WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR

Book Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Customer Reviews:

Books That Waste Time.......2007-10-23

Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.

Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.

Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.

In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.

Great Book.......2007-10-07

Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.

Luntz's "1984".......2007-09-30

If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.

Clear. Concise. Comprehensive........2007-09-28

Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.

Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.

Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.

Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.

Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.

Most of all, he states, what we say is who we are. He's right. Think about it.

Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com

Brevity as an Effective Communication Skill (would that it were!).......2007-09-10

Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.

He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.

He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.

He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.

The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!

Average customer rating:

How to be the best in Real Estate
A Primer on doing business
A must read! Changed my career!
You've Got To Be Open To A Unique Perspective
Useless

The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!
Gary Keller , Gary Keller , Dave Jenks , and Jay Papasan
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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Similar Items:

The Millionaire Real Estate Investor
21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals.
How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months
Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional
FLIP: How to Find, Fix, and Sell Houses for Profit

ASIN: 0071444041

Book Description

Take your real estate career to the highest level!

"Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life."
--Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."
--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Real Estate Agent explains:

Three concepts that drive production
Economic, organizational, and lead generation models that are the foundations of any high-achiever's business
How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

Customer Reviews:

How to be the best in Real Estate.......2007-07-26

Gary Keller tells it like it should be. If you have a true servant's heart and want to help people with the skill and knowledge you have as a Realtor, this is the book to read. He gives a number of techniques but ultimately, he makes it clear that you need to want to do what is best for your client - not your pocket. Excellent book, I recommend this to every new agent I work with. Need a plan to get started right, Gary is the man with the plan!

A Primer on doing business.......2007-07-14

There are many books available that address sales and marketing for the real estate agent but very few provide solid advice on how to run a real estate business. This easy to follow book provides information that, if applied will set any agent apart from his peers.

A must read! Changed my career!.......2007-06-27

After the first 6 months in business (I've just finished my 3rd year), I decided to buy a number of Real Estate instructional books on how to sell Real Estate. I had a feeling this would be the best. I saved it for last. I read 4 other books over the holidays (about a 4 week period). The other books were good, but redundant and nothing that changed me. I started to read this book and immedietely knew that this book was different. It gave specific direction on what has worked for successful people. Not just successful people here and there, but the book took a scientific approach to identify common practices among groups of successful Realtors.

The result? I can't say that I do everything that the book says to do. I should! But, I have taken parts of the books and implemented those practices. The year after reading this book I made the top 20% in the market. The following year I made the top 15%. And this year is off the charts. I'm not sure where I will end up, but top 10 or better.

There is no substitute for hard work, but I would rather work hard the right way. Best of luck!

You've Got To Be Open To A Unique Perspective.......2007-06-23

This is the best book on the market on how to organize and run a real estate agent business. Its principles are applicable whether you are a brand new agent, or have years of experience. That said, if you are looking for a book to explain listings per se, or working with buyers per se, then this might not be the right book for you -- this book looks at being an agent from a much broader (and more important in my opinion) perspective than that. If you are smart (if you "get it") then you will realize that the things taught in this book are far more important to your ultimate success than any book you might read on how to take a listing. Buy this book, read it ten times, and when you think you understand it read it ten more times! Its message is that important! Few understand this.

In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and am affiliated with a Keller Williams office in Chicago. That said, rest assured that my affiliation with Keller Williams does not affect my integrity with respect to my review of this book -- honestly, it is a good book that you should read. For what it's worth, I am the author of another real estate related book that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording. It's part of the "WealthLoop Series" and unlike many real estate books, it is an actual "how to" book as opposed to a "rah-rah" book and comes complete with forms, checklists, leases -- everything the beginning investor needs to get started. Agents from across the country have been telling me that my book finally taught them the right way to work with residential investors.

I would suggest that you buy both mine and Gary Keller's books.

Useless.......2007-06-19

I am a rookie agent and found the material worthless, a complete waste of money and time. There is no real technique here. The book so repetitive its agonizing. The worst part is it really has nothing to do with real estate, I learned NOTHING about the real estate business reading this book. You could re title the book an infinite number of times and have the same content "The Millionaire Day Care Worker" for example. There is as much information about running a day care as there is real estate. Steer clear.

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!

Average customer rating:

Very helpful information !
Disappointing
An Interesting Perspective
Inspirational stories - but repetitive information
Okay, but not the answer.

