Data Analysis and Decision Making with Microsoft Excel (with InfoTrac and CD-ROM)

Book Description

The emphasis of the text is on data analysis, modeling, and spreadsheet use in statistics and management science. This text contains professional Excel software add-ins. The authors maintain the elements that have made this text a market leader in its first edition: clarity of writing, a teach-by-example approach, and complete Excel integration.

Customer Reviews:

Managerial Statistics Text book.......2006-11-03

It was the text book the professor wanted me to buy.
It was good.

Sanjay Chheda.......2006-10-06

The book is very good with really good explanations and examples on descriptive analysis and inferential analysis.

Better Title: Intro to Statistics using Excel Add-ins.......2001-06-04

On the positive side, this book has many excellent case studies and examples. It is well written and interesting. However, I was disappointed, as I was expecting use of Excel to rigorously solve decision making and data analysis problems. The focus of the book is mostly traditional statistics solved using a group of commercial add-ins for Excel. If this is what you want, then the book would get five stars. However, for data analysis and decision making, I think a more thorough treatment using Excel without relying so much on the add-ins would have been appropriate.

Serious Excel 2000 Problem.......2001-04-12

The text book is great. I have many of Winston's other books and they are all great. The Palisade stuff works just fine. However, the StatPro Addin that accompanies this text does not work with MS Excel 2000. I contacted the IT guy that the authors directed me to--he was stumped. He just gave up and suggested I return my book for a refund because he could not figure out it out. Again, the book is great but the StatPro Addin sucks!

No trouble with Excel.......2001-01-31

I find the text and software a useful set of tools. It assumes familiarity with basic statistics and Excel, and builds on them to develop a powerfull ability to analize data and make decisions from it. I experienced no trouble with the software install or operation.

Strategic Planning for Information Systems

Average customer rating:

A business led approach to Information Systems Planning
Poorly written.
Apply business consulting technique to IS/IT
Rich resource for experienced strategic planners
Excellent Reference

Strategic Planning for Information Systems
John L. Ward , and Joe Peppard
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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Similar Items:

A Practical Guide to Information Systems Strategic Planning, Second Edition
Practical Steps for Aligning Information Technology with Business Strategies: How to Achieve a Competitive Advantage
From Business Strategy to IT Action: Right Decisions for a Better Bottom Line
Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
Modern Systems Analysis and Design (5th Edition)

ASIN: 0470841478

Book Description

"Accessibility and clarity of purpose maintained throughout."
Journal of Information Technology

"Clear, practical, comprehensive."
Output

"A clear exposition of the impact that IS has had on business performance."
Long Range Planning

"Lucid analysis."
Computer Weekly

Strategic Planning for Information Systems (3rd Edition) explores the impact that Information Systems (IS) have on business performance and the contribution IS makes to the strategic development of organizations. It describes IS tools, techniques and management frameworks - all of which identify opportunities for strategic thinking, and shows how IS is an indispensable component in the implementation of a strategic plan.

Since the earlier edition of Strategic Planning for Information Systems, much has changed in the way business is organized. However, the essence of the book remains the same - it is a practical and comprehensive book written in a clear and straightforward way. This new edition focuses more on strategic management of IS than on the progress made in recent years in either technology or business processes. This 3rd edition is substantially updated and illustrated with new cases material and examples. Additional material will cover the role of ecommerce, knowledge management and benefits management systems. This book will also show why Information Systems and Information Technology investment works for some organizations and not for others.

