Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (Addison-Wesley Series on Organization Development)
Average customer rating: 4.5 out of 5 stars
  • Useful.Practical.
  • Interesting Model
  • Great book, plus...
  • The most helpful book...
  • A remarkable tool
Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (Addison-Wesley Series on Organization Development)
Kim S. Cameron , and Robert E. Quinn
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
Organizational ChangeOrganizational Change | Organizational Behavior | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Management ScienceManagement Science | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Organizational Culture and Leadership (The Jossey-Bass Business & Management Series) Organizational Culture and Leadership (The Jossey-Bass Business & Management Series)
  2. Diagnosing Organizational Culture Instrument Diagnosing Organizational Culture Instrument
  3. The Corporate Culture Survival Guide The Corporate Culture Survival Guide
  4. Corporate Culture and Performance Corporate Culture and Performance
  5. Strategic Organizational Change, Second Edition Strategic Organizational Change, Second Edition

ASIN: 0201338718

Download Description

Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, Cameron and Quinn focus on the methods and mechanisms that are available to help managers and change agents transform the most fundamental elements of their organizations. The authors also provide instruments to help individuals guide the change process at the most basic level culture. Diagnosing and Changing Organizational Culture offers a systematic strategy for internal or external change agents to facilitate foundational change that in turn makes it possible to support and supplement other kinds of change initiatives.

Customer Reviews:

4 out of 5 stars Useful.Practical........2006-11-06

Help in good manner to diagnose culture in organization. Have developed based on their approach a light software application.Very useful. Help to develop competency models based on cultural approach.

4 out of 5 stars Interesting Model.......2004-03-04

The model presented is an interesting and for the most part effective one. For an alternative model see O'Reilly, Chatman and Caldwell's OCP Method and in particular the commercially available web tools from ThinkShed (www.thinkshed.com) that leverage the method.

Whichever method you use, culture change is ultimately about the application of a consistent approach...my personal preference is the OCP because of the availability of robust web based tools that enable one to penetrate the organization to a much deeper level than is otherwise possible with a paper based model or an interview based model. This can be important if you are wanting to get at deeply rooted and/or problematic sub-cultures.

Smith

5 out of 5 stars Great book, plus..........2003-06-23

This is a great book. In addition, I recommend "Strategic Organizational Change" by Michael Beitler.

5 out of 5 stars The most helpful book..........2003-06-23

This is the most helpful book available on organizational culture. Their OCAI instrument (for diagnosing organizational culture) alone is worth more than the price of the book. I use Cameron & Quinn's material with every one of my clients.

Dr. Michael Beitler
Author of "Strategic Organizational Change"

5 out of 5 stars A remarkable tool.......2003-02-21

The authors provide a great model for understanding and diagnosing organizations. Their cultural quandrant methodology also provides a common language for people within an organization to talk about what they have and what they want. I recommend this for everyone who wants to understand their own organization. Their instrument (OCAI) is both easy to understand and easy to use.
Becoming a Master Manager: A Competing Values Approach
Average customer rating: Not rated
    Becoming a Master Manager: A Competing Values Approach
    Robert E. Quinn , Sue R. Faerman , Michael P. Thompson , Michael McGrath , and Lynda S. St. Clair
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    All DealsAll Deals | Blowout Books | Stores | Books
    Business & InvestingBusiness & Investing | Blowout Books | Stores | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Competing Values Leadership: Creating Value in Organizations (New Horizons in Management) Competing Values Leadership: Creating Value in Organizations (New Horizons in Management)
    2. Reframing Organizations: Artistry, Choice, and Leadership Reframing Organizations: Artistry, Choice, and Leadership
    3. I See What You Mean: Persuasive Business Communication I See What You Mean: Persuasive Business Communication
    4. Becoming A Master Manager: A Competency Framework Becoming A Master Manager: A Competency Framework
    5. Managing Business Process Flows: Principles of Operations Management w/ Student CD (2nd Edition) Managing Business Process Flows: Principles of Operations Management w/ Student CD (2nd Edition)

    Accessories:
    1. Strategic Human Resources: Frameworks for General Managers Strategic Human Resources: Frameworks for General Managers
    2. Fundamentals of Human Resource Management Fundamentals of Human Resource Management

    ASIN: 0470050772

    Book Description

    Practical strategies for building strong managerial skills!

