Book Description
The way you think can make you or break you. In
The Power of Attitude, entrepreneur Mac Anderson presents some strong suggestions that can guide readers toward success. A complement to his first book
The Nature of Success, this book features the same powerful imagery but emphasizes the internal workings of the mind and heart that drive a person in productive paths. As founder of Successories, the leading manufacturer of inspirational and motivational wall decor, Anderson practices what he preaches with notable results. In his introduction, he writes of his hope to "energize and inspire you to live the life of your dreams, and then also to make a positive difference in the lives of others."
Customer Reviews:
Well done!.......2007-07-04
A friend told me about this author so I bought the book the other day. I couldn't put it down! I plan to purchase 20+ and give one to each member of my family. There is no judgement in this book, only open minded paths to peace. I highly recommend it!
Inspiration.......2007-04-12
Coffee table meditation reading I read a page a day to get a prespective of myself and the day that lies ahead, good advice morale boster something to mediate on its all about the attitude and what you let in and believing in yourself and your dreams.
A Perspective Renewer..........2005-03-10
I highly recommend this book to anyone needing a little reminder that life isn't really all that bad! If you feel as though you're too stressed or working too hard - read this book.
This book is very reflective yet action oriented.. easy to read, great anecdotes, great pictures.. and it's very powerful.
Short & Sweet: It renewed my perspective on a lot of things.
Customer Reviews:
A Must Read Book To Begin Understanding Indonesian Politics.......2000-07-31
Within his collection of essays in this book, Anderson explores the underlying cultures of Indonesian politics. He ties back the political atmosphere of Indonesia to the social values of the most dominant culture in Indonesia, the Javanese culture. These essays were written prior to 1984 (mostly in the late 60's), but their contents relate well even to the present political scenes of Indonesia.
As an American citizen with Indonesian ancestry, I find that this book would help anyone who is interested in learning the complexity of Indonesia's sociopolitical arena. A lot of misunderstandings about Indonesia's politics can be cleared by reading this book. This book does not talk about the current political scenes, rather it explains the origins of political values that are dominant in Indonesia even today.
Average customer rating:
- Attitude Is Altitude
- Great Read full of Great Quotes / Advice
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The Power of Attitude
John C. Maxwell
Manufacturer: Cook Communications Ministries (CO)
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ASIN: 1589193970 |
Book Description
You are only an attitude away from success. Discover the secrets for cultivating a positive mindset. NEW YORK TIMES best-selling author, John C. Maxwell, provides you with the power you need to think bigger and bolder thoughts, live with healthier and more positive attitudes, influence the lives of others for the better, and lead with excellence. He mixes the insights of great thinkers with the timeless truth of scripture, and then adds his own astute observations to deliver a maximum dose of motivation.
Customer Reviews:
Attitude Is Altitude.......2002-03-07
Maxwell has written about two dozen books in which he examines various dimensions of human development within professional careers and personal lives. He tends to recycle the same ideas from book to the next but all of the ideas are sound. In this volume, he assembles a wealth of quotations which directly or indirectly affirm the power of attitude; by implication, they also suggest the implications and consequences of what is generally referred to as a "negative attitude." In terms of its design and length, this is a "small book" but in terms of the quality of material provided, it offers substantial value. There are several reasons why I urge executives to purchase this book. First, because many of the quotations may be unfamiliar to them and thus help to stimulate some new ideas, perspectives, etc.; also, it is desirable to have the book near at hand to consult when drafting a speech, letter, e-mail, report, or presentation of some kind; also, to provide a copies of the book as gifts to associates, customers, prospective customers, etc.; and finally, when professional or personal circumstances are especially stressful, to be nourished, comforted, and perhaps even reassured by the values of those who are quoted. Maxwell inserts his own observations throughout the anthology whenever and wherever appropriate. Reading and then re-reading this book will help to create and then sustain a positive mindset, just as regular exercise will ensure physical fitness. Now more than ever, we need both.
