Customer Reviews:
The very best pricing manual.......2007-09-23
I bought a second copy of this book after loaning it to too many people to know who had had it last.
The book is not light reading, is highly technical and has more than a little math to comprehend. But, it is worth it.
The strategic thinking is very focused.
If you are stuck on how to price your product or how to combat price competition, read this book.
Looking for guidance/framework on how to price our products ..........2007-03-08
We have the challenge of taking new products and services to the marketplace and really were looking form some guidance on a place to start. The area we are working in is really developing a new market as well. So we were wondering "What Price do we place on these product and services?"
We could not afford the experts on pricing (aka Strategic Pricing Group now part of The Monitor Group). And were looking for a place to start. All research including reviews from Amazon pointed us to start with this book. To myself and our endeavor, it the first 3 weeks of owning the book, I have read several chapters multiple times and the foundation framework on pricing is shares has already proven to be worth many times the price of the book.
On top of it, it is easy to read. Thanks to the people who took the time to make this book.
Great Book.......2007-02-18
This book is a great guide to the topic of pricing. I'm an MBA student and I believe students as well as professionals can benefit from reading this book. It contains structures and frameworks to work out a tailored pricing strategy and they all make sense. Lots of good examples from business practice illustrate the application of the theories.
The book is relatively quantitative for a marketing book, which I find great because there is no argumentation based on psychology and belief, but on quantifiable parameters - one can see the consulting practice of the authors.
What the book pretty much lacks is a citing of new academic research studies of the topics discussed. There are extensive references, however.
All in all a great book to newcomers in pricing as well as experienced pricers.
Excellant........2007-02-11
This is one of the best books in pricing. My Pricing professor recommended that I buy this and said that marketing managers regularly refer to this book in practice. This is a great buy.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) .......2007-02-06
Worth buying it. Good and useful material.
Book Description
The right tools to guide real decisions
When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.
The same holds true in today's highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions.
When it comes to making real-life decisions based on sound economic analysis, there is no better guide than Samuelson and & Marks's Managerial Economics, 5th Edition. Featuring many detailed, real-world examples, as well as strong coverage of decision making under uncertainty, game theory, and international topics, this practical text equips you with the right tools you need to make smart decisions.
New in the Fifth Edition
* Updated and revised chapters on making decisions under uncertainty (Chapters 8 and 9).
* New discussions of behavioral economics, including such issues as bounded rationality, sunk-cost fallacies, decision-making heuristics and biases, and the winner's curse.
* Updated and expanded coverage of corporate incentives and governance.
* Incorporates new developments in the areas of technological change, network economies, and internet economics.
* Updated applications and revised end-of-chapter problems.
Customer Reviews:
Book Hurt Andrew's Brain.......2007-06-09
My "left brain" is severely underdeveloped (metaphorically speaking, anyway), and I usually don't "get" numbers. It's no surprise that some of this book went straight over my head, including the calculus and higher-level math. However, the problems presented here--including over 100 "real world" problems ripped straight from the headlines--were enough to keep me engaged. Like all good textbooks, if you invest the time you will be rewarded with not only a better understanding of the subject, but, perhaps, of the way our world works.
Book Description
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
Customer Reviews:
Pricing Brick.......2005-08-26
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
Average customer rating:
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Managerial Economics
William F. Samuelson , and
Stephen G. Marks
Manufacturer: Wiley
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Similar Items:
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Managerial Economics, Study Guide
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Study Guide to Accompany Managerial Economics
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The Strategy Reader
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Business Statistics (Student Solutions Manual)
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Financial Accounting for MBAs
ASIN: 0470000449 |
Book Description
The right economic tools to make the right business decisions!
In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions.
That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of MANAGERIAL ECONOMICS illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainity, international topics, e-commerce, and the Internet.
Features
* Managerial decision making is emphasized and woven throughout every chapter in the book.
* Real-world applications throughout the text challenge you to ponder possible choices.
