Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Average customer rating:

Small Business Must Have for your Tool Box

A Good Book on Marketing and Worth the Price

One of the best books on marketing that a small business owner can read

Love it!

Want More Customers? Then Read This Book!

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
John Jantsch
Manufacturer: Thomas Nelson
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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ASIN: 078522100X

Book Description

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start.
--Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Customer Reviews:

Small Business Must Have for your Tool Box.......2007-08-31

I can't say enough good things about this extremely useful tool. Duct Tape Marketing (or as Brian Small and I refer to it as "DTM") breaks the paradigm of what most small business owners "think" marketing is all about.

I've consulting small businesses in the way of marketing for years as well as worked to keep my own business(es) on track with marketing. Now it's as though I've taken a good tool in my toolbox and turned it into a hyper-drive power tool.

If you're thinking about starting a small business or have a well established small business then this book will make any time you spend on marketing much more effective.

This book was recommended to me by my friend and business com padre by Brian Small (www.briansmall.com) and in the last month I've recommended to many other small business owners. If you don't take time to work "on" your business then you're going to fall short of your potential. Make it a priority to read this book in a 4 week period.

Kyle Dreier

A Good Book on Marketing and Worth the Price.......2007-08-06

Although this book is not in my top ten of marketing books, it is still a good book with some useful ideas. There are many keys to successful marketing. Unfortunately, if one or more keys is missing, the total marketing effort can be wasted.

This book covers many of the keys. I wish it showed better how the pieces fit together to make a complete sale, but it does a good job on the keys it does cover. If you are a small business owner, read the book and use the ideas. You will see positive results.

One of the best books on marketing that a small business owner can read.......2007-08-03

To say "Duct Tape Marketing" is a great book is an understatement. As an entrepreneur who has founded two small companies, I found John Jantsch's approach to help customers to know, like and trust you more to be intuitive, yet very powerful.

He got my undivided attention from the point he proposed having you first identify your ideal clients (as early as in page 5) and asking you to fire about 20 percent of your past customers, if they no longer fit into the picture of your current business. Now THAT makes sense and it is SO powerful: I could recall the occasions when I was spending time pursuing projects that were not a good fit for the goals of our company, but we still pursued them ("Hey! It's business!"). Since I read that section, I've felt more comfortable not pursuing distracting projects.

He then proceeds to walk you through the discovery and delivery of your marketing message in a way that speaks to the heart of those ideal customers you identified early on. The rest of the book is packed with tactics to get that message in front of your target audience and help them contact you and refer you.

These easily are the best 300 pages I have read since I became a small business.

Love it!.......2007-07-23

This book has WONDERFUL, thorough advice for the small business. It really gets the creative juices flowing. I highly recommend this book.

Want More Customers? Then Read This Book!.......2007-07-17

Regardless of what you already know about marketing a small to mid-size business, this book is for you. It's a powerful tool that focuses on your specific marketing needs and your specific capabilites. John Jantsch doesn't merely tell you what to do, he explains how and why to do it. The information is clear, concise, and surprisingly thorough. John covers a broad spectrum of important marketing issues, starting from the basics of defining your customer, to a well-written summary about the power and value of effective Internet marketing. If you're smart, you'll read this book and then keep it handy as an ongoing reference tool.

Average customer rating:

Media Planning: A Pratical Guide
Ouch!
Not Worth It
Solid Introductory Resource
Very Comprehensive, Easy to Read

Media Planning: A Practical Guide
Jim Surmanek
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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Advertising Media Planning
Media Planning Workbook
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
Advertising Media A-to-Z
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)

ASIN: 0844235121

Book Description

Here's the perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

Thoroughly discusses the major media forms including Interactive and Out-of-Home.
Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

Customer Reviews:

Media Planning: A Pratical Guide.......2006-08-17

This book is filled with useful information about Media Planning. Every student of the Advertising Industry should have this book to use as a guide when starting out in the Advertising career path.

