Book Description
Expanded and revised again for its Third Edition, this popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, practical, and easy to use. They help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes. These, in turn, contribute to increased contract awards and enhanced levels of revenue. Using this book, any small company or organization with a viable product or service can learn how to gain and keep a client's attention, even when working only a few employees. Entrepreneurs can use this resource to assist in the establishment of best-of-breed business development, proposal development, knowledge management, and publications infrastructures and processes within their organizations. In many ways, a small company's future performance in the marketplace will be a direct result of how effectively it chooses to implement the disciplined business development, proposal development, and KM processes and methodologies as well as the modes of thinking presented in this work. All 18 chapters have been updated and expanded to provide you with the very latest guidance on effective proposaling—so essential to the growth and development of your organization.
CD-ROM Included! Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.
Recent reviews of the Second Edition of this work have been published in Business Week (New York); Minorities and Women in Business (Washington, D.C.); Canada One Magazine; E-merging Business magazine (Pacific Palisades, California); Small Business Advisor (Los Angeles); and Women's Business of South Florida (Hollywood, Florida). Amazon.com, where it ranks in the top 1% of sellers, includes 10 exemplary reviews of the Second Edition of the book, as well.
Customer Reviews:
Knowledge-Based Mentorship!.......2003-02-19
The most comprehensive, single source, small business strategy guidebook I have read and applied.
The tactical processes Robert Frey recommends gets you focused early by crystallizing your business strategy, mentoring you step by step, establishing knowledge-based decision points and executing a successful proposal.
The CD is a great plus with schedules, proposal templates, and more to get you started for your next contract award!
Fellow Small Business CEOs, Institutionalize this Material!!.......2002-12-10
In this blue-ribbon edition, Robert Frey provides enough valuable proposal management detail to establish your proposal department, to write your proposal manager's job description, to outline your proposal team's functions, to produce topflight and winning proposals, and to measure the proposal team's success. And if that were not enough, Frey offers his bravura insights into knowledge management and how this wonderful concept can be realistically and incrementally applied to the proposal development process.
Frey mentors you to success with regard to every aspect of proposal management. Frey's style is not staid and wooden. To the contrary, his love for his audience and his desire for their proposal management success shines forth. I would pay twice as much for the book. My company's proposal win rate this year alone proves the worth of the material in these pages. Invest in it, do what it says, and prepare for the reward.
Excellent Source of Proposal Management Information.......2002-11-20
Bob Frey has again created a valuable source of information that should be on every Business Development professional's desk. It presents a clear and concise approach to properly managing the proposal business acquisition process, including creating a winning proposal. The use of Knowledge Management approach to leveraging intellectual property provides an excellent approach to crafting a winning strategy and incorporating it in the proposal. I highly recommend this book.
An Indispensible Resource for Small Govenment Contractors.......2002-05-21
The previous editions of Robert Frey's invaluable book "Successful Proposal Strategies for Small Businesses" have already established this title as a virtual bible of proposal development for small business government contractors, particularly in the support services. Now, with this third edition, some 20% longer and with extensive new material, Frey expands the utility of this important book by integrating his approach with the emerging discipline of Knowledge Management.
In addition to his complete yet concise discussion of nuts-and-bolts proposal issues such as organization of the proposal volumes, establishing the role of the proposal manager, and so on, Frey demonstrates how an effective organization of corporate intellectual capital can be a critical resource in the marketing proposal process. Importantly, he provides step-by-step procedures for creating such an added-value environment.
As in the previous two editions, Frey's approach is very highly application-oriented. He lays out theory when necessary, but his principal goal -- which he achieves admirably -- is to equip the reader with an exhaustively complete set of marketing and proposal development procedures and tools (all the way down to a template for phone lists!).
