Book Description
Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.
Customer Reviews:
Excellenet Service.......2007-10-10
I am extremely satisfied with the service. The shipment came on time, and as usual Amazon does a great job..keep up the good work..!
Very helpful, though forms not fully explained........2007-09-18
On the whole, I found this book was extremely helpful in helping me to evaluate my business in a comprehensive manner and to write my first business plan.
When I sat down to do the work in this book, which was both exhausting and challenging, I found Rhonda Abrams' business-savvy voice to be a welcome companion and her tips to be more than merely an explanation of the forms, but instead to be peppered with sharp insights into how to properly evaluate the feasability of my business. This book certainly got me up-and-running to creating my business plan, which is exactly what I wanted.
My only complaint is that sometimes the forms were not fully explained in the book. For instance, there would be sections of the forms that were not addressed in the text, so I would not know how to fill them out and would have to try and guess what kind of information was being asking for. Fortunately, most of it was either pretty intuitive or explained in the text, but a new addition would certainly benefit from filling those gaps.
Excelente! Lo mejor en el rubro.......2007-07-30
Excelente libro! Luego de realizar una larga búsqueda de libros para realizar un Plan de negocio bueno éste ha sido el mejor. Contiene las pautas no sólo para construir el Plan de negocio, sino que además contiene plantillas para guiar el entendimiento del negocio. Está en inglés, pero es de fácil lectura. Aunque está orientado para empresas de EEUU, no presenta problemas para utilizarlo en otro país (Mi caso para Chile). Es muy completo y extenso, con citas de personalidades que dan tips en cada una de sus hojas. Lo mejor!
Great for building your plan.......2006-09-14
I bought this book, and then purchased the Electronic Worksheets from the publisher! They are great together, and both really helped get the plan started and crunch those vital startup numbers. The book is very well written and easy to follow!
A must if you are writing a business plan.......2006-03-24
THIS is the STANDARD.. must read before writing any serious business plan!!!
Book Description
In this definitive guide, Forrest Mosten--an internationally recognized mediation expert--helps would-be mediators answer the critical question "Do I have the values, skills, personality, and commitment necessary to mediate?"
A comprehensive resource, the book also explores a wealth of timely topics including the need to establish standards of the profession, how to maintain confidentiality, the pros and cons of co-mediation, and the place of mediation in the process of court and law reform. Straightforward and reader-friendly, the Mediation Career Guide is filled with practice tips, self-surveys, diagrams, reading resources, a list of training programs and volunteer opportunities, budget forms, and model standards of conduct. This hands-on resource is designed to make the challenging journey of becoming a peacemaker a one-step-at-a-time manageable process.
Customer Reviews:
A Solid Basis for Starting Your Practice.......2005-03-21
It is one thing to learn how to mediate, it is another to learn how to start your business as a mediator. This book focuses on the second task. I found that this book contains good, practical advice for analyzing your own abilities as a mediator and setting up your practice. It even talks about how to establish the physical environment of your office. Combine this with Allan H. Goodman's new, second edition of Basic Skills for the New Mediator, and you should be ready to hang out your shingle.
You Cannot Proceed Without this book!.......2005-03-10
I am just beginning my mediation practice. This book stays with me all day. It gives practical advice, plus deals with the emotional issues attached with such a leap of faith that is required for entering this field. I highy recommend this to everyone!
A must have!.......2003-08-10
This book is one of the most helpful and insightful books that I have read. If you are thinking of, or already are, a mediator, this book is full of great information, ideas, and helpful hints.
This book is an easy read, you could read it in one evening and then be on your way to implement the things that you have learned.
The Definitive Book on Mediation.......2002-02-18
Forrest Mosten has written what must be the definitive book for those who are considering or might consider a career in mediation.
I have known the author since 1970, when he was a law student working part time for me in the foreign student office at UCLA. Even then he was thinking about how he might incorporate his strong social conscience into the practice of law. Ten years later he found his answer when he committed himself to becoming a professional mediator. For Mosten, mediation is more than an efficient means of resolving disputes, it is a way to work as a peacemaker at the person-to-person level. It provides its practitioners who are attorneys with an alternative to the adversarial nature of the legal system, which weighs heavily on many lawyers. Of course it provides the same benefit for clients. He makes his point about mediation as a peace effort dramatically in chapter one, where he states "...don't jump into a growing but still uncertain field like mediation unless you eat, breath and dream about creating peace and resolving conflict and are willing to risk everything to make it happen".
