Customer Reviews:
Extremely good reference guide.......2005-08-04
I first came across this book whilst doing my MBA at Macquarie University in Sydney, Australia. The subject was Competitive Analysis and Babette Bensoussan was a guest lecturer. Working in Strategic Projects in a large Australian company, I found this book extremely useful in selecting strategic models to use for my analysis. The explanations of the models and how they work are accurate and precise and enables the reader to apply the model efficiently and effectively.
a must have for all business students.......2005-07-18
I just had the pleassure of having one of the authors (babette bensoussan) as a lecturer at bond university.
This book is THE reference for startegic analytical tools.
it is not one of the usual useless academic books - it is a practical usefull resource for most if not all strategy areas.
Selected as "the" text for government all-source analysts.......2004-01-14
Rather than outline the wonderful aspects of this book, which other reviewers have done so ably, I will just say that I rank the authors up there with Ben Gilad (Israel), Mats Bjore (Sweden), and Jan Herring, Dick Klavens/Brad Ashton, and Leonard Fuld (USA), and we have made this book "the" text for the annual government all-source analysis training that centers on Open Source Intelligence (OSINT).
This book, in combination with Ben Gilad's "Early Warning", the Leonard Fuld's "New Competitor Intelligence", Dick Klavens and Brad Ashton's "Keeping Abreast of Science & Technology", and Mats Bjore forthcoming book, are the essential five books for any business intelligence professional or anyone seeking to understand best in class business intelligence.
Excellent coverage of management analysis tools.......2003-07-23
This book fills a niche that should have been done by somebody a long time ago. It includes most of the popular analysis techniques that a management consultant would normally use, and provides a common process description for employing the method. It makes an excellent complement to Porter's series of books and can be nicely combined with more conceptual treatments in the strategy field. I have already bought several copies for my office colleagues as it will be useful for them in their consulting work as well. I can see why it has gotten many good reviews and I'd concur with these. It is worth having this one on your book shelf although, like me, you may find yourself pulling it off the shelf to refer to on a frequent basis.
Outstanding one stop source for techniques and "how to".......2003-03-25
It is rare to find a text that pulls together the many quite different techniques that can be used to analyze a business and the competitive environment in which it operates. This book does that, and more!
The authors have addressed their personal needs as much as the needs of those who will use the benefits of their labours. Now, when asked about a technique or asked for a recommendation as to how to attack an issue, one can turn to this one text and extract the most appropriate tool(s) and make sensible assessments of which of the various analytical tools is most appropriate.
The authors have gone one better - and I suspect that more than one MBA student will appreciate their efforts - they have included a very useful and quite comprehensive outline of financial analytical tools that add to the more "marketing" oriented techniques detailed in the core of the text. The various financial ratios are now at your fingertips. The financial analysis can be woven into the market and environmental competitive analysis.
Oh to have had access to this at an earlier stage of my career.
One of those indispensable tools. A "must have" in the office.
Customer Reviews:
Competitors...Beware!.......2007-08-16
Whether a branding consultant, senior line manager or strategic planner, (the Bensoussan/Fleisher book) "Business and Competitive Analysis" provides a multitude of analytical techniques that can help one think about, build and successfully drive implementation of a winning operating roadmap. For example, with `hard' assets...e.g. buildings, plant and equipment...almost `nil' vs. that of their manufacturing counterparts, predominantly service-providing firms such as banks, insurers and investment firms might find Chapter 17 - Corporate Reputation Analysis - to be of particular value for managing "this", arguably their MOST important asset [as "reputation", NOT customers, is what usually "belongs" to a firm]. Babette and Craig...Thank you for sharing this important toolkit with us. With it, we certainly cannot say "but I did not know".
- Kevin McClair, Financial Services Industry Veteran and Wharton MBA
Average customer rating:
- Solid, Well-Rounded Crash-Course
- Good--but dated
- Very Good Primer On CI
- Very Good Primer On CI
- Very Disappointing
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Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top
Larry Kahaner
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Similar Items:
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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
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The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
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The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
ASIN: 0684844044 |
Customer Reviews:
Solid, Well-Rounded Crash-Course.......2006-03-24
This is a solid introduction to the topic of competitive intelligence. It gives a well-rounded overview of all the many facets and ways of doing a competitive intelligence campaign. This book will open one's mind to the many avenues and means of conducting an ethical intelligence campaign. Good read and very easy to follow, Five Stars!
Good--but dated.......2003-02-24
Great read, and a very easy read. This book is more of an introduction to the philosophy of Competitive Intelligence than anything else. It provides a good conceptual overview.
