Restaurant Franchising

Book Description

Everything you need to know to make it in restaurant franchising.

Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:

Franchising pros and cons.
Developing a winning concept.
Selecting the franchise that fits your style and goals.
Finding financial backing.
Understanding franchise agreements.
State franchise rules and regulations.
Selecting reliable franchisees
Developing healthy franchiser/franchisee relationships.
International franchising.

Unconventional franchises.

Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.

Customer Reviews:

Great introductory book to Restraunt Franchising.......2003-10-26

After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.

Average customer rating:

Hospitality Marketing Management
Robert D. Reid , and David C. Bojanic
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

General | Cooking, Food & Wine | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Cooking, Food & Wine | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Hospitality Management Accounting
Marketing Hospitality
Tourism: Principles, Practices, Philosophies
Event Management
Contemporary Club Management

Accessories:

Hospitality Marketing Management, Student Workbook

ASIN: 0471476544

Book Description

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing

From Kitchen to Market: Selling Your Gourmet Food Specialty

Average customer rating:

Fantastic book for food start-ups
Great book for people serious about starting a business
Very Helpful
Good for a Start
A 'must' for any newcomer cook who would market a product

From Kitchen to Market: Selling Your Gourmet Food Specialty
Stephen Hall
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

How to Open a Financially Successful Bakery
Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store
How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop
Baking for Profit: Starting a Small Bakery
Selling My Food to Supermarkets, Distributors, Etc.

ASIN: 0793199972
Release Date: 2005-06-01

Book Description

Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs.

The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge.

Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional.

In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: Identify a winning product and its most appropriate markets. Get your product ready to market. Advertise, promote, and sell your product. Create your own success niche. Professionalize your business.

Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.

Customer Reviews:

Fantastic book for food start-ups.......2007-10-05

This book was recommended in a class at the local community college on starting a food business. There are
excellent examples of various business models and lots of referrals to other helpful web sites. If you have a
specialty food product you're making in your kitchen and you dream of selling it, this book is perfect.

Great book for people serious about starting a business.......2007-05-15

This book is a goldmine of information about the gourmet food business and how to get your product out there. Many charts, templates and other business resources that are not found in any other book I've read. Loved the "real world" examples.

Very Helpful.......2007-01-13

The book was very helpful to me.It contains a lot of useful information.

Good for a Start.......2007-01-04

The level of detail wasn't what I was hoping for, but it was a good book anyway. This book gives an overview of most aspects of marketing and selling food specialties.
After reading this book, you'll want to get some companion books, such as a book on trade shows, or getting publicity, or any of a dozen ideas the author touches on.

A 'must' for any newcomer cook who would market a product.......2005-11-05

The gourmet food industry is perfect for entry-level food distribution in this country: it lends to testing new products, it doesn't require large start-up investment, and it's a fast-growing industry. To enter, consult Food Marketing International president Stephen F. Hall's latest 4th edition of From Kitchen To Market: Selling Your Gourmet Food Specialty: it outlines and analyzes all kinds of food marketing opportunities for small cottage industries new to the business, discussing everything from building a product's concept using trade shows, brokers, and more. A 'must' for any newcomer cook who would market a product.

Sales and Service for the Wine Professional

Average customer rating:

Just a reference item
enthusiast's dream
Sales and Service of the wine Professional 2nd ed.
Very good Book
Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Brian Julyan
Manufacturer: Int. Cengage Business Press
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Spirits | Drinks & Beverages | Cooking, Food & Wine | Subjects | Books

General | Travel | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Cooking, Food & Wine | Qualifying Textbooks - Fall 2007 | Stores | Books

Travel | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

The New Sotheby's Wine Encyclopedia, Fourth Edition
The Oxford Companion to Wine, 3rd Edition
The World Atlas of Wine
The Sommelier's Guide to Wine: A Primer for Selecting, Serving, and Savoring Wine
Grossman's Guide to Wines, Beers, and Spirits

ASIN: 1844800539

Book Description

Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.

Customer Reviews:

Just a reference item.......2007-04-04

I enjoy having the book as a reference but I would never sit down and ready it from front to back. I did appreciate the clean black and white graphics espically when they were describing a product I have never used. I purchased this item as a supplement to a college class and it has worked out well when I need technical support for project reports.

enthusiast's dream.......2007-02-16

I was first introduced to Mr. Julyan's exciting syllabus through the Court of Master Sommelier's examination process. As both a student of wine and an educator in the hospitality sect, I have found his brief yet thorough writing to be an indispensable reference guide when educating my colleagues at both of my establishments.

