Average customer rating:
- Great for the in dept look at a well run warehouse.
- This is a must....
- Great warehousing and material handling book
|
Warehouse Distribution and Operations Handbook (McGraw-Hill Handbooks)
David E. Mulcahy
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
General
| Real Estate
| Business & Investing
| Subjects
| Books
Production & Operations
| Management & Leadership
| Business & Investing
| Subjects
| Books
Distribution & Warehouse Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
Production, Operation & Management
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Mechanical
| Engineering
| Professional & Technical
| Subjects
| Books
Advanced Mechanics
| Aerospace
| Engineering
| Professional & Technical
| Subjects
| Books
Mechanics
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Materials Handling
| Mechanical Engineering
| McGraw-Hill Engineering Store
| McGraw-Hill
| By Publisher
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Engineering
| Amazon Upgrade
| Stores
| Books
Professional & Technical
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
World-Class Warehousing and Material Handling
-
The Time, Space & Cost Guide to Better Warehouse Design, Second Edition
-
Inventory Accuracy: People, Processes, & Technology
-
Warehouse Management Handbook
-
Excellence in Warehouse Management: How to Minimise Costs and Maximise Value
ASIN: 0070440026 |
Book Description
The Handbook provides a step-by-step approach to reducing operating costs, enhancing inventory control, increasing profits, improving customer satisfaction, and controlling assets. In addition, the book fully examines and evaluates the array of practices, methods, equipment applications, and current technology that contribute to the effective operation of any type of warehouse--including industrial, mail order, and retail facilities. Whether remodeling an existing facility or building a new one, readers of Warehouse Distribution and Operations Handbook will explore a broad range of topics, including: logistical and strategic considerations affecting operating costs and customer service; layout and product flow options that affect productivity and handling costs; estimating costs, writing specifications, reviewing bids, and administering contracts; loss prevention, maintenance, and sanitation functions; employee standards, productivity programs, and annual expense budgets. In addition, the Handbook provides comprehensive information on carton handling. . .vertical and horizontal materials-handling systems. . .inventory control. . .site selection. . .private, public, and contract warehousing. . .receiving and shipping. . .stackables and unstackables. . .automated systems. . .and more.
Customer Reviews:
Great for the in dept look at a well run warehouse........2007-09-23
Great for the in dept look at a well run warehouse. Has all the details to help you start or clean-up an operation and help it run like a well oiled machine.
This is a must...........2006-10-30
This book is a must for ANY professional working in the finished-goods/products Fulfillment/Distribution world. If your work and responsibilities span anywhere within a FC/DC, you should pick up this book. For less than one hundred bucks, you get one of the best written, concise handbooks I have ever encountered.
It's very important to note that this is not just a dictionary-like handbook, but rather a book that is actually easily readble and enjoyable. It is not for novices, but for anyone with some level of experience, the book comes to life and will help you build depth.
I work for a major e-retailer that disbributes products to end customers. Having worked many years here and picking up most of the know-how from experience alone, I am now questioning why our learning dept doesn't have the insight to make this book a "required" manual for all when we first started. It is excellent and provides great explanations and applications .
Buy it. If I ran a DC/FC, this is a must read for all my mgrs and jr mgrs.
Great warehousing and material handling book.......2003-05-03
This is the best book I've ever found on material handling and warehouse storage. Though a little pricey, this book has content that makes it well worth the cost. Extensive detail on material handling and storage equipment. Also has separate chapters dedicated to small item warehouses, case-pick warehouses, and pallet warehouses.
Anyone designing a new warehouse or redesigning an existing one should read this book.
Book Description
Designing the Customer-Centric Organization offers todayâs business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Download Description
"Designing the Customer-Centric Organization offers today's business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Customer Reviews:
Very useful in real time organization design.......2007-08-11
I've been using Jay Galbraith's principles in making organization designs for major clients with great effectiveness. This book is very practical.
Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process .......2007-01-18
Es un libro excelente, me parece muy bueno el contenido, sin embargo lamento decirles que llego un poco maltratado, por lo que en lo subsecuente espero pongan mas cuidado en este aspecto
It's all in the first 25 pages!.......2007-01-14
I was very excited when I came across this particular book. This was exactly the right book - looking at the title - coming at the right moment for me. I could use it to help me work through a current problem!
Maybe my expectations were too high, but I dived into it with a passion. The introduction was insightful and right on target. This is terrific! Chapter 1; Surviving the Customer Revolution, was as good a review of this topic as I've read anywhere. It succeeded in defining what a customer centric organisation could look like and brought some real clarity to this part of the puzzle. If you've ever tried to explain the difference between a traditional product centric company and a customer centric one then you'll know what I mean.
Chapter 2 though, How Much Is Enough, was the beginning of the decline. The author attempts to define different levels of customer centricity necessary for your company and, for me, falls foul of too much detail and too much process - clearly reflective of the authors' obvious expertise and familiarity with organisational design. From there on it continued to be a struggle for me. The case studies were terrific and there was some real insight, but the solutions were too formulaic and linear to be of real value.
I came away from the book concerned that I'd missed something. I thought that customers would drive what level of customisation would be required in order to deliver value, and thereby improve business performance. Perhaps I was wrong!
Was I disappointed? Not at all. Worth reading even if the best is right up front!
COMPREHENSIVE, IN-DEPTH, THOUGHTFUL BOOK!.......2006-01-16
In contrast to product-centric, a customer-centric firm must be organized around the customer. This means going further than "customer focused" initiatives. This comprehensive, in-depth and thoughtful book begins by exploring the structures and philosophy involved in being customer-centric. Galbraith then details the different types of customer relationship strategies, following which he offers a guide to determining the level of customer-centricity (three levels are proposed) that would best serve the reader's company. The specific elements for achieving each of the three levels, from lightest to most intensive, are presented, along with guidelines for implementing actions ("solution strategy") required. Solution strategies vary by scale and scope, depending on the intensity of customer-centricity needed.
In all, the book delves into ways that organizations can design their strategy, structure, and processes to strengthen their position in the market and grow. Technology, with emphasis on its implementation and connectivity with customers, gets major attention. Much of the book presents engrossing cases (IBM, Proctor & Gamble, Nokia), which are extremely informative and provide a plethora of insights. This is an outstanding work in its content, organization of material, and style of writing. Very highly recommended.
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
- Crisis management
- Marketing public relations
- Client-agency relationships
- Environmental public relations
- High-tech PR
- And more!
Customer Reviews:
The Handbook of Strategic Public Relations and Integrated Communications.......2005-09-27
I think this is one of the most comprehensive and cientific book on Public Relations and communications.
As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications.
It has been very relevant for me to have the historical background of PR in order to understand the fundamentals of my professional practice as well as to become concious of the breath of the PR and communications application to business and government.
The nature of change.......2005-04-07
A fantastic overall look at the history of public relations. This book looks indepth at public relations as well as the more recent developments of issues and cris management.
A Tough Read.......2003-08-29
Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to `clarity of communication' - advice that the author clearly ignores. Why is `plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.
Wide-Ranging and Super Informative.......2002-08-21
The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.
An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.
The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.
A GREAT BOOK FOR EVERYONE IN THE BUSINESS.......2002-01-16
The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.
Amazon.com
To paraphrase the Rolling Stones, you might not always get what you want from this short 'n' sweet little guidebook on strategic thinking and planning, but you just might get what you need. That would include concise and handy visual and verbal tips on gathering and analyzing key information, setting short- and long-term objectives, developing your team leadership skills, predicting future trends, and maintaining a flexible approach throughout. It also covers the essential tools of strategic management, from SWOT (strengths/weaknesses/opportunities/threats) analysis and feasibility studies to budgeting forecasts and contingency plans. Granted, if you're looking for specific or in-depth guidance--say, how to do strategic thinking in a particular field, like biotechnology, or a particular division, like human resources--you may find this book too cursory and general in its approach. But if you're looking for a thumbnail guide to the basic steps of strategic planning, both individually and in a group setting, this may do you just fine.