The chief failing of the book is that the world has changed since it was written five years ago. It'd be interesting to see how an updated book would justify CI in a "down" economy, and how its importance has changed with the bursting of the dotcom bubble.
It's still a worthwhile read, but I would rather see a book that has been updated to current world and economic conditions.
Very Good Primer On CI.......2002-12-20
This book covers a wide range of topics and is extremely helpful for the professional manager to understand, adopt and apply competitive intelligence practices to support their business plans. The professional CI practitioner may find this book to be a bit light.
Very Good Primer On CI.......2002-12-20
This book covers a wide range of topics and is very helpful for the professional manager understand, adopt and apply competitive intelligence practices to support business plans. The professional CI practitioner may find this book to be a bit light.
Very Disappointing.......2002-02-07
I learned of this book while reading the "Ask Annie" column in Fortune (Jan. 7, 2002). I've been in Marketing for 10 years and was looking forward to a good book on competitive intelligence gathering. This covers only the most basic of topics: the plan, do, check, act cycle; annual reports; 10-Qs; government permits; etc. If you don't have a clue where to start in CI you may find this book helpful. If you've done even cursory competitive intelligence gathering before you will not likely find anything new here.
I should have paid attention to the reviewer that said, "If this is the FIRST book you read on Competitive Intelligence - it is not that bad..." I'll add not only if this is the first book, but also your first exposure, otherwise skip it.
Book Description
Genetic Programming IV:
Routine Human-Competitive Machine Intelligence presents the application of GP to a wide variety of problems involving automated synthesis of controllers, circuits, antennas, genetic networks, and metabolic pathways. The book describes fifteen instances where GP has created an entity that either infringes or duplicates the functionality of a previously patented 20th-century invention, six instances where it has done the same with respect to post-2000 patented inventions, two instances where GP has created a patentable new invention, and thirteen other human-competitive results. The book additionally establishes:
GP now delivers routine human-competitive machine intelligence
GP is an automated invention machine
GP can create general solutions to problems in the form of parameterized topologies
GP has delivered qualitatively more substantial results in synchrony with the relentless iteration of Moore's Law
Customer Reviews:
Gp here we Go.......2004-09-27
Since using evolutionary algorithms for my work, it is easy to see how many of the current EAs can be used to solve or tackle various real world problems. But what Koza does once again is to argue the case that GP is more than just an optimization algorithm but instead an algorithm that tries to show what AI should do and how user and AI should interact to solve a problem. Once again numerous examples are given, with detail on how problems are laid out so as to get the best results from the GP. Koza shows that with well thought out planning GP's can be applied to all sorts of fields.
In one of the chapters he presents the characteristics a problem should have for GP to be applicable.
All-round Great work, my advice get all his books and digest how he approaches various problems with GP. This example format Koza uses is far more useful than talking about what GP is and its theory. Though for a good intro into Evolutionary Algorithms including GP get either Foundations of Genetic Programming or an Introduction to Genetic Programming. An all round good intro is Introduction to Evolutionary Computing.
Book Description
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
Customer Reviews:
The Best Here is Amazingly Good.......2001-06-02
As with any anthology, some of the contributions are better than others. But the best case studies in this collection are of real value. In particular, I'd point to the case studies from Shell and other companies that describe how corporate intranets can be used to both collect competitive information from within your firm (sales reps, etc.) and then to make it availalbe firmwide, so that no one gets "blindsided." Any company that's not doing this doesn't understand, as one of the chapters puts it, the overriding importance of CI/Knowledge Management convergence.
I was also amazed by how forthright some of the contributors were, expecially the description of the organizational CI structures at firms such as P&G, Xerox and IBM. I don't know why they're sharing this, but these descriptions are worth the price of the book. Not that you'd want to copy them exactly, but it's vital to know how others organize their efforts in this regard.
And even the more "philosophical" contributions, include Robert Galvin's piece on CI at Motorola, were helpful.
No, it's not a really "how to" book, but it does reveal just how important CI now is to companies in the know, and why others should get onboard.
Nice Assortment of Articles, But Seen Them Before.......2001-04-29
This book is a decent one for your library shelf. It includes a fair variety of articles, quite often featuring widely known names in the CI field. The idea of "proven" and "strategies" may be a bit misleading however, as some of these so-caled proven strategies were really philosphies, tactics or concepts that worked for a short time but were shown to be difficult to sustain. Witness the recent public difficulties at Procter & Gamble or Daimler Benz for example and you'll understand this.
