Average customer rating:
|
Handbook of Qualitative Research Methods in Marketing
Manufacturer: Edward Elgar Publishing
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Research
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Reference
| Business & Investing
| Subjects
| Books
General
| Reference
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
The SAGE Handbook of Qualitative Research
ASIN: 1845421000 |
Book Description
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
* research paradigms such as grounded theory and semiotics
* research contexts such as advertising and brands
* data collection methods such as projectives and netnography
* data analysis methods such as metaphoric and visual analyses
* presentation topics such as videography and reflexivity
* applications such as ZMET applied to Broadway plays and depth interviews with executives
* special issues such as multi-sited ethnography and research on sensitive topics.
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Book Description
"For those whose livelihood is based on the ability to design, conduct, and report marketing research in an accurate, concise, and clear way, John W. Creswell's book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Additionally, for marketing professors who teach others how to perform the basic tasks of research, Creswell's book provides a framework that aids students in learning many of the more difficult 'ins and outs' of the research process. Creswell's book is a valuable tool for either purpose. "John W. Creswell is well qualified to write a book on research design. He is a well-known authority in the field of educational research design and methods. "Each chapter uses a reader-friendly format that includes bullets to emphasize key points, boxed materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals. A concise summary is included at the end of each chapter, along with end-of-chapter writing exercises and an annotated bibliography of additional readings. The writing exercises seem to be especially thought provoking, and they are designed so that the reader will have completed a written plan for a scholarly research study once finishing the set of writing assignments. "One major theme that seems to run throughout the book is the unique perspectives offered by the two major approaches to research--qualitative and quantitative. In each chapter, Creswell makes an effort to provide some meaningful perspectives on the important differences between qualitative and quantitative research paradigms. . . . This clear distinction between the two types of research and, more importantly, the continuous comparisons of the resulting differences in the stages of the research design process, serve as Creswell's main contribution to the field of research design. "One of the unique features here is a thoughtful discussion of whether a particular topic should be selected. Along these lines, criteria are given for selecting topics that lead to meaningful and interesting research projects. Many researchers, I believe, could benefit from this discussion. "In reviewing this book, it quickly became obvious that the approach used by the author provides a valuable perspective on the research design process. In short, Creswell's insights are impressive; and my overall evaluation of Creswell's book is positive. Many researchers, both academic and practitioners, would benefit from the disciplined approach advocated by Creswell. "Fortunately, Creswell's book is now available to researchers. . . . The primary audience for this book is the student who needs to learn how to conduct high-quality research. . . . Creswell's book could be a useful addition to their course work. "The text is written broadly enough so that it applies to all aspects of the social and behavioral sciences. In addition, Research Design fits nicely into Sage Publications' product line of research-oriented texts, many of which would be appropriate companions to Creswell's text to provide students with a well-rounded course in research design and execution. examples include Miller's (1992) Handbook of Research Design and Social Measurement, Fifth Edition, Stewart and Kamins' (1993) Secondary Research, Second Edition, and Bausell's (1994) Conducting Meaningful Experiments. A wide range of topics enables instructor's to customize a set of texts that meet their specific needs. It seems that Creswell's Research Design could be an important component to this approach to a doctoral education and the building of a high-quality set of reference texts. Alternatively, Creswell's book could be used as a supplement in a course in which the major text is a more traditional marketing research text. Either way, there is no doubt that Creswell's book is a valuable addition to the literature in the field of research design." --R. Dale Wilson in Journal of Marketing Research "Three features of this book stand out: (1) emphasis on paradigm choice and its influence on subsequent design decisions, (2) use of a written plan for a scholarly study as a vehicle for study design, and (3) provision of practical guidance for designing decisions. . . . This explicit linking of assumptions and design choices encourages reflection about paradigmatic distinctions and their implications for design, and the comparison/contrast format organizes many of the often discussed characteristics of qualitative and quantitative research in a useful structure. The brevity of the discussion of paradigm assumptions necessarily simplifies these complex issues, and readers who are new to the idea of paradigms will want to follow the author's excellent references for further reading. . . . As every practicing researcher knows, things happen between initial design and final write-up that were not anticipated, so using the book again as a guide when writing up the study will also prove valuable. . . . Research Design can be useful both as a reference for the individual researcher or graduate student seeking advice and as a text in research methods courses." --Jana Bradley in The Library Quarterly "I like the blend of discussing both quantitative and qualitative approaches. . . . The book will be very helpful to research advisers who wish for their students to have better grounding in research design before jumping into the dissertation process. The examples used in each chapter are excellent. The entire book is written in a way that is useful and practical for students." --Kathryn S. Whitaker, University of Northern Colorado How do you decide whether to use a qualitative or a quantitative approach when designing a research study? How do you write up the results of a study for a scholarly journal article or dissertation? This book addresses these issues by providing a guide to major design decisions such as deciding a paradigm, stating a purpose for the study, identifying the research questions and hypotheses, using theory, and defining and stating the significance of the study. Each chapter is organized to first present the principles about composing and writing qualitative and quantitative approaches followed by specific examples from journal articles and dissertations from a variety of fields within the social and human sciences. The chapters also conclude with writing exercises that relate back to these formats so that the reader can end the book with a written plan for a scholarly study. Research Design is aimed at the upper-division to graduate-level research methods course that is taught to prepare students to plan and write up an independent research study.
