Book Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.
Customer Reviews:
Student review.......2006-10-19
My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.
BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01
As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.
Perfect for the Classroom!.......2004-09-27
I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.
A Great Book for College Students.......2004-09-23
Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.
BC:PP is an instructor's dream!.......2004-09-22
I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
Book Description
Providing structured self-teaching guidance, this hands-on workbook presents a variety of exercises and sample test questions that review chapter concepts and key terms. Totally revised, the Study Guide also helps students enrich their vocabularies, master frequently misspelled words, and develop language competency with bonus C.L.U.E. exercises. The Study Guide presents application exercises for all of the writing chapters in the text. Each application exercise includes special tutoring tools to help students complete the activity effectively but independently. Nearly all exercises are self-checked so that students receive immediate feedback. The Study Guide is especially helpful for students with weak language skills and for short-term, evening, or distance-learning classes. Its question-oriented format ensures better student performance on chapter tests.
Average customer rating:
- Good text but there is a better, less expensive one
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Business Communication: Process & Product
GUFFEY
Manufacturer: Not Avail
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
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Running Meetings & Presentations
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ASIN: 0324312237 |
Customer Reviews:
Good text but there is a better, less expensive one.......2007-01-04
Business Communication: Process & Product is an excellent but very expensive book. It is a self-contained system for teaching business communications to students with step-by-step instructions, lesson plans, overheads, PowerPoint presentations, assignements, and assessments. Students will learn how to develop effective memos, e-mails, business letters, reports, proposals, and resumes. They will also be given pointers for better oral presentations and interview techniques. Ellen Guffey produces a similiar book called Essentials of Business Communications. It has a soft cover, basically the same information and teacher/student support, and sells for $45 less. It contains more reference to real company situations and humorus cartoons for increased reader interest. In my opinion, this book is the better option of the two.
Book Description
Emphasizes the writing process and gives readers a sound introduction to workplace communication. Unique in approach, the book is shorter than most, devoting coverage to all major topics of professional communication in an accessible and flexible style. Each chapter opens with real-life scenarios, offers before and after writing samples, includes writer's reflections and ends with application and learning exercises.
Emphasizes how to transform thoughts and ideas into meaningful communications. Includes insights into why writers make certain communication decisions regarding word usage, organization, layout and tone. Emphasizes the importance of self-assessment, decision making, and techniques for solving writing-related problems. Includes information on blogs, instant messaging, Web sites, online help, email etc.
A valid communication resource for all employees in any workplace.
Customer Reviews:
Cheap and quality book........2007-09-13
I received the book just on time my class started. I talked about it in class and some of my classmates ordered too. Highly recommended! Thank you!
Product Description
The purpose of this book is to bridge the gap between the theory and practice of project management by presenting proven and practical guidelines that can be immediately applied for successful management. This book is organized as a series of essays on the what and how of successful Project Management, each one dealing with a specific and practical aspect of Project Management. The essays serve as windows into the world of Project Management and present an integrated panoramic view of challenges and best practices. It is my sincere hope that professionals at all levels and in various functions of management including executives, engineers, project managers, systems analysts, client representatives, team members and students of Project Management will find this book useful. Avoid the rat holes and catch the pot of gold at the end of the rainbow with the ideas described in this book.
Customer Reviews:
Finally---a book that explains what Project Managers do!.......2006-09-24
This book is absolutely a must-read for any Project Manager! More importantly, this book can easily apply to so many other fields. It is simply written, easy to follow, and the analogies are great! The whole concept of Project Management can be projected onto any other sector for people other than IT engineers (Like Me!!!). I love that anyone (ex orchestra conductor/physician/attorney/chef/pilot etc) can pick up this book and apply it to their profession. I think this novella is a great read for the small business owner for ideas and inspiration! I finally understand what Project Management entails!
As an aside, I also like the catchy front cover...
Book Description
This book guides users through the entire writing process—prewriting, writing, and rewriting—developing an easy-to-use, step-by-step technique for creating the types of documents they will encounter on the job. The authors' conversational style engages students in the writing process and encourages hands-on application. The book discusses ethics, audience identification, electronic communication, and the role of technical writing in the workplace. For anyone who needs to compose written presentations—and especially those who have no formal training in doing so.
Customer Reviews:
Best tech writing intro book that I have found.......2006-12-13
I am taking tech writing classes now. Our textbook was terrible. I searched everywhere for good resources and this book was the winner by far. It is a very useful how-to-do-it book. I emphatically recommend this book for anyone in a tech writing role--as a student or at work.
Technical Writing : Process and Product (5th Edition).......2006-06-02
This book contains plenty of good information on the process of technical writing. It is however very difficult to read, because of the only style is that it is constantly varying. The authors should take some of their own advice in any future editions.
Technically very good.......2005-10-18
We use this text by Gerson and Gerson for the technical writing class at the community college where I work. It is an incredibly useful book, particularly for those who are beginning their college careers, and for those who are going into technical fields that require clarity and precision.