Ouch!.......2004-02-10

Jim Surmanek may know a great deal about media planning. However, most of the people who attempt to read this book will never discover that. Why? Jim does not know how to communicate effectively. I have not made it too far into this book, and every inch has been a struggle. What I have learned thus far could have been expressed in one, maybe two, paragraphs.

Jim's opening sentence (in his Introduction to the book) reads, "Advertising media are dynamic and ever changing." Traditionally the opening sentence in any book is very important: The first sentence is the sentence that is to hook the reader, engage us, entice us, make a proposal that the writer will later explain and document. The first sentence must be superbly well constructed. It must do something meaningful. Jim took this valuable space and chose to say one thing twice, and repeat himself while being redundant. Good heavens, wasn't that fun? An opening sentence that says "media does not stay the same" is not very engaging or informative. Perhaps Jim assumes that most of his readers don't know that. Perhaps Jim thinks most of readers are watching a black and white nine-inch screen, have never heard of cable, and have to wait for the tubes in their radios to warm up before they can listen to the weekly episode of Mystery Theatre.

His next sentence reads, "The entire spectrum of media outlets changes almost daily." (Jim explains "change": new radio or television stations, changed formats, new magazines, etc.) Now, how can that be true? That the entire spectrum would change almost daily. That the spectrum changes daily, yes. But the entire spectrum of media outlets changes almost daily? Does he really mean to tell his readers that nearly every radio and television station, nearly every magazine and newspaper, and nearly every billboard changes owners or formats nearly every day? No, but that is what he says.

I skipped the first two chapters to take a look at Chapter 3, "HUT, PUT, and PUR." Appropriately enough, Jim explains what HUT, PUT, and PUR are. Several times. That is, several times before he repeats himself. He also shares some fascinating data with us: "People Using Radio (PUR) levels also vary." (That is important for the readers to know because most of the readers have no idea that people turn their radios on and off.)

Jim continues, "Adult listening peaks in the 6-10 P.M. period..." Now that didn't make sense to me. I thought adults listened to their radios more during "drive time" and while at work than when they got home in the evenings. So I looked at the table attached to this text (3.3) only to discover that of the five time periods Arbitron reports (and Jim uses in the table), the two busiest adult time periods are the 6 AM to 10 AM and the 10 AM to 3 PM periods. In fact, the time period Jim claims as the "adult peak," has less than half as many listeners as these morning/daytime periods. The only time with a smaller audience than Jim's "adult peak" is the Midnight to 6 AM time period!

As I continue along, still in Chapter 3, I see a Table (3.4) with a whole bunch of numbers. Jim never references this table or explains what it reveals. The numbers don't seem to relate to anything else in the chapter. I also notice that Table 3.4 is followed by a second Table 3.2 that does not give the same data as the first Table 3.2.

If you want to be thoroughly confused, love misinformation, enjoy reading the same "fact" presented three or four times, and want to be talked to like a child, buy this book. Savor it; it is a gem.

If I could return this book I would. I can't. Fortunately I live in a cold climate. I have a fireplace. I will put this book to good use.

Not Worth It.......2001-02-27

Contrary to what the previous reviewers have to say about this book, I was extremely unsatisfied. The author makes what is so simple into something that is confusing and frustrating. Earlier chapters talk about topics that aren't even explained until later in the book. It takes a paragraph of confusing examples to explain what could be easily said in a sentence. Equations are given without proper explanation of how things were achieved. This book shows the 5th step with the assumption that the reader figures out steps 1-4. To someone new to the media planning field, I would recommend you pass this one by.

Solid Introductory Resource.......2001-01-12

Book that provides a basic background to all aspects of media planning with chapters ranging from 'HUT, PUT, and PUR' to 'Psychographics/Clustering', to 'Negotiating a Media Buy'. Definitions and basic terms are well set apart from the rest of the text and explained clearly and one chapter builds upon the ones before in a way that makes it easy to read without feeling overwhelmed. Written in 1995, the book is hampered a bit by being entirely lacking in any reference to Internet advertising.