Great Read full of Great Quotes / Advice.......2001-10-14
I gave this book 4 stars because, while it was refreshing to read and I definitely learned quite a bit, it wasn't a paradigm-shifting book, which is what I am increasingly moving towards for my 5 star books.
The Power of Attitude is one of my favorite quick reads (short book) with very useful and inspirational quotes from some of the world's greatest businessmen and politicians. This book is one of my favorites for inspiration but Power of Leadership by Maxwell is another must read if you are looking for motivation / advice on leadership. If you are looking for a full-blown book try his book, 21 Indispensable Qualities of a Leader or 21 Irrefutable Laws of Leadership.
They key to getting any long-term value out of Maxwell's books is to highlight the quotes you love and integrate them into your daily life. Practice what you read essentially.
Book Description
Perhaps nowhere is the American obsession with beauty and glorification of youth more prevalent than in gay male culture. Aging, however, is an inescapable fact of life. Negativity and prejudices about this inevitable process can often result in a midlife misspent in self-loathing and despair.
Noted gay psychotherapist Dr. Harold Kooden draws on new research and his vast professional experience to separate facts from fears, as he examines aging and its impact on key areas of gay life: body image and sexuality; physical and spiritual health; work and play; friendships and relationships.
For the first openly gay generation in the U.S. entering a new life stage, this remarkable book offers help, strength, support, and direction-revealing how the skills mastered in a hard-won struggle for survival, recognition, and respect can play an important part in every gay man's empowerment and acceptance of his self in midlife.
Perhaps nowhere is the American obsession with beauty and glorification of youth more prevalent than in gay male culture.Aging, however, is an inescapable fact of life.Negativity and prejudices about this inevitable process can often result in a midlife misspent in self-loathing and despair.
Noted gay psychotherapist Dr. Harold Kooden draws on new research and his vast professional experience to separate facts from fears, as he examines aging and its impact on key areas of gay life: body image and sexuality; physical and spiritual health; work and play; friendships and relationships.
For the first openly gay generation in the U.S. entering a new life stage, this remarkable book offers help, strength, support, and direction-revealing how the skills mastered in a hard-won struggle for survival, recognition, and respect can play an important part in every gay man's empowerment and acceptance of his self in midlife.Perhaps nowhere is the American obsession with beauty and glorification of youth more prevalent than in gay male culture. Aging, however, is an inescapable fact of life. Negativity and prejudices about this inevitable process can often result in a midlife misspent in self-loathing and despair.
Noted gay psychotherapist Dr. Harold Kooden draws on new research and his vast professional experience to separate facts from fears, as he examines aging and its impact on key areas of gay life: body image and sexuality; physical and spiritual health; work and play; friendships and relationships.
For the first openly gay generation in the U.S. entering a new life stage, this remarkable book offers help, strength, support, and direction-revealing how the skills mastered in a hard-won struggle for survival, recognition, and respect can play an important part in every gay man's empowerment and acceptance of his self in midlife.
Customer Reviews:
Great Passage into Mid-life.......2005-09-06
This is an interesting, provocative, and timely book, and a pleasure to read. It encourages middle-aged gay men to reassess their lives, overcome "the youth fetish, body fascism, and ageism of the gay male world," and to live whole and fruitful lives. While many of the ideas and suggestions are platitudinous pop-psychology, like the ubiquitous solutions of "change of attitude," the author manages to pose many insightful questions that operate even outside his own paradigm of a rebel, anarchist, and activist. Those who fit this paradigm may find even more to gravitate to than I did. Similarly, I'm not sure how most readers will respond to the author's repeated claims of both internalized and externalized homophobic victimization; obviously, queer-bashing continues unabated by the religious right and the likes of Matthew Shepard's murderers, and maybe many of us still retain too many self-censors, some of which are healthy, others not so. If so, Kooden has many ideas to help overcome them. It's a contentious, but central, point, that middle-aged gay men are still fighting to overcome more and more "closets," especially in the fight against ageism.