It's worth mentioning that the book is also part of reference publisher Dorling Kindersley's Essential Managers series--20 itty-bitty li'l books on business and career topics ranging from communication, leadership, and decision making to the management of time, budgets, change, meetings, people, projects, and teams. Combining the For Dummies book series's talent for breaking down a lot of information into bite-size bits and sidebars with Dorling Kindersley's signature design style of crisp, classy graphics on a gleaming white backdrop, they don't represent the cutting edge of business thinking and they don't necessarily reflect any unique individual perspective. Instead, it's as though someone collated the best general thinking on these 20 topics and rolled them out into 72 brightly designed and easy-to-read pages, studded along the way with boxed tips, color shots of a multiracial cast of "coworkers" animatedly hashing through the workplace issues of the day, and a self-test of one's skills in the topic at hand on the last few pages of each volume. Again, they're not for anyone looking for more in-depth or focused help on any of the subjects they cover, but they're perfect as a quickie general-interest reference... and let's face it, they're so cute and look so smart in a neat little stack or row that you'll probably want to buy a whole bunch to give to your entire staff or department. --Timothy Murphy
Book Description
Learn about brainstorming, systems, logic, precedents, action plans, and goals.
Learn how to plan, develop, and implement dynamic business and team strategies with Strategic Thinking. This concise and informative guide shows you how to identify the route to success by gathering and analyzing key information, setting short- and long-term objectives, developing your team-leadership skills, predicting future trends, and maintaining a flexible approach. It covers the essential tools of strategic management, from SWOT analysis and feasibility studies to budgeting forecasts and contingency plans, to help give you a competitive edge in today's fast-moving business world. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Customer Reviews:
Basic, essential, and very well-presented.......2007-06-26
During a recent business trip, I stopped by an airport store and saw a display of several volumes of the "Essential Managers" series. I purchased this one as well as John Seymour and Martin Shervington's Maximizing Performance, read both while en route home and was surprised, frankly, to find each to be remarkably comprehensive within a 69-page narrative. Obviously, the subject of strategic thinking is vast and complicated. No single book could possibly cover everything, nor do Bruce and Langdon make any such claim. What they offer is a focus on fundamentals, as do the volumes that comprise the Harvard Business Essentials series.
First, Bruce and Langdon share their definition of strategy, examine the strategic process, suggest how to balance pursuit of both short- and long-term goals, prepare for strategic success, and anticipate what may lie ahead. Next, they explain how to analyze the given situation in terms of influences, customers, competition, and the given organization's available resources (e.g. the skills and capabilities of its people). Then Bruce and Langdon focus on the strategic planning process itself (definition of purpose, determination of competitive advantage, setting of operational boundaries, selection of points of emphasis, and estimation of probable costs of implementation. They conclude with a series of observations and suggestions concerning strategy implementation.
As I read this book, I was again reminded of Oliver Wendell Holmes' comment, "I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity." To me, that comment suggests the essential value of the "Essential Managers" series, at least of the two volumes I have read thus far. Here's another point. What Bruce and Langdon have to say about the fundamentals of strategic thinking is consistent with what other experts on the subject suggest, notably Peter Drucker, Henry Mintzberg, and Michael Porter. As I read this book, I was also reminded of what Drucker observed in 1963: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
However different they may be in every other respect, all under-performing organizations fail to formulate an appropriate strategy and/or do not implement it effectively. One key word is "appropriate" because a strategy that was appropriate only a few years ago (or yesterday) may no longer be appropriate now. Another other key word is "effectively." With all due respect to the importance of knowing what to do and how to do it, former Texas football coach Darrell Royal is right: "potential" means "you ain't done it yet." Credit Andy Bruce and Ken Langdon with providing a remarkably comprehensive discussion of what to do and how to do it. It remains for those who read their book to apply what they have learned.
