Design for Six Sigma : A Roadmap for Product Development

Book Description

Here's the book that clearly and logically answers the complex question quality managers and product developers face almost every day: WHICH PRODUCT DEVELOPMENT TOOLS SHOULD I USE AND WHEN?

This much-needed, well-written roadmap for robust, efficient product development features:
* All the coverage needed to implement six sigma in any manufacturing concern
* A complete review of both traditional and contemporary design methods
* Systems discussed include: DOE (Design Of Experiment), Taguchi Method, QFD (Quality Function Deployment), Axiomatic Design, and TRIZ (Theory for Inventive Problem-Solving)
* Practical examples to highlight important elements of each system
* A unique multi-systems approach to designing products, incorporating the traditional and contemporary methods discussed, detailing how and when to use them
* Valuable assistance when preparing for certification exams

Customer Reviews:

Worth the buy!.......2004-04-02

I have not found such a comprehensive book for design of six sigma. I started using this book for advanced experimental design and taguchi methods, but ended understanding the complete roadmap for design of six sigma. The systems approach allows an enthusiast reader to start anywhere, without having to spend time refering back to earlier chapters. The relatively newer trends as TRIZ and axiomatic design have also been nicely dealt with.
Overall, this is a very nice and easy read book, with excellent and well defined examples. A must for everyone who wants a quick refresher on the design principles of six sigma.

A book serves all your needs.......2004-04-02

This is an outstanding DFSS book for production development. It contains integrated information and some of which you could hardly find anywhere else, thus with one book in hand, you have all the tools to get to your destination. This is also a easy to read book providing the reader with a solid understanding- Concepts are clearly defined, real world examples/ case studies are fully described and the chapters are well organized. It can serve as a textbook for students/beginners and also can serve as a handbook for experienced engineers.
The title says it all- this is a roadmap for you to find the way correctly and easily. I am reading the book right now, and the book is really beneficial to me.

Full of information and errors.......2004-03-30

This is a book with a lot of information. Each chapter can be used as a starting point for a specific six sigma technique. However, this is the worst edited book I have ever read. You can hardly find one page without errors/typos.

A matchless guide.......2003-08-03

While the concept of six-sigma is a very popular one, it is not often that one can find such a comprehensive yet clearly-written volume devoted to the most important topics of six-sigma. A book that contains so much information and not just hot air is especially hard to find. Yang and El-Haik have successfully written one of the most impressive and useful reads I have ever encountered within this field. Especially intriguing and novel concept of TRIZ. A very worthwhile book, in any case.

Application Oriented.......2003-07-01

In recent times, there has been a lot of talk and hype about DFSS with very little substance thus far--until this one! I found the book an easy read, application oriented and a relatively prescritive approach to apply DFSS for products, processes and/or services. The sections on TRIZ and Axiomatic Design expose the opportunities largely untapped in the design world today. A must read book for organizations serious about Six Sigma--whether they are focused on delivering worldclass products and services to their customers or designing processes to run world class business operations--a thumbs up all the way!!

Average customer rating:

Exceptional book for improving results
A Must Read for CEOs Tired of Same Old Sales Excuses
It's a PE Book
Merging Six Sigma with Sales & Marketing
Sales & Marketing the Six Sigma Way

Sales and Marketing the Six Sigma Way

Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

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Total Quality Management | Management & Leadership | Business & Investing | Subjects | Books

ASIN: 1419521500
Release Date: 2006-08-01

Book Description

Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales.

In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects.

In Sales and Marketing the Six Sigma Way, you will:

* Find out why ""the usual fixes"" for sales problems don't work

* Meet executives who have used Six Sigma to imrpove marketing and sales results

* See the pitfalls that await the unwary when applying process improvement in sales

* Learn how to introduce Six Sigma to sales and marketing professionals

* Discover through examples and cases how to manage sales as a process

Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing.

With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.

