Double-Digit Growth: How Great Companies Achieve It--No Matter What
Average customer rating: 4.5 out of 5 stars
  • Fail often, Fail fast, Fail Cheap
  • Growth-focused Management
  • Great insights, a must for corporate "victims" everywhere.
  • Low Inflation Makes Revenue Growth Harder to Accomplish
  • Hits the nail on the head
Double-Digit Growth: How Great Companies Achieve It--No Matter What
Michael Treacy
Manufacturer: Portfolio Trade
ProductGroup: Book
Binding: Paperback

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LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 159184066X

Amazon.com

After Michael Treacy finished writing his bestseller, The Discipline of Market Leaders, he continued to track the companies profiled to answer one major question: how do market-leading companies foster growth? In Double-Digit Growth: How Great Companies Achieve It—No Matter What the MIT Management Professor addresses this problem with a five-part portfolio of management disciplines. He offers case studies of well-known and little-known companies that have achieved growth year after year based on this diversified approach.

His first three disciplines--"keep the growth you have already earned," "take business from your competitors," and "show up where the growth is going to happen"--may seem obvious, and even beyond the control of the average executive. But Treacy provides frameworks for applying each as business practice, not just wishful thinking. His fourth and fifth disciplines, "invade adjacent markets" and "invest in new lines of business," are perhaps the most controversial. Here, though, he is not advising rampant conglomeration. Rather, he stresses the need for acquisitions and expansions made based on reliable data predicting long-term growth with risk spread over diversified investments.

Treacy is not presenting a step-by-step formula for success. Through his quick, readable prose he offers instead a course in mental re-training for executives. A management team must construct tools for tracking and measuring its success against each of the five growth disciplines, and it must build a corporate culture that instills growth as a core goal. While he offers no guarantees, his arguments are compelling, and the nuanced management strategies he suggests seem a plausible base for attaining predictable growth. --Patrick O'Kelley

Book Description

The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth.

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book-revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.

Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth:

€ keep the growth you have already earned
€ look for growth where it's likely to be found
€ take business from your competitors

Treacy believes that any business can grow at a consistent double-digit rate, and with Double-Digit Growth, managers and investors now have the tools to achieve that lofty goal and maintain corporate success.

Customer Reviews:

5 out of 5 stars Fail often, Fail fast, Fail Cheap.......2006-04-20

[...]

This is now one of my favourite books. (I tend to be a bit fickle and flip from book to book as to which ones are the best.) One thing that I love about the book is the number of examples it gives of companies that maintain double-digit growth for long periods of times. I am a huge growth addict (growth is a great way to drive efficiency into an organization painlessly). Growth is also fun and inspirational. I could rephrase one of the principles of the book with one of my favourite sayings, "Fail often, fail fast, and fail cheap." The gist of it is to experiment in different areas and search aggressively for areas where things can get traction. Look at the downside so don't risk too much. Do it fast and do it often.

The book talks about the toughest way to grow as taking market share from another competitor, growing within a static market is extremely expensive and in most cases very damaging to a company. That's why we constantly seek new markets or markets and change. I have always said, "Change is opportunity".

The book is a great read and I highly recommend it to anyone who has an interest in business.

Jim Estill

4 out of 5 stars Growth-focused Management.......2005-12-27

This straightforward book reduces the problem of corporate growth to five simple disciplines. Some of these disciplines will be familiar to readers of author Michael Treacy's bestseller `The Discipline of Market Leaders'. The author identifies sound principles, and he supports his case with numerous examples from the annals of corporate success and failure. Although the five disciplines are sometimes so obvious (try to get more customers) that a reader may well wonder if any businessperson could possibly be unaware of them, it is true that egregious corporate downfalls often result from a failure to recognize and respond to the obvious. If the book only pointed out the obvious to those in danger of ignoring it, we would find that entirely worthwhile and, for companies that wish to grow, it does a good bit more.

4 out of 5 stars Great insights, a must for corporate "victims" everywhere........2004-04-25

Michael Treacy sets out to show that growth, double digit growth at that, is possible in every economic environment. This is of course a creative possibility, but is often not acknowledged or even sought after by many in corporate America who are content to do the easy risk-avoidance strategies which ensure their ultimate demise. I liked this quote early in the book to set the tone: "Why do many managers preside over no-growth organizations without confronting the reality that accepting the status quo is the business equivalent of committing suicide?"

