Customer Reviews:
Great Book.......2002-04-06
This Book has provided many useful tools.
I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.????
Great!.......2000-06-23
Simply simple for all. The guide to the marketing-based world
Excellent educational material, good software and study case.......1999-09-23
This is a very good book which illustrates some classical marketing model, with the help of software. I strongly recommand for marketing researcher and student.
Great topics, exciting approaches, but not user friendly.......1999-06-04
This book gives a rare glimpse as to how marketing analysis should take place in the intelligent corporation. Unfortunately, for those of us trying to apply the concepts, getting from theory to application with these materials is difficult. But what other books handle these vital topics??!
A second edition could polish the software and clarify the examples to make this a truly outstanding book.
Interesting Book, Absolutely Lousy Software & Cases.......1999-05-01
This book actually has two parts. The first is a very useful hardback book on marketing models which is probably worth about $50. The second is a newsprint-quality paperback with a CD which contains Microsoft Excel spreadsheets programed by the authors. The software is a complete waste of time. The authors have protected every sheet, preventing users from inputing their own data into the models or from using Excel's auditing features to understand how the models work. The authors also change user's default settings in Excel and make shutting down their spreadsheets difficult by disabling the user's ability close the spreadsheet using Excel's normal commands and forcing users to use the author's menu bar which remains even after the spreadsheets are loaded. The authors are extremely arrogant and treat their readers like children with annoying spreadsheet protection and macros with software virus-like behavior. Don't waste your time or money on this book. I would return it if I could, but the publisher does not provide a money back guarantee.
Book Description
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Customer Reviews:
Good book for big business... but not for start-ups.......2007-09-09
Actionable Web Analytics is both well thought out and well written; but it's geared for big business (or medium size at least). If you're a general manager or executive type getting involved with web analytics this is a great book.
However, it's not geared toward the start-up entrepreneur. One of the sections talks about getting your "team" involved... your team being your: CMO (chief marketing officer), web team manager/leader, designer, information architect, usability expert, copywriter, developer, web analyst, strategist, channel manager, segmentation lead, etc. ,etc. For this I joked to my girlfriend that I guess i can have my meeting in front of the mirror! I'm all of these titles I guess. Another section talks about a company that incorrectly spent $150,000 per month on web analytics. While they did mention that this money was somewhat illspent, for entreprenurs this is totally irrelevant.
I gave it a good rating (4 stars) simply because I think the audience the authors intended (corporate types) will get a great benefit out of it. The book is particularly useful if a reader needs to put together a cohesive argument to someone else (e.g. upper management) that analytics (basically measurements) can help with making a company's website more profitable. To that end, the book does a great job!
Right to the point.......2007-08-05
Along with other classics (J. Sterne, E. Peterson) this is definitely a must have book in any web analytics collection. Straight to the point, it provides the reader not only with a better understanding of the web metrics, but also gives the reader multiple "sell"able insights of these numbers. This last point is especially important for every web analyst practitioner, in positioning himslef/herself as a business intelligence provider, rather than a computer "geek".
Not just for web analytics, this is a must read for all web developers.......2007-07-25
This books details some of the most important best practices in web development. All corporate websites have goals. The authors detail critical processes in planning website goals, measuring those goals, and optimizing sites to hit goals overtime. While many practitioners find web data analysis to be a difficult subject to master, the authors take a very simple and friendly approach to teaching some of the most complex subjects in planning and measuring all types of sites. This book is a great read for all levels of web developers.
A Web Analytics Must.......2007-07-18
A simple, yet powerful, easy to understand approach for all levels of expertise in the area of web analytics. For those that feel they are just keeping their head above water in the ever turbulent web data ocean, this book is a must. The layout is such that its not only a good first read, but also easily referenced later. Great effort Jason.
