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The Elements of Journalism: What Newspeople Should Know and The Public Should Expect
Bill Kovach , and Tom Rosenstiel Manufacturer: Three Rivers Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0609806912 Release Date: 2001-12-26 |
Amazon.com
These are tough times for journalism. Newsroom executives' bonuses tend to be based on their company's profit margin. Journalists are constantly jockeying for the time and space necessary to tell their stories as they see fit. Only 47 percent of Americans even read a newspaper. And Time and Newsweek--news magazines, remember?--"were seven times more likely to have the same cover story as People magazine in 1997 than in 1977."It's no wonder that in 1997, the Committee of Concerned Journalists formed to "engage journalists and the public in a careful examination of what journalism was supposed to be." The Elements of Journalism reports the results of that study, which included 21 public forums (attended by 3,000 people), in-depth interviews with 100 journalists, editorial content studies, and research into the history of journalism. Part of what the committee members learned, they already knew. Journalism is complicated business: journalists are paid by management but work for the citizens; they tend to be self-taught (there is little evidence of mentoring and much disdain for journalism schools); and they need to be objective even when they're not impartial. This has always been the case. But the committee also detected a trend, one abundantly evident to anyone who has tried to find news on the evening TV news: "news was becoming entertainment and entertainment news."
"Unless we can grasp and reclaim the theory of a free press," warn Bill Kovach and Tom Rosenstiel, the book's authors, "journalists risk allowing their profession to disappear." Through their discussions with journalists, the Committee of Concerned Journalists defined nine "clear principles" of journalism, which Kovach and Rosenstiel explore in great detail. The first principle is, "Journalism's first obligation is to the truth." The last: "Its practitioners must be allowed to exercise their personal conscience." In between come issues of loyalty, verification, independence, and power monitoring, among others.
Invigorating reading for newsroom interns, jaded reporters, and anyone else who needs to be reminded of the rigorousness, integrity, and meaning of journalism. --Jane Steinberg
Book Description
The Book That Every Citizen and Journalist Should ReadCustomer Reviews:
Abstract/Strategic overview; Journalist's, not public's, perspective.......2007-01-05
Captures all important elements of journalism.......2006-08-10
very good.......2006-02-20
Great finish, no start........2005-03-21
absolutely loved it.......2004-11-25
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Elements of Newspaper Design
Steven E. Ames Manufacturer: Praeger Publishers ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0275923304 |
Book Description
Covering every aspect of newspaper design from typography to photography, from redesign to the specifics of a design stylebook, this volume is an essential text for use in graphic journalism courses and an effective reference source for editors and publishers. The author coins the phrase Total Page Concept (TPC). By use of this term, he demonstrates the importance of placing graphic elements on a page so that they complement one another. On the TPC page, all elements mesh. Typography, photography and illustrative art are as important to each page as are thorough writing and careful editing. This scholarly text includes more than 200 examples from newspapers throughout the United States, 60 interviews and citations plus statistical tables that show how editors use various graphic elements in their publications. Divided into six sections, Elements of Newspaper Design shows how graphics and text must complement one another on a TPC page. Sections are: Basics of the Total Page Concept; Principles of Design; Building Blocks of Typography; Design Creativity; Finishing Touches; Putting It All Together.
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Gary Blake , and Robert W. Bly Manufacturer: Longman ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0028626303 |
Amazon.com
Gary Blake and Robert W. Bly have written a straightforward, well-organized guide to writing "copy intended to sell": ads, direct mail, brochures, catalogs, press releases, press kits, audiovisual promotions, Web-site material, and the like. Copywriting is different from any other writing, business or otherwise. Redundancy that reiterates. Superlatives! "Quotation marks." Sentence fragments. That's what sells. While Blake and Bly address each copywriting task individually, there are some rules that apply across the board: focus on the customer, not the product; use a conversational, friendly tone; use simple words and short sentences; and close with a "call to action" (involving the use of a coupon, Web-site address, toll-free number, etc.). One chapter, on "power copywriting techniques," discloses how to use ingredients such as research, adjectives, testimonials, and guarantees to make your ad stand out. And remember: "If you have to choose between being clever and obscure or simple and straightforward," say the authors, "we advise you to be the latter. You may not win any advertising awards, but at least you'll sell some merchandise." (A warning to owners of Bly's The Copywriter's Handbook: while there is much original material here, a substantial part of The Elements of Copywriting is reprinted here, slightly paraphrased.) --Jane SteinbergBook Description
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.Customer Reviews:
Good Basic Copywriting Text.......2005-08-12
An Excellent Copywriting Primer.......2004-01-08
It quickly and deftly outlines the differences between copywriting and other writing, e.g., it's perfectly acceptable to use "And" to begin sentences in advertising copy. Blake and Bly address each type of copywriting task mentioned above individually, as well as providing more broad-based rules for copywriting: use a conversational, friendly tone; use simple words and short sentences;focus on the customer, not the product; and close with a "call to action."