Customer Reviews:

Exceptional book for improving results.......2007-10-14

Whether you call it six-sigma, kaizen, lean or TQM, the concept has had a revolutionary impact in manufacturing, propelling, for example, Toyota to the top. It turns out the same basic concepts powerfully apply to sales and marketing. This book details how in a very readable manner. Webb shows us how to make sales and marketing into a process that systematically can be improved. Very insightful examples. Right now most sales and marketing decisions are made on hunch. This book helps us make them on the basis of fact. I strongly recommend it. It presents good idea after good idea.

A Must Read for CEOs Tired of Same Old Sales Excuses.......2007-08-17

This book tackles the central marketing problem of our time ....too many suspects, and an ever dwindling number of qualified prospects. Mr. Webb untangles this problem and then shows you how to design a selling system to be an ever improving "machine". A fun read with lots of how-to and examples.

It's a PE Book.......2007-07-24

It's Good to me, I work for jnj of china. it helps and leads me do the project is well

Merging Six Sigma with Sales & Marketing.......2007-07-20

Michael Webb has done a fantastic job with merging the six sigma methodology with the sales & marketing disciplines. This book takes the six sigma practice, that has long been used in the manufacturing circles, and applies it to the sales function in a way that is both concise and understandable. Six sigma promises to change the future of sales just as it has manufacturing, and this book is the road map for that journey. I would not only highly recommend this book to anyone in the sales and/or marketing arena, but consider it a must read.

Sales & Marketing the Six Sigma Way.......2007-04-03

I found this book invaluable. As a brand marketing consultant I face a barrage of misguided engineers and production minded individual who deam marketing as puffery. This book provided me a greater insight in turning these folks into marketing partners. Engineers and marketing consultants have more in common than they know - Sales & Marketing the Six Signa Way identifies how these two can and should come closer together to seek and implement the voice of the customer in establishing and marketing superior customer value.

Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services

Average customer rating:

Excellent book
Juran provides design rigor.
This book is IN DEPTH and well thought out
MARS : Great Book On Quality

Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services
J. M. Juran
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0029166837

Book Description

Building on the experiences of scores of companies and hundreds of managers, J.M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy -- service, manufacturing, and support, he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality. Quality, according to Juran, has become a prerequisite for business success. He cites the loss of market share, failure of products, and waste as results of poor quality planning. Juran provides a set of universal steps which can be used in the basic managerial process to establish quality goals, identify customers, determine customer needs, provide measurement, and develop process features and controls to improve business tactics. The author gives new emphasis to setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers and the work force, and introducing quality planning into organizations.

Customer Reviews:

Excellent book.......2006-05-24

This is a high quality book on quality that is well written with excellent examples and illustrations to reinforce the concepts that are in the book. It explores and explains the various quality theories and processes.

Joseph M. Juran made many contributions to the field of quality management in over 70 years of his active working life. He revolutionized the Japanese philosophy on quality management and helped shape their economy into the industrial leader it is today. Dr. Juran was the first to incorporate the human aspect of quality management which is referred to as Total Quality Management.

Juran's philosophy is centred on top management involvement, the Pareto principle, the need for widespread training in quality, the definition of quality as fitness for use, the project-by-project approach to quality improvement, among others.

Quality specialists will find the book very handy as it gives an in-depth analysis of the subject with practical guides on how to apply the concepts in their organisations.

Juran provides design rigor........2005-01-06

Juran on Quality by Design offers a look into the thinking by members of the Juran Institute on the means to deliver quality products and services through a customer focused planning process. This latest Juran book is actually a replacement and expansion of one of its predecessors, Juran on Planning for Quality (Free Press, 1988). The similarities between the two books is significant enough that this new book should have been promoted as the second edition of the first. The new title is much better aligned with the intent of the discussion contained, since the earlier title made the line management audience less obvious than required for the use of the procedures contained throughout the volume.

