Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)
Average customer rating: 3 out of 5 stars
  • Informative business guide to strategy
  • Student Review
  • Product Still to be Used
Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)
Jr., Arthur A Thompson , A. J. Strickland III , and John E Gamble
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases) Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases)
  2. Business and Society: Ethics and Stakeholder Management (with InfoTrac®) Business and Society: Ethics and Stakeholder Management (with InfoTrac®)
  3. Crafting and Executing Strategy with OLC access card Crafting and Executing Strategy with OLC access card
  4. Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card
  5. Financial Management: Theory and Practice with Thomson ONE Financial Management: Theory and Practice with Thomson ONE

Accessories:
  1. Breakout Strategy: Meeting the Challenge of Double-Digit Growth Breakout Strategy: Meeting the Challenge of Double-Digit Growth

ASIN: 0072962216

Book Description

Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.

Customer Reviews:

4 out of 5 stars Informative business guide to strategy.......2006-08-23

I bought this book for a college class and kept it. While it is not the most exciting book, the case studies are an excellent guide to a wide range of business plans and strategies. The cases are divided into four categories: single business companies, diversified companies, implementing and executing strategy and ethics & social responsibility. The cases are very complete and interesting. The downside is the shelf life of the book - I would expect a new edition before long.

2 out of 5 stars Student Review.......2005-12-10

I am a student majoring in Business Administration who recently used this text in an upper-level management course. The book's writing is utterly superfluous. Boredom was frequently my sentiment as I weeded through unnecessarily labyrinthine sentences. The ideas in the book were occasionally interesting, but were usually ideas I had already developed on my own via simple intuition. Perhaps the most valuable part of the text is the section of case studies. This closing segment of the book contains many great ideas for student projects. Overall, this text disappoints me as a student

3 out of 5 stars Product Still to be Used.......2005-08-23

I will begin using this product next week, and will be in a better position to review it after my six week module.
Strategic Management: Concepts and Cases (11th Edition)
Average customer rating: 3 out of 5 stars
  • Good book
  • Used at new price
  • not pleased at all.
  • A good book, but not spectacular
  • Strategic Management: Concepts & Cases
Strategic Management: Concepts and Cases (11th Edition)
Fred David
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Human Resource Management (with InfoTrac ) Human Resource Management (with InfoTrac )
  2. Strategic Management: Cases (11th Edition) (Strategic Management: Concepts and Applications) Strategic Management: Cases (11th Edition) (Strategic Management: Concepts and Applications)
  3. Competing on the Edge : Strategy as Structured Chaos Competing on the Edge : Strategy as Structured Chaos
  4. Strategic Management: Concepts (11th Edition) Strategic Management: Concepts (11th Edition)
  5. A Manager's Guide to Technology Forecasting and Strategy Analysis Methods A Manager's Guide to Technology Forecasting and Strategy Analysis Methods

ASIN: 0131869493

Book Description

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter–globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

Customer Reviews:

4 out of 5 stars Good book.......2007-06-01

Easy reading, good explanations of basic concepts and up to date scenarios in real world.

1 out of 5 stars Used at new price.......2005-10-01

I ordered the book new. It arrived with dented/chipped corners and a slightly torn spine on hardcover. I assumed it was new but slightly damaged from storage or shipping. Three weeks into the college term I am discovering highlighting already in the book. I feel ripped off.

1 out of 5 stars not pleased at all........2005-09-01

I ordered the 7th edition as this page shows and incorrectly received the 5th edition. Problem was not corrected.

4 out of 5 stars A good book, but not spectacular.......2003-09-01

This is a good, step-by-step book for strategic management.

It lays out the steps very well, but it could use a bit more information.

The financial ratios section could use more information, and the case studies are often unequal in the types of information that they carry. This makes it difficult to do competitor comparisons.

How do you rank a company's workers policy when only one case has information on it and the other does not? You cannot simply discount such information when it could be an important competitve factor.

Essentially, this is a good book for teaching you a process, but it could use some work on giving you more details.

4 out of 5 stars Strategic Management: Concepts & Cases.......2002-03-20

It is a helpfull book, especially for anyone who deal with the strategy formulation. This book provide some valuable tools for analyzing the organization's environment, both external and internal, which is something special with this book that make it different with the other.
Strategic Human Resource Management (with InfoTrac )
Average customer rating: 4 out of 5 stars
  • Strategic Human Resource Management
Strategic Human Resource Management (with InfoTrac )
Jeffrey A. Mello
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Business Ethics Business Ethics
  2. Human Resource Development Human Resource Development
  3. Applications in Human Resource Management: Cases, Exercises, and Skill Builders Applications in Human Resource Management: Cases, Exercises, and Skill Builders
  4. The New Managerial Economics The New Managerial Economics
  5. Legal Environment Legal Environment

ASIN: 0324290438

Book Description

Make Human Resources work for you. STRATEGIC HUMAN RESOURCE MANAGEMENT shows you how through its unique system of concept integration. Most Human Resources textbooks give you the theories without showing you the connections to real life. This textbook lets you see both sides of Human Resources: the theory and the application. That way, you'll not only get a great grade in class, you'll be on your way to success after college as well.

