Amazon.com
IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
Book Description
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In
The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
>Carefully observing the behavior or "anthropology" of the people who will be using a product or service
>Brainstorming with high-energy sessions focused on tangible results
>Quickly prototyping ideas and designs at every step of the way
>Cross-pollinating to find solutions from other fields
>Taking risks, and failing your way to success
>Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings.
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
Customer Reviews:
Kudos to Ideos.......2007-08-28
Excellent book with good insights. If you are in the business of innovation, this is one book that you shouldn't miss. I also recommend EIGHTSTORM: 8-Step Brainstorming for Innovative Managers.
Innovation for All.......2007-06-29
Through anecdotes, Kelley demonstrates how stumbling blocks to innovation can be overcome. He shows an appreciation for experimentation, momentum, and embraces failure as a true path to knowing. Failed prototypes are wonderful learning tools. Kelley's perspective keeps spirits high. He leaves much of the innovative process open ended - nearly encouraging innovation on innovating.
Interestingly, Kelley notes how medicine is becoming personalized and that the future can not be perfectly predicted. Still, he says we must aim at it. This was an important nugget of wisdom for me, a research coordinator at a think-tank-like public health research group, the Healthcare Innovation and Technology lab at Columbia University. On a daily basis we deal with innovation to improve healthcare and need to effectively innovate. Given that we tread a very specific territory - health and technology - and that Kelley's book could be so useful to us, it is obvious that he really has something to offer to everyone.
Innovation and creativity "how-to" guide.......2007-06-07
The Art of Innovation explains many of IDEO's creative techniques and in so doing paints a picture of the physical context in which all that creativity occurs, namely IDEO's office, your average geek's idea of paradise brimming with high-tech prototypes, foam cubes, "tech box" caddies with giant Post-Its and coloring pens ... and yes, it does look more like a playschool than Dilbertesque gray cubicle-land. Teamwork, friendship and a shared passion for helping clients innovate is clearly what binds people together and stimulates their creativity, while a supportive and forgiving management structure doesn't just tolerate weirdness, it actively encourages it. IDEO seems to have taken Tom Peters' advice "If you want to do weird, hire weird people" to the next level. In IDEO-land, "normal" people would probably stand out a mile.
Two creative techniques - brainstorming and prototyping - are particularly well described, in a way that encourages the reader to try something different. I've learnt some new tricks and even started applying them since reading the book.
El arte de innovar estilo IDEO.......2007-06-01
IDEO ha hecho de la innovación un arte, el cual es un proceso sistematizado, con pasos muy definidos, congruentes y faciles de llevar por las personas que conforman dentro sus empresas los equipos de innovacion y diseño.
Skip it and go right to 10 Faces.......2007-03-19
I recently read both this book and the Ten Faces of Innovation. My recomendation is to skip this book. It is written more like an advertisement for IDEO and was left feeling like Tom has crossed the line into arrogance. If you read it as a stand alone book there is a lot of useful information. However most of the concepts are covered in Ten Faces. If you have time read both books but if time is of the essence then jump right into the Ten Faces, you won't be disappointed.
Book Description
Enterprise architecture defines a firm’s needs for standardized tasks, job roles, systems, infrastructure, and data in core business processes. Thus, it helps a company to articulate how it will compete in a digital economy and it guides managers’ daily decisions to realize their vision of success. This book clearly explains enterprise architecture’s vital role in enabling—or constraining—the execution of business strategy. The book provides clear frameworks, thoughtful case examples, and a proven-effective structured process for designing and implementing effective enterprise architectures.
Customer Reviews:
This book is about IT Strategy.......2007-08-31
I have read very few books which comes this close to defining IT's Strategic practice. Enterprise Architecture is the place where IT meets the needs of business. Enterprise Architecture is where operational risk is measured, future operational planning is done and the new business strategy is transformed into IT strategy. This book does a very good job of linking Enterprise Architecture with core business processes. It also explains the differences between, often confusing terms, such as -- application, data and IT systems/infrastructure architecture.
In last few years EA has become a large practice for Federal Government. It is fast becoming a need for every big company who is involved in making its IT agile, productive and innovative.
IT managers and business strategists both should read this to understand their role in crafting EA. This book is an easy read and uses very simple words, business examples and analytical frameworks. It is an unique book because most of Enterprise Architecture arena is muddled with acronyms and jargons, which makes the issue not only confusing but also very intimidating.
Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
Best EA book over.......2007-07-23
This book is undoubtedly the best EA book I have ever read. It gives an overview of how to form a
1) overall strategy
2) Make EA a habit in the corporate
3) How to implement EA etc.