Download Description

Strategic Planning for Information Systems explores the impact that information systems (IS) and information technology (IT) have on business performance and the contribution that they make to the strategic options of organisations. It describes tools, techniques and management frameworks to both align strategies for IS and IT with business strategy, as well as seek out new opportunities through innovative deployment of technology. This book demonstrates why strategic planning for information systems is essential to organisational success, especially in times of increasingly rapid change. Over the long term any organisation will get the information systems it deserves, according to the approach adopted to the use and management of IS/IT. To obtain the whole range of benefits available from IS/IT and avoid the potential pitfalls, every organisation must establish the means to manage IS/IT as an integral part of its approach to strategic management. In the six years since the second edition of Strategic Planning for Information Systems, much has changed in the way business is organised and in the importance of IS for competitive strategies. However, the essence of the book remains the same - it is a practical and comprehensive book written in a clear and straightforward way. The new edition introduces more approaches and techniques to aid in developing and implementing strategies - to enable management and IS/IT professionals to identify what needs to be done and how best to do it.

Customer Reviews:

A business led approach to Information Systems Planning.......2004-06-24

The latest edition of Strategic Planning for Information Systems provides vital guidance for anyone working in this area - in business or in academia. There are no easy answers and the authors provide readers with the concepts and tools they need to tackle the key challenges and develop an IS Strategy for their organisation.

The introduction of a section on Benefits Managment is particularly useful.

Poorly written........2003-11-21

The text is poorly written and rife with grammatical errors. It reads like the author(s) were producing a thesis and were being graded on word-count. They refer to their own research to justify their position. Other statements have no citations to refer to. I doubt if many organizations utilize even a forth of the practices the text suggest. What organization has the time and/or resources to expend on these ideas? I would rather read CIO magazine as it reads better and gets to the point.

If I could, I would get my money back because it is definitely not worth $100+. At best, $20.

Apply business consulting technique to IS/IT.......2002-03-21

Run IS/IT as a service business? Then you need this book which apply popular business consulting world technique to IS/IT. Value chain by M. Porter and 2x2 portfolio adapted from BCG are the two most important techniques to explore.

And you need to know where you are now and where you are going to in order to obtain a really useful strategy. The 3-era-5-stage reference model introduced here is a very powerful tool to position yourself right.

The authors also explored 4 important strategy subject areas for IS/IT: information, application, technology and resource. Which provide useful insight for us.

Rich resource for experienced strategic planners.......2001-09-13

In one respect this book is a classic because it is frequently referenced in the body of literature on IS/IT management and IS/IT strategic planning. Out of the past 50 or so articles on the topic (including corporate and city/state/Federal government strategic plans, PHd dissertations and white papers) over 75% have cited this book.

This is not, however, a "how-to" book that describes a coherent strategic planning process. It's a collection of standalone chapters on each key element of strategic planning. The material is presented in sequential order, but no single chapter depends on another. Moreover, there is no smooth continuity between the chapters or a master chapter that ties it all together. That said, this book is valuable from two perspectives:

(1) Each chapter is highly focused and contains a wealth of information on its topic.

(2) Used as a collection of mature techniques this book could be used to support an effective strategic planning process.

The main value is the fact that each element of strategic planning is thoroughly covered. I frequently use this book as a catalog of procedures and techniques for numerous projects, including strategic planning, assessment, process improvement and IS/IT organizational improvement.

If you are seeking a book that shows step-by-step how to perform IS/IT strategic planning you may not like this book. However, if you are an experienced practitioner this book is a wonderful resource to which you'll find yourself frequently referring.

Excellent Reference.......2001-05-08

I've just finished using this as a text book in my Bsc final year. It is somewhat difficult to read as the writing is not in a flowing manner but it is an axcellent reference with a multitude of tables, charts, lists and diagrams which describe the essentials of strategic IS/IT planning.

Each chapter brings a succinct set of guidelines for the strategic planning novice. A lot of work has gone into compiling this book, it is a work which I will reference again and again.

Buy it if you're into this stuff at all, you won't regret it.

Microsoft Excel Data Analysis and Business Modeling (Bpg-Other)
Average customer rating:

Great Book

Real Good for a textbook.