If I have any complaints at all, it is that the sequence of chapters could use some rearranging; a chapter on internatiohnal proposals seems to be placed unexpectedly, and there is one very brief chapter on private-sector solicitations that could be easily merged with another chapter or deleted altogether. But these are quibbles. This book has garnered a well-deserved reputation as arguably the premier reference work in this field. It is inadequate to state that it deserves a place in every small government contractor's library; it would be more accurate to say that such firms cannot afford *not* to have this book and pay close attention to it!
Book Description
Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the Fourth Edition of this popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, practical, and easy to use. They help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes.
Among an extensive array of updates and new material, the fourth edition…
· Introduces storytelling as a proposal art, along with solution development;
· Emphasizes the value of front-end proposal planning and storyboarding (including elevator speeches, annotated outlines, and pain tables);
· Underlines the importance of focusing on the customer mission in proposals;
· Significantly expands the discussion of performance-based acquisition (PBA) and the latest U.S. Government procurement reforms and what they mean for small businesses; and
· Discusses the development of successful grant proposals for the first time in this volume.
This edition contains one of the most complete, comprehensive, and fully integrated analyses of U.S. federal procurement reform from 1984 to 2004. In addition, you find numerous useful, up-to-the-minute resources for U.S. and overseas businesses that want to engage in international business and proposal development. Using this book, any small company or organization with a viable product or service can learn how to gain and keep a client's attention, even when working only a few employees. Entrepreneurs can use this valuable resource to assist in the establishment of best-of-breed business development, proposal development, knowledge management, and publications infrastructures and processes within their organizations. In many ways, a small company's future performance in the federal, private-sector, and international market space will be a direct result of how effectively it chooses to implement the disciplined business development, proposal development, and KM processes and methodologies as well as the modes of thinking presented in this work.
Customer Reviews:
The Rubber Meets the Road Guide to Successful Proposal Writing.......2006-01-02
This is THE book for small business wishing to grow and thrive in the Fed Gov market place. Robert Frey is the first author to capture the true essence of Business Development, Knowledge Management, Capture Management and Proposal Development for leveraging small, disadvantaged business such as Service Disabled Veteran Owned, 8(a), HUBZone and others into the Fed Gov, Private Sector and International market. It offers concrete, tangible, rubber-meets-the-road advice on how to succeed in these highly competitive arenas. Highly recommended reading for the company that truly desires to succeed.
A Must Read for Small Businesses That Want to Win! .......2005-12-29
The best book on successful proposal strategies for small businesses available today! The 4th edition again raises the bar, incorporating the latest lessons learned and the latest techniques to consistently produce winning proposals. This book is a must read for all business development, capture management, and proposal management professionals. It serves as a tutorial as well as a reference, and is widely regarded as the Bible for small business proposals. Whether your small business is 10, 100, or 1000 employees, the application of these successful proposal strategies will increase your win rate and take your small business to the next level. The 4th edition not only provides a roadmap on how to write compliant proposals, but also how to gather and incorporate marketing intelligence [e.g., customer hopes, fears and biases] to produce the winning proposal. I highly recommend this book to all my colleagues, as this reference is equally valid for businesses of all sizes.
Exceptional & Proven Resource for Small Business Entrepreneurs.......2005-12-03
Winning proposals in the federal market space is incredibly challenging for small businesses. The 4th Edition of Robert S. Frey's book, Successful Proposal Strategies for Small Businesses, provides small business owners and managers with real-world, in-depth insights, best practices, and lessons learned to increase their proposal win rate on a sustained basis. The book is filled with hundreds of practical and field-tested ideas, templates, techniques, and methods. Successful Proposal Strategies is required reading for my management at 1-Source. Why? Because it is the single best proposal development resource on the market, period.
Book Review.......2005-04-04
This book is a must read for all proposal and capture professionals:
1. It is now in its 4th edition - lots of tuning, process updates, lessons learned, and continuous industry syncronization. The first edition was great, each new edition builds on that success while continuing to add more value.
2. The book is based on extensive first-hand experience with what works, what does not, and why. Bob makes effective use of collaboration with other industry leaders and introduces processes that have withstood the test of winning.
