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Managing New Technology Development
William E. Souder , and
J. Daniel Sherman
Manufacturer: McGraw-Hill Professional
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ASIN: 0070597480 |
Book Description
New technology development starts with the generation of an idea. It ends with that idea's commercial applications: a new product or a new service in between is a complex sequence of stages demanding specialized management methods. With this in-depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques--for managing all the stages of new technology development. Each chapter focuses on the activities of a separate stage, using real-world industrial examples to illustrate applications of the product champion, parallel development methods, human factors in compressing cycle times, and other concepts.
Amazon.com
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Scott Berkun Discusses Innovation at Amazon.com Headquarters |
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Scott Berkun, author of The Myths of Innovation and The Art of Project Management, visited Amazon.com to discuss "epiphany myths" and the realities--and effort--of implementing innovation in your own life and work. Watch the video:
- High bandwidth
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Praise for The Myths of Innovation:
"…Small, simple, powerful: an innovative book about innovation."
--Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things
"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."
--Guy Kawasaki, author of The Art of the Start
"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."
-- Werner Vogels, CTO, Amazon.com |
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Book Description
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.
In
The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.
- Why all innovation is a collaborative process
- How innovation depends on persuasion
- Why problems are more important than solutions
- How the good innovation is the enemy of the great
- Why the biggest challenge is knowing when it's good enough
"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text.
"Insightful, inspiring, evocative, and just plain fun to read it's totally great."
-- John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion
"Small, simple, powerful: an innovative book about innovation."
-- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things
"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."
-- Guy Kawasaki, author of The Art of the Start
"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent."
-- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."
-- Werner Vogels, CTO, Amazon.com
"I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business."
-- Frank McDermott, Marketing Manager, EMI Music
Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.
Customer Reviews:
Its short but long on content. read it every year!.......2007-09-11
This is a really good read! It includes thoughts on how individuals spread innovation and how society determines the impact. Its rally is a myth busting book. He reinforces the "lucky or smart" comments from "Fooled by Randomness". Lots of great quotes . Steve Jobs, " real artists ship." Dewey, " A problem, properly defined is partly solved". A very good discussion on what Osborn really meant in "Applied Imagination" when inventing brainstorming. He felt that an equal amount of time needed to be spent on facts, ideas and solutions, people were to quick to jump to a solution. Another takeaway, No one knows what's possible". Some parallels in Godin's rant on competence vs brilliance. i.e. Competent managers are scared to try anything new, since that threatens their competence. Great line on Frederick Taylor, he could have saved himself hours and hours of studies if he had asked the workers where the process was inefficient.
A little jumbled up........2007-09-10
This book is a quick read, and while I found it a little disorganized, I did not feel that I had wasted by time/money.
Interesting read - lacked more content though.......2007-08-14
I'm a huge fan of The Art of Project Management (Theory in Practice (O'Reilly)) by Berkun and followed the development of The Myths of Innovation on his blog. Unfortunately, I still got the purpose of this book wrong. I was expecting more of a tutorial on how one should innovate and come up with new ideas. The book instead tries to debunk certain myths of innovation, and certainly does a good job at that.
Berkun has some interesting things to say, and I enjoyed reading the book. The cons were still pretty obvious, Berkun tries to keep the book short but I would like to have seen more examples of how these myths are upheld. The examples used were too often about the same companies or individuals, e.g. Apple, Steve Jobs and Microsoft.
All in all, I recommend reading the book, but would have liked to see a bit more content.
A fun and interesting read.......2007-08-08
I enjoyed reading this book. It gives a lot of insight into how some of the worlds best minds came up with their ideas for innovative products. The tone is light yet informative. This book definitely gave me something to think about in terms of how ideas come about and different ways to think about problems.
How do you know whether a hot new technology will succeed or fail?.......2007-07-07
How do you know whether a hot new technology will succeed or fail? How does a new technology or commodity enter the mainstream? These and other questions essential to producing thoughtful marketing decisions and approaches are considered in The Myths of Innovation, a history of innovations and how they became successful. Examples come from the history of technology, business and the arts and tell how knowledge converts to commodities. Business managers will find this an important key to understanding and business libraries will find it a popular contemporary approach and pick.
