the previous entries. I first came across this book in a competitive strategy class in a business organizational change degree. It is an excellent text and gives another viewpoint to the old study of competitive strategy. I have used the strategy canvas tool located in chapter two AS A TOOL to assist me in both departmental and industry situations to locate existing patterns of competition.

Worth the money.
But then, I am just a "mere" academic (albeit with many years of industry experience) so if you truly do not like the book I suggest returning it. :)

What is your greatest challenge?.......2007-09-13

The greatest struggle for most business people is to come up with a truly original and valuable idea. Close behind that is how to get employees to work together. This book makes me want to cry, because it actually, simply, lays out how to do both. Beautiful.

Academics rarely demonstrate how to do it!.......2007-09-11

I bought this book. Their identifications are valid enough. Great companies have always created uncontested market space while making their competitors irrelevant. This is not in dispute. However...

The authors Chan Kim & Renee Mauborgne are just mere academics. And what is annoying is that they haven't battle tested their Blue Ocean model from hard knocks in the trenches business wars to find out what works and what doesn't for themselves! Again, this is what I find annoying with academics. They say a lot but never prove it themselves! Remember Merton & Scholes and LTCM?

For an example...in the book, the authors have an interesting strategic canvass graph approach that supposes to prove how Blue Ocean events come about. That's fine, but how do you prove it? Moreover, the 'values' are different for each company, so there is nothing consistent to glean from this.

What I'd like to have seen is a Dash Board type matrix template that allows any company or budding entrepreneur to carry out Blue Ocean due diligence on any industry or market niches...proofing these Blue Ocean catchments from a zero learning curve application! The book does have important points but lacks the cutting edge tools to unify Blue Ocean diligence and proofs for any company!

Thus, what this book lacks is a more honed processing of enquiry from the authors. And I suspect this to be the case because like many academics they haven't proven the unifying dynamics that goes into capturing Blue Ocean strategies for themselves with businesses they have built through their own mindset!

Again, this book is a case of 'do what I say, because I don't have to prove what I say'.

There are great industry shapers out there who can shift and move whole industries and markets in their favour...but the authors of this book are not one of them.

However, there are great positives the authors have identified. The book contains a very interesting 'Strategic Grid' technique. From this simple grid technique any one can mentally survey how to change one's industry or market from a macro-vantage point. But shifting and moving your new found Blue Ocean grid at a tactical level to rule your competition making them irrelevant is another matter entirely. The chapters that explain this grid are worth the book, but don't expect any thing else.

What you really want is a knowledge base that allows you to dig out Blue Ocean criteria from a template of enquiring tools STACKED PROCESS BY PROCESS UNTIL YOU PROOF YOUR OWN BLUE OCEAN POWER. This book fails on this!

I would suggest that any one buying this book should read 'Blue Print to a Billion by David Thomson to understand how real Blue Ocean executions are carried out correctly. In addition, Chet Holmes' Ultimate Sales Machine' gets you to understand how to carry out big frame strategies at the tactical level.

Both these books will plug the holes lacking with Kim & Mauborgne's work.

Blue Ocean Strategy.......2007-09-10

I like the non text book clear presentation. You do not have to have an MBA to enjoy and learn from this book.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Average customer rating:

It's not the delivery; it's the content
Several chapters too long
Game show host voice with many mispronunciations
Excellent!
Blue Oceans Okay

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim , and Renee Mauborgne
Manufacturer: Coach Series
ProductGroup: Book
Binding: Audio CD

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ASIN: 1596590688

Customer Reviews:

It's not the delivery; it's the content.......2007-09-25

Blue Ocean Strategies are responsible for HUGE amounts of wealth having been generated by many people and many companies.

However, these CD's are delivered with NO Narrative and since the concepts in the book are shared using diagramatic tools which clarify the text; listening can some times be trying and laborious.

Getting past that will reward you with a whole new way to think of markets and marketing.

I recommend them for those interested in the subject for more than just entertainment. You'll want to read the book to get the part you miss.

Several chapters too long.......2007-09-23

Overall this is a fantastic title but condensed it is not. The authors could have written it in half as many pages without losing any useful information. In terms of content its a solid 8 our of 10.

