Book Description
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Customer Reviews:
Too complex .......2006-09-13
While marketing is a complex subject, the authors are so caught up in the sounds of their academic prose. It assumes you remember concepts from previous chapters and does not do a good job of explaining important marketing concepts.
It is very dry reading. The case studies are old even as of the print date.
This book is so complex, that it is the first text book I have read that requires you to read all the side bar information.
Unfortunately this book was chosen by a professor who is no longer teaching the class in my school's MBA program. The new teacher also feels the text book is way too complex to get much out of it. I expect material to be something I can understand, not "geek" speak!
Average customer rating:
- An essential book for statistical analysts building predictive models for database marketing
- Data Mining for Database marketing
- "EDA III" for Database Marketing
|
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
Bruce Ratner
Manufacturer: Chapman & Hall/CRC
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Similar Items:
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Optimal Database Marketing: Strategy, Development, and Data Mining
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Strategic Database Marketing
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
-
Applied Data Mining: Statistical Methods for Business and Industry (Statistics in Practice)
ASIN: 1574443445 |
Book Description
Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data delivers a collection of successful database marketing methodologies for big data. This compendium solves common database marketing problems by applying new hybrid modeling techniques that combine traditional statistical and new machine learning methods. The book delivers a thorough analysis of these cutting-edge techniques, which include non-statistical machine learning and genetic intelligent hybrid models. By following the step-by-step procedures detailed in the text, database marketing professionals can learn how to apply the proper statistical techniques to any database marketing challenge. The practical case studies and examples provided involve real problems and real data, and are taken from a variety of industries, including banking, insurance, finance, retail, and telecommunications.
Customer Reviews:
An essential book for statistical analysts building predictive models for database marketing.......2006-01-05
This is a must have introductory book for the practitioner using data mining to build predictive models in industry. While it does have a few snippets of SAS code, it is a conceptual book that explains the "why" and the "how" of practical model building. (If you want SAS code buy "The Data Mining Cookbook" by Olivia Parr Rud.) It dispenses of with the antiquated notion of the "true" model of classical statistics and econometrics, and shows how to arrive at an acceptable model that yeilds good predictions. As practitioner's, this is what we care about most. Among other things, it gives good explanations of: (1) the EDA paradigm versus classical statistics (2) Tukey's bulging rule for transforming variables (3) variable selection, though there is no mention of clustering to eliminate redundant variables. It discusses some of the weaknesses of automatic variable selection methods (4) smoothed scatterplots and logit plots (5) decile analysis and using bootstrapping to derive confidence intervals for cum lift.
The book shows you how to use logistic regression, OLS, and CHAID to build predictive models. For those interested in Genetic modeling, it has a clearly written chapter on the subject that explains how genetic modeling can be used to create new variables that can have more information than either of the original variables.
While this book does not cover everything, and is definitely not the last word on the subject, it is a solid first word. In particular, the book does not cover splines, shrinkage techniques such as model averaging, ridge regression, ..etc. For treatments of these and similar advanced topics see Frank Harrell's "Regression Modeling Strategies" and Hastie, Tibsharani and Friedman's "Elements of Statistical Learning".
Data Mining for Database marketing.......2003-06-10
I predict that Dr. Ratner's Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big Data will be on every database marketer's bookshelf. Dr Ratner has put together an assembly of chapters that provide an indispensable resource for the daily problems facing data analysts and model builders in the database/direct marketing community. In each of the seveenteen chatpers Dr. Ratner addresses a typical problem and discusses the common solution. He points out unknown working assumptions or weaknesses of the latter, and then offers better solutions, which require basic knowledge of EDA/data mining. Dr. Ratner's writing style is unique as he makes familar concepts new, and new concepts familar. Thus, the book is easy and enjoyable reading. I specially like chapter that blends statistics with the machine learning, such as the introduction of the GenIQ Model.
"EDA III" for Database Marketing.......2003-06-10
I consider myself fortunate to be the first to review this book. The title aptly indicates what the book is about: Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big Data. The author provides in a Tukey-esque manner a collection of solutions to common problems facing database analysts, model builders, and marketers. The book can uniquely serve as a textbook, a how-to guide, and a reference source depending on the reader's statistical training and database marketing experience. Moreover, the author actually goes where other authors provide lip service: he creates the marriage of the "old" statistical methodologies with the new machine learning influence by introducing machine learning methods specifically tailored to database assessment of optimal model performance. The book's illustrations involve real problems, real data, and better solutions. This book is a keeper!