In addition to maintaining a highly successful mediation practice in Los Angeles, Mosten trains future mediators and he has established a nation-wide network of mediation centers. He also is the author of three previous books on mediation.
The author's purpose in writing the book is stated in the first paragraph of the preface, where he says "It was an uphill climb to build my mediation practice. This book is my effort to help you avoid many of the costly mistakes I made along the way".
The book is organized into three parts, each with several chapters, followed by nine appendices. In the first part, "Is Mediation right for You?", he covers the question of what it takes to be a mediator, such as being a good listener, patient, tolerant and neutral, flexible, and empathic, among other traits. In the chapter on "Education and Training", he discusses the question of non-lawyers as mediators. Mosten admits that lawyers have certain advantages, but he lists other fields which often provide a good background, such as therapists, business persons, teachers and clergy. Whether they come from the law or other fields, he states, extensive training in mediation will be required. Here Mosten goes into some depth on this subject which is dear to his heart because he wants "...mediation to be the first stop on the conflict resolution highway", which means having "...enough trained and experienced mediators available to meet this need".
Part Two, "Building Your Career as a Mediator" deals with the creation of a mediation signature, which includes advice on writing vision and mission statements to distinguish your particular practice. He also advocates having a board of directors to help with these tasks and to provide a sounding board along the way which he had earlier described as an informal group of persons whose judgment you trust. (He might more accurately have called them a "board of advisors). Another chapter, "Creating a Mediation-Friendly Environment", gets down to reading materials and arrangement of the reception room. Most important, he introduces the idea of the client library, described as a consumer-friendly collection of books, video tapes and other resources which will help clients learn what they need to help solve their own problems. This concept is related to Mosten's preference for informed client consent, and he reports that his library is well used by his clients.
Part Three is "The Nuts and Bolts of Private Practice", which covers topics such as finding a place to practice, naming your practice, forming strategic partnerships and networks. With respect to networks, he uses his own Mosten Mediation Centers as an illustrative model, in which he has established local mediators around the country as subcontractors. In the chapter entitled "Strategic Planning and Investing in Yourself", he gets very specific about the time and money required to establish a mediation practice, including a breakdown of out -of-pocket costs which add up to $57,000 over a five-year period.
Even though he has stated his desire to see a great increase in the number of practicing mediators, Mosten in no way sugarcoats the obstacles and challenges facing anyone who plans to enter the field. His candor, at times, would almost seem to discourage, but at least anyone who has read the book would enter the field fully warned. More important they will have read a well integrated combination of philosophy and nuts and bolts, each supporting the other.
This is a critical book for those contemplating a career in mediation, it is a useful book for anyone contemplating using the services of a mediator, and it is an interesting book for those who are attracted by the concept of mediation as a force for more peaceful interpersonal relations.
A MUST HAVE book for all Mediators!.......2001-12-04
Dear fellow mediators or anyone looking into the mediation profession:
Mosten's book, Mediation Career Guide, is just the book I was looking for to strategically guide me through deciding whether to go into mediation as a profession. The book is well organized and can be read cover to cover or as a reference guide. Some of the key parts of the book are 1) Deciding if Mediation is Right for You and 2) Building Your Career as a Mediator.
The chapter on deciding whether to get your law degree or not for mediation was an especially important chapter for me. I completed one year of law school and then decided to re-evaluate my J.D. path. I enrolled in SMU's Dispute Resolution program to help with my decision. Mosten's book is the only mediation book that directly dealt with the J.D. dilemma. The chapter did not tell me what to do or what Mosten thinks is best. Instead, the chapter asked certain questions about my background to see whether a J.D. is a good choice or not.
Mosten's book is a MUST HAVE if you are deciding whether the mediation profession is right for you and how to build a mediation practice.
Thank you Forrest (Woody) Mosten for this book and all of your contributions to the peace-making profession!
