Book Description
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
Customer Reviews:
Very Helpful.......2007-08-23
Fine Art Publicity has some very good ideas about marketing and publicity. We just opened an art gallery, and have already had a few articles published in local newspapers thanks to the suggestions in this book.
Book will be a great help.......2005-09-16
I am writing a business plan to open an art gallery.
Even though I already know how to market service businesses,
I need to learn a lot about marketing an art gallery. I
found a trove of very good advice in this book. I appreciate
the easy layout and readability also. I expect anyone
with an art business can find ideas here.
A 'must' for aspiring artists and gallery owners alike.......2005-06-10
The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.
This book is great.......2003-09-06
I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.
Search Elsewhere.......2002-12-12
I buy alot of books but I have never before seen a book written for an adult audience spread so thinly over so many pages. I suppose this was done to try to create the illusion of there being more information here than there really is. What little useful information this book contians seems to be repeated over and over. I would guess again to fill pages. I feel there is virtually no practical information here for an artist and very little for a gallery. I usually don't have an interest in writing book reviews but I was so disappointed in this book that I wanted to alert others to search elsewhere for useful information.
Book Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.
Customer Reviews:
Excellent For The Novice Special Event Manager.......2001-11-18
I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.
This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event.
Even if you are organising events for a small number of participants, I highly recommend reading this book.
Good Refrence.......2001-04-08
Contains short passages about each facet of event managment. Book is targeted at readers planning large-scale (50,000+ people) events, but much of it is applicable to all types of events. Not a great read, and definitely not the only book to own on event mgmt and marketing, but nontheless it serves as an excellent refrence for specific topics and questions, especially for beginners.
This book is a simple introductory text on event management........1998-07-19
This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young.
It's not what its cracked up to be........1998-04-07
The book provides you with cursory information and skims over specifics and details. It is not, in my opinion, a complete guide but more of a checklist or overview of special event management. In addition, there is not much to glean from the successful strategies that are showcased, because these too, are not indepth; the book does not really say how they were successful, just that they were successful. It is definitely not for someone doing research on entering this field.
Amazon.com
Publicizing a book, whether it's your own or someone else's, can be a daunting task. With books piled precariously high in editors' and producers' offices, how do you possibly make yours stand out? Relax. "There's no such thing as an author or book that isn't publicizable," says Jodee Blanco, who has been promoting books for nearly 20 years. "You have to be willing to tailor the campaign to fit the situation." Blanco's approach is to read the book, interview the author, then explore all possible angles. Some books are best publicized from the national level down; others fare better with grassroots campaigns. In The Complete Guide to Book Publicity Blanco explains the ins and outs of writing press kits, conducting media research, making pitches, tailoring and running publicity campaigns, and organizing book tours. She divulges the secrets to interview success, which include the author's knowing as much about the interview as possible ahead of time (it also helps, she says, not to wear plaid and not to hawk the book too blatantly). Most important, though, Blanco knows how to get a media contact to read her mail, and even to return her phone calls. Sometimes, she says, she'll "messenger [a] note with a flower or piece of chocolate. A touch of human kindness works wonders." --Jane Steinberg
Book Description
The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events.
Jodee Blanco has spearheaded campaigns for more than a dozen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities.
Customer Reviews:
Great ideas, great practical information!.......2007-07-15
I bought this book in order to get more information about how to further publicize my own recently published book. I found this book very helpful, with great ideas and suggestions. The book is laid out very concisely and it is very easy to navigate the different topics and chapters. I was so thankful to find this book!
www.balloonstopawpaw.com
Thanks!
One of the most important books on Literary PR - EVER!!.......2007-05-30
Wow.
Wait... let me rephrase that.
WOW!! Forget every other review I have ever given. With all due respect to such classics as "Jump Start You book Sales" and "1,001 Ways to Market Your Book" this book opened my eyes to the other side of the media - and how to get there. I have read and reread everything from "How to Sell You book on Amazon" to "Publicize You Book" (and hundreds of other texts), but this one book stands out head and shoulders as a MUST READ if you ever want to sell ANY books. Written TO the author or public relations specialist (seasoned or student), this book covers in depth print, broadcast, local, regional, and national media like no other book on the subject. Read all of the books I listed above - and read anything By Rick Frishman, but make sure you always have THIS BOOK within arms' reach.
Jodee knows her stuff and she tells all. In contrast to the wonderful texts above, what I gleaned from these pages was HOW TO plan out a campaign (not just a collection of nifty ideas - which are also useful in their own right). Jodee explains the inner workings of every aspect of the media, and how to approach a television producer versus a radio producer or news paper editor, and why. Moreover she gives example after example of how to write a grreat press release, cover letter, question and topic sheets, but her greatest accomplishment is her intensive work on fiction.
