Book Description
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods.
In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.
Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day.
You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking.
Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies.
"Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies.
"Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power—and be heard!" —Robert F. Kennedy, Jr.
"This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News.
"If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier Publisher, Esquire magazine
"Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy.
Customer Reviews:
Poorly written self promotion devoid of substance........2007-09-09
If I had to write a college paper to fill 200 pages about how smart I was this book is exactly what I would probably write. The problem is the authors are so convinced their advertising campaigns are so much better than all other ad campaigns that they just had to write a book to congratulate themselves and berate almost everyone else in advertising for being unimaginative. Yet they were unable to conjure up a single marketing or advertising concept in here except when they quote Ogilvy or Reis.
I bought this book to get a different perspective on marketing. After 3 pages I knew I might have made a mistake but read through this book anyway because I could not believe someone could possibly write a whole book without a single new thought or concept, so I kept reading. Luckily it was a quick read because their complete lack of substance meant I didn't have to stop to think about anything. Not once.
The classic books on advertising and marketing remain the magnificent Positioning books from Trout & Reis.
Dont waste money on this self promotion disguised as a book.
It is a manifesto for the today's marketing communications.......2003-09-25
It is a great book. I really enjoyed it and I recommended it to some of my fellow co-workers.
Although one of the obvious reasons to be written is to self-promote their agency, B & K have done tremendous job providing so much insight into how to talk and more importantly how to entice today's consumers. There are (or were) many agency theories and practices on integrated marketing communications such as "360 degree coomunications" of O&M or the "The Whole Egg" of Y&R but the really convincing and what is more important, working one is the approach of these two guys. I really like it and the fact that I feel like reading the book again is enough to rate it with five stars.
Who are these...?.......2002-12-02
If the level of writing and thinking is any indicator of the brains behind this agency, they should close within six months.
Shallow, insubstantial fluff from case studies of quite inconsequential and mostly invisible clients.
Most case studies in this book were entirely under everyone's radar.
Who the hell are Kirschenbaum and Bond anyway?
A book by nobodies about advertising? If they'd done something of note, maybe a book would be in order. Noteably, AdWeek published this vanity piece- no one outside of a very small circle of advertising people could possibly care what's in this book.
Pretty good book for the consumer........2002-07-27
I borrowed this book from a friend in the ad business. It's pretty good in that it shows how 'they' try to influence 'our' buying decisions. Now when I shop, I think twice before I purchase something. Thanks!
I'm not sure..........2000-06-02
I'm really not sure how I felt about this book. They did a great job of detailing the process of composing effective ads. They also developed some really good examples of advertising that gets results. I guess what bothers me is how shameless the writers are. First of all, this book might as well be a brochure for their agency...since all they do is brag about how creative their ideas are. Second of all, it seems as if they are guiltless about the seductive powers of advertising. But like I said...this book swings both ways. People who are cynical about the business will hate this book. People who are shameless will treasure it. And then there's people like me who can't figure out which end is up. So I did the best thing I could think of...I gave the book away. Good luck.
Amazon.com
In an era when venture capital for a proposed Net startup is about as forthcoming as a politician caught in a sex scandal, Under the Radar by economist-turned-entrepreneur Arnold Kling offers timely advice on opening a new cyber-business without such big-time outside money. Combining experiences gleaned from his own self-funded Homefair.com (which he eventually sold for $85 million) along with examples of 25 other online enterprises also financed that way, Kling presents a practical how-to that readers with real ideas and realistic expectations could use to build viable Internet concerns, even in less-than-optimal times. Kling says there are still feasible niches for online businesses aiming between the $5 million entry level and the $1 billion minimum that satisfies venture capitalists--the "under the radar" zone of opportunity of his title--and outlines a route similar to those he and his other sources have used to fill them. One core suggestion does away with the traditional, time-consuming, and usually unproductive process of preparing and continually revising an extensive business plan; instead, he details a more effective program of 12 initial steps (developing the proper team, identifying a personal commitment threshold, recognizing operational milestones that will take you to the next level) that "netstrappers" can combine with internal and more modest funding sources to build a business that outlasts the next shakeout. --Howard Rothman
Book Description
Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. Above all, forget about fundraising. "Fundraising is not for businesses. Fundraising is for charities," warns this tough-minded, eye-opening portrait of successful Internet entrepreneurship.
Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the NASDAQ bubble burst. In this distinctive and timely book, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. You will meet Mike Covel, whose Homepharmacy.com earned profits while venture-backed competitors wasted millions of dollars; Michaela Conley, who used her knowledge of the health care promotions field to make hpcareer.net a successful niche employment site; Trevor Cornwell, whose Skyjet.com aggregated the fragmented charter jet industry into a virtual "on-demand" airline. These are some of the "millionaires next door" of the Internet industry. They did not hire public relations firms to concoct front-page stories for the business media. They did not waste time trying to woo venture capitalists, who have their eye on billion-dollar jackpots. Instead, they combined low-cost Internet technology with proven business strategies, and successfully launched grounded and profitable companies.
In Under the Radar, Kling shares with you their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise-from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will help you to confront the most common challenges that you face and guide you to building solid Internet businesses of lasting value.
Customer Reviews:
Gentlemen, start your businesses!.......2003-04-08
As a business owner, I am quite pleased with the information I was able to extract from this book.
It will not make you rich overnight, but it will explain patiently the unique challenges of starting and operating an Internet-based business.
Not all ideas are VC-worthy and this book describes the basic VC premises.
The case studies are quite in-depth and definitely will help you avoid same mistakes. The author does not shy away from early failures and fatal choices of wrong business partners.
In short, you'll enjoy the book and learn many things. I highly recommend it to any enterpreneur.
Don't buy this book.......2002-03-19
This book should be titled - "I got lucky with a web site in the '90s"
His title suggests that he has insight into how one could use true bootstrap techniques to get a company started. Yet, in one of his ten or fifeteen bullets about how to start a business successfully, he discusses the topic "when to line up funding". How under the radar is that?!
I would have been more impressed to learn that Mr Kling understood and articulated how to start a business using founding customers or how he worked the corporate banking system to gain access to lines of credit. I think Homefair was a great idea, but 99% of most net businesses today can not be started that cheaply. Same goes for the dozens of Web Design Firms he cites as success stories (Most were bought by companies like IXL, USWeb (Which became MarchFirst), Homestore and where all know where these have ended up.
I could continue about the lack of flow or organization in the book itself but I feel the description of lack of useful content is plenty for this review. I was truly disappointed with this book.
Wish I had this when I started my first net business.......2001-11-30
Twenty-five case studies of businesses that started without venture capital on the Internet, how they grew and what sorts of problems they ran into along the way.(Case no. 19 is about MSEN, the ISP I was involved in in 1991-1995, and I was interviewed for the book.) A well-researched book on lots of issues facing the small internet business, made even more relevant by the drying up of venture capital.
Mandatory startup business reading.......2001-11-23
Arnold Kling is right on.
The examples and suggestions provide business guideposts to starting and growing an innovative company on the Internet. Under the radar is that vast space of million and multi-million dollar niches that don't qualify for the VC or IPO. This is the space where we can do well for others, make money, and not get trampled by the elephants. The area that Arnold Kling describes is even riper since the dot com bubble broke.
Buy this book for the chapter about the economics of VC financing alone. It is a clear short demonstration of why VC financing is unsuitable for the majority of startups (and perhaps is a quick way ruin a good thing).
Get some experience without having to live through it all.
I'm biased, but..........2001-11-22
I am one of the featured case studies in "Under the Radar," so you could say I'm biased. That said, I *really* wish this book had been available when I started my first Internet company. It has lots of great "from the trenches" advice, from developing your strategy to recruiting the right people to courting investors to designing your web site to... you get the picture.
The only quibble I have is at the very end, when the author suggests that technology and statistics may open up the investment pool to "Under the Radar" companies by allowing investors to better manage risk (i.e. make investment decision on more than just "gut feel"). That may be so, but his examples -- a computer that can beat the world's best Othello player, automated underwriting of consumer loans -- are less than persuasive because they deal with relatively simple problem sets (winning a game based on probability, making a loan based on a few easily defined credit characteristics). The profile of a successful startup contains many, many hard-to-quantify attributes (including luck) and they are often mutually exclusive. For example, as an investor do you look for a charismatic CEO like Steve Jobs or a reclusive techno-genius like Seymour Cray? The answer is both. I suspect we're a long way away from a reasonably reliable system for predicting startup success. (Witness the stock market, where the majority of professional fund managers fail to outperform the averages even though they have a wealth of data and modeling technologies at their disposal.)