    With the new Fourth Edition of Becoming a Master Manager: A Competency Framework, you can build practical skills in every area of managerial competency--skills you'll need to thrive in the diverse situations and challenges of the new millennium! The text guides you through eight interactive learning modules covering different leadership roles, including director, producer, mentor, facilitator, coordinator, monitor, innovator, and broker.

    Features designed to help you become a master manager:
    * The text's Competing Values Framework helps you develop new ways of thinking about the competing tensions and demands that are placed on managers.
    * The authors' unique skills-based approach prepares you for today's management challenges.
    * A highly effective five-step learning model (assessment, learning, analysis, practice, and application) helps you develop core leadership competencies.
    * Real-world managerial examples illustrate key concepts and offer insight into the roles that managers play in real companies.
    * Coverage of timely topics such as emotional intelligence, mentoring/coaching, and life balance will help you keep pace with today's rapidly changing workplace.
    Competing Values Leadership: Creating Value in Organizations (New Horizons in Management Series)
    Average customer rating: 4 out of 5 stars
    • Great for business or leadership researchers
    Competing Values Leadership: Creating Value in Organizations (New Horizons in Management Series)
    Robert E. Quinn , Jeff Degraff , and Anjan V. Thakor
    Manufacturer: Edward Elgar Publishing
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (JOSSEY-BASS BUSINESS & MANAGEMENT SERIES) Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (JOSSEY-BASS BUSINESS & MANAGEMENT SERIES)
    2. Leading Innovation: How to Jump Start Your Organization's Growth Engine Leading Innovation: How to Jump Start Your Organization's Growth Engine
    3. Becoming a Master Manager: A Competing Values Approach Becoming a Master Manager: A Competing Values Approach
    4. Leading with Values: Positivity, Virtue and High Performance Leading with Values: Positivity, Virtue and High Performance
    5. Building the Bridge As You Walk On It: A Guide for Leading Change Building the Bridge As You Walk On It: A Guide for Leading Change

    ASIN: 1845427351

    Book Description

    `I recommend this book to anyone wishing to understand and practice leadership. Leadership is often treated in mutually-exclusive categories, such as Theory X vs. Theory Y, managers vs. leaders, transactional vs. transformative, initiation vs. consideration, etc. The Competing Values Framework presented in this book transcends these dualities. It features eight competing but complementary values that are critical for managing today's complex and pluralistic organizations. The framework emphasizes the need for balance among the eight leadership roles, and an appreciation of the context, timing, and contingencies when the leadership roles facilitate and inhibit collective endeavors. I have followed the development and testing of the Competing Values Framework over the years. It makes important contributions to both theory and practice. It stimulates positive learning outcomes for students and managers.' - Andrew H. Van de Ven, University of Minnesota, US

    Creating value in a firm is an enormously complex endeavor. Yet, despite its complexity, value creation is the objective of every enterprise, every worker, and every leader. The Competing Values Framework can help leaders understand more deeply and act more effectively. In the first book to comprehensively present this framework, the authors discuss its core elements and focus attention on rethinking the notion of value. They emphasize specific tools and techniques leaders can use to institute sustainable change.

    The Competing Values Framework was developed in response to the need for a broadly applicable model that would foster successful leadership, improve organizational effectiveness, and promote value creation. It helps leaders think differently about value creation and shows them how to clarify purpose, integrate practices, and lead people. Named one of the 40 most important frameworks in the history of business, it has been studied and tested in organizations for more than 25 years. Currently used by hundreds of firms around the world, the Competing Values Framework serves as a map, an organizing mechanism, a sense-making device, a source of new ideas, and a learning system.