Very Comprehensive, Easy to Read.......2000-04-03

Media Planning: A Practical Guide is a good place to start for those interested in a career in advertising or for those who work in related industries. It gives the reader a thorough understanding of traditional and new media terms and tools without requiring in-depth knowledge of the field. A great resource!

Going Wi-Fi: A Practical Guide to Planning and Building an 802.11 Network

Average customer rating:

Everything You Want to Know!
IMAGINE .....
Business-like approaches to adoption wireless
An indispensable how-to resource
Largest, most comprehensive book on WiFi

Going Wi-Fi: A Practical Guide to Planning and Building an 802.11 Network
Janice Reynolds
Manufacturer: CMP Books
ProductGroup: Book
Binding: Paperback

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ASIN: 1578203015

Book Description

Make informed decisions about planning and installing 802.11 'Wi-Fi' wireless networks. This book helps you tackle the challenge, whether installing Wi-Fi within an existing corporate network or setting up a wireless network from scratch in any business

A practical guide to planning and implementing 802.11 wireless networks in enterprise and institutional networks.

Customer Reviews:

Everything You Want to Know!.......2006-02-12

I'm a technology consultant for a Wi-Fi company, so I'm interested in books that go beyond how to set up a nice network in your home or connect to the hotspot at your local café.

I've researched quite a few books and while many offer insights into Wi-Fi, this is finally a book that offers the depth and coverage that I need.

The book covers the entire spectrum of information (pardon the pun) from the history of Wi-Fi down to the gritty details of just what a radio signal looks like, how antennae function, the nuts and bolts of the various standards, and what it really takes to roll out a secured hotspot for the home, the local café, or the business enterprise.

I especially enjoyed the insights into the entrepreneurial aspects of Wi-Fi. The book covers various business models, how the market was segmented at the time of writing, and who the players were.

The only drawback is that as a hot technology, the landscape is changing quickly. I did find that the book was dated in several areas just because it is already a few years old, and the market is changing quickly.

I do consider this a must-have on the shelf of anyone who either works with Wi-Fi or is managing projects that involve Wi-Fi, and especially those companies tapping into delivery of Wi-Fi solutions as a business model.

IMAGINE ............2005-03-30

Imagine a world where you can communicate with anyone, anywhere, and at any time without interruption. This is the world of wireless fidelity (Wi-Fi) that is coming of age. Author Janice Reynolds has done an outstanding job of presenting this wonderful technology at our doorstep.

Reynolds begins by defining what Wi-Fi really is. She then goes on to explain the benefits of Wi-Fi with regards to its freedom and mobility. According to Reynolds, "Wi-Fi use is experiencing an explosive growth." She maintains that the "successful, long-term development of the Wi-Fi industry is contingent upon the availability of spectrum for its expansion." Next, the author covers signal modulation, whereby data is superimposed on or encoded onto a carrier signal wave by means of a process, which is referred to as modulation. Then, she explains why and how all of this is happening; and, how important it is to understand a bit about Wi-Fi's technology, its standards, history, and even its future. Next, the author explains why wireless LAN's foundation is built upon wired technology. Then, Reynolds examines why WLAN deployments are growing by leaps and bounds. Next, she looks at wirelessly bridging, through the use of Wi-Fi technology to provide a perfect way to connect two buildings. Then, the author gives you a valuable insight and practical knowledge of the different aspects of wireless networking technology, some general issues that each Wi-Fi flavor presents, and awareness of specific problems that may arise during implementation of the various Wi-Fi technologies. Next, Reynolds looks at how the WISP industry encompasses all businesses (for-profit and non-profit) that operate under new, although varied, business models with a common theme: providing publicly available Internet access via Wi-Fi technology. Then, she will help you determine what is best for your wireless networking environment. Next, the author provides a quick tutorial on antennae in a WLAN environment. Finally, Reynolds looks at Wi-Fi's open future.