Not bad, but not as good as expected

Excellent

Very practical, but full of errors

Microsoft Excel Data Analysis and Business Modeling (Bpg-Other)
Wayne L. Winston
Manufacturer: Microsoft Press
ProductGroup: Book
Binding: Paperback

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Similar Items:

Business Analysis with Microsoft Excel (3rd Edition) (Business Solutions)

Building Financial Models with Microsoft Excel: A Guide for Business Professionals

Excel Advanced Report Development

Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts, and PivotTables, 2nd Edition (Visual Blueprint)

Pivot Table Data Crunching (Business Solutions)

ASIN: 0735619018

Book Description

Now you can apply the techniques that business analysts at leading companies use to analyze and transform data into bottom line results. For more than 10 years, well-known consultant and business professor Wayne Winston has been teaching corporate clients and MBA candidates the most effective ways to use Microsoft Excel for data analysis, modeling, and decision making. This practical, business-focused guide delivers the best of Winston's classroom experience to you in 70+ concise chapters, organized by real-world scenarios. Quickly find and apply exactly the information you need to solve a specific business problem#151;from asset allocation modeling to estimating exponential growth, forecasting sales, optimizing portfolios, and other critical functions. You also get all the book's sample files on CD-ROM#151;ready for use in your own work.

Customer Reviews:

Great Book.......2007-07-21

Excellent...It really help me to better understand the data analysis with many differents case scenarios...exercises...its for everyone.

Real Good for a textbook........2007-05-12

I had to use for a college class, but great speed in shipping.

Not bad, but not as good as expected.......2007-04-13

I am an intermediate to advanced Excel user, so my review may reflect that level. As others have said, it looks like MS rushed this book to the market, evidenced by so many errata, which can be disappointing especially when the solution is wrong. On the other hand, there are some very interesting and genuine uses of various Excel functions to solve business problems.
I wouldn't recommend this book for beginners. If you're trying to learn Excel, this is not the book. It is not a book to teach excel, but a book to teach you what you can do with Excel to solve everyday problems, given you're familiar with the mechanics of excel.
I would recommend it with these caveats. And getting Walkenbach's book on Excel functions along with this would be very helpful in my opinion. Best of luck in your endeavors.

Excellent.......2007-04-11

I have read many books in excel, but this book is really the most beneficial and excellent book I've used in my life. It is full with practical not theoritical examples. and you can benefit form it in your work.

Very practical, but full of errors.......2007-04-02

Overall, I like this book, even though it is somewhat confusing, both in scope and in the target audience.
The techniques of "naming the range" or writing the "if" formula are certainly targeted for beginners, but most of statistical tools are normally used by more advanced users.
The worst thing, though, is that the book is full of errors, both typos and mistakes in problem solutions on the disk. I consider myself an intermediate user, so finding an error in "instructor solution" was more like an additional challenge for me, but for the beginner this could be very frustrating.
On the positive side - I really liked the idea of problems in the end of each chapter; so many books just give you the theory and then you do not know how to solve a real life problem. For most of chapters, I knew the tools, but still had to spend time figuring out the best way to implement it for problem solving.
Very practical book, good for an intermediate users. Just be aware of the typos !

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)

Average customer rating:

Great Book
Great!
Excellent educational material, good software and study case
Great topics, exciting approaches, but not user friendly
Interesting Book, Absolutely Lousy Software & Cases

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Gary L. Lilien , and Arvind Rangaswamy
Manufacturer: Pearson Education
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

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Similar Items:

Multivariate Data Analysis (6th Edition)
Marketing Engineering, Revised Second Edition
New Products Management (Mcgraw Hill/Irwin Series in Marketing)
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)

ASIN: 0130355496

Customer Reviews:

Great Book.......2002-04-06

This Book has provided many useful tools.
I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.????

Great!.......2000-06-23

Simply simple for all. The guide to the marketing-based world

Excellent educational material, good software and study case.......1999-09-23

This is a very good book which illustrates some classical marketing model, with the help of software. I strongly recommand for marketing researcher and student.