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
Robert T. Kiyosaki , and Sharon L. Lechter
Manufacturer: Business Plus
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

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Similar Items:

Cashflow Quadrant: Rich Dad's Guide to Financial Freedom
Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not!
Rich Dad's Advisors®: The ABC's of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad's Advisors)
The Millionaire Next Door
The Richest Man in Babylon

ASIN: 0446677450

Amazon.com

Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Taking that message to heart, Kiyosaki was able to retire at 47. Rich Dad, Poor Dad, written with consultant and CPA Sharon L. Lechter, lays out his the philosophy behind his relationship with money. Although Kiyosaki can take a frustratingly long time to make his points, his book nonetheless compellingly advocates for the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, it explains how those assets might be acquired so that the jobs can eventually be shed. --Howard Rothman

Book Description

Download Description

A #1 New York Times bestseller, 'Rich Dad, Poor Dad' is a true story on the lessons about money that Robert Kiyosaki learned from his two "dads." One dad, a Ph.D. and superintendent of education, never had enough money at the end of the month and died broke. His other dad dropped out of school at age 13 and went on to become one of the wealthiest men in Hawaii. 'Rich Dad, Poor Dad' will . . .· Explode the myth that you need to earn a high income to become rich · Challenge the belief that your house is an asset · Show parents why they can't rely on the school system to teach their kids about money
· Define once and for all an asset and a liability · Teach you what to teach your kids about money for their future financial success. In 'Rich Dad, Poor Dad', Robert Kiyosaki explains how to make your money work hard for you instead of you working hard for money.

Customer Reviews:

Very helpful information !.......2007-10-21

This is a book I didn't like at first, and later on found it to be very valuable and useful. It truthfully tells you where you need to spend your time if you really want to become rich. To use these methods presented in the book, you will have to work really hard, take risks, study, plan, and take the subject matter presented seriously.

Disappointing.......2007-10-20

I bought this book out of curiosity, to see for myself what the hype is all about.
I have to admit that the first part really drew my attention. Co-writer Sharon Lechter did a good job placing the story in the setting of two kids growing up. It makes the simple content digestible.
But then out of the blue Mr. Kiyosaki takes the word and it feels like the editor didn't have the time to finish her job. It is embarrassing to see K. showing off and telling us how he made his fortune being a real estate speculant.

Regards,
Norbert

An Interesting Perspective.......2007-10-20

While it is difficult to imagine what new commentary one could add to the thousands of reviews of this fine book, I thought it would be beneficial to point out a significant characteristic that seems rarely touched by others. Namely, the testimony-like nature of the message.

While there are many business and investment books on the market worth the time to read, few are as adept as Robert Kiyosaki (and his actual writer, Sharon Lechter) at contextualizing his instruction. By giving the reader a "this is what happened to me, and this is what I learned from the experience" message, the author is essentially giving his own personal narrative of his life's journey into his present understanding of business and investments. By so doing, he offers the reader insight into the WAY a person of his economic stature thinks...and more importantly, WHY.

The autobiographical nature of the text adds tremendous flavor to the message this best-selling book conveys. In my opinion, Rich Dad, Poor Dad is a remarkable book that anyone interested in business and/or investments should consider a "must read" in their studies.

Moreover, to truly garner the key nuggets of the author's revelation, one should also immediately read the sequel, Cashflow Quadrant: Rich Dad's Guide to Financial Freedom. Nearly twice as thick, this second text is truly the finishing touch on the original work.

In conclusion, the few negative reviews I have read of Rich Dad, Poor Dad seemed to be written by those who expected something different than what was intended by the author. By logical extension, it appears obvious that they failed to read the sequel so that they could truly conceptualize the appeal of the author's message...an appeal that has made this not only a best-seller, but a true legend in the business non-fiction genre.

Inspirational stories - but repetitive information.......2007-10-19

Robert Kiyosaki has shared a lot of his personal experiences of making money. I enjoyed reading the first few chapters. The rest, pretty much carried the same information. This book motivates you to become rich. The author recommends to develop and use your ingenuity to create wealth.

I couldn't still understand why "buying a house" couldn't be considered as a way of asset creation. Most of the author's examples are about real estates & investing in stocks.

If you want to get inspired about making money, this is the book to read.

Okay, but not the answer........2007-10-15

This was not a very good self-help type of program. Usable advice, enthusiasm, and some worthy points make it average, but it hardly reflects the title. Sorry guys, I'd pass on this one. Read Cyber-Psychonetics instead.

Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not!

Average customer rating:

A good book if you're already rich
Uri Gofman reviews Rich Dad's Guide to Investing
ANOTHER HOMERUN BY RICH DAD!!!
Make Kiyosaki Rich and Yourself a Little Poorer
Interesting read

Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not!
Robert T. Kiyosaki , and Sharon L. Lechter
Manufacturer: Business Plus
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

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General | Investing | Business & Investing | Subjects | Books

Introduction | Investing | Business & Investing | Subjects | Books

Financial Planning | Personal Finance | Business & Investing | Subjects | Books

General | Personal Finance | Business & Investing | Subjects | Books

Cashflow Quadrant: Rich Dad's Guide to Financial Freedom
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
Rich Dad's Advisors®: The ABC's of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad's Advisors)
Own Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them (Rich Dad's Advisors)
Rich Dad's Retire Young, Retire Rich

ASIN: 0446677469

Amazon.com

The overall message of Rich Dad's Guide to Investing is that this is an abundant world, full of opportunity for the sophisticated investor. However, it sometimes takes a while to find this point. Much of the book is told in dialogues between young Kiyosaki and his rich dad, and these conversations can ramble. There are rewards for the careful reader--for example, in the middle of a section on the basic rules of investing, Kiyosaki's rich dad compares investor education to toilet training: difficult at first but eventually automatic. But getting to these inspired metaphors means wading through a lot of repetitive dialogue. It's a bit ironic that someone who advocates investor discipline should show so little as a writer. But by the end of the book, even the rambling starts to make sense. By the hundredth time you read that the rich don't work for money, and that you don't need money to make money, both concepts start to make sense. It still looks difficult to apply these ideas, but Rich Dad's Guide to Investing certainly makes the case that they'll work for anyone bold and smart enough to practice them. --Lou Schuler

Book Description

The rich are different from the rest of us, if for no other reason than U.S. tax and securities laws allow them to invest in ways that keep us from catching up to them. That's why 90 percent of all corporate shares of stock are owned by 10 percent of the people. Kiyosaki believes it's possible for anyone to move up into that 10 percent, but it takes a different view of investing than most people have: it takes a plan to be a successful investor. And a plan is more than simply buying and selling, or collecting "assets" that bring in no cash and are thus more akin to liabilities. The way most people invest, "they might as well be pushing a wheelbarrow in a circle," he writes. A plan is "mechanical, automatic, and boring," a formula for success that has worked historically for most of those who've used it. Kiyosaki's "rich dad" (actually, the father of his best friend) tells him the simplest analogy is the game Monopoly: buy four green houses, trade them for one red hotel, and repeat until you become rich. The overall message of Rich Dad's Guide to Investing is that this is an abundant world, full of opportunity for the sophisticated investor. However, it sometimes takes a while to find this point. Much of the book is told in dialogues between young Kiyosaki and his rich dad, and these conversations can ramble. There are rewards for the careful reader--for example, in the middle of a section on the basic rules of investing, Kiyosaki's rich dad compares investor education to toilet training: difficult at first but eventually automatic. But getting to these inspired metaphors means wading through a lot of repetitive dialogue. It's a bit ironic that someone who advocates investor discipline should show so little as a writer. But by the end of the book, even the rambling starts to make sense. By the hundredth time you read that the rich don't work for money, and that you don't need money to make money, both concepts start to make sense. It still looks difficult to apply these ideas, but Rich Dad's Guide to Investing certainly makes the case that they'll work for anyone bold and smart enough to practice them. --Lou Schuler

Download Description

'Rich Dad's Guide to Investing' follows the New York Times bestsellers 'Rich Dad, Poor Dad' and 'Rich Dad's CASHFLOW Quadrant'. Most of us know that the best investments never make it to market. This book discusses what the rich invest in that the poor and middle class do not. What follows is an insider's look into the world of investing, how the rich find the best investments, and how you can too. Robert Kiyosaki and Sharon Lechter show . . .· Rich Dad's basic rules of investing · How to reduce your investment risk · Rich Dad's 10 Investor Controls · How to convert your earned income into passive and portfolio income · How you can be the ultimate investor!

