Average customer rating:
- Excellent textbook on E-commerce
- Good, but dated....
- Great Buy
- E-Commerce: Business, Technology, Society
- Practical, Informative, and Interesting
|
E-Commerce: Business, Technology, Society (3rd Edition)
Kenneth Laudon , and
Carol Traver
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Effective Project Management: Traditional, Adaptive, Extreme
-
Business Data Networks and Telecommunications (6th Edition)
-
Project Management: A Managerial Approach
-
Technical Writing: Principles, Strategies, and Readings (6th Edition)
-
Software Engineering (3rd Edition)
ASIN: 0131735160 |
Book Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Customer Reviews:
Excellent textbook on E-commerce.......2006-04-05
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Good, but dated...........2005-11-26
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy.......2005-10-04
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society.......2005-08-18
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting.......2005-07-06
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
Book Description
Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:
* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book
Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!
Customer Reviews:
Just what I needed.......2007-09-21
Practical advises and ways to make it on the cyber commerce.
Dr. Israel King, Ph D, Author of How To Keep A Man
book millionair.......2007-09-12
brillant brillant i thought colgate was good but this author leaves a smile on my dial
The only book you need!.......2007-09-10
This book teaches that even if you are not the next Amazon, ebay, or Google, you can still make a million on the internet. You just need to find a niche that is underserved.
I purchased "Starting an Online Business for Dummies" and the reviews were mixed. In someone's reviews, they mentioned this book and said it was much better. They suggested buying this book instead of the Dummies book. I took the advice, and am glad I did!
The book is great because it helps you understand that you don't need to be a billion dollar business to start with. Even small, underserved niche markets can earn a million.
I highly recommend this book if you are considering an ebusiness. It is well worth the money. I have been talking about this book to many people who have asked to borrow the book. I keep telling them to pick up their own copy because I am still using it as a reference! It is a great book!
Good Starter.......2007-09-10
This should be the first book you pick up on your way to an internet millionairehood.
Kishore Dharmarajan
Author of EIGHTSTORM: 8-Step Brainstorming for Innovative Managers
Do no give your money to this Author.......2007-09-08
If you already know what a "blog" is and you're fully proficient in searching the internet with google or yahoo, you're probably too sophisticated for this book. Fox's target are people with very little education (He introduces us at one point to the fancy MBA word, "business plan"). Fox also uses the website he started for his wife and mother as case studies. I guess I should have known better. After all, it is called 'Internet Riches" and has a picture of some guy driving in a brand new convertible on the cover.
Book Description
Marketing high-technology products and innovations is not the same as marketing more traditional products and services. High-technology products and services are introduced in turbulent, chaotic environments. Customers experience fear, uncertainty, and doubt; the competitive environment is highly volatile; the velocity of change is hard to predict. All these factors stack the odds against success in high-tech marketing. This book provides frameworks for systematic decision making about marketing in such technology-intensive environments. It offers insights about how marketing tools and techniques must be adapted and modified for marketing high technology products and innovations, highlighting possible pitfalls, mitigating factors, and the "how-to's" of successful high tech marketing.
The book covers strategy, innovation, and corporate culture in high-technology firms, market orientation and R&D/Marketing interaction, marketing research tools such as empathic design and lead users, understanding customers and crossing the chasm, partnerships and alliances, customer relationship management, product development and management issues, intellectual property considerations, distribution channels and supply chain management, pricing considerations, advertising and promotion, branding high-tech products, preannouncing high-tech products, high-technology marketing and the Internet, corporate social responsibility, resolving ethical dilemmas in the high-tech arena.
The book covers a wide range of technologies and industries, including telecommunications, information technology (hardware and software), biotechnology, nanotechnology, and consumer electronics.
Customer Reviews:
Insightful Book .......2007-09-07
This book still has some gems that are useful despite it being out so long. Espescially in terms of product management and marketing. ANother book that is more recent that goes really well with this book is "Value Acceleration" by Mitchell Gooze and Ralph Mroz. Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Excellent! Your ONE reference of Marketing High Tech.......2007-03-12
This book is an excellent reference, a "must have" for Marketing Professionals working in high tech industries. It also has extensive bibliographical references that guide the reader that wants to study more about some topic.