The highlights of the book are the way the ideas are laid out and then described in action with examples across several industries. Some of the tactics include; Spread the risk, Take small bites, Balance your strategies, and Commit to superior value. One key according to Treacy is to accept that growth is a choice. He describes managers talking about growth difficulties as "a little like listening to an addict in denial. Don't they understand that growth is a choice - a choice that lies entirely within their power and no one else's?" (Page 17).

Treacy covers 5 disciplines; Improving customer base retention; Market share gain; Market positioning; Penetrating adjacent markets; New lines of business. While these are certainly solid examples of the ways to approach growth, the real depth in the book is around understanding consumer behavior. He points out the reality behind why most "customer retention" strategies don't work, and how to increase "switching costs" of your products and services. Making your products and services "sticky" is a key to growth working well, by retaining current customers while attracting new ones.

While the information and theories here are certainly not the final word on growth, this book should be required reading for all the corporate "victims" blaming their woes on things outside their control. It is clear that countless opportunities exist within every market niche and through every economic trend to facilitate growth. Many companies do in fact continue to grow, and they are usually ones who are committed to it. The companies that do not grow are usually gone in time. The section on Corning, caught in the euphoria of the late 90's telecom boom, was a great example of how even market leaders fail to get ahead of the indicators and lose as a result.

Overall, a great read, with some good insights. I would have liked to see a bit more focus on the inspirational factors that great leaders bring to align their employees to deliver when the employees themselves may not see the way. That is obviously a huge key to executing a strategy, and was not covered as in depth as it could have been here. Otherwise, a good look at how to achieve growth and will likely cause many light bulbs to go on while reading.

4 out of 5 stars Low Inflation Makes Revenue Growth Harder to Accomplish.......2004-02-09

During the times when inflation and GNP growth in the United States were higher, investors gradually expanded their expectations of what "growth" meant. During the great bull market of the 1960s, a company that grew revenues by 10 percent a year was considered a great growth firm. Soon, that target was being set north of 15 percent. Exciting breakthroughs in technology meant that many markets were actually growing faster than that, so those who were growing market share were expanding at enormous rates (remember Cisco in the 1990s?).

Since then, inflation has declined to almost nothing, GDP has been stagnant during the Bush administration (with a recent up tick), and the dollar has been plummeting (making overseas revenues worth much less). That's a tougher environment to grow in than even the 1960s. So Double-Digit Growth is talking about a difficult target for those who are not in the highest growth industries. In appreciation of that point, Michael Treacy (coauthor of The Discipline of Market Leaders) says that companies should measure their growth in terms of total gross profits. So if you are expanding your value-added enough, you may be able to have double-digit growth while having less than double-digit revenue growth. That said, he argues that ANY company can have double-digit growth. I assume that he means it is POSSIBLE. Based on the track record of the last three years, most would agree that it?s IMPROBABLE though if we look at time frames of five years or more.

As with The Discipline of Market Leaders, Mr. Treacy looks at a few successful companies that have met his targets in the past (Johnson Controls, Mohawk Industries, Paychex, Biomet, Oshkosh Truck and Dell) and extrapolates what they did into a few simple lessons. The strategic lessons are:

1) Spread your risk by pursuing many growth initiatives

2) Take on small growth challenges so you don't become overwhelmed by the size of the task

3) Use a variety of strategies involving organic growth and acquisitions, as appropriate to grow

4) Be committed to providing superior value

5) Develop your management to handle growth opportunities before tackling more opportunities

6) Make growth a central focus of your management processes (using Balanced Scorecard-like measures).

To implement these six strategic perspectives, he counsels that each company should focus on five management disciplines:

a) Reduce customer turnover

b) Take business from competitors

c) Emphasize those areas in your industry that are growing fastest

d) Invade adjacent markets where you can bring important advantages to bear

e) Invest in new lines of business

The heart of the book is devoted to these five disciplines. Each receives a chapter that talks about the difficulties involved and how to over come those difficulties. I thought that the book's advice was most practical and interesting when it talked about the disciplines.

If I look back to when I was first learning about strategy, I think that every article or book I read talked about the last four disciplines . . . but omitted the first. In fact, the best chapter in the book is on the first discipline, especially in debunking those who advocate that you can build loyalty in customers with any method other than making your value proposition be terrific.