Roseanne Pierre
Product Description
Gathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and produced meticulously with the participant in mind. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning is the most thorough, concise, and easy to follow event planning book available. From the initial concept to ongoing management, this book has techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips the reader with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As the reader undertakes the complexities of daily responsibilities and tasks, Successful Event Planning inspires efficiency and confidence and makes it possible to stay on track. Whether you are a professional or a novice, you will find this guidebook a must-have if you are planning the Academy Awards or your daughter's wedding. The information found in this book is suitable for creating any event for any theme, size, location, or budget. Two significant, timely, and relevant advantages this book offers that you will not find elsewhere are Environmental Friendly practices and the latest up-to-date technology applications and gadgets. **2007 Eric Hoffer Book Awards: Notable in Bus
Customer Reviews:
Great Book for all Levels of Event Planners.......2007-07-05
This book is a fount of knowledge. Its simple to read and easy to follow. I thought it would be a person spouting about how great they are and not alot of practical information. But I was wrong. This book is helpful in many ways: for the beginner it provides a practical guideline to get started; for the intermediate planner it provides further ways to improve what they have begun; and for the advanced planner it hones their skills with the latest ideas and information.
For myself as an advanced even planner, it confirms that I am right on track with the trend for event planning. The CD with the forms and such are very useful and easy to customize for each planner or event.
I have already recommended this book to a large organization to use to train other event planners!
Event Planning made easy.......2007-04-11
This is a great high level overview of event planning. I am still looking for a reference with more detailed checklists and events of a more civic nature. But it was great to get the accompanying CD to use to start making your own checklists. And a great way to see all the possible areas that could be involved with planning events, especially large ones.
Very informative.......2007-04-09
Having to plan an event? First time or old pros needing a refresher go no further than this book. Shannon Kilkenny has outdone herself here with step by step instructions and tips to walk you through the whole process of planning and executing even the most difficult event you've ever faced. I found the charts, lists and forms both in the text and the copies on the CD ROM for easy print out to be the most beneficial.
I think the best thing about this book is that you can take away something from reading the whole book cover to cover. But you can also take away information from individual chapters if the whole book doesn't apply to you. The best example of this I can give is that my mother was panicked last week over trying to plan my little sister's 16th birthday. I told mom that while I'd only read this book last week for a friends baby shower that I thought she might want to take a peek at it. When I came over the day before my sister's party to help with setup my mom said that the book had more than paid for itself. It had shown her a much less stressful way to do what she was trying to do. She said that she skipped the chapters aimed at event planners but that a lot of the later chapters helped her immensely in avoiding disaster or over planning for the party. This is a definite read for anyone trying to plan an event from the smallest birthday party to a large banquet or conference.
If you want the depth, Complete Guide to Successful Event Planning is the item of choice........2007-04-07
If a reference to planning events is needed you can't do better than Complete Guide to Successful Event Planning, a pick for planners and public libraries alike. Here's all the basics for planning all kinds of events, from seminars, receptions, weddings, dances, reunions and retreats. From money-saving tips and identifying and reaching target markets to choosing dates and designing events, it covers all aspects from budget to set-up and beyond. A few other guides cover this topic lightly - if you want the depth, Complete Guide to Successful Event Planning is the item of choice.
An Inspirational Guide To Success! .......2007-03-26
I've planned successful corporate Christmas parties, software user group conferences, non-profit fundraisers, weddings, church gatherings, and awards banquets but I found new ways to enhance my services and make the processes flow more smoothly when I read "The Complete Guide to Successful Event Planning".
Shannon Kilkenny provides comprehensive planning guidelines in a way that stimulates further brainstorming and creativity. She teaches you how to easily and systematically envision, create and run a fantastic event that will be memorable for all of the participants, enjoyable for the planner, and profitable when appropriate.
I particularly liked her advice on "greening" your event. Providing organic meals and other environmentally friendly offerings sends a positive message to participants, the community and potential clients. People want to hire event planners who are responsible people. What better way to demonstrate and promote your services than to host an event that is appealing, well-run and certified as environmentally sound?
This book does an excellent job of guiding you through the process of planning a successful event and is a must have for anyone who may be called upon to coordinate a gathering.
Book Description
The $10 Trillion Opportunity shows business advisors how to develop comprehensive, integrated exit plans for business owners. With the baby boomer generation approaching retirement age, exit planning has become one of the hottest topics for business advisors. Exit planning is a process that asks and answers all of the personal, business, financial, legal, estate and tax issues involved in selling or exiting from a privately held business. The $10 Trillion Opportunity is a logically structured book with a no-nonsense approach to exploring and addressing a topic that is often misunderstood and at times overwhelming for business owners and their advisors alike. An essential primer for professional advisors and business owners trying to make sense of exit planning, investment banker and former Wall Street attorney, Richard E. Jackim, together with his partner, Peter Christman, have put together a thoroughly readable exploration of exit planning, why it is important and how to introduce exit planning into your professional practice. The $10 Trillion Opportunity includes twelve case studies, fifteen illustrations, a glossary, resource guide, bibliography and a detailed index.