I wish I had this book when I was a young corporate rat........2001-03-13
I bought this book actually out of curiosity. It was pocket-size, and also visually very appealing. After perusing it, I have this feeling that this book is more intended for very young executives and/or new supervisors.
In terms of basic steps, the book is just fine. In a nutshell, there are some two dozen of "strategic thinking" topics, which have been artfully rolled into the 72 brightly designed and easy-to-read pages, studded along the way with colurful boxed tips, 101 of them to be exact. It is designed for easy reading. There is even a simple but fun test at the end pages.
Highly recommended for all beginners into the management field, as well as for older kids, who wants to learn how to think strategically. I wish I had this book when I was a young corporate rat.
For a deeper treatment on the subject, I would suggest a quick browse of books in my Strategic Thinking Bookshelf (listmania).
Book Description
The Supply Chain Council (SCC) is a nonprofit organization dedicated to developing best practices in supply chain management. But until now, there have been no books available based on these preferred techniques. Supply Chain Excellence gives professionals implementing new supply chain projects a clear, step-by-step guide to adopting the accepted and proven methodologies developed by the SCC. This book uses the council's Supply Chain Operations Reference (SCOR) Model, showing readers how they can:
* align strategy, material, workflow and information * conduct the proper competitive analysis to define business opportunity * establish the metrics that will determine the project's level of success * gain internal support by educating employees and executives
Using a unique SCOR Project Roadmap, Supply Chain Excellence is an instruction manual for achieving supply chain success.
Customer Reviews:
An "objective, unbiased way to define supply chain management".......2007-06-06
SCOR is an acronym for the Supply Chain Operations Reference business model that was developed by the Supply Chain Council. (For more information about SCC, please visit http://www.supply-chain.org/index.ww.) In this volume, Peter Bolstorff and Robert Rosenbaum explain what the SCOR model is, how to use it most effectively, and why it can help any organization (regardless of size or nature) to improve its supply chain management. When reading this volume, it is important to keep in mind that effective management of any supply chain model depends upon active and collaborative engagement in the process by (literally) everyone involved, at all levels and in all areas of the given enterprise.
Many readers will especially appreciate the format that Bolstorff and Robert Rosenbaum selected within which to present their material. After two introductory chapters in which they discuss the supply chain operations reference model and then suggest how to build organizational support for supply chain improvement, they focus on the implementation of a four-phase process during a recommended seventeen-week timeframe and devote a separate chapter to each of the seventeen weeks.
Phase I: Discover the Opportunity (Week One)
Phase II: Analyze Basis of Competition (Weeks Two-Four)
Phase III: Design Material Flow (Weeks Five-Eleven)
Phase IV: Work and Information Flow Analysis and Design (Weeks Twelve-Seventeen)
Bolstorff and Rosenbaum then provide six appendices which facilitate review of the key points later: SCOR Model Overview, Fowler's Business Context Summary, Fowler's Supply Chain Improvement Project Charter, Partial List of SCOR Model Leading Practices (Sorted by Business Area), SCOR Version 5.0 Quick Reference Guide, and SCOR and Six Sigma DMAIC [i.e. Define, Measure, Analyze, Improve, and Control].
Note: Fowlers, Inc. is a billion-dollar conglomerate with worldwide leadership in three businesses: food processing, optical technology products, and business services. "Fundamental to the success is the Fowlers mission to continually exceed customer expectations. The company and its employees believe that if they go beyond what customers require, those customers will return again and again."
For me, some of the most valuable material in this book is provided in Chapter 17 (Week Fifteen) when Bolstorff and Rosenbaum explain how to determine how the given business should work by reviewing the Sample SCOR Level 3 Baseline Blueprint (see Table 16-3 on Page 181), adjusting SCOR Level Three processes between "swim lanes" (i.e. dividers used to organize and separate process steps by groups, organizations or roles; used to delineate ownership of the processes), incorporating transaction language for the specific technology application that will be used, conducting logical business transaction tests, and calculating productivity improvements based on the changes.