Customer Reviews:

A good book if you're already rich.......2007-10-15

There is very little useful info in this book for everyday investors. Instead, I would recommend: THE LITTLE BOOK OF COMMON SENSE INVESTING by John Bogle and THE MILLIONAIRE NEXT DOOR by Thomas Stanley.

Uri Gofman reviews Rich Dad's Guide to Investing.......2007-08-08

i happen to be a big fan of Kiyosaki. while light on specific acts to do or procedures to follow, this book helps one "think" in a manner that is compatible with creating wealth and success. it is unquestionably inspirational and inspiring. the next step is up to you!

ANOTHER HOMERUN BY RICH DAD!!!.......2007-07-23

Robert Kiyosaki has done it once again!!! Being an avid reader of business/ personal development and finance books for years, I always love reading the Rich Dad books. Robert's style is straight forward, friendly, and highly coversational. Anyone interested in understanding the mindset that one needs to create before beginning their personal conquest down the roads to wealth and freedom should read every Rich Dad book they can get their hands on!

Make Kiyosaki Rich and Yourself a Little Poorer.......2007-06-30

Make Kiyosaki Rich and Yourself a Little Poorer by buying this book. It amazes me how people buy the dream of becoming rich, yet make themselves poor. Kiyosaki certainly takes advantage of this by catering to greed and desire.

Case point: you are reading this book because you are poor. People rich in money and knowledge do not buy his junk.

Interesting read.......2007-05-22

Pros:
- easy to read
- keeps you interested
- you find some good info here and there

Cons:
- too vague about the subject
- repetitive
- too situational to US market

Fine read for a holliday.

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Average customer rating:

Pragmatic, useful ideas to improve the quality of your life
Manage Energy - great insight.
Push Past Your Limit To Grow
Not a silly self-help book
Disappointing

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
Jim Loehr , and Tony Schwartz
Manufacturer: Free Press
ProductGroup: Book
Binding: Paperback

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Stress for Success
Leadership and Self Deception: Getting Out of the Box
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ASIN: 0743226755

Book Description

The number of hours in a day is fixed, but the quantity and

quality of energy available to us is not. This fundamental insight has the power to revolutionize the way you live.

As Jim Loehr and Tony Schwartz demonstrate in their groundbreaking New York Times bestseller, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. Their Full Engagement Training System is grounded in twenty-five years of working with great athletes -- tennis champ Monica Seles and speed-skating gold medalist Dan Jansen, to name just two -- to help them perform more effectively under brutal competitive pressures. Now this powerful, step-by-step program will help you to:

· Mobilize four key sources of energy
· Balance energy expenditure with intermittent energy renewal
· Expand capacity in the same systematic way that elite athletes do
· Create highly specific, positive energy management rituals

The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully. It provides a clear road map to becoming more physically energized, emotionally connected, mentally focused, and spiritually aligned -- both on and off the job.

Download Description

"We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We're wired up, but we're melting down. Time management is no longer a viable solution. As bestselling authors Jim Loehr and Tony Schwartz demonstrate in this groundbreaking book, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. This fundamental insight has the power to revolutionize the way you live your life. The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job. During the past decade, dozens of Fortune 500 companies have paid thousands of dollars to learn the Corporate Athlete training system. So have FBI swat teams, critical care physicians and nurses, salesmen, and stay-at-home moms. The Power of Full Engagement lays out the key training principles and provides a powerful, step-by-step program that will help you to: . Mobilize four key sources of energy . Balance energy expenditure with intermittent energy renewal . Expand capacity in the same systematic way that elite athletes do . Create highly specific, positive energy management rituals Above all, this book provides a life-changing road map to becoming more fully engaged on and off the job, meaning physically energized, emotionally connected, mentally focused, and spiritually aligned. "

Customer Reviews:

Pragmatic, useful ideas to improve the quality of your life.......2007-10-11

I loved this book because it offers very simple, very practical ideas that busy, busy people can use to improve the quality of their lives without having to make significant behavioral changes or significant time commitments. This type of counsel is hard to come by and very valuable. The book itself is a quick, easy read -- perfect airplane reading.

Manage Energy - great insight........2007-08-23

We need to manage our energy to perform the most important things. We often take our energy for granted and are not aware of our ebbs and flows.
We need to do the most important things when we have the most energy. We need to eat and sleep to have more energy. It originally comes from a sports performance model, but has been adapted for executives. It is also important as we grow older. Truely a new insight for me that unified a few things I ahve been learning.