3. Although aimed at small businesses, the information is equally valid for businesses of all sizes.
4. The focus is on winning, winning, winning.
An essential resource for anyone preparing proposals.......2005-03-03
Bob Frey has created both a tutorial as well as a reference book that will guide you through the entire business development process from identification of opportunity through the completion and follow on activities of the proposal. It will introduce the novice to all the intricacies of proposal development and provide the seasoned veteran with new insights as we constantly endeavor to provide true value added services to our companies or clients. It is easy to read as a tutorial. It also is easy to find the answer to a particular vexing problem. It is loaded with references to informative web sites. I highly recommend it to all my colleagues whether they work for the small businesses identified in the title or for large corporations. Every consultant should have this on their bookshelf.
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Download Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Customer Reviews:
Guide for Non Profits Fundraising.......2007-04-23
This source is a wonderful collection of information for non profit companies who want to expand to the Internet. It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit. Recommend to all.
Essential.......2007-03-03
Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and shocked. First, by all the profitable Internet strategies out there (the book is packed with examples of stuff that works). Second, by the thoroughness of this book. Another reviewer said it was like a textbook. Don't think academic, though; think "everything you need to know between two covers" comprehensive. And practical as soup on a cold day. If I had to limit my library to just six books about fundraising communications, this title would be among them. I haven't had the privilege of hearing co-author Michael Johnston speak, but I have heard both Ted Hart and Jim Greenfield present at conferences. Purely useful, well spoken, based on vast experience.
Non-Profit Internet Strategies.......2006-03-18
This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course. Great reference material.
One of the few must-reads for any nonprofit organization manager responsible Internet strategy.......2005-08-09
Those of us who manage nonprofit organizations have learned to use the Internet as a powerful communications medium. We invite the public to learn about us via our web sites and even to donate to us from a web browser. We've learned that this is just the beginning of the cultivation process, not the end. We've learned how to keep them coming back to the site. More importantly, we've learned to move them into our traditional cultivation processes once they make contact.
Our development officers have become accustomed to following up with those who've knocked on the door of our web site. We know that a donor who makes an on-line donation is often open to going deeper with the organization, and of increasing support -- if asked. We've learned to take these new-found supporters into our fold, and how to encourage more significant contributions from them.
Here's what else we've learned. We've learned to manage information in complex, server-based relational databases -- ours or those provided by firms who do this for us on their hardware. We share information internally via local networks and Intranets, and tie discrete offices together via virtual private network secure tunneling. We use extranets to facilitate strategic alliances with other organizations. To save money, we use voice over IP to replace traditional telephone circuits. We've even gone wireless.
Throughout all this, we gather information on our supporters and prospective supporters. We do so at Internet speeds, and with the organizing and retrieval efficiency of computers. We've learned to treat the information we gather with great care. The public support, we know, is a fragile thing.
Yes, we've learned a lot. If we haven't yet put all of what we've learned into place, we suspect that would if we had a clear, sensible roadmap to doing so within the confines of our budgets.
The simple truth is that the use of technology is one of the more challenging aspects facing those who manage nonprofit organizations. First, it's complicated. (Virtual private WHAT?!) Second, it's hard to have a clear idea of how to think about technology in the unique context of running a nonprofit organization. Third, it's hard to determine the best way to implement technological solutions when there are so many being thrown at us. Lastly, how can we be sure we're following best practices?
We need help to sort all of this out -- even those of us who are not exactly new to all of this. As it happens, I've been deeply immersed in technology in the nonprofit context for years, having designed and lead the team that created one the first on-line systems utilzing the donor-advised fund gift methodology as the means to enable the public to donate to any 501(c)(3) public charity from a single web site donation portal. I designed and built some of the first on-line charitable donation systems for nonprofit organizations and educational institutions. I am a programmer and a web site developer. I am a computer science student; one of my hobbies is exploring the theory of utilizing quantum mechanics to construct a computing device. I am a lawyer. I have administered large and small fund development programs, and advised them. I even co-founded a couple of nonprofit organizations -- a pre-K through 8th grade school and a charity that feeds and clothse the poor. I have read just about every posting to every CharityChannel forum since inception, and read every article on the topic that I can get my hands on. I've written some articles, too.