With the preceding in mind, the author does an excellent job of making Wi-Fi an outstanding candidate for building out mainstream data networks not only in the developed world, but also in emerging markets, such as Africa, India, and China, where cost is a very important factor. Finally, with a Wi-Fi-enabled wireless infrastructure serving as the cornerstone, it is now possible for many areas of the world to leapfrog over more developed nations into a high-speed environment.

Business-like approaches to adoption wireless.......2004-10-09

I bought this book at full price when I saw it (not through Amazon - though I wished I'd waited) because I needed a book that would explain the ins and outs of wireless data in an enterprise. This is an excellent guide to thinking through the processes needed to establish a new wireless network. Although I would not recommend it as a sole resource, it does provide the person considering wireless a series of case studies, questions, and definitions that are quite useful. I found out about this book in an add in back of my new Newton's Telecomm Dictionary, which is a MUST for all telecomm folks.

An indispensable how-to resource.......2004-02-07

Going Wi-Fi: A Practical Guide To Planning And Building An 802.11 Network is a straightforward manual by information technology and Internet/Intranet expert Janice Reynolds for installing a "Wi-Fi" wireless network, whether within an existing corporate network or starting from scratch. An overview of "Wi-Fi" history; an introduction to its technology; and a "walk through" of the individual steps to get started, Going Wi-FI also addresses such critically important concerns as security issues, antenna positioning, troubleshooting, and more. Packed from cover to cover with a richly detailed and "user friendly" text, Going Wi-Fi is an indispensable how-to resource for understanding and implementing Wi-Fi technology at home, in the workplace, or at school.

Largest, most comprehensive book on WiFi.......2004-01-27

This large book (with small type) covers everything about WiFi, from the theory behind the underlying technology to the way it can be used in both private wireless networks and public "hot spots." It is probably the widest-ranging book on the subject.

Making Multimedia in the Classroom: A Practical Guide

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Making Multimedia in the Classroom: A Practical Guide
Vivi Lachs
Manufacturer: RoutledgeFalmer
ProductGroup: Book
Binding: Paperback

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ASIN: 0415216842

Book Description

It is a fact of life, computers are in all classrooms around the world. Is it possible to get students to work in the classroom with the avid concentration and commitment they have for computer games? Making Multimedia in the Classroom looks at this question and many more to help teachers in this day and age of the computer.

Qualitative Assessment of Text Difficulty: A Practical Guide for Teachers and Writers

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Qualitative Assessment of Text Difficulty: A Practical Guide for Teachers and Writers
Glenda L. Bissex , Sue S. Conard , and Susan H. Harris-Sharples
Manufacturer: Brookline Books
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Teaches a revolutionary approach to making judgements about the difficulty of a reading selection.

Kaplan Careers In Communications and Entertainment

Average customer rating:

Excellent resource

Kaplan Careers In Communications and Entertainment
Leonard Mogel
Manufacturer: Kaplan
ProductGroup: Book
Binding: Paperback

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Careers in Communications (Professional Career Series)
Great Jobs for Communications Majors

ASIN: 0684870177

Book Description

Succeed in the Communications and Entertainment Industries.

Find out what it takes to create your career in:

Advertising
Book Publishing Radio
Movies Magazine Publishing
Newspaper Publishing
New Media Television
Public Relations
Special Effects

Customer Reviews:

Excellent resource.......2000-01-14

I purchased this book for the college career center where I work. As is my practice, when I have time, I glanced through it when it arrived. I have to say that this book is actually hard to put down. Now I may be biased, having been an English major with an interest in the communications field at one time, but I think that most people would agree that this book is well-done. Not only is it informative, but it is well-laid out, with "Career Tips" in boxes, numerous graphics and handy lists of suggestions (eg: "Twenty Tips on How to Break into Publishing."

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