Push Past Your Limit To Grow.......2007-06-04

I felt this book's main premise was a useful idea, but nothing novel. Expanding past one's limit, followed by a rest period resulting in growth whether physical or psychological. I liked the informational nature of the book, however, I didn't care much for the examples of actual people written about in it. I understand it is used to help prove the points, but it appeared to be fluff to me and I would have liked more information to drill the point home and more sources to back up the info.

Those opinions aside, it is worthwhile, to the point and contains enough information to satisfy reading it once, but I don't expect to re-read it.

Not a silly self-help book.......2007-05-17

At first look, the subtitle "Managing Energy, Not Time" smells of another 'just do this and your life will be great' self-help book. However, this book avoids most of the simplistic approaches other books take. Outlined is excellent, yet straightforward guidance on how to bring into balance a work life that is out of control or at least a bit out of whack. The simple advice given (which regretfully requires some basic self discipline - I prefer to avoid self discipline) is both helpful and if followed, effective. The book is relatively careful not to imply that applying its principles or introducing self discipline is easy. It is, however, unapologetic when suggesting that making a set of changes in how one manages one's life will make a difference. The book also lays out a very helpful distinction between one's energy and one's time - and it is a very helpful distinction - describing a truth that I had not before carefully considered. The book includes numerous case studies of actual people with which the authors have worked. I think you will be able to identify with a number of these case studies. If you feel overwhelmed, exhausted, and/or lack balance in how your work life, home life, and downtime function, take a look at this book.

Disappointing.......2007-03-21

Nothing new here. Eat right, get plenty of sleep and drink your water and you too can have more energy. I have to agree with other reviewers that state that this book is poorly written. Instead of providing a method for creating your own energy plan, the authors give simple hazy case examples.

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Average customer rating:

Love the title.....
Hope is Not a Strategy
great book!
The best book on the complex sale I've read
Hopeful Strategy

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
Rick Page
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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Similar Items:

Make Winning a Habit: 20 Best Practices of the World's Greatest Sales Forces
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The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

ASIN: 0071418717

Book Description

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.

Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:

Identify and sell to a prospect's business "pain"
Qualify a prospect
Build competitive preference
Define a prospect's decision-making process

Customer Reviews:

Love the title............2007-10-17

I have been using that line for years..."Hope is not a strategy" I recently purchased this book on a longgggg layover at SFO. (It was time well spent) You would be amazed at how many salespeople go into a sales call without a strategy or work on a deal for months to realize they are not at "Power" The principles in this book are truly a "Field Guide" to successful solution selling, and will save you many hours of on the Job training.

Happy Selling!

Hope is Not a Strategy.......2007-05-07

What great insight into the real world of complex decision-making. I now see in such complex sales that the process is to work with the client on the larger issues, not wait until an RFP is done -- because you are then too late. Well worth the time to read.

great book!.......2007-01-28

there r a lot of sales books. but this book deal with B2B and hi-tech sales. very clear, describe the situation well and improve the performance. it's a must to all sales, marketing and marcom managers of hi-tech companies.

The best book on the complex sale I've read.......2007-01-16

This book hits the nail right on the head regarding the complex sale process and what it takes to be successful in a complex selling situation. Like all selling books, it starts a little slow and dwells in obvious theory for the first 4-5 chapters and has a system named with an acronym. But those flaws aside, the last two-thirds of this book has some absolutely great selling concepts. I bought this book for the ten sales reps who report to me, and a lot of the terminology in the book has found its way into our daily vernacular. I firmly believe if you follow the concepts in this book faithfully, success in complex selling is much more likely than using any other selling concepts that I've seen.

Hopeful Strategy.......2006-11-15

Well...at the end of the day there IS a little hope involved, but if you did not work the strategy in this book for your complex sale, hope is all you got. When you are on the complex sale, you have this book and Mahan Khalsa's approach that blend together for a neat toolkit. I've had the opportunity to be part of a presentation from one of the principals at The Complex Sale and saw the tools in this book in action. Happy Selling & Good Luck!