Yet I am the first to admit that the Internet, even the Internet in the nonprofit context, is too big and complex to try to make sense out of it without turning to those who have specialized in a particular aspect of it. It's no different in law. My field is tax-exempt organization law. I wouldn't be the one to advise you on your automobile accident.
That is what interested me in the new book Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising. It taps the experts in each subject to write a chapter. This approach makes great sense to me.
The book sets out to show us how to leverage the Internet to:
--Advance our organization's or institution's cause.
--Raise more money both on-line and off by establishing relationships with new donors, and deepen the commitment of existing donors.
--Inform the public and our stakeholders.
--Raise public confidence and trust through better communication and transparency.
It succeeds. Each of its chapters is contributed by a leading expert in the topic discussed. The editors -- Ted Hart, James M. Greenfield, and Michael Johnston -- also contributed chapters of their own. Some of the writers will already be familiar to many of my CharityChannel colleagues because they've taught a Summit session, or a distance class. Some have penned articles for CharityChannel, or posted to one of the professional forums.
I recommend the book for anyone who is serious about doing a better job harnessing the Internet for their organization or institution. You can read it cover to cover as I did. It is also suited to picking and choosing particular chapters of interest.
The book is for busy nonprofit managers who must work within real-world budgets and who are pulled in a thousand directions by the demands of their jobs. It is for those who want to have a clear roadmap of how to proceed. The book is not for techno-geeks, as such. Even if you barely know how to turn on a computer, you can read this book without difficulty. Of course, if you happen to be technologically savvy, so much the better.
This book is for large organizations with big budgets and complex needs. It shows how to think about technology, and how to approach it even if the organization is well down the road with technology.
It is also for small organizations with limited budgets and big dreams. That is because technology in our sector has matured to the point where there are strategically-powerful solutions that do not require large expenditures. What is required, rather, is a clear understanding of where and how to proceed.
Of course, no book can do it all when it comes to the Internet and the nonprofit world. But this book is one of the few must-reads for any nonprofit organization manager responsible Internet strategy.
College Textbook with all the liberal bias.......2005-08-06
The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left leaning politically, unfortunately. It is clear to me that these individuals wrote their chapters at the same time and did not coordinate who was to discuss what subject, also.
The examples and case studies are without a doubt far left leaning politically at best and in some cases downright anti-american. A case study example from page 158 lists President Bush and Tony Blair on a deck of cards that Greenpeace sold had the actual letter to their donors saying the following:
"These limited edition playing cards are hot! Back by popular demand, they're a spoof of the 'Iraq most wanted' deck. The Greenpeace cards name and shame world leaders who are sitting on the true weapons of mass destruction-nuclear weapons."
This book is filled with left-wing examples of cyber-activist companies dubbed "nonprofit companies." Having worked with 3 multi-million nonprofit companies, I think the two are different.
There is no way a person can make it all the way through this book because the information repeats itself so often.
The book would make a stereotypical college textbook. I do not recommend this and its a shame because the experts seem to really know their stuff. It could have been a must-read for nonprofit management, marketing, and IT personnel - but it isn't. They ruined it with their hidden agendas, lack of chapter/author coordination, and poor editing.
Book Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur’s marketing bible in the twenty-first century.
Customer Reviews:
guerilla marketing.......2007-10-17
Excellent book to help you with business and mrketing a business even if it is a small business. Good info and suggestions that make you think and also so plan a great marketing plan for your own business to help you be more successful
Guerrilla Marketing, ideas for small businessess.......2007-08-30
The last time we tried to run an ad in our local newspaper it was more than $400. Ouch! This easy to read book gives page after page of free or low cost marketing ideas. Using only a bit of sweat equity, small business owners can catch customer attention and increase profits. Well worth the money, the book is original and interesting. P.S. the ideas work!