I agree generally that there is something distinctive and unique about "gay" sensibilities, and we should foster the fulfillment of these distinctive sensibilities. I'd only add "within the bounds of public decency" and "as an individual, not some prototype, determines." He also has the reader do a lot of mental fantasizing and questioning of assumptions, through a kind of internal Socratic dialogue, which I think is a useful re-engineering and self-examination technique. As Socrates demonstrated, life improves with question-asking, not by question-begging. Those who have read my praise for Elliot Cohen's "What Would Aristotle Do?" will find many similar techniques employed here.
The book's eight chapters focus on body-image, hedonism, play/work, relationships, "true self-esteem," creating one's own value system, spirituality, and letting go -- each through the prism of having "come out." Each is stimulating in its own right, and all have something positive to contribute to one's overall self-image as he enters middle age. I found the chapter on spirituality by far the least interesting, only because, for me, at least, there's no "there." But even an atheist can appreciate his comments.
Despite being a pleasure to read, I have three main criticisms: (1) The author suggests a new fantasized model of the ideal gay-male at mid-life instead of the old (no pun intended), asexual, unattractive, lonely, out-of-shape, gay stereotype. I confess, if one must resort to stereotypes, his is infinitely more appealing. But why resort to any stereotype at all? Frankly, I'm tired of monolithic stereotypes of any kind. Besides, isn't it hypocritical to beg for "diversity" on one hand, but insist upon "homogeneity," on the other? (2) Kooden's over-arching theme is that gays should not operate by non-gay rules; instead gays should make their own rules as they go along. But what if everyone universalized this maxim, including militant homophobes? Then what? And while Kooden addresses the pressure to conform, such pressures within the gay community are often greater than those outside it. Beg to differ with gay "orthodoxy," and you'll be called a "Nazi" and have something thrown at you. So much for individuality. (3) Finally, there's no insight from, and in fact several conflicts with, evolutionary psychology, which I found disappointing. For example, EP recognizes "youthfulness" as a biologically-inherited disposition for reproductive or sexual fitness. How does this scientific fact fit his new-gay-middle-aged-man model? It's an issue that people of all sexual orientations must deal with.
The book is extremely well-written with Charles Flowers as co-author. All in all, a very insightful and useful read. It deserves wide readership by all ages.
Mainstrem meets Subculture........2002-07-23
Perhaps the strongest part of this book is it's tie to academic gerontology. Many of the theories of ageing that Kooden uses in this book relate to hetero-geontology. This impressive thing is he takes academic theoritical mish-mash and uses it to a good effect; to help people.
Not only is this book useful for mid-life men, but men in their 60s, 70s, and 80s etc -- but as well should be read by every gay male. Ageing, no matter how much we choose to deny it, effets everyone. Kooden's book looks at ageing in gay culture with an individualist perspective. The individual reading this book can be helped by it - no matter where his position in life.
To learn more about Gerontology, Gay Men or Both, this insightful book helps one to think about and reflect on these issues, and helps them think about themselves
Pretty good........2001-07-10
I think this book is a must read but there are some parts I didn't like. Like the constant suggestion to seek psychiatric or psychological help in getting through certain issues. I'm sure this is helpful to some but to others it would be a waste of money. There's also a lot of emphasis on coming out. I don't think this is something that everybody must do. It really depends on the individual's situtaion. What I liked about the book was the constant affirmation that being gay is ok. You can be yourself. And as you get older that becomes the main focus of your life - being yourself and expressing yourself in whatever way you feel appropriate. Momma and daddy's not standing behind you ready to pounce on you. But overall, it's a good book. Just skim through the touchy-feely stuff.