Customer Reviews:
Children of business owners - buy this book.......2007-08-01
Over the next decade nearly $10 trillion in business value may or may not successfully be realized through business exit planning. Jackim and Christman share their years of expereince in this concise guide. It's contents are essential to helping business owners and their advisors make the right choices. Don't let your parents hard earn wealth evaporate because they have not managed their ultimate business deal successfully! Buy this book!
A Play Book for Consultants, CPAs & Lawyers .......2007-02-11
The book is at best an outline for the process of business exit planning. It speaks to accountants, financial planners and lawyers to encourage adoption of a business exit strategy program to increase their professional fees.
As a business owner, I bought the book to gain insight into the best steps needed to position a company for a sale to a third party. I wanted to understand timing, selling strategies and valuation.
Heck, the book insists that a cash transaction is the best deal. I'm not a Wall Street genius, but I'd take stock of a publicly traded company if it meant a bigger payday. Just use a hedging strategy to get through the lock-up period, and then sell the stock.
If you're a business owner this book is not for you. If you provide professional services to business owners it would be a good book if you want to offer a new product (exit planning) to your clients. Personally, I'd welcome my CPA, lawyers and consultants to be experts in selling a business.
Once Again an Excellent Resource!.......2006-08-29
Every year hundreds of business books are published, however very often they are superficial-containing a great deal of hype but little substance. In many cases the author lacks expertise and the end result is a book filled with clichés, generalizations, and oversimplifications.
It is a given that the principle elements of a good business book are how worthy is the subject, who is authoring it and how is it being presented. Moreover, you can't fake interest in a subject -you have to really know what you are writing about, as the best business books are firmly grounded in research and personal experience. Readers must be confident that the author has done his or homework and has something useful to share.
Richard E. Jackim is an experienced attorney while Peter G. Christman is a skilled entrepreneur and both specialize in counseling clients in profitably and successfully exiting a privately held business. With their second edition of The $10 Trillion Opportunity: Designing Successful Exit Strategies for Middle Market Business Owners, Jackim and Christman once again have shown they know what they are talking about.
The updated edition does not vary too much from its first edition however it is shored up with a helpful comprehensive bibliography for those who wish to delve into the topic of exit planning in greater detail.
Mingling personal case studies with research, the authors have created a credible voice to an elusive subject matter that is very rarely written about in such detail. In fact, it is doubtful if anyone else has appropriated the subject in such a comprehensive and integrated approach.
The format and contents of the second edition have for the most part remained the same, as the authors again refrain from dumping on the reader great heaps of information with little structure. They rather carefully organize their advice in such a way that their vast experience and knowledge logically unfolds toward a climax of accumulated meaning.
Beginning with a general introduction to exit planning and its importance as a business development tool, readers are then given an overview of such topics as the benefits of exit planning, the actual process, the roles of the various professionals in planning and implementing the exit plan, evaluating a business and obtaining maximum value, understanding and implementing various options, the importance of estate and financial planning, as well as other elements that are vital to effectuate a successful exit plan.
The presentation is alive and certainly not dry or abstract. Case histories are carefully integrated and effectively connected to the principle topic of a chapter. Moreover, the authors present clear directives and suggestions as how to plan your exit as well as how to put it into effect.
For example, if we look at the chapter pertaining to Business Valuation, the authors set out the vital components of an effective business valuation. A case study is presented where we read about a fifty-seven year old businessman who was ready to exit his business. He had planned to retire at fifty-five however the economy had softened resulting in a significant drop in his company's revenues and earnings. Unfortunately, he continued to work although he found it unfulfilling or energizing.
