Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
- Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
Download Description
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
Customer Reviews:
Disappointment.......2007-10-14
Usually Dummies books are helpful but this one didn't cut it. Not sure if it's the auther or just that Yahoo stores is too complicated. I thought I could avoid hiring a 3500 dollar store designer but this book wasn't detailed enough. It only covers the store editor, the author isn't supportive of designing your store with straight html or another tool. Yahoo's support isn't very helpful either. If you want a website to sell your goods on, Yahoo and this book is not the way to go. Good Luck.
I was so lost 'till I found this book!.......2007-09-18
I have been working with websites since 1994. But when I came to edit my first Yahoo store I thought I had gone back in time. I didn't recognize anything, it all looked foreign and I needed to find help quick. Online proved fruitless so I grabbed my keys and heads to the bookstore for "research".
There were a few books there on Yahoo Selling but I found the Index of "Starting a Yahoo! Business for Dummies" easiest to navigate to exactly what I needed. As I scanned the book though I found more areas in which I could benefit. Much more areas than I had realized I could even do with Yahoo! Stores.
If you are lost with Yahoo Stores you will find all of your answers and more in "Starting a Yahoo! Business for Dummies"!
WONDERFUL!!.......2007-08-07
The book is absoultely the best "How To" for Yahoo Small Business on the market! Very clever and quick witted, Rob Snell is amazing. He not only has mounds of information regarding all aspects Yahoo! Stores, he has also helped me a lot personally in emails!
The book gives ideas, and points out common mistakes that i really needed help fixing. This book has helped sales, customer marketing and so much more.
A definate must-buy for any Yahoo! Stores owner.
a great book for any yahoo business owner.......2007-07-28
This book has been a great help in opening my business i still got a lot to learn, but this book gave me a jump start in my knowledge of the monster that is yahoo business. I love the book and recommend it to any one looking for some help, you will find alot in the book and at rob snell web site.
if you need help buy it
A must have for small business owners!.......2007-07-04
After reading this book, I no longer have to guess how to edit my own store! It breaks things down clearly with examples, and pictures.
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:
- Marketing basics that prepare you to rev up your business and jumpstart your marketing program
- Information to help you define your business position and brand
- Advice on bringing in professionals
- A quick-reference guide to mass media and a glossary of advertising jargon
- How-tos for creating print and broadcast ads that work
- Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more
- Ten steps to follow to build your own easy-to-assemble marketing plan
With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:
- Custom design your own marketing program
- Create effective marketing messages
- Produce marketing communications that work
No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Download Description
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more.
Customer Reviews:
A good book covering the basic marketing options available to a small business........2007-04-15
I purchased this book back in 2005 when it was hot off the presses. I skimmed it back then, and thought it was a good book. Last year I started working as a SCORE volunteer, and about the same time I started reviewing some of the business books I own. Since this book does not set my world on fire regarding small business marketing, I have not made it a priority to post a review. It's raining and miserable outside right now. So I've found some time to write this review and post it.
I enjoyed reading this book, and I think it has some very good content. Many of my clients at SCORE are so new to writing business plans and understanding small business mechanics that they would benefit greatly from reading this book. It covers the topics of (1) advertising, (2) public relations, (3) publicity, (4) online marketing, and (5) customer service. I think it was missing some information on the "sixth topic" called self promotion that includes such techniques as writing articles, writing books, and doing talks, presentations, seminars, and workshops. Then, of course, there is also the topic of networking that could have been included.
In her bio the author says she has a background in writing, public relations, and advertising. With a background like that I suspect she could have written a better book on how to market nonprofits rather than a book aimed at helping small business. But that's just a hunch of mine.
When I counsel my SCORE clients I rarely even discuss advertising as a marketing option. I really don't see a place for advertising in a small business owner's marketing arsenal. The exception to this rule is when the client runs or wants to run a retail business. However, I usually poo-poo dreams to start retail businesses since I think they are too capital intensive and usually not worth the effort to run.
But the beauty of this book is that it gives an overview of five of the seven areas a small business should consider and use when marketing his or her small business. There could have been lots and lots more on online marketing sure enough. And the title of the book probably leads many potential readers to think it would. But that subject can be, and is, covered better and in more detail in other books.
A small business owner should not ignore the potential benefits it can get from creating a public relations plan and publicity plan within its overall marketing plan. And the author does a nice job of making this point. Sure, there could have been more written, but there are other books out there that are doing that already.