A Bible For Any Gay Man Entering or Within Middle Age.......2000-12-13
I was astonished at how helpful and powerful this book is. Having completed Rik Isensee's "Are You Ready?" which deals with the same subject, I had laid the groundwork for a more advanced examination of the gay man's reaction and strategies for handling middle age. This book is the perfect "next step." While "Are You Ready?" is a great book that can help start the process of positive thinking regarding middle age, "Golden Men" delves into the subject deeper and enlightens the reader into truly eye-opening new ways of understanding what is actually happening as a gay man enters his 40's and 50's and how to cope with the associated pressures and fears in a remarkably positive way. Divided into sections that examine body, mind and spirit, each chapter looks honestly at the effects of both gay and non-gay culture on the average man's thinking and perception, forces that are both natural and societal in origin, and many other factors that add to the complexity of the middle age transition. With that frank, as-it-really-is honesty, which is also presented with compassion and sensitivity, Koonden & Flowers offer alternative ways of thinking and positive exercises that are designed to bring the reader further away from the fear and depression many men in this age group may face. Some observations are downright profound and I would be surprised if anyone in serious need of a "guide" to handling midlife in a rational manner did not come away from reading this book feeling they had more control over their future. No book can completely dispell anyone's fears or concerns about aging, or change our own internal ageism, but this book is unquestionably a powerful tool in reshaping your outlook. Recently on a NYC subway, a man noticed I was reading this book and, with great interest, asked where he could get it. I felt as though there must be a ton of other men feeling that same middle-age panic and I wish I could steer as many as possible toward this book. It truly is providing an important, even essential, service to any gay male entering or living within middle age (and having a hard time of it). Personally, I am extremely grateful to the authors for writing such a valuable work and feel fortunate I at least have an Amazon.com to help spread the word!
Spectacular and Healing!.......2000-07-21
Run, dont walk to get this book. Kooden does a remarkable job sharing his life and professional experience helping gay men recreate a sense of themselves as they age. The focus here is on personal power to overcome negative and limited stereotypes of aging gay men. We need to "name" these. We need to speak out on them. Sensitively written, compassionate, and at the same time challenges the reader to overcome homophobic influences and ageism. I recommend it to all of my gay clients over 35. It is a wonderful book. You WILL change your perceptions! This is how we start!
Customer Reviews:
Detailed, but flawed........2007-05-23
Goldberg has produced an excellent book explaining why Jews often think the way they do with regards to politics. Still, after explaining in minute detail, he fails to truly explain the power of false charges of anti-semetism. The most notorious example is that of the A.D.L. and their constant smear tactics of those who don't gobble down the Israeli party line. He has also failed to explain some of the criminal elements within that organization, tracing back many years now. Otherwise, the book is very solid. He should have tried to stop explaining away Jewish power in places where Jews carry unprecedented weight, especially when it comes to fund raising and race relations. If you can forgive this and his failure to cover the A.D.L. properly, it is a worthy read.
An Ideal Read for a Book Club.......2006-02-28
This book really gets to the core of the influence of the Jewish community in America. It takes on topics that are explored in few other forums. Jewish Power is an ideal book for a bookclub made up of both Jews and non-Jews.
"Inside the American Jewish Establishment".......2003-04-30
JEWISH POWER by obviously liberal journalist J. J. Goldberg describes the influence of America's Jewish community in influencing the US government. There are several problems with the book. It does not provide enough historical context and skims over some areas where Jews are either predominient (such as in Hollywood or textiles) or grossly represented out of proportion to the rest of the population (such as the mainstream media and Ivy League schools). Goldberg has a lot of ace to cover, and this is the type of book that might rile up that old demon "anti-Semitism" because it gives striking details on how much power the organized Jewish community wields (which includes Reform, Conservative and Orthodox synagouges plus the non-affiliated). But otherwise what Goldberg does say is worth the five stars. The vast majority of the book is about the ins-and-outs of Jewish 'alphabet soup' organizations, AIPAC's lobbying for Israel and its silencing of opponents, and a lengthy analysis of the conflicts between blacks and Jews from the mid-70s.
Jews form the most consistently liberal segment of the US population, and Democratic canidates for President have usually been able to command roughly 80% of the Jewish vote. One-half of the white civil rights leaders that went to the South were Jews, the NAACP was formed and directed by Jews into the mid-60s and Jews have been consistently leading the fight for "seperation of church and state" (i.e. demoralizing Christians). 50% of the Democratic party's money comes from Jewish contributers. This can be decieving, because the Jewish swing vote can influence elections, hence the Republican party also tries to drum up Jewish support, and 20% of Republican money comes from Jews. Although the section about Jews in the media is far too brief and cursory, it mentions the NEW YORK TIMES as being the front voice for current Jewish opinions (1/3 of the TIMES' readership is estimated as Jewish anyway) and 1/4 of major editors for news magazines are Jewish. As for the perennial rumors of Jews controlling the media and Hollywood in particular, consider this quote from page 280:
"And in a few key sectors of the media, notably among Hollywood studio executives, Jews are so numerically dominant that calling these businesses Jewish-controlled is little more than a statistical observation."