    This accessible resource will be of great use to organizational scholars interested in the concepts of value creation, organizational effectiveness, and competing values; to leaders and managers interested in enhancing and creating value in their organizations; and to change agents and consultants who use the Competing Values Framework as part of their intervention strategies or who are looking to help improve organizations.

    Customer Reviews:

    4 out of 5 stars Great for business or leadership researchers.......2006-11-15

    Subtitle: Creating Value in Organizations

    As a doctoral candidate in business management, I have leadership books growing out of my ears. When I discovered Competing Values Leadership, I prepared myself for the worst, secretly hoping these authors would offer a unique perspective on leadership that not only offers value but also demonstrates how leadership affects the bottom line in business. Fortunately, I wasn't disappointed.

    Competing Values Leadership is organized into two main parts, sub-divided into nine chapters. It includes a list of figures and tables used throughout the book to demonstrate key components of the Competing Values Leadership framework.

    Part I overviews the competing values theory and explains the four-quadrant visual model underlying this theory. The authors propose that "hundreds of organizations have used the framework to diagnose and implement culture change, establish competitive strategy, motivate employees, facilitate organizational development and change, implement quality processes, (and) develop high potential leaders..." (p. 12).

    Cases including Philips Electronics, Dana Corporation, Dell, General Dynamics, and SPX are provided to demonstrate value created by application of the framework which is divided into quadrants describing four value-creating leadership activities: Collaborate, Create, Compete and Control. The authors assert that balanced application of these competing values, preferences, and priorities which exist in all organizations will yield more value and better financial results.

    Part II discusses additional applications of the model and how behaviors of the Competing Values Leadership model can result in value creation and higher financial performance.

    Since the authors are researchers and academics, Competing Values Leadership is not a book easily examined cover-to-cover. It's filled with quantitative charts and research terms like "multiple regression" and "predictive analysis" unfamiliar to the typical business audience. Yet, once readers wade through the academic jargon, they will discover that the Competing Values Leadership model offers valuable insights into the inherent paradox of leadership and why leadership is actually a balancing act among extremes rather than a simple fix for organizational challenges.

    Armchair Interviews highly recommends this book for business professionals and leadership researchers interested in understanding a new approach to leading people, building organizational effectiveness, and achieving higher financial performance.
    Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
    Average customer rating: 4.5 out of 5 stars
    • Outstanding Resource for Mastering the Concept of Value-Added Selling
    • Just Closed Largest Order and Made $$$$
    • Great content shaby book
    • Not a great read
    • Value-Added Selling at it's best !!!!
    Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
    Tom Reilly
    Manufacturer: McGraw-Hill
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
    TechniquesTechniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
    Similar Items:
    1. Crush Price Objections Crush Price Objections
    2. Value-Added Sales Management Value-Added Sales Management
    3. SPIN Selling SPIN Selling
    4. Beyond Selling Value: A Proven Process to Avoid the Vendor Trap Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
    5. Strategic Negotiation: A Breakthrough Four-Step Process for Effective Business Negotiation Strategic Negotiation: A Breakthrough Four-Step Process for Effective Business Negotiation

    ASIN: 0071408819

    Book Description

    In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to­­now and forever­­deemphasize price in the selling equation.

    Customer Reviews:

    5 out of 5 stars Outstanding Resource for Mastering the Concept of Value-Added Selling.......2007-02-23

    This book is the definitive and primary source for value-added selling. Tom Reilly is by far the most knowledgeable and articulate spokesperson on this topic. This book sets the ground rules and provides a specific, how-to-do-it way to become a master at value-added selling.

    There have been scores of books published that attempt to accomplish what this book accomplishes in the sense that the others are strictly "Johnny-come-latelies." Anyone who does like or appreciate this book certainly does not understand sales and the contemporary role that value-added selling plays in today's sales world.

    One of the book's best ideas is how to present your price and stack your benefits relative to how your prospect wants to perceive value. That concept alone is worth the price of the book.