But this is just a quibble, and an irrelevant one at that. The focus of this book is how to start a successful business, not picking winners and losers. Whether you're already on your third Internet business or just thinking about making the leap for the first time, this book is a must read.
Average customer rating:
- Over Rated
- More than you know
- Ambitious but Flawed
|
Under Radar: A Novel
Michael Tolkin
Manufacturer: Grove Press
ProductGroup: Book
Binding: Paperback
 Classics
| General
| Literature & Fiction
| Subjects
| Books
Literary
| General
| Literature & Fiction
| Subjects
| Books
Psychological & Suspense
| Thrillers
| Mystery & Thrillers
| Subjects
| Books
Suspense
| Thrillers
| Mystery & Thrillers
| Subjects
| Books
Similar Items:
-
Among the Dead: A Novel
-
The Return of the Player
-
The Player
ASIN: 0802139906 |
Book Description
Michael Tolkin has garnered acclaim for his classic dark comedies The Player and Among the Dead. His most ambitious novel yet, Under Radar is a tale of guilt and redemption. While vacationing in Jamaica, Tom Levy witnesses a man goading his four-year-old daughter into an act so vulgar that Tom vows he must pay for it with his life. The next day, when they come to grips atop the Dunn's River Falls, Tom kills the man in cold blood. Condemned to prison, Tom faces a world unlike any he has ever known, among the most brutal and hardened men of Jamaica. Does an elusive story hold the key to their salvation, and Tom's own? And once Tom has told it, can he find a way to reenter the hearts of those he has left behind? Under Radar is insightful and haunting, gripplingly wrought with layers of power and meaning.
Customer Reviews:
Over Rated.......2002-08-17
This title is the kindest summation possible of my reaction to "Under Radar," a book whose editorial reviews made me look forward with anticipation to reading it. Usually I like black comedies and characters with quirks of character or psychological interest. And, as many reviewers included almost the entire plot line of this novel in their remarks on it, I assumed that the charm and fascination must lie in its development. Not so. Instead, almost half-way into my reading I found only what could easily have passed as the script for a film, and a skimpy one at that. This unattractive spareness of fictional detail dissipates slowly as the novel advances, but never completely disappears. How can it, when the story, covering decades of a man's life, is dispatched in 212 small pages with wide margins and 12-point type?
Yes, mysteries develop and profundities are hinted, but all are left hanging as the reader turns the final page. And that none too soon, for this reader. Promising script, perhaps, for the Coen brothers.
More than you know.......2002-06-26
Why read a book that tells you everything you already know? The more enigmatic on first reading, the likelier that subsequent readings will yield deeper meaning. I have my opinion of this book, but if the book has a point, it means to leave my opinion open to interpretation.
Ambitious but Flawed.......2002-06-18
Tolkin tried to interweave a novel of criminal psychology and religious allegory, an ambitious enterprise. But the writing stumbles in both areas. The main character's (Tom) development into an enlightened (if chastened) man isn't credible, yet it's the main thing the author wants us to accept. Intervening chapters were apparently designed to provide an odyssey for Tom; though they're written in a fluid manner, they don't provide adequate or meaningful support for the main idea. It looks like Tolkin read up on the Kaballah and/or other mystical texts, and then tried to stitch them into a crime novel. The first part is written with the slickness of a screenplay outline; the second part goes fuzzy with spirituality. Neither part works. I'm puzzled by the mainly positive reviews this book has received and am interested to know what actual readers think.
Average customer rating:
- My finicky 12-year-old loves these recipes!
- What a great book!
- I don't cook and I loved this book!