Enterprise Architecture As Strategy: Creating a Foundation for Business Execution.......2007-05-28
An excellent book for people with vision.
Very Good High level IT landscape vision.......2007-05-07
The book provides a very interesting point of view regarding IT Departament evolution states. Some chapters, while its contents are known, also are so cristal clear that helps when painting the landscape picture. If you are interesting about IT charting, it is very useful.
In the other hand, in my opinion, the book is not very clear when explaining the "operating model" concept and, the chapters related with it (operating model) are "dry" and do not encourage you to keep on with the reading, but if you progress forward, the book gets very interesting and easy to read from this point on.
EA Strategy.......2007-04-11
For those of us who need insight on how to visualize Enterprise Architecture Strategy in a step-by-step manner, this book fits within that realm. It provides insight into the characteristics of four different operating models and provides examples of how business processes relate to these operating models. Additionally, there is knowledge to be learned on how to approach the various stages of Enterprise Architectural maturity and what are the best management practices and how to utilize them. Lastly, the leadership section is the best in the book and the principles given are truly worth the time to read and absorb.
Book Description
The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
Customer Reviews:
Superior Primer for the Green Movement.......2007-09-17
This book was a primary resource for the development of my client's green program. It was focused enough to provide a thorough understanding of the hot environmental issues, without being too tree-huggerish. It highlights the responsibilities of global stewardship along with those of being financially accountable in the business arena.
Excellent Book.......2007-09-10
Green to Gold is a very thorough, well written book. Anyone involved in marketing should definitely take the time to read this book. I learned a great deal from this book it was well worth my investment of money and time.
Straightforward sustainability manual.......2007-06-15
Sesame Street's Kermit the Frog famously observed, "It's not easy being green." Whether easy or not, environmental and social pressures are pushing more and more companies to ride the "green wave" to ecological sustainability. In this beautifully organized, crisply written book, Daniel C. Esty and Andrew S. Winston, both Yale professors, describe how sustainability can create competitive advantage. They succinctly make the business case for sustainability, and then provide a playbook of green strategies and tactics. The presentation is neither too abstract nor too detailed: It's just right. Nor is their presentation one-sided: They enumerate many ways sustainable products and strategies can go wrong. While some of their suggestions may seem obvious, the authors deserve praise for collecting so many excellent tips and tricks, and for describing them in memorable (mostly) jargon-free prose. We highly recommend this smart book to any business leader who wants to move beyond rhetoric to action. While Kermit's wisdom is doubtless correct, this handbook makes being green much easier.
Green to Gold.......2007-05-14
I bought the book because of the title. I was not disappointed. The book is more focused on business prospects than on real environmental issues but it was what I was looking for.
Best Available Primer for Top Management.......2007-03-15
I have read and praised "Natural Capitalism," "Ecology of Commerce," and "Cradle to Cradle," here at Amazon, and I mention them to emphasize that this book, "Green to Gold," is the hands-down no-contest best primer for top management. The others are intellectual presentations. This is a business oriented primer with lots of facts, lists, and resources.
It is a pro-business book that focuses on opportunities. It is extremely well-organized, with three parts, twelve chapters, and three appendices including a superb list of active web sites relevant to doing well by doing good.
This book is based on hundreds of interviews over four years, and every aspect of it is professional presented, including boxes with "10 second overviews" interspersed throughout.
The authors are compellingly pointed in their discussion of how the environment, and attendant regulations and attendant risks of catastrophic costs, is no longer a fringe issue. Mistakes in cadmium content of connecting cables can cost hundreds of millions.
The authors excel at discussing the new pressures from natural limits that are now visible (changes that used to take 10,000 years now take 3--see my reviews on Ecological Economics, the Republican War on Science, the varied books on Climate Change, etc) and the fact that there is a growing range of stake-holders who are altering the balance of power.
The authors are clear in noting that environmental compliance and wisdom is neither easy nor cheap, but they are equally detailed in documenting that most investments to reduce environmental costs are recouped within 12-18 months. In one cited example, 3M saves $1 billion in the first year alone on pollution reduction, and over the course of a decade, was able to reduce its pollution by 90%.
On page 33 they list the top 10 environmental issues and I like this list very much as an expansion on "Environmental Degradation" which is the over-all threat that the High Level Threat Panel of the United Nations ranked as third out of ten, to Poverty and Infectious Disease. They are:
01 Climate Change
02 Energy
03 Water
04 Biodiversity and Land Use
05 Chemicals, Toxics, and Heavy Metals
06 Air Pollution
07 Waste Management
08 Ozone Layer Depletion
09 Oceans and Fisheries
10 Deforestation
The authors do a superb job in summarizing each of these in several pages perfectly suited to the busy manager. For those desiring more in-depth looks, see my many reviews across the board, including "Priority One," various books on energy, "WATER: The Fate of Our Most Precious Resource," "Pandora's Poison," and "Blue Frontier."