Average customer rating:
- A Must Read for Marketing Professionals
- Definitive, complete, timeless
- Definitive, complete, timeless
- Best Business Book
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Direct Marketing: Strategy, Planning, Execution
Edward L. Nash
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Similar Items:
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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
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Successful Direct Marketing Methods, Seventh Edition
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
ASIN: 0071352872 |
Book Description
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Customer Reviews:
A Must Read for Marketing Professionals.......2003-07-30
When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised.
Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general:
* Nash makes it easy to understand the importance and mechanics of marketing measurement and metrics.
* While emphasizing the accountability and predictability of direct marketing, Nash does not discount general marketing knowledge.
* Nash makes planning practical and concise. The chapter on marketing plans is the best coverage of the topic that I've seen.
* The Internet and other interactive vehicles are fully embraced.
In short, if you're a marketing professional, buy this book.
Definitive, complete, timeless.......2002-06-21
Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.
Definitive, complete, timeless.......2002-06-21
Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.
Best Business Book.......1999-09-07
Wonderful! Straight to the point. Packed with facts, not fluff. No pipe-dreams. Money making, practical, and thought provoking. There is so much information and advice here, it could have easily been three or four books. Well worth the full price -- a bargain on amazon. Buy it!
Book Description
If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the
Second Edition of
The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.
The Market Research Toolbox examines six traditional market research techniques:
• secondary research • customer visits
• focus groups • surveys
• choice modeling • experimentation
Author Edward F. McQuarrie describes how each technique works, along with its costs, uses, tips for success, and when and how to use certain techniques, as well as precautions to take while using them.
New to the
Second Edition:
- Includes new chapters on questionnaire design, sampling procedures, and data analysis to ease students into developing their own market research
- Expands the discussion of how to determine needed market research via analysis of the underlying decision problem
- Contains updated suggestions for additional reading to provide students with the most up-to-date resources on market research
- Provides an Instructors Resource CD containing PowerPoint slides, case questions, teaching notes, and a sample syllabus
The Market Research Toolbox is a valuable textbook for a variety of advanced undergraduate and graduate business courses such as Marketing Research, Marketing Management, Customer Service, Industrial Marketing, Sales Management, Consumer Behavior, and Product Development. It will also be of particular interest to product managers, research & development managers, program managers, engineers, quality professionals, and executives responsible for developing business strategies.
Customer Reviews:
An essential entry-level guide to marketing research.......2006-10-15
"If you intend to execute a particular market research project yourself, you will certainly need to read more than this book - for the sake of brevity, this book won't go into a great deal of depth on any single technique, but will merely open the toolbox and explain its contents and application," states author Edward F. McQuarrie, who clearly sums up the purpose of this book in the preface.
This book gives a clear overview of different types of market research (secondary research, customer visits, focus groups, survey research, choice modeling, and experimentation), as well as related topics such as questionnaire design, probability sampling and data analysis. The units end with clear "Do's and Don'ts,' as well as very helpful lists of suggested readings for those interested in learning more about a particular area of research.
While I found this book extremely informative, I personally would have liked a few more examples to clearly illustrate some of the points. In any case, I recommend this book to marketers, who want to learn more about the benefits and limitations of marketing research techniques.
Very Good Entry Level Overview.......2006-03-21
For beginners in marketing research, this book will give you a strong understanding of the basic approaches and the relative values of different strategies.
The best value this book should provide are to people who believe that their business is doing market research by interviewing a few customers or conducting an occasional study. This book will clearly articulate the value and the errors that limited study can offer your business or group.
Especially valuable to Product Managers, Sales People, and their managers.
Marketing.......2005-10-24
Great book for research for the non-marketing professional trying to learn more about those specific skills.
Good, but EXPENSIVE !.......2003-10-23
Well, this book covers all the essentials to conducting marketing research, or at least to understanding how it is conducted! I would have given it a fourth star if the price tag had been lower.
Remarkable and perfectly titled.......2001-09-10
If you're dipping your toes into the waters of market research, you need this book. Its title is perfect: This really *is* a toolbox, written concisely for beginners.
I bought this book when my boss assigned me a market research task that could determine company direction. He gave me the task because of my past work with surveys and usability testing. I wasn't comfortable flying by the seat of my pants on this one -- determining company direction isn't the same as determining what people didn't like about a Help system you created or determining what does and doesn't work well in a computer program's user interface.
So I bought this book, and I'm glad I did. McQuarrie minced no words in explaining what market research is and what market research can and can't do for you. He next helped me determine the real goal for my research, and showed me what market-research tools are best suited for achieving that goal. He even told me what tools *not* to use. He did all this in the first 35 pages. The rest of the book describes the tools in the box. I only read the chapters about the tools relevant to my task. Within two hours, I had learned exactly what I needed to know for success -- no more, and no less.