- I'm Gobbling Up This Cookbook
- Didn't Help
|
Sneaky Veggies: How to Get Vegetables Under the Radar & Into Your Family
Chris Fisk
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback
General
| Cooking, Food & Wine
| Subjects
| Books
General
| Vegetables & Vegetarian
| Cooking, Food & Wine
| Subjects
| Books
Vegetables
| Vegetables & Vegetarian
| Cooking, Food & Wine
| Subjects
| Books
General
| Cooking, Food & Wine
| 4-for-3 Books Store
| Stores
| Books
General
| Vegetables & Vegetarian
| Cooking, Food & Wine
| 4-for-3 Books Store
| Stores
| Books
Vegetables
| Vegetables & Vegetarian
| Cooking, Food & Wine
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
Similar Items:
-
The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids Favorite Meals
ASIN: 1402728638 |
Book Description
Everyone knows kids resist eating their veggies—but with these delicious recipes, six-year-olds will clamor for carrots and cauliflower. Teenagers will demand your tasty snacks. Fat-addicted adults will insist on your life-extending dishes. The secret? Dishes that feature popular seasonings, along with presentations that hide unpopular foods.
Start with snacks and desserts, then move to sandwiches and pizza, and soon your family will be eating an entire healthy meal!
Customer Reviews:
My finicky 12-year-old loves these recipes!.......2007-02-09
When I brought home this book, my daughter browsed through it. She is not a veggie fan, but knows she needs to eat more of them. She dog-earred some pages and we've been making the recipes. She's eaten them all and loves most of them, especially the polka dot burgers, which we made with turkey. I love reading this book! The recipe titles are hilarious and the initial pages are fun to read and filled with practical advice. I've already given 3 to my friends with finicky eaters and I've got a few copies stashed away to give as baby shower gifts. I highly recommend this book! It's a kick and a painless way to get veggies into you and your family.
What a great book!.......2006-12-30
I met Chris at the airport waiting for our respective luggage and she told me about this book. Bought a copy this morning and already I'm hooked. I don't even cook and I'm looking forward to enjoying many of these recipes. It's always difficult to get vegetables into my daily menu but with this book, it just became a lot easier. Bravo and thanks for a great book!
I don't cook and I loved this book!.......2006-09-28
The recipes are really short and don't require a lot of ingredients! The instructions are simple; even I can follow them :-) Not to mention that I appreciate the sense of humor that is peppered throughout (pun intended). I'm buying copies for my friends, who like me, appreciate simple, yummy recipes.
I'm Gobbling Up This Cookbook.......2006-09-23
Whoever thought it could be fun simply to browse through a cookbook? Well, apparently it can. This cookbook is purportedly designed to allow the adult cooks of the family to slip veggies 'under the radar' into their veggie-resistant family. But I think that if the veggie-resistant eaters take a look at this book they'll be asking "Oh, try this one out! This one looks good!" I'm pretty much a take-or-leave it person when it comes to a lot of vegetables, but as I run through this kooky cookbook I'm folding down page after page for recipes I want to try out. Tasty fun!
Didn't Help.......2006-09-17
Having recently been diagnosed Diabetic (and having to join a weight loss group, and not particularly crazy about vegetables), I thought this would be a great start to changing some of my eating habits. Only problem is, both my Diabetic Dietian and Weight Loss Group require me to "count" carbs; calories; fat; protein and fiber of each meal. In this day and age where Nutritional Values have become so important, I was really surprised that there are none for any recipes. Since I can't see "dissecting" every ingredient in each recipe to come up with total nutritional values, I'll be giving this book away -- it's of no use to me.
Book Description
Mark Singer's lively and extremely popular "U.S. Journal" column in The New Yorker featured under-the-radar stories that were unusual but emblematic tales of American life. A first-time collection of these pieces, Somewhere in America offers an illuminating glimpse of the cultural kaleidoscope of our country. From worm farmers in Weleetka, Oklahoma, to angry nudists in Wilmington, Vermont, Singer proves that "sometimes you don't even need a passport to experience a new nation" (U.S. News and World Report).
Customer Reviews:
Not a travelogue but a collection of essays .......2007-02-24
A travelogue is a book that describes the journey to a place. This is not such a book. The chapters vary from one chapter to another, be it a small town in Indiana to another town in Texas or North Carolina or New Jersey. Singer focuses on certain people and the places the people find themselves in, taking on contemporary topics like religion, unsolved murders, guns or dog fighters. Well-written and witty, this is still a good read.
