Book Description
The Science of Getting Rich is a classic inspirational and financial book authored by Wallace D. Wattles. This book works as a guide to individuals who are interested in uncovering the secrets of getting rich through strategies and case studies. A timeless title such as this one should not be passed up by anybody who is interested in learning how to become wealthy. This book has often been compared to the Napoleon Hill book, Think and Grow Rich, and works well as a companion to that title.
Download Description
This book will without any doubt change your life, by changing your mind about the concept of "money". So many of us were brought up with the idea of money as a finite resource, which you had to compete for. This book is desgined to release every preconcieved idea that is holding us all back from wealth. The basic premise of this book is that becoming wealthy is a science, that once understood, and replicated will create wealth in everyone's life. Wealth is as infinite as the creative mind. Create ideas, take action and abundance will flow.
Customer Reviews:
One of the Originals!.......2007-10-18
We all know that this book is what inspired the creation of The Secret. Well, rightfully so! This book is one of the first books to be written on the subject of how to bring wealth into your life. Wallace Wattles did a wonderful job, and I consider him an American Philosopher. This book is great at giving a glimpse into The Law of Attraction on the subject of money. w w w . theexecutiveleadershipcoach . c o m
The Science of Getting Rich.......2007-10-08
Obviously written about the turn of the century. If you can get past the outdated lingo and examples, the meat of the text is rich and rewarding. Women be warned, it was written in a time that we were not considered citizens. Again, if you can get past the lingo, the text is well worth the read.
Awesome book.......2007-10-08
This is a must have book. It was easy to read and I believe everyone should read this book if you are looking for keys to happiness.
This is it........2007-09-21
I have long experienced aspects of this teaching without ever realizing it. When you finally get into the whys and hows of this idea, you too should see very clearly what I am suggesting.
I particularly like the references to Christ and his teachings. It may seem contrary at first, stick to it. Jesus told us we could do these things if we only had the slightest bit of faith.
Enjoy.
"If your day is a failure...then you are a failure.".......2007-09-03
I am a huge Secret fan & good thing Byrne only took a few excerpts from this book/CD otherwise we would have people depressed convinced they are a failure. Not enlightening, not inspiring.
Book Description
The national bestseller that defines a new economic class and shows how it is key to the future of our cities.
The Washington Monthly 2002 Annual Political Book Award Winner
The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.
Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.
The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
Customer Reviews:
The signs have been posted........2007-08-10
This is a warning that while Europe is too liberal the U.S. is too conservative. The path to success is some where in the middle. We shouls stop being reactive and start being proactive.
Hopeful rise needs a libertarian push.......2007-04-11
"If America continues to make it harder for some of the world's most talented students and workers to come here, they'll go to other countries eager to tap into their creative capabilities--as will American citizens fed up with what they view as an increasingly repressive environment."
-- Dr. Richard Florida, The Flight of the Creative Class
From this quote from his second Creatve book you can see immediately the sort of society Dr. Florida wants. Me, too. What's puzzling is he doesn't explicitly attach his shiny new cart of creativity to the thoroughbred of peace and political liberty.
In particular, you'd expect him to lambaste the Neocon Usurpers for launching expensive wars for isolated benefit of the Carlyle Group. Is he pulling his punches so Rush Bimbaugh won't accuse him of Bush-bashing? In general, why doesn't Florida boldly oppose the bonecrushing machinery of government per se?
That's my 900-pound-gorilla reservation about The Creative books. Otherwise, they provide a nice boost to the kinds of people we want to cultivate in society... or even want to be.
It appears many in public office, more semi-comatose Democrats than fully rabid Republicans, are interested in developing and retaining creative communities.
But are they willing to do what it takes?
The more political power they wield the less willing they are.
Rise shows that what Dr. Florida calls the three Ts of creative-class communities--Talent, Technology, and Tolerance--occur rarely. And when they do, it's more from the tolerance angle.