Great topics, exciting approaches, but not user friendly.......1999-06-04

This book gives a rare glimpse as to how marketing analysis should take place in the intelligent corporation. Unfortunately, for those of us trying to apply the concepts, getting from theory to application with these materials is difficult. But what other books handle these vital topics??!

A second edition could polish the software and clarify the examples to make this a truly outstanding book.

Interesting Book, Absolutely Lousy Software & Cases.......1999-05-01

This book actually has two parts. The first is a very useful hardback book on marketing models which is probably worth about $50. The second is a newsprint-quality paperback with a CD which contains Microsoft Excel spreadsheets programed by the authors. The software is a complete waste of time. The authors have protected every sheet, preventing users from inputing their own data into the models or from using Excel's auditing features to understand how the models work. The authors also change user's default settings in Excel and make shutting down their spreadsheets difficult by disabling the user's ability close the spreadsheet using Excel's normal commands and forcing users to use the author's menu bar which remains even after the spreadsheets are loaded. The authors are extremely arrogant and treat their readers like children with annoying spreadsheet protection and macros with software virus-like behavior. Don't waste your time or money on this book. I would return it if I could, but the publisher does not provide a money back guarantee.

Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management

Average customer rating:

Timely, practical and reliable from a recognized CRM expert!
A great balance of the technical and business aspects of CRM
A good reference but the "CIF" strikes back !

Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
Claudia Imhoff , Lisa Loftis , and Jonathan G. Geiger
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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Designing a Data Warehouse : Supporting Customer Relationship Management
Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
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Mastering Data Warehouse Design: Relational and Dimensional Techniques

ASIN: 0471319813

Book Description

Strategies for leveraging information technologies to improve customer relationships
With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

Customer Reviews:

Timely, practical and reliable from a recognized CRM expert!.......2001-04-13

Dr. Imhoff, with this book has provided a roadmap for turning your information technology infrastructure into an invaluable toolkit for providing customer-focused applications for your company. If your company follows the guidelines provided within this text the results can be a fully integrated, single version of the truth; view of your customer base, which of course is the basis for successful Customer Relationship Management. The emphasis on integration, quality and detail data is vital, if your company is to provide the much sought after one-to-one customer relationship, which in today's volatile business environment has become a necessity. If you read only one book on CRM, be sure this text is your "bible" for building the customer centric enterprise.

A great balance of the technical and business aspects of CRM.......2001-04-12

If I had to recommend one book on CRM this would be it. This is, by far, the best book I have read that ties together the business and technology aspects of CRM. It does this in a meaty kind of way that leaves you satisfied but not stuffed. True, this is not a book that technologists are going to use to learn how to do dimensional modeling or build an ODS. It's also not a book that is filled with anecdotes and strategic discussions about the value of customer loyalty and retention. What it does do though, is show how the technology is related to the business, and vice versa, with a good amount of detail. If you just read the technology or business specific books there is a tendancy to see the trees and miss the forest. This book shows just the right amount of both. I particularly appreciate the fact that this is a pretty dense book content-wise. Every chapter has something of value and is related to the subject of the book. There are an appropriate amount of illuminating illustrations and the filler (endless appendixes, references, project plans, case studies, off subject topics, etc.) that is far to commonplace, is kept to a minimum. Executives, Managers and Project Leaders from both inside and outside of I/T would do well to start their education here before embarking on any CRM-type projects.

A good reference but the "CIF" strikes back !.......2001-03-25

A Data Warehouse and CRM consultant I was finally expecting the industry reference that would present the role of the Data Warehousing in CRM in clear terms and with authority.

In many sense, this is the right book : it provides a broad and knowledgeable overview of the various CRM tools and architecture and how they interact.

The problem is that it goes slightly beyond by replacing Data Warehouse by the "Corporate Information Factory" (CIF) Inmon and Inhoff framework which is anything but cristal clear because it adds the Operational Data Store in the picture without answering the real question : why an ODS rather than process automation through EAI ? The book has a whole chapter on the ODS subject but you do not find a real answer to the "do I need one ?" question

If you have to do a project after, you might want to read "Designing a Data Warehouse : Supporting Customer Relationship Management" by Chris Todman, very similar title but more data modeling and project oriented.