Pure Magnificence........2007-07-17
Way back in the day, when I was about 23 years old, fresh out of college, and on the cusp of opening up my own business, I went to Barnes & Noble, browsed the stacks, and found a copy of a book called "Guerrilla Marketing". I decided to pick it up.
I'm glad I did; It changed my life.
Thanks to Jay Conrad Levinson's brilliant book, "Guerrilla Marketing" (and of course, a whole lot of hard work), I was able to take my idea, and turn it into a viable business.
How well does the Guerrilla Marketing method work?
Well, 6 years later, I am 29 years old, my coaching/management firm has clients across the country, in Canada, and even overseas, and I have even become a published author in my own right. Beyond that, I even ended up publishing a few books of my own. Oh, and would you believe it... using Jay's very own principles, I convinced Jay himself to write a book with ME! (Guerrilla Networking, 2008, Morgan James Publishing.)
If you run a small business, if you run a private practice, if you are anyone who hopes to become more successful (and yes, that includes my niche markets of the arts, acting, directing, producing, etc), then don't hesitate, and buy this book today.
This book is and always will be 'the original' and 'the standard'. Now, with this fourth edition, it is also the most relevant.
Meet you at the top!
-Monroe Mann
Founder, Unstoppable Artists, LLC
CEO, Loco Dawn Films, LLC
Lead Singer of the 7-piece ROMP band, 'Running for Famous'
New York City
The Desk Reference For Small Business Success.......2007-05-15
No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to... I could go on, but you get the point, just read the book and you'll understand.
Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.
Thank you, Jay for updating our only Desk Reference for our successful business.
Now for more ways to achieve success and balance check out Jay's new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future
Book Description
Increase sales substantially without breaking the bank—proven, low-cost techniques for successfully marketing your business
In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the inside out—to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposal—your existing customer base. Among other valuable lessons, you'll learn how to:
- Educate your guests about why they come to your restaurant
- Implement sure-fire incentive and customer-loyalty programs
- Manage a successful word-of-mouth marketing campaign that gets your customers to do your advertising—for free
- Get your staff involved in an ongoing commitment to customer satisfaction
- Enhance the personal connection between your restaurant and your guests
Perhaps the most important lesson you'll learn in Guest-Based Marketing is, as Bill Marvin puts it: "Monetary success and personal joy will come when your sole concern—your driving passion—is how you can excel."
Customer Reviews:
Solid Author.......2004-02-05
Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation.
For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.
Great Ideas!.......2001-01-15
I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!
Average customer rating:
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Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales Soaring (Adams Streetwise Series)
Sarah White , and
John A. Woods
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Marketing
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
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ASIN: 1558507272 |
Customer Reviews:
Not what I expected.......2007-07-27
I'm torn between 3 and 4 stars. I was looking for more information on specific things, but found the information to be a little too general for me.
Customer Reviews:
More a business book than an art guide.......2003-09-14
Craftsmen may want to profit from their skills but many lack the business acumen to make their art profitable. Enter the Robbins, who show how to evaluate business opportunities, develop proper pricing and marketing formulas for success, and promote and sell products in a variety of mediums, from wholesale to the Web. More a business book than an art guide, Creating A Successful Craft Business focuses on the particular nuts and bolts which are essential to a craft business's success.
Book Description
Learn to handle sales, publicity, public relations, promotion, and advertising in cost-effective ways.
Book Description
What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!
Customer Reviews:
Want to build traffic?.......2007-06-14
If you want to build traffic to your eBay site... buy this book, read it, do it, and enjoy the return.
Lots of White Space...........2006-03-09
This books packs about 20 pages of content in to 250 actual pages. Uses big text and lots of white space. Also fills space by repeating same basic ideas over and over.
Would make a good pamphlet. Don't waste your money.
Waste of time, shallow, filled with spelling errors.......2005-12-04
The book is so bad that I'm compelled to review it so that others do not make the same mistake and waste their time as I have.