Game show host voice with many mispronunciations.......2007-07-09

I must say that there were some interesting observations conveyed throughout the book, but the 'Game Show Host Voice' of the reader, the many mispronunciations, and the shear repetition of only vaguely interesting business examples from 100 years ago leads me to giving this book a low score.

Excellent!.......2007-06-27

I have read many management books and was looking for a good book on strategy and strategic planning. I bought Strategic Planning for Idiots and it is just that. By contrast Blue Ocean is insightful, applicable and gives a frame of work to get an organization to think about value innovation.
The audio CDs are great! The reader is really good.

Blue Oceans Okay.......2007-05-30

The CD version of the book was okay. Some good ideas sprinkled throughout the book but a fair amount of repetition of the same ideas.

Inspired Retail Space: Attract Customers, Build Branding, Increase Volume

Average customer rating:

Not what I expected.
Not relavent for most businesses

Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
Corinna Dean
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Paperback

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1001 Ideas to Create Retail Excitement, Revised Edition (2003)
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Cool Shops New York (Cool Shops)

ASIN: 1592531342

Book Description

What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing, and -- most importantly -- buying?

The Inspired Retail Space answers those critical questions and more. This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small.

Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively.

Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.

Customer Reviews:

Not what I expected........2007-05-12

This book was a dissapointment for me. I don't have an unlimited budget for store design and most of the businesses featured in this book clearly did. There are a few exceptions to this in the book, but if you're a small business looking for ideas to freshen up your store, I would not recommend this book.

Not relavent for most businesses.......2007-02-25

This book is basically just a picture book of expensive stores most of us can't afford to shop in (the ones with 2 pairs of shoes on one entire wall, and 3 items on fancy hangers on the other wall). Most of the displays are designed so specifically around the products so it's difficult to even use the pictures as inspitration for different types of merchandise.

We got much more inspiration from the book "Store Presentation & Design" by Vsiual Reference Publications.

Space Race: An Inside View of the Future of Communications Planning

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Space Race: An Inside View of the Future of Communications Planning
Jim Taylor
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0470094516

Book Description

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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The Business of Toys and Games: Top Executives on Launching New Products, Developing a Recognizable Brand, and Competing for Shelf Space (Inside the Minds) (Inside the Minds)

Manufacturer: Aspatore Books
ProductGroup: Book
Binding: Paperback

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ASIN: 1596226277
Release Date: 2006-12-31

Product Description

The Business of Toys and Games is an authoritative, insider s perspective on the ins and outs of the children s toy industry and the strategic thinking behind running a toy company. Featuring senior management from the nation s leading toy and game manufacturers, this book provides a broad, yet comprehensive overview of the current shape and future state of this fast-paced industry. As they raise critical points around the unique aspects of creating merchandise for a young audience, these authorities offer practical and adaptable strategies for succeeding on the shelves and with their customers. From conducting market research and developing new products to creating a company vision and building a winning team, these leaders articulate the finer points of an industry where work and play intersect. The different niches represented enable readers to get inside some of the great strategic minds of today, as experts explore in detail what it takes to stay ahead of trends and compete on a global scale. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers

Average customer rating:

Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers
Philippe Malaval , and Christophe Bénaroya
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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

ASIN: 1402071515

Book Description

This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation Week & Space Technology, Boeing, Bombardier, CFM International, Dassault, EADS, easyJet, Eurocopter, Eurofighter, Executive Jet, Falcon, Latécoère, Lufthansa Technik, MedJet, MyAircraft.com, Paris Air Show, Qualiflyer, Rolls Royce, Servair, Sea Launch, Sicma AeroSeat, Singapore Airlines, SkyTeam, Snecma, Spot Image, Star Alliance, Starsem, Swissair, Thai Airways, Turbomeca, Virgin Atlantic, Weber Aircraft, Zodiac. The deregulation of the airlines that began in the United States in the 1980's has gradually spread to different countries. The resulting drop in prices stimulated development in aeronautics production, thereby increasing competitiveness. Today, the concentration of companies in the sector, the appearance of new information technologies, and market globalization have speeded up the transition from "product orientation" to "customer orientation". Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers. Its originality lies in looking at marketing in the context of the aeronautics and space industries. Both main types of marketing are analyzed, business to business and consumer marketing. Upstream in the sector, relationships between parts suppliers and manufacturers are characterized by business to business and project marketing. Downstream, the airlines use business to business marketing for their professional customers and consumer service marketing for individual customers. In general, the satellite sector is limited to industrial marketing except for the final sale of subscriptions to TV channel packages or weather information. This book is richly illustrated with concrete examples and mini-case studies on aeronautics and space companies all over the world. Highly readable and lively, the book clearly sets out theoretical marketing concepts in the particular sector chosen. At the same time, it explains company strategies, in particular regarding project development, from market studies to sales launch. This book was written for students from both Engineering and Business Schools, as well as people already working in the industry or in related training courses.