* End-of-chapter spreadsheet problems offer a powerful way of portraying economic decisions and finding optimal solutions without a large investment in calculus methods.
* Shows how to use game theory to analyze the firm's strategic choices.
* Explains how to use decision trees to structure decisions in highrisk environments.
* Includes expanded coverage of international topics and applications.
* E-commerce applications appear throughout the text.
Customer Reviews:
A workmanlike effort........2007-08-31
Managerial Econ is a dry and unfriendly subject. This book does nothing to make learning it any easier. The book by Salkind is way better than this. Little or no effort is put into making it 'real world', it's all theoretical examples, with a few obscure cases thrown in. I have to use this book due to my job as a Professor of Business, but if I was given the choice of buying a text book for the course...it wouldn't be this one.
Book Description
How can you make wise decisions about your company and your personal future when you have no idea where the economy is headed?
The answer is, you can’t. But you can learn how to accurately predict turns in the economy so that you can see the road ahead. And Beating The Business Cycle shows you how.
In Beating the Business Cycle, Lakshman Achuthan and Anirvan Banerji, the directors of the renowned Economic Cycle Research Institute (ECRI) show how anyone can predict and profit from the inevitable booms and busts of the economy.
Why should we believe them? Because while so many economists and financial gurus have failed to predict recessions in the past, ECRI’s forecasts are known for being uncannily accurate. The institute successfully predicted the U.S. recession of 2001 many months before the economists did; the 1990 recession and later recovery; and most recently, the weak U.S. recovery in 2002. ECRI is in constant demand by corporate America and the media. It is the “secret weapon” of companies from Disney to DuPont, the major fund managers, and many central banks.
Beating the Business Cycle is the first book to reveal how decision makers at all levels—managers, small business owners, and individuals—can see into the economy’s future when making key decisions. Should a large company search out new clients and build new factories or stores, or should it consider cost cutting and layoffs? Is it the right time for you to splurge on that luxury vacation or addition to your house, or would it be more prudent to cut back on big expenditures and save money for a rainy day?
Written in an easy-to-understand, accessible style, Beating the Business Cycle takes the guesswork out of deciding which of the hundreds of economic indicators to trust and which ones to trash. It will give you the tools and confidence you need to make the right decisions at the right times—even when the rest of the investing and business world would persuade you otherwise. Whether you are a corporate manager or the owner of a small business, whether you have your money invested in stocks or in your home, Beating the Business Cycle will give you the edge you need to trump the competition and stay ahead of the crowd.
Download Description
How can you make wise decisions about your company and your personal future when you have no idea where the economy is headed? The answer is, you can't. But you can learn how to accurately predict turns in the economy so that you can see the road ahead. And Beating the Business Cycle shows you how.
In Beating the Business Cycle, Lakshman Achuthan and Anirvan Banerji, the directors of the renowned Economic Cycle Research Institute (ECRI) show how anyone can predict and profit from the inevitable booms and busts of the economy.
Why should we believe them? Because while so many economists and financial gurus have failed to predict recessions in the past, ECRI's forecasts are known for being uncannily accurate. The institute successfully predicted the U.S. recession of 2001 many months before the economists did; the 1990 recession and later recovery; and most recently, the weak U.S. recovery in 2002. ECRI is in constant demand by corporate America and the media. It is the "secret weapon" of companies from Disney to DuPont, the major fund managers, and many central banks.
Beating the Business Cycle is the first book to reveal how decision makers at all levels—managers, small business owners, and individuals—can see into the economy's future when making key decisions. Should a large company search out new clients and build new factories or stores, or should it consider cost cutting and layoffs? Is it the right time for you to splurge on that luxury vacation or addition to your house, or would it be more prudent to cut back on big expenditures and save money for a rainy day?