    5 out of 5 stars Just Closed Largest Order and Made $$$$.......2007-02-23

    I have been a professional salesperson for over two decades, and have sold all over the world. Finding a sales book that actually makes me money is difficult. Most sales books are very general and motivational based. Tom Reilly is right on target. This is not the first book I have read from this author. Crush Price Objections and Coaching For Sales Success were two books that I found to be excellent. His book Value Added Selling is even better. If you want to become a multi-million dollar producer, the ideas in this book will make it happen. I don't give my commission away anymore. I am an avid reader of sales books and consider this one of the best sales books written. I just closed one of the largest orders (profitable) in my sales career using tips from this book.

    3 out of 5 stars Great content shaby book.......2007-02-15

    Like the content. But needs a value added hardcover printer. You open the book and right away the spine breaks wherever you open it at. Very sad. If you cant make a quality hardcover then stick with the soft cover.

    Strange that he talks so much about value but then uses a shabby printer to print his book. I would have paid a couple extra dollars for better quality.

    I do admit that the contents are great. Would buy again

    3 out of 5 stars Not a great read.......2007-02-10

    Perhaps it's because this is old information to me but I found this book to be tedious and rather uninteresting. I must admit I stopped reading it and put it up for sale. But this is just my personal opinion. Others may find it very useful. I certainly do believe in value added selling.

    5 out of 5 stars Value-Added Selling at it's best !!!!.......2006-08-23

    This has to be one of the greatest books on selling I have ever read.

    The common sense approach and detailed ideas are easy to understand and follow.

    If your not Value-Added Selling in todays market then this book is a must read.

    Full Price: Competing on Value in the New Economy
    Average customer rating: 4 out of 5 stars
    • Too Many Anecdotes
    • Great title.
    • What an idea stimulator!
    • Another Speaker/Author "How true is that?"
    • This book is worth MORE than FULL PRICE!
    Full Price: Competing on Value in the New Economy
    Thomas J. Winninger
    Manufacturer: Dearborn Trade
    ProductGroup: Book
    Binding: Hardcover

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
    Similar Items:
    1. Winning the Profit Game: Smarter Pricing, Smarter Branding Winning the Profit Game: Smarter Pricing, Smarter Branding
    2. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
    3. Power Pricing Power Pricing
    4. The Price Advantage (Wiley Finance) The Price Advantage (Wiley Finance)
    5. The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference

    ASIN: 0793139546

    Book Description

    Despite the fact that corporate revenues are higher than ever, corporate profits remain flat. To stand apart from the competition and succeed in the new economy, businesses need to stop competing on price and focus instead on value.

    By meeting the highest needs of your company's premium customers, says master business strategist Thomas J. Winninger, you can maximize your value and charge full price. Just follow these strategies: define the essence of your business, communicate its tangible value, benchmark your uniqueness, and anticipate the changing needs of your best customers.

    By selling value—not low price—your profits will soar.

    Customer Reviews:

    3 out of 5 stars Too Many Anecdotes.......2002-12-13

    The author is a superb speaker but his writing lacks substance. Although I admire his attempt at using practical examples, many of them were not applicable to my business. The substantive information was very good but could have been contained in a speech or article.

    3 out of 5 stars Great title........2002-01-02

    The author is laso a great speaker, much better at speaking than writing. The anecdotes are superficial as the book is a compilation of presentation slides written in an afternoon.

    5 out of 5 stars What an idea stimulator!.......2001-11-09

    Let's start with a premise: we'd all like to get full price for our goods and services. No one really wants to be on the losing end of a discount war. . . . and in that struggle, everybody loses. Full price sounds like a good idea. But, is it realistic? I began Winninger's latest book with a bit of skepticism.

    Full Price begins with an emphasis on maximizing value perception. When I saw that phrase in the table of contents, I wondered what this book might say that hasn't already been said by countless authors beating the same drum. Aha! The difference is in the countless examples that illustrate every one of the author's points. Winninger walks his talk-the value of his book is certainly maximized by the real-life examples. I can't tell you how many ideas I gleaned from those examples-page after page of examples and best practices.