Customer Reviews:
If you are doing research read this.......2005-05-19
Do not start your readings about qualitative or quantitative resreach somewhere else. This book will tell you what your supervisor did notl. Its a must a must for your research. It gives you a step by step approach on how to conduct and write up your research.
Best reference for a dissertation!.......2002-06-06
If you are writing a research paper of any kind, this book gives you a step by step approach. Highly recommended
Great Book!.......2000-11-10
A must have for educational researchers - both graduate student, classroom instructors, and professional investigator.
Superb Coverage of Research Design.......2000-05-23
While written for those preparing a dissertation or thesis, the book proves extremely useful for the undergraduate discovering the world of research. Unfamiliar terms are thoroughly explained along with a clear illustration of many potentially obscure methodologies. This book is a "must have" for anyone preparing for a research project.
Highly Recommended.......1997-03-01
Excellent introduction to both qualitative and quantitative
research methods. Useful for beginning students and for those
with more experience in research methods. Especially useful
for reporting research. If I were teaching a methods class,
I would use this book without hesitation.
Book Description
Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.
Book Description
A step-by-step guide to qualitative research in the field of education.
Customer Reviews:
Great Roadmap.......2006-04-06
The following comments were submitted by a student the first time I used Dr. Hatch's excellent text--Jim Horn
This book provided a rich description of qualitative research and an easy to understand roadmap for students embarking on the process of conducting a qualitative research study. Hatch took a difficult subject and made it accessible to novice researchers by providing an in-depth, well-thought out presentation of how to go about conducting research step by step in a logical manner. It was thorough from beginning to end. It also spoke to the individual, unique personal qualities and characteristics of the researcher that is inherent to the research. Therefore, it offered us an opportunity to do some real soul-searching and see ourselves in a different light.
It was easy to read and understand and organized well. I thought the section about writing and Hatch's personal experiences were very valuable not only for researchers but for those who wish to write or improve their writing skills in general. The data analysis chapter was extremely helpful during the data analysis process because it provided clear, easy-to-follow steps. I used it as a guide and a reference for my project.
One suggestion is that the section on research paradigms might be a little difficult for some students who are not familiar with the meaning of ontology and epistemology. In our class, a number of students noted they had a hard time understanding these concepts so it might be helpful if there was a paragraph that explains these concepts leading into the connection to the various paradigms.
Overall, this is an excellent introduction for students to the various steps in the process. It was enjoyable to read, enlightening and it gave me a solid foundation for conducting my own study. I loved the book and I enjoyed doing qualitative research. It was also helpful . . . to enable us to delve deeply into the challenging and exciting experience of conducing qualitative research. The book and Dr. Horn also provided a good contextual framework for different methodologies as well.
The importance of qualitative research in education settings can not be underestimated in world in which children are often reduced to nothing but a number on a standardized test score. Thank you, Dr. Hatch, for giving us this wonderful gift and thank you Dr. Horn for sharing it with us.
Judy Rabinowitz
Monmouth University
Must read for new qualitative researchers focused on dissertation.......2005-10-01
As a new qualitative researcher, finding Dr. Hatch's book "cleared the clouds" and provided an easy to read support for all the processes necessary to be successful with a qualitative research project, especially for dissertation students. After reading all the classics (Yin, Creswell, Denzin, Lincoln, Stake, Miles and Hubermann, etc) Hatch brings it all together and provides solid questions for you to evaluate your own work before sending it into your committee. Must have for new qualitiative researchers!
Doctoral Student Testimonial.......2002-10-19
Dr. Hatch's book should be required reading for all doctoral students planning to do qualitative research. His clearly written step-by-step methods have proved invaluable in my own dissertation data analysis and reporting. Do yourself a favor and read this book BEFORE starting your qualitative research!
Book Description
Extensively updated and revised, this new edition urges teachers to engage in the debate about educational research by undertaking meaningful research themselves. Kincheloe argues that only by engaging in complex, critical research will teachers rediscover their professional status, empower their practice in the classroom and improve the quality of education for their pupils.
Building on the success of the first edition, this book includes new chapters to place the discussions in the current educational climate and is sure to be an excellent reference for anyone in education.
Average customer rating:
|
Qualitative Research For The Information Professional: A Practical Handbook
G. E. Gorman ,
Peter Clayton ,
Sydney J. Shep , and
Adela Clayton
Manufacturer: Neal-Schuman Publishers
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
General
| Reference
| Business & Investing
| Subjects
| Books
Research
| Social Sciences
| Nonfiction
| Subjects
| Books
Library Management
| Library & Information Science
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Library & Information Science
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Reference
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 1856044726 |
Product Description
There is a long tradition of quantitative analysis in the information profession, but even the most seasoned professionals often find research design, execution, and evaluation intimidating. This companion volume to the authors' successful and highly-praised Qualitative Research for the Information Professional makes quantitative methods understandable and manageable. From research design to statistics, data evaluation to reporting, every phase of the process is covered. Additional chapters explore survey and experimental methodologies, the importance of relevant prior work, sample selection, adherence to method, and more. There is even guidance for studying data gathered from electronic resources. Each chapter includes focus questions, an introduction to the subject matter, clear explanations of complex issues, and relevant scenarios.