Best web analytics book out there!.......2007-06-20
This is by far the best web analytics book out there! I would give this 6 stars if I could. The chapters on Dynamic Prioritization and Monetization carry the smartest ideas/models anywhere in the analytical literature space and they serve to build out an immensly powerful framework of thinking that can catalyze any company's ROI. While 90% of Avinash Kaushik's 480 size book revolves around carrying over several pie-in-the-sky processes from Industrial Engineering to accessorize one's day-to-day web analytics or explaining the history of web analytics, Jason and Shane really cut to the core of the important matter: driving ROI and how to achieve this. These guys have been doing this longer than maybe a handful of others on the planet so they come to the table with tons and tons of expertise and practical knowledge. They do a fantastic job talking about growing and breeding an analytical culture...another key part of the business. After all if you can obtain the the best analysis out there but can't convey the importance to the CEOs in a way that they can understand, it can only have so much power. This book equips you with schemes to empower yourself to the next stage, hence the "actionable" in the title. One can learn how to build a corporate analytics culture so that the analytics can fuel decisions and content deployment. This book is all about taking analytics to a whole new level. At the end of the day, measuring the value of investments is the key to everything. The analysis chapter is absolutely worth calling out as it devotes considerable attention to analyzing different types of sites, including subscription sites (a genre of sites generally ignored in other analytics books) as well as onsite search (another thing rarely covered). This book is for the busy person who wants to drive ROI and drive changes versus reading through the unactionable icing-on-the-cake content (e.g top 10 myths of analytics) for the sake of knowing more.
Book Description
Is Your Company Getting the Most from Its Investment in Change?
Many companies have already invested heavily in infrastructure change, some are making that investment now, and all are contemplating the costs of becoming or evolving as an e-business. Is your company a "greenfield" organization with no back-end systems, or one whose infrastructure support systems are integrated across the enterprise? Are you just beginning to think about e-business capabilities, or are you on the leading edge of convergence? Whatever your company's position on the ERP/E-Business Matrix, E-Business and ERP: Transforming the Enterprise provides the proven techniques you need to know to meld enterprise resource planning capabilities with the communications power of the Internet.
Is Your Company Positioned for E-Business Success?
The Internet has revolutionized twenty-first century business. Organizations today can communicate with customers, suppliers, and sellers at e-speed with the click of a mouse. Yet, with all of the excitement about the external possibilities of the Internet, companies still need efficient internal processes to make and move products, manage finances, recruit and motivate employees, and excel.
E-Business and ERP: Transforming the Enterprise covers the skills and tools you will need to combine existing ERP software and capabilities with emerging Web-based technologies. In this forward-thinking outline for a new business structure, executives and managers will discover:
* Strategies for established companies to penetrate the Internet marketplace
* Procedures that lower costs across the supply and demand chain
* Techniques that help you meet-and master-the dot.com challenge
The companies best positioned to succeed in the near future are those that can balance existing ERP-based infrastructures and capabilities with exciting new e-business innovations. E-Business and ERP: Transforming the Enterprise examines the changing but essential role of ERP, places it in the context of the Web-based technologies defining today's e-business environment, and reveals how to blend the best aspects of both to create a strong and flexible twenty-first century business enterprise.
Customer Reviews:
Project Management ....He gets it!!.......2002-03-05
He fully understands the relationship between collaborative technology as it relates to project management in a large enterprise environment.
As he so well points out... "the speed which one implements technology relating to process management in order to accomplish large tasks" will differentiate success from failure. This is a "must read" for senior management if they wish to survive in a complex "project management", collaboration /Internet environment. How to utilize technology to accomplish this is the key!!
A great resource for management.
Project Management ....He gets it!!.......2001-08-06
Mr. Shield clearly gets it!!".
He fully understands the relationship between collaborative technology as it relates to project management in a large enterprise environment.
As he so well points out... "the speed which one implements technology relating to process management in order to accomplish large tasks" will differentiate success from failure. This is a "must read" for senior management if they wish to survive in a complex "project management", collaboration /Internet environment. How to utilize technology to accomplish this is the key!!
A great resource for management.
Both/And -- Not Either/Or.......2001-05-06
An excellent overview of a very complex and timely subject. I especially liked the ERP/E-Business Matrix and the discussion of regions, companies and assumptions underlying it. I found the discussion of "adaptive" vs. "disruptive" changes helpful and insightful. Very concise and to-the-point, a quick & easy read, but one which should be internalized over a longer period of time. Covered a lot of ground in less than 200 pages. Overall, an excellent addition to my bookshelf.
Would, however, have liked to see a bibliography & some footnotes for the statistics cited
ERP moving into e-Business.......2000-10-26
If you are coming from an APICS viewpoint on ERP, this book is consultant-speak only. It is however a prime mover on a very important issue, how will those 1996-1999 implemented ERP systems move forward now that Y2k spending has been digested in Fortune 2000 companies?