Data Analysis and Decision Making (with CD-ROM and InfoTrac)
Average customer rating:
Data Analysis and Decision Making (with CD-ROM and InfoTrac)
S. Christian Albright , Wayne Winston , and Christopher Zappe
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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Data Analysis and Decision Making with Microsoft Excel (with CD-ROM, InfoTrac , and Decision Tools and Statistic Tools Suite)

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

ASIN: 0534421458

Book Description

Private Real Estate Investment: Data Analysis and Decision Making (Academic Press Advanced Finance Series)

Average customer rating:

An Elegant Introduction to Real Estate

Private Real Estate Investment: Data Analysis and Decision Making (Academic Press Advanced Finance Series)
Roger J. Brown
Manufacturer: Academic Press
ProductGroup: Book
Binding: Hardcover

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Real Estate Market Valuation and Analysis+ CD
Commercial Real Estate Analysis and Investments (with CD-ROM)
Real Estate Market Analysis: A Case Study Approach
Investment Analysis for Real Estate Decisions, Sixth Edition
Real Estate Finance and Investments

ASIN: 0121377512

Book Description

Fiduciary responsibilities and related court-imposed liabilities have forced investors to assess market conditions beyond gut level, resulting in the development of sophisticated decision-making tools. Roger Brown's use of historical real estate data enables him to develop tools for gauging the impact of circumstances on relative risk. His application of higher level statistical modeling to various aspects of real estate makes this book an essential partner in real estate research. Offering tools to enhance decision-making for consumers and researchers in market economies of any country interested in land use and real estate investment, his book will improve real estate market efficiency. With property the world's biggest asset class, timely data on housing prices just got easier to find and use.

*Excellent mixture of theory and application
*Data and database analysis techniques are the first of their kind
*CDROM contains pre-written code for data analysis tailored specifically to real estate settings

Download Description

One long-time problem for investors in residential real estate has been calculating risk. While commercial real estate investors have had access to broad and deep sets of transaction data, those interested in residential buildings have not. The recent availability of private real estate investment data has made possible new empirical risk analysis tools and conclusions. This is the first book to offer a highly mathematical approach to calculating the risks associated with real estate transactions. By means of data sets and intuitive models, Roger Brown shows readers how to frame real estate problems from mathematical and financial perspectives, with exciting and useful results. Non-US readers will find the book valuable because its conclusions are relevant and useful in other markets, and its techniques can be applied to existing data.

Customer Reviews:

An Elegant Introduction to Real Estate.......2006-03-01

I work as an analyst at a small real estate development and finance firm, and I am always on the lookout for good texts. As a person with a mathematics background, I hate how most real estate books go to great lengths to avoid "hard math". In the end, many of these so-called "advanced" texts leave out important parts, or end up trying to reduce mathematical relationships to mere words. In so doing, they make what should be simple ideas into an impenetrable mess.

Roger Brown's book nicely sidesteps this problem, and immediately gets into non-trivial ideas that one would be hard-pressed to find in a standard textbook. Typical of this is his Chapter 3, "The Rules of Thumb". Instead of simply defining terms such as "cap rate," and maybe discussing some of the limitations of this tool, Brown brings up the real world: cap rates can easily be distorted, and it is your job as an analyst to determine if the cap rate you are using is an "honest one". Brown shows just how one can systematically do this using a corpus of transaction data, which can be found on sites such as costar.com.

There are numerous other innovative ideas in the book. My feeling is that if you have good access to data, and are smart and diligent, you could make a lot of money using some of these ideas .