We are informed that two common mistakes were committed: first he had postponed planning his exit based on a gut feeling that things would get better and secondly he lost his enthusiasm. As he failed to secure proper business valuation, he didn't realize that the business could have been sold for much more than the asset value. Furthermore, his lack of enthusiasm prevented the business from bouncing back in the way it happened in the past. Sadly, our businessman at the age of sixty-three was diagnosed with prostate cancer and wound up selling his business for slightly less than he would have received six years earlier. From here the authors describe in detail how you can help clients avoid the same situation stressing the importance of a thorough evaluation and the different types of valuations, performed by different types of valuation advisors, for different reasons.
What I found particularly interesting in both editions of this book is the last chapter, Introducing Exit Planning Into Your Practice. For over thirty-five years I practiced law and a good part of my practice was devoted to estate planning. During the course of my practice there were many dramatic changes that affected our profession, particularly our earning capacity. Unfortunately, many of us lacked the imagination or the creativity to look around and find new specialties where we could step in and remedy our situation. Richard E. Jackim and Peter G. Christman have now provided a unique niche that as they state "will truly differentiate yourself." However, as they point out, "exit planning does not and should not replace your existing services. Exit planning is a framework in which your existing services and products provide valuable solutions to business owners."
The $10 Trillion Opportunity: Designing Successful Exit Strategies for Middle Market Business Owners (2nd Edition) is intelligently written and packed with a great deal of sound advice. As an added feature, the authors include a comprehensive glossary, a resource section and a helpful index.
Norm Goldman, Editor Bookpleasures
Book Description
Create an effective, comprehensive communications strategy in an age of information overload
Fax, e-mail, 1-800 numbers, the Internet, infotainmentâwith so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how.
In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides:
- An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan
- A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan
- Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more
Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.
Customer Reviews:
Radtke hits the mark.......2000-12-04
Radtke takes a generally vague term "P.R" and makes specific, detailed entry ways that prove essential in the creation of a public relations framework. The text concentrates on breaking up tasks into manageable units from the creation of the perfect mission statement to completion of an internal audit. The internal audit is a great example of the way Radtke approaches every angle of the P.R. question; Radtke isn't just focused on demographics (or psychographics or geographics--all are explained here) or target audiences but she also encourages readers to investigate the inner workings of their specific organization. By examining the specific organization (from the number of phones to the personality of the staff) Radtke helps you design the most appropriate plan for your non-profit group. The accompanying C.D. helps you utilize the detailed models in the text and it's terribly easy to use, making the learning process much more fun. My only complaint would be that the information presented is a bit dense, making steady reading somewhat difficult. However, I reccomend Lawrence Wallack's straight forward "News for a Change" as an aid to Radtke's detailed vision. However, Wallack doesn't tackle as many issues as Radtke and her text still stands alone.
Book Description
This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.
The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.
Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You'll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!
Customer Reviews:
Good Starter.......2007-05-03
The table of contents lists all the aspects that one would need to know about but the chapters and subchapters are brief in their explanations. More attention is needed in the area of paperwork, laws, and regulations since that is where most people need the help.
Wonderful information for such a small purchase.......2005-07-27
I'm so happy this book was written particularly since I'm new to the catering business. I found this book to be extremely helpful. There's a huge amount of work that goes into just preparing to go into business for yourself as a caterer and this book did a wonderful job of providing website resources for further research as well as providing very useful tips. It's easy to read and understand. This is a great reference book and I'll be sure to look at it often.
Practical "real world" examples for maximizing profits.......2004-07-06
One of the newest additions to the Atlantic Publishing Group's outstanding "The Food Service Professional" series, The Food Service Professional Guide To Successful Catering: Managing The Catering Operation For Maximum Profit. Here revealed are 365 "insider secrets" showcasing everything necessary to launch a successful catering business; practical "real world" examples for maximizing profits; and clear, accessible instructions on how to sell, market, and operate a catering operation profitably no matter what part of the country it is located in. If you are considering your own catering company as an entrepreneurial small business, then give a close and careful reading to Sony Bode's The Food Service Professional Guide To Successful Catering: Managing The Catering Operation For Maximum Profit!
Great Book.......2002-10-12
Great Book! I Found These step-by-step guides easy-to-read, and easy to understand! The books are packed with information. They reminded me of "cliff Notes" from my college days.The information is comprehensive without the fluff you find in so many of the more expensive books out there on the subject. The books are also packed with resources such as phone numbers and the web sites of the companies they are discussing - there is no "theory" just great information.
Book Description
Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries
The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.