For those people who read or have seen the CI Review, you'll recognize that these chapters first appeared as articles in that venue. Some of the chapters are now several years old, stale, and the individuals, departments or companies involved have undergone major shifts in their approaches to CI and to the topics of these articles. I should note that this doesn't mean that the information is invalid, indeed, it is helpful more often than not. However, "proven" strategies are enduring... some of the ones highlighted here were "practiced" for sure, but "proven" may be a bit of a marketing stretch. I'd still recommend this book to those individuals new to the field, and those who haven't accessed this material before in its other forms.
Book Description
Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.
Book Description
Strategic intelligence (SI) has mostly been used in military settings, but its worth goes well beyond that limited role. It has become invaluable for improving any organization's strategic decision making process. The author of Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management recognizes synergies among component pieces of strategic intelligence, and demonstrates how executives can best use this internal and external information toward making better decisions. Divided into two major parts, the book first discusses the convergence of knowledge management (KM), business intelligence (BI), and competitive intelligence (CI) into what the author defines as strategic intelligence. The second part of the volume describes case studies written by recognized experts in the fields of KM, BI, and CI. The case studies include strategic scenarios at Motorola, AARP, Northrop Grumman, and other market leaders. About the Editor Jay Liebowitz, D.Sc., is a full professor in the Graduate Division of Business and Management and program director for the Graduate Certificate in Competitive Intelligence at Johns Hopkins University. The first knowledge management officer at NASA Goddard Space Flight Center, he also served as the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland-Baltimore County, professor of Management Science at George Washington University, and Chaired Professor of Artificial Intelligence (AI) at the U.S. Army War College. A founder and chairperson of The World Congress on Expert Systems, he is a Fulbright Scholar, IEEE-USA Federal Communications Commission Executive Fellow, and Computer Educator of the Year (International Association for Computer Information Systems).
Book Description
THE ART OF SMART . . . how not to get blindsided by the competition
Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.
• A new technology or competitor is on the horizon that will completely upset the applecart in your business
as Google is now doing in advertising and Wal-Mart has done in retailing.
• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?
Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.
Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:
• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves
• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents
• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether
For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.
Table of Contents
DISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1
Just Another Day in the Office
Chapter 1 THE ART OF SMART: Page19
How Intelligence Insight Helps Win the Game of Risk and Reward
Chapter 2 REALITY BITES: Page 45
Remove the Blinders
Chapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69
Using War Games to See Three Moves Ahead
Chapter 4 MAKE ME INTO A PEPPERONI: Page 119
Seeing the Trees to Understand the Forest
Chapter 5 EARLY WARNING: Page 135
Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived
Chapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165
Seeing Through the Confusion to Gather Intelligence Gems
Chapter 7 COMPETITIVE FOG: Page 211
How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not
Chapter 8 DAY TO DAY: Page 237
Integrating Intelligence with Your Work
Chapter 9 THE BIG UNANSWERED QUESTIONS: Page269
Notes 285
Acknowledgments 293
Index 297
Customer Reviews:
Very disappointed. .......2007-07-16
Disorganised and clumsily written. Over stretched elaboration of few examples with bad analysis and little insight. Failed miserably to deliver the promise on the front cover of "How to see through.......". One of the worst business books I had ever read. With a good editor the book can be trimmed to 1/5 of its current weight without losing any value at all and making it a more interesting read. A waste of a good topic, time of readers and papers to print it.
Good for beginner; lacks plan of action.......2007-01-11
The book was a good primer on what intelligence is, and performed an exploration of cultural intelligence. The treatment of investigating not just your competitors, but also your supply chain or customers as an intelligence effort, are well done. Fuld spends some time discussing the ethics of collecting information on each of these categories of people and what we in America think is "fair" in the games of business.
The book is an easy read and, I think, pretty interesting. Where it falls short is in failing to provide any specific structure or plan of action that the reader can implement. Having learned what intelligence is, and how and why it is useful, Fuld leaves the reader with few tools to plow forward towards success. He touches only briefly on what, in the military, is called the "Intelligence Collection Cycle" or an intel collection plan and readers would benefit greatly from learning the 7 steps (or however many he wanted to make them) to developing a formal, structured, intelligence collection plan for one's company. If thought out in a systemmatic way, the actual collection of information is far less tedious, much of it can be automated, and it will not just be used in performing static research, but can be a living tool to actively inform management decision on a daily basis. For example, if set up, automated processes can inform you that your competitor just fired one of their top managers and suggest that you contact that manager and either try to hire them, or learn more about their former employer.
Overall, the book is well worth buying if you are new to intelligence as a profession. If you have done intelligence formally before, the book is less useful.