Austin, San Francisco, Seattle, Burlington (VT), Boston, the highest American cities on the creative-class list, achieve their vaunted status by spontaneous order. When governments catch up to what's going on and want to push people around, it's too late.
Tolerance is also another word for freedom. We can easily argue that liberty is fundamentally what the creative havenots have not. Talent and technology gravitate toward communities naturally when political leaders see their mission as preserving a natural order based on civil liberties.
They accomplish that mission mainly by removing government obstacles and keeping the infrastructure efficient.
Government never furthered any enterprise but by the alacrity with which it got out of its way. -- Thoreau
Libertarians need no writer from the halls of the Carnegie Mellon Institute to tell us this dear Hamlet. But it's nice that in Rise Dr. Florida makes such a good statistical case for what creativity is, where it lives, and how we can nurture it. He also makes us aware that we, too, are paid-up members of the CC.
...
For my complete review of this book and for other book and movie
reviews, please visit my site [...]
Brian Wright
Copyright 2007
Phenomenal!.......2007-01-25
Phenomenal! I heard a lot of talk about this book and thought it was all about arts and culture. After 10 pages I realized it had nothing to do with arts and culture and everything to do with fundamental shifts in our society and economy and how it is impacting our communities. Very insightful and thoughtful.
The Rise of the Creative Class.......2007-01-16
Reads like a professor's text. A very interesting concept (I heard the author speak on a TV show which is why I bought the book) but the book is loaded with statistics and how he came up with his hypothesis and is a drag to read. My book club read it on my advice and very few bothered to finish it. I made myself finish it and even though I bought the second book, it lays on my self unread.
Lots of data, not much focus.......2006-11-27
The key concept of this book is the existence of a new Creative Class. Richard throws into the Creative Class almost everybody and groups them in two categories: the Super Creative Core and the "creative professionals". These two groups include: scientists, professors, poets, novelists, artists, entertainers, actors, designers, architects, non-fiction writers, editors, cultural figures, researchers, analysts, programmers, engineers, filmmakers, financial services, legal and health care professionals, business management and the list goes on. The problem is that the definition of this class is so loose. Even Richard admits that the definition is not really clear, but he goes on discarding the importance of rigour. A class must have political alignment as an expression of a common ground in the way wealth is created and distributed. It should be reflected in the way people vote; otherwise the class does not make sense. It is difficult to convince anyone that you can put these people in the same class: engineers and artists, accountants and actors.
The book uses shocking statistics and quotes and then follows through with flashy language to wrap up a nicely packaged chapter. The problem is that the book has enough time to loose the reader after seemingly never ending debates. This book has so much information and so little structure. All those tables are useless because they do not support a coherent system of principles or story. The writing is difficult to read and very repetitive. After the first fifty pages the same arguments are being rotated again and again: creativity is important, the time of agriculture has passed, the heavy industry is not important for global leadership, there is tension between individual freedom and corporation rigidity, etc.
In describing the new class, Richard Florida observes that "Fewer than one-quarter of all Americans (23.5 percent) accounted for by the 2000 Census lived in a 'conventional' nuclear family, down from 45 percent in 1960. This is social group is mentioned many times in the book. By contrast, the family social group is almost completely ignored. I have the impression that this is actually the creative class and all these indexes (Bohemian, Single, Gay, etc) match quite well the group's dynamics.