A Maniac Commodity Trader's Guide To Making A Fortune: A Not-So-Crazy Roadmap to Riches

Average customer rating:

A truly awful book that entirely misses any potential audience
Introduction 101
Not sure who this book is intended for
Kevin, you could have done better....
Maniac Commodity Trader

A Maniac Commodity Trader's Guide To Making A Fortune: A Not-So-Crazy Roadmap to Riches
Kevin Kerr , and Agora
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Commodities | Investing | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
Similar Items:

Get Rich With Options: Four Winning Strategies Straight from the Exchange Floor (Agora Series)
Mobs, Messiahs, and Markets: Surviving the Public Spectacle in Finance and Politics (Agora Series)
Gold Trading Boot Camp: How to Master the Basics and Become a Successful Commodities Investor
Gold: The Once and Future Money
The Commodity Trader's Almanac 2007

ASIN: 0471771902

Book Description

Praise for A MANIAC COMMODITY TRADER'S GUIDE TO MAKING A FORTUNE

"Kevin Kerr has the keenest instincts of any commodities trader I've ever met. His recommendations are money in the bank. This book is your passport to the exciting, frantic, frustrating, and potentially enormously rewarding world of futures trading. Do you want to make money in futures and options? Read this book and let a master show you not only how to trade, but how to trade to win."

—Sean Brodrick, Editor, MoneyandMarkets.com

"Any old trader can throw money into the commodity pits, although why do you think that they call them 'pits'? With Kevin Kerr as your guide to understanding the commodities markets, it is as if you have Babe Ruth as your batting coach. Kevin has that uncanny knack for doing things right, and the magic eye that can see the stitches on the fastball. Kevin's brilliant new book will help you to develop the ability to choose your pitch, and to swing at the ones on which you can make money. Before you play another inning of the commodities game, Read This Book!"

—Byron W. King, Contributing Editor, Whiskey and Gunpowder, www.whiskeyandgunpowder.com

Customer Reviews:

A truly awful book that entirely misses any potential audience.......2007-08-30

If you know anything about trading or commodities, this book will not enlighten you with any new insights -- and if you don't know anything about commodities, there are better introductions (actually, if you don't know anything about trading commodities, don't get started now: today's volatile markets are too treacherous for neophytes).

Introduction 101.......2007-07-28

This is an excellent book to begin with if you are thinking of dipping your toes into the commodities arena. The broad range of topics discussed will open the beginner's eyes to commodities trading.

However, I will recommend Jim Roger's 'Hot Commodities' for a more in-depth discussion on fundamentals and Jack Schwager's 'Market Wizard' series on trading psychology. Good luck!

Not sure who this book is intended for.......2007-06-27

He explains all the basics in the book, which seem to make me think it's for the newbie. But he doesn't get into details about cutting loses / risk management. He just says that we should and leaves it up to us to figure out how. And this book is too basic for the intermediate or advanced trader.

Kevin, you could have done better...........2007-06-10

I purchased this book looking for some insight from a long time success in the commodities markets; what I got was some boilerplate list of "do's and dont's" - - a few anecdotes (entertaining mostly) - - - and not much else.

This Kevin Kerr is one smart guy - - he just should have put a lot more meat on the bones in the whole effort.

Maniac Commodity Trader.......2007-05-16

A must read for all new-b's. I have made so much money I can't believe it. I keep it buy my side for reference.

Talent Is Not Enough: Business Secrets For Designers (VOICES)

Average customer rating:

useful books
THE Guide for Freelancers

Talent Is Not Enough: Business Secrets For Designers (VOICES)
Shel Perkins
Manufacturer: Peachpit Press
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Manager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books

General | Graphic Design | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Science | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

Science | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
The Dictionary of Brand
Business and Legal Forms for Graphic Designers (3rd Edition)
Design Management: Using Design to Build Brand Value and Corporate Innovation

ASIN: 0321278798

Book Description

âIt is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.â
â Frank Maddocks, President, Maddocks & Company

This comprehensive guide includes everything designers needâbesides talentâto turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term

Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Marketing communications
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Motion graphics
• Environmental design
• Industrial design
• Interaction design

BONUS
Watch for free chapters online!
www.talentisnotenough.com

Customer Reviews:

useful books.......2006-08-12

the book have quite a lot of words but easy to understand, quite useful book for designers that can have more input not just design elements but to enrich on design direction

THE Guide for Freelancers.......2006-07-27

I've been a freelance designer for many years and have read many books and papers on the business-side of design. I have to say that Perkins' book is the most thorough, easiest-to-understand guide on the ins and outs of freelancing I've read to date. The book is a practical guide on how to meander through the process of running a design organization - whether you're a one-person shop or a full-fledged agency. This book is a must-have for the serious design professional.