As a university teacher, I use this book as the guide textbook of my Marketing of Technology courses.
Very interesting book.......2003-05-15
It has a very good approach about how to plan a marketing strategy in high tech enviroments.
Well balanced book.......2002-11-21
What impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketing
The best text on the marketing of high technology.......2001-07-07
Mohr's text is a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. This text is a huge step forward for the discipline. As I see the field of electronic marketing evolving, I think we will see material about the Internet moving into mainstream marketing courses. What will remain in the specialized electronic marketing course is the intersection of marketing with the cutting edge of technology. Mohr's text makes me feel much better prepared for this evolution.
Book Description
Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.
Customer Reviews:
The best textbook for MIS majors that I've seen.......2006-12-07
First let me disclose that I have been a programmer for years (and for some of the businesses described in the book).
In general the book is good.
Pros:
It summarizes the business end of ecommerce very well.
The book covers most of the technical aspects of ecommerce from a high level.
The book is not about abstract, useless business theory that is common in many university business courses; the book is a collection of good case studies of ecommerce.
Cons:
The book chews more than it can swallow given the pace it needs to set for a normal class. Since it needs to stay at certain length, the book doesn't always do a good job explaining the technical aspects of ecommerce with enough detail from a layman's point of view. At times it is more of a review for people already with the knowledge. So unless your technical background is strong and deep (eg you are either a programmer or systems administrator for web servers), there may be a lot of jargon in some areas that will confuse and bore you. Consequently this is probably a senior year book
(The author should take notes from the HeadFirst series of technical books.)
Alot of good information, but not what it should be.......2005-08-04
My heart goes out to Ben Matthews (below) who had this thing for a level 4700. That's nuts. I had this book for a level 222 and it was a complete joke. There's a lot of good information and stories about what makes a good e-commerce site, I'll give it that. But there's nothing in here to really give you an edge as far as this stuff goes. The entire point of this book can be summed up in this statement:
"Look at amazon, look at google and look at yahoo. Look for reasons why they're successfull and take note. Do the same practices in your online sites".
This book is an interesting read, but for a bunch of stories and business jargon it's not worth the money.
Nothing but an e-commerce glossary..........2004-02-03
This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.
Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.
I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet.
A Good Ecommerce Textbook.......2003-04-17
I teach ecommerce at the undergraduate level. I plan to use this book as the backbone for the class. The objectives are tied to the e-Biz+ certification exam from CompTIA, which is a nice feature since CompTIA does a bang-up job on researching the skills needed for entry level employment.
I like the book mainly because it offers the primary business concepts needed by my technical students before they enter the IT job market. My students can't take a lot of business classes, but they still need to know the business side of things. This book gets them the essentials in a one semester format.
Ecommerce is rapidly changing, so it will be tough for a book to keep up. I haven't seen the web site that accompanies the book yet. Hopefully it will be a good supplement to help stay current in a rapidly changing field. The book has a lot of web sites as examples, which can be a mixed blessing since web pages change constantly.
Teachers - the book says it has the usual instructor supplements for classroom teaching as well as online teaching, but I haven't seen them yet. I am using the stuff from the 3rd edition to prepare for my summer class - you will probably need to choose wisely as you review these supplements since they are of mixed quality. I am giving the book 4 stars instead of 5 since I can't vouch for the supplemental materials at this point.
Best and Most Current Textbook Available.......2000-11-06
This is, without a doubt, the best and most current textbook on electronic commerce that is available today (and I understand these authors are planning to have a second edition of the book completed by February 2000 - which should be even MORE current).
The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models. The book includes important issues like legal and international concerns and even has a great little section on managing and staffing Web development projects in the last chapter.
This is the only book on e-commerce that I have seen that actually creates and uses a theory-based organizing framework (they build on Porter's work on value chains). Even though the book was clearly designed to be used in the classroom (it has problem assignments, exercises, and an extensive list of references at the end of each chapter), I think this book would be an excellent resource for a business manager that wanted to learn what all of this e-commerce stuff was all about OR for a techie that wanted to learn something about the business end of e-commerce.