I gave this book a two stars rating purely on style and clarity and overall coherence of the book. I think that regardless of the political affiliation, the reader will have genuine difficulty in following the book from the beginning to the end. For instance, in discussing the transformations of every day life, in a polemic with other authors Richard says:
"Juxtaposed to this view are those who believe technology and unbridled market forces are making us work harder and faster, leaving us less time to enjoy each other and out interests, destroying human connections and damaging our neighbourhoods and communities. If the techno-utopians romanticize the future, these techno pessimists glorify the past. Unfettered hypercapitalism is leading to the end of work and the demise of high paying, secure jobs, according to social critics like Jeremy Rifkin. Worse yet, the elimination of such jobs destroy an important source of social stability, argues Richard Sennett, casting people adrift, corroding our collective character and damaging the very fibre of society. The workplace is evolving into an increasingly stressful and dehumanizing "white-collar sweatshop" in Fill Fraser's view, beset by long hours and chronic overwork. In the eyes of cultural critic Tom Frank, business has become an all-powerful and hegemonic cultural force, as entities like MTV and The Gap turn alternative-culture symbols into money making devices. Neighbourhoods, cities and society as a whole are losing the strong sense of community and civic-minded spirit that were the source of our prosperity, argues Robert Putnam. In his nostalgia for a bygone era of VFW halls, bowling leagues, Cub Scout troops and Little League, Putnam contends that the demise of these repositories of `social capital' is the source of virtually all of our woes..."
If you were able to read the text above without losing your concentration and you remembered what started it, then you might be able to read the book and even like it. Otherwise you will probably find that after you read page after page you realise your thoughts were wondering somewhere else. You come back, re-read those pages, only to find you lost your thoughts again.
Book Description
This book details the battle one must fight to be an independent thinker, showing how an honest reassessment of what it means to be a professional in today's corporate society can be remarkably liberating. Poignant examples from the world of work reveal the workplace as a battleground for the very identity of the individual. Schmidt contends that professional work is inherently political--that the unstated duty of professionals is to maintain strict ideological discipline. Career dissatisfaction evolves as workers lose control over the political component of their creative work.
Customer Reviews:
Very Important Book.......2007-08-03
Disciplined Minds is one of the most important books I have read in quite some time. Conceptually the author captures the great deal of frustration and dissatisfaction of practically every person I know in a professional work environment or in graduate school. It has its flaws, the major one being that while the book gives a framework for dealing with the system of graduate school, its much more difficult to apply it in the corporate system, where your colleagues are much more terrified. Regardless, I would recommend anyone in a graduate or professional program or in the professional work environment to read the book.
Maybe for professors but I'm not sure even for them.......2006-10-24
For me to recommend a book, it has to be right, applicable, and fun to read. This book falls short on all three. Mostly on applicability: it speaks against the dangers of mind-numbing bureaucracy and close-mindedness, claiming American university physics PhD programs as the example. I had hoped for something that talked about the salaried professional once s/he's at work, not the university experience preceding it. If you want to review the worst of academic bureaucracy in order to know how to recognize and deal with it, then read this book. Otherwise skip it and just stay alert for those times when "the system" tries to put one over on you.
Operant conditioning for groupthink........2003-12-05
I found this work fascinating, though my take is different. Observing the Darwin debate over time as a secular critic I was always struck by the way the Intelligent Design movement (which I don't agree with)was able to simply skewer the standard scientific position, even despite their own confusions, as all the bigwigs in science and education were reduced to reiterated press release stuff from the kneejerk Darwin paradigm. How was it possible, I thought, that the entire cadre of scientific experts could not properly defend their own subject or see the clear problems pointed to?
The answer became clear in interactions with some grad students, nervously retreating in genuine fear, knowing full well they had to bite the bullet and lie.
Baffled, since I know little about the academic context, I found this book hit the spot very well in showing how that could be possible.
Very interesting book, although I think some of the examples the author gives don't quite match his very well laid out thesis at the beginning. That's not surprising, his thesis is very intangible, and it is sometimes hard to put one's finger on the actual way it happens.
Preaching to the disaffected.......2003-05-30
Jeff Schmidt's thesis is that professionals are needed by
business and are formed by education. Those who don't fit
in are discarded, not necessarily because they aren't smart
enough, but because they're not conservative enough. Liberal,
independent thinkers are weeded out. Professionals
have to be political, and since the rules are made by
the bosses, they aren't in control and hence lead generally
miserable lives.