Average customer rating:
- A must for the managers in "Digital Economy"
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The Learning Imperative: Managing People for Continuous Innovation (Harvard Business Review Book)
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0875844324 |
Customer Reviews:
A must for the managers in "Digital Economy".......2003-08-26
The book brings together eleven articles and four interview which were published in Harvard Business Review during 1990-1993. The Foreword by Chairman and CEO of Levi Strauss & Co Robert Haas sets the tone of the book and Introduction by Robert Howard gives the panoramic view of the topics to be covered. The book is organized in four parts: namely I) Decoding the Business Logic II) Designing New Behaviors III) Managing New Psychological Frontiers and IV) Getting from Here to There. Each part ends with an interview of an industry leader broadly covering practical aspects of the themes discussed under that part.
Part-I discusses the core of businesses in emerging New Economy with focus on knowledge-creation, -organization and -integration. This part put in perspective the role, status and orientation of organization in 21st Century in light of Knowledge Society and IT. Peter F. Drucker very lucidly explains these principles in his curtain raiser article "The New Society of Organizations". In the article "Competing on Capabilities: The New Rules of Corporate Strategy", George Stalk et. al. successfully highlights the essence of competing on capabilities and supports it with the example of Wal-Mart, Honda, Xerox etc. Article also brings out the difference between "Core Competence" and "Capabilities" while explaining the concept such as cross-docking and capabilities predator. Knowledge creation is one of the very important steps in the knowledge management and learning Organization and Ikujiro Nonaka is an authority in this field. It is once again reflected in his article "The Knowledge Creating Company". While quoting examples from Japanese Companies, he convincingly establishes importance of continuous innovation and "Knowledge Spiral". According to him another aspect of knowledge creation is continuous interaction of Tacit and Explicit knowledge to arrive at "Model" from "Metaphor" through "Analogy". This section ends with an interview of Swatch Titan Nicolas Hayek by William Taylor. Hayek is the success personified. He swam against the course in early nineties to snatch back market share from Japanese and Hong-Kong-based watch maker in favor of SMH by his total belief in the Philosophy: "... if you have a manufacturing process in which direct labor cost is less than 10% of total costs, you have eliminated those costs from the competitive equations...". By his total commitment towards the domestic manufacturing he could come out with the automation process to nullify the effect of labor wage differential.
Part-II deals with the behavioral aspects of Learning Organization. Simply changing technology, implementing BPR and restructuring organization is not enough; suitable and compatible behavioral aspects should also be incorporated. One can buy technology but organizational culture needs to be inculcated. John Seely Brown in his article "Research That Reinvents the Corporation" cogently brings out that innovation itself is not sufficient but what needed is learning from it and applying it immediately to all other aspects of organizational thinking. Through the example of Xerox's innovation efforts he explains various concepts such as "Technology Gets out of the Way", "Harvesting Local Innovation", "Coproducing Innovation" and "Innovating with the Customer". Robert Howard in his article "The Designer Organization: Italy's GFT Goes Global" traces the journey of GFT from local to global brand. In doing so he persuasively brings out the concept "Think Globally and Act Locally". As organizations restructure to respond to their environment, there has been a growing recognition of the need for new kinds of organizational structure. The Networked Organization is one such response. The notion of a network implies nodes and links. The nodes can be people, teams or even organizations - networks operate at many levels. These are few salient aspects which Ram Charan brings out in his article "How Networks Resahpe Organizations- For Results". This section concludes with an interview of Xerox Chairman and CEO Paul Allaire by Robert Howard. Allaire coined a phrase: "CEO as Organization Architecture" to describe the importance of CEO in the Organizational Framework in the context of Learning Organization.
