Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Customer Reviews:
Great introductory book to Restraunt Franchising.......2003-10-26
After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.
Book Description
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
- Includes coverage of tourism marketing
- Features new material on marketing technology and it's implications in the hospitality industry
- Offers international coverage
- Provides new, applications approach to the discipline of marketing
Book Description
Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs.
The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge.
Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional.
In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: Identify a winning product and its most appropriate markets. Get your product ready to market. Advertise, promote, and sell your product. Create your own success niche. Professionalize your business.
Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Customer Reviews:
Fantastic book for food start-ups.......2007-10-05
This book was recommended in a class at the local community college on starting a food business. There are
excellent examples of various business models and lots of referrals to other helpful web sites. If you have a
specialty food product you're making in your kitchen and you dream of selling it, this book is perfect.
Great book for people serious about starting a business.......2007-05-15
This book is a goldmine of information about the gourmet food business and how to get your product out there. Many charts, templates and other business resources that are not found in any other book I've read. Loved the "real world" examples.
Very Helpful.......2007-01-13
The book was very helpful to me.It contains a lot of useful information.
Good for a Start.......2007-01-04
The level of detail wasn't what I was hoping for, but it was a good book anyway. This book gives an overview of most aspects of marketing and selling food specialties.
After reading this book, you'll want to get some companion books, such as a book on trade shows, or getting publicity, or any of a dozen ideas the author touches on.
A 'must' for any newcomer cook who would market a product.......2005-11-05
The gourmet food industry is perfect for entry-level food distribution in this country: it lends to testing new products, it doesn't require large start-up investment, and it's a fast-growing industry. To enter, consult Food Marketing International president Stephen F. Hall's latest 4th edition of From Kitchen To Market: Selling Your Gourmet Food Specialty: it outlines and analyzes all kinds of food marketing opportunities for small cottage industries new to the business, discussing everything from building a product's concept using trade shows, brokers, and more. A 'must' for any newcomer cook who would market a product.
Average customer rating:
- Just a reference item
- enthusiast's dream
- Sales and Service of the wine Professional 2nd ed.
- Very good Book
- Sales and Service for the Wine Professional
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Sales and Service for the Wine Professional
Brian Julyan
Manufacturer: Int. Cengage Business Press
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Similar Items:
-
The New Sotheby's Wine Encyclopedia, Fourth Edition
-
The Oxford Companion to Wine, 3rd Edition
-
The World Atlas of Wine
-
The Sommelier's Guide to Wine: A Primer for Selecting, Serving, and Savoring Wine
-
Grossman's Guide to Wines, Beers, and Spirits
ASIN: 1844800539 |
Book Description
Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.
Customer Reviews:
Just a reference item.......2007-04-04
I enjoy having the book as a reference but I would never sit down and ready it from front to back. I did appreciate the clean black and white graphics espically when they were describing a product I have never used. I purchased this item as a supplement to a college class and it has worked out well when I need technical support for project reports.
enthusiast's dream.......2007-02-16
I was first introduced to Mr. Julyan's exciting syllabus through the Court of Master Sommelier's examination process. As both a student of wine and an educator in the hospitality sect, I have found his brief yet thorough writing to be an indispensable reference guide when educating my colleagues at both of my establishments.
For the home enthusiast or even someone just curious about broadening their horizons into a larger world of viticulture and enology, Mr. Julyan's writing broaches the sometimes forboding subject of the old world in an extremely approachable manner, the new world with a sense of excitement and the realms of bartending with both sensetivity toward tradition and the modern mixologist.
For the wine-savvy diner, this book provides valuable insight into the realm of "what should be going on" in the parts of the restaurant world you don't get to see. As a 20 year restaurant veteran, I also greatly appreciated Mr. Julyan's explainations of the difference between the should be's of service versus the nescessary practicality of providing service within the specific constraints of each establishment's environment and ability.
Both an exceptional value and a more approachable read than the sometimes overtly technical wine tomes available, I strongly recommend this to anyone looking to increase the caliber of thier sales and service training in their hospitality career or to soak in a little more than just grape-juice!