The book is a very easy read and is remarkably interesting (even the chapter on security theories is pretty hard to put down... and that is some dull stuff, usually). The book includes bolded company names throughout and each of those names is included on the book's Web site as a hyperlink to the company site. This is very useful because you can see the examples that the book mentions come to life (if you can read the book while you're in front of your computer)...
I would recommend this book to any reader that wants to learn more about electronic commerce than you would find in a light overview book. This book gets into details, but in a very readable way.
Average customer rating:
|
The E-Business Legal Arsenal: Practitioner Agreements and Checklists
Ruth Hill Bro
Manufacturer: American Bar Association
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Law
| Subjects
| Books
General
| Taxation
| Law
| Subjects
| Books
General
| Science
| Subjects
| Books
Military Science
| History
| Subjects
| Books
General
| Law
| Professional & Technical
| Subjects
| Books
General
| Taxation
| Law
| Professional & Technical
| Subjects
| Books
ASIN: 1590313216 |
Book Description
This book and CD-ROM contain over 2000 contracts and 40 checklists that can all be customized by the user.
Book Description
Ontologies provide a common vocabulary of an area and define - with different levels of formality - the meaning of the terms and the relationships between them. Ontologies may be reused and shared across applications and groups Concepts in the ontology are usually organized in taxonomies and relations between concepts, properties of concepts, and axioms are typically used for representing the knowledge contained in ontologies. With the growth of information available, e.g. on the WWW, they are popularly applied in knowledge management, semantic web, natural language generation, enterprise modelling, knowledge-based systems, ontology-based brokers, e-commerce platforms and interoperability between systems. This book looks at questions such as: * What is an ontology? * What are the uses of ontologies? * What types of ontologies exist? What are the most well-known ones? * How do I select the best ontology for my application? * What are the principles for building an ontology? * What methodologies should I use to build my own ontology? Which techniques are appropriate for each step? * How do software tools support the process of building and using ontologies? * What language can I use to implement ontologies? * How can I integrate ontologies in a given language? The book presents the theoretical foundations of ontological engineering and covers the practical aspects of selecting and applying methodologies, tools and languages for building ontologies. The applications of ontologies are also illustrated with case studies taken from the areas of knowledge management, e-commerce and the semantic web.
Customer Reviews:
how to automatically extract an ontology?.......2006-10-09
The book shows progress in how ontologies are defined from various data sets. The subject is a natural field of artificial intelligence, in attempting to automated this filling of an ontology. Various example ontologies are presented, along with the markup languages like RDF and OWL in which these are expressed. The progress is visible, inasmuch as just a few years ago, these languages were devised. Now we see non-trivial ontology constructions using them. Good.
A large portion of the book describes the acute problem of somehow extracting meaning in a programmatic manner from data. Because the manual making of an ontology simply does not seem to scale, given the realities of gigabyte databases. We see that there is a natural decomposition of the problem into a linguistic step and a conceptual step. The former is tied to a particular human language. The latter is the nut of the problem. Current methods look promising, but are certainly not the last word.
Excellent survey book on Ontology.......2006-03-09
The book is well organized in introducing the subject in a coherent manner and weaving in all important criteria of ontology together. I especially like to read the comparison of different languagees in light of knowlege represenation and knowlege reasoing. The book is great in terms of getting a broad view (survey) and is also great as a reference. In many pages, there is so much information packed in each sentences. Great book.
A good literature review of current developments.......2005-12-15
The word `ontology' is usually associated with philosophical speculation on the reality of things, and if one checks the literature on philosophy one will find a diverse number of opinions on this reality. Engineers and scientists typically view philosophical musings on any topic as being impractical, and indulging oneself in these musings will cause one to lose sight of the topic or problem at hand. Rather than simplify the problem and make it understandable, philosophy tends in most cases to complicate it by endless debate on definitions and the use of sophisticated rhetoric that seems to have no bearing on the problem at hand. The conceptual spaces generated by these debates can become gigantic and therefore unwieldy, thus making the problem appear more complex than it actually is.
