Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Customer Reviews:
Excellent for Retail.......2005-01-05
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.
A full coverage of all major retailing topics.......1997-03-10
A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts
Book Description
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Book Description
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
- The text introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior.
- Each chapter opens with a vignette describing how various companies are responding to specific consumer behavior strategies and challenges.
- Chapter Overviews recap core principles and also explain the relationship between chapters.
- Global Applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries.
- Web Applications of Consumer Behavior inserts address how the advent of the Internet has affected consumer decision-making.
- Strategic Applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges.
- At the end of each chapter, Questions for Discussion test students' ability to understand, recall, and apply essential chapter concepts.
- Research Assignments allow students to practice the concepts presented in the textbook.
Book Description
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.
Book Description
In
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative, Soto identifies the challenges, benefits, research, strategy and implementation necessary to successfully target the diverse Hispanic market. More than just a primer on Hispanic consumers,
Marketing to Hispanics outlines the marketing tools and business practices that are often overlooked when companies first approach this segment. In this book, you will learn:
Primary challenges businesses face to targeting this market, including failure to recognize the initiative as a corporate growth strategy rather than a tactic, lack of necessary infrastructure to approach this new market and failure to align the initiative across the organization How to size up the opportunity and set realistic goals and objectives based on Hispanic market demographics, attitudes and values, psychographics and purchasing trends related to your company’s product or service, its ability to deliver and the competitive environmentMarket entry strategies, including acquisition and specialized business unitsHow to fully prepare your company to leverage its strengths to capture opportunities for entering this new market segmentWays to manage and control implementation, risk mitigation and measurement.
You will learn from the experiences of top companies such as Walgreens, Denny’s Restaurants and Wells Fargo Bank, among others, in their efforts to tap into this lucrative market. You will inevitably come away with a greater understanding of the relevance of the Hispanic market to your business and how to successfully enter and compete for this market.
Customer Reviews:
Get ready to do business in the lucrative Hispanic market .......2007-01-05
The Hispanic market is the fastest growing ethnic segment of the U.S. population. Its purchasing power is projected to enter the trillions by 2007. Many American businesses are hungry to capture a piece of this exciting, lucrative market. Multicultural strategist Terry J. Soto provides a thorough account of the strategic planning process companies need to employ to understand and attract Hispanic consumers. She cautions that your strategy for marketing to Hispanics must be in sync with your overall business objectives. Soto explains how to conduct demographic and market research, analyze the competition and deploy your internal resources to reach this market. She also tells you how to muster the reports, tables and statistics you need to persuade corporate higher-ups that it is all worthwhile - although the complete marketing re-tooling she suggests may be over the top for many companies. She also favors marketing jargon, but if that is the language you speak every day, you'll sail right along. Soto doesn't focus on the creative aspects of marketing to Hispanics, but if you want a rundown on all the technical aspects, we recommend this complete manual.
Groundbreaking Resource for Penetrating the Latino Market.......2006-12-23
Terry Soto's book is a no-nonsense, step-by-step approach for penetrating the Hispanic market. I have been attempting to target the Spanish-speaking market for my company for several years. I'm even learning Spanish to help me. But nothing has helped me understand and reach the Hispanic market more than this book. Be sure to have your highlighter and a notebook ready when you read this work of art by Terry Soto. Each chapter is filled with resources and tools that you will need to reach the Latino market.
Terry Soto also did an awesome job at educating the reader and helping the reader understand the history, culture, and ethnic components of the Hispanic market.
Look no further - it's all right here.......2006-05-12
Terry's book gives great insight into the Hispanic market - it's a must read for anyone who wants to learn more about developing a plan of action on reaching this lucrative market. I recently purchased several books on this topic, and this one was the first one I read. After doing so, I felt like I didn't have to read any more. She certainly points you in the right direction, and gives you a litany of things to think about.
A much needed practical, well informed and thoughtfully structured book. .......2006-03-19
Ms Soto does an excellent job of integrating her obviously extensive knowlege of and experience in hispanic marketing with a vital strategic framework. This book provides both the novice and the experienced a valuable opportunity to formulate and critique their own efforts and interests. This approach allows them to proceed from a solid footing rather than merely on the basis of the latest marketing fad.
Book Description
Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The
process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a
customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation.
Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of
tools and techniques that can be helpful in the planning process.
Customer Reviews:
Great for establishing an optimum price.......2005-11-03
Professor Yisrael Aumann of the Hebrew University in Israel is one of the Nobel Prize winners for economics in 2005. His former student, professor Aharoni, notes that Aumann showed that various matters "can be analyzed mathematically." Thus, "a seller has various options, such as selling less for a higher price or more for a lower price. The buyer also has various options... a level can be found such that both sides will end up as satisfied as possible under given circumstances."
The above reminded me of the apparent intent of this Pricing Strategy book. And in particular that this book provides mathematical procedures, such as the equation and graph on the cover, for achieving an optimum balance between buyer and seller. The mathematical procedures can be a bit daunting for those not used to such a process. But the author provides graphs and look-up tables for those who want to avoid solving the equations. I recommend this book to anybody who is looking to find an "optimum"price with which both the buyer and seller are happy.