In Planning for Quality, Juran laid out a ten-step road map for the planning of new products to meet the explicit and known needs of the customer. Using a chapter-by-chapter approach that followed the road map step-by-step, Juran explained the overall process of designing quality into the product in a fashion that makes the work useful to both line staff chartered with implementing the processes and senior management who must provide the commitment and leadership that make it all work. As each step progressed, Juran built a spreadsheet that captured the necessary process and product data needed to provide traceability from customer needs through process controls and product quality control tests.

In Quality by Design, Juran has kept to the style and organization of the former work, but the process itself has matured during the four year gap. The revised process includes only six sequential steps: establish quality goals, identify those impacted (the customers), determine customers' needs, develop product features, develop process features, and establish process controls (transfer to operations).

A seventh step, apply measurement, now appears throughout the process and affects all six of the sequential steps. In Planning for Quality, measurement was the fifth of the ten sequential steps. Ongoing measurement is an important part of the maturation that Quality by Design has gone through.

Juran's spreadsheet has also matured from one very complicated spreadsheet, that actually became quite unmanageable, to a collection of four simpler spreadsheets that each coordinate a different view of the data collected, making the planning results easier to tie back to the process. The spreadsheets constitute the raw data output of the process. Juran describes the four spreadsheets as "the interlocking input-output chain, in which the output for any step becomes the input for the next step."

The first planning spreadsheet list customers down the rows, and customer needs across the columns. The second transfers those needs to the rows and adds product features as columns. The third moves product features to the rows and adds process features as columns. The fourth spreadsheet adds process control features as columns providing full traceability from the process controls implemented back to the original customers that drove the quality planning cycle. Those comfortable with matrices will recognize that these four spreadsheets represent a five dimensional structure of information about the customer and processes. In Planning for Quality, Juran had implemented these five dimensions in a single two dimensional spreadsheet and the result was unmanageable, making Quality by Design a significant improvement.

In addition to revising the earlier work, Quality by Design expands on many issues raised earlier with an additional 200 pages of discussions that affect the implementation of the planning process throughout the organization, and several major case studies that highlight the application of the process.

The chapter on "Strategic Quality Planning" offers insights on the application of the planning process to senior management and the creation of a quality culture within the organization. The chapters on "Departmental Quality Planning" and "Multifunctional Quality Planning" highlight the use of the process within the organization for inter-departmental or intra- departmental quality action. These closing chapters offer guidance on the application of Juran's planning process, making Quality by Design less theoretical sounding than its predecessor, Planning for Quality.

Professionals with my field of information technology should read Quality by Design. Even those individuals who have already read the previous Planning for Quality will find enough incremental value to justify the overlap. The question remains: How can the process described be applied within the IT function?

To start, the planning spreadsheets can be used to map out the requirements for any methodology and standards already in place within the department. To the extent that quality control is often difficult to sell within the development methodology, the spreadsheets help illustrate how the process controls inherent in the IT process support the requirements of IT customers. Likewise, the spreadsheets will point out any existing omissions in current IT practices that may result in dissatisfied customers. This self-assessment and diagnostic use of Juran's work can be done with relatively little effort and at low cost.

Second, and requiring more resource and commitment, Juran's process can be rolled into the current IT requirements definition process to improve the level of requirements being defined by IT projects. The deliverables may have to be mapped against Juran's spreadsheets, but the result will be an increased project focus on, not just data and processes, but also the controls that need to be built into the IT system to assure that the application can be validated and monitored over the long-term. The result will be the implementation not just of new application processes, but of processes that embed the concept of continuous improvement through control of the key variables directly traceable back to customer satisfaction.

That's what Juran on Quality by Design is all about!

This book is IN DEPTH and well thought out.......2002-03-21

This book cannot be read like a 'coffee table' book. It is very challenging and at I learned a LOT even in the first 50 pages. Lots of examples, analogies and graphs/charts. If you want an in depth view of the QA process, this is THE book for you!