The oddest thing about this book to me is that it is about marketing and it appears no marketing has gone in to promoting this book. There are currently just 4 book reviews for it listed at Amazon, and ALL are for the previous edition published in 2001. The author does not have an Amazon profile attached to her book listing, and as a result she does not have an Amazon Plog. I generally expect someone who writes about marketing to practice what they preach, and I don't see it in the author for this book. That doesn't mean the book is bad, but I certainly think less of it as a result. 4 stars!
Very good with one caveat.......2002-02-21
I really liked this book overall. It brought a lot of things together for me. But, I think too much of the book is dedicated to advertising, which a really small business or startup may not have the funds to do. I think more on promotion and "guerilla" tactics would have made this a really outstanding book.
Not just for dummies!.......2001-11-17
Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.
Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter 21 (Customer Service) required reading for each member of our team.
This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their customers), then make this book your road map. As instructed by the simple exercises in each chapter, I took notes while making my way through the book. Then following the instructions in the final chapters, I was able to create a Marketing Plan in just a few hours. I found the process invigorating, and our clients can already feel our enthusiasm-- and we haven't even started implementing yet!
The PEERLESS new "Bible" for small businesses!.......2001-06-07
Barbara Findlay Schenck has FINALLY brought us what we've all, as small business owners and entrepreneurs been in need of, the consummate book of wisdom and guidance for marketing concerns A-Z. I had not a single question remaining in my mind when I closed the back cover. She's thought of it all. Absolutely invaluable information, in fact, perhaps priceless.Excellent investment.
Take it from a dummy: This book works!.......2001-04-26
As a card-carrying dummy, I opened "Small Business Marketing for Dummies" with high hopes. I wasn't disappointed: in great detail and in plain English, Barbara Findlay Schenck has produced an exhaustive, fact-packed, thoroughly enjoyable guide to marketing. While I've picked up a few tricks of the trade during my ten years in retail/distribution, both as a sole proprietor and in a partnership, Schenck's book shows me how much more I have to learn in this wide and fascinating arena. Besides serving as a powerful motivator, "Small Business Marketing for Dummies" is long on specifics: the hows and whys of reaching customers and bringing them back for more. The book's Internet chapters, for example, are chock full of Web sites and strategies completely new to me. Having read many other marketing resources over the years, I can say without equivocation that this one comes closest to being a bible of the genre. Even the most clueless among us can use the book as a kind of in-house consultant, an easy, expert guide through the labyrinth of marketing a small business.
Book Description
Here's how PayPal can help your business succeed
E-mail money, save money, make money, and enhance your Web site
PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.
Discover how to
- Establish the account you need
- Use PayPal like an ATM
- Set up multi-user access
- Accept payments in multiple currencies
- Ship merchandise using PayPal
- Create a shopping cart and buttons
Customer Reviews:
Racer-X.......2006-03-18
I realise that these book reviews are supposed to serve mainly to critique the authors' abilities to impart knowledge on the given subject matter (and the case of this book that was done well) but I thought it was important to also comment on the subject matter itself.
Firstly, on the quality of the book; this book is well written, covers a lot of ground and I would recommend it to people of almost any level of technical expertise wishing to use PayPal.
However, after learning the nuances of PayPal, I have to say that I am not completely sold. The PayPal service, although offering some excellent tools for web developers and non-developers alike, has quite a concerning "Big Brother" air about it that does not instill confidence in me to trust my money with these people. Reading PayPal for Dummies prompted me to dig a little deeper into the terms and conditions of PayPal as well as seeking out other people's experiences with the service to find some disturbing feedback (try www.paypalsucks.com to start with).
Of course a company as large as PayPal is going to be the target of some flack but when we're talking about the potential loss of control over one's personal funds (large amounts in some cases), this brings a whole new level of concern.
All in all, PalPal has the potential to be a great service but, at the moment, has a way to go before it wins my trust.
More to PayPal than meets the eye.......2005-05-27
PayPal is much more than a payment system for eBay. This is a wonderfully comprehensive book on the capabilites of PayPal. After reading this book I am going to use PayPal to accept credit card payments for my Web-based business.