Written in an easy-to-understand, accessible style, Beating the Business Cycle reveals which of the hundreds of economic indicators to trust and which ones to trash. It will give you the tools and confidence you need to make the right decisions at the right times—even when the rest of the investing and business world would persuade you otherwise. Whether you are a corporate manager or the owner of a small business, whether you have your money invested in stocks or in your home, Beating the Business Cycle will give you the edge you need to trump the competition and stay ahead of the crowd.
"Would it help you decide when to leave a job, buy a house or step up your investing, if you had a good feel for when business was about to turn up (or down)? It sure will help me. This easy-to-read book tells you how the respected ECRI calls turning points, and how you can, too."
JANE BRYANT QUINN, NEWSWEEK COLUMNIST
"While 95% of economists failed to predict the start and end of the last recession, Lakshman Achuthan and Anirvan Banerji got both right. Beating the Business Cycle shows just how far the state of the art in cycle forecasting has advanced, and how investors can profit from it."
JON MARKMAN, AWARD-WINNING CNBC/MSN FINANCIAL COLUMNIST
"Read this jewel of a book and enter your own personal cyclical upswing."
JAMES GRANT, EDITOR, GRANT'S INTEREST RATE OBSERVER
Customer Reviews:
Marketing Propaganda.......2007-07-29
This book is nothing more than a marketing pamphlet for the author's services that cost an exorbitant amount of money. They repeatedly tell you how other forecasters and economists fail where they succeed. How other forecasters and economists continually suffer from "attribution bias" blaming their failures on uncontrollable events while taking full credit for their successes. However, they also attempt to explain away the failure of their indexes to successfully predict economic shifts, and therefore also suffer from attribution biases.
A lot to pay for an advertisement.......2006-09-06
You pay for a book, you expect some information. This book sings the praises of ECRI's numbers, then tells you how to buy them.
Disappointing.......2006-07-18
I bought this book thinking it will explain business cycles, what causes them, and how to forecast them. Unfortunately, the book does not do any of that. Instead the authors keep telling the reader again and again that they are the only people who know business cycles and the only way to understand and forecast business cycles is to subscribe to their website. Beside that, I learned very little from this book.
Although the authors are respected researcher in the area of business cycles, their book is a disappointment. It is more of an advertisement for the authors.
The best book I have seen on business cycles is:
"Recessions and Depressions: Understanding Business Cycles", by Todd A. Knoop.
If you are interested in business cycles for the purpose of investing and asset management, I recommend the following books:
1. "The Investor's Guide to Active Asset Allocation", by Pring.
2. "Using Economic Indicators to Improve Investment Analysis", by Tainer.
3. "Timing the Market", by Weir. (this book is not about business cycles, but a very good book for market timing)
A little less chest thumping please.......2006-04-01
I like this service, their method and the results but I was a bit put off by the amount of time spent in this little book talking about how well they've done in the past without enough discussion of the methods they employ. Their focus on the data without any philosophical axe to grind is admirable. Their method provides a fine tour of recent economic history. It would have been interesting to hear a discussion of that history in the context of examining that data.
Breath of fresh air.......2006-02-13
After getting sick and tired of all the hot air that economists spew, this book gave me some hope for the dismal science. Yes the authors discuss how their calls were correct, but I see this as a necessary part of the story being told, i.e., that through the prism of good leading indexes for growth, inflation and jobs, the wild and crazy path that the economy has taken over the past few years is understandable, and more importantly, not a surprise. I'm torn as I write this review as I might be better off as an investor if others did not read this book! Still, their advice on how to use the Weekly Leading Index to make better decisions is an important gift to society.
Book Description
The right tools to guide real decisions
When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.
The same holds true in today's highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions.
When it comes to making real-life decisions based on sound economic analysis, there is no better guide than Samuelson and & Marks's Managerial Economics, 5th Edition. Featuring many detailed, real-world examples, as well as strong coverage of decision making under uncertainty, game theory, and international topics, this practical text equips you with the right tools you need to make smart decisions.
New in the Fifth Edition
* Updated and revised chapters on making decisions under uncertainty (Chapters 8 and 9).