Part-III of the book deals with "Managing the Psychological Frontiers of the Learning Organization". The articles incorporated in this part address the area of invisible psychological boundaries in the organizations. Larry Hirschhorn and Thomas Gilmore pickup the concept of "Boundaryless Organization" from the then GE Supremo Jack Welch in their article "The New Boundaries of the Boundaryless Company" and from there built up the case for demonstrating the invisible boundaries such as Authority Boundary, Task Boundary, Political Boundary and Identity Boundary. Article "Teaching Smart People How to Learn" by Chris Argyris makes a very interesting reading because of very fact that it try to address a paradox "... those members of the organization that many assume to be the best at learning are, in fact, not very good at it..." It elucidate "How Professionals Avoid Learning", "Defensive Reasoning and the Doom Loop", and "Learning How to Reason Productively". In the section-closing interview given to Robert Howard, Robert Haas, Chairman and CEO of Levi Strauss & Co. lucidly expound the importance of value statement for success of an organization.
Action speaks louder than words. Part-IV is all about actions. How to get from theory to actions. Creating theoretical framework for learning organization is not enough, it should be inculcated into organizational behavior and actions. Michael Beer et. al. in their article "Why Change Programs Don't Produce Change" argue coherently that "most managers understand the need for organizational change but don't know how to bring it about". The authors describe "six steps to effective change" and "the role of top management in affecting change". In article "Motorola U: When Training Becomes an Education", William Wiggenhorn highlights the importance of continuous training for the quality improvement in the context of Motorola taking inter-alia example of "Six-Sigma". Paul Adler argues in his article "Time and Motion Regained" that "... standardization and specialization properly understood and organized, can be a tremendous stimulus to learning... it can result in learning bureaucracy". He present the case of NUMMI, a joint venture of GM and Toyota to support his observations. Arden C. Sims, the CEO of Globe Metallurgical reveals many aspects of managing high-value-added specialty products through continuous innovation to Bruce Rayner in an absorbing interview.
Average customer rating:
- The best I read on innovation management
- Excellent book!
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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
Roman Boutellier ,
Oliver Gassmann , and
Maximilian von Zedtwitz
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
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ASIN: 3540668322 |
Book Description
What are the secrets of competitive R&D on a global scale? The nineties have seen the largest international R&D expansion ever. Investigating more than 1000 R&D laboratories of 80 companies, this book presents the largest description of global R&D practice. Based on 240 research interviews and case studies from 18 best-practice companies, the authors introduce new concepts and trends that will shape global R&D management in the early 21st century.
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come."
Professor Jeff Huang, Harvard University
"This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."
Karl Weinberger, Head of Corporate R&D, Schindler
"A feast of delights... deserves a very wide readership."
Phil Galen, ICI Technology - Science and Technology Policy Strategy
Customer Reviews:
The best I read on innovation management.......2000-10-05
Lots of practical examples! Clear structure, no easy answers, but insightful views based on practice and supported but academic concepts.
This is a great book for all who drive innovation!
Excellent book!.......2000-06-01
'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.
Book Description
The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.
Download Description
Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject. Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus disruptive innovation (a greater emphasis will be placed on disruptive innovation) and organizations versus networks (greater discussion of the network issues raised in each chapter). Provides more treatment of innovation in services. Greater internationalization of case examples will be provided e.g. more examples will be included from Asia and Latin America. Introduces discussion of the relationship between innovation and the environment.
Customer Reviews:
I'd like to give it ZERO stars. .......2006-09-06
Of all the textbooks I've had, from elementary school through graduate school, this is easily the worst one I've ever had, for any course.
First of all, the authors so redundantly use the word "whilst" and the phrase "rules of the game" that it really gets on your nerves. My classmates all agree with me on this point.
Second, speaking of getting on your nerves, half of what these authors say is, "...as we talked about in the previous chapter" or "as we'll talk about in the next chapter". There is so much redundant language in this book that it really could be condensed to about 25% of its size, and hell, it probably could simply be a chapter in the text for some other course.
Third, the authors should win a Pulitzer prize for flowery language. They seem more interested in impressing me than educating me. Their sentences are far too long. They don't know the meaning of clear and concise, and I think they should all go back to English Composition 101. They'd be great politicians, because never have I heard anyone say so much and yet say so little....over and over and over again.
The book is a like an inflated academic paper...and it's BORING. If ever a topic begged for a case-study approach, it's this one, and this book is not the answer. Save your money, and beg your instructor not to use this text.