Average customer rating:
|
Small Business Internet for Dummies
Greg Holden
Manufacturer: Hungry Minds
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Starting an Online Business For Dummies (For Dummies (Computer/Tech))
-
Small Business for Dummies, Second Edition
-
Small Business Kit for Dummies
ASIN: 0764502883 |
Amazon.com
There's a mad rush among small businesses to get connected to the Internet, and it's no wonder: an Internet connection means access to Web data, worldwide communications through e-mail, and the ability to put pages online to advertise goods and services. It's also a lot easier to make your little company look big and established on the Internet than it is in real life. This book is an introductory Internet text that explains the wired world in the language of small-business owners.
The author begins by explaining what the Internet is about, cutting through the hype and detailing what one can reasonably expect to happen as a result of getting connected. He then goes into the options small businesses have in terms of connection. Is a dial-up connection with a modem adequate, or would a dedicated line be more cost-effective? He explores many options, detailing the capabilities and expenses of each. In addition to modems and ISDN, this book explains frame relay and ATM technology--stuff that's on the far end of possible for tiny businesses but within sight for slightly larger organizations.
A large chunk of this book has to do with using the Internet. You'll find chapters on Web surfing and FTP as well as on newsgroups and chat rooms. Sadly, the chapter on e-commerce is too cursory to be of much use to anyone wanting to set up an online store, though the general advice it offers is sound. Security coverage is similarly broad. A companion CD-ROM contains an e-mail server program and some freebie demos, including Paint Shop Pro. --David Wall
Book Description
Thanks to the growing popularity of the World Wide Web, the Internet is becoming a great place to do business. The Internet offers an all-in-one opportunity for a successful small business to compete with the Big Guys. Now, with the help of
Small Business Internet For Dummies, you can use the Internet to promote your products or services, research clients and competitors, get stock prices and late-breaking industry news, create discussion groups and online communities, and manage personalized customer service and support. Watch your productivity soar and your Web site activity whirl when you use this tip-packed book on making the Internet work for you. In
Small Business Internet For Dummies, business pro Greg Holden (with help from Stylus Media) takes a roll-up-your-sleeves approach to mastering the exciting new online technologies that can make your small business an online success story. Understand how the Net works and how it can benefit your small business through safe, secure commerce. Find low-cost and no-cost solutions to all your online needs, and avoid the fallacies and pitfalls of doing business online. Now's the time to get online, says Holden, and
Small Business Internet For Dummies can expand your reach into cyberspace so you can grab that elusive brass ring.
Average customer rating:
- I'm not sure if it is current
- What can I say...it works!
- This book is fine IF...
- Suprisingly informative
- Outdated and dangerous to your bottom line.
|
eBay Secrets: How to create Internet auction listings that make 30% more money while selling every item you list
Steven Ellis White
Manufacturer: BooksOnStuff
ProductGroup: Book
Binding: Digital
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Similar Items:
-
eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
-
How to Sell Anything on eBay... And Make a Fortune (How to Sell Anything on Ebay & Make a Fortune)
-
How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
-
eBay Timesaving Techniques for Dummies
-
eBay For Dummies (For Dummies (Computer/Tech))
ASIN: B0001MD1K8
Release Date: 2004-07-01 |
Book Description
Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income?
Thousands of new users are joining eBay every day. You can take advantage of this trend and make a lot of money. But before you get started, there are some things you need to know.
eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will help you get more money for your auction listings.
eBay Secrets is based on the techniques that Steve White has been teaching students in his exclusive seminars on making money on eBay. Never before have all of Mr. White's powerful money-making secrets been available in book format.
Here are just a few of the topics that are covered in the book:
• The two most important secrets to making money on eBay.
• 14 places to find cheap things to sell
• 15 techniques to increase the number of bids you get
• Three things you should NEVER do in an eBay listing
• Ten tricks that will make your listings much more effective
• The best starting bid for your items
• Why your title is critical
• A three-step process to find the perfect title
• Four words to include in your titles to get even more money for your items
• The best time to list your items
• Why you should never use a reserve
• The one thing that you should never mention in the description
• Which listing options are worth the extra cost
• How to avoid paying to have pictures in your listings
• The only eight things that you need to get started making money on eBay
• Seven ways you can get started with no money
• Why user feedback is misleading
• How to write a description that gets more bids
• Everything you need to know about writing HTML in your listings
• What to charge for shipping
• A printable checklist so you never forget any steps when creating listings
• Four email templates for common situations
• What to do if someone doesn't pay
• Examples of the best and worst auctions
• And much, much more...
Download Description
Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income?