For the home enthusiast or even someone just curious about broadening their horizons into a larger world of viticulture and enology, Mr. Julyan's writing broaches the sometimes forboding subject of the old world in an extremely approachable manner, the new world with a sense of excitement and the realms of bartending with both sensetivity toward tradition and the modern mixologist.

For the wine-savvy diner, this book provides valuable insight into the realm of "what should be going on" in the parts of the restaurant world you don't get to see. As a 20 year restaurant veteran, I also greatly appreciated Mr. Julyan's explainations of the difference between the should be's of service versus the nescessary practicality of providing service within the specific constraints of each establishment's environment and ability.

Both an exceptional value and a more approachable read than the sometimes overtly technical wine tomes available, I strongly recommend this to anyone looking to increase the caliber of thier sales and service training in their hospitality career or to soak in a little more than just grape-juice!

Sales and Service of the wine Professional 2nd ed........2007-02-13

Brian Julyan does presents a very comprensive study of wine's of the world, spirts, beers, and service of beverages.
Alot of material in 200 pages.
Self-assessment Questions are helpfull, multi demensional however sometimes he asks very trivial questions with the answer difficult to find in the text.
You will want to use the book over and over, like a good cook book, to increase your understanding and passion for wine.
Highly recomend to anyone wishing to futher their knowledage in the wine world

Very good Book .......2006-08-25

Very good book. I use it as a text book for my beverage class and it's fantastic, easy reading and informative.

Sales and Service for the Wine Professional.......2006-08-07

Great book that I will use often! A wealth of information contained in one book (I actually plan a purchasing more; one for each of my managers). It would be helpful to include a brief summary at the end of each chapter though.

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Average customer rating:

Realy usefull

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
Judy Allen
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Customs & Traditions | Social Sciences | Nonfiction | Subjects | Books
Similar Items:

Start Your Own Event Planning Business: Your Step by Step Guide to Success (Start Your Own Event Planning)
How to Start a Home-Based Event Planning Business (Home-Based Business Series)
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management

ASIN: 0470833874

Book Description

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

Diversify your client base
Develop niche markets and areas of expertise
Define and customize your customer service
Establish a back-up plan for use during downturns
Solicit sales and develop new business
Market yourself within your company and in the industry
Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for:

event planners
event planning management companies
suppliers
public relations, communications, and administrative professionals
professionals in the hospitality, culinary, and travel industries

Customer Reviews:

Realy usefull.......2006-08-21

Real good analysis of event market. A lot of good ideas. A god seeing of what need to be done to catch new customers.
Thanks, I'll use it a lot for my company

Average customer rating:

Marketing by Menu
Nancy Scanlon
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

General | Cooking, Food & Wine | Subjects | Books

Professional | Professional Cooking | Cooking, Food & Wine | Subjects | Books

Food Science | Agricultural Sciences | Science | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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Cooking, Food & Wine | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

Science | Qualifying Textbooks - Fall 2007 | Stores | Books

Travel | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Menu: Pricing & Strategy (Hospitality, Travel & Tourism)
Fundamentals of Menu Planning, 2nd Edition
Human Resource Management in the Hospitality Industry
The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry
On Cooking: A Textbook of Culinary Fundamentals (4th Edition) Study Guide

ASIN: 0471253308

Book Description

Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. This book tells you everything you need to develop a menu program that will ensure the profitability of your restaurant or other foodservice operation. Now in its third edition, Marketing by Menu takes you well into the twenty-first century, covering emerging new markets and the latest trends in home-food replacement services. Fully revised and updated, this edition shows you how to create daily and seasonal menus, catering menus, "healthy eating" programs, and other specialty menus directed at today's widely diverse clientele. You will get precise, step-by-step guidelines to menu layout and design, content development, and profit considerations—including marketing surveys, food costing and pricing, and menu item selection. Complete with work pages to practice the concepts involved, as well as a wealth of real-world examples from restaurants, hotels, and other foodservice operations across the United States and abroad, Marketing by Menu is a one-of-a-kind resource for managers and professionals in the foodservice industry.

Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store

Average customer rating:

A great guide
Invaluable Tool
Good for starting stores or providing to stores.
Primer on Contemplating Gourmet Store Venture
Don't even think of opening a gourmet food store without it.

Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store
Robert Wemischner , and Karen Karp
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Retailing | Industries & Professions | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books

General | Baking | Cooking, Food & Wine | Subjects | Books

General | Cooking, Food & Wine | Subjects | Books

Professional | Professional Cooking | Cooking, Food & Wine | Subjects | Books

Reference | Cooking, Food & Wine | Subjects | Books

Gourmet | Special Occasions | Cooking, Food & Wine | Subjects | Books
Similar Items:

How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop
From Kitchen to Market: Selling Your Gourmet Food Specialty
How to Open a Financially Successful Bakery
Specialty Shop Retailing: How to Run Your Own Store Revised
Baking for Profit: Starting a Small Bakery

ASIN: 0471139394

Book Description

"In this book we will communicate just how competitive and serious the business of specialty food retailing is today. We will provide you with a comprehensive overview of the industry, the market today, tools to [enable you] to make a commitment to go ahead, a thorough outline for your business plan, checklists for the most important planning stages, anecdotes and recommendations from the top players in the industry, and tips and insights into the intangibles of what makes good businesses good. You will have a better chance of success by being well armed and taking all the right precautions through careful preopening research and development. And you will see that, for success, it is not just information and organization but ample funding that will give your new business a fighting chance to ripen, develop, and succeed. Guided by this text and the accumulated wisdom of sage retailers who've paved the way, and fueled by your own enterprising spirit and imagination, dream big, plan carefully, and proceed with confidence to success." — From the Preface of Gourmet to Go

It begins with a dream, a longing for the independence, self-reliance, and creative freedom of running your own specialty take-out food store. But if you want that dream to become a reality, you can't rely solely on your expertise as a chef, manager, or owner of a previous business — you'll need to develop all of those skills and more. You need a comprehensive, reliable information source that shows you what to expect and prepares you to deal with the unexpected. You need to learn from the successes and failures of others how to envision, plan, finance, establish, and run a successful gourmet retail operation. You need Gourmet to Go.

This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. Next, you'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash. Each of these issues is presented in a clear, forthright style that enables you to understand your options and make informed choices. You'll also learn how to:

Market and promote your store and build a steady clientele
Exceed your customers' expectations for quality and service
Use in-store signage and irresistible merchandise displays to increase sales
Expand or convert an existing business
Fine-tune your business to promote growth

Whether you're a foodservice professional yearning for independence or a retailer looking to expand or transform your current business; whether you're a caterer wanting to offer your creations to a broader public or a successful manager in search of a great business opportunity, Gourmet to Go helps you start strong and guides you every step of the way, until your dream comes true.

Customer Reviews:

A great guide.......2004-11-20

A friend recently opened a store and this book has acurately addressed some of the issues we are experiencing. The author has a knack for addressing both personal issues such as self doubt, fear, relations with partners as well as topics related to the business. He compels the entrepreneur to think hard about the objectives of his undertaking and then walks him through it step by step.

The sections on site location and templates for creating a business model, mission statement and feasability study are better than two other books that I had purchased.

Most of the book has little to do with specialty food and more about the decision and execution process of opening a new place. I would recomend it to both someone just toying with the idea and someone who is already established.

Invaluable Tool.......2003-06-14

I have been working on opening a specialty food shop/cafe and got stuck on the logistics of planning. After using several guides and books I randomly found (and getting NOWHERE) I decided to buy Gourmet to Go on a recommendation. It is THE best thing I could have ever bought, hands down. It seems that all the questions I had were answered in the book, and the structure of the book leads readers down a logical path through the maze of planning for this type of business. If you are to buy any book on this topic, this is the one. The money spent on this book will save you thousands later on. Two thumbs up!

Good for starting stores or providing to stores........2003-06-07

This is an excellent treatise of starting a specialty food store or, perhaps is even more beneficial to one who wishes to wholesale food products to place in food stores or delis..

People wanting to cash in on the current trend towards take-out convenience need this book, as well as From Kitchen To Market and How To Get Your Product Into Supermarkets.

The three books are invaluable for overlapping reasons. A prospective store operator needs to understand how to setup his or her store and, just as important, how their competition operates. Beginning store operators also need to understand their industry in detail not merely from the viewpoint of their competition and from their customers, but from their suppliers position.

Gourmet To Go does a great job from a narrow viewpoint. Probably the only topic not suffriciently explored is the hands'-on advice. Perhaps the next edition will detail the possibilities for including rollergrills, microwaves and how to earn what the industry refers to as "Plus-sales." I'm speaking of the technique in all fast food chains and convenience stores to get customers to spend more money.

Other hands-on topics that should be discussed are controlling theft and the experience of many store operators who have lost significant chunks of money in providing lottery tickets. I know of a feww whose losses exceeded $10,000. Adding insult to injury, lottery only reimburses stores from one to three percent of gross sales and pay-outs for winning tickets. Despite such a poor return on investment, many stores consider it mandatory to provide lottery.