The process of making professionals is an "intellectual
bootcamp" with "cold-blooded expulsions and creeping
indoctrination" that "systematically grinds down the student's
spirit" and ultimately produces "employees who do their
assigned work without questioning its goals."
Only the stuffy and conservative professionals can
accommodate, as poorly as they do, to the hierarchical
structure of the business-military complex.
Schmidt got a PhD in physics at UC Irvine, and he draws
examples and conclusions from the weeding out experience
there; in particular, the qualifying exam. This is an
"ordeal" that requires much preparation. Schmidt says that
students who do not submit to the requirement to memorize
solutions from previous exams do poorly, even if they
have a good general background. This is because trick
questions and time pressure only allow students to
regurgitate obscure things they remember. Also, faculty
will sometimes pass a student who fails the test if
that student is playing the game, demonstrating compliance
by submitting to demands of the faculty, and working hard
on a research project.
Schmidt's underlying complaint is that students are selected
to "fill a slot in the corporate-governmental complex -- so
well suited to serve the status quo in an institution
of the status quo", not "to work for social change."
Unfortunately, Schmidt's examples and his general position
are so extreme that most people who have gone through
graduate school in technical fields of science or
engineering will simply respond "That's not my experience,
nor is it the experience of anyone I knew in the PhD
program." Contrary to Schmidt's examples of selfish,
preening, secretive, ego-obscessed professors, most faculty
members in physics departments are generous, open,
inquisitive people, who are deeply interested in their
science and care about their students. Ultimately, the
book becomes boring in its repetition of the theme.
As social science, it relies on a small selection of anecdotes
and fails the test of credibility.
A must read for all students.......2003-01-11
It took me three days to read this book. I could not put it down...I took it with me everywhere and have told everyone I know about it. The level of insight into the motivations of professional training schools is right on the mark. I am currently a graduate student as well as an employee at a major university. I can see first hand the professionalization (read indoctrination) of the graduate student. I can also see with more insight the dynamics that go on in an academic office. I now understand why those in charge of forwarding the ideology of the office are not micromanaged, and those not trusted to forward the accurate ideology are micromanaged. Dr. Schmidt also does an excellent job in describing the role industry and the military has in professional training programs. A professional schools is seen as an extention of the profession, not an extention of the educational institution in which it is housed. There are tremendous forces pushing and pulling on professional training programs to produce the "right" kind of student. Unfortunately the force that wins out is the one with the money...private industry and the military. Students have to be aware that their very futures can be determined by what kind of funding a department receives.
He is right to say that if one does not remain connected to one's values and convictions, one can succumb to the whims of those in power. After depressing you with his accurate interpretation of the role professional schools play in society, he gives instructions on how to fight the indoctrination process.
I'm buying extra copies and giving them away as graduation gifts. A MUST READ for anyone who wants to survive professional school with their conscience intact.
Amazon.com
There are more high-salaried women in the workforce today than ever before, yet most females remain seriously underpaid when compared to their male counterparts. Motivational speaker and financial journalist Barbara Stanny decided to find out why by identifying the differences between those who draw the big bucks and those who don't. In Secrets of Six-Figure Women she reveals what makes the leading edge tick, as well as how others can use the information to boost their own paychecks and self-esteem. "For far too many women, financial limits have become a fact of life. The thought of making more is like climbing Mount Everest, a colossal, if not impossible task," writes Stanny. "That's exactly how I used to feel." By examining scores of top moneymakers, along with dozens of those earning below their potentials, Stanny discovered what works and what doesn't. After analyzing the subsequent lessons (i.e., you actually can boost your income without selling out, the requisite traits to do so can be developed by virtually anyone, money really can't buy happiness), she proposes specific strategies for maximizing their impact (intend from the start to succeed, stretch yourself, manage any payoff with care). Stanny professes throughout that she desires to offer "insight, hope and guidance to any of you who aspire to earn more." With this surprisingly practical and ultimately inspirational guidebook, she delivers. --Howard Rothman
Book Description
Quietly and steadily, the number of women making six figures or more is increasing and continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white-collar professionals to freelancers and part-timers, women are forging careers with considerable financial success.