Average customer rating:

Not just for Marketing Types
Highly recommended, especially for marketing professionals

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Christian Mikunda
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

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ASIN: 0749445734

Book Description

A tour of the world's most exciting and spectacular "third places" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin

Customer Reviews:

Not just for Marketing Types .......2004-12-09

This book is recommended for anyone working in a traditional "third space" such as a library or a museum, anyone who uses libraries, or anyone who likes libraries but spends more time at Barnes and Noble.

The author, Christian Mikunda, suggests that "the experience society has grown up" and that we members of this society look for a combination of "entertainment with big, true feelings, with genuine materials and high-quality design, and help with our problems in everyday life."

As I read, it struck me this could be a description of some of the more architecturally spectacular libraries that have been built in the past few years: the main branches of Seattle Public Library, Salt Lake City Library, and the Vancouver Public Library in British Columbia (the latter two designed by Moshe Safdie) to name only a few. I've heard people express puzzlement about these buildings in an age when the Web has become a replacement for many, for a visit or a call to the library. Why, they ask, would these edifices be built?

William Dietrich in an April 25, 2004 article in Pacific Northwest, the magazine of The Seattle Times newspaper, wrote: "Above all, the [Seattle Public] library is designed to be inviting and intuitive to people who want to find a book. Designers calculated that the downtown Barnes & Noble bookstore had 40 times the people traffic, per square foot, as the old library. Why? What was the public sector doing wrong that the private sector is doing right?"

Mikunda provides an answer. He begins his introduction with a description of what a visitor to the Peggy Guggenheim Collection in Venice might do: have a look at the paintings and sculpture, go to the museum store, and have a coffee in the museum restaurant, all the time enjoying the particular ambiance of the location, above the Grande Canal.He describes the experience as being one of a place where one temporarily feels at home, that is emotionally powerful and allows visitors to recharge themselves. The museum is, he declares, a Third Place, one of three "staged habitats" (the others are Home and Work). Malls, theme restaurants, concept stores are all staged habitats too.

So, I think that this trend of building and redesigning libraries to be impressive architecturally is a response to the need people have to spend their leisure time in staged habitats and be entertained at the same time they accomplish something--whether it's browsing books in a library or a bookstore. More people responsible for library and museum spaces should read this book, along with "Better Together: Restoring the American Community."

As Putnam and Feldstein say in "Better Together" "Death-of-the-library scenarios define libraries as information repositories. If they were no more than that, then their eventual displacement by more convenient repositories would make perfect sense. But the library is a gathering place too [...] People may go to the library looking mainly for information, but they find each other there."

Mikunda's book will give you a different perspective on all kinds of staged habitats.

Highly recommended, especially for marketing professionals .......2004-11-09

Expert marketer, trend scout and specialist in mood management for public spaces Christian Mikunda presents Brand Lands, Hot Spots, & Cool Spaces, an insider's guide to how marketers successfully connect an emotional bond with the customer, placing him or her in the right mood to attract sales, and embellishing public spaces in such a manner that they become locations other than home and work that customers wish to visit regularly. From concept stores and design malls to lobbies and lounges, urban entertainment centers, fairs and expos, and much more, public spaces of all kinds draw upon the fundamental principles that Mikunda clearly delineates to better set their customers at ease and entice them into returning again and again. Highly recommended, especially for marketing professionals seeking to hone the attractiveness of their given projects.