Download Description
"Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise. "
Customer Reviews:
Not very useful.......2006-06-13
I did not find this book to be very useful. For one thing, it seems to assume that if you're going to publish a magaine you had better have a lot of money. I didn't have a lot of money, so this book started out by making me feel like I ought to throw my idea away. Second, it has a lot of information about management (how to make business decisions, budgeting, strategy, subscribers are a leaking bucket, blah blah) but I was already past that. I just wanted to know how to get started. Nothing truly practical here. If you're just thinking about starting a magazine, this book gives a decent overview of how to think about and plan your idea. If you're already in the process of putting together your magazine, you need something different. I recommend "How Not to Start a Magazine" by B. Ann Bell.
Great Guide.......2006-06-10
I recommend this book to an individual with no prior magazine publishing experience or know-how.
Who is this Patrick Brady?.......2006-05-06
I read this book and I can see that most other reviewers agree with me that the book's pretty good. It's not perfect, but what is? Reviewer Patrick Brady panned the book, however. I'd like to know Patrick Brady's credentials. He says he's published a magazine. Which magazine? Is it on newsstands?
Best of the bunch.......2005-03-02
I read all the books about starting magazines for a school project and I think Woodard's book is the best. It covers things overlooked by books about design or editing or production - like how to set competitive ad prices, or how to sell subscriptions without a lot of money. And because this one is updated regularly, its very current, including how to integrate a website with a print magazine. Full of practical suggestions from real publishers, and links to a mass of resources, this book may be the only one you need.
Falls Woefully Short.......2005-01-14
Starting a magazine, as I have done, requires more than just an editorial plan. Woodard's book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It's a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.
Book Description
Who knows what it really takes to be an effective leader in today's business world? The most successful CEOs do. They are the men and women who run the #1 or #2 corporation in their industry or market niche.
Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed.
Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique. Readers will discover the proven management principles of the CEOs of Absorbine, 7-Eleven, Domino's Pizza, Grumman, Nabisco, Radio Shack, Staples, Xerox, and dozens of other companies in all industries, large and small.
Each interview includes a summary and explanation of the CEO's most powerful ""leadership secret,"" and each section can be read-and its leadership secret learned-in less than five minutes. Readers can either skim the secrets that interest them or read the entire book to learn and apply the leadership principles that are most relevant to their daily business practices.
Customer Reviews:
Leadership Secrets of the World Most Successful CEOs:.......2007-07-14
Great book for other CEOs to read. It is not a guide for aspiring corner offfice types. Enjoy reading some insights, but was looking for hard facts on what it takes to stay on top.
great management book!!.......2007-02-11
a very good read for any supervisor or manager at any level!!
Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives.......2006-11-03
Super book! Super Advice! For anyone trying to become a CEO or just trying to understand the thinking and logic behind a CEO.
A good book on leadership aphorisms.......2006-10-27
Eric Yaverbaum's title of this book is a bit of misnomer. This book is missing many key CEO's past and present such as Bill Gates and William Buffett (of course they are selling their own books and would not consent to a collection themed book) and not every CEO has been that successful (Carleton Fiorina of HP). Also these leadership "secrets" are not concealed from the world like an illuminati's handbook, but have been mentioned many times in many other books. Compare what is said here to what was written in Jim Collins "Good to Great" and you will find many repeating issues (this is actually a good thing since it reinforces good leadership criteria). And for fun you can read what each CEO has to say and see where each CEO fits in the Level 5 leadership hierarchy (or ignore this sentence if you have not read "Good to Great").
It is advantageous to read a multitude of CEO's opinion on leadership though. These aphorisms have been ignored by many, many leaders who are bent on total annihilation of a company due to their Dilbertesque politics (and/or misconceptions of reality) as opposed to a Machiavellian pragmatism. How many CEO's take the advice of Dr. Thomas F. Frist (HCA) of "Surround yourself with good people..."? I especially like Sy Sperling's "realize my own shortcomings" who made much with his shortcoming. This book is filled with tidbits of sage advice.
There is no easy way to achieve success in business and reading this book will not reveal a depth of salient information. However, it will put you or keep you on the correct path though with what should be considered business truisms about leadership (I always think of Voltaire's and Will Rogers quote about common sense not being common) that are obviously ignored by too many CEOs and company presidents.
A Waste.......2006-09-24
Maybe the world's most successful as described by the title, however, this book is not in the same category. A dull, uninspired effort to translate an uninspiring message. A waste of your $'s.
