Introduction to Business
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    Introduction to Business
    Jeff Madura
    Manufacturer: South-Western College Pub
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0324186266

    Book Description

    This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a ?Business Plan Booklet? and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
    An Introduction to Capital Markets: Products, Strategies, Participants
    Average customer rating: 3.5 out of 5 stars
    • Can you say it took 2 months to get the book? BAD DEAL!
    • One of the best introductions to this subject
    • Capital Markets
    • Very Good Book on Capital Markets eBook format SUCKS!!!
    • Capital Markets
    An Introduction to Capital Markets: Products, Strategies, Participants
    Andrew M. Chisholm , and Andrew Chisholm
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0471498661

    Book Description

    This book provides a comprehensive introduction to the global capital markets, explaining the key instruments used in the markets and their practical applications. Containing numerous illustrations and examples it explains how each product or instrument is structured, how it is used in practice, what the principle risks are and how these are monitored and controlled. An Introduction to Capital Markets is an ideal resource for those wanting to understand how the global capital markets operate.

    Download Description

    This book provides an accessible and comprehensive one-volume introduction to capital markets. Based on the author's many years experience as a trainer in this field, the book is ideal for those who are entering or planning to enter investment banking or asset management. It will also be an invaluable reference tool for professionals already working in the industry who are seeking to extend their knowledge base. Describing how the key products and markets work, who the principal participants are and their overall goals and objectives, Andrew Chisholm provides a thorough overview of the global capital markets. The book covers both equity and debt instruments as well as the principal derivative products. In a step-by-step fashion, making extensive use of real-world cases and examples, it explains the application of interest rate and equity swaps, financial futures, equity options and options on currencies and interest rates. An extensive glossary explains concisely many of the 'jargon' expressions used in the financial markets.

    Customer Reviews:

    1 out of 5 stars Can you say it took 2 months to get the book? BAD DEAL!.......2006-11-10

    I am new to using this amazon but I may not use it again. I use ebay where I have a great rating, but I ordered this book in august, and thy just shipped it, my class is over I want a refund, I bought the book elsewhere, but its impossible to get any help here. I'd suggest going to ebay and buying it from a respected seller there, even if its a few dollars more.

    5 out of 5 stars One of the best introductions to this subject.......2003-12-24

    This book is one of the best introductions to an area that grows in complexity.

    It explains the various types of equities and how they are used. It covers the mathematical aspect of equities that even a non-mathematician would find absorbing, although and I hate to say this, mathematical purists would not find it rigourous enough.

    This book goes a long way to demystifying an increasingly important part of world finance.

    A good read for both investors and laymen alike.

    5 out of 5 stars Capital Markets.......2003-12-11

    An extremely clearly written introduction to financial markets. I learned a lot. I recommend reading this before tackling something like John Hull's book on derivatives. It would be very useful for people joining an investment bank or for college/MBA students interested in finance.

    1 out of 5 stars Very Good Book on Capital Markets eBook format SUCKS!!!.......2003-10-25

    I'm referring to the eBook version of this book. Be careful when buying the eBook. It uses a special Adobe Reader that you have to download first. When I first tried it, it told me several times the downloaded file is corrupted. I finally manually saved the executable and ran it. It loaded but I have to sign in MSN .Net passport... total of four sign in's to different sites (amazon acct, yahoo passwd, ...) !@#$%. Finally after 1.5 hrs of trying this and that mostly spent on downloading adobe, it slowly loaded something which I guess is the ebook. Adobe opened it, I saw the title of the book and the table of contents. The rest of the book is unreadable. I tried printing. It will only let me print 17 bad pages and my printer icon for this ebook is GRAYED OUT FOREVER!!! I went to the adobe website and there is no information on printing hardcopies, apparently, the version I downloaded is ONLY capable of sending info to handheld devices. Since I don't have one of those nifty devices... !@#$

    I wouldn't pay any money on eBooks if this is how they will structure the sell. It didn't use to be this way. It used to be priced $2.99 - $5.99 and you can open easily and print any part of the book. Since I didn't want to carry a heavy book due to back problems, I shelled out the money to try this. Never again!