The most popular movement in America is what is called "Neoconservatism." Goldberg shows that the Neocon think tank was dominated from the start back in the sixties by ex-Marxists, most of whom were Jews. Aside for its disparaging of liberals and the media in general, it is basically a re-hash of Marxism popularized in the sixties, but made more efficient. Neoconservatives do not want to do away with the welfare state, but want to make it more efficient, and it is known as "kosher conservativism" because of its unconditional support for the State of Israel.
Not So Powerful.......2002-09-05
Jewish Power was probably written in reaction to books about Israel and Jewish politics like They Dare to Speak Out which author J.J. Goldberg considers to be overwrought fantasies.
He gives his evidence showing that Jews do have considerable influence on politics, but not as much as Gentiles think and not as little as Jews think. He shows why he thinks that the Isreal and Jewish political organizations aren't that strong. He shows why many think that the American media is actually anti-Israel. He shows the fractiousness and disorganization of Jews in which they are just as quick call each other names as outsiders, which I suppose is presented to dispel speculations that the Jews are a united political force. However he does say that American Jews have been put under a lot of pressure to support Israel's policies no matter what and not criticize them.
The book is most interesting in the beginning and near the end. In the beginning, he talks about President Bush Sr.'s remark about being "up against powerful political forces" when he was trying to make peace in Israel. This was considered to be a shaded antisemitic statement that may have had an adverse effect on his last run for election given the Jewish swing vote and huge monetary contributions to elections. Half of the Democrat's campaign money for major elections come from such generosity and even a good deal of Republican's, Goldberg claims. Of course, this fact is not mentioned much since this fuels conspiracy theories.
The interesting part in the end is the one in which Goldberg explores the split between the blacks and Jews in the mid-seventies over affirmative action. The Jews were against quotas and the blacks were not; the blacks felt betrayed by the Jews and therefore betrayed them in kind since I think the blacks need quotas more than the Jews. He covers the anti-Semitism or the criticism against the Jews of black leaders such as Jesse Jackson, Leonard Jefferies, and Louis Farrakan.
Sometimes this book can be boring as the reader wades through the coverage of the myriad of Jewish alphabet soup organizations and their leaders along with special interest group legislation that they support. Since Goldberg's premise is that Jewish politics isn't terribly powerful, it does not have the sensational appeal of the muckraking exposes. It also would have been a more effective account if the author would have confronted some more of what other more critical books were saying, such as the claim that Israel's military attacked the our USS Liberty. I wasn't entirely convinced with his arguments, but he gave it his best shot.
On etzer.......2002-04-12
I simply had to make a statement about etzer, because I found what he/she was saying incredibly disturbing. I believe that this person really needs to study the affects of abuse upon people. Abused people, unfortunately, often become major abusers themselves. Please rethink your thoughts on needing to have power and control over other people and your need to be "better" than other people. I think if you study your own history, tragically, you will find where this idea comes from. Please excuse my not reviewing this book properly.
Book Description
Between the covers of this book are testimonies from Christian role models from the worlds of film, sports, and music. The stories are real and powerful, and are presented in a way that believers and seekers alike will find compelling.
Customer Reviews:
Review: How Do You Know He's Real?.......2007-06-14
In the book, How Do You Know He's Real, you'll get an inside look into the spiritual lives of 34 celebrities. Hagberg has compiled testimonies ranging from Kirk Cameron to Rudy Sarzo (former bass player for Ozzy Osbourne). Each story is remarkably different and it's amazing to read how God has worked in the lives of each of these well-known people.