The bottom line for the first part of the book: extremes can no longer be dampened down; and we now recognize the eco-system value of the wetlands that we have paid the Army Corps of Engineers to eradicate for decades.
The authors devised a schema for businesses to develop an understanding and then a strategy for reducing their environmental footprint. The authors do extremely well with their organized examination of Aspects, Upstream, Downstream, Issues, and Opportunities (AUDIO), and anyone looking at the book in a store can go directly to pages 62-63. This is an operational management handbook.
There is an excellent overview of the many new stake-holders (or significantly matured stake-holders including NGOs, religions, and local citizens. Business can no longer bribe government--government cannot "deliver" the way it used to (see my review of "Class War" for a sense of how corruption of other elites by our elites has accelerated all the ills of the world).
Regulations, according to these authors, should be seen as vital incentives and parameters for both reducing costs and gaining trust.
Forty global banks, and many insurance companies, now demand proper examination of ecological costs as a condition for funding or coverage.
The authors remind me of General Tony Zinni, whose books I have reviewed, in their emphasis on relationships developed over time. They urge a strong focus on relationships NOW, across the board, as a means of building a "trust bank" as well as a deeper understanding. Blocks that used to be labels "not our problem" or "not legally liable" are now labeled "IMPORTANT TO US."
In the middle of the book they explore the digital information advantages that can accrue to those who get out of their closed loops and increase innovation. In one instance, simply adding load to trucks reduced fuel consumption and emissions considerably.
The middle of the book contains 8 detailed "Green to Gold" plays, and I won't spoil it by listing them. A box in this section says "Truth Matters" and I applaud silently.
The authors stress that mind-set, not just a check-book, is required to get this right. Five basic rules are 1) See the forest; 2) Start at the top; 3) No is not an option; 4) Feelings are facts; and 5) Do the right thing, morality DOES pay.
Pages 168-169 are sheer brilliance, and illustrate why the value chain must be completely integrated into the environmental strategy of each element of that value chain and most especially the largest and most powerful of the elements, which must carefully consider and accept responsibility for demanding improvements by the smallest elements.
Eight lessons of partnering, 13 problems and their solutions, and a final chapter of very specific actions that managers can take, conclude the book.
My final note on this book: a pleasure to read, easy to read, so well done I got through it in half the time characteristic of denser or less well designed books. This is first rate stuff!
Book Description
sHORT RETAIL DESCRIPTION: A must-have reference book for business and technical writers of any level, Strategies for Business and Technical Writing will help you plan, organize, create, and polish your writing. You know the ability to communicate effectively both in person and on paper will help you advance in your career—the selections in this book will help you write effective letters, reports, memos, resumes, and other professional documents. The new edition features helpful models, tips, and advice from top experts, including David V. Lewis, Making Your Correspondence Get Results, The Royal Bank of Canada, Letters That Sell, Vincent Vinci, Ten Report Writing Pitfalls: How to Avoid Them, and Sheryl Lindsell-Roberts, Ten Ways to Make Your Technical Documents Shout “Read Me!” Whether you are a student, or seasoned professional, this book will help you plan, create, and improve your business and technical writing. Readings, advice, and models from top experts to help writers improve their technical and business writing skills. Correspondence, ethics, proposals, email, reports, memos, letters, resumes, business writing, technical writing, business communication, technical communication.
Customer Reviews:
An adequate reference, a good starter.......2000-10-14
I'm an instructor of Business Communication and this is the textbook we utilize for the class. I find that most of the articles in this book are good ones; however, there is a lot of repetition, especially when they are referring to the writing process. YAWN. Boring. How many ways can you reiterate "clear, precise, and to the point" as the main idea?
Otherwise, some of the other articles in there are great for those beginning in the world of business writing.
Book Description
Balancing conceptual and applied coverage of all aspects of the management and operation of services, this book has maintained the position as market leader through four previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject and is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on service out-sourcing highlights the importance of supply chain issues with services. In addition, discussion on the balanced scorecard and Six Sigma gives students the latest, most wide-ranging techniques for ensuring quality and evaluating long-term strategy planning. Coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses offering widely varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.
Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Customer Reviews:
very good - lots of examples.......2007-01-19
the Core Strategic Vision approach for determining strategy is interesting, and is a good framework to develop a realistic vision.
The boundaries test to determine whether your vision will deliver what you expect (it forces you to expect something!) is something companies can't forget.
And the vision of a set of product's as not only one offering, but as one containing a platform and its pre-planned offerings, with pricing strategy, is essential to get profits for a long time.
It is full with examples, specially from the software arena. Recommended.
Comprehensive coverage.......2006-03-12
This book offers a study of the strategic options for high tech firms. The coverage is wide and detailed. This is a great book.
A first approach to Product Strategy.......2006-01-31
A big number of business examples, and good explanation of concepts. A deeper vision could be found in another books about this subject, so in my oppinion this book could be a good starting point, not recomended for advanced IT product managers.
targeted for core products at large companies.......2004-05-22
I love this book: the concept of a "vector" for product
development is a terrific way to think about competition.
IMHO, this book is a must-read for all product managers,
product marketers and people involved in strategic decisions,
i.e. all senior executives.
That said, speaking as a five-time startup engineer, the advice
and examples in this book seem geared towards the core product
lines in larger companies, where you can credibly talk about
"two years from now" as opposed to wondering if you'll even be
in business, which is also the problem for new product lines at
large companies. The experience for the book comes from the
PRTM consulting firm, which was made famous for their work with
parallel product development at Intel. We hired them in the
early days at Inktomi, and found mixed success with their
process because we were terrified of immediate failure, and
they wanted to talk about version 3. Obviously, there's a
successful middle ground because Inktomi was a huge success in
the short term, but ultimately lost its strategic direction.
watch out cost to implement in ur office before do it.......2003-12-05
For example, author addressed the benefits to have a product platform strategy are focusing managemnet on key decision at the right time;enabling products to be deployed rapidly and consistently; encouraging a longer-term view of product strategy; leveraging significant operational efficiencies; helping management anticipate replacing a major product platform.
However, he may forget to remind readers that these require cost before enjoying the benefits, such as you need to hire a new tier of middle management if you company is too small to afford before; to establish the new channel capabilities to justify the investment on the platform bcz to access new markets; the IT system to calculate operation efficiencies such as engineering head count, material cost, and supply chain cost is also not cheap if you only have the option to use turn-key solution.....
It may be reasonable to equip product platform strategy only when benefits are greater than costs.
Book Description
Wired for Good is a nuts-and-bolts guide to strategic technology planning for nonprofit organizations—no matter how large or small. This book leads nonprofits through a planning process that will help them align their technology use with their mission and strategic goals, determine what the appropriate technology tools are to meet those goals, and how the technology will be implemented and supported over time. This essential guide also shows how to win support for a strategic technology plan within an organization, evaluate a plan's effectiveness, and help staff and other stakeholders adapt to the changes new technology will bring about.
Wired for Good shows nonprofit professionals how to
- Get their organization ready for the strategic technology planning process
- Dispel the myths surrounding technology planning
- Understand the benefits of strategic technology planning
- Overcome organizational resistance to strategic technology planning
- Define the roles and responsibilities of staff and other key stakeholders in creating a successful plan
- Make the best use of volunteers and consultants
- Find the funds to support technology implementation
Customer Reviews:
Great book to utilize technology as a nonprofit.......2003-09-22
This book has helped me tremendously in my strategy on how to create a solid technology plan. Joni confirms the idea that technology is more than just a tool, it is a way to acheive your mission as a nonprofit. Technology is a necessary part of life now and instead of just buying it and making it work, you should first sit back and think it through. This book will help you do that.
The book is easy to read and gives straight forward advice on how to create and complete a technology plan for a nonprofit. I would highly recommend it for any nonprofit, whether or not you are buying technology soon, this book can help
Outstanding resource for all nonprofits.......2003-06-13
This is a superb guide to technology planning that will be a valuable addition to any nonprofit's management toolkit. I work in the nonprofit technology field (full disclosure--I know Joni personally), and I'm recommending this to everyone I know. I'm even buying copies for friends who work at other nonprofits. Based on Joni's experience leading dozens of nonprofits through the Silicon Valley program of the same name, "Wired for Good" covers every topic a nonprofit should consider in the course of developing a technology plan, and it's filled with real-world examples and worksheets readers can use themselves. It's written in an engaging, conversational style that won't intimidate non-techies, but it also tackles complex topics in a way that experienced users will find rewarding. Despite the rapid pace of technological change, the book's insightful and comprehensive approach to tech planning guarantees it a long shelf life.