In the information age however, ontology has become a word that has taken on enormous practical significance. Business and scientific research are both areas that have increasingly relied on information technology not only to organize information but also to analyze data and make accurate predictions. In addition, financial constraints have forced many businesses to automate most of their internal processes, and this automation has brought about its own unique challenges. This push to automation usually involves being able to differentiate one thing from another, or one collection of data from another, or one concept from another. Thus one needs to think about questions of ontology, and this (very practical) need has brought about the rise of the field of `ontological engineering', which is the topic of this book.
The authors have given a good general overview of the different approaches to the creation of ontologies. There are many of them, some of which seem "natural", while others seem more esoteric. The reader though will obtain an objective discussion of the ontologies that the authors chose to include in the book. Discussions of the ones that are not included can readily be found on the Internet.
Given the plethora of ontologies that have been invented, it would be of interest to the ontological engineer to find common ground between them. The re-use of a particular ontology may be stymied by the different ontological commitments it is adhering to or it's actual content. In order to use it, it must therefore be "re-engineered". The authors discuss this prospect in the book, and define `ontological re-engineering' as the process where a conceptual model of an implemented ontology is transformed into one that is more suitable. The code in which the ontology is written is first reverse engineered, and then the conceptual model is reorganized into the new one. The new conceptual model is then implemented.
Also discussed in the book, and of enormous practical interest, is the automation of the ontology building process. Called `ontology learning' by the authors, they discuss a few of the ways in which this could take place. One of these methods concerns ontology learning using a `corpus of texts', and involves being able to distinguish between the `linguistic' and `conceptual' levels. Knowledge at the linguistic level is described in linguistic terms, while at the conceptual level in terms of concepts and the relations between them. Ontology learning is thus dependent on how the linguistic structures are exemplified in the conceptual level. Relations at the conceptual level for example could be extracted from sequences of words in the text that conform to a certain pattern. Another method comes from data mining and involves the use of association rules to find relations between concepts. The authors discuss two well-known methods for ontology learning from texts. Both of these methods are interesting in that they can apparently learn in contexts or environments that are not domain-specific. Being able to learn over different domains is very important from the standpoint of the artificial intelligence community and these methods are a step in that direction. The processes of `alignment', `merging', and `cooperative construction' of ontologies that are discussed in the book are also of great interest in artificial intelligence, since they too will be of assistance in the attempt to design a machine that can reason over multiple domains.
The ontologies that are actually built are of course not unique. This results in a kind of semantic or cognitive relativism between the environments that might be built on different ontologies, even in the same domain. Merging and alignment both address this relativism, along with other techniques that are discussed in the book. The selection of the actual language that is used to create an ontology is also somewhat arbitrary. The authors devote a fair amount of space in the book to the different languages that have been used to build ontologies. Through an elementary example, they discuss eleven different languages, namely KIF, Ontolingua, LOOM, OCML, Flogic, SHOE, XOL, RDF(S), OIL, DAML+OIL, and OWL. The choice of a language is dictated by what one is seeking in terms of `expressiveness' and what kind of reasoning patterns are to be deployed when using the ontology. The authors point to a tradeoff between the expressive power of the language and the reasoning patterns that are attached to the language. The expressiveness of a language is directly proportional to the complexity of the reasoning patterns that are used.
Ontological engineering as it presently exists is still carried out by a human engineer. To create an ontology every time from scratch would be tedious, and so it is no surprise that tools were invented to make ontology creation more straightforward. Some of these tools are discussed in the book, such as KAON, OilEd, Ontolingua, OntoSaurus, Protege-2000, WebODE, and WebOnto, along with assessments as to their utility. The discussion is helpful for newcomers to ontological engineering who need guidance as to what direction to take. The automation of ontology building would of course be a major advance. To accomplish this however would require that the machine be able to simultaneously and recursively construct the knowledge base and reason over it effectively. This is a formidable challenge indeed.
Good overview for beginners.......2005-04-12
The subject of this book is incredibly relevant to today's world of information management. The chapters are presented in a logical and informative way, though some of the book only skims the surface or barely touches on significant developments, tools, and problems. Overall, I found the text too theoretical, with insufficient ties to messy real-world issues.
