Book Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.
Customer Reviews:
Student review.......2006-10-19
My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.
BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01
As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.
Perfect for the Classroom!.......2004-09-27
I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.
A Great Book for College Students.......2004-09-23
Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.
BC:PP is an instructor's dream!.......2004-09-22
I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
Book Description
Updated to include new communication technology and its unique issues
For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:
- Up-to-date coverage on dealing with online source material and precautions to observe when citing electronic material
- New searchable index: the website accompanying the book allows the reader immediate access to definitions and information on specific topics
- Updated e-mail rules and expanded plagiarism coverage to meet the needs of changing technology
Customer Reviews:
Great Product, Great Seller.......2007-10-19
Item came to my home in perfect condition, half the price of what it would have cost me @ the campus bookstore. Thanks again. Awesome experience doing business with this seller. Thanks
very good, well-written manual. it is a must!.......2007-10-11
I think that this product is truly a must for anyone taking business english classes, anyone working at an office, or anyone teaching an english class. this is the best manual there is!
Gregg Manual.......2007-07-25
The Gregg Manual is outstanding and any office worker - whether secretary or the boss, needs it to be sure that letters and documents are perfect. It's a little pricey but worth every penny.
Not For Beginners..........2007-06-12
This book is not really geared for the beginner; it is for those who have a decent/modest/working command of the English writing/language with a basic understanding of sentence structure but need tweaking here and there to help perfect their skill. It covers EVERYTHING from punctuation, tense and subject agreement, spelling, word use--everything that goes into writing. The book is very busy in that it is LOADED--it covers everything you need to write properly/correctly. The book's section-numbering-system might be a bit of a tickle, but give it a scratch and you'll be on your way. The numbering system helps you locate/move from one area of grammatical treatment to another quickly; it allows this full coverage monograph to be printed into a portable size book. There are no "filler text", no speeches, no stories, no editoralizing--just concise writings on proper writing. It also provides clear examples, valuable notations, and alternative sentence formations. You WILL get your $ worth! (I didn't have time to check the book for this review, so mistakes are mine. ;>)
Great General Reference for Writers and Editors.......2007-05-09
I am a medical editor so my Bible is the AMA guide, but I needed a more general reference for my regular grammar/English queries. A co-editor who has been relying on and loving his Gregg Manual for years recommended it to me. His recommendation proved most helpful because so far, this book is great. I have yet to have a grammar question the Gregg Manual couldn't answer. It's great for editors and writers regardless of industry, and would be helpful for students as well.
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Books That Waste Time.......2007-10-23
Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.
Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.
Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.
In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
Average customer rating:
- Not a Project Management Guide
- real world pm
- project management with your feet on the ground and your heart on it
- highly practical and thorough coverage
- Great book
|
The Art of Project Management (Theory in Practice (O'Reilly))
Scott Berkun
Manufacturer: O'Reilly Media, Inc.
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Fundamentals of Technology Project Management
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ASIN: 0596007868 |
Book Description
The Art of Project Management covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at Microsoft... I wish we always put these lessons into action!" --Joe Belfiore, General Manager, E-home Division, Microsoft Corporation
"Berkun has written a fast paced, jargon-free and witty guide to what he wisely refers to as the 'art' of project management. It's a great introduction to the discipline. Seasoned and new managers will benefit from Berkun's perspectives." --Joe Mirza, Director, CNET Networks (Cnet.com)
"Most books with the words 'project management' in the title are dry tomes. If that's what you are expecting to hear from Berkun's book, you will be pleasantly surprised. Sure, it's about project management. But it's also about creativity, situational problem-solving, and leadership. If you're a team member, project manager, or even a non-technical stakeholder, Scott offers dozens of practical tools and techniques you can use, and questions you can ask, to ensure your projects succeed." --Bill Bliss, Senior VP of product and customer experience, expedia.com
In The Art of Project Management, you'll learn from a veteran manager of software and web development how to plan, manage, and lead projects. This personal account of hard lessons learned over a decade of work in the industry distills complex concepts and challenges into practical nuggets of useful advice. Inspiring, funny, honest, and compelling, this is the book you and your team need to have within arms reach. It will serve you well with your current work, and on future projects to come.
Topics include:
- How to make things happen
- Making good decisions
- Specifications and requirements
- Ideas and what to do with them
- How not to annoy people
- Leadership and trust
- The truth about making dates
- What to do when things go wrong
Customer Reviews:
Not a Project Management Guide.......2007-10-14
I guess I expected more after reading some of the reviews, but was disappointed to find out that it is a high level project management supplemental book. If you are a beginning PMer looking for a good book about the fundamentals of PM, this is not the book. The level of the content is for those who simply want a book that is more a novel than a help book.
real world pm.......2007-06-29
An easy and fun to read book, based on real life examples and experiences. While reading it, I got many tips from the book and apply them in my onw work.
project management with your feet on the ground and your heart on it.......2007-05-24
I really love this book!! I've read many books about how to run projects, to keep teams motivated, to be an effective leader, and I think this book compiles all of the above, plus it gives you a grounded point of view. There are no promises, only hard work and ways to improve your performance.