Thousands of new users are joining eBay every day. You can take advantage of this trend and make a lot of money. But before you get started, there are some things you need to know.
eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will help you get more money for your auction listings.
eBay Secrets is based on the techniques that Steve White has been teaching students in his exclusive seminars on making money on eBay. Never before have all of Mr. White's powerful money-making secrets been available in book format.
Here are just a few of the topics that are covered in the book:
• The two most important secrets to making money on eBay.
• 14 places to find cheap things to sell
• 15 techniques to increase the number of bids you get
• Three things you should NEVER do in an eBay listing
• Ten tricks that will make your listings much more effective
• The best starting bid for your items
• Why your title is critical
• A three-step process to find the perfect title
• Four words to include in your titles to get even more money for your items
• The best time to list your items
• Why you should never use a reserve
• The one thing that you should never mention in the description
• Which listing options are worth the extra cost
• How to avoid paying to have pictures in your listings
• The only eight things that you need to get started making money on eBay
• Seven ways you can get started with no money
• Why user feedback is misleading
• How to write a description that gets more bids
• Everything you need to know about writing HTML in your listings
• What to charge for shipping
• A printable checklist so you never forget any steps when creating listings
• Four email templates for common situations
• What to do if someone doesn't pay
• Examples of the best and worst auctions
• And much, much more...
Customer Reviews:
I'm not sure if it is current.......2007-01-18
The author claims that if you start the bid at $.99 with no reserve, that no matter what the item is, that you'll get more for it than you thought you'd get for it.
i don't know if that's true. I've seen many auctions on eBay where the seller got ripped off because only one person bid on an item, and the bid was for $.99.
While years ago the author sold his Viper using the suggestions in his book and made a profit on it, I don't think that in today's market that would happen. Even with his suggestions, things don't work that way anymore, at least from what I've seen happening.
It isn't a bad ebook. The suggestions are pretty good if you're auctioning stuff that isn't expensive and you could afford to lose money on. However, if it is something that really is valuable, you shouldn't necessarily count on selling it for what it is worth if you follow his suggestions.
What can I say...it works!.......2006-12-01
The copyright on this may be 2004, but if you are just getting started selling on eBay this little gem is invaluable. I followed the advice, and with literally thousands of other products comparable to mine, I was one of the few who actually received bids and sold my items. I attribute everything to the sound principles in this ebook.
It's fun to read, packed with good tips, and worth the price just for the sample email letters included! I encountered a "Troll" with my first auction, but thanks to this ebook I knew exactly what was happening and what to do.
There may be other books that provide all the technical aspects, but this is the FIRST one you should read if you're a newbie.
This book is fine IF..........2006-04-29
...you're looking for good advice for selling a few items on eBay. It has very good advice for maximizing your bids, writing your ad, etc. However, if you're looking for something to guide you in starting an ongoing eBay business at a high level, this is not the choice to make. In addition, if you are already using eBay to run your "virtual garage sales", you're not going to find much here that you don't already know. So I suppose my 1 star rating is based as much on my expectations and goals as it is the book itself.
Suprisingly informative.......2006-04-24
I've just finished this ebook and I am quite pleased. I've read a few books of this sort and they are usually just useless fluff, and none really answer the question of what to sell on ebay. This book does do that, and gives pros and cons of different ways to purchase products.
There are a few issues with the book. Its a bit out of date, it was publised in 2004, so some of the information is no longer valid. Also the author doesnt seem to be above slightly shady practices, like misrepresentation(which someone else explained in a previous post), or padding shipping(which everyone clearly does, but still its a bit shady).
I was able to get this from my library's electronic resources, but I would recommend buying it if you cant do that. Its targeted to fairly new ebayers who have sold a few items and have a feedback of atleast 5 but preferably 10, and are looking to start at least a part-time business.
Outdated and dangerous to your bottom line........2005-12-11
This ebook describes the eBay of yesteryear. Today, when it comes to pricing your items, this ebook's mandate to start every auction at $.99 or less is a prescription for disaster. It's a buyers market on eBay and unless you know the demand for your item you may well be giving it away. That might be fine if you're just clearing out the closet but not if your buying merchandise to resell.
There's some good basic info in here but nothing you couldn't find at eBay and its many forums for free.
If your going to buy and resell product on eBay skip this book and read "eBay Strategies : 10 Proven Methods to Maximize Your eBay Business" buy Scott Wingo. It explains what sells and what doesn't sell well on eBay.
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