Government and Not-for-Profit Accounting: Concepts and Practices

Average customer rating:

Government and Not-for-Profit Accounting: Concepts and Practices
Michael H. Granof
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

Public Finance | Economics | Business & Investing | Subjects | Books

Debt & Deficits | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Nonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books

Federal Government | Government | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Governmental Accounting Made Easy
Prentice Hall's Federal Taxation 2007: Individuals (20th Edition) (Prentice Hall's Federal Taxation Individuals)
Not-for-Profit Accounting Made Easy
Advanced Accounting
Principles of Auditing and Other Assurance Services

ASIN: 047123009X

Book Description

Revised and updated, Granof’s Third Edition incorporates the latest GASB pronouncements and takes a fresh look at the unique features of governmental and not-for-profit accounting. This text will help you develop a firm grasp of the theory underlying current practice, so you can quickly acquire the skills required of professional accountants and auditors. Throughout, the emphasis is on the significance of reported information and how to interpret and analyze accounting information.

I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work

Average customer rating:

For experienced professionals or those who KNOW what they want to do
I Don't Know What I Want But I Know It's Not This
Realistic.
Find Yourself First
This book was not helpful....at all.

I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work
Julie Jansen
Manufacturer: Penguin (Non-Classics)
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It
The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success
Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type
What Color Is Your Parachute? 2007: A Practical Manual for Job-Hunters and Career-Changers (What Color Is Your Parachute)
Life's a Bitch and Then You Change Careers: 9 Steps to Get Out of Your Funk and On to Your Future

ASIN: 0142002488

Book Description

A disturbingly large number of people today are unhappy with their work. In this helpful book, career coach Julie Jansen addresses this work-dissatisfaction epidemic. Using career assessment quizzes and personality exercises, Jansen helps readers understand their present work or career situation, discover the type of work for which they're best suited, and learn how to create the changes they need. Filled with real-life examples and including a useful resource section, this guide provides the inspiration and know-how to implement positive career change.

Download Description

"A noted career coach defines workplace dissatisfaction and offers the tools for change A disturbingly large number of people today are unhappy with their work. In this helpful book, career coach Julie Jansen addresses this work-dissatisfaction epidemic. Using career assessment quizzes and personality exercises, Jansen helps readers understand their present work or career situation, discover the type of work for which they're best suited, and learn how to create the changes they need. Filled with real-life examples and including a useful resource section, this guide provides the inspiration and know-how to implement positive career change."

Customer Reviews:

For experienced professionals or those who KNOW what they want to do.......2007-08-29

I purchased this book because I have no idea what it is I'd like to do with my life. I am only one year out of college and am working in a job I most certainly do not enjoy. I was hoping this book could give me some insight into what it is I would enjoy, but instead it focuses on how to change jobs later in life. I am not a Baby Boomer who has worked at the same company for 20 years and yearns for a change. So while this book may be helpful to people who have been in the work world longer, it did very little to help me find my passion.

I Don't Know What I Want But I Know It's Not This.......2007-05-13

This is a concisely written career book that doesn't waste your time and invites you in even for scary stuff like self-assessment. If you believe that 'real jobs' have not lived up to their promise, you should check out this book. Also, the author, Julie Jansen, is highly responsive to email questions and sincere about helping those of us seeking something more than a paycheck.

Realistic........2007-02-21

This book gets into the "meat and potatoes" of career development. I encourage anyone who is "lost" to read this and start doing what it takes to find a realistic, economically sound, and FUN job! They do exist...I found one.

Find Yourself First.......2007-01-06

A book like this is as good as the reader. In order to find one self one must look inward and that takes a little work, maybe even more than a little. Julie Jansen's book is a great help in helping the reader start that search and she then guides the reader to the direction he or she must take. Does the book guarantee a new career? No, I don't think so but if the reader works at it, it can come.It probably will. Julie Jansen's Guide is as good as a book like this can get. It is then up to the reader to make use of it. That's the work part. I like the book very much. Anyone willing to work to impove their lives will like it too.

This book was not helpful....at all........2006-12-31

This book was not what I thought at all. I thought it would help me figure out what line of work I would be best suited for. Instead, there were just random self exploration questions which didn't help me know if I would be better suited to be an accountant or zoologist.

If you would like specific employment/career "what would I really enjoy doing" answers, don't get this book.

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