This is a very concise guide to copywriting that is an excellent starting point for those wanting to learn the craft.
Wonderful content, great reference source........2002-03-17
Only caveat, the paragraphs could use a bit more space between them and some other font for headlines would make it easier to read. Outside of that the content is superb!
Nice Overview of Copywriting Areas.......2001-10-24
As a junior copywriter at an advertising agency I can recommend this book to junior copywriters or persons that are thinking of becomming copywriters. For seniors this book will probably be too general in its content. How ever the first part of the book can be used for inspiration on where to put your emphasis in your copy. And because of that it might be helpful even for seniors.
The greatest thing about The Elements of Copywriting is how the content is organized. You can read it from cover to cover or use it as a reference. I'll keep this book on my desk - it might come in handy when I'm low on ideas..
FUNNY YOU SHOULD PLACE WITH ROY WILLIAMS BOOK.......2001-10-04
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The Elements of Journalism: What Newspeople Should Know and the Public Should Expect, Completely Updated and Revised
Bill Kovach , and Tom Rosenstiel Manufacturer: Three Rivers Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0307346706 Release Date: 2007-04-24 |
Book Description
The Book That Every Citizen and Journalist Should Read
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The Elements of Online Journalism
Ph.D., Rey G. Rosales Manufacturer: iUniverse, Inc. ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0595397085 |
Book Description
Citizen journalism, blogging, community and user activity are today's buzzwords in the online news business. Publishers and editors see the potential windfall that the web can offer and are now investing heavily into this venture. With today's newspaper circulation, readership, and profit slipping, media outfits have no choice but to embrace a new reality: the Web is now the most powerful medium. This means a unique brand of journalism is needed to cater to the demands of the new generation of media consumers. This new brand is called multimedia journalism. How do we execute multimedia journalism online? What type of things do we have to do in order for our news site to succeed? What are the tools needed to be able to execute multimedia journalism, effectively? This book guides the reader as to how to create innovative multimedia reports and presentations. It explains the nature of today's media consumer and talks about ways to gain new users as well as sustain a high rate of return visits. The book also talks about other important factors of online journalism such as audience, design, promotion, ethics, job prospects, and future directions for online news.Customer Reviews:
Finding success in online news .......2006-06-03
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Atravesando Fronteras: Un Periodista en Busca de Su Lugar en el Mundo
Jorge Ramos Manufacturer: Rayo ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0060559292 Release Date: 2003-09-02 |
Book Description
Nuestra "casa", más que un lugar físico, es un conjunto de recuredos que nos permite comprender mejor quienes éramos, quienes somos, y puede ayudarnos a comprender quienes seremos. Ese sentido de pertenencia es el que nos define. Algunos dejan su "casa", su hogar, muy pronto en sus vidas; para ellos es muy difícil encontrar su centro emocional. Están, a veces, condenados a una vida sin equilibrio. Pero también es una existencia con mucha libertad. Sin frontera alguna, estos eternos viajeros no dejan de buscar aventuras y experiencias límite esperando encontrar algún día, como Ulises, un lugar que puedan llamar su "casa".
Así empieza el viaje de la extraordinaria autobiografía de Jorge Ramos, un periodista que encarna este espíritu aventurero a la perfección, y que espera, algún día, encontrar un lugar en el cuál se sienta como en casa.
Por primera vez, Jorge Ramos, el más prestigioso presentador de noticias en español comparte su vida personal con sus lectores, televidentes y radioescuchas. Hable de lost amores de su vida, de su pasión por el periodismo de sus viajes y entrevistas y de su propio concepto de realización espiritual. Es, al mismo tiempo, una invitación a aprovechar al máximo cada instante de nuestra vida.
En este libro conocemos al hombre de la televisión al que millones de latinos e hispanoparlantes le han dado toda su confianza durante años. Así descubrimos que Ramos es alguien que comprende que para vivir plenamente, hay que tomar riesgos, y que sin riesgos no hay recompensa.
Ramos cuenta de sus conflictos, de niño, con los sacerdotes benedictinos, de sus luchas como estudianted en Los Ángeles a principios de los ochentas, de su primera incursión en el periodismo norteamericano y de las advertencias de las grandes cadenas de televisión en inglés de que jamás llegaría a un puesto importante si no perdía su acento.
Se equivocaron. De esta manera Ramos nos abre las puertas al mundo de los medios de comunicación en español, un mundo que muchos críticos veían como innecesario e irrelevante y que ahora se ha convertido en uno de los sectores más poderosos de la cultura estadounidense.