Very good.......2005-02-18
There are several chapters that I liked and found very useful. The first chapter on theoretical foundations has been well written. Parsing through the various definitions of Ontology has been an educating experience. The other chapters, especially the ones describing the methodologies and languages are very informative. It may not be exhaustive but for a beginner, these chapters give a good overview.
I was disappointed only when I learnt that the book will not cover Ontology learning tools. The author argues for limiting the scope of the book. I feel the book would have been more valuable had it contained at least an overview of the learning tools!
Book Description
BDT takes a business-first approach, improving students' perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization enables the instructor to adjust content according to their business or technical preferences.
Customer Reviews:
Great Textbook.......2006-09-13
I had to purchase this book for a masters levels class, and was initially shocked at how expensive it was. Don't let the price tag put you off - this is the most comprehensive textbook on Information Technology I've come across in a long time.
It is very well presented, with lots of diagrams / photos to support the text. It also documents modern organizations to give it more of a 'real' feel.
Needless to say, I have decided not to see this one back; that should be reason enough for you to believe that I think it's good!
A Creative Approach But Some "Tweaking" Needed.......2006-03-01
Business Driven Technology by Haag, Baltzan, and Phillips is quite a new textbook (1st edition in 2005) designed for undergraduate Information Systems courses. I am one of the "lead customers" of this textbook and have been using it for two semesters.
Contrary to traditional textbooks, it is a modular textbook. More specifically, the entire textbook is divided into three modules. The first module, Chapters, covers the topics in general. The second module, Business Plug-ins, gives more in-depth insights into the applications of Information Systems concepts to contemporary business environments. Finally, the last module, Technical Plug-ins, offers detailed technical information about the Information Systems tools covered in the first two modules. This modular approach is especially important for instructors today because they desperately seek undergraduate textbooks that include well-defined chapters. Moreover, the time necessary to cover all the topics in Information Systems is quite limited--usually a semester. The modular approach is also useful because it can satisfy diverse needs of instructors: some may want to concentrate on more "soft" issues, such as strategic use of IT or e-commerce, and some want to cover more "hard" topics such as telecommunications.
On the flip side, the book has some flaws that need to be urgently addressed before its second version hits the market. Apart from some minor editorial mistakes and unnecessary repetitions throughout the book, the case study questions at the end of each chapter should be rewritten. These case studies indeed reflect the main points from the chapters but the questions are either too general to discuss in class with students, or they are too simple to draw some conclusions. I am not requesting writing state-of-the-art questions but it will be a good idea to revisit them, and try to find a balance between simplicity and complexity.
Another concern is the scope of the textbook. Rather than trying to cover all Information Systems topics in a textbook, it may be better to focus on certain topics. In this regard, it may be necessary to remove the Plug-in T3 (Decision Analysis Tools in Excel), and T5 (Touring Access). Possibly due to space constraints, these parts of the book are not the best resource if an instructor wants to include some hands-on exercises in class. Especially, the Plug-in T5 has several errors, e.g., the first row in Figure T5.17 on page 456 is missing and it affects all the following figures in the plug-in. Given these concerns, instructors may adopt, for example, Shelly Cashman's Microsoft Access book for this purpose (at least until the 2nd version of the book).
A final concern is about the slides of the textbook. It is a common problem in all business textbooks is that the slides seem to be just copy-pasted from the main text of the book. This will probably force some instructors, like me, to rewrite them all and add considerable amount of information to them that is already in the textbook but not reflected in the slides! In this regard, rather than outsourcing the slide production to third-party editors, it will be much better if the authors themselves edit the slides (and it is an open invitation to all authors of business textbooks out there).
Overall, I definitely suggest adopting this textbook if your student profile is very diverse and you are looking for an introductory level Information Systems textbook that offers well-defined alternatives--there are not so many...
Dr. Yasin Ozcelik
www.misworld.org
A Superb Study.......2005-03-07
A great textbook, very interesting read, I loved the examples and it was easy to follow, yet remarkably astute. Well done all around, this is a must for today's business place.
Book Description
Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.
Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning
Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.
Download Description
Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merril Lynch, Prudential, and U S West and others have accomplished with e-learning.