Further, computerizing the store could be considered, as well as installing UPC readers. It is not uncommon to see even the smallest store using such equipment. Yet, those installing such systems all seem to have to reinvent the wheel.

Again, buy this book but augment it with From Kitchen To Market and with How To Get Your Product Into Supermarkets so you can keep up with and, perhaps, improve upon your competition and keep customers, suppliers and yourself happy!

Primer on Contemplating Gourmet Store Venture.......2003-04-04

Having some experience with new product projects for major corporations, this somewhat smaller scale, but nonetheless similar principled look at the operations and craft of specialty food store biz is well-done.

It is full of relevant and cogent thoughts for anyone interested in this market niche. What I found very well done is the sections of writing the biz plan and the steps therein critical to putting together and then implementing such.

Also included are fairly thorough lists of resources such as consultants, trade journals, suppliers, etc.

What could possibly have been additionaly useful was stress on two key areas: concentration on obstacles and their probability of happening (i.e. scenario plotting) and finding and use of two key players from the outset: attorney and accountant/tax specialist.

Don't even think of opening a gourmet food store without it........2002-01-28

Although, as the name suggests, this book is geared mainly towards gourmet to go operations (specialty food stores with emphasis on catering and gourmet take-out) it is an invuluable resource for anyone thinking about entering the gourmet food industry.

I wasted all kinds of time and money on general business start-up books and learned little more that nothing about starting a gourmet food store (or any business for that matter). The business plan section alone is better than a whole book I purchased on the subject. I found every bit of Gourmet to Go to be extemely useful and after reading it couldn't believe I had even considered going into business without it.

Heads in Beds: Hospitality and Tourism Marketing
Average customer rating:

Partially Good Book

Easy-to-Read and Extremely Informative

too cool for school

very good

Great book

Heads in Beds: Hospitality and Tourism Marketing
Ivo Raza
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books
Marketing & Sales | Business & Investing | Subjects | Books | Advertising | Consumer Behavior | Customer Service | Marketing | Public Relations | Sales & Selling
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Marketing for Hospitality and Tourism (4th Edition)

Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy

Check In; Check Out: Managing Hotel Operations (7th Edition)

Hotel Management and Operations

Managing Hotels Effectively: Lessons from Outstanding General Managers

ASIN: 0131101005

Customer Reviews:

Partially Good Book.......2007-02-25

This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!

Easy-to-Read and Extremely Informative.......2006-04-24

I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.

The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
6) How to Create Better Brochures and Collateral Materials
7) Public Relations
8) Promotions
9) 25 Proven Ways to Reach Travel Agents
10) Coop Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour Operators
11) Internet Marketing
12) Loyalty Marketing
13) Marketing Operations
14) Behind the Budget
Appendix: The Marketing Plan

too cool for school.......2006-04-22

Just finished it. Had to write a review. In summary: The Best Marketing Book Ever!

very good .......2006-01-14

Great to read. very good book.

Great book.......2005-09-25

Very interesting and helpful
From real pro!
Not a textbook, fun and easy to read

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Average customer rating:

Didn't help me at all
Very Useful and Easy to Follow
Raves for Event Marketing by Leonard H. Hoyle
so helpful!!

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Leonard H. Hoyle
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Event Sponsorship (The Wiley Event Management Series)
Professional Event Coordination (The Wiley Event Management Series)
The Event Marketing Handbook : Beyond Logistics and Planning
Event Risk Management and Safety
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

ASIN: 047140179X

Book Description

Authored by a well-known figure in the field.

Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
Individual chapters address the differences involved in marketing different types of events.
Examines future trends and key issues such as how to reach new event attendees.
Includes appendices with sample forms, contracts, and more.

Download Description

Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.

Customer Reviews:

Didn't help me at all.......2007-06-12

$65 on a book that's only based on theory and didn't give any insights or executions to help get the job done. A compete waste of money when you can buy a better book for less than $20.

Very Useful and Easy to Follow.......2002-08-21

Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.

Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.

Raves for Event Marketing by Leonard H. Hoyle.......2002-06-27

When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

so helpful!!.......2002-05-29

The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)

Average customer rating:

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)
Stowe Shoemaker , Robert C. Lewis , and Peter C. Yesawich
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Leadership | Management & Leadership | Business & Investing | Subjects | Books

Motivational | Management & Leadership | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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Quality Service: What Every Hospitality Manager Needs to Know
Facility Management
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Essentials of Economics

ASIN: 0131182404

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