Some of the outstanding features of this text include the following:
* Technology tips, providing useful instruction on basic computer literacy
* Techlinks, with updated online material and resources
* Writing at Work Case Studies, showing real-world examples of the ideas being presented
* Before/After Examples, which shows the value of revision
* Sportlights, similiar to the Writing at Work, again shows real-life applications of how business uses technical writing
* Checklists, for ease of remembering and following through on all aspects of the material presented
* Margin Call-Outs, sort of like pull-quotes that highlight particular points of interest in the documents being examined
* Web Workshops and a Companion Website
The units in this book include sections on correspondence (memos, email, letters, including cover letters in trying to find a job), technical publications (fliers, brochures, newsletters, etc.), electronic communications (websites and online help), report writing (MLA and APA styles are presented, as well as methods of research), and a handy handbook of grammar aids as the final section, to help with punctuation, spelling, mechanics and other items of grammatical interest.
There is also a section on oral communication - while this is not a speech textbook, so much of one's business image comes from the way one presents himself or herself orally, on the telephone, in presentations, in interviews, and in everyday conversation. The Gersons also provide some information on using PowerPoint and other visual aids in effective presentations.
This is a great textbook, useful for classroom settings as well as individual study and reference. The layout is visually interesting and well-formatted, We use it in the Tutoring Center of my college in addition to the technical writing course offered on campus, as most classes on campus have an element of writing.
Useful and valuable ...........2005-02-07
Terrific, easily readable, and highly recommended for tech writers and those learning the craft, as well as for those corporate staff who will work with tech writers.
Liked the parts on short reports, long reports, grammar, punctuation, research, graphics, oral presentations, instructions, technical description, and objectives.
Did not like the wasted political-correctness (PC) ink devoted to "sexist language," which was unnecessary and does not fit in with the value of the other material in this book. That kind of condescending verbiage detracts from an otherwise superb and useful text.
Still valuable for most readers.
This really is a good book........2004-06-09
I learned a lot from this book.
Book Description
Many people never engage in formal debate, but argumentation is a naturally occurring dimension of most relationships. The authors, embracing a narrative approach to arguing, clearly demonstrate the role that arguments play in understanding complex issues, forming opinions, shaping discussions, and resolving disagreements. The first part of this highly useful text introduces students to the component areas and principles of argumentation; the second part discusses the unique traits of argumentation in specialized settings. Chapters include complete lists of key terms and stimulating activities.
Customer Reviews:
Time's Up.......2005-10-02
I purchased "Arguments and Arguing: The Products and Process of Human Decision Making, Second Edition" on Aug. 31st 2005. When I chose this book it was solely because its delivery date was 3-5days. Needless to say the book did not come into my possession until Sep.29th 2005. This delay reflected in my work as my time to prepare for college courses diminished. I am now stuck with a book I no longer need of which I payed full price. I am very unhappy with the level of accountability this web site has demonstrated. I demand compensation.
Book Description
Business Communication Interactive Text: Process and Product, 4th takes users through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. Interactive Text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides users with active learning tools and tutorials , and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package ? no "assembly" is required. Business Communication Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.
Book Description
This digital document is an article from Photo Marketing, published by Photo Marketing Association International on January 1, 2003. The length of the article is 1670 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The AC shops for a photo mug online: the product is great, but the process leaves something to be desired. (Retailing).(Anonymous consumer)
Publication:
Photo Marketing (Magazine/Journal)
Date: January 1, 2003
Publisher: Photo Marketing Association International
Volume: 78
Issue: 1
Page: 25(2)
Distributed by Thomson Gale
Average customer rating:
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Assessing Facial Ids.(biometric facial recognition products)(Brief Article): An article from: Security Management
Michael A. Gips
Manufacturer: American Society for Industrial Security
ProductGroup: Book
Binding: Digital
Nonfiction
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General
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General
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ASIN: B0009FENCM
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Security Management, published by American Society for Industrial Security on September 1, 2001. The length of the article is 570 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Assessing Facial Ids.(biometric facial recognition products)(Brief Article)
Author: Michael A. Gips
Publication:
Security Management (Refereed)
Date: September 1, 2001
Publisher: American Society for Industrial Security
Volume: 45
Issue: 9
Page: 14
Article Type: Brief Article
Distributed by Thomson Gale
Books:
- Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
- Business Research Methods with CD (McGraw-Hill/Irwin)
- Case Studies in Organizational Communication: Ethical Perspectives and Practices
- Correlation and Regression: Principals and Applications for Industrial/Organizational Psychology and Management (Organizational Research Methods)
- Cost Accounting (12th Edition) (Charles T Horngren Series in Accounting)
- Crash Proof: How to Profit From the Coming Economic Collapse (Lynn Sonberg Books)
- Data Lifecycles: Managing Data for Strategic Advantage
- Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (Addison-Wesley Series on Organization Development)
- Difficult Conversations: How to Discuss what Matters Most
- Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success
Books Index
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Study Guide for Guffey's Business Communication: Process and Product, 5th
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