This is by no means an "easy read" and will be especially challenging to those who have only limited (if any) prior experience with the design and implementation of a large organization's supply chain for. Credit Bolstorff and Rosenbaum with making brilliant use of an extended case study of Fowlers. I certainly appreciated this approach because it enabled me to gain a much better understanding of how the exemplary organization navigated its way through the eight steps of the SCOR project lifecycle which begins with educating everyone within the given enterprise about supply chain improvement to gain their support and concludes with implementing whatever changes (i.e. improvements) may be necessary to achieve sustainable competitive advantage.
Those who share my high regard for this volume may also be interested in Thomas Stallkamp's SCORE! in which he explains how (then) Chrysler Motors used a proprietary goal and measurement system (Supplier Cost Reduction Effort) in the 1990s. At that time, Stallkamp was responsible for Chrysler's procurement and supply activities. "Although it took some time to get started, by 1992, the SCORE approach had been incorporated into a supply-management philosophy called the Extended Enterprise of the firm. Because their destiny and fortunes were directly linked to Chrysler's, the idea was to build a virtual team atmosphere in which all parties focused on reducing the cost of developing and producing vehicles. The construction supply-side suggestions worked to reduce both the supplier's costs and those of Chrysler." In this book, Stallkamp traces with meticulous the process by which SCORE was formulated and then implemented as a proprietary goal and measurement system.
Supply Chain Excellence.......2007-01-11
Definitely a very good overview of the SCOR model (Supply Chain Chain Operations Reference). I have used this book as a base reference for Kaizen processes I have championed, with SCOR as a structural foundation.
My only reservation is that the book reviews how the overall process works from a project perspective without digging into the metrics. An experienced practitioner can get around this through experience and other resources however it would have been nice to have. To offset this the auther goes into the "whys" and the "whats" instead of the "hows" and does an extremely good job at his targeted subject material.
I would most definitely purchase and use this book again, and recommend it to others looking to use SCOR processes to improve their balanced scorecards.
A good book for me as a reference.......2007-01-10
This book is available for me as a reference in my task as senior purchasing to conduct best parctical of supply chain
The Path to Supply Chain Excellence.......2006-11-02
I highly recommend this book for any business that is in the process or is preparing for a BHAG. Peter Bolstorff provides the practitioner with detailed project roadmaps while addressing the challenges and process of change within a Supply Chain. By following the details within his book your company will increase customer satisfaction, profits and achieve excellence.
SCOR methodology explained.......2006-05-23
This book does a decent job of explaining SCOR methodology to the novices. Please do not expect to immideately start using the SCOR model after reading this book - that needs a lot of experience and judgement. Besides the slightly dry writing style, I do not have quibbles with the style. On the content side - I do believe the title promises more that what it will deliver to most people.
Book Description
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.
Customer Reviews:
Simple and Effective Marketing Strategies.......2007-03-25
There are many books in my library devoted to more specific areas of marketing, but this is hands-down my favorite for covering the basics. It provides the information in a simple and easy-to-use format, and also includes plenty of references for additional reading.
Chapter 1 covers the basics of business strategy, alignment of marketing strategy with business strategy, and explains the changes in the phases of the product or service life cycle.
Chapter 2 discusses marketing plan creation, elements of marketing mix, applying the mix to a target market, paths to customer, placement and promotion.
Chapter 3, my favorite due to its research focus, discusses formal and informal methods of market research, the research process, and methods for analyzing customer preferences. This chapter also stresses the importance of utilizing those individuals who work closely with clients for informal research. It also includes tips on making a marketing-oriented company's workforce more outward-looking, such as sending technical people to key conferences, having them continually scan the literature and industry news, and sending them on customer calls with sales reps.
Chapter 4 focuses on market segmentation, as well as the basics of multifactor, relevant and effective segmentation, targeting the right segments, and positioning the product or service in the minds of customers.
Chapter 5, Competitor Analysis, explains how to identify and size up competitors according to strengths and weaknesses, as well as how to understand the five forces that make markets attractive or unattractive.