    5 out of 5 stars Capital Markets.......2003-07-19

    This is an excellent comprehensive introduction to capital markets. It is very clearly written with a lot of practical examples and case studies. I particularly like the fact that the book covers a wide range of debt and equity cash and derivative products. It is less mathematical than a book like Hull and a very good complement to it.
    Game Theory: A Non-Technical Introduction to the Analysis of Strategy
    Average customer rating: 4 out of 5 stars
    • Examples
    Game Theory: A Non-Technical Introduction to the Analysis of Strategy
    Roger McCain
    Manufacturer: South-Western College Pub
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0324175728

    Book Description

    The objective of this text is to teach game theoretic principles by example in order to convey the concepts in a non-technical way. Game theoretic principles are the same across a wide field of applications, yet students typically find examples in their own fields easier to relate to. This book focuses on providing a true interdisciplinary perspective that draws upon applications from many different areas of study such as management, strategic planning, competitive intelligence, military operations, economics, political science, finance, etc.

    Customer Reviews:

    4 out of 5 stars Examples.......2007-05-08

    The book makes good use of examples and follows many common examples as the learning progresses throughout the book. Chapters are broken up into managable pieces coupled with end of chapter learning exercises. The text and charts do contain a number of errors.
    Strategy: An Introduction to Game Theory
    Average customer rating: 5 out of 5 stars
    • good book, great professor
    • very good book
    Strategy: An Introduction to Game Theory
    Joel Watson
    Manufacturer: W. W. Norton & Company
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0393976483

    Book Description

    In this innovative textbook, Joel Watson adopts a refreshing new format for teaching game theory to advanced undergraduates. The book is rigorous and mathematically precise but also extremely careful in its focus on using the simplest possible models and least complicated mathematics necessary. Another innovation of the book is the way in incorporates elements of contemporary contract theory into the exposition, in a format that is highly engaging for students and easily adapted to the standard coverage familiar to teachers.

    Customer Reviews:

    5 out of 5 stars good book, great professor.......2005-10-04

    Comment to the last review: This book is an excllent txbook, especially when the prof teaching this class is Joel Watson himself. Very interesting prof he is.
    The book is very useful and easy to follow.

    5 out of 5 stars very good book.......2003-10-20

    Joel Watson has done a terrific job introducing game theory. Beware- game theory is not for the light hearted, this book does contain some very dense mathematical proofs etc. The hardest part of the book is understanding the mathematical proofs for the main ideas of game theory. Once the mathematical foundation has been layed down it is very easy to follow the main concepts such as nash equilibrium, bargaining solutions, etc. Watson writes in a very relaxed and informal fashion, which is very refreshing. If your professor requires this book for class you should not worry, this is one of the best books on the market.
    Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)
    Average customer rating: 3.5 out of 5 stars
    • Systematic Innovation: An Introduction to TRIZ
    • Completely fullfills its promise.
    • A brilliant book that opens your mind to creativity
    • Excellent introductory book for the implementation of TRIZ.
    • Oversimplified approach to TRIZ
    Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)
    John Terninko , Alla Zusman , and Boris Zlotin
    Manufacturer: CRC
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 1574441116

    Book Description

    This exciting new book presents the Theory of Inventive Problem Solving (TRIZ), a process that will provoke a breakthrough in your thinking patterns and the way you approach problem solving. The pillar of TRIZ is that contradiction can be methodically resolved through the application of innovative solutions. The Three Premises of TRIZ · The ideal design is a goal · Contradictions help solve problems · The innovative process can be structured systematically With Systematic Innovation you will learn how to stop seeing conflicts as insurmountable barriers and instead celebrate them as opportunities for improvement and refinement of the design process. You will learn how to eliminate the words "tradeoff" and "compromise" from your vocabulary. The ideal design will become an expectation, not just a dream. By practicing the methods presented in this book, you will increase innovation and radically improve design. Discover the "science" of creativity!

    Customer Reviews:

    4 out of 5 stars Systematic Innovation: An Introduction to TRIZ.......2005-08-15

    The book is really an overview of the TRIZ, it is not too academic, so it is ease to understand.
    Comparing with the original form of TRIZ, it shows that there are just made some adaptations to make it easier to work with it.
    But in some sections it could be somewhat deeper and show the way to go.
    I is good book that must been read with other os the same theme to give a broader view of the TRIZ.

