Book Description
The freelance designer's bible—a step-by-step guide to successful self-employment.
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.
Every year the market for creative services expands-but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.
The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice.
From launching yourself as a freelancer and managing a multi-person firm to marketing your services and retiring comfortably, this book is a one-stop resource for all creative service professionals on how to run a smooth, effective, and lucrative business. Useful forms and sample business plans are included. 25 illustrations.
Customer Reviews:
A complete & practical resource.......2007-05-23
Cam Foote's book is a complete resource for new freelancers and a great "reality check" for experienced creatives. I have read his material for many years and always found it practical, clear, realistic, and helpful. Although his focus may seem to be almost entirely on graphic designers, as a copywriter I found most of his information applicable to my own business.
The Business Side of Creativity gets right down to business. .......2007-03-30
I read a lot of business books so I tend to think I won't get much out of any one book. That's not the case with this book. I highly recommend the book to anyone who works in any kind of creative/freelance setting.
Cameron Foote really gets to the heart of the details of creative business. Most books like this take a 10,000 foot view of all the issues. I end up being frustrated with not really learning tactics, just strategies. With this book, even the generic business issues are dealt with in a way that's relevant to creative/freelance businesses.
When I first got the book I skipped to the chapter on how to go after the right business. I then read the chapters on how to make money in the business. After those chapters I realized there wasn't anything in the book I wanted to skip. I wound up reading the whole book back to back (and for a business book that's a big compliment--at least coming from me).
This may sound like a glowing review--that's because it is. I was very impressed with the level of detail and relevancy the book has to what I wanted to know. I found a few mistakes I was making with the way I was running my own business. I used the tips Foote gave and improved the issues immediately.
One last reason you might consider this book--in the Appendix there's a ton of helpful resources. Not only that, if you log on to the author's website, you can find about two times the forms found in the book. I wound up using 3 forms the author gives away on a daily basis.
Book Description
Law and ethics can be formidable topics for many practitioners and students of public relations and related fields. At the same time, they need to be aware of how the law affects how they do their job and be cognizant that their actions may have ethical and legal ramifications for themselves, their employers, and their clients. Ethical and Legal Restraints on Public Relations complements traditional texts used in the study of public relations and mass communication law. The ethics portion of the book addresses classical approaches to ethics, business ethics, theories of public relations ethics, and ethics codes. It also provides practical guidelines for working through ethical dilemmas. The remainder of the module is devoted to law: First Amendment theory and its relevance for public relations speech; corporate and commercial speech; specific areas of the law, such as government regulations, torts, and intellectual property. Gower, a former practicing attorney and PR professional, includes meaningful cases and examples to illustrate specific legal concepts and the reasoning behind each one. She prepares readers for the real world by giving them knowledge that will be integral throughout every phase of their career. Chapters include summaries and discussion questions.
Customer Reviews:
know more about ethical issues in PR.......2005-11-03
If it was not for a class project: ethical issues in Public Relations and the necessity of having global principles of PR in contemporary world, I would not check out this book. It is a good book, comprehensive and vivid. No matter for PR practitioners, students, or researchers, this book will force you think more about ethics in PR.
Recommended.
Book Description
Tips, techniques, and procedures for starting up and running a successful creative-services business. The most comprehensive business companion available for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals, this book guides creative entrepreneurs step-by-step through the process of being successfully self-employed. It answers their most-asked questions and provides sample forms that will save time and help them run their business more professionally.
Customer Reviews:
A Creative's Must Have!.......2006-10-20
This book is a wake up call to the Creative! It completely opened my eyes to the many things to think about and plan for when leaving your secure job, and going out on your own. Extremely well written, with a plethora of knowledge on the subject. A complete eye opener. A MUST HAVE for the Creative who is planning on going freelance, or starting their own business. Very informative and necessary to read in order to succeed on your own. Very exciting, I could barely put it down!
Very helpful for a new freelancer.......2006-08-24
I'm starting a sole-proprietor (one-person) freelance design business and I have found this book to be extremely helpful. It manages to be realistic about what to expect while also providing encouragement that if you prepare well and work smart, you have the opportunity to reach your financial goals. The book has made me consider contracts carefully and has given me valuable suggestions (for example, setting up standards such as "I can't accept jobs for which I can bill less than 8 hours' work"), thinking about what kinds of clients I want to attract in my business, and so on. It has important points to consider if you are locating your business outside a large metropolitan area. I recommend it for anyone who is starting out - or considering starting out - on a solo creative business.