Have you ever been to.....?.......2004-12-06
Let me be the first to write a Customer Review on this book.At first glance, I thought it was going to be your typical Road Book by someone taking a long trip across or around America.I soon found that was not what this book was. The author is a staff writer for The New Yorker and I gather this book is a compilation of stories he has written for the magazine.A reader of the magazine will probably be familiar with Singer,but he was new to me.He is a great writer first, and an excellent observer of the human condition and experience.In many ways he reminds me of Jean Shepard,who used to have a nightly show on WOR New York in the early 1970's,made many appearances on the college circuit,and later did a great TV series "Jean Shepard's America".Unfortunately "Shep" ,"passed into life's next adventure" a few years ago.see pg.167.
Rather than travelling the roads and relating his experiencs,he takes us for a visit to 19 places to witness some very interesting and first hand experiences of American life.In all cases we become the fly on the wallpaper and get a real insight into some unusual goings on. Thest are not once ever events .The reader could follow Singer's footsteps if he should be inclined to do.
Here are several of the places he takes us:
Cockfighting in Oklahoma
Snowmobiling in Montana
Civil War Buffs in Louisians
Closing of a famous Family Diner in Lee, Massachusetts
A confrontation over The Pledge of Allegiance in Madison ,WI.
The execution of Timothy McVeigh in Terre Haute,In.
The Great Obituary Writer's Convention
Race Riots in Cincinnati,Oh.
The Great Worm Growing Scandal in Weleetka,Okla.
These are a great bunch of short stories for anyone who enjoys reading about life off the beaten track.
Although this book was published in 2004,I am surprised that there haven't been more reviews written to date.
Book Description
An entrepreneur and Internet millionaire reveals successful strategies for launching an Internet-based business the old-fashioned way--through sound business plans and entrepreneurial drive.
In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for $85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.
Average customer rating:
- BLAINE READLER, AUTHOR OF UNDER THE RADAR: THE SPY DRONE ADVENTURE - WINNER OF SAN DIEGO BOOK AWARDS 2007
- Great Vacation Read
- Gerald's view
|
Under the Radar: The Spy Drone Adventure
Blaine C. Readler
Manufacturer: Dna Press
ProductGroup: Book
Binding: Paperback
Action & Adventure
| Literature
| Children's Books
| Subjects
| Books
Science Fiction, Fantasy, & Magic
| Science Fiction, Fantasy, Mystery & Horror
| Literature
| Children's Books
| Subjects
| Books
General
| Science Fiction
| Science Fiction & Fantasy
| Subjects
| Books
Adventure & Thrillers
| Literature & Fiction
| Teens
| Subjects
| Books
Fantasy
| Science Fiction & Fantasy
| Teens
| Subjects
| Books
Science Fiction
| Science Fiction & Fantasy
| Teens
| Subjects
| Books
Similar Items:
-
A God for the Earth
ASIN: 1933255188 |
Book Description
Jared believes he's found every kid's dream when he unwittingly steals a miniature spy drone. What he and his sarcastic friend Russell don't realize, however, is that while they are exploring spaces too small for even a mouse or eavesdropping from the coat collar of a criminal, there are others who want the spy drone for their own, sinister purposes and will stop at nothing to get it. Caught between rogue terrorists and an overzealous military intelligence officer, the boys must use the tiny drone to thwart the terrorist's plans and reveal the true nature of the military agent. Based on real technology and bubbling over with spy suspense, this tale of two friends and their discoveries explores the importance of friendship, discerning right from wrong, and the risks it is sometimes necessary to take for justice.
Customer Reviews:
BLAINE READLER, AUTHOR OF UNDER THE RADAR: THE SPY DRONE ADVENTURE - WINNER OF SAN DIEGO BOOK AWARDS 2007.......2007-07-29
"Under the Radar" by Blaine Readler, won Best Young Adult novel at the San Diego Book Awards Association (SDBAA) ceremony in May, 2007, and Robert Fulton of the Pomerado News Group describes it as "one of those books that keeps readers on their toes. Once a chapter is completed, one can't wait to start the next." Blaine C. Readler is the author of A God for the Earth.