Chapter 6 discusses brand differentiation, and explains how commodity products and services are differentiated, approaches to differentiation, and differentiation through branding.
Chapter 7 discusses "The Right Customers", and includes information on understanding how customers differ in economic value, how to focus customer acquisition and retention resources, identifying sources and causes of defection, and gaining a greater share of the wallet.
Chapter 8 is devoted to new product development. It discusses horizontal and vertical product line extensions, NPD process, the stage-gate system for go-no go decisions, and the important role of marketing in the development process.
Chapter 9 is devoted entirely to pricing, and includes helpful information on cost-plus pricing, pricing and the experience curve, pricing for "snob appeal", stealth price increases, price promotions, pricing and customer-perceived value, and pricing throughout the product life cycle.
Chapter 10 talks about integrated marketing communications, including the six steps of the purchase decision, key communication vehicles, the six "M"'s of marketing communications, and guidelines for coordination.
Chapter 11 delves into interactive marketing, and discusses online commerce, e-mail campaigns, and best practices for web-based merchandising.
Of special interest to companies doing business in multiple countries and cultures, Chapter 12 goes into "Marketing Across Borders". It covers standardized versus customized products, successes and failure among "world" products, and control of global marketing decisions.
Chapter 13 discusses the future of marketing. It goes into the importance of delivering on marketing promises, growing fragmentation of U.S. markets, accountability for results, and ethical marketing behavior.
My only (minor) criticism of this book is that, in spite of the prominence of the word "toolkit" in the title, the appendices include only 3 actual tools. In my opinion, the information provided in the above-described chapters is far more valuable than the tools.
Product Description
Gathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and produced meticulously with the participant in mind. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning is the most thorough, concise, and easy to follow event planning book available. From the initial concept to ongoing management, this book has techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips the reader with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As the reader undertakes the complexities of daily responsibilities and tasks, Successful Event Planning inspires efficiency and confidence and makes it possible to stay on track. Whether you are a professional or a novice, you will find this guidebook a must-have if you are planning the Academy Awards or your daughter's wedding. The information found in this book is suitable for creating any event for any theme, size, location, or budget. Two significant, timely, and relevant advantages this book offers that you will not find elsewhere are Environmental Friendly practices and the latest up-to-date technology applications and gadgets. **2007 Eric Hoffer Book Awards: Notable in Bus
Customer Reviews:
Great Book for all Levels of Event Planners.......2007-07-05
This book is a fount of knowledge. Its simple to read and easy to follow. I thought it would be a person spouting about how great they are and not alot of practical information. But I was wrong. This book is helpful in many ways: for the beginner it provides a practical guideline to get started; for the intermediate planner it provides further ways to improve what they have begun; and for the advanced planner it hones their skills with the latest ideas and information.
For myself as an advanced even planner, it confirms that I am right on track with the trend for event planning. The CD with the forms and such are very useful and easy to customize for each planner or event.
I have already recommended this book to a large organization to use to train other event planners!
Event Planning made easy.......2007-04-11
This is a great high level overview of event planning. I am still looking for a reference with more detailed checklists and events of a more civic nature. But it was great to get the accompanying CD to use to start making your own checklists. And a great way to see all the possible areas that could be involved with planning events, especially large ones.
Very informative.......2007-04-09
Having to plan an event? First time or old pros needing a refresher go no further than this book. Shannon Kilkenny has outdone herself here with step by step instructions and tips to walk you through the whole process of planning and executing even the most difficult event you've ever faced. I found the charts, lists and forms both in the text and the copies on the CD ROM for easy print out to be the most beneficial.