Tulane University Review.......2000-08-07
E-mail below received July 26, 2000. Posted with permission. I thought that potential buyers might find it helpful. Grant Norris --------------------------------------
Hello Grant, James, Kenneth, John Dunleavy and John D. Balls,
I wanted to write this e-mail to let you know that your book titled "E-Business and ERP" is well written and the subject matter most appropriate in depicting the state of the technology and e-business at this point. I found your depiction and representations very good.
I am a faculty member at the Freeman School of Business, Tulane University in New Orleans. I teach two courses that are pertinent to the content of your book. The courses are titled "Enterprise Integration I and II". These are courses taught to the MBA students, who find the course very interesting and fascinating.
I plan to ask the students to read your book as part of additional reading material for the course.
Sincerely
Raj Sharman
+++++++++++++++++++++++++++++++++++++++++++
Prof. Raj Sharman, Ph.D. JF Seinsheimer Jr Research Fellow A. B. Freeman School of Business, 7 McAlister Lane, Tulane University, New Orleans, LA 70118
Book Description
Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.
Customer Reviews:
Excellent Competitive Intelligence Insights.......2005-11-16
The bad news is that many imaginative competitive intelligence techniques - those worthy of the movies and TV - are illegal or unethical. The good news is that you don't need to violate laws or ethics to gather proprietary, sensitive information about your competitors. This book offers a somewhat scholarly but decidedly useful set of tips, tools and techniques. These resources belong in the arsenal of any competitive intelligence officer, or any businessperson - from a marketing researcher to a salesperson - who is interested in using the Web to learn what the competition could be doing. At a minimum, We highly recommend reading this to learn about all you can easily, legally discover on the Web. It may open your eyes to the value of information and the need to protect your data. Of course, the Web changes quickly and some of the specific listings about search engines and techniques may be out of date already - but the general thrust of competitive intelligence is unlikely to change.
Product Description
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory. "I am very excited about this book. Finally marketing can exhibit its scientific muscle and move from opinions-based decision making to data-based decision making. I think this is a very important book that will spawn a new discipline within marketing." Philip Kotler, Northwestern University This package includes a CD containing Marketing Engineering Classic v2.4 software and a one-year license for the use of 26 software programs, help files, and tutorials. Requires Microsoft Windows OS and Microsoft Excel.
Note: This software is not compatible with Excel 2007. For more information on software, visit www.mktgeng.com for the educational market and www.decisionpro.biz for professional applications.
Customer Reviews:
helpful text.......2006-11-15
The content and tutorials of this text are useful. They will familiarize the reader with the types of tools and methods that are used to support marketing decisions.
In many cases the inputs of the analysis exercises are given and too subjective to duplicate the results with alternate data. However, the processes help organize your thoughts.
I'd recommend this book to anyone looking to develop a general understanding of marketing analytics.
I also found the software a bit buggy but usable none the less.
Poorly written.......2001-06-13
I bought this book for an advanced marketing class in my MBA program. The authors explain in detail the elementary topics which are covered in basic marketing class. For e.g. they talk in detail about segmentation, but they fail to explain thoroughly clustering and factor analysis.The tutorial also lacks depth and does not interpret the numbers.
Software Bugs.......2001-04-15
The book is o.k., but the software is full of bugs.
Content Listing.......2000-10-21
I want to know content listing from this book
Book Description
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Customer Reviews:
Great Marketing Planning Book.......2006-08-19
This is a highly effective book for building a basic marketing plan. I highly recommend it.
Analysis for Marketing Planning.......2006-08-10
Formal Market Planning requires a structured and organized methodology to comprehensively formulate a series of initiatives to support goals, objectives, and a company mission. Let there be no misunderstandings, the Analysis for Marketing Planning is the gold standard to guide the reader through the process. Replete and well structured with excellent templates and good example, the reader is able to develop the proper content to complete a marketing plan. As professor of marketing at several universities and a practicing consultant, Analysis for Marketing Planning is the reference and text used to educate PhD candidates in the "best practice" of market planning. Get this book and be informed and armed with the best.
A good tool.......2003-09-01
This is a good step-by-step detailed tool. It is not for a beginning student or business person. You do need some understanding of terms before you use this book, but once you have a background, this book can be a great asset.
It is a touch overpriced, but then again most textbooks are.