Customer Reviews:
Excellent!!!.......2003-12-13
This book is a must!!! It is an essential approach for understanding eLearning beyond the myriad of applications and placing it as part of a wider framework.
Knowledge Management = Learning Organization 2K.......2001-11-16
Marc Rosenberg is the Peter Senge of Knowledge Management. He builds on the key aspects that Senge acknowledges as key competitive aspects of organizations that need to learn, adapt, and stay solvent. He starts from identifying the difference between instruction vs information and the fact that so many times organizations get caught up in the "who" and the "how" instead of the "what" and the "why." For any trainer this book was interesting from the standpoint of how he defines different levels of knowledge. There are some key graphics and useful charts that help one grasp the complexity of e-learning. I started reading and thought it would be more about on-line learning, but he really took it much broader quickly. On-line learning is only a drop in the bucket of uses for the intranet. As much as we have out there he points out that there is much more to be saturated. Technology is a useful modality that can complement and enhance existing training. There was no threat to the training industry in his book. Training is still essential--but it needs to accomidate the information age and be much more timely, flexible, relevant. The one criticism I have is the fact that he doesn't address the fact that some people still need to have the classroom experience. There is the framework that you can increase aquisition of information, but if some of the psychological aspects of employee needs are not met--you get a drop in productivity, employee satisfaction and employee retention. There is still a lot to debate but he makes a compeling case regarding e-learning and knowledge management.
Packed With Knowledge!.......2001-09-20
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.
good overview and introduction to elearning.......2001-06-29
The author brings a good overview and sense of sincere understanding to the elearning space. The book does any excellent job of arming the internal champion of elearning with the data required to show the executive team the importance, value and return on investment.
E-Learning Review.......2001-04-13
This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.
Book Description
Praise for the First Edition of Virtual Teams
"If you want to see where organizational communications are going in the future, heed what these pioneers have written today." -Howard Rheingold, author, The Virtual Community, and founder, Electric Mind
"Lipnack and Stamps have written an important book for the twenty-first-century corporation." -Regis McKenna, The McKenna Group, author, Relationship Marketing
"This book provides a long overdue perspective on how to apply the discipline of real teams in the fast-moving, increasingly dispersed information age of the future." -Jon R. Katzenbach, author, The Wisdom of Teams
"For those who want to lead the movement, catch up with it, or simply know where it is going, this book is packed with useful information and interesting stories." -Dee W. Hock, founder and chairman emeritus, VISA
"Virtual Teams provides valuable insights into global teamwork and management through network technologies now available to all companies, large or small." -Jim Lynch, director, corporate quality, Sun Microsystems, Inc.
Customer Reviews:
Useful, but some fluff.......2003-09-28
I purchased this book because I was intrigued. In much of the work I do I am a member of "virtual" teams. That is, I often am some distance apart from the people I am working with.
I found the book to be a slow read, with nuggets of information separated by deserts of fluff. The first half of the book is filled with vague ramblings about how the information age has changed the way that teams work and with case studies that illustrate how the forming of virtual teams has helped various companies solve difficult problems.
In the second half, the book begins to pick up. In a chapter entitled "Teaming with People" the authors discuss team dynamics, including essential roles with a team, how teams form and which aspects of team dynamics are especially subject to the stresses of distance communication.
The authors suggest that the beginning and closing phases of most projects are the most stressful on team members and that extra effort be exerted at the beginning phase of the project to bring the core project team members together, even if they are geographically separated. This, say the authors, will help build interpersonal relationships that can hold the team together in times of stress.
There are several optimum team sizes. 3 to 5 is the size of a core team, 5 to 25 the size of a "team family" and 25 to 200 the size of a "team camp". In the authors' opinion, any team larger than 5 people will naturally divide into sub-teams.
The authors also point out the value of rewarding teams. Making teams compete, or making them completely independent of one another has little value for the company. Cooperative goals can encourage and motivate all of the teams, while competition can demoralize them.
Finally, the authors talk about starting up teams and provide a checklist of some elements such as a customer and a management sponsor which are essential to any team's success.