I especially appreciate McQuarrie's writing style, which Strunk and White would call "vigorous." He packs a lot of information into very few words.
Take note: McQuarrie explains that his book will help you determine what tools you should use and tell you the basics of using the tool. However, he cautions that you should hire specialists to actually use the tools, because there is a lot of specialized knowledge behind successfully using each one. If you're determined to use these tools yourself, McQuarrie tells you what other books to read to get started.
Book Description
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:
- Understand online marketing essentials
- Prepare an online business plan
- Design the look and feel of your site
- Create a concept, develop content, and make it accessible
- Know the key components of an online store
- Use buzzing, e-mailing, and other advertising tactics
- Make your site search engine friendly
- Handle Web transactions with ease
- Stay out of legal trouble
- Wow customers with new technology
This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!
Customer Reviews:
Excellent Overview of Internet Marketing.......2007-08-18
Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.
This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.
When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.
In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.
Book Description
A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.
Customer Reviews:
Excellent Reference Book.......2007-07-09
Excellent Reference Manual. This will stay on my bookshelf for easy referencing at all times.
An awesome resource for publishers and booksellers.......2005-04-14
This is an amazing resource for ideas. It should be on every bookseller's bookshelf. I keep it handy for when I am hungry for creative ideas.
Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic.
This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it.
If you have a chance to pick up any of Bodian's books, do it! I love them.
Book Description
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Customer Reviews:
Buy this book while it's stilll available if you are serious.......2007-06-28
Thousands and thousands of different direct mail packages are mailed every year.
A few are super successful. This book collects the cream of the crop. the "control" letters that made these companies fortunes over the years. And explains why they worked. Will cut decades off your learning curve.
You can use these time tested successes to duplicate. So that your own mailing will be a success. Shows all different types of formats for mailing. As well as different types of offers.
Two other recommended books to learn from are Herschell Gordon Lewis' "World's Greatest Direct Mail Sales Letters" and "The Greatest Direct Mail Sales Letters of all Time" by Richard S. Hodgson
But both of these are hard to find and expensive. Who knows how long Million Dollar Mailings will be available for?
Buy this book........2007-04-01
However, there is a danger in that you'll see how stupid some of the marketing has been done, and is being done, by others in your company. You might get restless, run out the door and scream.
Worth it's weight in doubloons.
Caveat: Bean counters, and bean counters masquerading as marketers, will not understand this book. If all you send out are post cards and self mailers (ads with postage stamps), and you think they're effective, keep doing that. We true direct marketers will gleefully steal your lunch money with Mr. Hatch's assistance.
An eye opener..........2007-02-12
Expensive, but definately worth it if you can afford it. Like others have said, don't expect a "how to" course on putting together a direct mail piece. However, the mail pieces included provide some real invaluable insights into what works (and there is a pattern).
The only thing I could add is that maybe some of the old control pieces could have been added so you could examine why they were beaten.
Otherwise - really top notch!
Perhaps THE BEST Printed Collection of CONTROLS Available ANYWHERE!.......2007-01-21
This book is a MASSIVE collection of Direct Response Sales Letters that are not, good, not great, but CONTROLS, proven to pull in orders. Any copywriter or business owner who wants to continuously improve their ability to write outstanding direct response advertising copy will find this book to be of incredible value. A famous copywriter recommends that copywriters who want to become "Top Guns" should read one good ad each day. This book gives you a tremendous resource for doing just that. Also recommended is Advertising Secrets of The Written Word by Joseph Sugarman and www.Ultimate-OnLine-Swipe-File.
PRICELESS INFORMATION FOR DIRECT MARKETERS.......2005-10-06
This is as close as one gets to being a kid is a direct marketing candy store. Although, the examples are increasingly dated, they are no less brilliant examples of dos and donts. A great starting point or swipe file. Add it to your library today.
Book Description
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
Download Description
The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
Customer Reviews:
If you're technical - read this book!.......2007-10-24
This is a beast of a book for serious direct marketers only. Database heirarchies and the advantages and disadvantages of each for direct marketers. How to use statistics even if you didn't take statistics in college. Quantitative analysis and how to do it. It is challenging and thoroughly useful - but only if you really want to know the math, the mechanics and the structure of database marketing.
Buy this Book!.......2006-02-03
If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I'd pay even more to have this book.
The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers.
I encouradge anyone, students, professors or directors involved in the marketing business to buy this book.
Worth every dollar.......2003-04-17
As a consultant in the field of Database Marketing, the third edition of this book has rapidly found its place on my office shelf - a complex subject made easy through informative and well planned studies and examples.