Sales and Service of the wine Professional 2nd ed........2007-02-13
Brian Julyan does presents a very comprensive study of wine's of the world, spirts, beers, and service of beverages.
Alot of material in 200 pages.
Self-assessment Questions are helpfull, multi demensional however sometimes he asks very trivial questions with the answer difficult to find in the text.
You will want to use the book over and over, like a good cook book, to increase your understanding and passion for wine.
Highly recomend to anyone wishing to futher their knowledage in the wine world
Very good Book .......2006-08-25
Very good book. I use it as a text book for my beverage class and it's fantastic, easy reading and informative.
Sales and Service for the Wine Professional.......2006-08-07
Great book that I will use often! A wealth of information contained in one book (I actually plan a purchasing more; one for each of my managers). It would be helpful to include a brief summary at the end of each chapter though.
Book Description
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.
Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:
- Diversify your client base
- Develop niche markets and areas of expertise
- Define and customize your customer service
- Establish a back-up plan for use during downturns
- Solicit sales and develop new business
- Market yourself within your company and in the industry
- Set up your own event planning business
Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for:
- event planners
- event planning management companies
- suppliers
- public relations, communications, and administrative professionals
- professionals in the hospitality, culinary, and travel industries
Customer Reviews:
Realy usefull.......2006-08-21
Real good analysis of event market. A lot of good ideas. A god seeing of what need to be done to catch new customers.
Thanks, I'll use it a lot for my company
Book Description
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. This book tells you everything you need to develop a menu program that will ensure the profitability of your restaurant or other foodservice operation. Now in its third edition, Marketing by Menu takes you well into the twenty-first century, covering emerging new markets and the latest trends in home-food replacement services. Fully revised and updated, this edition shows you how to create daily and seasonal menus, catering menus, "healthy eating" programs, and other specialty menus directed at today's widely diverse clientele. You will get precise, step-by-step guidelines to menu layout and design, content development, and profit considerations—including marketing surveys, food costing and pricing, and menu item selection. Complete with work pages to practice the concepts involved, as well as a wealth of real-world examples from restaurants, hotels, and other foodservice operations across the United States and abroad, Marketing by Menu is a one-of-a-kind resource for managers and professionals in the foodservice industry.
Customer Reviews:
Partially Good Book.......2007-02-25
This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!
Easy-to-Read and Extremely Informative.......2006-04-24
I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.
The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
6) How to Create Better Brochures and Collateral Materials
7) Public Relations
8) Promotions
9) 25 Proven Ways to Reach Travel Agents
10) Coop Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour Operators
11) Internet Marketing
12) Loyalty Marketing
13) Marketing Operations
14) Behind the Budget
Appendix: The Marketing Plan
too cool for school.......2006-04-22
Just finished it. Had to write a review. In summary: The Best Marketing Book Ever!
very good .......2006-01-14
Great to read. very good book.
Great book.......2005-09-25
Very interesting and helpful
From real pro!
Not a textbook, fun and easy to read
Book Description
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Download Description
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
Customer Reviews:
Didn't help me at all.......2007-06-12
$65 on a book that's only based on theory and didn't give any insights or executions to help get the job done. A compete waste of money when you can buy a better book for less than $20.
Very Useful and Easy to Follow.......2002-08-21
Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.
Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.
Raves for Event Marketing by Leonard H. Hoyle.......2002-06-27
When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.
so helpful!!.......2002-05-29
The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.
Book Description
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.
Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:
- "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
- "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
This book is part of The Wiley Event Management Series.
Books:
- Restaurant Franchising
- Restaurant Franchising
- Retail Management: A Strategic Approach, Ninth Edition
- Safety 24/7: Building an Incident-Free Culture
- Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach
- Sax's Dangerous Properties of Industrial Materials (3 Volume Set)
- Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
- Sight and Sensibility : The Ecopsychology of Perception
- SIGN with your BABY Complete Learning Kit: US DVD Version, Book, Training Video (DVD), Quick Reference Guide
- Sovereign: A Matthew Shardlake Mystery (Matthew Shardlake Mysteries)
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