* New discussions of behavioral economics, including such issues as bounded rationality, sunk-cost fallacies, decision-making heuristics and biases, and the winner's curse.
* Updated and expanded coverage of corporate incentives and governance.
* Incorporates new developments in the areas of technological change, network economies, and internet economics.
* Updated applications and revised end-of-chapter problems.
Book Description
This book is devoted to investment decision-making under uncertainty. The book covers three basic approaches to this process: The stochastic dominance approach; the mean-variance approach; and the non-expected utility approach, focusing on prospect theory and its modified version, cumulative prospect theory.
These approaches are discussed and compared in this book. In addition, this volume examines cases in which stochastic dominance rules coincide with the mean-variance rule and cases in which contradictions between these two approaches may occur. It then discusses the relationship between stochastic dominance rules and prospect theory, and establishes a new investment decision rule which combines the two and which we call prospect stochastic dominance. Although all three approaches are discussed, most of the book is devoted to the stochastic dominance paradigm.
Book Description
Recent intellectual advances in the theory of uncertainty and information are presented in this book, which unifies many important but partial results into a satisfying single picture, making it clear how the economics of uncertainty and information generalizes and extends standard economic analysis. Part 1 covers the economics of uncertainty: each person adapts to a given fixed state of knowledge by making an optimal choice among the immediate "terminal" actions available. These choices in turn determine the overall market equilibrium reflecting the social distribution of risk-bearing. In Part 2, covering the economics of information, the state of knowledge is no longer held fixed, and individuals can overcome their ignorance by "informational" actions. The text also addresses many specific topics such as insurance, the Capital Asset Pricing Model, auctions, deterrence of entry, and research and invention.
Customer Reviews:
Difficult but worthwhile read.......2004-02-21
Firstly, this book is not a book for a novice to economics, and as an economics graduate, I found this a challenging book to read. If you are a mathematics major, you might also want to consider this book. That being said, the theories expressed in this book are truely phenomenal. Anyone with an interest or background in transactions cost economic theory will be both at an advantage, and will have a deep appreciation for the contents of this book.
This book comes in two halves. The first deals with situations where an individual has limited information, and derives some generalised theories about how individuals choose actions to obtain a probability density function of alternatives (since outcomes are not fully known). The second half of this book deals with situations where an agent can partake in information gathering activities to reduce the risk involved in the action-consequence connection.
This is a tough book, not for the faint of heart. But it is an incredibly worthwhile book. And as I said earlier, a background in economics (or *possibly* mathematics) is essential. Easily worth the money paid.
Book Description
Featuring extensive coverage of information, uncertainty, and game theory, this volume is a new edition of a classic textbook in intermediate microeconomics. It contains over a hundred examples illustrating the applicability of economic analysis not only to mainline economic topics but also issues in politics, history, biology, the family, and many other areas. The text generally describes recent research published in scholarly books and articles, providing students with a good idea of the scientific work done by professional economists in a variety of areas. Jack Hirshleifer is Distinguished Professor of Economics, Emeritus at the University of California, Los Angeles Amihai Glazer is Professor of Economics at the University of California, Irvine David Hirshleifer holds the Ralph M. Kurtz Chair of Finance at The Ohio State University.
Customer Reviews:
Full reference text.......2005-12-07
If you are learning economic for the first time this is a great place to start. As I look back on the different books I used to organize these concepts I wish I had used this book. The layout is easy to comprehend using the best of consumer choice and firm topics. The graphs and explanations are great even for someone that has already learned the material. Use this book in combination with a mathematical text like Simon and Blume and you will go far in undertanding Economics. I suggest this book for any advanced student as a place to make sure you really understand the basics of economics. Was a useful reference for graduate level study.
Average customer rating:
|
Applied Transport Economics: Policy, Management & Decision Making
Stuart Cole
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback
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Principles Of Transport Economics
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Transport Economics
ASIN: 0749439645 |
Book Description
* Fully updated third edition of an established transport textbook
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