Another excellent part of the book comes in the case history of First Data which used these disciplines to improve its situation. Presumably First Data was a consulting client of Mr. Treacy's.

I was pleased to see that Mr. Treacy noted that many of his champion growers frequently changed business models in positive ways (especially Paychex and Dell). Double-Digit Growth is rare book in noting and describing such management excellence. In doing so, the book's only weaknesses were that few examples of continuing business model innovation were included and not enough attention was paid to describing the key elements of this new and important management discipline. I hope in future books that Mr. Treacy will place more emphasis on the best practices in this area.

The book's perspective is that of the strategist and marketing executive, so those who come from other perspectives will probably gain the most from this book. Double-Digit Growth will give other executives a chance to understand what they should be focusing on as they meld their talents together with others in the organization.

If you are, however, a veteran strategist or marketing executive, you may get little benefit except from reading whichever company cases in the book (listed above) you have not read or heard about before.

As I finished the book, I wondered about how companies can make it more exciting to work on customer retention. Perhaps Raving Fans! has it right in that regard.

If you are not in a high growth market, though, I would still rate your chances of double-digit growth in revenues or gross profits to be slim . . . unless you become a master of continuing business model innovation.

5 out of 5 stars Hits the nail on the head.......2004-01-01

In this excellent book, Michael Treacy discusses a subject that had been forgotten by most companies---growth. It's all about growth. Creating revenues. Being creative and competitive.Too many companies are focused on being Mr. Cheapskate by cutting back and many of those companies have lostbusiness to companies that are growth focused.Every executive and every business person must read this book if you want your company to move forward or even stay around in this new, tougher enviroment.Also recommend Good To Great by Jim Collins.
Breakout Strategy: Meeting the Challenge of Double-Digit Growth
Average customer rating: 5 out of 5 stars
  • Break out and buy this book!
Breakout Strategy: Meeting the Challenge of Double-Digit Growth
Sydney Finkelstein , Charles Harvey , and Thomas Lawton
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 0071452311

Book Description

Companies that purposefully set out to excel are remarkably few and far between.

The number of those who have a strong, well-thought out strategy for success are even fewer.

Based on five years of research and field-testing, Breakout Strategy gives you a “fast track” strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives:

Breakout Strategy puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.

With the systematic approach in Breakout Strategy, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.

Customer Reviews:

5 out of 5 stars Break out and buy this book!.......2007-01-13

"Breakout Strategy" is a sophisticated handbook on business strategy that provides a clear framework for what has worked in the past and why it has. Success depends upon your ability to "break out" out of the status quo, take action, and stand apart from others.

Through rich examples culled from a deep understanding of business history, Finkelstein, Harvey, and Lawton take you through both the winners and the losers and identify why they won or lost. These examples form clear archetypes which, when placed in an easy-to-understand framework, turn the book into a useful business tool. You can just mirror the patterns set by those successful who have gone before and broken away in their fields.--to take your business to the next level.

Few stones are left unturned when it comes to a frank look at business. For me, the most interesting section was "Breakout Leadership" where the authors suggest leaders face up to "negative capabilities." They describe leaders who try to put such a good face on everything that they end up stifling debate, change, and eventually growth and survival. I have personally seen examples of unbridled optimism among an executive team that truly created the "culture of silence" the authors describe--with the inevitable negative consequences for the business. As they say, "There is a fine line between appropriate confidence and over-the-top arrogance, and the best breakout leaders understand that they can't cross that line."

This is an eloquently written book for the erudite business person--a useful handbook which you can refer to again and again to practice and perfect your business strategy. Breakout out of what you are doing right now and get this book!
Covered Call Writing Demystified: Double-Digit Returns on Stocks in a Slower Growth Market for the Conservative Investor
Average customer rating: 4 out of 5 stars
  • Not worth the money
  • waste money and time
  • Low risk strategy only with the right timing tools
  • Too much emphasis on Return, not enough on Risk
  • DON'T MISS THIS IF YOU ARE NEW TO CALL WRITING
Covered Call Writing Demystified: Double-Digit Returns on Stocks in a Slower Growth Market for the Conservative Investor
Paul D. Kadavy
Manufacturer: Arrow Pubns
ProductGroup: Book
Binding: Plastic Comb