Customer Reviews:

4 out of 5 stars Strategic Human Resource Management.......2006-11-04

The book covered a lot of ground. I believe it offered a lot of insight into the world of human resources, primarily, the challenges faced by HR today. Some highlights were the concept of valuing human assets, the implications of globalization, federal regulations, the importance of well-designed and applicable feedback systems, employee separation and compensation. Overall, it was a fairly easy read. I would recommend this book to professors, students, and entrepreneurs.
Strategic Management and Business Policy (10th Edition)
Average customer rating: 5 out of 5 stars
  • Very useful, even after graduate school.
Strategic Management and Business Policy (10th Edition)
Tom Wheelen , and David Hunger
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Management ScienceManagement Science | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Concepts in Strategic Management and Business Policy Concepts in Strategic Management and Business Policy
  2. Cases: Strategic Management and Business Policy (10th Edition) Cases: Strategic Management and Business Policy (10th Edition)
  3. International Marketing (Mcgraw Hill/Irwin Series in Marketing) International Marketing (Mcgraw Hill/Irwin Series in Marketing)
  4. International Business with Online Learning Center access card International Business with Online Learning Center access card
  5. Operations Management: Processes and Value Chains, 8th edition Operations Management: Processes and Value Chains, 8th edition

ASIN: 0131494597

Book Description

For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

Customer Reviews:

5 out of 5 stars Very useful, even after graduate school........1999-08-21

This was the book I used in my graduate consulting school in Arthur D. Little which was probably the most read of all my books, up to this time. I still used it as my reference now that I'm back here in Manila as a Financial executive and adopted it as my class textbook in my Strategic Management class.
Strategic Management: Competitiveness and Globalization, Concepts and Cases
Average customer rating: 4 out of 5 stars
  • Bought for class..
  • Strategic managment -- a clear choice
  • Strategic Management in the Context of Globalizatiion
  • Highly Overpriced by Publisher for Quick Profit Seller
Strategic Management: Competitiveness and Globalization, Concepts and Cases
Michael A. Hitt , R. Duane Ireland , and Robert E. Hoskisson
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Organizational Behavior with Student CD and PowerWeb Organizational Behavior with Student CD and PowerWeb
  2. Leadership: Research Findings, Practice and Skills Leadership: Research Findings, Practice and Skills
  3. Strategic Management: Concepts and Cases (with InfoTrac®) Strategic Management: Concepts and Cases (with InfoTrac®)
  4. International Financial Management (with Xtra!, World Map, and InfoTrac ) International Financial Management (with Xtra!, World Map, and InfoTrac )
  5. International Business with Online Learning Center access card International Business with Online Learning Center access card

ASIN: 0324275285

Book Description

Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.

Customer Reviews:

4 out of 5 stars Bought for class.........2005-12-21

if your class is using this txt, i would highly recommend buying a used copy... new editions come out on almost a yearly to bi-yearly basis... after i completed my course, my book store would not buy the book back because the professor ordered a different edition for next semester...

5 out of 5 stars Strategic managment -- a clear choice.......2005-09-09

This is an excellent text that is the bible of many strategy professors around the US. It is clear, concise and very thorough. the case studies at the back of the book offer a great deal of practical examples. I highly recommend making this book part of your professional reference library.

5 out of 5 stars Strategic Management in the Context of Globalizatiion.......2000-11-14

This book is a detailed investigation of strategic management in the context of globalization and competitiveness. An integrated approach is used, but firm-based theory of strategic management is stressed throughout the book. Cases included in the book are chosen properly in relation with the topics, that is theory is clearly connected to the real experiences. Especially, topics titled as "Cooperative Strategy" , "Corporate Governance" , "Corporate Entrepreneurship and Innovation" will be very useful to better understand the planning dynamics.

The book is divided into two sections. One is assigned for theory and the other is assigned for cases. Cases are updated and includes the most popular and fabulous companies such as "Amazon.com". Overall, I recommend this comprehensive book (1008 p.) to readers who wish to have a grand source !