I've used some of the recommendations included in chapter 13: How to make things happen and, although is not a guarantee of success, I have accomplished some of my most difficult projects with it and the ones I didn't, at least I know why.
[...].
highly practical and thorough coverage.......2007-05-12
Reading this book is almost as good as having a highly experienced mentor help you manage a project. The book provides very thorough coverage with sound, practical advice. There is a good list of reference material as well. I have been a software developer for more than 25 years and have managed several projects and still found I learned a lot from this book. I wish it had been available years ago. The book also provided confirmation for many of my beliefs about which I disagree with my current project manager. I hope to use this book to help convince him to change. I will be managing my own project again soon and plan to use use this book to help me succeed. Every software developer should read this book even if they are not a project manager. My only very slight criticism is that the book is most helpful to software product projects, but I think even internal development projects should be run as this book explains.
Great book.......2007-05-09
This is a great book.
Filled with real-world wisdom, it prepares you for what to expect in the world of project management as a career option.
Especially usefull for people from software development background.
Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Customer Reviews:
5 Stars but poorly structured for a book on structure.......2007-02-14
Excellent content but poorly structured for a book on structure. Ms. Minto must like to sell consulting services with her book.
Superb content, poor presentation.......2006-05-11
I read the Pyramid Principle in 1995 and dutifully trained myself to use it, with a little help from a class with Ms. Minto.
The hardest part was realizing that the Pyramid Principle isn't about forcing your current writing into Minto's structure; it's having the courage to tear your argument apart and recraft it if you can't support it in a properly constructed pyramid.
It took effort and practice to master, but it was well worth it. My writing has been widely published, and my articles are often praised for their clarity. The clarity comes from Minto, plain and simple.
They should pipe this into a hospital room to save on anesthesia.......2006-02-07
It is VERY slow going, but you *do* get the impression that this is an important skill to have. The tips are good, and the examples are easy to comprehend. I dont think they should wait until you're in business to learn this. They should teach the Principle in highschool!... if you could stay awake long enough to learn it.
You Must Practice What You Read.......2006-01-09
I purchased this book primarily because it was referenced by several authors of other Mckinsey books that I've read. I was taken aback by the price of the book but I'm of the school of thought that great ideas need not come in large packages. As like many of the other reviewers, I found this book a tough read and had to break it down into smaller bite size readings. What I did that help me tremedously was build a Pyramid chart capturing the SCQ ---Answer using sticky notes. Once built, I was able to easily see the ideas she was presenting and was able to clarify my thinking and writing substantially.
For years I struggled with getting my ideas out of my head and onto paper coherently. Now, I have a great tool that speeds this process up and get my point across succintly.
Hard to find, hard to read, expensive, puts you to sleep, but brilliant and unique! A must read!.......2005-09-26
After an exhaustive search, I ordered this book directly from the author. Make sure to get the more recent 1996 edition, not the 1987 edition.
The book is awesome in that it applies concepts in a way that I haven't seen anywhere else!
I haven't finished the book yet, it is painful to read, partly because Minto doesn't always apply her own principles! However, there are many great diagrams, and the examples cited are entertaining. For example, she provides examples of "intellectually blank assertions".
I force myself to read a chapter in the book each month. It is painfully intellectual, and sometimes puts me to sleep. But many great books are that way.
I bought the book to help me with my business proposal writing. This book is well worth it, especially for all consultants and business people.
Book Description
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.
Customer Reviews:
Favorite Graphic Design Book.......2007-09-21
I just finished reading all but one or two chapters of this book for a class where this was the primary text. I have to say that this book goes everywhere with me and has become a favorite. Compared to the other text books I had this semester (and many others as well), this was a breath of fresh air. The writing was never dry and it never dragged. What I read really stuck with me and I looked forward to my weekly reading. Also having the exercises at the end of most of the chapters is wonderful for a student for further learning that truly is self-paced. I plan on doing most, if not all of these exercises for further practice. I am definitely going to have to look into Landa's other titles as well.
Best G.D. Book out there!.......2007-04-04
Was advised to buy from instrucor as additional class materials and found I love this book! Covers from core information to breaking down new media and cutting edge styles. Would not go without this book if you are interested in learning about graphic design as an art and a science. Great organization and use of information -good for any level designer.
Don't pay retail... GET IT ON AMAZON!
Graphics Student.......2007-02-23
I am taking a night course that required this book. Amazon.com had the best price. The book itself has many beautiful graphic illustrations and the text is fairly easy to read. It is not the total snoozer I thought it would be and has many fun projects to illustrate the points made in the text. All-in-all not a bad course book although this is not something I would have ever picked up for personal reading.