NO OTHER BOOK I have read comes close to covering "How To" promote fiction like this one does. I have spoken to and emailed scores of well known and respected professionals who shy away from fiction, but Jodee tackles it head on and tells you as an author or publicity specialist exactly how to research, locate, and exploit the right angles to make the media frenzy for your book. "Where is the hook?" is the greatest bane of anyone who attempts to publicize a novel. "Why should anyone care that you wrote a story?" This book is the first (and currently ONLY) I have found to address these two nefarious questions. This book changed my life. Most highly recommended.
This book is exhausting.......2007-03-17
Some books leave you hungry for more. Others leave you satisfied and content. And still others leave you literally exhausted, like consuming a Thanksgiving dinner. The Complete Guide to Book Publicity falls into the third category. When you are done consuming this wealth of information, go through and read it again, this time compiling a "to do" list. Every page will be tattered and worn with ear-marks, highlights, and scribbled notes.
Reading this book is like its own productivity test. Some may find absorbing it all very taxing, much less acting upon 10% of it. But for those who do both (read it AND act upon it), this book cannot help but improve your book publicity tactics. - Brent Sampson, author of Self-Publishing Simplified
it was okay.......2006-07-12
The book had a few good ideas, but it was mostly overwhelming and I felt like the author tended to fan their own ego a lot.
Jodee Blanco Knows How to Publicize Books........2006-06-17
Jodee's book is incredible. So incredible I ran out of highlighters because I was highlighting so much critical information in it.
Jodee has been there and done that and it is clear from all my research that if this isn't the best book on the market it is in the top two. Way to go Jodee and thank you.
Mick Hager, author of MONKEY BUSINESS
7 Laws of the Jungle for Becoming the Best of the Bunch!
A Short Tale of a Company That Gets It! Gibbs Smith Publisher, March 2007
Book Description
Strategies for grabbing-and holding-an audience's attention online
The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.
Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
Customer Reviews:
O'Keefe is the pro from Dover in Internet publicity.......2004-07-12
This well-written, complte guide to Internet publicity is the culmination of years of experience. Steve O'Keefe has been helping people get online publicity for many years, and he summarizes what he has learned in this outstanding text.
Highly recommended.
Not "best practices" and not always accurate.......2002-04-29
I wanted to like this book. But I was taken aback by the author's attitude toward email campaigns - he says you'll never get anywhere if you don't use opt-out marketing to build a list. People will complain, but you can find an ISP that ignores their complaints. I was also surprised to find him radically misinformed about search engine traffic. Most people who have a web site in a specialized niche find search engines bring them lots and lots of beautifully targeted visitors, but he says that only sites with megabudgets get search engine traffic. His discussion of meta tags is out of date as well. He has some good ideas, but I hope people don't take him as an authority.
Publicity without Walls.......2002-03-06
Steve O'Keefe's first book, Publicity on the Internet, changed the way people in public relations and marketing, particularly those in the publishing industry, publicized and promoted books, companies, products, services and other endeavors on the World Wide Web. For the first time, someone had outlined -- in great detail and with remarkable candor -- what we had to do to take advantage of the Internet's innumerable opportunities for getting "talked about" in cyberspace and, by extension, in our offices, living rooms and places of play. In his new book, Complete Guide to Internet Publicity -- a complete overhaul of his earlier work -- Steve goes several steps further and makes the art of Internet publicity almost a no-brainer for professionals and non-professionals alike. With a host of specific case examples, he tells us how to harness the power of online news rooms, discussion groups, newsletters, chat tours, online seminars, contests and what he calls "syndication" (a great concept unto itself) to develop positive publicity far beyond what most of us could achieve or afford with traditional public relations or direct mail marketing, as important and impressive as these approaches can be in certain circumstances. But the book is far more than a collection of tactics. Most important, it is salted with expert advice and counsel on how to use the Internet wisely. Steve is a practitioner of what he describes, but he is also a teacher who cares about the values of his readers. He wants us to succeed credibly and accountably with our publicity initiatives, not at all costs. Philosophically, he reverses the old maxim, "the end justifies the means." Like Camus, he thinks "the means justify the end." Still and all, the book is a wonderfully practical primer that helps us to concentrate on creativity and substance in generating the kind of publicity that we only dreamed of a few years back. The book is also well-organized, well-written and well-edited, three qualities that make it not only easy to read, but easy to grasp and easy to translate into action. If there is a "best" book on Internet publicity, this has to be the choice hands down.
He did it again.......2002-02-17
When O'Keefe's first book on Internet publicity came out I wrote a long review. Now I'm older and lazier, but thank goodness he isn't. O'Keefe didn't just revise his original book (one of THE best Internet 'how to' books of all time), he's completely
re-written it from scratch. If you need to know the 'nuts and bolts' of how to DO Internet publicity today, you won't find a more useful, up-to-date guide anywhere. In fact, this book is a standard for all 'how to' books. Clear, throrough, detailed,
'battle-tested' and truly useful. Five stars isn't enough.