Overall, I found the book to have some good information on forming and maintaining teams, and what to do when those teams are not located in the same physical location. There is some fluff, I feel, and the book could easily be half its current length without sacrificing much.
Aphoristic.......2001-10-01
I spent many hours with Lipnack & Stamps' Virtual Teams. Lipnack and Stamps are team consultants, and this book is one of their business cards. It's strong on axioms, moderate on bibliographic references, filled with trenchant observations derived from their consulting experiences, and written in a hurried style that reads like a draft or a condensed version of a larger book, despite its 300 pages. The authors provide dozens of taxonomies, some of which are useful and thought provoking, but most not deriving from research data. I obtained one item referenced in the bibliography, a middling-quality correlational study, but noticed the authors were quite creative in their interpretation of its results. Once you get past the aphoristic writing style ("Connected, linked, matrixed. We are the future now. . . Before we know it, 10-year-olds will be running the world. Perhaps they already are. . . The new virtual organizations are at once very old and very new, very small and very large . . . ") you'll find yourself reading many interesting nuggets of information combined with useful advice on how to build and manage a virtual team. I appreciated the fact that Lipnack and Stamps avoided treating the virtual team as a panacea or as a solution to team problems. Their cool approach to the formidable problems faced by distributed groups adroitly avoids the hype in which other authors engage. I also appreciated their extended discussions in the areas where virtual teams suffer the most, including trust and communication across time zones. Leadership got slight treatment, but perhaps for good reason-the DNA of effective leadership in general has yet to be cracked, and is a largely unexplored phenomenon in virtual teams.
Highly Recommended!.......2001-07-11
Globalization can create as many problems as opportunities. One big problem is figuring out how to unite people worldwide to work on projects for your company. In an age that lacked a worldwide communications net, the answer would probably be quite depressing. However, as authors Jessica Lipnack and Jeffrey Stamps make clear, the modern Internet makes it quite possible for workers all over the world to collaborate. The physical location of your firm’s various experts is no longer a barrier to effective team building, be they in Dublin, Bangalore, Las Vegas or Bangkok. In fact, the authors claim that companies that fail to create effective teams across cyberspace will be left in history’s dustbin. This might be overstating the case, but we [...] recommend this book for its candor about exactly how challenging it is to create virtual teams. Still interested? If so, this book serves as an excellent primer of both theory and practice.
"Teamwork" Re-defined for New Realities.......2001-04-06
The authors are convinced that, eventually, "virtual teams will become the natural way to work, nothing special. Virtual teams and networks -- effective, value-based, swiftly reconfiguring, cost-sensitive, and decentralized -- will profoundly reshape our shared world. As members of many virtual groups, we will contribute to these ephemeral webs of relationships that together weave our future." That day is already here for many people and I agree that virtual working relationships will soon be the rule rather than the exception. The authors correctly note that technology extends capabilities "but organizing to do things together is only human. The most profound change of the new millennium is in the way we're organized." Moreover, as more people connect online, "we increase our capacity for both independence and interdependence. Competition and cooperation both thrive in our new culture." However, there are perils to avoid because whatever goes wrong with in-the-same place teams can also go wrong with virtual teams -- only worse and, worse yet, faster and at a much greater cost.
The authors organize their excellent material within 14 chapters whose individual titles indicate each chapter's perspective on virtual teams: Why, Networks, Teams, Trust, Place, Time, Purpose, people, Links, Launch, Navigate, Theory, Think, and Future. I agree that a virtual team "is a group of people who work interdependently with a shared purpose across space, time, and organization boundaries." Nonetheless, I still have some quibbles about the authors' sequence of subject matter (not with the content itself) and am still convinced that cooperation between and among members of virtual teams is even more difficult than it is between and among those within physical boundaries. Moreover, my own rather extensive experience with all manner of corporate clients suggests that the most formidable barriers are between two ears. If you have some serious human barriers in your own organization, I urge you to check out O'Dell and Grayson's immensely thoughtful and practical book, If Only We Knew What We Know.