MARS : Great Book On Quality.......1999-02-07

Yes its really a nice book Sheikh Asi

Design for Six Sigma for Green Belts and Champions: Applications for Service Operations--Foundations, Tools, DMADV, Cases, and Certification (Six Sigma)

Average customer rating:

Design for Six Sigma for Green Belts and Champions: Applications for Service Operations--Foundations, Tools, DMADV, Cases, and Certification (Six Sigma)
Howard S. Gitlow , David M. Levine , and Edward A. Popovich
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131855247

Business Process Improvement Workbook: Documentation, Analysis, Design, and Management of Business Process Improvement

Average customer rating:

It is what it is...and provides solid material
A Very Useful Process Improvement Reference
Process Improvement Classic Reference
Buisness process improvment work book
Not bad, could be better

Business Process Improvement Workbook: Documentation, Analysis, Design, and Management of Business Process Improvement
H. James Harrington , K. C. Esseling , and Van Nimwegen
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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Accessories:

Philips Nino 319 Windows Organizer

ASIN: 0070267790

Book Description

This long-awaited companion and update to H. James Harrington's best-selling Business Process Improvement is a hands-on implementation guide. It focuses on upgrading information distribution paths to optimize the many processes with which they come in contact. Filled with lists, charts, and appendices, this workbook tells how to document a company's processes, analyze current effectiveness, design new processes, use system enablers, and much more.

Customer Reviews:

It is what it is...and provides solid material.......2007-03-13

I agree with other reviewers who question the designation "workbook." Actually, what we have here is a book which suggests the work which each reader must complete -- individually and in collaboration with others -- with regard to the documentation, analysis, design, and management of business process improvement. It provides no head-snapping revelations, nor do its co-authors claim to offer any. Obviously, it is important to improve performance continuously by improving various processes during which tasks are completed. It is also important to measure only what matters. Finally, all organizations (regardless of size or nature) must develop leaders at all levels and within all areas who drive change initiatives to achieve these objectives. Harrington, Esseling, and van Nimwegen offer a comprehensive, cohesive, and cost-effective methodology. Once having identified the "what," they focus on "how."

As the authors explain, Business Process Improvement (BPI) consists of four different approaches designed to improve the efficiency, effectiveness, and adaptability of administrative processes: Fast Analysis Solution Technique (FAST), process benchmarking, process redesign, and process reengineering. They recommend a six-phase process that leads to the implementation of the best-value future-state solution: Organization, Documentation, Analysis, Design, Implementation, and Management. They then focus on each approach and each phase, suggesting similarities and differences between and among them.

I would have rated this book even higher had the presentation of the material been more "reader-friendly." By the time I reached Chapter 5 on page 167, the monotonous tone of the narrative to that point made it difficult for me to sustain my concentration. I always appreciate the provision of checklists, for example, because they organize and summarize key points, and, because they facilitate (indeed expedite) review of them later. To repeat, the material is solid. The authors obviously know what they are talking about. Their observations are based on real-world situations. Their suggestions are sensible. That said, this reader (at least) had to work much too hard to locate, absorb, and then digest the authors' core concepts.

No doubt other readers will find the material more accessible. My guess (only a guess) is that many of those who do will be C-level executives in larger organizations who already know much more about BPI than I do. I wish them and their associates well, hoping they can effectively apply -- and then have their organization benefit substantially from -- what Harrington, Esseling, and van Nimwegen offer.

A Very Useful Process Improvement Reference.......2006-09-19

I agree with the other reviewers, as I first purchased this book assuming that it was a "workbook" with working examples. It wasn't this type of workbook, but is a very valuable resource for the process-improvement minded. It could have utilized more illustrations - I suggest creating your own diagrams as you read through this book. This is the approach I took whilst reading the book and was very satisfied with the results.

Documentation, a very important subject that is often overlooked and/or underutilized, is explained very well in this book, describing the level of detail required to support a successful process improvement initiative. The Appendix XI - guidelines for designing forms and documents is fantastic and I recommend it for anyone considering facilitating process improvement workshops.