Place to Space: Migrating to Ebusiness Models

Average customer rating:

smooth transaction, exact product, nice&easy supplier
Academia Ahoy
Good summary of the state of play
If you' ve read one, you' ve read them all....
Business Models

Place to Space: Migrating to Ebusiness Models
Peter Weill , and Michael Vitale
Manufacturer: Harvard Business School Press
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Amazon.com

Place to Space, by Peter Weill and Michael Vitale, is an accessible entry point for old-economy senior managers who know e-business is in their future but are not quite sure how to best tackle this brave new world. Weill, director of the Center for Information Systems Research at the MIT Sloan School, and Vitale, dean and director of the Australian Graduate School of Management, identify and examine eight "atomic e-business models" (looking into everything from strategic objectives and IT requirements to how money is made) and propose ways these can be adapted to create individualized e-business initiatives in all types of existing firms. "This book," write Weill and Vitale, "focuses on the key challenges facing leaders of successful, established businesses migrating from their traditional marketplace business models to a combination of place and space"--a tag they've adopted for operations both offline and on. Their purpose is to "provide a structured approach to understanding and implementing e-business models" that mix new Net-based strategies including electronic auctions and virtual communities with traditional approaches like direct-to-customer connections and full-service relationships. Incorporating informative case studies, they present a solid primer on ways business can be conducted electronically and clear direction to help in choosing among the proper solutions to various situations. --Howard Rothman

Book Description

As the second wave of the e-business revolution plays out, traditional firms-not ephemeral dot-coms-will do the hard work of making e-business both viable and profitable. But while established companies no longer question why they must migrate from traditional marketplace businesses to a combination of offline and online presence, most still struggle with how to do so.

An indispensable e-business guidebook for established firms in all industries, Place to Space provides a simple but powerful strategic framework for analyzing, choosing, and implementing successful e-business enterprises. Based on several years of research and a detailed study of fifty online initiatives in a variety of traditional firms, authors Peter Weill and Michael R. Vitale describe eight atomic business models that they argue represent the core building blocks of all e-business ventures.

Using powerful real-world case studies of international companies including Lonely Planet, GE Supply Company, Cisco, Reuters, and others, the authors illustrate each atomic business model-direct-to-customer, full-service provider, whole-of-enterprise/government, intermediary, shared infrastructure, virtual community, value net integrator, and content provider-in practice, and reveal the strategic objectives, sources of revenue, core competencies, critical success factors, and necessary IT infrastructures required for implementation.

The authors also introduce a new diagnostic tool-the e-business model schematic-and show how leaders can create company-specific schematics that empower them to assess their current business models, identify the atomic e-business models that best suit their organizations, and combine those models to create powerful and customized value propositions for customers.

The first book to provide a structured, practical approach for traditional firms migrating to the Web, this hands-on book will give leaders in all industries-from CEOs and senior managers to marketing and IT executives-the insight and confidence they need to operate successfully in both place and space.

Customer Reviews:

smooth transaction, exact product, nice&easy supplier.......2007-05-14

exact product at an affordable price w a smooth transaction

Academia Ahoy.......2002-06-25

I find this book provides an insightful deconstruction of things past - the B2B/B2C business models of the new economy pre April 2001, but neither provides insight into the realities of todays strategic use of the internet as a business channel/media, nor of lessons learned from past failures.

More insights from business experience, not academic deconstruction please!

Good summary of the state of play.......2002-06-17

I was looking for an e-business book that would be useful for the MBA classes I teach - this fits the bill nicely. Readable, not technical, not overly academic, and not full of the usual e-hype! In fact, tends to a negative outlook. The "atomic business models" are familiar, but it's worthwhile to have them defined with some rigour. Useful mini-case studies and anecdotes.

If you' ve read one, you' ve read them all...........2002-02-11

It seems that all books that refer to ecommerce and respective issues are all alike. This is not a bad book. On the contrary, it makes some very interesting points. But it is no breakthrough. It's just a different way of categorizing the different forms of business currently online. The proposed models are undoubtedly interesting and pretty much cover everything. Unless you are new in this area, don't bother.

Business Models.......2002-01-09

It has conceptualised the idea of business models into an atomic form and allows these atomic models to either stand alone or be joined together. As e-business evolves, increasingly we see the molecular form.

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