But please keep in mind that even if O'Dell, Grayson, Lipnack, and Stamps were retained to create virtual teams for your organization, unless and until everyone else involved buys into the enterprise, the results would be abysmal. Hence the importance of several points which Lipnack and Stamps make in the final chapter, notably the absolutely essential need for trust. "A presumption of trust enables a successful strategy of collaboration [enables everyone involved] to be better innovators, competitors, and survivors....If purpose is the glue, trust is the grease." I agree.
Of course, no single volume such as this can provide all the right answers but Lipnack and Stamps raise most (if not all) of the most important questions. Their answers seem sensible and practical. Of course, decision-makers must decide what the nature, extent, and duration of a virtual relationship should be in their organization at any given time. The authors do provide an excellent source of information and insight which can help virtually (pun intended) any organization increase cooperation and collaboration across boundaries through the effective use of various technologies. Especially, in this age of accelerating globalization, most organizations need all the help they can get.
Practical Ideas for Boundary-Crossing Teams.......2000-10-15
The very nature of teams has changed in most organizations. This change is not rooted in the use of technology but rather in organizational changes that require teams that cross all kinds of boundaries: organizational, temporal, geographic, functional, cultural. Virtual Teams focuses on the fundamental issues that challenge members, leaders, and stakeholders in these boundary-crossing teams rather than simply on the technology that connects them. A major strength of the book is the wealth of stories about how key ideas have been applied in both public and private sector organizations. This book offers practical ideas you can apply to any team - whether it is co-located or spread across the world. - Lisa Kimball, Executive Producer, Group Jazz
Book Description
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.
Customer Reviews:
my opinion.......2003-11-07
Now we study the 1st edition in the school.All of us think it is a little difficult for beginners.Some examples are not familar with everyone,so we cannot konw these cases well.
Horrid!.......2003-06-19
Please, if you have a choice of textbooks, do NOT buy this one. I have a feeling the author knows nothing of eCommerce, yet was given 80 references, told to mash them together as non-sensically as possible and fire the result off to the publisher.
I've worked in eCommerce for a number of years and this book is a total waste of time and money. Many "industry terms" used do not exist. The author contradicts himself on a number of occasions. Many of the charts and illustrations are good for a laugh. I truly feel sorry for people who have this book as their introduction to eCommerce. You're going to come away with a lot of mangled/antiquated theories, and a bunch of "facts" that are just plain wrong. I'm sorry to say I had to memorize all of this junk in order to get an A in my course. As soon as I handed that exam in, I made a concerted effort to forget everything I read in this text.
Complicated basics.......2003-05-30
How on earth is it possible to make even the simplest of theories so complicated? The book is absolutely stuffed with useless words and figures. If the authors did not get paid per word, I am sure they could have written a splendid book with one third of the pages. The price is exorbitant, and what you get for more than a hundred dollars is close to nothing. Do NOT buy this book!
Ridiculously Boring.......2003-03-21
I am a full time student in a computing program which believe me, requires reading some boring books, but this one takes the cake. The way it was written simply does not flow. It was the only textbook I have read so far that literally put me to sleep. The content is very repetetive, and features graphs that are truley unintelligable. Skip this book unless you absolutely must purchase it for school.
Excellent Book.......2002-11-22
The only book you need if you are intersted in E-Commerce.
Books:
- Elements of Forecasting (with InfoTrac 1-Semester, Economic Applications Online Product, Data Sets Printed Access Card)
- Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
- Enterprise Services Architecture: Designing IT for Business Innovation
- Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
- Global Strategy (with World Map and InfoTrac )
- Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
- Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
- Good to Great: Why Some Companies Make the Leap... and Others Don't
- Good to Great: Why Some Companies Make the Leap... and Others Don't
- Good to Great: Why Some Companies Make the Leap... and Others Don't
Books Index
Books Home
Recommended Books
- The Art of Project Management
- History: Fiction or Science
- 3-D Movies: A History and Filmography of Stereoscopic Cinema
- All the Sundays Yet to Come: A Skater's Journey
- Designing Your Second Life
- History: Fiction or Science
- GOAT: A Tribute to Muhammad Ali
- Travel Agency Accounting Procedures
- Banking Regulation and World Trade Law: Gats, Eu and "Prudential" Institution Building
- Death at Dartmoor