Celebrities Share Their Christian Faith.......2007-05-31
The author has collected very readable stories telling how celebrities have become Christians, and they share their low points and their joys here. This is a welcome peek into the lives of well known people who typically are more secretive.
Ricky Skaggs, Kirk Cameron, Gloria Gaynor, Bethel Johnson (34 people in all) tell about their struggles and their early days as new Christians.
Billy Ray Cyrus tells of singing in his grandpa's Pentecostal church when he was 4, and includes the touching lyrics to the song he wrote "The other side."
Jackie (Jacklyn) Zeman, star of General Hospital, advises that when you are at a crossroads "cry out to God and ask for His guidance."
Al Kasha's story resonated with me; this Academy Award winning songwriter overcame agoraphobia, and talks about how Hollywood is a tough place for a Jew who came to Christ, and how he started a Hollywood Bible study group.
There are stories here for anyone to enjoy and find spirit lifting.
Celebrities talk about God in their life.......2007-04-27
(Hagberg has written a companion book with the same title, subtitled God Unplugged)
How Do You Know He's Real? is a collection of celebrity essays about God acting in their lives. The contributors include athletes, musicians, and actors. Their stories often follow a familiar pattern of fame leading to drugs and alcohol before hitting bottom and being turned around by an encounter with God. That's not to say the accounts are all stock and cliched, but rather that God meets each person in their need--and for celebrities that need will be similar. And many of the tales include growing up in stable Christian homes, but still needing to make personal decisions about God and Christ and how that decision impacted their careers.
The stories are collected alphabetically but Hagberg has provided a topic finder so a reader battling discouragement or frustration can find offerings from Billy Ray Cyrus, Nancy Stafford, Zorro, Gary Burghoff or John Schneider.
Each essay begins with a picture and short biography of the contributor, listing their accomplishments. Following the selection is God's Road Map, a few sentences about the issues raised by the author, with Bible verses for teaching and encouragement.
The essays themselves are as varied as the contributors. Some of them read as if they were written to be given as speeches. Several sound like the writer could be sitting at your kitchen table, chatting over the coffee pot. All of them are honest and share from their heart how God has acted in their life and how they know He's real.
Reading the accounts of God acting in both miraculous and mundane ways reminds us that no matter what a person does for a living, each of us are created beings who need a loving Savior and merciful God.
Armchair Interviews says: Up close and personal stories from celebrities.
COULDN'T PUT IT DOWN!!! Terrific Read!.......2006-05-18
I received this book as a gift and once I started, I couldn't put it down. Ms Hagberg has captured the beliefs of these well known and respected celebrities, sports figures, and musicians. I'm anxiously awaiting the next book in the series and can't wait to give copies of this one to all my friends. Order 2!
The book of a lifetime!.......2006-04-18
This is a book that you will no doubt want to share with everyone you know! (I certainly am!) It was so hard to put the book down - but worth it - just to extend the time and joy of reading it! GREAT content! GREAT author! I can't wait to read the next books in the series!
Book Description
In the 1960s, diecast cars and trucks were simple, stodgy, and clunky. They were hobby items, not toys, often displayed but seldom played with. They lacked 'play value.' Enter Mattel. In 1968 they introduced the first 18 Hot Wheels cars to the world. The vehicles were cool looking, they were well-detailed, and most of all, they could go like heck. Following the vision of a courageous leader and a creative group of designers, engineers, and marketers, Mattel revolutionized the diecast world with its 1/64th-scale cars on hot mag wheels that could move at speeds far beyond their competition. Thirty-five years and a few billion cars later, Hot Wheels cars are still number one. These junior racers are very hot collectibles and favorite toys for kids of all ages. Mattel celebrates the 35th anniversary of Hot Wheels in 2003, and author Randy Leffingwell takes you through their complete history from the early planning to the latest cars coming off the line. With full access to Mattel resources, including the top-secret Hot Wheels Design Center, Leffingwell reveals who made the cars go fast, who came up with the colors, the names, the logos, and the unique models. Interviews with more than 70 individuals-including Mattel founder and Hot Wheels creator Elliot Handler as well as legendary designers like Harry Bradley, Ira Gilford, and Larry Wood-allow the story to be told through the words of those who were there making Hot Wheels history. This highly illustrated book is filled with images of rare design drawings and prototypes, plus photos of all your favorite Hot Wheels cars.