Fuld CI.......2007-01-09
This is a nice book but I am a bid disappointed after the book "The new competitor intelligence" from L. Fuld, as I was expecting more structures and proceedures. In stead it deliveres a lot of examples. It is not bad but for me his previous book I can recommend more. "The new competitor intelligence" contains details about the whole CI-Process, sources and structures.
Fresh Thinking.......2006-08-18
With this new work, Leonard Fuld continues to advance the art/science of Competitive Intelligence. Rather than repackage the breakthrough thinking of his earlier works, this book builds on that foundation with stimulating ideas that can be applied in any business. This is a "must read" that will leave the reader with fresh "must do's."
Competitive Intelligence is everyone's business.......2006-08-04
The Secret Language of Competitive Intelligence is written in a language everyone can understand. Leonard Fuld sucessfully points out that gathering and understanding competitive intelligence is a responsibilty everyone in a business has from individual contributor to CEO. The examples are diverse but the theme is universal. Excellent book.
Book Description
Strengthen Your Business Using Cyberspace! This unique, readable guide reveals inside information on where to find and how to use the best commercial and Internet sources to achieve success in today's business environment. This work emphasizes the use of this data to assess and develop corporate strategies that will beat the competition to the marketplace, build and retain market share, and maximize profits.
Customer Reviews:
Excellent Reference, Lacks Online Convenience.......2004-11-17
This is the first of three basic guides by Facts on Demand press that I am very happy to have in my collection and to recommend to others. Helen Burwell is the "grand dame" among information brokers, along with several other great ladies, and I continue to use and treasure her "Burwell World Director of Information Brokers."
While some may be disappointed if this is their area of expertise, I've seen a lot of these guides and this one is just fine as starting point If you can afford to buy two books for the "mechanics", buy this one and "Finding It Online." At the strategic level, and for the professional researcher, see my really short list of the top five business intelligence books in the world, IMHO.
The third book in this basic reading set is Sankey & Weber's "Public Records Online" (buy only if you have do work in this area or want to protect yourself by monitoring your divorced spouse's assets, etc.)
I would like to see the publisher make the leap toward online distance learning. All of these books (and those published by Information Today) should be part of a consolidated online library that integrates online tutorials with reference readings, case study practice searches, and a dynamic living constantly updated library of live links with expert forums and calendars of relevant conferences. That's what I thought the Association of Independent Information Professionals and/or the Society of Competitive Intelligence Professionals were going to do for their members, but I have been disappointed. Absent such an online service of common concern, this book and "Finding It Online" are essential and useful references for both the beginning and the journeyman level professional.
Dated and oddly organized.......2003-11-08
This book comes with several strong promotional promises, most of which are over-promised and under-delievered. The book is written in a way that becomes stale quickly - particularly in its use of web-sites and pointing out sites and content that are not dynamic and now several years old. I have no doubt that Ms. Burwell knows her stuff -- it is just that she hasn't provided a well-organized means for communicating it to the reader. This book might be better if it were updated regularly, but I do not see annual editions of it available, which would have helped.
How to analyze and monitor a competitor's strategies.......2001-03-03
In Online Competitive Intelligence, Helen Burwell shows how to analyze and monitor a competitor's decision-making and strategies through the resources of the Internet. How to utilize the Internet to target new and emerging markets, anticipate industry changes and trends, price new products and bring them to market, even how to save money and time thereby improving corporate productivity. This compendium of hundreds of free (and often relatively unknown) Internet sites will enhance any corporate manager's ability to perform timely and reliable online research and ought to be required reading for those corporate managers, planners, and marketers relatively unfamiliar with the informational wealth and powerful research tool that lies within their computer's access to the Internet.
Many Short-Cuts and Tips for Better On-Line Intelligence.......2000-10-10
This helpful guide was revised in May 2000, and should be a regular resource for those with questions about competitors. The book is intended to help those who don't keep up with the topic regularly learn about the information tools available, to add new sources of information for those who are active in this area, and to improve the use of familiar tools by employing them differently and better. The book contains over 1500 bookmark references. You can also access these on-line at the author's Web site.
To me, the best aspect of this book was the suggested structuring of many standard competitive intelligence searches and reports. Ms. Burwell starts with the question, shows you what a report should contain, and details how to get the information. A typical question would be: What is company X doing in the following area?
With the outlines in this book, virtually anyone can use this book to create helpful information. If you are a small company or don't have a competitive intelligence unit, people in your company can use this book to get you the information you need in a timely and cost-effective way.
Another strength of this book can be found in the warnings throughout about when to be cautious in accessing or using information. These come from Ms. Burwell's many years of experience and will save you mistakes. For example, free information often isn't as good or as fast as information you pay for. Also, CD ROMs often provide more data at a lower price than on-line paid services do.