The San Diego Book Awards Association's founder Chet Cunningham has written over two hundred books (rivaling Isaac Asimov himself for prolificacy). Past award winners include such august names as Kathi Diamant, Daniel Reveles, and New York Times Best Selling Author Susan Vreeland. This year's contest drew over 135 entries, with judging performed by a staff of fifty-seven publishing professionals. Each entry was read and considered by at least three judges.
Great Vacation Read.......2006-11-01
I took this book along on vacation and it was perfect bedtime reading. Lots of action and suspense-- a real page-turner. The heroes of this book are smart, independent kids and it's great fun reading about their adventures with the "spy drone".
Gerald's view.......2006-06-13
I really enjoyed this book! I thought it was one of the better books I have read in a long time. When a book keeps the reader saying "I'll read one more chapter before I do this or this", you know you got your reader hooked. The main thing I liked about the book was the flow. Something important or exciting was always happening to keep the reader enthused. The descriptiveness was excellent. It gave me enough to create my own images what was happening and the senario but did not leave me, as I may say, "ho hum" with the book, because some writers over describe to the detail that they lose the reader. I liked the idea where I got half way thru the book and thought the story was over then noticed I had quite a few pages left to cover. This made me even more curious to continue. Overall, the whole context was so believeable, and in real life could possibly happen, that it made it even more enticing to read. Again, I fully enjoyed the book and recommend it.
Book Description
Where are the leaders like Jesus? Perhaps they are not where you think they are. In Under the Radar, Douglas Webster lays out a Scriptural challenge to recent trends in church leadership, which are quickly turning pastors into CEOs and their churches into multi-million dollar marketing machines out of touch with their biblical mission. Working from the Gospel of Luke, Doug Webster shows where we've gone wrong and what an authentic Christian leader looks like according to Scripture. Leadership in the name of Jesus, he argues, is different from any other kind of leadership in the world. Nothing the world has to offer comes even close. Jesus turns everything upside down, and inside out, and nothing comes out the same. What's more, to serve Christ often means to fly under public recognition. Here is essential reading for all who would lead the people of God. Douglas D. Webster (Ph.D., St. Michael's College, Toronto School of Theology) is pastor of First Presbyterian Church in San Diego, California. In addition to teaching courses at Bethel Seminary (San Diego) and Tyndale Seminary (Toronto), Doug has also led pastor training seminars in Ghana and Mongolia. He is the author of several books, including Soulcraft, A Passion for Christ and The Discipline of Surrender.
Book Description
This digital document is an article from Winnipeg Free Press, published by Thomson Gale on July 23, 2007. The length of the article is 916 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: 'Air Arnold' flies under the radar of accountability.(Focus)
Author: Gale Reference Team
Publication:
Winnipeg Free Press (Magazine/Journal)
Date: July 23, 2007
Publisher: Thomson Gale
Page: A13
Distributed by Thomson Gale
Books:
- Visual Merchandising: The Business of Merchandise Presentation (Sv-Fashion Merchandising)
- Women & Money: Owning the Power to Control Your Destiny
- You, Inc.: The Art of Selling Yourself
- You, Inc.: The Art of Selling Yourself
- Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
- Zero Quality Control: Source Inspection and the Poka-Yoke System
- Apollo Root Cause Analysis: A New Way of Thinking
- Barbarians at the Gate: The Fall of RJR Nabisco
- Big Frank's Fire Truck (Pictureback(R))
- Bringing Out the Best in People
Books Index
Books Home
Recommended Books
- Proposals That Work: A Guide for Planning Dissertations and Grant Proposals
- Clinical Trials in Oncology, Second Edition
- The Cambridge Companion to Tom Stoppard
- Social Security and Early Retirement
- The Theory of Investment Value
- Bitter Harvest : A Chef's Perspective on the Hidden Danger in the Foods We Eat and What You Can Do A
- Where Golf is Great: The Finest Courses of Scotland and Ireland
- Integrated Acct F/Wind W /Sprdsht Apps
- The Great Challenge: The Myth of Laissez-Faire in the Early Republic
- The Restless Earth: Student Book
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
Truth, Lies and Advertising : The Art of Account Planning
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Beyond Disruption: Changing the Rules in the Marketplace