    5 out of 5 stars Completely fullfills its promise........2003-02-10

    This book is subtitled "An Introduction to TRIZ" and it completely lives up to this promise. It gives a brief history of TRIZ, states very systematically how to apply TRIZ and also has all the necessary tools to implement TRIZ. Sure enough, a 200 page book does not replace a multiple day course. Nevertheless, this is the first book I've read on TRIZ and I feel very confident that I understand and can apply TRIZ. I am charmed by the concept and will continue to explore it further. I found this book to be a very decent intro, provided you start off with an eagerness to learn, but that goes for all books on concepts/techniques/processes.

    5 out of 5 stars A brilliant book that opens your mind to creativity.......1999-05-26

    A brilliant book explaining the work of G Altshuler, making it available to all people

    If you want to be more creative than you are now you must read this book, it will change the way you aproach creativity

    5 out of 5 stars Excellent introductory book for the implementation of TRIZ........1998-11-20

    There are several wonderful reference books on the theory and background of TRIZ. This book, however, is one of only a few that leads the reader "Step-by-Step" through the process of actually implementing this powerful method.

    I applaud John Terninko in recognizing the need for such a reference for those of us struggling with using the theory that the other books have taught us.

    1 out of 5 stars Oversimplified approach to TRIZ.......1998-08-24

    I have studied Theory of Inventive Problem Solving with The TRIZ Experts. In few lessons they named Alla Zusman and Boris Zlotin as good TRIZ scientists, so I decided to read this book.

    I was totally frustrated - the book is very repetitive (the same ideas mentioned in different chapters again and again), the view on TRIZ is very naive, even results (that according to The TRIZ Experts were obtained by Zlotin and Zusman) are presented in oversimplified form. I think I wasted time and money for this book.

    Juj Chan Hyjun
    An Introduction to Corporate Environmental Management
    Average customer rating: Not rated
      An Introduction to Corporate Environmental Management
      Stefan Schaltegger , Roger Burritt , and Holger Petersen
      Manufacturer: Greenleaf Publishing
      ProductGroup: Book
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      ASIN: 1874719659

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      This book is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text on corporate environmental management. It aims to become the standard textbook for courses examining how business can take the environment into account while also providing an accessible and thorough overview of this increasingly multidisciplinary subject for practioners.
      Brokerage and Closure: An Introduction to Social Capital
      Average customer rating: 3.5 out of 5 stars
      • The Substance of Social Capital
      • Not a very useful introduction
      • The sociology of group connections and bonds
      Brokerage and Closure: An Introduction to Social Capital
      Ronald S. Burt
      Manufacturer: Oxford University Press, USA
      ProductGroup: Book
      Binding: Hardcover

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      ASIN: 0199249148

      Book Description

      Social Capital, the advantage created by location in social structure, is a critical element in business strategy. Who has it, how it works, and how to develop it have become key questions as markets, organizations, and careers become more and more dependent on informal, discretionary relationships. The formal organization deals with accountability; Everything else flows through the informal: advice, coordination, cooperation friendship, gossip, knowledge, trust. Informal relations have always been with us, they have always mattered. What is new is the range of activities in which they now matter, and the emerging clarity we have about how they create advantage for certain people at the expense of others. This is done by brokerage and closure. Ronald S. Burt builds upon his celebrated work in this area to explore the nature of brokerage and closure. Brokerage is the activity of people who live at the intersection of social worlds, who have a vision advantage of seeing and developing good ideas, an advantage which can be seen in their compensation, recognition, and the responsibility they're entrusted with in comparison to their peers. Closure is the tightening of coordination in a closed network of people, and people who do this do well as a complement to brokers because of the trust and alignment they create. Brokerage and Closure explores how these elements work together to define social capital, showing how in the business world reputation has come to replace authority, pursued opportunity assignment, and reward has come to be associated with achieving competitive advantage in a social order of continuous disequilibrium.

      Customer Reviews:

      5 out of 5 stars The Substance of Social Capital.......2007-09-19

      In Brokerage & Closure, Ron Burt takes up the question of what kinds of network structures generate the most valuable social capital. In any form of capital, scarce resources must be wisely allocated among competing alternatives to yield the greatest returns, and because workplace relationships are costly, we all invest in a limited set of ties. The problem addressed in this book is how people pursuing excellent performance at work should construct their social networks.