I think the best thing about this book is that you can take away something from reading the whole book cover to cover. But you can also take away information from individual chapters if the whole book doesn't apply to you. The best example of this I can give is that my mother was panicked last week over trying to plan my little sister's 16th birthday. I told mom that while I'd only read this book last week for a friends baby shower that I thought she might want to take a peek at it. When I came over the day before my sister's party to help with setup my mom said that the book had more than paid for itself. It had shown her a much less stressful way to do what she was trying to do. She said that she skipped the chapters aimed at event planners but that a lot of the later chapters helped her immensely in avoiding disaster or over planning for the party. This is a definite read for anyone trying to plan an event from the smallest birthday party to a large banquet or conference.
If you want the depth, Complete Guide to Successful Event Planning is the item of choice........2007-04-07
If a reference to planning events is needed you can't do better than Complete Guide to Successful Event Planning, a pick for planners and public libraries alike. Here's all the basics for planning all kinds of events, from seminars, receptions, weddings, dances, reunions and retreats. From money-saving tips and identifying and reaching target markets to choosing dates and designing events, it covers all aspects from budget to set-up and beyond. A few other guides cover this topic lightly - if you want the depth, Complete Guide to Successful Event Planning is the item of choice.
An Inspirational Guide To Success! .......2007-03-26
I've planned successful corporate Christmas parties, software user group conferences, non-profit fundraisers, weddings, church gatherings, and awards banquets but I found new ways to enhance my services and make the processes flow more smoothly when I read "The Complete Guide to Successful Event Planning".
Shannon Kilkenny provides comprehensive planning guidelines in a way that stimulates further brainstorming and creativity. She teaches you how to easily and systematically envision, create and run a fantastic event that will be memorable for all of the participants, enjoyable for the planner, and profitable when appropriate.
I particularly liked her advice on "greening" your event. Providing organic meals and other environmentally friendly offerings sends a positive message to participants, the community and potential clients. People want to hire event planners who are responsible people. What better way to demonstrate and promote your services than to host an event that is appealing, well-run and certified as environmentally sound?
This book does an excellent job of guiding you through the process of planning a successful event and is a must have for anyone who may be called upon to coordinate a gathering.
Book Description
This handbook looks to provide academics and students with a comprehensive and holistic understanding of the phenomenon of innovation. Innovation spans a number of fields within the social sciences and humanities: Management, Economics, Geography, Sociology, Politics, Psychology, and History. Consequently, the rapidly increasing body of literature on innovation is characterized by a multitude of perspectives based on, or cutting across, existing disciplines and specializations. Scholars of innovation can come from such diverse starting points that much of this literature can be missed, and so constructive dialogues missed. The editors of The Oxford Handbook of Innovation have carefully selected and designed twenty-one contributions from leading academic experts within their particular field, each focusing on a specific aspect of innovation. These have been organized into four main sections, the first of which looks at the creation of innovations, with particular focus on firms and networks. Section Two provides an account of the wider systematic setting influencing innovation and the role of institutions and organizations in this context. Section Three explores some of the diversity in the working of innovation over time and across different sectors of the economy, and Section Four focuses on the consequences of innovation with respect to economic growth, international competitiveness, and employment. An introductory overview, concluding remarks, and guide to further reading for each chapter, make this handbook a key introduction and vital reference work for researchers, academics, and advanced students of innovation.
Book Description
For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool – one that's bound to make your company a better place to work and your business a more successful operation.
Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before – or if you're brand new to plotting out goals and objectives – this expert reference will show you how to
- Create a right-on mission statement
- Pinpoint the needs of your customers
- Scope out the competition
- Simplify all the financial stuff
- Stay on top of trends
- Foster a winning atmosphere for your staff
Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down-to-earth guide steps you through every milestone in business planning, including
- Determining where you want to go with your business
- Checking out the business environment: customers and competition
- Assessing your capabilities and resources
- Getting into strategic thinking mode
- Facing the facts about product life cycles
- Motivating and appreciating the people who make it all happen in-house
Riding marketplace tides isn't the sport of amateurs these days; only 250f new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.
Customer Reviews:
Great Information!.......2007-09-23
Business Plans for Dummies has great information in it and is a wonderful resource for those starting or contemplating starting a business. Well worth the cost!
