Book Description
This book details the essentials of visual merchandising and the basic methodology of presentation for anyone in the fashion or retail industry.
Customer Reviews:
NOT WORTH THE MONEY.......2006-06-23
Book is very small with pictures of super high end stores. You know...2000 sq feet to showcase 10 t shirts.
Not for many people with stores. Go to Vegas and look at the stores there. At least you will get something for your money...
Average customer rating:
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Promotion in the Merchandising Environment
Kristen K. Swanson , and
Judith C. Everett
Manufacturer: Fairchild Books & Visuals
ProductGroup: Book
Binding: Hardcover
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ASIN: 1563671050 |
Customer Reviews:
Very interesting and useful.......2007-10-17
I like this book very much. It is full of information and useful for my business.
Disappointing.......2007-05-11
This book is a list of vocabulary words - no kidding, there's nothing else! So I went to their website thinking I must have misunderstood the description, after all, it does indicate there will be outlines. That made me think there would be more than a list of terms. But no - there's nothing else!
So - I can only recommend this book to someone looking for a vocabulary list.
Book Description
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Book Description
* Studies the influence of branding within the fashion industry
Customer Reviews:
Foundations for the biz.......2007-05-12
Tungate writes in a style that's easy to follow, articulate, and knowledgeable. The book is broken down into 21 chapters that cover everything from street style to haute couture to counterfeits. It's a must read for anyone who is in the fashion business and wants to know just what it takes to make a brand. The branding style that Tungate covers are the biggest designers to date as well as those up an coming. It reads very smoothly and you walk away with an immense knowledge of all these different brands. Did you know that the first Nike shoe was created by pouring rubber into a waffle maker? Exactly. Neither did I.
popular account of branding in the fashion field.......2005-11-01
Most of the content has come up in the leading fashion and culture magazines and business media. And the topic of how marketers create consumer demand and the story of individual brands such as Nike and Gucci have been covered in other books. But Tungate brings all of these subjects, all of these themes, and all of these prominent fashion brands together for a picture of the system of which they are all a part. With his broader perspective, he also gives a global perspective not limited to the vibrant, shop-til-you-drop, U.S. market and its advanced ideology of consumerism where many of the "branding" ideas and techniques originated, but including also European and Asian markets. A media, marketing, and communication journalist, Tungate writes in a popular style with many references from popular culture and the well-known fashion marketplace.
Not professional enough !.......2005-10-28
The book is lacking in two big areas:
First, the book does not have enough photo and past advertising materials to let readers to really see how the brand owner transform and execute their concepts towards building the brand identity they inteded --> (impractical, and just talk.)
Second, fashion branding is even more conceptual than the classical FMCG branding, and really take a branding professional to handle it properly. If the author is only a journalist, he should at least include some works from branding professional to make the book more useful.
To be frank, the book is just a bit better than reading fashion magazine and this is only my opinion.
William Chan
Sales and Marketing Manager
Highly Recommended!.......2005-10-21
If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, and doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores. He goes into journalistic detail about established and avant-garde designers, photographers, ad agencies and trend consultants who work side by side to sell image to the public. This is a serious book, complete with the URL's of key Web sites, and profiles of the top designers who create brands. Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style.
Amazon.com
Michael Gross exposes the day-to-day business of beautiful young women, sex and drugs. Through hundreds of in-depth interviews with models, photographers and agents, he develops a flowing narrative history of the modeling industry from its birth to the present day supermodel craze. It's a story of serendipitous careers like that of industry creator Richard Powers, an out-of-work actor who created a niche for himself by providing beautiful people for the newly-developed fields of photography and advertising.
Book Description
Model is the definitive story of the international modeling business -- and its evil twin: legalized flesh peddling. It's a tale of beautiful women empowered and subjugated, of vast sums of money, of sex and drugs, obsession, and tragic death. At its heart is the most unholy combination in commerce: beautiful, young women and rich, lascivious men.
Investigative journalist Michael Gross has interviewed modeling's pioneers, survivors, and hangers-on, telling the story of the greats: Lisa Fonssagrives; Anita Colby; Candy Jones; Dorian Leigh and her sister Suzy Parker; Jean Shrimpton and Twiggy; Veruschka and Lauren Hutton; Janice Dickinson and Patti Hansen; and the supermodel Trinity: Christy, Naomi, and Linda.
Taking us into the private studios and hidden villas where models play and are preyed upon, Gross tears down modeling's carefully constructed faÇade to reveal untold truths of the ugly trade in pretty women.
Customer Reviews:
awesome read.......2007-04-24
A look inside the real world of modeling and it's past and present stars. TONS of information about the history of modeling in here. It drags on a little bit at times but is otherwise very interesting and entertaining. I'd def recommend it to anyone in the biz or interested in becoming a part of it. :)
Impressive historical documentation; not easy to get through.......2006-12-07
I very much enjoy following fashion and modeling, and I have to give credit to author Michael Gross for touching on virtually every aspect of the modeling biz from 1915 - 1995. However, what started out as an interesting historical perspective turned quickly into essentially a blow-by-blow account of influence peddling and [sort of] slave trading over many decades. "Ugly business" is right.