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 0971551405

Book Description

"COVERED CALL WRITING DEMYSTIFIED" is a timely and profitable tutorial investment program written as a novel, primarily for investors who have some knowledge of stock market investing but are new to covered call writing. It is the first work on this subject to simplify, fully explain, and instruct investors on how to use covered call option writing on common stocks. It may offer one of the best opportunities to achieve double-digit investment returns in the slow growth or no growth stock market expected by many experts in the future. This strategy works best in such a market environment. The investment approach of writing covered call options on stocks, a more conservative investment strategy than just owning stocks alone, has been available for decades. Until now, however, it has mostly been unknown or misunderstood by many investors.

Why is "COVERED CALL WRITING DEMYSTIFIED" needed? Many nationally recognized investment experts believe that the U.S. stock market in the future will most certainly produce significantly lower returns than the high returns of the past for many years to come. Some noteworthy examples:

* "The long-term prospects for equities in general is far from exciting." - Warren E. Buffett, The Chairman's Letter, Berkshire Hathaway, Inc. 2000 Annual Report, Page 3. "If you own equities, over the next twenty or thirty years you'll get a reasonable return…maybe its 6%, maybe its 7%. People who expect 15% a year are doomed to disappointment." - Interview with Warren Buffett by Maria Bartiromo of CNBC TV; May 3, 2003

* "Over the next century you should expect your share prices to average 6% (return) a year. Over the next five years, ten years, I think you'll be lucky to come out even on share prices." - Sir John Templeton, pioneer in the mutual fund industry, Business Center, CNBC TV Interview; October 1, 2001

* "The Dow has gone absolutely nowhere for three, coming on four years now. I think this will last maybe for another ten years." - John Bollinger, noted technical analyst and creator of the "Bollinger Bands," CNBC TV Interview; October 29, 2001

"It's wise to have realistic expectations on the overall returns you can expect in the stock market, which over time should clock in at about 6% to 7%. The days of double-digit annual returns are probably over for some time to come." - Suze Orman, "The Financial Connection."

"COVERED CALL WRITING DEMYSTIFIED" is unique because:

(1) A detailed investment program is outlined for personal implementation to assist investors in achieving consistent double-digit returns utilizing covered call writing on common stocks. This investment strategy is most effective in a slow growth or no growth stock market, as is projected in the future by so many investment experts.

(2) The entire subject matter is centered on a focused area of standardized options...covered call writing on stocks an investor owns or acquires in the future.

(3) A complete education on the subject is provided.

(4) Unlike other books about options, it is easy to understand by any investor. The book is written as a novel, which increases reader interest and ease of comprehension.

(5) Numerous easy-to-use Microsoft® Excel templates on a CD/ROM for PC use as well as manual worksheets are provided with the book to assist in making specific investment decisions regarding which covered calls to write on stocks, to effectively track results, and for other planning purposes.

(6) Practical application exercises are included at the end of the chapters to personalize the information provided and assist with profitable planning and execution.

Customer Reviews:

3 out of 5 stars Not worth the money.......2004-01-11

I generally will not trash a book that is targeted at the novice but this will be an exception. First, I am a novice at options investing so should have been right in the middle of the target market for this book. Fact is, I learned more just searching the Internet while I was waiting for the book to arrive than I learned from the book. It is just too simplistic. All the knowledge contained in this book could have been conveyed in a 20 page pamphlet rather than this 300+ page puff piece with its wide margins and large fonts. A true disappointment.

1 out of 5 stars waste money and time.......2003-09-13

Too simple. Explain simple points in length boring stories. It wastes my money and time.

4 out of 5 stars Low risk strategy only with the right timing tools.......2003-09-07

I am a professional trader, in other words I have been making a living exclusively trading stocks and options for the past few years.
My experience has been that covered call strategy is low risk only if you have the right timing techniques to alert you to reversals. Unfortunately this book lacks in that area.
Let us take the example where you get a $1 premium on a $20 stock by selling a covered call say at a $20 strike. It is true that if the stock declines to $15 you lose $4. If on the other hand you had the timing techniques that could alert you to a reversal , you should have bought the $20 strike call back with say the stock at $19 for $0.25 making a $0.75 profit and sold a $15 strike call for $4+ which you can then close for a profit when the stock goes to $15. Waiting for the option to expire is not always the right strategy. The issue is how can you tell if there is a pending reversal and this is where timing is critical . Using these strategies you can indeed achieve double digit returns just by taking advantage of the stock short term movements.
While this book is a good introduction;to get the most benefit from this book you need to supplement it with another that focuses more on timing.