Book Description
"Presented in a clear, understandable format, this book provides a broad . . . comparative starting point for researchers considering various techniques for interpreting data."
--Choice
Analyzing and interpreting the mounds of notes you have accumulated from the field can be daunting tasks. Sometimes it’s unclear which analytic strategy will best answer the questions that first drew you into the field in the first place. This brief volume outlines four key interpreting strategies for dealing with qualitative data: ethnomethodology, semiotics, dramaturgical analysis, and deconstruction. The author examines the strengths and weaknesses of each strategy and shows you when to use them. In addition, each technique is applied to a single data set to illustrate potential differences in results.
Strategies for Interpreting Qualitative Data is an ideal tool for teaching students to analyze and interpret qualitative data. Professionals involved in qualitative methods, sociology, anthropology, and nursing will find assistance in this volume.
Book Description
This book offers new insights into the case study as a tool of educational research and suggests how it can be a prime research strategy for developing educational theory which illuminates policy and enhances practice.
Several different kinds of educational case studies are identified, namely: theory-seeking, theory-testing, story-telling, picture-drawing, and evaluative case study and there are substantial examples of each of these. The book develops the author's recent advocacy of fuzzy generalization.
Readers are taken through the various stages in conducting case study research, including a helpful account of data collection and data analysis methods. Each stage is underpinned by the concepts of trustworthiness and respect for persons. Structured, narrative and descriptive approaches to writing case study reports are also discussed and the value of conducting an audit is considered.
This will be a valuable text for students undertaking Masters and Doctorates in Education as well as staff in University departments of education and teachers carrying out small scale research projects.
Average customer rating:
|
Crafting Qualitative Research: Working in the Postpositivist Tradition
Pushkala Prasad
Manufacturer: M.E. Sharpe
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Research
| Social Sciences
| Nonfiction
| Subjects
| Books
Research
| Education
| Science
| Subjects
| Books
Methodology & Statistics
| Experiments, Instruments & Measurement
| Science
| Subjects
| Books
General
| Reference
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0765607905 |
Book Description
"I found the book very interesting, and will consider it as a supplement for my graduate statistics course, Managerial Statistical Analysis. This book covers a number of topics that graduate students need, but which we currently do not cover in our present format, such as questionnaire design, validity and reliability."
--Stanley A. Taylor, School of Business Administration,
California State University, Sacramento
"The author uses plenty of examples and the text is well written and easy to understand. The exercises at the end of each chapter were reasonable and useful."
--David J. Solomon, Michigan State University
"This book covers the most important topics involved in statistical research. It is informative, and topics are presented in a way that is easy to understand."
--J.L. Madrigal, Department of Statistics, Brigham Young University
Aimed at students who do not plan to be academic researchers but rather who will use measurement and comparison methods in their work, this book teaches readers methods for sampling, data gathering, developing questionnaires, reliability and validity, and quantitative and qualitative measurement methods through the use of frequent examples and exercises. In addition, the book covers the use of quality improvement tools and techniques in measurement. Readers who do measurement activity in their workplace will find that this book provides them with all the research, statistical, and qualitative tools that they’ll need.
Given the trend toward improving quality and customer satisfaction, measurement has become an increasingly necessary skill for business managers to possess in order to assess change and improvement. This book provides upper-division undergraduate students in business and management with these general measurement principles.
Through the use of frequent business examples and exercises, the contributors cover such topics as sampling methods for data gathering, developing questionnaires, measuring instruments, quantitative and qualitative measurement methods, items analysis, reliability and validity, measurement for quality, and computer uses in data analysis. Professors who have been frustrated with the lack of measurement materials for their business and management students will find this text answers their needs.
Books:
- Hardwiring Excellence: Purpose, Worthwhile Work, Making a Difference
- How Doctors Think
- Human Relations In Organizations: Applications And Skill Building
- Information Technology Project Management, Fourth Edition
- Introduction to Management Science
- Introduction to Management Science
- Introduction to Management Science
- IP Fundamentals: What Everyone Needs to Know about Addressing & Routing
- IT Manager's Handbook, Second Edition: Getting your new job done
- Journey to the Impossible: Designing an Extraordinary Life
Books Index
Books Home
Recommended Books
- The Money Book for the Young, Fabulous & Broke
- History: Fiction or Science
- 50 Designers/50 Costumes: Concept to Character
- Caruso: An Illustrated Life
- Digital Rights Management: Protecting and Monetizing Content
- Hoodwinked
- Fundamentals of Diagnostic Mycology
- The Stock Detective Investor: Beat Online Hype and Unearth the Real Stock Market Winners
- Breakthrough: Stories and Strategies of Radical Innovation
- Death at Glamis Castle