    Winninger, founder of Winninger Institute for Market Strategy in Minneapolis, knows his stuff. He's a professional speaker and consultant who's worked with over a thousand companies in many fields. This is definitely a case of "been there, done that." You'll discover that value as you move through his 15 chapters. I chuckled when I noticed what the author did with the quotes at the start of each chapter. After quoting others for the first two chapters, he quoted himself for the rest! He must have enjoyed writing this book.

    The book is organized very well. Chapter titles include Selling the Program, Vertical Integration, Segmenting Your Services to Targeted Customers, Owning the Customer's Buying Cycle, and Promoting Differences. This easy-to-read book gets more exciting as it continues, with chapters on Substantiating Value, Not Price; Living the Brand; Exploiting Technology; and Forging the Indestructible System. And every chapter is stuffed with best practice examples. Can you tell I was impressed with the way these examples brought the author's points to life?

    The whole premise of the book is achieving Maximum Value Perception: seeking and fulfilling the highest need of your premium customer. Think about those words. Each is explained in the book, but let me share the questions that flow from the author's discussion: 1. Who is my premium customer? 2. What is my premium customer's highest need? 3. How do I determine my Maximum Value Perception? 4. How do I achieve Maximum Value Perception and receive full price? These questions are answered as the reader is stimulated, then we're off and running!

    Fast read, summaries at the end of each chapter, validating footnotes, and a good index. This is a book you'll read eagerly, salivating at the thought of how you'll apply your learnings to overcome your competition. And this is a book you'll return to from time to time to stimulate more great ideas to differentiate yourself from the competition.

    1 out of 5 stars Another Speaker/Author "How true is that?".......2001-10-17

    If you are looking for a book that offers you about 250 pages of grammatical errors, tenuous examples, and page after page of shameless self-promotion than this is the book for you. If not, then I suggest you keep shopping.

    5 out of 5 stars This book is worth MORE than FULL PRICE!.......2001-08-13

    Through the many case studies in this book, Thom Winninger shows us how we can create value for our customers and clients. The bottom line is that he teaches us how to get our customers/clients to focus on what we can deliver rather than what we charge. I found this book easy to read, easy to understand and entertaining. The case studies (short and to the point) create examples that apply to just about every type of business.
    Competing for Customers and Capital
    Average customer rating: 5 out of 5 stars
    • A new perspective for assessing firm performance
    Competing for Customers and Capital
    Victor J. Cook Jr.
    Manufacturer: South-Western Educational Pub
    ProductGroup: Book
    Binding: Hardcover

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
    Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Marketing Metrics: 50+ Metrics Every Executive Should Master Marketing Metrics: 50+ Metrics Every Executive Should Master
    2. Competing on Analytics: The New Science of Winning Competing on Analytics: The New Science of Winning
    3. Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
    4. Managing Customers as Investments: The Strategic Value of Customers in the Long Run Managing Customers as Investments: The Strategic Value of Customers in the Long Run
    5. Marketing by the Dashboard Light Marketing by the Dashboard Light

    ASIN: 0324405979

    Book Description

    Not only do the goals of marketing departments often fail to match those of finance, they sometimes outright conflict. The two departments speak different languages, they have no clear link, and - bottom line - the markets for customers and investors are separate. But one innovative book can change everything. CREATING MARKET VALUE illustrates a cause-and-effect model of relationships between marketing and finance based on a common language, economic theory, and financial accounting data. This model links intangible assets to the market value of firms. Breaking with the tradition of valuing companies based on unrelated ratios and metrics, Dr. Victor Cook identifies three metrics that bind marketing and finance: the Value Sales Principle, the Rule of Maximum Earnings, and the Competitive Valuation Paradigm. These groundbreaking principles point to a model that unites important metrics from marketing and sales and adds to the understanding of exactly what drives the value of an organization.