Absolutely Fantastic!.......2001-07-12
While most marketing books talk at a very high level (targeted towards high-level managers in the organization) this book is the first of its kind that talks at the implementational level. This is a MUST READ for anybody interested in putting together action plans that can be used to get some real-world real-work done. I cannot stress enough how helpful this book has been to me in putting together my marketing plans (product/service based, product/service line based and brand based). Whats fascinating is how easy it is to read this book and quickly start to formalize executional plans. It covers varied topics in small concise chapters detailing different methodologies and where they can be applied. Topics covered range from competitive sets, industry analysis, customer analysis, forecasting markets, segments and everything a marketer needs to develop working marketing plans.
I constantly keep coming back to this book to evaluate how I am organizing my action plans and if I'm doing the right thing (from a process perspective).
BUY THIS BOOK AND BUY IT NOW.
Slammed-Full of Marketing Information!! A must read........1998-01-22
A whole marketing planning course into 200 pages! I am a MBA who was required to read this. This should be required reading for anyone in business - students and professionals. It covers everything from Competitor Analysis to Market Potential and Forecasting. You can become a marketing guru in less than a week.
Average customer rating:
- mercadotecnia
- Excellent Book
- read this book
- Culture difference in Taiwan may devaluate this grate book.
- Culture difference in Taiwan may devaluate this grate book.
|
Marketing Management: Analysis, Planning, Implementation, and Control
Phillip Kotler
Manufacturer: Prentice Hall College Div
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Binding: Hardcover
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Similar Items:
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Kotler on Marketing : How to Create, Win, and Dominate Markets
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Marketing Management
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Marketing Management (12th Edition) (Marketing Management)
ASIN: 0132435101 |
Customer Reviews:
mercadotecnia.......2000-02-11
necesito informacion acerca de la planeacion, control, ejecucion y analisis de la mercadotecnia
Excellent Book.......1999-11-06
I have gone through this book during my MBA at Lahore, Pakistan. It is an excellent book on advanced Marketing. Those who have basic knowledge of Marketing and now seeking for advanced knowledge must read this book.
read this book.......1999-07-18
I like books of Mr. Kotler so much and I would like to read his books as much as possible. Thank you very much !
Culture difference in Taiwan may devaluate this grate book........1999-06-28
I am a MBA student in Taiwan. Our teacher use this book in his 90 students' class. The midterm and final test are in English followed by the teachers' test samples. I do not feel the right way how the test goes. I got the middle-lower score. I like to read the cases followed by the theory, but I falled in theory its-self with the way the test used. Is there somthing wrong? I was told it is a great book. I think it is a useful book in USA but market may different in Asia . As a minority , I suggest more application on Asia market and review the test method that may widely use this book in Asia 2-3 billion people.
Culture difference in Taiwan may devaluate this grate book........1999-06-28
I am a MBA student in Taiwan. Our teacher use this book in his 90 students' class. The midterm and final test are in English followed by the teachers' test samples. I do not feel the right way how the test goes. I got the middle-lower score. I like to read the cases followed by the theory, but I falled in theory its-self with the way the test used. Is there somthing wrong? I was told it is a great book. I think it is a useful book in USA but market may different in Asia . As a minority , I suggest more application on Asia market and review the test method that may widely use this book in Asia 2-3 billion people.
Book Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1990. The length of the article is 1860 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: 20 reasons to just say no to buying a planned gift.
Author: Willard Bailey
Publication:
Fund Raising Management (Magazine/Journal)
Date: May 1, 1990
Publisher: Hoke Communications, Inc.
Volume: v21
Issue: n3
Page: p76(2)
Distributed by Thomson Gale
Average customer rating:
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401 (k) vs. 403 (b): new choices for not-for-profit companies.: An article from: Fund Raising Management
Herb Smith
Manufacturer: Hoke Communications, Inc.
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ASIN: B00098D3DE
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on October 1, 1998. The length of the article is 698 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Nonprofit organizations are given the choice between the popular 401(k) plans and the Tax Deferred Annuity plans otherwise known as the 403(b). The two plans have many obvious similarities but also differences which are not immediately apparent. Most nonprofit organizations prefer the latter because of its familiarity and greater flexibility. Nevertheless, the 401(k) has its share of advantages which explains why it is so popular with profit-oriented organizations.
Citation Details
Title: 401 (k) vs. 403 (b): new choices for not-for-profit companies.
Author: Herb Smith
Publication:
Fund Raising Management (Magazine/Journal)
Date: October 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29
Issue: n8
Page: p36(1)
Distributed by Thomson Gale
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