Book Description
The purchasing function is in the middle of unprecedented change. The transformation is being driven by globalization in consumer and supplier markets, as well as by rapid technological advances that facilitate procurement on any scale.
The Sourcing Solution offers a clear overview of the new tools of sourcing success, including e-commerce and Internet strategies, supply-chain management technology, inventory auction sites, strategic sourcing initiatives, offshore and international sourcing, and much more. Author Larry Paquette brings his considerable experience to this engaging and accessible guide, designed to give readers practical ideas for use in their own organizations and throughout their careers.
The Sourcing Solution is a timely resource for professionals at all levels, including:
* Newly promoted buyers who will use it as a basic introduction to purchasing, filled with great ideas for how to do the job better * Managers whose growth and new responsibilities require understanding of broader issues * Executives who need to identify shortfalls in current sourcing initiatives, set new procurement goals, and develop strategies and metrics for ensuring
Customer Reviews:
Insightful!.......2004-04-23
Purchasing is a critically important business function, although it lacks the glamour and excitement of, say, finance or sales. In the past, purchasing employees have often been little more than glorified clerks mired in price comparisons. Sometimes, their responsibilities included accompanying vendors to ballgames and such, activities that helped keep the purchasing pro's mind off the fact that not many CEOs seemed to come up through the purchasing department. That may already be changing. Indeed, purchasing is now a career hot spot. Several trends - such as corporate demands for cost cutting and outsourcing, new electronic markets and auctions, globalization of customers and vendors, sharper supply-chain logistics technology, and the movement to create partnerships with suppliers - make purchasing substantially more important than ever before. Author Larry Paquette offers a short, lucid, quite readable summary of the essentials of purchasing in that light. We find it an excellent, comprehensive and useful overview of sourcing.
A Guidepost for Success.......2004-04-16
In an age of micro business specialization, The Sourcing Solution provides a refreshingly broad approach to sourcing in the global economy. Where most business books on the shelf today delve deeply into a specific topic or bore the reader to tears with exploring the remotest corners of a topic, this book provides a road map to overall sourcing success.
As Paquette points out, this book provides an overview approach to sourcing, and lists and briefly covers the steps required to improve the probability of attaining success. For the new buyer, this is a checklist of learning and experience required. For the manager of a company looking to install a sourcing process, The Sourcing Solution identifies areas to be concerned with. As the reader goes through the text, they are free to create a sylibus of topics they feel they need to explore further.
This book is not intended to be the "Be all, final sourcing reference" when it comes to sourcing. Instead, it is a well written guide to sourcing of the future. I found it to be an entertaining read that presents the material in an informative, yet interesting manner.
Good for general managers, not for professional purchasers.......2004-04-10
As a procurement consultant I can agree on most issues Paquette raises in his book. Despite valuable details and a good overview, however, I would not recommend this book for professional purchasers, even though this is the target group Paquette addresses.
Why? The book is a little bit superficial in nature, just scraping issues without providing you with the tools you need to actually solve problems. As an example, Paquette talks about a Japanese technique called SMED. In the single page dedicated to the issue, you do not really learn what it is. The only advantage of being mentioned is that you may feel inspired to find out if it fits your company and how to implement it. Paquette includes some literature links, unfortunately without regularely quoting them in the text. So you have to start an own research or ask someone to do so for you.
This leads me to my final conclusion: In my opinion, professional purchasers may find the book too little revealing. Still, it is a good book, however for a different audience: The typical reader would be the head of a commercial department, who has also taken over the responsability for a purchasing sub-department and needs to have some introductory insights to understand the state and the potential for his purchasing unit.
Insightful!.......2004-03-10
Purchasing is a critically important business function, although it lacks the glamour and excitement of, say, finance or sales. In the past, purchasing employees have often been little more than glorified clerks mired in price comparisons. Sometimes, their responsibilities included accompanying vendors to ballgames and such, activities that helped keep the purchasing pro's mind off the fact that not many CEOs seemed to come up through the purchasing department. That may already be changing. Indeed, purchasing is now a career hot spot. Several trends - such as corporate demands for cost cutting and outsourcing, new electronic markets and auctions, globalization of customers and vendors, sharper supply-chain logistics technology, and the movement to create partnerships with suppliers - make purchasing substantially more important than ever before. Author Larry Paquette offers a short, lucid, quite readable summary of the essentials of purchasing in that light. We find it an excellent, comprehensive and useful overview of sourcing.