    Customer Reviews:

    5 out of 5 stars A new perspective for assessing firm performance.......2006-08-22

    Competing for Customers and Capital is a must read for those in the finance and marketing areas, and especially for those who are, or aspire to be, upper-level managers. Whether you agree with his approach or not, the concepts Cook presents will encourage you to think about the marketing-finance interface in a new and collaborative way. As the first set of chapters is devoted to developing the theoretical constructs used in the book, I would suggest that you begin with chapter 5, read thought to the end and then come back and read chapter 1. Chapters 2 through 4 are not for the quantitatively challenged. For me the book's most evocative idea is illustrated in Chart 1-5, which suggests a much broader and longer term view of the customer as captured by the enterprise marketing concept. Enjoy!
    Competing by Design: Creating Value and Market Advantage in New Product Development
    Average customer rating: 5 out of 5 stars
    • word, college heads
    Competing by Design: Creating Value and Market Advantage in New Product Development
    Craig Erhorn , and John Stark
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
    Product ManagementProduct Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    ASIN: 0471132160

    Book Description

    This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.

    Customer Reviews:

    5 out of 5 stars word, college heads.......2003-12-30

    this author, mr. erhorn, "might" just be the father of a friend of this valued amazon.com customer... and if you're around 20-22 years old and want some food for thought, or maybe if it's required for class, keep that in mind.
    Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
    Average customer rating: Not rated
      Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
      R. Eric Reidenbach , and Reginald W. Goeke
      Manufacturer: ASQ Quality Press
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
      Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
      Similar Items:
      1. Dominating Markets with Value: Advances in Customer Value Management Dominating Markets with Value: Advances in Customer Value Management
      2. Value-Driven Channel Strategy: Extending the Lean Approach Value-Driven Channel Strategy: Extending the Lean Approach
      3. Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't

      ASIN: 0873896807

      Book Description

      This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.

      Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.
      Competing on Value
      Average customer rating: 3 out of 5 stars
      • A 5-pager extended into a 150-pager
      • The ONLY way to sell
      Competing on Value
      Mack Hanan , and Peter Karp
      Manufacturer: AMACOM
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      PricingPricing | Management & Leadership | Business & Investing | Subjects | Books
      ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
      TechniquesTechniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
      Similar Items:
      1. Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
      2. Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
      3. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
      4. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

      ASIN: 0814450369

      Customer Reviews:

      1 out of 5 stars A 5-pager extended into a 150-pager.......2002-11-17

      Why bother telling something in a long and cumbersome way, if you can say it straight? The authors of the book cover an important concept of the economic value to the customer and its application to sales/business strategy. However, the book will make anyone who received formal business education yawn. It lacks real-life examples AND IS OVERLY REPETITIVE. This could have been a nice and fresh magazine article, instead it turned into a stiff and boring hardcover book.

      5 out of 5 stars The ONLY way to sell.......2000-03-30

      This book discusses VALUE. Value is not what you put INTO your products and services, it is what the customer GETS OUT. Three qualifiers of value are how much, how soon, and how sure--these are what the customer needs to know.

      Value is applied to impact a customer's business--his profits. Profits come from the customer selling more and/or from reducing costs. Nothing else matters.

      Four chapters summarize the value strategy: know your value, price your value, sell your value, and control your value. These chapters and this book are invaluable for getting away from selling on features and functions and, instead, competing on value.

      This book is tremendous in its own right, and it is--or should be--the "prerequisite" for one of Hanan's other books, "Consultative Selling."