For me, the major problem with "Model" is that it reads like a massive chronology of "who's screwing whom" (literally and figuratively), and practically everyone gets an entry: agents, bookers, photographers, backers, models and the playboys who pursue them. In the author's own words (p. 494): "The model business remains, as it has always been, a seething morass of beauty and money, grace and envy, sensuality and lust, yearning and backstabbing, glamour, greed, and glory beyond measure.
The progression of the business story is well thought out. The title of each main chapter relates to a time frame associated with the prevailing modeling fees. In between the main chapters are dialogues/interviews with key models of each period (Veruschka, Lauren Hutton, Janice Dickinson, and Veronica Webb, to name a few). I would have preferred more focus on the models as the primary subject matter, but the business is huge, with many players influencing everything from an agency's viability to which models get work (or don't). For me, there were too many never-heard-of-before names in the cast of characters. One look at the index proves that Mr. Gross has undertaken an exhaustive accounting of modeling business: 14-pages of tiny type, consisting of virtually every name associated with the modeling business one can think of. Yet, in a book of 500 pages, I'm wondering why Gia Carangi's life encompassed but a couple of paragraphs.
It's tough to put a number value on "Model," so consider me on the fence with a 3. For me the soap opera-ish tone of this book detracted far too much from the exhaustive historical accounting. It's a monumental work, but I just can't recommend it to everyone.
loved it long time!!!!!.......2006-12-05
God..... this book was a hot mess and I loved it!!!
I wish that I could have been a top model in the 70's.
Making a truck load of money......doing blow at studio 54 with liza, halston, truman, janice, gia, andy, bianca and all the rest....getting banged in the balcony by all the hot male models and photographers!!!!!
Or hanging out backstage at the versace show with naomi, cindy, christie, claudia and linda.....smoking, drinking, cussing and fighting!!!
Christ....I loved this book...now I may not get out of bed for less than $10,000 a day!!!!!!!!!!!!
Terrific book, should be read by all by Baird Jones.......2006-10-28
This is a wonderful read with a perfect pace. It has a variety of viewpoints from a balanced business analysis, to a thoughtful integration of modeling into the cultural fabric to a taste for gossip which sizzles. Where else could one find out that Grace Kelly was turned down for a beauty contest because she was too thin or that Lauren Hutton chose her first name after Lauren Bacall because her first choice Laurence was too long for her Playboy bunny name tag? I was also impressed by Gross' skill at giving the reader a sense of the individual life story in just a page or two in an almost complete sense without any sense of skimping, no small feat. He covers America and Europe with a true feel for both areas, he zooms in close and also moves quickly. This is a remarkable book.
Great History Lesson on the Modeling Business.......2006-02-17
This book was less gossipy than I thought it would be. The first 2/3rds are great. The book serves as a wonderful primer for anyone going into the modeling industry or just interested in its origins.
The book starts out with the first official models, which were generally socialites. You get to read about how modeling agencies first formed and who the first models and clients were. The book follows along as agencies and models fall out and new ones come along. Close to the chapters around the 1980s/1990s you learn more about the all out "model wars" and the switching of models between agencies. Mixed in with all this history are bio chapters highlighting the stories of specific models along the years.
The book is very interesting and makes me miss seeing the models on the cover of magazines! The book is slightly dated now but the history provided is still accurate and informative.
Book Description
When it comes to trends no segment of the design world is more powerful, more influential, or more closely watched than fashion. From what's hot in type to the coolest new color to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community.
Fashion Icon presents a diverse portfolio of innovative design work inspired by cutting- edge fashion trends. Written by pioneering advertising industry designer Mike Toth, this full-color gallery features examples from print advertising (magazine ads), retail space (store displays), packaging (boxes and bags), and more. Each photograph is accompanied by a description of materials used in the design, and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors, and stylists. For graphic designers and anyone involved in fashion marketing, this is an inspirational showcase of the best in fashion design.
Mike Toth is the president and executive creative director of Toth Brand Imaging, the leading proponent of lifestyle advertising. Serving clients such as Esprit, Tommy Hilfiger, Coach, and Nautica, Toth Brand Imaging is based in Concord, Massachusetts.
Average customer rating:
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SalonOvations' Marketing and Advertising for the Salon
Henry Gambino
Manufacturer: Milady
ProductGroup: Book
Binding: Paperback
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ASIN: 1562532626 |
Book Description
Comprehensive book covering theoretical aspects of advertising and marketing, in addition to how-tos for developing marketing and advertising plans and materials specifically for salons.
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