The organization chapter on organizing a process improvement team is very good - managers and especially companies wanting to accelerate their process improvement successes could benefit from this instruction.

The Defining Improvement Opportunities chapter was also very informative, linking the need for standardization with IT, administration and operations.

And lastly, don't discount one of the authors - H James Harrington. He is one of the best business writers in the business for topics ranging from process improvement, project management, customer service or even human resources. Don't miss a chance to read anything he has written.

I would disagree that this book is dry - it is well written and researched and if it had contained a few more illustrations, I would have given this book a 5-star rating.

Process Improvement Classic Reference.......2006-05-31

This book serves as a powerful reference on process improvement.

The author, H.J. Harrington, is wise. We can learn a lot from him. He's got great experience from the firm, Ernst and Young.

The book provides a deep, well-structured and methodical glimpse into the practice of process improvement.

Although there are many books on the subject (older and newer) this book is foundational. It blends TQM and Industrial engineering concepts. At some degree it is a "deep dive" into the Six Sigma method's Business Process Architecture (BPA) tool.

This book is a great reference for consultants, line managers, business process managers/owners and business analysts as well as anyone wanting a thorough understanding of Process Improvement.

Reading it and applying the practices described within may save companies money. It can build career enhancing compentencies in those that adopt/practice what they have learned.

For the relatively low price you can have access to the mind of a sage.

Buisness process improvment work book.......2006-03-08

Provide an excellent overview of BPM and provide good examples.

Not bad, could be better.......2002-07-19

I'll agree with users who feel this book is dry, dry, dry. I also have some issues with the design of the book. There were concepts that I found confusing until I drew my own flow charts -such aids could certainly have been included in the book. There were too many bulleted lists that probably should have been numbered for easier reference and ranking. Where this book shines is on the mechanics on BPI; how to organize the project and the teams (although a good project manager should know how to do this), the sequence of steps to go through, and how to organize all the collected information.

Book Description

Focus in this book is placed on systems engineering and systems management for building systems of all types. The role of these systems to produce high reliability, and quality services and products is stressed. The role of advanced information technologies in enhancing productivity and quality is also discussed.

Customer Reviews:

only game in town .......2006-02-13

Prof Sage is the gold standard wrt all things SE.

This is a comprehensive handbook that covers most SE topics.
It is not a cookbook or guide to doing SE. Nor is it a software handbook.
.
It is intended for people with some knowledge and experience that want to fill in or refresh their understanding of a given area concerning systems engineering.

There is no real competition. incose members have their orgs handbook which is in a constant state of flux as incose cant even agree on what SE is.
.
There are some govt tutorial books such as those from dsmc and dau. The cost is free and should also be in everybodies library.
Nasa and some other agencies have some dated compilations of their view of SE. Again free. Good for reference if you have the KSAs to know what is valid and what is obsolete or incorrect.
.
Sage's handbook is due to be updated and revised. Whether we will see another edition remains to be seen. He is currently busy working on Systems ARchitecture. Hopefully his classes and research will result in another book on that topic if not also inclusion of that with other new material in the SE hbk.
.
This book belongs in libraries. Have your company order one.
Whether an individual would want to spend this much depends on how much use they would make of it. Some program managers who are not SE experts may find it worth buyign for their own use.
.
The two star review above was clearly by a disgruntled student who had it as a class reference. My students bellyache about every book they are required to buy. None of them ever buy an optional book. Judge the book for your needs not by a student who got a bad grade.
.

Handbook or just a collection of essays?.......2003-10-30

I was very dissapointed with this book. Essentially it is a collection of essays on various topics with no logical flow or organization. In addition, no time was taken to present the material in any way useful to a student of Systems Engineering. I was required to purchase this book for a graduate class I am taking. Initially I believed that it was a sound investment and that I would retain the book as a valuable reference. Now I can't wait to sell it back. I question whether or not the editors did more than just staple together 30 essays.