Recomendo com certeza!.......2005-10-29
Excelente referência para a pesquisa e para o estudo preliminar visando a implantação de processos de inovação. É completo, abrangente, de fácil leitura. Um livro que não pode faltam na estante de quem se interessa pelo assunto, tanto em termos acadêmicos quanto de interesse gerencial.
Brilliant read!!.......2004-06-02
Used this book for the 'Managing Processes and Products' course on my MBA. Found it quite interesting and illuminating with plenty of examples to bring the subject to life. Would definitely recommend it.
Not for the faint hearted........2003-11-10
This book is very difficult to read. The sentences are so long that you will struggle to make sense of them. The author goes out of his way to use long complicated words. This is not a good book to read to introduce yourself to the subject.
Average customer rating:
- The Right Blend of Rigor and Inspiration
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From Followers to Leaders: Managing Innovation in Newly Industrializing Countries
Naushad Forbes
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback
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ASIN: 0415251761 |
Book Description
This book centres on the ways in which ordinary firms can improve technology management. It provides a welcome alternative to the existing literature that focuses almost exclusively on leading edge firms such as IBM or Microsoft.
The authors argue that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches that prescribe one best practice. They assert that there are many 'leading edges' and that they appear in the most unlikely places. The book contains major case studies of firms from industries as diverse as pharmaceuticals, software, garments, beer and steel, drawn from twelve different countries.
From a follower perspective, individual chapters cover:
*the role of innovation on the shop-floor
*the importance of mixing process and product innovation
*the challenges involved in building an innovation culture
*the special role of research and development, and of design.
These topics ensure a deeper understanding of strategy in follower-firms, simultaneously providing insight for public policy in building local technological capacity.
Customer Reviews:
The Right Blend of Rigor and Inspiration.......2004-06-07
Forbes and Wield have crafted an excellent survey of the nexus between innovation and international development. This pathbreaking work is a dependable source for both scholars and interested laypeople seeking to understand how innovation within firms truly happens.
Average customer rating:
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Managing Innovation: Cases from the Services Industries (Series on Technology and Social Priorities)
National Academy of Engineering
Manufacturer: National Academies Press
ProductGroup: Book
Binding: Paperback
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ASIN: 030903891X |
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Managing a technology staff development project.: An article from: T H E Journal (Technological Horizons In Education)
Richard Lee
Manufacturer: T.H.E. Journal, LLC
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Binding: Digital
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ASIN: B00092BGVG
Release Date: 2005-07-28 |
Book Description
This digital document is an article from T H E Journal (Technological Horizons In Education), published by T.H.E. Journal, LLC on April 1, 1991. The length of the article is 1797 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The Sacramento City Unified School District received a Federal Department of Education technology grant in 1989. The district has used the grant to create the Computer-Based Staff Development Project to strengthen and expand the district's computer-based educational program. The district uses the Tomorrow's Classroom Today training facility and has 20 IBM computers in a network with a file server running Novell and IBM Classroom LAN Administration System. The district runs a series of workshops and has found that attendance is better when the workshop is held during the school year, not during the summer. Another finding is that administrators are more apt to attend a workshop that is tailored to them than a workshop that is also for teachers and clerical staff. Results show that it is better to provide intense training for a few people than to give a little training to many. This finding has resulted in the establishment of a 'trainer of trainers' program. Managing the budget has been one of the challenging aspects of this program.
Citation Details
Title: Managing a technology staff development project.
Author: Richard Lee
Publication:
T H E Journal (Technological Horizons In Education) (Refereed)
Date: April 1, 1991
Publisher: T.H.E. Journal, LLC
Volume: v18
Issue: n9
Page: p71(3)
Distributed by Thomson Gale
Book Description
As our business world becomes increasingly virtual, we are asked to meet the challenge of managing and developing those who work within this organizational structure. This book presents a customer-driven performance model for measuring performance of employees who are not co-located. Case studies illustrate the unique issues that managers of virtual workers face on a daily basis. The book is full of information and strategies to enable adult educators and human resource professionals to work within the virtual world in a more effective manner.
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- Monte Carlo Methods in Financial Engineering (Stochastic Modelling and Applied Probability)
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- Principles Of Operations Management and Student CD (6th Edition)
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