Very useful for all nonprofits.......2003-04-27
Wired for Good is a wonderful resource that is long overdue and a very welcome addition to the nonprofit community. Too many nonprofits focus on operational technology planning - what computer to buy and what software to put on it. Those nonprofits who take the next step and plan strategically for technology are the ones who reap the organizational benefits technology can bring, while the others only tread water.
This book is not just an overview of planning, but gets into the nuts and bolts of the process. Using real life experiences and examples it provides applicable techniques and tips, not just theories. There are many examples of how nonprofits have executed the various parts of the planning process and the results of their actions. Too often guides like these go deep into theories without any practical advice or real-life examples, but not here. The examples here draw on the experience of a wide range of technical and non-technical nonprofit staff, making it widely understandable and accessible.
Using this guide, organizations can make solid, lasting improvements to the way they conduct their business, allowing them to make better use of their resources and provide better products and services.
I hope everyone who wishes to improve their organization will make use of Wired for Good to improve their organizations, and thereby our world as a whole.
Customer Reviews:
Insightful frameworks for an effective PSO .......2007-05-27
This book is absolutely the best! It provides frameworks to structure and implement an effective professional services organization (PSO) for an IT product vendor. A product company PSO matures over time through various phases characterized by the types of services it offers. This book is full of practical yet winning strategies and tactics to maneuver the high risk waters of professional services. There are clear directions on how to manage key levers that increase profitability but it also sets realistic expectations. Although the book provides the `recipe' for a sample $100 million professional services organization, it lists all the necessary `ingredients' to cook up a PSO of any size.
I liked the fact that it is written in a style that is free of any jargon. Authors are professionals who clearly understand the industry from inside. My least favorite part are the diagrams and illustrations which are at best adequate but could be better. Highly recommend this book!
Building professional services in a product-based company.......2005-01-10
This is the absolutely best book devoted to building pro services organization in a product-based company. While there are a lot of sources on managing stand-alone pro services firm (i.e. accounting, law), this book addresses the common pitfalls in moving into services for product-oriented companies.
The book is easy to read, well organized, and packed with sound practical advice you can start applying right away, whether you're in delivery, sales, or marketing -- you'll be going back to it often.
You will sleep with this book.......2004-08-17
This book absolutely is the best book I've ever ready regarding professional services. They describe a pragmatic approach from their experience at SGI services. This book will take you through planning an PS organization, development of various groups, reporting strucutures, templates for tools to help you.
It's focus in on a PS organization of a product company but you can take much away from this book if you are purely a services organization.
What I like the most is that it helps you do begin to address the various challenges where other books gloss over these topics and leave it to you.
Excellent pragmatic approach.......2004-01-23
This book as become my day-to-day bible to managing a professional service division within our product-oriented company. If you have your objectives and strategy clear, this book will help you getting organized with the tactics.
Required Reading.......2003-07-19
This book is "just what the doctor ordered" for anyone trying to develop a Professional Services(PS) organization that is aligned with other functional groups and the overall mission of a product company. It also should be required reading for any leader moving for the first time from a stand-alone PS company to head up a PS organization within a product company.
I found it to provide easy to read, practical guidance on what the components of the PS organization should be, what the mission and profitability drivers should be, key organizational interfaces and how it should be measured.
Also, this book was reviewed, chapter by chapter, by all PS leaders as well as other functional leaders within the company, to develop a "lessons learned" document as part of a services strategic planning process. Invaluable assistance!
Amazon.com
Chapter 1 of Information Rules begins with a description of the change brought on by technology at the close of the century--but the century described is not this one, it's the late 1800s. One hundred years ago, it was an emerging telephone and electrical network that was transforming business. Today it's the Internet. The point? While the circumstances of a particular era may be unique, the underlying principles that describe the exchange of goods in a free-market economy are the same. And the authors, Carl Shapiro and Hal Varian, should know. Shapiro is Professor of Business Strategy at the Haas School of Business at UC Berkeley and has also served as chief economist at the Antitrust Division of the Justice Department. Varian is the Dean of the School of Information Management and Systems at UC Berkeley. Together they offer a deep knowledge of how economic systems work coupled with first-hand experience of today's network economy. They write:
Sure, today's business world is different in a myriad of ways from that of a century ago. But many of today's managers are so focused on the trees of technological change that they fail to see the forest: the underlying economic forces that determine success and failure.