Great for Intermediate Designers.......2007-02-20
This book is a big help if you have been thrust into a job where you must come up with a great design for a poster or flyer. Gives you as many or as little steps as you think are necessary. Good reference.
Great Text For Art students.......2007-01-04
Combining great illustrations along with good information, this text truly delivers what many are lacking in. From print to web design, this book explores many facets of Design.
Book Description
This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
Customer Reviews:
Marketing Textbook.......2007-10-04
The book was in perfect condition, however, it didn't come with the user access code for internet review websites.
Best Text for Learning Communication Skills.......2007-01-04
I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.
Yes Indeed........2006-01-30
Yes indeed this book was/is (I still crack it open)very helpful to me. Before I read this book, or took the class that used this book, I was a very bad speller. My grammer was poor and my writing technique was even worse. If this book helped me I am sure it will help you.
Excellent book for college and your career.......2000-07-29
Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!
An Excellent Guide to Business Writing.......2000-04-03
This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
Book Description
Turn Any Presentation into a Landmark Occasion
Ever wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command attention by looming larger than life before your audience, much like Abraham Lincoln when, standing erect and wearing a top hat, he towered over seven feet? Now, you can master presentation skills, wow your audience, and shoot up the corporate ladder by unlocking the secrets of history's greatest speakers.
Author, historian, and world-renowned speaker James C. Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.
Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.
"As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."
—
Roger Ailes, chairman and CEO, FOX News
"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."
—
Chris Matthews, Hardball
Customer Reviews:
Quick read, excellent content.......2007-08-23
I would title this book, "The language of leadership". It's content is excellent and well organized. It teaches ways to speak and act like a leader and therefore command such authority through the power of the spoken word.
The chapter titles all begin with "Power", but the author practices what he preaches by getting across the information in a well organized and easy to get through manner. If you look at the highlights in each chapter and skim through, you get the jist of information, hence making it easy to comprehend in a day.
Every chapter has its content and then real life examples from the author's experience. The examples are both historic and contemporary, very useful, convincing & often interesting, although ocassionally unecessary to get the message accross.
The criticisms I've seen of this book are that it is patronizing or too long winded or redundant. I don't find any of these things to be true. I however admit, that instead of reading the book cover to cover and sentence by sentence, I read it as any executive would read a proposal or document - skim to get the highlights and then go back in for more detailed reference when needed. I got a great deal out of the book this way.
I purchased the book for a Dean of a Business school and a high power executive. While skimming through it, I found myself quite absorbed. Since then, I've found myself continually thinking back to what I read there and I ended up buying myself a copy for reference and one as a gift for the CEO of my company as well.
Makes a great gift for a Type A executive or anyone in a position of leadership of any kind. This isn't just a public speaking book, and it's not about overcoming shyness or a "Toastmasters" type thing. It's about how to make what you say be powerful and effective.
You should own it if you plan giving speeches.......2007-02-14
Well written with great examples. Not your typical textbook, which makes for a refreshing approach to leadership classes.
Delivers.......2006-07-13
Unbelievable that no one taught me these principles years ago. This guy has been around a long time! Excellent, easy to read and incorporate.
speaking like churchill.......2006-07-03
This is an excellent book for speakers os any level who wish to make small yet noticeable improvements to their speaking performance. Churchill and Lincoln both mastered the skills necessary to be great speakers. The greatest secret that I took from this book is the power of the ..... PAUSE. To stand in front of a group of people saying nothing , with poise and confidence , is a skill the truly seperates great speakers from the rest.
I would recommend this book without hesitation.
worthwhile reading.......2006-04-02
Good book. Nevertheless the author could make it better by cutting off some of the quotes that here and there become excessive in number and extension. This is particularly true for the chapters "power wit", "power poetry" and "power line". They are tiresome -- even boring -- when prolonged beyond the necessary. This only proves that you can have too much a good thing. When it happens good becomes less good and enticing becomes exhausting.
If you think your readers - and especially your audience - should be protected against fatuous speeches, empty words and their monotonous delivery, read this book and keep a copy at hand.
Average customer rating:
|
Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb
Dan L Lattimore ,
Otis W Baskin ,
Suzette T. Heiman ,
Elizabeth L. Toth ,
James K Van Leuven ,
Dan Lattimore ,
Otis Baskin ,
Suzette Heimen ,
Elizabeth Toth , and
James Van Leuven
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback
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Thomson Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
ASIN: 0072935316 |
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Statistics for Business and Economics (with CD-ROM and InfoTrac) (Statistics for Business & Economics)
The Team Handbook Third Edition
Managerial Accounting
Global Business Etiquette: A Guide to International Communication and Customs