Book Description
Advanced praise for 10 Steps to Success- '.outstanding, insightful and very timely for the newer agent. It also serves as a reminder to the veteran agent as well. Your ideas are easily understood and should be accepted by those who read the book. This should help many!" -David Carter, sales director, Midland East American Family Insurance Group
Learn how to be a successful insurance agent with the simple techniques in 10 Steps to Success. Author Daniel S. Fowler utilizes his thirty years of experience in the insurance business to illustrate how to work smarter rather than harder toward building a successful insurance agency. Fowler's unique information applies to almost any business and will give you the tips you need to achieve your goals, including:
- Building relationships
- Marketing and business plans
- Listening to yourself and your clients
- The importance of good employees
With 10 Steps to Success, Fowler shows you how to provide not only the service people expect, but also the service people don't expect.
Customer Reviews:
K.I.S.S........2006-11-23
I don't know who came up with the K.I.S.S. principal, but this book personifies it. For those who don't know what K.I.S.S. stands for "Keep It Simple Stupid." A quick search on this principal will tell you the following from Wikipedia: "When dealing with a problem, there exists a frequent tendency toward complication that can lead toward solutions that are far more burdensome than the problem, or clever solutions that don't handle unusual cases within that problem domain. In keeping with such problem solvers, Computer Systems Analysts in times gone by were defined to be those persons who could complicate a simple problem beyond all recognition."
That is the genius of Mr. Fowler's book. As a business man and a community leader, my experiences have revealed to me that keeping it simple is the key to success. As soon as you start to complicate matters, the sooner you will find yourself in a mess.
The subtitle of the book says it all, "A commonsense guide to building a successful insurance business." The product details clearly state that the book is only 54 pages long. It would have to be some pretty thick paper to make it look like a novel.
A smart consumer is a well informed consumer. When I buy books, I generally know what I am going to get before I buy it.
Bottom line. Sometimes we need some common sense in our lives to help us succeed. Just ask Thomas Paine.
I love the book and recommend it to anyone looking for a way to create simple order in their lives; which more often than not leads to the success so many of us crave.
No one would ever pay money for this in a bookstore!.......2006-11-03
This book shows the problem with internet book orders. I bought it off the title and cover. When it arrived, not only was it extremely thin (think comic book thin) but it is just pure drivel.
It is just the author wanking away about how he has had a happy life. It covers nothing at all about the insurance business. You could get more information just doing a Google search.
I give it one star because it makes a good coaster for my Dr. Pepper as I read books that give much more real world knowlege...like The Dilbert Principle.
Books:
- To Live Until We Say Good Bye
- Trade Show & Event Marketing: Plan, Promote & Profit
- Understanding Basic Statistics
- Using SPSS for the Windows and Macintosh: Analyzing and Understanding Data (3rd Edition)
- Valuation: Measuring and Managing the Value of Companies, Fourth Edition
- Venice from the Ground Up (From the Ground Up)
- Waltzing With Bears: Managing Risk on Software Projects
- Warehouse Distribution and Operations Handbook (McGraw-Hill Handbooks)
- What Got You Here Won't Get You There: How Successful People Become Even More Successful
- Where Did I Come From?
Books Index
Books Home
Recommended Books
- Form Your Own Limited Liability Company 4th Edition
- Versailles
- Somewhere in Time: The Screenplay
- Secret Memoirs of Princess Lamballe: Her Confidential Relations With Marie Antoinette
- The Gregg Reference Manual
- You Shall Know Our Velocity
- Too Close to Call: The Thirty-Six-Day Battle to Decide the 2000 Election
- Functional Analysis and its Applications, Volume 197: Proceedings of the International Conference on
- The Anthropology of Economy: Community, Market, and Culture
- The Judas Judge
General
| Business & Investing
| Subjects
| Books
Six-Week Start-Up: A Step-by-Step Program for Starting Your Business, Making Money, and Achieving Your Goals!
Writing a Convincing Business Plan
The Successful Business Organizer
Successful Business Research: Straight to the Numbers You Need--Fast!
Streetwise Finance and Accounting: How to Keep Your Books and Manage Your Finances Without an MBA, a CPA, or a Ph.D.