Shapiro and Varian go to great lengths to purge this book of the technobabble and forecasting of an electronic woo-woo land that's typical in books of this genre. Instead, with their feet on the ground, they consider how to market and distribute goods in the network economy, citing examples from industries as diverse as airlines, software, entertainment, and communications. The authors cover issues such as pricing, intellectual property, versioning, lock-in, compatibility, and standards. Clearly written and presented, Information Rules belongs on the bookshelf of anyone who has an interest in today's network economy--entrepreneurs, managers, investors, students. If there was ever a textbook written on how to do business in the information age, this book is it. Highly recommended. --Harry C. Edwards
Book Description
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many long-standing economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a web site, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of their information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
Download Description
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
Customer Reviews:
A must.......2006-08-25
If you're in the software business and you haven't read this book, chances are you don't know what's going on. This may sound a bit abrupt, but that is the way it is. Bsaic concepts like lock-in and the need to differentiate are discussed in a clear and useful way. If more people would read this, a lot fewer mistakes would be made.
An Corporate Information Seller's Handbook.......2006-03-11
Both authors are professors at the University of California at Berkeley. This book deals with how unchanging principles are being applied to the changing conditions and technologies of information marketing (software).
A unique condition to today's information economy is that it's products are costly to produce, cheap to reproduce and without fixed supply. Value must be created by 'versioning' and personalizing a product in a number of different ways. The other alternative is to become a cost-leader commodity seller.
How to lock-in your customers for the long-term is discussed, as well as how not to be locked-in by your suppliers.
The pros and cons of evolution strategies are explained. Should your product be backward compatible or cleanly break with old technology?
Best in this book is how different positive feedback approaches can put your company in the super-accelerated growth mode.
Five Bright Stars !
Very Practical .......2006-01-24
The arrival of the Internet and the information explosion it created has made it possible for inventors and entrepreneurs to build a business from scratch to worldwide marketing capability in a very few years. The authors of this book take the position that all too often we are deluded into thinking certain and tried and true economic principles have been abolished by this new Internet economy. They argue their position without jargon and with examples taken from the real world.
While old pricing ratios and old pricing strategies may not apply in the information age, new pricing ratios and new strategies have taken their place. Information goods can be costly to produce but cheap to reproduce. For example, a copy of a 100 million dollar movie on videotape costs a few cents to make. So pricing cannot follow, say, a 20% markup rule when the unit cost is essentially zero; "you must price your information goods according to customer value, not according to your production cost."
Several chapters cover pricing strategies and how to maintain control when some "view the Internet as one giant out-of-control copying machine." These strategies involve methods for differing your product from your competitors, avoiding sky-high initial pricing that encourages competition, and customizing. Interestingly, they note the "one-to-one marketing" strategy was "first described by economist A.C. Pigou in 1920."
Sometimes literally giving a product away works. The book describes how the former school teacher (Sheryl Leach) that created Barney gave free videos to day care centers and others located near the stores selling the Barney tapes. A note inside told parents where the stores were. It worked magnificently and Barney is now one of today¹s icons.
The development of digital watermarks has provided one tool for controlling piracy of your web presented material.
An important information age problem is recognizing and dealing with "lock-in." The writers compare cars with computers. You can switch from a Ford to a Chevy with no trouble, but changing computers may obsolete your present software. How do you convince customers to switch to your product or service when a switching cost is involved? The authors discuss several strategies.
Problems with "lock-in" and "switching costs" also often occur when you purchase durable equipment and service contracts. The authors advise you to carefully consider the costs of being locked-in to you supplier¹s parts and services. They especially caution regarding "evergreen contracts" which automatically renew.
Many interesting historical examples are used to drive home points. Edison, for example, with regard to establishing standards, invented the word "Hello" for answering the phone. He was hard of hearing and the English "Hallow" didn¹t grab attention as well. Incidentally, Alexander Graham Bell pushed for "Ahoy." The battles for standardizing railroad gauges and the classic standards battle that established AC power over DC power are detailed. (No mention of Tesla, a shame.)
The enormous role "blocking patents" can play when a formal standard-setting process is taking place within an industry is discussed. Most people think of industry standards as being dictated by the mighty corporations, but if the small guy is not invited to the table his firm "is not required to license its patents on fair and reasonable terms." The government may also monitor a standard-setting procedure with regard to monopoly considerations. When the steel electrical tubing people attempted to stack the deck, the plastic electrical tubing people cried foul and won.
Yet another interesting historical example is given in the discussion regarding how the concept of reasonable royalties and "just price" arose. It goes back to medieval times: "the just price of a horse was the price that would prevail at the open market at the annual fair, not the price that happens to emerge from a traveler in desperate need of a horse."