Management Decision Making: Spreadsheet Modeling, Analysis, and Applications (with CD-ROM)

Average customer rating:

College text that is valuable to working professionals

Management Decision Making: Spreadsheet Modeling, Analysis, and Applications (with CD-ROM)
George E. Monahan
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover

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Business Analysis with Microsoft Excel (3rd Edition) (Business Solutions)
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Microsoft Excel Data Analysis and Business Modeling (Bpg-Other)

ASIN: 0521781183

Book Description

Management Decision Making is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. The author shows how to formulate models in Microsoft Excel that can be used to analyze complex problems taken from all the functional areas of management, including finance, marketing, operations, and human resources. Throughout, the goal is to understand how business decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying data. A CD-ROM is included that contains the widely-used decision analysis software applications TreePlan and Crystal Ball. The book is aimed at students of business, economics and engineering, including those taking MBA courses.

Customer Reviews:

College text that is valuable to working professionals.......2002-05-05

This college-level text is also useful to business and IT professionals because it provides a refresher for decision techniques that are the foundation of a number of disciplines. The book is divided into two parts: (1) deterministic methods, mainly focused on linear programming and optimization, and (2) probability and queuing.

What makes this book valuable to the practicing professional is that it uses one of the most common business tools, Microsoft Excel, and shows how to apply this tool to real world problems. The accompanying CD ROM comes with TreePlan for developing decision trees and CrystalBall for Monte Carlo simulation, as well as workbooks that are used to support the plethora of realistic examples used throughout the book.

Although the book is business-oriented and better suited for operations analysis and MBA students and practitioners, I've used it as a reference for project planning, computer system capacity planning and performance analysis, and IT security risk management - these practical uses of the material show the value of the book in the real world. The supporting web site that the author maintains has materials for lesson plans, errata and additional resources that make this book particularly valuable for the academic and business environments.

Statistics, Data Analysis, and Decision Modeling and Student CD (3rd Edition)
Average customer rating:

Covers points, but neither in a clear or concise manner.

Statistics, Data Analysis, and Decision Modeling and Student CD (3rd Edition)
James R. Evans
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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Managerial Economics

ASIN: 0131888102

Book Description

This book covers basic concepts of business statistics, data analysis, and management science in a spreadsheet environment. Practical applications are emphasized throughout the book for business decision-making; a comprehensive database is developed, with marketing, financial, and production data already formatted on Excel worksheets. This shows how real data is used and decisions are made.

Using Excel as the basic software, and including such add-ins as PHStat2, Crystal Ball, and TreePlan, this book covers a wide variety of topics related to business statistics: statistical thinking in business; displaying and summarizing data; random variables; sampling; regression analysis; forecasting; statistical quality control; risk analysis and Monte-Carlo simulation; systems simulation modeling and analysis; selection models and decision analysis; optimization modeling; and solving and analyzing optimization models.

For those employed in the fields of quality control, management science, operations management, statistical science, and those who need to interpret data to make informed business decisions.

Customer Reviews:

Covers points, but neither in a clear or concise manner........2005-03-18

If you're looking for a clear, easy to understand work, this is not for you. It seems the author fluctuates between writing for a population that is well versed in statistical understanding, to one that is just learning concepts and terms. The reader ends up being tossed around with too much information at times, and at other times too little information. There are many, many better works on these topics.

Average customer rating:

A very good complement to Ralph Kimball books
A very good complement to Kimball's books
A good handbook on dimensional modeling
Excellent Real World models....
No-Nonsense

Data Warehouse Design Solutions
Christopher Adamson , and Michael Venerable
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

MIS | Industries & Professions | Business & Investing | Subjects | Books

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ASIN: 047125195X

Amazon.com

Data warehouses store millions of records, allowing managers to ask the big-picture questions about their businesses. The authors of Data Warehouse Design Solutions share their expertise in designing successful data warehouses and concentrate on understanding business processes within a variety of industries.