In Secrets of Six-Figure Women, Barbara Stanny, journalist, motivational speaker,and financial educator, identifies the seven key strategies of female highearners: A Profit Motive, Audacity, Resilience, Encouragement, Self-Awareness, Non-attachment, and Financial Know-How.
Based on extensive research and hundreds of interviews, including more than 150 women whose annual earnings range from $100,000 to $7 million, Barbara Stanny turns each of the six-figure traits into a specific strategy for upping earnings. By rigorously fine-tuning them, readers can, step-by-step, climb the income ladder.
Customer Reviews:
You'll read this book over and over.......2007-08-26
In Secrets of Six-Figure Women, Stanny takes you through a process of recognizing why so many women underearn and what we can do to earn what we are worth. From dealing with our fears about stepping out of our comfort zone and challenging longstanding beliefs to helping readers learn to develop a profit motive, this book will help you position yourself to prosper mentally, emotionally and physically.
On a personal note - as a female business owner, whenever I'm tempted to undercharge for my services or allow fear to impact my decisions, I re-read "Secrets of Six Figure Women," to help me stay on the six figure track and remind myself that I'm worth it.
Cassandra Mack, host of The No More Drama Hour of Power and author of, "The Single Mom's Little Book of Wisdom: 42 Tidbits of Wisdom To Help You Survive, Succeed and Stay Strong."
Great advice for any career woman.......2007-06-05
Even if you're already at $100k+, this is a great book for general career advice, and even financial planning. Liked it so much I bought two for friends. Reminds you to be assertive and have confidence and to ask for things; don't get left behind. Good insight into past decision making, too; prevent future mistakes.
every woman should read this.......2007-04-12
It's going on my keeper shelf to be reread once a year.
Worth the read!.......2007-03-15
Great book for all women that want to or have crossed the six-figure line to read. It has alot of inspirational stories of women who had the very same fears, yet got through it.
Definitely a book for all women to have in their book arsenal.
the only page-turner of a self-help book I've ever read.......2007-01-21
This book is a genuinely fun read. I had trouble putting it down. Self-help books aren't supposed to page-turners, but this one is.
The point of the book is to outline the behaviors and thoughts that are common to all of the high-earning women who the author interviewed... But what makes it a fun read are all of the inspiring stories of high-earning women with diverse backgrounds and occupations. They are generally women who start off giving up their lives (and/or incomes) either for their loved ones, or for their charities, or for their boss, and then making various breakthroughs that made them start taking care of themselves first and foremost, while still caring for their friends and family as much as (if not more than) before, and of course making more money too. Their stories will leave you feeling optimistic about your own professional future, regardless of your field and rank. There are also stories about women who were always proud, positive-thinking, successful people, whose stories are equally as inspiring.
The "secrets" that the author outlines are so obviously essential to success, but so nebulous and elusive in our minds when we set personal goals, that it's invaluable that the author has pinpointed them, named them, described them, and turned them into strategies for success. And by showing the readers specific examples of how these behaviors were used in real people's lives, she gives the reader a concrete example to follow, to use as a starting point for the reader's own self-improvement.
(And a sidenote: This book is not just for women. The strategies the author outlines can be applied to anyone's life, male or female, and the stories are probably just as inspiring for a man as for a woman.)
Book Description
This book provides the first clear, comprehensive, and accessible account of complex adaptive social systems, by two of the field's leading authorities. Such systems--whether political parties, stock markets, or ant colonies--present some of the most intriguing theoretical and practical challenges confronting the social sciences. Engagingly written, and balancing technical detail with intuitive explanations, Complex Adaptive Systems focuses on the key tools and ideas that have emerged in the field since the mid-1990s, as well as the techniques needed to investigate such systems. It provides a detailed introduction to concepts such as emergence, self-organized criticality, automata, networks, diversity, adaptation, and feedback. It also demonstrates how complex adaptive systems can be explored using methods ranging from mathematics to computational models of adaptive agents.