Foote's books address different business models.......2004-08-28
According to the author's website at http://www.creativebusiness.com/books.lasso The Business Side of Creativity addresses freelancing and the basics of pricing, selling, and running a SMALL design or marketing communications business. The Creative Business Guide to Running a Graphic Design Business focuses on the management of a MULTIPERSON organization. The website gives a summary on the various chapters of each book.
Worth $20.00.......2004-08-09
I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $20.00 to get something out of it.
YOUR BUSINESS BIBLE.......2004-03-26
This is such a comprehensive book. If you have any question about how to run a business, let alone a creative one, this book is the only one you'll need.
Book Description
In a world in which daily reports of questionable business practices, from insider trading to environmental pollution, dominate the headlines, the need to understand the large issues of how business and ethics are, and ought to be, connected is of paramount concern. This unique collection of essays is the latest volume in the Ruffin Series in Business Ethics. The four lead essays--by Norman Bowie, Kenneth Goodpaster, Thomas Donaldson, and Ezra Bowen--are examples of some of the best thinking about the role of ethics in business. With a combination of wisdom, humor, and insight, these essays examine such issues as the nature of scholarship and knowledge in business ethics, how ethics is a central factor in managerial leadership, the complexities of ethics in multinational and multicultural settings, and the problems of ethical literacy and moral debate in a free society. Each lead essay develops several themes which are then explored by other prominent thinkers, including Robert Solomon, Richard DeGeorge, and Joanne Ciulla. The book offers the reader a clear and logical approach to an intensely debated and still evolving discipline. Business Ethics: The State of the Art will be an invaluable resource for students of business at all levels, as well as business thinkers, philosophers, and practicing managers.
Book Description
Discussions of science and values in risk management have largely focused on how values enter into arguments about risks, that is, issues of acceptable risk. Instead this volume concentrates on how values enter into collecting, interpreting, communicating, and evaluating the evidence of risks, that is, issues of the acceptability of evidence of risk. By focusing on acceptable evidence, this volume avoids two barriers to progress. One barrier assumes that evidence of risk is largely a matter of objective scientific data and therefore uncontroversial. The other assumes that evidence of risk, being "just" a matter of values, is not amenable to reasoned critique. Denying both extremes, this volume argues for a more constructive conclusion: understanding the interrelations of scientific and value issues enables a critical scrutiny of risk assessments and better public deliberation about social choices. The contributors, distinguished philosophers, policy analysts, and natural and social scientists, analyze environmental and medical controversies, and assumptions underlying views about risk assessment and the scientific and statistical models used in risk management.
Book Description
The Book That Every Citizen and Journalist Should Read
“What this book does better than any single book on media history, ethics, or practice is
weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.” —Rasmi Simhan, Boston Globe
“Kovach and Rosenstiel’s essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve.” —Carl Sessions Stepp, American Journalism Review
“If you think journalists have no idea what you want . . . here is a book that agrees with you. Better—it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.” —Marta Salij, Detroit Free Press
The elements of journalism are:
* Journalism’s first obligation is to the truth.
* Its first loyalty is to citizens.
* Its essence is a discipline of verification.
* Its practitioners must maintain an independence from those they cover.
* It must serve as an independent monitor of power.
* It must provide a forum for public criticism and compromise.
* It must strive to make the significant interesting and relevant.
* It must keep the news comprehensive and proportional.
* Its practitioners must be allowed to exercise their personal conscience.
Amazon.com
These are tough times for journalism. Newsroom executives' bonuses tend to be based on their company's profit margin. Journalists are constantly jockeying for the time and space necessary to tell their stories as they see fit. Only 47 percent of Americans even read a newspaper. And Time and Newsweek--news magazines, remember?--"were seven times more likely to have the same cover story as People magazine in 1997 than in 1977."
It's no wonder that in 1997, the Committee of Concerned Journalists formed to "engage journalists and the public in a careful examination of what journalism was supposed to be." The Elements of Journalism reports the results of that study, which included 21 public forums (attended by 3,000 people), in-depth interviews with 100 journalists, editorial content studies, and research into the history of journalism. Part of what the committee members learned, they already knew. Journalism is complicated business: journalists are paid by management but work for the citizens; they tend to be self-taught (there is little evidence of mentoring and much disdain for journalism schools); and they need to be objective even when they're not impartial. This has always been the case. But the committee also detected a trend, one abundantly evident to anyone who has tried to find news on the evening TV news: "news was becoming entertainment and entertainment news."