Great for price-volume analysis.......2004-12-28
It's great how many price-volume relationship variations this book provides, both in graphs, formulas and narrative. The answer to what I was looking for showed up in the "contribution to profit" section on page 191. I did have to go through the section a few times before I really understood what I was supposed to do. I wish the author had given more examples and explanations. Still it only took me about half an hour to figure it out. It was a breeze after that. I just looked up the result in the tables on page 194 and I was done. This is the right book for anybody who wants to investigate possible results on profit as the price is changed - either up or down.
A Florida Strategy Practitioner
Excellent buy as a reference.......2004-07-16
This book is a very well-organized reference book, written for busy people, and as such may complement other textbook-like treatments. The organizing 'strategy' in the book is to ensure that you don't have to wade through many paragraphs of prose to find the one piece information you're looking for - highlighting and bulleting makes the book very easy to use. Also, the many graphs are well-integrated with the text, which provides a clear "total picture" at a glance. The comprehensive list of definitions and multiple relationships and equations in the appendix also adds value, for someone looking to use the material right away. The author's abbreviated approach does leave out some useful material, so normally I'd rate the book at four stars. But for under $20, you can't go wrong with this book. It's a great basic book on pricing on its own, and can also be profitably used as a reference adjunct to other, more traditional, texts.
Lacks focus!.......2004-06-25
I went ahead to buy this book even though it has some substandard reviews simply because I wasnt looking for an overly complicated academic text on pricing. I graduated with a degree in economics and even though I dont consider myself a hard core economist I really felt that this text was bare bones. The first 4 chapters go on and on about what devising strategy entails and Engelson uses such 'dumbed' down english; its almost insulting to anyone in business. The examples are too brief and lack analytical rigor.
Some templates and graphs in chapter 5 were useful but whats up with a section on famous quotes? Seems like Engelson ran out of things to add to his book. This book is so short you can read it in one hour...dont waste 30 bucks on this one...go with KOTLER or Nagle
Practical value of the book for real-time managers.......2000-11-01
I have looked at the previous book reviews, and for me they all appear to miss the mark. This is because these reviewers do not tell me all that much about the book but rather about themselves and their issues. I expect that some may see my review in the same category, but like the book says, "the final determination of value is in the mind of the buyer". I can see how the structure of this book may be considered by some not to be conducive to an academic study text. But I am not an academic and I do not need a textbook. I am a business owner and I need to analyze price and volume relationships in a practical way. I found the mathematical analysis procedures offered by this book to be of a superior quality, and the price/volume techniques particularly useful. I am giving this book a five rating because it provides the procedures and tools I need. I cannot see how someone would rate this book any lower in terms of what it provides and what it sets out to do. I wish there were some easy way to really know in advance how things would work out. This book at least makes the task that much easier with its analysis techniques and useful tools it provides.
Average customer rating:
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Strategic Operations Management: A Value Chain Approach
David Walters , and
Mark Rainbird
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
 Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
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Decision-Making & Problem Solving
| Management & Leadership
| Business & Investing
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Operations Research
| Management & Leadership
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Production & Operations
| Management & Leadership
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Quality Control
| Management & Leadership
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Systems & Planning
| Management & Leadership
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General
| Business & Investing
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Management
| Sales & Selling
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General
| Industries & Professions
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Production, Operation & Management
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0230507654
Release Date: 2007-02-06 |
Book Description
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
Average customer rating:
- Strategic Customer Care -- basic marketing with old fads
- Holistic guideline for managing customer service
|
Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability
Stanley A. Brown
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
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Customer Service
| Industries & Professions
| Business & Investing
| Subjects
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General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
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Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 0471643424 |
Book Description
How to successfully apply the principles of customer care in any company
Most organizations today recognize the importance of improving customer care—the need to go beyond traditional customer service and truly manage customers as assets—but only about 6% apply its principles effectively. This book fully explains the three stages in the evolution of customer care. Readers will be guided through the process of acquiring customers, retaining them through segmentation and management of the relationship, and targeting their most significant marketing efforts to the most profitable segments.
- Shows companies how to identify where they are in their own evolutionary process
- Outlines successes and failures of companies, including Sears, CIBC, AT&T/Matrixx, Kodak, FedEx, and more
Customer Reviews:
Strategic Customer Care -- basic marketing with old fads.......2001-11-11
The book rehashes various old fads and repeats some very basic marketing principles (such as the value of segmentation) that can be found in any basic marketing textbook. I could not find any new ideas in the book, which seems rather useless.
Holistic guideline for managing customer service.......2000-04-03
Brown introduces the reader step by step into the evolution an enterprise has to undergo in order to obtain customer loyalty. Backed up with comprehensive and clear exhibits, Brown offers with his book an excellence resource for each student as well as manager dealing with the topic of customer satisfaction and customer loyalty.
Average customer rating:
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Competitive Marketing: A Strategic Approach
John O'Shaughnessy
Manufacturer: Intl Thomson Business Press
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
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General
| Business & Investing
| Subjects
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Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0415093171 |
Book Description
This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.
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- SIGN with your BABY Complete Learning Kit: US DVD Version, Book, Training Video (DVD), Quick Reference Guide
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- SPIN Selling
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- Starting an Online Business For Dummies, 4th Edition
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