I could not possibly remember all of this every time a client asks, but in one volume I have pretty much everything I need to know at my fingertips.
Whether you are a student, setting out on a career in direct marketing or a seasoned campaigner this book is an absolute must to get you up an running. It does not cover everything, and I suspect that some of the information on technologies and trends in the IT industry will soon be outdated, but you can always get that elsewhere!
The definitive book on direct marketing.......2002-05-04
Great for beginners and experts, this text gives excellent step by step instructions on every pertinent direct marketing concept. This is the only good "how-to" book that you will find on such a wide variety of topics.
Relevant Topics include: Setting up a marketing database & using statistics to predict response &segment customers!
A Reference Book with STep-By-Step How-To.......2000-12-09
This will be my reference book in this subject matter. It covers a lot of detail I'm convinced the authors have been collecting these nuggets since the first day they started working then poured it all out into this book. This is good and bad. It makes for a not-so-easy read. Some chapters almost just ramble this way and that. Wouldn't you rather a book err on too much detail than too little, though? I was very pleased though, that the book has many step-by-step how-tos. For example, what to include in a Functional Requirements doc, what to include in a system implmentation design doc. Fifteen steps of putting a Marketing Contact Program in place. This book is not an easy read. The chapters are written by different authors so you get a variety of styles, depth, rambling-ness. If you ever have the opportunity to hear THE David Shepard speak, don't miss it. I heard him give a 3-hour session at NCDM in Orlando this month. He is funny, engaging, delivers clearly and articulately and I learned a lot!
Book Description
Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If you're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.
Customer Reviews:
Great Book!.......2007-10-07
This book is a world reference. It's an essential reading for everyone involved with business, specially Marketing Professionals.
Murillo Boccia
Amazon.com
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.
Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards
Book Description
At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.
Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.
Customer Reviews:
interesting personal story but low value.......2006-12-18
Michael Dell tries to tell us how is company has been so successful and winds up writing an incredibly self serving biography even for a business man. It is so useless on information that it is amazing he got as many pages he did. Basically if you want to succeed in business you have to be brilliant like he is. While the direct to consumer model is very interesting his claim that he should be the sole possessor of it is ludicrous but what can you do. Read at your own risk.
Useful insights from Dell's direct sales success story.......2006-11-06
If you are in the computer business, or in sales, you already know the Dell story. It's about a driven man, Michael Dell, who came up with a simple idea - direct sales - and then expanded his company into the world's second biggest manufacturer of personal computers. Dell's personal story is inseparable from the story of his company, and his book gives readers his unfiltered, first-person perspective. He covers his company's history, challenges, problems and successes in an unvarnished, matter-of-fact style. We highly recommend this book to anyone in the computer industry, to entrepreneurs and to managers who want to make their small businesses grow.
Lessons from a leader.......2006-06-04
Its important to distinguish the book from the leader/company that is Dell. The company and the person are outstandingly awesome while the book is "just great"!! The first part of the book deals largely with a quasi-autobiographical-chronological account of the tale from the high school summer job of Michael Dell to the $30Billion company that is Dell. In this journey, we read about some of the core values that seems to enshrine the man and his company and get a glimpse of the critical twists and turns that made his company what it is.
In the second part of the book, we are treated to a bit of preaching - which is a different tone from the first part, but by now typically the reader is all in admiration for Dell & hence cant but resist to read each chapter and try to pick out the relevant bits to implement back in ones' own sphere of work. And that is where this book scores, some of the insights and lessons though straightforward, force the reader into contemplation.
Quite a brilliant read!
Useful only if you want to know Dell's history.......2005-12-14
Two parts in the book: one for Dell Co. development, another for Dell's management.
I know Dell as it dominates the PC market for serveral years, and it seems that Dell is a few companies that can earn money in this low-return industry. When I studied Operation Management, I was taught Dell has been very successful by its DIRECT model and its stock flied and flied. Direct from Dell provdies the first hand information as it is written by Dell's chairman and CEO, Michael Dell, although I don't know how much is written by him.
It do let me know more about Dell's history and how Michael became rich, and, that's all. This is the first part of the book.
After reading a few pages in the second part, I lost interest. Dell talks about his management principles, but many of them could be found in management books--nothing special and not worth to read. So I stopped.
I am following Michael Dell Path.......2005-09-13
I started my business a year ago and my aim is to become one of the world top businessmen next to Bill Gates, Donald Trump, Michael Dell and others.
I am facing many problems in my start-up business, after reading Direct from Dell i found out that Dell faced similar problems in his business. The book provided me with guidance, inspiration, and motivation to survive the bumpy ride of a new business.
Thank you Michael Dell...
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