An Internet Guide For Everyone.......2002-01-23
This book has an approachable, plain English writing style geared to anyone interested in Internet publicity (not just the big corporations). The author includes lots of helpful examples to illustrate his points. Seeing how the pointers, tips, and procedures operate in the real world enables anyone to apply them to his or her business. I already have!
Book Description
Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities. Directing his advice to anyone who might need to craft a publicity plan--small business owners, non-profit groups, small associations, solo service providers--as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, author Joe Marconi demystifies "publicity" by revealing how it's done, what it costs, and how to devise and manage an effective publicity program. Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. Plus, real-life examples, including actual press releases, media clips, and more, make The Complete Guide to Publicity the ultimate handbook for effectively generating the maximum amount of good publicity for your product, service, or organization.
Customer Reviews:
Wonderful Piece.......2002-08-21
Marconi obviously knows what he's talking about. He knows how great publicity is. I'm struggling to get my band into the papers and I'm tryin' and I'm tryin' and I keep getting the hard slap to the face. I mean, how are people gonna know where we're playin'?!
I loved this book! I liked Michael Levine's Guerrilla PR: Wired more, especially for the net stuff. But, Marconi is a good all-arounder. Totally covers all the stuff from the net to the unnet. Lots o' tips and stuff. Like I said, Marconi knows what he's talking 'bout.
Great stuff!
One of the best books on publicity I have seen.......2001-01-11
Packed with good information and easy to read. If you are a writer- you should get this book
A great publicity primer!.......2000-11-04
Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach.
"The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story.
An excellent introduction to the strategy and structure of a publicity campaign!
Are You Ready To Be Noticed?.......1999-03-29
The Internet has become a global marketplace for the selling of countless numbers of products and services. It has also become a key distribution center for the dissemination of a variety of information. Would you like to learn how to draw more attention to yourself and to what you have to offer? Joe Marconi has written The Complete Guide to Publicity to offer a rich resource of advice in the art and science of publicity that will help you do just that!
Within the covers of this book readers are given a full course on how they can conduct a campaign to successfully market just about anything. The guidance offered in this book can be directly applied to successfully marketing Websites and Website content. Online business operators should listen up. They will be intrigued to learn how they can, with little effort and expense, make their products, services, and information known to others!
Marconi discusses the key tools of the trade. Readers, for instance, will learn how to create a press kit and prepare press releases that will draw considerable attention in the media. Speaking of the media, Marconi spends a good amount of time discussing the role and use of the media in launching and carrying out effective publicity campaigns. When properly understood and put to use the media will prove to be one of the most effective marketing tools available to mount any campaign.
Chapter seven stands out as perhaps the most informative chapter of the entire book. Titled A Crash Course in Publicity, Marconi offers 101 points that will help his readers create good publicity programs. They will help readers create their own plans of action that will include setting objectives, identifying the people involved, collecting information, defining strategies, and developing a list of tactics to use to get the job done. They are worth the cost of the book alone for the significant contribution they will make to any marketing effort!
A good Website and marketing plan are not sufficient alone for the effective marketing of products, services, and ideas. Persons desiring to effectively market online must take advantage of the opportunities that present themselves and actively generate others in order to make themselves and what they have to offer known to more people. This book is highly recommended for consultants and those desiring to conduct business online. This book will help them get noticed. How about you? Are you ready to be noticed?
Average customer rating:
- Robert W. Bly told me exactly what I needed to know
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The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series)
Robert W. Bly
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Direct
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
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Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition
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The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow.
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales Soaring (Adams Streetwise Series)
ASIN: 0471004030 |
Book Description
Everything you need to Design it, Plan it, Budget it, and Produce it—Yourself! How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples—both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece. Learn how to:
- Set production schedules and budgets and stick to them
- Hire and communicate with writers, designers, and printers
- Use the latest desktop publishing technologies
- Fold, bind, and lay out your brochure with appropriate typefaces and visual aids
- Cope with special problems such as: addressing multiple markets, multistep sales cycles, finding a unifying theme for disparate products, introducing new products or services
- Manage an ongoing promotional literature program
Customer Reviews:
Robert W. Bly told me exactly what I needed to know.......1997-08-27
This book is an excellent guide for the novice who needs to know how to plan, design, and write a sales brochure for his/ her business.
I used it to learn the basics, which I used to produce two sales brochures that greatly pleased the clients: one a non-profit and the other a growing hi-tech firm.
Start with this one. It's very good indeed
Books:
- Fundamentals of Risk and Insurance
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
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