Average customer rating:

5S Pocket Guide
Not what I expected

The 5S Pocket Guide
Jim Peterson , and Roland Smith
Manufacturer: Quality Resources.
ProductGroup: Book
Binding: Paperback

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ASIN: 0527763381

Book Description

A 5S initiative offers a cost-effective approach to enhancing safety, quality, and the work environment. It provides clear and measurable bottom-line results. This system can be especially useful in companies with ISO and QS-9000 initiatives.

Authors Peterson and Smith present a pocket-sized illustration of implementation methods and the benefits of implementation. Great for awareness training, The 5S Pocket Guide can start your company on the road to a safer, cleaner, more productive workplace.

Customer Reviews:

5S Pocket Guide.......2007-02-02

Easy to understand, very helpful guide to understanding what 5S really is, its not just housekeeping

Not what I expected.......2003-06-11

I was expecting a memory jogger, but this was a fast paced marathon! Instead of being a few, quick, easy to read points, the pocket guide read more like a book. The formating was difficult to follow and the font was difficult to see.

Step-by-Step QFD: Customer-Driven Product Design, Second Edition

Average customer rating:

Badly written
Good examples...not well written
Well written book about a valuable technique
Overall Excellent Introduction to QFD, Good First QFD Book
Our Branch Office Will Get One Too

Step-by-Step QFD: Customer-Driven Product Design, Second Edition
John Terninko
Manufacturer: CRC
ProductGroup: Book
Binding: Paperback

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ASIN: 1574441108

Book Description

Wouldn't it be great if you could design a product with the customer in mind - right from the very start? Well, now there's a way: Quality Function Development, or QFD, translates the needs of the consumer directly into the design and development of new products and services. By focusing on customer needs and incorporating them into every phase of the manufacturing process, it eliminates waste and improves customer satisfaction. And that means increased sales, greater profits, and a bigger share of the market. Step-by-Step QFD is a practical, hands-on guide to implementing QFD at any organization. Written by an expert in the field, it shoes how the intensive study of consumer needs can be used to help you dramatically outperform the competition. In fact, the strategies outlined in this book have already met with great success at a number of corporations both within and outside of the United States. This workbook includes a case study of QFD in action, 34 helpful workshops, and an analysis of the synergy between QFD, TRIZ, and Taguchi. So whether you're a QFD trainer, project manager, design engineer, or manufacturer, Step-by-Step QFD will show you how to let one voice drive your entire design process - the customer's!

Customer Reviews:

Badly written.......2001-06-05

This book is not very well written. It jumps from one detailed description to another, without giving enough overview or bridging material. It seems like this book evolved from presentation slides, and the author failed to include enough of the bridging, higher-level exposition that keeps people oriented from slide to slide. This is a little disappointing, and it makes it more difficult to get value from this book.

Good examples...not well written.......2001-05-19

This book provides a nice overview of QFD with more than adequate examples. One of the nicer things is that it provides Workshop forms from which you can begin putting together a training forum. However, where this book fails is in the original authorship and editing. To be honest, it must be one of the most poorly put-together books I have read. Incorrect spellings, incomplete thoughts, and figure-to-text mismatches makes this book all but un-readable. If you need a book filled with examples at a decent rate, this is the one for you. If you can, skip this train and spend your money more wisely on a book that the author and publisher obviously took more time than a weekend to put together.

Well written book about a valuable technique.......2001-03-29

I stumbled into QFD by accident: while browsing through sample drawings in Visio I spotted a "House of Quality Matrix" under Business Diagrams. The drawing looked fascinating, which led me to do a quick search on the Internet. The search yielded a large number of hits and interesting content. That, in turn, led me to this book because capturing and validating requirements is a difficult undertaking and I am always on the lookout for new techniques and tools.

The book opened a whole new world to me. The opening chapter, "The Role of the Customer in Design", starts with an example of using QFD in a project and gives compelling reasons for using this technique. Subsequent chapters walk you through the mechanics of a generic design process. This prepares you for the detailed treatment of QFD that follows.