3 out of 5 stars Too much emphasis on Return, not enough on Risk.......2003-09-02

This book is a good overview of covered calls for investors new to this strategy; one of the best I have seen. However, the book discusses primarily return, and minimizes discussion of risk, which I believe is a disservice to new covered call writers. Covered call writing is NOT a low risk strategy. It is LOWER risk (i.e., lower than simply owning stocks), but it is not LOW risk, and there is no guarantee of achieving the double digit returns which are advertised as being presumably easy to attain. Covered call writers still assume ALL the risk of owning stocks, less the call premiums received.

For example, it is very easy to view a $1 premium on a $20 stock as a +5% return when the transaction is initiated. But if the stock declines to $15 upon expiration, the total return is actually -$4 (-20%), which would wipe out several months of gains from other successful covered writes. This outcome is a very real possibility, even though in this book there is little discussion of this outcome or what to do about it, or, better yet, how to prevent it.

Another good book on Covered Calls is "New Insights on Covered Call Writing", which more thoroughly explains the risks involved with a covered write investment program.

As with any investment strategy, it is best to (1) learn as much as possible, (2) make sure both reward and risk are understood, and (3) practice on paper before jumping in with real funds. Toward this end, I found both books very helpful.

5 out of 5 stars DON'T MISS THIS IF YOU ARE NEW TO CALL WRITING.......2003-08-13

This book has gotten a bum rap from a couple of people who consider themselves experienced covered call writers. Didn't they read in the book description that this book is designed for people that are new to this discipline? That's what I was until I read two of Kadavy's books on covered call writing. They are a lifesaver. So don't be misled. If you are an expert at this already, you probably don't need this book. But if you are new to the subject and want a detailed program for how to do it and make steady solid investment returns, this is the one.
Value Innovation Portfolio Management: Achieving Double-digit Growth Through Customer Value
Average customer rating: 4.5 out of 5 stars
  • How to deliver innovative products and services more consistently...and more profitably
  • Practical Guide to Realizing Customer Value
  • If you only read one product management book, read this one
  • Success via customer centric portfolio management
  • An Important Extension from the first book
Value Innovation Portfolio Management: Achieving Double-digit Growth Through Customer Value
Sheila Mello , Wayne Mackey , Ronald Lasser , and Richard Tait
Manufacturer: J. Ross Publishing
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 1932159576

Book Description

Value Innovation Portfolio Management offers a new, proven approach to product portfolio management and innovation that uses customer value as the key predictor of success. It illustrates how shifting the portfolio management metric from financials to customer value helps companies identify innovations that delight end users and drive double-digit growth.

KEY FEATURES

* Introduces a new, proven approach to creating a valuable product portfolio based on high customer value, tight business strategy alignment, and optimal investment intensity
* Reveals how to exploit unfulfilled market niches by shifting to customer value as a top portfolio criterion
* Tackles tough questions about what products to launch, where to invest/divest, and how to avoid costly product failures
* Includes real case studies showing the merits of transforming the business drivers of your product portfolio to a customer value approach
* Provides strategic vision and a blueprint for measuring customer value and using it to reinvent your portfolio management process
* Offers free downloadable articles on collecting the voice of the customer and creating a framework for measuring innovation -- available from the Web Added Value Download Resource Center

Customer Reviews:

5 out of 5 stars How to deliver innovative products and services more consistently...and more profitably.......2007-08-08


The co-authors of this book are colleagues at Product Development Consulting, Inc. where they and their PDC associates devised and have since refined the Market-Driven Product Definition (MDPD®) methodology in response to their clients' need for a customer value dimension in their product portfolio management. "We watched many of our clients make MDPD an integral part of their product development processes, then go on to use the resulting database of customer value information as input to their portfolio processes. Thus was born our idea of providing a new methodology, philosophy, and criteria for evaluating changes to the portfolio [begin italics] before [end italics] making portfolio decisions and committing company resources."