Good Reference for Beginners and Intermediates Alike.......2004-03-22
I've done a number of business plans in my time and bought this book as a gift for a friend who wants to start her own business. I purchased it because it includes all of the basics needed to develop a business plan that will guide you as you start and build your business and will also give you the credibility you need to secure outside financing. This is a very good step-by-step guide for those completely new to business and an excellent refresher guide for those who already know the basics.
And, by the way, you can skip the companion Dummies book called Business Plans Kit, which covers the same ground as this book but includes a CD-ROM that doesn't add much value. The truth is, this book is cheaper and offers just as much help as the larger and more expensive kit version.
The title says it all..........2002-12-12
I'm a business planning consultant and a client just gave me a copy of this book. Way too basic, not enough help on the most important part of any business plan: the financials. If you want to get funded, look for a better book.
Not bad.......2002-10-29
This book was not bad, but it needs more sample plans. If you are writing a Business Plan, this book will get you started, but it will not get you finished.
For the non-MBA entrepreneurial wannabes!.......2001-06-04
As someone who fits the above category, this book seems to have all, and more, that I need to constructively think about what it takes to build a business from scratch, and have a document that will help induce others to invest in it! (Although talk to me after I've actually tried to launch the thing!;-))
Book Description
How are the world's most successful organizations developing their leaders? "This book will help anyone who is charged with a leadership development initiative or is learning about leadership development. Full of practical examples and tools from companies that are known for having a reputation for developing leaders."
Michael Piergrossi; vice president, leadership and organization development, W. R. Grace & Co.
Using the case studies in this book will give you the opportunity you to:
* Benchmark against SmithKline Beecham's 21 Leadership Competencies
* Implement cutting-edge tools including Allied Signal's Career Profile, continuous improvement and performance objectives tools
* Customize a training curriculum that works for your organization based on: Imasco's Operating Company Visits and Work Projects, Colgate-Palmolive's Key Accountability program, or Abbott Lab's Managing Across Boundaries
* And much more!
In 1998, Linkage, Inc., and Warren Bennis collaborated in completing a study of more than 350 companies involved with leadership development and found that:
* Nearly all respondents recognized the need to develop stronger leaders, yet less than 44 percent had a formal process for nominating or developing high-potential employees
* Companies that do successfully build their high-potential employees use structured leadership development systems
* The programs that make a difference include some or all of three critical components: formal training, 360-degree feedback, and most importantly, exposure to senior executives including mentoring programs
The result of this study is Linkage Inc.'s Best Practices in Leadership Development Handbook. With its case study approach, this book gives you access to the practical, easy-to-apply tools, instruments, training, and competency models that fifteen world-class organizations use as benchmarks to successfully implement their leadership development programs.
To read the foreword from this book, click here.
To read the first chapter from this book, click here.
Books:
- What Got You Here Won't Get You There: How Successful People Become Even More Successful
- Where Did I Come From?
- Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change
- Why Employees Don't Do What They're Supposed To Do and What To Do About It
- A Dictionary of Epidemiology
- Apple Pro Training Series: Motion (Apple Pro Training)
- Baseball America 2007 Prospect Handbook: The Comprehensive Guide to Rising Stars from the Definitive Source on Prospects (Baseball America Prospect Handbook)
- Beating the Dow with Bonds : A High-Return, Low-Risk Strategy for Outperforming the Pros Even When Stocks Go South
- Biostatistics: A Foundation for Analysis in the Health Sciences (Wiley Series in Probability and Statistics)
- Business and Its Environment (5th Edition)
Books Index
Books Home
Recommended Books
- International Building Code 2003
- American Red Cross Babysitter's Training Handbook
- Tattoos, Desire And Violence: Marks of Resistance in Literature, Film And Television
- The Illusion of Life: Disney Animation
- The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
- Bloodline
- Why Am I Always So Tired
- Intermediate Accounting Volume II, Chapters 15-25
- The Entrepreneurial Journey in Jamaica: When Policies Derail
- The Sea Hunters: True Adventures with Famous Shipwrecks