First, the authors outline the promise--and potential hurdles--of data warehousing. They thoroughly explain the idea of dimensional data, which is used to represent the quantities or attributes that can be queried in a data warehouse. The authors argue that data warehouses need to adapt to changing business conditions and often must be more flexible than planned. They advise building the Enterprise Data Warehouse (EDW) as a series of interlocking data marts (which contain different dimensions). Developers can build part of a solution and add new data marts later. The result is a more adaptable approach to warehousing data.

The heart of Data Warehouse Design Solutions is the descriptions of data warehouses tailored to specific industries--sales, marketing, fulfillment, production, inventory, and capacity--using real-world businesses. The authors offer business models, sample dimensions, database schema, and sample reports for each business area.

Later chapters discuss more advanced areas for data warehousing, including budget tracking, financial reporting (and managerial accounting), and even how to look at profitability and intellectual capital. The authors round out their nuts-and-bolts tour of today's businesses with a summary of the various measures that fit each type of organization. Finally, the authors come back to theory, with some ideas on building effective systems that are fast and that generate easy-to-read reports. The last chapter argues convincingly that their incremental approach to building data warehousing has some distinct advantages. --Richard Dragan

Book Description

"Each chapter is... a practice run for the way we all ought to design our data marts and hence our data warehouses."-Ralph Kimball, from the Foreword.

Let the experts show you how to customize data warehouse designs for real business needs in Data Warehouse Design Solutions.

To effectively design a data warehouse, you have to understand its many business uses. This guidebook shows you how business managers in different corporate functions actually use data warehouses to make decisions. You'll get a rich set of data warehouse designs that flow from realistic business cases. Two top experts show you how to customize your data warehouse designs for real-life business needs including:
* Sales and marketing
* Production and inventory management
* Budgeting and financial reporting
* Quality control
* Product delivery and fulfillment
* Strategic business analysis such as determining market share, rates of return on investment, and other key analytic ratios.

CD-ROM includes

All sample data warehouse designs with accompanying preformatted reports in HTML for specific business uses such as marketing, sales, and financial analysis.

Customer Reviews:

A very good complement to Ralph Kimball books.......2003-03-31

I highly recommend this book and I think that it's a very good complement to Ralph Kimball books. It's based on the same principles and theory, and expands the number of practical examples based on real industry implementation, so if you are lucky you can find many tips and data models that can be immediately applied in your projects.
You need to read the Kimball books first in order to fully understand this one, and of course some of the example are based on US companies, but most of the material can be immediately applied to other markets and Countries as well (like Italy where I work).
I think that the last chapters (13/14/15) which deal with topics like presenting information and the process to build a DW are a little less interesting, but they still contain some useful tips.

A very good complement to Kimball's books.......2003-03-31

A good handbook on dimensional modeling.......2001-04-04

If you do not have 'The Data Warehouse Toolkit' by Ralph Kimball yet, you may want to buy this book. The techniques and approaches discussed in these two books are almost the same. The way this book is structured is very much alike that of the Kimball's book. But I liked the fact that the chapters are dedicated to particular business areas, not particular industries. In the chapter about marketing you will find examples for three industries. I liked Chapter 13, 'Presenting Infomation' which is full of tips on effective reporting. I liked also the chapter on financial reporting which gives a technical reader basic ideas of what finance is about. You will learn about balance sheets, income statments, cost allocation from the point of view of a data modeler. Of course, the book has all the terms and techniques one has to know to successfully build dimensional models. I did not like though the last two chapters which deal with methodology questions. You will only get a slight idea about how to integrate dimensional modeling into your data warehousing project. You will have to buy one of those books on methodologies to get a better insight into the question. In general, the book is very interesting. I gave it four stars for minor flaws - no one is perfect!

Excellent Real World models...........2000-01-15

This book provides down-to-earth models for star schemas. And with each example, the authors examines different approaches for designing the stars and later gives the pros/cons of each approach. A very good book. A must for anyone who designs data warehouse databases.

No-Nonsense.......1999-07-01

This book from 1st page onwards talks about Data Modeling issues for Datawarehouse in a mature way. Also covers an important issue of integration of datamarts.

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