What Sheila Mello (lead author) and her collaborators have learned about value innovation portfolio (VIP) management is provided in this book. Whether or not the organizations of those who read it achieve "double-digit growth through customer value" will depend on how effectively the MDPD methodology is executed.

Here are several of the questions to which Mayo and her collaborators respond:

1. How to define or re-define a product portfolio along the value dimension?
2. What are the leading causes of product failure and how to avoid or correct them?
3. What is innovation's proper role within the MDPD methodology?
4. In what respect(s) is the "optimized" portfolio "the sweet spot"?
5. In terms of MDPD alignment, why is the "why?" so important?
6. What is an "actionable" portfolio? A "fortified" portfolio?
7. How to use MDPD to "hear the voice of the customer"?

I especially appreciate the provision of the three appendices whose material will assist, indeed expedite the formulation and implementation of a successful value innovation portfolio (VIP). Decision-makers in smaller or at least less complex organizations may prefer to devise a mini-program, try it out, and then expand or modify it. This book will be invaluable to either approach.

That said, I presume to share two caveats. First, when creating and then developing a VIP, focus on what is most important...and most appropriate. Nail the fundamentals. For example, make certain that all decisions are based on accurate, current, and sufficient information. Keep in mind what Peter Drucker once observed: Also, beware of over-complicating the VIP design and implementation process. Recall what Albert Einstein once observed: "Everything should be made as simple as possible, but not simpler."

4 out of 5 stars Practical Guide to Realizing Customer Value.......2007-05-17

Value Innovation Portfolio Management is a practical guide to realizing a company's business strategy by prioritizing and delivering the right products that their customers will value. The book is much more than a process guide. The authors provide insights into the importance of stakeholder alignment, ownership and leadership in creating success. The material is well referenced, uses real life examples and best in class practices enabling the reader to anticipate the challenges and rewards of implementing these techniques in their own environment.

5 out of 5 stars If you only read one product management book, read this one.......2007-01-10

This is a well reasoned, thoughtful approach written by seasoned practitioners and based on extensive research and consulting experience across many businesses. It provides a useful way for executives who must make multiple product decisions to develop a framework that matches the portfolio to the strategy in an optimal way.

5 out of 5 stars Success via customer centric portfolio management.......2007-01-04

Too many executives evaluate portfolio management from an internal point of view which does not facilitate the larger perspective of strategic management. This narrow view fails to recognize that the most profitable enterprise requires an intimate understanding of how a product or service offering benefits the economics of the customer. Mello's book describes why this is so important to consider, and then goes on to describe the creation of a portfolio based on value innovation. Not only does the book describe how value to the customer can be measured, but it goes on to illustrate how this can be integrated into the strategic process. There are many examples of tangible tools that are included in the chapters and several appendices. This book's set of prescriptive tools is an essential addition to any executive that has passion for delivering customer value.

4 out of 5 stars An Important Extension from the first book.......2006-10-27

In Sheila Mello's first book,"Customer-Centric Product Definition: The Key to Great Product Development", she presented and detailed an excellent process for innovating by uncovering and quantifying the latent needs of targeted customer segments with a lot of great examples to show the value of this approach. Building on the value of that approach for defining the goals of a single project, Sheila and her colleagues now present a revolutionary way of going about new product portfolio management with the intent of picking the best projects to work on based on those projects that will be most valued by the customer.
2004 surplus gain should hit double-digits; hurricanes, tsunami losses offset by strong underwriting results, stock market surge.(Another Perspective): ... & Casualty-Risk & Benefits Management
Average customer rating: Not rated
    2004 surplus gain should hit double-digits; hurricanes, tsunami losses offset by strong underwriting results, stock market surge.(Another Perspective): ... & Casualty-Risk & Benefits Management
    Frederick S. Towsend
    Manufacturer: The National Underwriter Company
    ProductGroup: Book
    Binding: Digital

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
    ASIN: B0009747VM
    Release Date: 2006-07-14

    Book Description

    This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on February 28, 2005. The length of the article is 609 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

    Citation Details
    Title: 2004 surplus gain should hit double-digits; hurricanes, tsunami losses offset by strong underwriting results, stock market surge.(Another Perspective)
    Author: Frederick S. Towsend
    Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
    Date: February 28, 2005
    Publisher: The National Underwriter Company
    Volume: 109 Issue: 8 Page: 24(1)