3 out of 5 stars Highly Overpriced by Publisher for Quick Profit Seller.......1999-09-01

Don't bother buying this book unless you 'absolutely' have to have it for a class you might be taking or for special research. I found this book to be better than most, however it is ridiculously overpriced and would best be left on the shelf to collect dust than to fork over a whole days' wages on this book.
Strategic Management: Concepts and Cases (with InfoTrac®)
Average customer rating: 4.5 out of 5 stars
  • Strategic Management: Concept and Cases
  • great book
Strategic Management: Concepts and Cases (with InfoTrac®)
Michael A Hitt , R. Duane Ireland , and Robert E. Hoskisson
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Leadership: Research Findings, Practice And Skills Leadership: Research Findings, Practice And Skills
  2. Harvard Business Review On Leadership (Harvard Business Review Paperback Series) Harvard Business Review On Leadership (Harvard Business Review Paperback Series)
  3. International Management: Managing Across Borders and Cultures (5th Edition) International Management: Managing Across Borders and Cultures (5th Edition)
  4. Managerial Economics & Business Strategy + Data Disk Managerial Economics & Business Strategy + Data Disk
  5. When Teams Work Best : 6,000 Team Members and Leaders Tell What It Takes to Succeed When Teams Work Best : 6,000 Team Members and Leaders Tell What It Takes to Succeed

ASIN: 0324316941

Book Description

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.

Customer Reviews:

4 out of 5 stars Strategic Management: Concept and Cases.......2007-10-10

This book was purchased as a text for a four unit senior Global Strategic Management class. I have found the companion web site to be very helpful. The chapter powerpoints are located there along with case and financial analysis tutorials.

Graphs, tables and charts are use to help explain and summorize important topics.

5 out of 5 stars great book.......2007-02-23

this is one of the better books for strategic management, the condition was great and price was low..
Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases)
Average customer rating: 3 out of 5 stars
  • False Discription
  • Does not have BSG online code
  • Easy read
  • Exellent condition
  • The authors should find a different editor.
Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases)
Arthur A. Jr. Thompson , A. J. Strickland III , and John E Gamble
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Perfect Paperback

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Crafting and Executing Strategy with OLC access card Crafting and Executing Strategy with OLC access card
  2. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
  3. Organizational Behavior with Student CD and PowerWeb Organizational Behavior with Student CD and PowerWeb
  4. Leadership: Research Findings, Practice and Skills Leadership: Research Findings, Practice and Skills
  5. Operations Management with Student DVD Operations Management with Student DVD

Accessories:
  1. Breakout Strategy: Meeting the Challenge of Double-Digit Growth Breakout Strategy: Meeting the Challenge of Double-Digit Growth

ASIN: 0073269808

Book Description

Thompson, Strickland and Gamble's, CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion. Instructors who would like to create their own case packets to go with this book should go to www.mhhe.com/primis to make their selections.

Customer Reviews:

1 out of 5 stars False Discription.......2007-10-22

I ordered this book for my upper level business course at the university i attend and it is complete worthless to me. I needed the cases that WERE supposed to come with the book. Yet i received only the subject matter information, needless to say i wasted my money and i had to run copies off of someone elses text book. Maybe next time i will just pay the extra $60.00! At least ill know its the right book. Thanks!

4 out of 5 stars Does not have BSG online code.......2007-05-06

Same contents as the hard cover edition but this version does not come with BSG online access code. If you will need to play the Business Strategy Game online, you will need to pay $35 extra for online access code.
Language is a bit simplistic, not the type you would expect in a business textbook.

4 out of 5 stars Easy read.......2007-04-01

This book is fairly easy to read. Lots of good/useful case studies.

5 out of 5 stars Exellent condition.......2007-03-23

Book was in great condition. Received exactly as described. Top class seller.

3 out of 5 stars The authors should find a different editor........2007-02-05

This book contains a lot of valuable information on market strategy. The content of the book is very useful, but also very wordy and repetitive. That makes gleaning the book's "meat" a very frustrating task.

Fortunately, core concepts are listed in page margins to summarize main ideas. There are also diagrams illustrating these core concepts. These will help you to skip past the fluffy content.

I think this book shows real promise but is in serious need of copy editing.
Strategic Marketing Problems: Cases and Comments, 10th Edition
Average customer rating: 4 out of 5 stars
  • Chapter two is most valuable!
  • Shippment
  • Strategic Marketing Problems... Not Solutions
  • Great and comprehensive
  • A good book...
Strategic Marketing Problems: Cases and Comments, 10th Edition
Roger Kerin , and Robert Peterson
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
Customer ServiceCustomer Service | Industries & Professions | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Principles of Marketing (12th Edition) (Principles of Marketing) Principles of Marketing (12th Edition) (Principles of Marketing)
  2. Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
  3. Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
  4. International Marketing (Mcgraw Hill/Irwin Series in Marketing) International Marketing (Mcgraw Hill/Irwin Series in Marketing)
  5. Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

ASIN: 0131421840

Book Description

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Customer Reviews:

4 out of 5 stars Chapter two is most valuable!.......2007-03-22

Chapter two has a really good, in depth, review of basic marketing math.