      In summary, this is highly recommended for every company that sells products and/or services.
      The Theory and Practice of Corporate Communication: A Competing Values Perspective
      Average customer rating: Not rated
        The Theory and Practice of Corporate Communication: A Competing Values Perspective
        Alan T. Belasen
        Manufacturer: Sage Publications, Inc
        ProductGroup: Book
        Binding: Paperback

        CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
        CommunicationCommunication | Words & Language | Reference | Subjects | Books
        GeneralGeneral | Reference | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        Similar Items:
        1. Strategic Marketing Analysis, 2nd Edition Strategic Marketing Analysis, 2nd Edition
        2. Building Smart Teams: A Roadmap to High Performance Building Smart Teams: A Roadmap to High Performance
        3. Organizations: Management Without Control Organizations: Management Without Control
        4. Ethics in the Workplace: Tools and Tactics for Organizational Transformation Ethics in the Workplace: Tools and Tactics for Organizational Transformation
        5. Organization Change: Theory and Practice (Foundations for Organizational Science) Organization Change: Theory and Practice (Foundations for Organizational Science)

        ASIN: 141295035X

        Book Description

        “Professor Belasen’s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a sophisticated and critical way. Not only will they learn to do their jobs well, they will also understand why.”

        —Gary P. Radford, Fairleigh Dickinson University

        The Theory and Practice of Corporate Communication: A Competing Values Perspective offers an integrative approach to corporate communication. Author Alan T. Belasen covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework to provide a fuller and more coherent view of corporate communication in which a dynamic interplay of complementary and often competing message orientations takes place.

        As an organizing schema, the Competing Values Framework for Corporate Communication (CVFCC) helps capture the richness, complexity, and interdependence of communication approaches (e.g., rationalistic, humanistic), functions (e.g., media relations, employee relations, government relations, investor relations), managerial roles (e.g., broker, director, mentor, innovator), and organizational stakeholders (e.g., employees, customers, regulators, investors, reporters). As a practical approach, it enables corporate communication executives and professionals to operate under the burden of contradictory and often inconsistent expectations coming from diverse constituencies. Responding to these expectations is vital for building a strong identity and sustaining a credible organizational image.

        The CVFCC brings the whole (corporate communication) and parts (marketing communication, financial communication, organizational communication, management communication) into a more sophisticated theoretical treatment of corporate communication that goes beyond merely discussing “best practices.”

        Key Features

        · The CVFCC is integrated throughout, providing the necessary roadmap for navigating the diverse range of activities and organizational functions that fall under the heading of “corporate communication”

        · Using case studies and practical applications (from such companies and organizations as Starbucks, NASA, the American Red Cross, Johnson & Johnson, FedEx, and Oracle, among others), the book promotes the teaching of corporate communication from a strategic viewpoint

        · Each chapter ends with a case study to help readers make sense of the connections between actual situations (what happened?) and theory (how do we make sense of what happened?)

        · By examining recent corporate failures, learning methods for identifying effective corporate governance practices, and developing integrity programs, readers learn that corporate social responsibility requires not only ethical leaders, but also effective corporate communication strategy, strong corporate culture, and individual involvement


        Books:

        1. Difficult Conversations: How to Discuss what Matters Most
        2. Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success
        3. Double-Digit Growth: How Great Companies Achieve It--No Matter What
        4. Estimating in Building Construction (6th Edition)
        5. Executive Charisma: Six Steps to Mastering the Art of Leadership
        6. Exiles: Living Missionally in a Post-Christian Culture
        7. Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
        8. Fish! A Remarkable Way to Boost Morale and Improve Results
        9. FLIP: How to Find, Fix, and Sell Houses for Profit
        10. From Reel to Deal: Everything You Need to Create a Successful Independent Film

        Books Index

        Books Home

        Recommended Books

        1. Skin Care and Cosmetic Ingredients Dictionary
        2. Glass House: The Art of Decorating with Light
        3. The Ruby Slippers of Oz
        4. Van Gogh: A Self-Portrait : Letters Revealing His Life As a Painter
        5. America Alone: The End of the World as We Know It
        6. From Baghdad, With Love: A Marine, the War, and a Dog Named Lava
        7. Chytridiomycetarum Iconografia
        8. The Audit Process: Principles, Practice & Cases
        9. The Unseen Revolution: How Pension Fund Socialism Came to America
        10. A Palm for Mrs. Pollifax