    Distributed by Thomson Gale
    Acxiom Corp. Reports Double-Digit Growth.: An article from: Arkansas Business
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      Acxiom Corp. Reports Double-Digit Growth.: An article from: Arkansas Business
      Jon Parham
      Manufacturer: Journal Publishing, Inc.
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
      ASIN: B0008IWYI0
      Release Date: 2005-06-01

      Book Description

      This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on May 8, 2000. The length of the article is 349 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: Acxiom Corp. Reports Double-Digit Growth.
      Author: Jon Parham
      Publication: Arkansas Business (Magazine/Journal)
      Date: May 8, 2000
      Publisher: Journal Publishing, Inc.
      Volume: 17 Issue: 19 Page: 10

      Distributed by Thomson Gale
      AKZO NOBEL'S PHARMA ON COURSE FOR DOUBLE-DIGIT GROWTH.(financial outlook and management strategies for Pharma Group and other Akzo Nobel busines units)(Company ... An article from: Biotech Financial Reports
      Average customer rating: Not rated
        AKZO NOBEL'S PHARMA ON COURSE FOR DOUBLE-DIGIT GROWTH.(financial outlook and management strategies for Pharma Group and other Akzo Nobel busines units)(Company ... An article from: Biotech Financial Reports

        Manufacturer: Worldwide Videotex
        ProductGroup: Book
        Binding: Digital

        GeneralGeneral | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        BiotechnologyBiotechnology | Bioengineering | Engineering | Professional & Technical | Subjects | Books
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        ASIN: B0008IARN4
        Release Date: 2005-07-28

        Book Description

        This digital document is an article from Biotech Financial Reports, published by Worldwide Videotex on November 1, 2001. The length of the article is 2037 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: AKZO NOBEL'S PHARMA ON COURSE FOR DOUBLE-DIGIT GROWTH.(financial outlook and management strategies for Pharma Group and other Akzo Nobel busines units)(Company Profile)(Statistical Data Included)
        Publication: Biotech Financial Reports (Newsletter)
        Date: November 1, 2001
        Publisher: Worldwide Videotex
        Volume: 8 Issue: 11 Page: NA

        Article Type: Company Profile, Statistical Data Included

        Distributed by Thomson Gale
        Business Wire : MediCor Ltd. Reports Second Consecutive Quarter of Double-Digit Growth.
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          Business Wire : MediCor Ltd. Reports Second Consecutive Quarter of Double-Digit Growth.

          Manufacturer: Business Wire
          ProductGroup: Book
          Binding: Digital

          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
          ASIN: B0007UUV0C
          Release Date: 2005-03-11

          Book Description

          Word count: 729.
          Business Wire : Paul Hastings Posts Strong 2004 Results with Double Digit Revenue and Profit Growth.
          Average customer rating: Not rated
            Business Wire : Paul Hastings Posts Strong 2004 Results with Double Digit Revenue and Profit Growth.

            Manufacturer: Business Wire
            ProductGroup: Book
            Binding: Digital

            GeneralGeneral | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
            ASIN: B0007UV1GA
            Release Date: 2005-03-11

            Book Description

            Word count: 339.
            Business Wire : U.S. Wireless Market to Reach $212.5 Billion by 2008 According to TIA Study; Increase in 2004 Marks a Return to Double-Digit Growth.
            Average customer rating: Not rated
              Business Wire : U.S. Wireless Market to Reach $212.5 Billion by 2008 According to TIA Study; Increase in 2004 Marks a Return to Double-Digit Growth.

              Manufacturer: Business Wire
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
              ASIN: B0007UUE54
              Release Date: 2005-03-11

              Book Description

              Word count: 732.

              Books:

              1. Estimating in Building Construction (6th Edition)
              2. Executive Charisma: Six Steps to Mastering the Art of Leadership
              3. Exiles: Living Missionally in a Post-Christian Culture
              4. Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
              5. Fish! A Remarkable Way to Boost Morale and Improve Results
              6. FLIP: How to Find, Fix, and Sell Houses for Profit
              7. From Reel to Deal: Everything You Need to Create a Successful Independent Film
              8. Getting to Yes: Negotiating Agreement Without Giving In
              9. Getting to Yes: Negotiating Agreement Without Giving In
              10. Going Global: The Textiles And Apparel Industry

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