4 out of 5 stars Shippment.......2005-07-08

Book was in perfect condition with the exception of some small damage that occurred during shipping. The company packaged it well, I think the postoffice just used metal straps during shipping which damaged the book a little. But the company shipped it out immediately which is appreciated!

3 out of 5 stars Strategic Marketing Problems... Not Solutions.......2003-08-17

I was disappointed. The book does contain some interesting thoughts, but 90% of the content is a description of companies facing marketing problems (case studies with a lot of facts). The author doesn't offer the solutions and best practises that would help solve these problems. While reading this book, i felt i was eating a burger without meat. Something is missing...

This is a good book for teachers who want case studies for their students to work on. It's a classroom book. It's not a good book if you want want to read marketing theory and best practises (if you're already in the management world).

5 out of 5 stars Great and comprehensive.......1998-05-28

I am a MBA Candidate with a finance focus who had the pleasure to use this book. Never before had I imagined that marketing could have the amount of numerical focus that this book shows. There's a case for every type of industry and many world-famous companies in this book. What else is missing from an introduction to marketing text?!

4 out of 5 stars A good book..........1997-10-23

I'm a MBA student in marketing. This book is good, but just that... good. I'm absolutely certain that somewhere has to be a book about strategic marketing that has a little more information (that's the problem, little theory and plenty of numbers) and not so expensive. Teresa M. Rodríguez
Strategic Management and Competitive Advantage: Concepts and Cases
Average customer rating: Not rated
    Strategic Management and Competitive Advantage: Concepts and Cases
    Jay Barney , and William Hesterly
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Hardcover

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Essentials of Investments with Standard & Poor's Bind-in Card Essentials of Investments with Standard & Poor's Bind-in Card
    2. Foundations of Multinational Financial Management Foundations of Multinational Financial Management
    3. Principles Of Operations Management and Student CD (6th Edition) Principles Of Operations Management and Student CD (6th Edition)
    4. Financial Markets and Corporate Strategy Solutions Manual Financial Markets and Corporate Strategy Solutions Manual
    5. International Financial Management (with Xtra!, World Map, and InfoTrac ) International Financial Management (with Xtra!, World Map, and InfoTrac )

    ASIN: 0131542745
    Business Marketing Management: A Strategic View of Industrial and Organizational Markets
    Average customer rating: 4 out of 5 stars
    • Business Marketing
    Business Marketing Management: A Strategic View of Industrial and Organizational Markets
    Michael D. Hutt , and Thomas W. Speh
    Manufacturer: South-Western College Pub
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. Sales Management: Analysis and Decision Making Sales Management: Analysis and Decision Making
    2. Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
    3. Industrial Marketing Strategy, 3rd Edition Industrial Marketing Strategy, 3rd Edition
    4. Operations Management & Student CD Package (8th Edition) Operations Management & Student CD Package (8th Edition)
    5. Law and Ethics in the Business Environment Law and Ethics in the Business Environment

    ASIN: 0324190433

    Book Description

    Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

    Customer Reviews:

    4 out of 5 stars Business Marketing.......2007-02-19

    This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.

    Books:

    1. Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)
    2. Data Analysis and Decision Making with Microsoft Excel (with InfoTrac and CD-ROM)
    3. Data Analysis and Decision Making with Microsoft Excel (with CD-ROM, InfoTrac , and Decision Tools and Statistic Tools Suite)
    4. Decision Analysis for the Professional
    5. Design and Equipment for Restaurants and Foodservice: A Management View
    6. Design for Six Sigma : A Roadmap for Product Development
    7. Designing and Implementing Two-Way Bilingual Programs: A Step-by-Step Guide for Administrators, Teachers, and Parents
    8. Financial Accounting: Information for Decisions
    9. Financial Accounting: Information for Decisions
    10. Financial Management: Theory and Practice with Thomson ONE

    Books Index

    Books Home

    Recommended Books

    1. SPIN Selling
    2. Gardner's Art Through the Ages: The Western Perspective, Volume I
    3. Tiki Art Now!: A Volcanic Eruption of Art
    4. Walker Evans: Signs
    5. Amusing Ourselves to Death: Public Discourse in the Age of Show Business
    6. ForeX Trading for Maximum Profit: The Best Kept Secret Off Wall Street
    7. Bacterial Growth And Division: BIOCHEMISTRY AND REGUALTION OF PROKARYOTIC AND EUKARYOTIC CYCLES
    8. Technology Valuation Solutions
    9. Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
    10. A Quiche Before Dying