Based on my initial research QFD looks simple and straightforward. However, this book reveals a rich process and set of procedures that show its real power (and complexity for large undertakings). For example, I discovered that the "house of quality" structure can have multiple matrices, each of which is linked. This gives both forward and backwards traceability, but requires painstaking attention to detail. This is where this book proves its value - it breaks this complexity down into manageable pieces and provides you with a thorough understanding of the process.

The section that I found most meaningful and valuable addresses customer segments. I am an IT consultant who specializes in service delivery, so my natural focus is on strengthening alignment between IT and the business processes that IT supports. Among the things I learned from this section are: how to effectively identify customer segments and classify them, what measurements are meaningful (especially important for satisfaction measurement), and ranking and prioritizing. One of the most powerful prioritization techniques that I discovered in this book is the analytic hierarchy process (AHP). This technique is an excellent way to objectively quantify priorities and requirements. The steps are relatively simple: 1.Choose the requirements to be prioritized. 2.Set the requirements into the rows and columns of the n x n AHP matrix. 3.Perform a pair wise comparison of the requirements in the matrix according to a set criteria. 4.Sum the columns. 5.Normalize the sum of rows. 6.Calculate the row averages.

However, for a large number of requirements this can quickly get complicated in a hurry. The simple math for small numbers of requirements gets replaced by sophisticated (to me) matrix techniques that are outside of my skill set when the number of requirements to be prioritized grows. Also, AHP is useful for managing requirements revealed via surveys. Most of my requirements come directly from contact with end users. I have found that a facilitated meeting using paired comparison techniques to be as valuable aas AHP. This is not covered in the book, which I found to be a minor shortcoming. If you want details about paired comparisons I will be happy to share them via email.

The rest of the book addresses QFD within the context of quality planning and management, and measuring the effectiveness of quality. Interwoven into these are valuable tools and techniques, such as affinity diagrams, TRIZ and various analysis techniques. While the remainder of the book began focusing on manufacturing, which is outside of my professional specialty, I found the material interesting because some of my clients are manufacturers and it gave insights into business processes that will surely prove valuable in the future. Almost everything in this book was new to me. The author did a magnificent job of explaining how to effectively capture, prioritize and management requirements in ways that I never expected. Moreover, the methods embodied in QFD are both powerful in that you can actually capture the voice of the customer, and practical in that you can trace a final design (product or process) back to customer requirements. I also learned about some powerful techniques, such as AHP, that I would have never discovered had I not read this book. If you are involved in requirements management, product or process design or quality then this book will be a valuable addition to your professional reading.

Overall Excellent Introduction to QFD, Good First QFD Book.......1999-10-17

Great book for persons just starting QFD within their organizations. Straight forward step-by-step chapters that build upon each other to arrive at a comprehensive understanding of QFD concepts and mechanics. Team/group excercises within each chapter make this a great introductory training manual to solidify learning of material covered in each chapter.

Our Branch Office Will Get One Too.......1998-01-28

I appreciate the way the author communicates. His style is as simple as QFD, but QFD wouldn't have been simple for me without the book.

Applying Tqm to Product Design and Development (Quality and Reliability, 46)

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Applying Tqm to Product Design and Development (Quality and Reliability, 46)
Marvin Moss
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

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ASIN: 0824796772

Book Description

"Comprehensively covers all phases of the application of Total Quality Management (TQM) to product design and development--from initial concept to customer support--addressing statistical quality control, manufacturing engineering, processes and procedures management, and motivation management. Provides rigorous definitions of the principles of TQM."

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Doing QFD Right
A good topics handbook assuming you know the basics
A Complete Treatise on QFD!