Like most growing fields the Internet has generated many unique and delightful terms. Vaporware is one such term. That is the promising of a new product and not delivering or delivering very late. This business tactic has been used by even the biggest (IBM, Microsoft), but as the authors note, it has often boomeranged.
While promising too much too soon is dangerous, the book makes the point that in this age of rapid technology progress "rigidity is death." the French became world leaders in the 1980s with their Minitel system, but today only 3 percent can access the Internet. A case where success also resulted in a high switching cost.
Each chapter of the book concludes with "Lessons" which are capsule summaries of the chapter¹s main points. Like the rest of the book, legalese and the jargon of academic economic courses are completely avoided.
This book is so readable and practical one can only hope other professors will use it as an example of how to write without arcane technobabble.
Cheap Text Book.......2005-09-20
I saved a lot of money buying this textbook on-line. It was in good quality.
A Must Read for Internet Entrepreneurs.......2005-06-16
Although this book was written in 1998, it is just as relevant if not more so today. The book discusses how Internet entrepreneurs should price their goods/services; how they can create lock-in effects to instill customer loyalty; and perhaps most importantly, how they can create network effects so as to exponentially increase their client base and barriers to entry. A brilliant book written by two leading authorities on economics.
Book Description
Misaligned companies, like cars out of alignment, can develop serious problems if not corrected quickly. They are hard to steer and don't respond well to changes in direction. This groundbreaking book shows you how to get -and keep -all the vital elements of your organization aligned and headed in the same direction at the same time.
Managers must now keep their people centered in the midst of change, deemphasize hierarchy, and distribute leadership by distributing authority, information, knowledge, and customer data throughout their organization. Alignment is a response to the new business reality where customer requirements are in flux, where competitive forces are turbulent, and where the bond of loyalty between an organization and its people has been weakened. The old linear approach to management has given way to one of simultaneity -to alignment.
As pioneers of the alignment concept, the authors have developed this unique approach based on their work with leading companies throughout the world. The Power of Alignment is packed with war stories and the firsthand perspectives of industry leaders. You'll learn how world-class organizations, including Federal Express, the Jet Propulsion Laboratory, Columbia/HCA Healthcare, Citizens Utilities, AirTouch, and UNUM achieved extraordinary business results. Now, through the authors' expertise, you'll see how alignment can work for your organization.
In essence, alignment links the five key elements of an organization -people, process, customers, business strategies, and, of course, leadership -to obtain breakthrough results, chief among them, sustained growth and profit, loyal customers, and a high-performing work force. The Power of Alignment:
* Offers a clear framework for aligning and linking the crucial elements that build and sustain a company's success
* Provides self-assessment tools as well as benchmarking measures for evaluating an organization's critical competencies
* Enables managers to create a work force where each employee can relate his or her activities to the goals and strategic objectives of the company
* Helps a company determine when and where it is out of alignment, and gives descriptions of such common company pathologies as "The Phantom Limb Syndrome," "Strategy Interruptus," and "Dead Man Walking"
* Prescribes specific steps for getting an organization back on track toward a single, shared vision of its goals
Essential reading for all managers and executives, The Power of Alignment offers a new way to reestablish focus and sustained energy, and is a dynamic approach for staying balanced and achieving extraordinary levels of performance.
"This book is savvy, detailed, timely, and clearly written. I highly recommend it for any leader facing the challenges posed by global business today." - Dana Mead Chairman and CEO, Tenneco Former Chairman National Association of Manufacturers
"It's not only the stars that have to be in alignment to reach your destination, it's all the internal processes, rewards, and drivers. Read The Power of Alignment, and while you may not unlock the secrets of the universe, you will overcome the barriers to corporate success." - William L. Boyan President and COO John Hancock Mutual Life Insurance Company.
"This important book goes beyond TQM and reengineering by creating a new approach called Alignment. The authors show that great companies manage to link strategy and people and integrate customer needs with continuous improvement processes." - Peter Augustsson President and Group Chief Executive AB SKF.
"The Power of Alignment gets to the heart of a critical element of organizational leadership, namely focus. Every leader who reads it will undoubtedly do some serious soul-searching about the consistency of corporate vision, goals, management systems, and incentive mechanisms." - Louis E. Lataif Dean Boston University School of Management.
Customer Reviews:
As significant today as it was when first published.......2007-08-26
After reviewing several books on Strategic Execution, I was continuously left with the feeling that the authors had ommitted a key ingredient. This book has convinced me that that key ingredient was "Alignment".
This book was published 10 years ago (OK, I am embarrassed that I have only just got around to reading it) but it is as significant today as it was when it was first published. Probably more so considering the rapid state of change that most companies are faced with today.