      Among students of social capital, two rather stark choices for optimal network structures have emerged. Advocates of network closure suggest that it is best to create ties to others who are also tied to one another, largely because trust among network actors is more likely to emerge in such structures. It is, in other words, safest to ensconce oneself in a social clique. Proponents of brokerage argue that individuals who create ties to others who are otherwise disconnected will be exposed to a richer and wider variety of sources of information and will exercise more control over information flows than will those embedded in closed networks. A reasonable case can be made for the benefits flowing from both kinds of structures, and in Brokerage and Closure, Burt lays out the full story for each. He also provides a plausible synthesis of the different mechanisms, along with a compelling account of the dangers of excessive closure.

      Better even than telling the stories, Burt puts the various explanations to the test in a variety workplace settings. His results generally favor brokerage, which is to say at work, those who develop a disproportionate number of ties to diverse, unconnected groups fare better on practically any outcome of interest to a corporate player (e.g., evaluations, promotions, salary). It's worth noting this is neither armchair theorizing nor ivory tower experimentation disconnected from the realities of corporate life. Much of the field work relied on in the book comes from Burt's work while serving as VP in a large defense/aerospace contractor. His findings, along with the findings he reviews from other researchers' studies, provide robust evidence of the value of brokerage.

      Ron Burt is a social network pioneer who has actively contributed to network theory over the past 30 years. It goes without saying that Brokerage & Closure is a must read for academics with even a passing interest in social capital. But it is also required reading for the burgeoning population of consultants working with social networks, and managers (or aspiring managers) will learn much about the inner workings of social capital. Several reviewers--myself included in a review appearing elsewhere--have noted that Brokerage & Closure may be something other than a breezy read for those who have never been exposed to network concepts and the idea of social capital. There is a great deal of information packed in here. If you're looking for the deep insights into how social capital is created and employed, this is the book, and even for those new to these ideas, it's well worth the effort. Academics looking for them will find the methodological details and other analytical intricacies buried in the elaborate footnotes; readers looking for the practical significance can stick to the text.

      There is a lot being written about networks and social capital right now. Too often, the result is shallow and without supporting evidence. Brokerage & Closure is rich in descriptive detail and insight, and the conclusions are well grounded. This is not light fare, but if you really want to understand how to build and act on social capital to perform your job, this is the source.

      2 out of 5 stars Not a very useful introduction.......2007-08-13

      The author presents a introduction into social capital in a strictly "information circulation" business sense. Its not very useful for those interested in applying the ideas of social capital and its not very informative for sociology students interested in the learning about social capital for the first time. Between all the examples and statistics the author sites here are my notes and the main points.

      Social capital - the advantage created by a person's location in the structure of a relationship is know as social capital - the sum of the resources, actual or real, that accrue to an individual or group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintances and recognition -the function of social structure producing advantage.
      Social capital is productive, making possible the achievement of certain ends that would not be attainable in its absence. Social structure defines a kind of capital that can create for individuals or groups an advantage in pursuing their ends. People and groups who do well are somehow better connected.

      Social capital explains how people do better because they are somehow better connected with other people. Certain people are connected to certain others, trusting certain others, obligated to support certain others, dependent on exchange with certain others. One's position in the structure of these exchanges can be an asset in its own right. That asset is social capital, a concept of location effects in differentiated markets.

      Focus on information circulation - how information spread across the people in a population

      Brokerage - increasing variation of information in a group where groups are separated. People who network between groups are `brokers'. Assumption - information is more homogenous within groups. Brokerage puts people in a position to learn about things they didn't know they didn't know

      Within groups are often expressed in a local language - the more specialized the language within groups, the greater the difficulty in moving ideas between groups

      Redundant information - all individuals are connected to the same source of information

      Brokerage opportunities - the structure around a person indicates the kind of person he or she is, so motivation does not have to be measured once one has a measure of network structure - role in relationship defines motivation/ performance of role

      Closure - decreasing variation of information in a group - reinforces the status quo
      Closure increases the odds of a person being caught and punished for displaying belief or behavior inconsistent with preferences in the closed network

      Three ways that network can be closed to brokerage - too few contacts, contacts too interconnected, or contacts too connected indirectly through a central person
      Echo hypothesis - closed networks do not enhance information flow so much as they reinforce predispositions

      AND that is the meat of the book, for me at least. The example really aren't that interesting and the authors writing style is academic so it isn't like Freakanomics or Tipping Point where the style is more newspaper magazinish.