The QFD Handbook
Jack B. ReVelle , John W. Moran , and Charles A. Cox
Manufacturer: Wiley
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ASIN: 0471173819

Book Description

Everything you need to design, implement, and manage a successful QFD program The QFD Handbook is a total how-to guide for companies planning to initiate a QFD program as well as those that already have one in place. Over the course of 23 contributed chapters, organized according to subject area, this book tutors managers and engineers in basic and advanced QFD principles and practices. Among more advanced topics covered are Taguchi methods, FMEA, TRIZ, and Business Process Reengineering. In addition to traditional application areas, you will find in-depth discussions of QFD in ISO 9000, QS 9000, environmental life cycle, service design, robust design, and software design. On the disk Designed to function in conjunction with the book or as a stand-alone tool for everyday use, the QFD/Pathway software helps QFD teams to develop, deploy, and manage a complete QFD program. This user-friendly, interactive software tool provides valuable assistance at each step of the QFD process, helping members define customer needs, establish goals, translate goals into specific actions, overcome common roadblocks, and more. The QFD Handbook is an indispensable resource for executives, managers, engineers, and R&D professionals who want their companies to survive and thrive in today's supercompetitive industrial marketplace.

Customer Reviews:

Doing QFD Right.......2000-09-05

The QFD Handbook is a great surprise. A surprise for what it actually delivers compared to similar books. This book is not another mechanics "how to" book. Rather, it is an applications "how to" book. It does not tell you how to form and quantify QFD matrices. It tells you how and where to apply QFD and how to integrate it with other valuable tools of advanced quality. That approach creates enormous added value.

The QFD Handbook is also a surprise because its contributors are among some of the most respected practitioners in the world. These experts provide insight into the integration of many Quality Improvement tools into QFD. The result is an approach that provides guidance to the concurrent use of these tools which, when used in the proper context, produce an output far greater than QFD alone.

In addition to the text, facilitating software is included. QFD/Pathway provides exactly what it says, a pathway through the planning and performance of the QFD process. If one considers the knowledge base provided by the book's contributors alone, it is an excellent buy. When one adds in the software, it is invaluable.

A good topics handbook assuming you know the basics.......2000-09-01

This book serves as a good starting point for QFD topics. "How many areas can you apply QFD to deploying customer needs?" is the theme of this text. Applications to software, Lean/Six Sigma, obtaining management support, and TRIZ are found here. And, most importantly, this book serves as a resource for generating ideas on how to apply QFD to strategic and daily tasks. As with all QFD books that I have seen, there are no real-life examples - you will find but one example that an author (Mazur) applied to a Japanese translating business.

The chapters on management support of QFD are good. I disagree with some advice found here on getting top-management support before you start a QFD exercise, especially if applied to a large organization. To have initial top management support for any new process or technique, then have the initiative actually live up to original expectations without some retrenching is not very realistic, especially in most larger organizations. A more realistic approach would be to pilot QFD on a succession of smaller applications, then gain wider support from upper management as success is achieved over time.

It would be very helpful to have a resource on actual QFD case studies, even if the results were changed in order to protect organizational secrets. In particular, I would like to see case studies as applied to common applications such as public education or city services. I also would have liked to see more "how to" on TRIZ and design for six sigma. These subjects are widely reuseable and very intuitive for readers to absorb. I would also like more discussion on cultural issues and its effect on using QFD. For instance, a common American cultural bias toward quick results and inserting individual opinion into the process. Contrast this with perhaps an foreign (say, for instance, Japanese, where the technique originated) cultural bias toward group harmony, then you might find a big difference in the way that QFD is effectively employed.

Overall, I recommend this as a resource text, but I recommend that you first learn the mechanics of collecting the customer's voice and the building house of quality. Cohen's book is a good starting place for this, among others.

A Complete Treatise on QFD!.......2000-05-30

This book is not for the faint of heart. But if you really want to understand the concept and benefits of Quality Function Deployment and learn how to effectively implement it in your business, this book will cover everything you will need to know. Your time and money investment will be returned to you tenfold when you discover what your customers are truly looking for from your company after following the guidelines outlined in this book.

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