Customer Reviews:
Long overdue book.......2004-02-04
Hot Wheels were a major pastime for me growing up and I'm surprised this book didn't appear sooner. The wealth of information and anecdotes on how this toy came to be made the book very entertaining to read. While quite knowledgeable about his subject, the author made a number of factual errors regarding automotive history (I work in the industry) and was vague about some of the actual dates during the first few years of Hot Wheels production. Still, the good photography and artwork have made this one of my favorite books!
Wonderful book, perfect for a collector or car lover.......2004-01-16
I bought this book for my 8 yr old that has every car I think that has ever been made by hotwheels(these include my old cars from when I was a kid). This book was wonderful. He loved seeing all the cars he has and some that he needs to get. This book was very well put together and will be an asset to any car collector or car lovers collection. Alot of information and wonderful photos inside.
Highly interesting for the casual collector.......2003-12-24
This is a general overview of the creation and manufacture of Hot Wheels toy cars. Some rabid collectors will probably already know a lot, if not all, of the information in the book but I found it to be highly readable. There's not a lot of minute details but general information about the development and production of the early years. There is also some general information about Mattel's history.
For toy cars they put a lot of effort into creating them and to this day it still shows. They have held up well and are still like little trophies to me. There are some details that elude the end of the story, like one engineer that volunteered to work on a no salary/percentage of production basis. They never explained what the end result of that bargain was other than it worked well for him in the long run.
Other information like the development of the wire axles, Delrin bearings and the patents involved really took me by surprise. I had no idea how involved it was to create these little gems and what a chance they took in producing them. I am even more impressed with the toys after reading this book. It really was a labor of love to some extent. I also never realized that Elliot Handler's wife was the primary force behind Barbie.
Anyone with even a casual interest in the toys and persons involved would probably find the information in this book to be insightful. I enjoyed it immensely.
Average customer rating:
- Everyone I work for or who works for me will have a copy...
- Influencing Public Attitudes
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Influencing Public Attitudes: Strategies That Reduce the Media's Power
James Lukaszewski
Manufacturer: Issue Action Pubns
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Binding: Paperback
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ASIN: 0913869031 |
Book Description
How well does your organization deal with “unplanned visibility”? Veteran practitioner James E. Lukaszewski offers a compendium of practical strategies to investigate and deal with the Theory of Mutual Inattention, the Six Myths of Communications, and the Five axioms of Influence. In Part II of this book, the reader identifies and analyzes key audiences, applying them to the Six Realities of Audience Behavior.
Customer Reviews:
Everyone I work for or who works for me will have a copy..........2001-10-10
As the Media Officer for III Marine Expeditionary Force in Okinawa, Japan, I face the daily challenge of communicating with a community that is strongly influenced by media organizations distinctly biased against my organization.
Far from being "free press" as understood from the American perspective, the Japanese media operates in "press clubs" which control access and flow of information to a great extent. The two leading local print media organizations in Okinawa are directly linked the the Communist Party and have clearly stated that their editiorial objective is removal of US forces from Okinawa.
While the issue of the continued US presence in Japan is certainly worthy of debate and constant evaluation, my daily mission of providing accurate and timely information about the Marine Corps to various audiences brings me into constant contact with openly biased and often antagonistic media organizations. This book has become my most valuable reference resource when establishing effective plans to communicate with my audiences under these conditions.
It is concise, clear, easy to read, and perhaps most importantly, easily understood by senior leaders who rely on me for guidance but are not themselves Public Affairs specialists.
Influencing Public Attitudes.......2001-05-23
Write for one of the most brilliant public relations counselors, this book is a required reading for every person involved in Public Relations. Lukaszewski style, short and sweet, creates a perfect approach to the Realities and Myths in Communications Strategies.
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