* Many of the chapters are 2-3 pages each. This would have been less annoying if there was valuable & concise information in those few pages. However, the ideas are shallow, not well supported, but the author rambles and repeats them over & over.
* Spelling errors -- for example, "umbrella" was spelled as "unbrella" and "advertise" as "advertsie" and these were just two I noticed without even looking very closely. This is small thing but makes you think that the author just threw the book together.
* Overall, the book is very conversational & unprofessional. The author used sentence fragments in almost every paragraph, and many times the author would introduce a topic by asking "What is XX? Well I'll tell you." (literally, this is the sentence structure, word for word, what was used over & over).
* Author advises for several topics (e.g., photographing items to sell) that the reader should buy his other books to learn more in depth. This is frustrating since nothing in the book is covered in any depth.
I read through this book in about an hour, and it was enough to decide to return this and look to get other Ebay books instead.
A one idea book.......2005-09-24
This book has one idea -- feed from a data base -- and he beats it to death. It is not really helpful beyond the data base idea.
Dumber than Dummies - A Waste of Time........2005-09-21
First of all I am shocked, shocked I tell you that the American Management Association would publish a series of books of this low caliber.
Like most things these days the buildup and hype is overshawdowed by the delivery. On the back cover of the book it states that "This unvelievably powerful book shows step-by-step how to get all of your items listed not only on eBay but also on Amazon.com..." but it doesn't it only briefly mentions Amazon; in two places in only a very minor way (check it out for youself, use the look inside to check the back cover, table of contents, and the index.)
This is the most simplistic of internet books I have ever read...with all the the practical internet nutrition as a bag of skittles. Most chapters are no more than 7 or eight pages, with unbeleivably huge font type and paragraph headings that it ressembles a kids book.
For example Chapter 10, Creating Yahoo Ads, totals less than two full pages!!! This chapter only has about 48 (FORTY EIGHT) lines of full text, about what a sixth grade reader would expect.
I first picked up the book because of the cover text which states, "Use Froogle, Datafeeds, Cross selling, Advanced Listing Strategies and more to boost sales on the webs #1 auction site."
Being interested in the concept of datafeeds I was dissapointed when I got to that portion of the book.
One other mention here. The author does a good job of making a plug for his other books and websites, but I suggest you go to his website. For someone that is making money on the internet and writing books about it the site looks like those from 10 years ago, about the time eBay was started. It has the coolness factor of white shoes with plaid pants. I will say though that he did have a good idea with the diagram about linking multiple websites on page 127.
Very dissapointed. Do your self a favor and look for other ebay books.
Book Description
Sales and distribution are the lifeblood of any business — socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.
Customer Reviews:
Excellent guide to doing socially responsible business.......2007-04-23
Today, more and more business leaders are beginning to realize that it's not enough to just make a buck, but that their business legacy should be something more -- something that does lasting good for customers and communities. In their book, Values Sell, authors Nadine Thompson and Angela Soper provide numerous real-world examples of companies -- including Tom's of Maine, Seventh Generation, Honest Tea, and many others -- that are living their values, making a good profit, and transforming people all at the same time. If you're a business owner, executive, or manager wondering how to turn your purpose into profit, this is the book for you. And if you're an employee who hopes to influence your own company and move it in a more socially responsible direction, this too is the book for you. Highly recommended.
Books:
- The 4 Dimensional Manager: Disc Strategies for Managing Different People in the Best Ways (Inscape Guide)
- The 4 Dimensional Manager: Disc Strategies for Managing Different People in the Best Ways (Inscape Guide)
- The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies
- The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies
- The Elegant Solution: Toyota's Formula for Mastering Innovation
- The First 90 Days: Critical Success Strategies for New Leaders at All Levels
- The First 90 Days: Critical Success Strategies for New Leaders at All Levels
- The First 90 Days: Critical Success Strategies for New Leaders at All Levels
- The First 90 Days: Critical Success Strategies for New Leaders at All Levels
- The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Books Index
Books Home
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