Con las historias de las muchas guerras que has cubierto, los lugares que has visitado y los poderosos y temidos líderes mundiales que ha entrevistado, Ramos cautiva a sus lectores contándoles la trayectoria y los altibajos de un periodista que llegó a un país que quisiera llamar su casa, pero que no puede. Descubrimos también, a un hombre cuya atracción por las emociones fuertes lo han puesto en peligro de muerte y cuyo sentido del humor lo ha salvado de las situaciones más incómodas.
Padre, reportero, esposo e hijo, en su nuevo libro Atravesando Fronteras, Ramos nos muestra como cada uno de nosotros puede ser testigo de la historia, y que viajar sin cesar puede ser preferible a quedarse en un mismo lugar para siempre.
Customer Reviews:
Great Read, not just for latinos.......2006-12-15
AMAZING.......2006-03-02
Muy bueno para interesados en Temas Politicos.......2005-09-21
Es mucho mas que una biografia.......2004-03-04
el nuevo americano.......2003-02-16
Jorge demuestra una sensabilidad enorme aqui. A traves de sus cuentos, podemos compartir la tristeza de un joven "exile" que no se comprometiera para nada, un esposo que lucha para balancear la matrimonia con su individualismo, un padre melancolico que duda del futuro de sus hijos, etc. Hay momentos en que podemos sentir la nostalgia que provoca en ciertos momentos, como cuando habla de las canciones que representan los momentos importantes de su vida. Siempre recordare "Africa" y los ochenta. Y creo que el momento en que escucho "Music" despues de 9/11 fue un momento poetico.
Hay mucho que admirar en este libro. La unica critica que tengo es que como periodista cuenta las cosas de una manera muy chronologica a veces.
Gracias, Jorge Ramos, por ser una persona tan honesta con si mismo. Eres una inspiracion.
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The Elements of Editing: A Modern Guide for Editors and Journalists (Elements of Series)
Arthur Plotnik Manufacturer: MacMillan Publishing Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 002047430X |
Customer Reviews:
Mild, but not THAT bad.......2001-04-07
Not Bad But Still Disappointing.......2000-01-05
While I am fairly pleased with the extent of his advice that can be translated from the time he wrote the edition I am reading - 1982 - into modern times, I am dismayed that the technology he refers to is so outdated. The modern editor does not have to spend 10 minutes staring at a proof page to look at how to set type any longer thanks to technology desktop publishers have at their fingertips.
Plotnik would have been much better served if he had someone well-versed in modern publishing technology update his technical knowledge base.
Great tool for smart editor.......1999-09-04
irrelevant.......1999-08-07
the best book i've read on editing is a book on writing: william zinsser's 'on writing well.' if you write well, you will know bette r how to edit well. zinsser's book changed my life. go read it.
A ripoff of Strunk and White's classic title.......1999-06-17
I would advise other media professionals to wait for this book to come out on 8-track!
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Ideas & Research (Elements of Article Writing)
Marshall Krantz Manufacturer: Writer's Digest Books ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0898797187 |
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No Borders: A Journalist's Search for Home
Jorge Ramos Manufacturer: Harper Paperbacks ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0060938269 Release Date: 2003-09-02 |
Book Description
From his childhood days in Mexico, to his experience of censorship in government–owned Mexican media companies, his student years in LA, and his early beginnings as a journalist in the USA, Ramos gives us a personal and touching account of his life.
With a series of intimate portraits of the leading political figures he has interviewed over the years (Castro, George W. Bush, Chavez, Clinton) and the places he has been, he reflects on world events and how they have changed, not only humanity, but his own life.
Customer Reviews:
Good Reading.......2004-09-16
Awesome.......2003-09-11
Absolutely Astonishing.......2003-01-18
Absolutely inspiring!.......2002-12-15
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Translating America: An Immigrant Press Visualizes American Popular Culture, 1890-1918
Conolly Smith P , and Peter Conolly-Smith Manufacturer: Smithsonian ProductGroup: Book Binding: Hardcover ASIN: 1588341674 |
Book Description
How New York's immigrants assimilated to American life through their love of popular culture.Translating America focuses on one of the thorniest questions in American history: How do immigrants assimilate into American culture? And, how does American culture change with the their arrival?
In 1910 more than 600,000 Germans were listed in the New York City census, yet 50 years later social scientists were hard-pressed to find a trace of German culture. What happened? The conventional interpretation has been that, in the face of persecution and repression during World War I, German immigrants quickly gave up their own culture and assimilated. In Translating America Conolly-Smith offers a radically different analysis: that German immigrants became German-Americans not out of fear, but instead through their participation in the emerging forms of pop culture.
German culture did not disappear overnight; rather it merged with new forms of American popular culture: dance halls, vaudeville, nickelodeons, the films of D.W. Griffith, the music of John Philip Sousa, Cole Porter, and Irving Berlin, and even baseball games all helped German immigrants to assimilate and become German-Americans. 60 b/w photographs.
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