Another strength was help in evaluating the information you find. As we all know, the Internet is full of incorrect and misleading information. This adds a lot of value for the neophyte.
I was pleased to see that there were sections to help you probe anonymously, and how to use foreign resources in other than English.
Since much of what goes on here can come close to the line legally, lawyers will be glad to know that there are many warnings of when to consult counsel before acting.
You will also find helpful suggestions for keeping the information up-to-date where you have tracking needs. The suggestions for managing bookmarks was particularly helpful to me.
Having followed the competitive intelligence profession since 1974, I was pleasantly surprised to see the many resources now available. There are far more listed here than the professionals we hire typically use, or our internal staff can locate. As a result, I plan to reorganize how we acquire this information for our management consutling clients.
Before deciding how much competitive intelligence you need, check this book out. It may increase the amount of activity that you want to do, as you develop a better sense of what is possible.
After you have finished reading and applying this book, I suggest you also do some counterintelligence and learn what can be gleaned about your company using the same techniques. Chances are that you need to tighten up in some areas.
Keep ahead of the competition offensively and defensively!
Burwell Coasting on Her Laurels?.......2000-07-20
Helen Burwell does have credibility, given her credentials, but I have to admit that I was REALLY disappointed -- in reviewing recommended sites, I found myself often wondering why a site was included in a particular section, or why it was included at all, and why some wonderful sites weren't mentioned period. Perhaps this would be a useful starting point for a beginner, but if you consider yourself an experienced researcher, you'll do better to rely on your own set of bookmarks.
Book Description
The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 300-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.
Customer Reviews:
Marvelous Book!.......2007-04-05
I would say that this book is made for every single Business Manager even the ondes who are not at all interested on this area. A Basis and basic Book for driving information.
Provides strong, direct, and user-friendly help.......2003-12-08
This book is derived from the workbook that Kirk Tyson developed for (and from) his global workshops over many years. This second edition is a little longer than the first, which I reviewed for the Competitive Intelligence Review, vol. 9(4), October-December 1998. It is still a document that provides strong, direct, and user-friendly help, particularly for the organization starting up, or considering starting up, its own CI unit.
As with the first edition, the book is carefully done, with an easy style, walking the reader through the entire process of CI. Given the strengths of the first book, Kirk did not have to "reinvent the wheel." He took a solid work, made a few changes to update it, added some additional charts, and replaced the entire 15 page "published sources" appendix.
What I think is most helpful is that it reflects Kirk's clear desire to give his readers something which they can use - and use right away.
The book includes direct, easily understood lessons throughout, such as "No published information should be accepted at face value....[P]ublished information should not be used for intelligence purpose until it has been confirmed with non-published sources." (p. 8-1). This warning is not an over-simplification. As Kirk says, it (and all of the other important lessons throughout) reflects his experience with hundreds of assignments.
Kirk provides in the text, and also in PowerPoint on the two accompanying disks, a set of overheads to help a new CI unit improve CI awareness within the company. These were provided on disk with the First Edition and are, as far as I know, still a unique feature. While the overheads should be adapted for each individual situation, the set provides a quick start for the individual who has to make a presentation - tomorrow - on the company's need for CI. And not only are the overheads direct and useful, there are many other helpful items, including many forms, also provided on the disks. That touch makes the adaptation of these forms smooth and relatively seamless.
Overall, the book's strength is that it reflects both Kirk's broad experience in CI as well as his personal vision of its place in the development and implementation of corporate strategy, about which he has earlier written so well.
For those starting a CI unit from scratch, or just thinking about it, I highly recommend the second edition of this thorough and lucid work.
Excellent for those who manage the CI function.......1999-06-08
There is a 2nd edition available now. Tyson's COMPLETE GUIDE is my first choice for a text that supports the instructional objectives of the capstone (graduate) CI course at Drexel University. The needs analysis portion of the text differentiates between specific CI needs at the strategic, tactical and operational levels of an organization. Through efficient discussion and extensive forms and examples, Tyson provides guidance in acquiring and distributing CI in a form that meets the learning styles and information needs of the users.
This handbook will surely frustrate those who are looking for a tutorial in the "basic" analytical skills of CI, but CI is an applied professional discipline that is grounded in the fundamental and technical knowledge of many other disciplines. Since Drexel's CI students are working professionals who often have advanced degrees in business and related scientific and technical discipline, what they need--and this book quite efficiently provides--is a managerial overview of the CI process.
I chose this text after extensive review of numerous trade and academic publications. I have not been sorry--and a number of my students have thanked me for using it.
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Books Index
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Business and Competitive Analysis: Effective Application of New and Classic Methods
Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top