It is a simple read, and the concepts are easy to follow. What I enjoyed most about the book is that the suggestions are practical and you can take them and implement them immediately within an organization.
I noticed that one of the readers who has reviewed the book said that the book was required reading for his MBA course. 10 years on, I still think it should be required reading for any business executive.
This Is a Great Resource!.......2007-07-10
I'm always looking for visual ways of understanding critical elements of strategy. The Power of Alignment offers a very helpful way of thinking about four important ingredients in keeping the main thing, the main thing. Vertical alignment, the relationship between your strategy and the people on your team, "energizes...provides direction, and offers opportunity for involvement." Horizontal alignment refers to the connection between your processes and customers. Taken together the two measures provide some great insight into the development of genuine alignment.
One of the most interesting elements of the book is a 16 question diagnostic tool that is designed to provide a graphic view of your organization's alignment. Very helpful!
Make Sure That Everything You Do Points To Success !.......2006-05-03
Great book! The basic premise is that once a business has a raison d'etre, or a 'main thing', that profits are maximized by the alignment of four key business areas: Strategy, Processes, People, and Customers. Built on this premise are actionalbe ways to build a self-aligning organization. I got the sense of discovering truth while I read this book. Leadership isn't really about power, it is about responsibility. This book shows a manager at any level how to align his area to the overall strategy of the company and to the end products of the company. It shows how processes should be designed and what factors should be used to reward, recognize and evaluate employees. Great food for thought and realistic to implement.
Five Stars
Powerful Organizational Focus.......2003-05-28
Quite simply, this book was one of the best business management and leadership books I have ever read. It was well-written and expertly balanced management and leadership concepts with real-world examples of effectively aligned organizations, such as Federal Express and Southwest Airlines. This book should be read and discussed by leaders and managers at all levels, especially by mid- to senior-level executives.
In brief, alignment deals with the relationships among the people, processes, strategy, and customers of an organization relative to that organization's purpose, or what the authors called "the main thing." Alignment is both a noun, a state of being, and a verb, a set of actions. Vertical alignment connects organizational strategy with the people responsible for transforming that strategy into meaningful work. Horizontal alignment deals with understanding your customers' wants and then creating processes to deliver what your customers want, when and how they want it. Effective leadership nurtures the organizational culture that is built around and upon "the main thing," and it is this culture and leadership combination that drives and sustains self-aligning organizations in turbulent times.
The authors' analogy of landing a plane helped me to visualize the dynamics involved with organizational alignment. To land a plane, a pilot must adjust and react to multiple simultaneous factors and conditions (i.e. air speed, altitude, angle of approach, wind speed and direction, etc.) and then understand how a change in one will affect the others. Likewise, to align an organization, a leader must adjust and react to feedback about his people, processes, strategy, and customers, and then understand how a change in one will affect the others.
The authors clearly and thoroughly explained the alignment factors and conditions throughout the book. They followed their explanations with incisive questions for readers to ask about themselves and their organizations to assess their degree of alignment. Those questions were definitely a highlight of the book for they really helped to stimulate my thinking and should help inspire organizational progress to alignment. Another highlight was the appendices that contained examples of actual tools and products used and created by some of the aligned organizations studied by the authors.
The inside back cover jacket sums up why I give the book my highest recommendation: "Essential reading for all managers and executives, "The Power of Alignment" offers a new way to reestablish focus and sustained energy, and is a dynamic approach for staying balanced and achieving extraordinary levels of performance."
Alignment is Key Essential Usually Overlooked.......2001-07-13
I found this book easy reading, concise, and presented it's basic premise well with specific examples and good suggestions for creation and implementation.
Working as a Director in Managed Care for several pharmaceutical companies, it creates a focus for any organization and a roadmap for the future(physician, health plan, pharmaceutical company) to avoid many of the mistakes and pitfalls that have already been experienced in an attempt to align with the ever changing healthcare landscape.
For those who do account management, it provides a construct and roadmap to use to optimize alignment with internal customers and maximize resources to create value and return with the external customers (....and their customers.) As the authors point, alignment is a continuing process, not a single event in time. Many companies become quickly aligned with the past, and misaligned with the present & future, and can not sustain the competitive edge because they forget this basic premise that the authors reinforce.
The concepts are basic and fundamental, but usually overlooked and forgotten in the day to day business of rapidly growing companies and changing environments.
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- The First 90 Days: Critical Success Strategies for New Leaders at All Levels
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- The Five Dysfunctions of a Team: A Leadership Fable
- The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
- The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
- The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
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