John Miller and Scott Page show how to combine ideas from economics, political science, biology, physics, and computer science to illuminate topics in organization, adaptation, decentralization, and robustness. They also demonstrate how the usual extremes used in modeling can be fruitfully transcended.
Customer Reviews:
Annie Wu -- Book #1.......2007-08-10
I am a purchasing agent who buys books for my faculty, and as far as I know, this faculty member is very impressed with this particular book.
The Emergence of Convergence .......2007-08-04
At the time of writing this review, this book isn't searchable through Amazon, that's too bad because if you're reading the reviews wondering if it's worth buying, just browsing through any page from the intro or appendix B would clearly resolve any remnant hesitation. This book is a must have for anyone even remotely interested in complex adaptive systems. Scott Page and John Miller dress the landscape and state of the art of computational social science, the issues are motivated from the ground up and the existing approaches to resolve them explicitly detailed, yet using clear and jargon free language. For example, descriptions of the many concepts repeatedly used in the scientific method (of CAS et al) such as ergodicity or optimization theory are refreshing and insightful, simply stuff you don't get from textbooks, but rather that one would learn over years of experience doing.
In summary, the authors are handing us an expert summary of literature and developments of a complex field in a concise, fun and delightful read, it would be a shame to miss it.
Book Description
Spend a day with social workers in 54 different settings, and learn about the many career paths available to you. Did you ever wish you could tag along with a professional in your chosen field, just for a day, observing his or her every move? DAYS IN THE LIVES OF SOCIAL WORKERS allows you to take a firsthand, close-up look at the real-life days of 54 professional social workers as they share their stories. Join them on their journeys, and learn about the rewards and challenges they face.
Here are some of the social work practice settings and roles you will read about:
community and inpatient mental health
inner-city and rural schools
prisons
private practice
HIV/AIDS
hospitals
the military
hospice
public child welfare
community organizing
summer camps
international settings
youth centers
managed care
public policy
...and many more.
This book is an essential guide for anyone who wants an inside look at the social work profession. Whether you are a social work student, an experienced professional wishing to make a change in career direction, or just thinking about going into the field, you will learn valuable lessons from the experiences described in DAYS IN THE LIVES OF SOCIAL WORKERS.
Customer Reviews:
not bad at all.......2007-09-24
I thought it was filled with useful information, considering the different fields described in each chapter. PERSONALLY, I would have liked to see even more examples, but if you're leaning towards the medical field in social work, I think this is a great way to get an idea as to what you will be dealing with.
I would recommend the book to anyone since it's always good to understand how varied the field of social work can be.
Absolute must read........2007-09-11
Days in the Lives of Social Workers: 54 Professionals Tell"Real-life" Stories From Social Work Practice is an absolutely must read for unexperienced social workers as for experienced social workers.
This book provides the unexperienced social worker with the duties and responsibilities that are expected of you in your chosen field of practice,as well as in other areas. It also provides the opportunity for you to judge for yourself whether you are performing duties that are expected of you in your specific practice, and allows you to compare what you are being asked to do, with what others are doing in the same practice area . Moreover, you will feel motivated to join with other associations, and to volunteer your services as a means for professional growth as you read how other social workers manage to include these activities in their days.
For the experienced social worker that might be considering changing from one specialty practice to another, this book will provide a feel for what you may encounter in your new social work job.
Insightful.......2007-08-08
If you are looking for a book that gives you information about the various specialties in the social work profession, then this is a very good start. I was looking for that and now I have a much clearer view of what areas I may want to study and eventually work.
Very Helpful.......2007-05-12
If you are thinking of pursuing a social work career, this is a VERY helpful book. REAL stories about what the jobs are like - and what jobs there are in social work. Reads very easily. Best book on the subject I have found so far.