      3 out of 5 stars The sociology of group connections and bonds.......2006-09-01

      Professor Ronald S. Burt examines the formal and informal dynamics of organizations' social structures. He explains how people ("brokers") who belong to more than one group in an organization disseminate new information across group lines. Such brokers perform an invaluable social function by building "social capital" among groups. Burt contrasts this social function with its opposite: "closure," the bonds of internal trust in a contained group. We warn that this textbook will probably be most useful to readers who are already familiar with theories about social capital and its formation. Its insider language and academic approach may be difficult for uninitiated readers to penetrate. Burt uses sophisticated studies and complex graphs to demonstrate brokerage and closure; nonsociologists will find that his illustrative, but tangential, anecdotes and examples are more accessible than those references. Thus, his explanatory digressions will be the sections of greatest accessibility and interest to most readers.
      Introduction to e-Business: Management and Strategy
      Average customer rating: Not rated
        Introduction to e-Business: Management and Strategy
        Colin Combe
        Manufacturer: Butterworth-Heinemann
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
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        ASIN: 0750667311

        Book Description

        An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

        This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

        * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business
        * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google
        Strategy 101: An Introduction and Guide
        Average customer rating: Not rated
          Strategy 101: An Introduction and Guide
          Jim Ollhoff
          Manufacturer: Sparrow Media Group
          ProductGroup: Book
          Binding: Paperback

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          3. The Leadership Challenge, 4th Edition The Leadership Challenge, 4th Edition

          ASIN: 097193049X

          Product Description

          Strategy is simply a plan for gaining an advantage . We use strategy in almost every facet of life, whether we know it or not. It may be intentional or not but always present. Many people think that strategy is some mysterious process, done behind closed doors by people who have a special knowledge or, perhaps, special powers. But strategy is about planning for a sustainable, competitive advantage. Strategy 101: Introduction and Guide provides an overview of strategy for the beginning strategist. It takes the mystery out of strategy and introduces how it can help us in business and in life. This book looks at the: Definition of terms History of strategy School of thought Tasks in the process of strategy Some basic core strategies It provides an in depth introduction of strategy with the use of comparisons, stories and history. The hope is to get our arms around the basics of strategy and build a skeletal structure of the field.
          Lanchester Strategy: An Introduction (Lanchester Strategy)
          Average customer rating: 1.5 out of 5 stars
          • Lanchester Strategy: An Introduction (Lanchester Strategy)
          • After the first third, this book is terribly convoluted.
          Lanchester Strategy: An Introduction (Lanchester Strategy)
          N. Taoka
          Manufacturer: Lanchester Press, Inc
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
          Similar Items:
          1. New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy)
          2. New Lanchester Strategy Volume 1 (New Lanchester Strategy) New Lanchester Strategy Volume 1 (New Lanchester Strategy)

          ASIN: 1573210099

          Customer Reviews:

          1 out of 5 stars Lanchester Strategy: An Introduction (Lanchester Strategy).......2006-07-19

          This book is still a good reference for the application of the Lanchester strategy, however the references to real examples are too old.

          2 out of 5 stars After the first third, this book is terribly convoluted........1999-05-27

          Dr.Taoka's original text from 1970s is worthwhile to view his original conceptualization of a marketing strategy employed by Japanese business. However, while the book's first third begins with defining a mathematical model in marketing its last two-thirds spiral into anecdotes of application. These 'case studies' use little of the formulas introduced earlier, suggesting that qualitative rather than quantitative methods are more useful in the field, and questions the validity of the first third of the book. The translation is a difficult read, despite its grammatical correctness, the words seem to make little sense. Maybe the "manga" comics are a better buy. Without quantitative methods much of Lanchester strategy is similar to methods from Sun Tzu to Andrew S. Groves: divide and conquer; superior numbers in battle is a plus; out-flank rather than meet powerful opponents head on etc., Nevertheless, the concepts laid down: market shares as ~70%= monopoly ~40%= market leader ~26% = player, shooting range, efficiency exchange and other pearls of Lanchester strategy has its roots in this book, and while the book isn't clearly a winner, the strategy is.

          Marvin Gozum, MD

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