My Students Love This Book.......2007-04-11
What do social workers do? Read this book. An excellent idea - my students love it. Highly recommended.
Book Description
History is recorded in many ways. According to author James Deetz, the past can be seen most fully by studying the small things so often forgotten. Objects such as doorways, gravestones, musical instruments, and even shards of pottery fill in the cracks between large historical events and depict the intricacies of daily life. In his completely revised and expanded edition of In Small Things Forgotten, Deetz has added new sections that more fully acknowledge the presence of women and African Americans in Colonial America. New interpretations of archaeological finds detail how minorities influenced and were affected by the development of the Anglo-American tradition in the years following the settlers' arrival in Plymouth, Massachusetts in 1620. Among Deetz's observations:
Subtle changes in building long before the Revolutionary War hinted at the growing independence of the American colonies and their desire to be less like the British.
Records of estate auctions show that many households in Colonial America contained only one chair--underscoring the patriarchal nature of the early American family. All other members of the household sat on stools or the floor.
The excavation of a tiny community of freed slaves in Massachusetts reveals evidence of the transplantation of African culture to North America.
Simultaneously a study of American life and an explanation of how American life is studied, In Small Things Forgotten, through the everyday details of ordinary living, colorfully depicts a world hundreds of years in the past.
Customer Reviews:
Little things mean a lot.......2007-10-09
I enjoyed Deetz' newly updated introduction to Historical Archaeology in America. He makes clear that much can be gleaned from the seemingly insignificant material things that are left behind in the process of living. I greatly enjoyed his putting the pieces of the puzzles together. Sometimes the result was an interesting surprise. For instance, I didn't know that porches, which became so popular in America, were not a feature of European houses and were introduced by Africans. "Shotgun houses" also have African roots. Another surprising story is told by the changing styles of Colonial gravestones. They change subtly as the religious climate changes. The oldest being very stiff and stern and later ones becoming more decorative, replacing deaths heads with angels.
Non Fiction.......2007-09-03
This text looks at the recovery of everyday items from the past in the United States of America. Things like plates, cup, bowls, what stuff was thrown in the rubbish bun, all that sort of thing, as opposed to recovering things that are of highly significant historical, political or scientific importance. So, trying to piece together personal life.
Remember Small Things.......2002-04-01
The main thrust of Deetz's argument in this book points to the incomplete nature of the traditional historian's approach to understanding past societies. By focusing only on written documentation, traditional historians necessarily confine the groups they can examine to literate societies, thereby excluding most people in the history of human existence. Furthermore, written documents contain the bias of the author, and so cannot always be trusted.
Deetz argues that historical archaeology and the study of material culture opens the door to understanding a far wider band of human societies, and can further help us relate to the literate cultures we study, by providing corroborating evidence, in some cases, and filling in the gaps overlooked in traditional written documents in other cases.
This work focuses mainly on early New England societies, but the research methods Deetz puts forth readily adapt to studies in other areas. The fact that this book still stands as required reading on university course lists 25 years after its first publication testifies to its usefulness...
copied directly from Scientific American Nov. 96.......1997-04-07
History is pretty much junk, one might conclude after finishing this breezy introduction to historical archaeology. Poring over estate listings, pottery shards, gravestones and excavated foundations, James Deetz reconstructs the changing face of American life during the colonial era, as immigrant traditions and aesthetics adapted to the New World. The book makes a powerful argument for an empirical kind of history far removed from the anonymous assertions of high school textbooks
Book Description
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners.
The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.
"As this book attests, social marketing is an extremely powerful set of concepts and tools that can accomplish much to relieve the pain and suffering of populations around the world and to address social problems that have their roots in undesirable behaviors. We are fortunate to have some of the best thinkers and writers in our field—such as represented in this volume—committed to making this happen."
--From the Foreword
Alan R. Andreasen,
Georgetown University
"This second edition of Social Marketing pulls it all together—new science and new practice. Hopefully, this will become the standard on which we can all build a solid future for tomorrow’s programs of social change."
¾ William A. Smith
Executive Vice President
Academy for Educational Development
"Professor Kotler’s dynamic team of marketers has created a valuable, comprehensive textbook. Didactic information is supplemented with marketing and research highlights that provide students with real-world examples of how social marketing is used to influence behavior change. This well-crafted text is an important resource for anyone teaching, studying, or working in the social change arena."
¾Carol A. Bryant
Co-Director Florida Prevention Research Center at the University of South Florida
"This is perhaps the most comprehensive and well thought-out compilation of information for social marketing I’ve seen. A great blueprint for developing, implementing, and evaluating social marketing programs."
¾ Scott B. Downing
American Cancer Society, Atlanta, GA
Marketing Director, Brand Development
"This book provides a rich concentration of social marketing theory and experience, from classic examples to the current thinking in the field. In clear language, with over 100 examples, this text gives both experienced and novice social marketers a blueprint for creating a social marketing plan that transforms theory into doable programs."
¾ Rebecca Brookes
Planned Parenthood of Northern New England
Vice President, Marketing & Communications and social marketing consultant
"The book pulls it all together¾ key concepts, case studies, and a step-by-step process for developing social marketing programs. World Bank supported programs and indeed all development practitioners can benefit from the ideas and concepts put forward by the authors."
¾ Cecilia Cabañero-Verzosa
World Bank
Head, Knowledge and Capacity-Building Unit Development Communication
External Affairs Vice-Presidency
"This is an inspiring and wonderfully written textbook which I plan to use as required reading for my courses in the future. It will serve as a strong motivator for students to think outside the box about creative solutions to social problems."
¾Michael Baldwin,
Adjunct Professor, Mark Hatfield School of Government
Portland State University
Lecturer, Daniel Evans School of Public Affairs, University of Washington
Customer Reviews:
A Comprehensive, Systematic Resource.......2002-05-29
"Social Marketing: Improving the Quality of Life" is a comprehensive, systematic and user-friendly social marketing resource.
The book includes case studies written by practitioners from education and health currently working in the field, an abundance of illustrations and examples, as well as templates and worksheets for developing and implementing social marketing campaigns.
If you want to create a pro-social marketing campaign or just want to deepen your knowledge of social marketing, media campaigns, target audiences, advertising, etc., this is the book to have.
A Needed Contribution to the Field.......2002-05-24
First, in the interest of full disclosure, let me say that I contributed a case study to this work. I had nothing else to do with the book, however! Always eager for a new resource, I was very interested in looking over the whole work when it was published.
When I received my copy, I poured over the book, and I must say I was very impressed (irrespective of my conribution)! The authors did a very good job of presenting the richness of social marketing in a simple, understandable way.
The page formating makes it very inviting and easy to read. It is very visual, with many examples and figures. The text flows well and is very readable.
I think the book will have a lot of applicability. The key questions and concepts, and the summaries and issues for discussion, certainly will make it useful as a textbook. It also will be useful to anyone picking it up for themselves, or to augment some other training. I think the book fills a niche for an easy-to-understand, "user-friendly," yet comprehensive presentation of social marketing. I commend it to your reading.
Social Marketing: Extraordinare'.......2002-05-23
I found this to be an extraordinary book.
How these authors covered so much material
in such a comprehensive, clear way is amazing.
The visuals, case studies, and research
is a must for all of us in the field. I will
recommend it not only to my staff, but also
to all students and professionals. This is the
Social Marketing book that will be the benchmark
for the future. I would like to see someone try
to top it.......
Book Description
The contributors to this volume examine how things are sold and traded in a variety of social and cultural settings, both present and past. Bridging the disciplines of social history, cultural anthropology, and economics, the volume marks a major step in our understanding of the cultural basis of economic life and the sociology of culture.
Customer Reviews:
Interesting.......2005-03-30
This collection of essays is insightful but far from comprehensive, a good starting point for further discussion on commodification.
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