"Unless we can grasp and reclaim the theory of a free press," warn Bill Kovach and Tom Rosenstiel, the book's authors, "journalists risk allowing their profession to disappear." Through their discussions with journalists, the Committee of Concerned Journalists defined nine "clear principles" of journalism, which Kovach and Rosenstiel explore in great detail. The first principle is, "Journalism's first obligation is to the truth." The last: "Its practitioners must be allowed to exercise their personal conscience." In between come issues of loyalty, verification, independence, and power monitoring, among others.
Invigorating reading for newsroom interns, jaded reporters, and anyone else who needs to be reminded of the rigorousness, integrity, and meaning of journalism. --Jane Steinberg
Book Description
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting on newsrooms around the country. But, more than anything, they were aware that readers, listeners, and viewers — the people who use the news — were turning away from it in droves.
There were many reasons for the public's growing lack of trust. On television, there were the ads that looked like news shows and programs that presented gossip and press releases as if they were news. There were the "docudramas," television movies that were an uneasy blend of fact and fiction and which purported to show viewers how events had "really" happened. At newspapers and magazines, celebrity was replacing news, newsroom budgets were being slashed, and editors were pushing journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk personalities led their listeners from sensation to sensation, from fact to fantasy, while deriding traditional journalism. Fact was blending with fiction, news with entertainment, journalism with rumor.
Calling themselves the Committee of Concerned Journalists, the twenty-five determined to find how the news had found itself in this state. Drawn from the committee's years of intensive research, dozens of surveys of readers, listeners, viewers, editors, and journalists, and more than one hundred intensive interviews with journalists and editors,
The Elements of Journalism is the first book ever to spell out — both for those who create and those who consume the news — the principles and responsibilities of journalism. Written by Bill Kovach and Tom Rosenstiel, two of the nation's preeminent press critics, this is one of the most provocative books about the role of information in society in more than a generation and one of the most important ever written about news. By offering in turn each of the principles that should govern reporting, Kovach and Rosenstiel show how some of the most common conceptions about the press, such as neutrality, fairness, and balance, are actually modern misconceptions. They also spell out how the news should be gathered, written, and reported even as they demonstrate why the First Amendment is on the brink of becoming a commercial right rather than something any American citizen can enjoy.
The Elements of Journalism is already igniting a national dialogue on issues vital to us all. This book will be the starting point for discussions by journalists and members of the public about the nature of journalism and the access that we all enjoy to information for years to come.
Customer Reviews:
Abstract/Strategic overview; Journalist's, not public's, perspective.......2007-01-05
This book is probably a good overview for someone new to these issues. However, for someone like me who has been interested in these issues for years, there is little here that you wouldn't have already seen in the newspaper coverage of this topic. I had hope of finding some pithy characterizations of the issues, but this book contained none that I hadn't already seen. However, for the newbie, this book does a good job at collecting and presenting them (and citing sources). And it is very readable.
My biggest disappointment was that the authors chose to exclude the issues of fairness and balance - as a person involved in events covered by the press, this is my biggest source of frustration with journalists. The most common problem is with the structure of an article: One side's position and arguments are given, and repeated, in the beginning and middle of the article, with other points of view not appearing until near the very end. When I try to talk to the journalist about the well-known problems with this structure, my comments are routinely dismissed with "But its all in there."
Note: By "fairness" and "balance" I mean what is understood by normal people and not the bizarre, discredited definitions used by journalists. Rather than try to rehabilitate these terms (a difficult task), the authors attempt, unsuccessfully, to introduce replacements (for example, "proportionality" which is presented by an unsatisfying metaphor).
My second disappointment was that the portion of the title "and the Public Should Expect" is an empty promise: The book is entirely focused on the journalist's perspective.
I did find it interesting the number of times that the authors commented that journalists were *not* trained in key aspects of their job but had to figure it out for themselves. This confirmed intuitions developed from my experience with journalists.
Captures all important elements of journalism.......2006-08-10
After reading Lippman's Public Opinion, this book provided a good review of what has happend in recent years.
The journalism is heading for a new direction, while preserving the old core values.
No stone is left unturned in this book with regard to journalism.
very good.......2006-02-20
I received the book in a good delay, and it was in perfect condition!
Great finish, no start........2005-03-21
I read this book as a first year grad student studying journalism. It's an interesting read - probably the only book I read that whole semester that I actually liked. It leaves the reader with a sense of purpose and commitment to the craft of journalism.
Then I went out and start reporting in the real world. I immediately realized "Elements of Journalism" is hopelessly idealistic. The book has a great vision for where the profession should be, but no suggestions on how to get there.
absolutely loved it.......2004-11-25
For my journalism class, I had to choose a book of merit about the media. "The Elements of Journalism" doesn't disappoint. This book takes the form of an instructional guide in that its objective does tell what journalists should be doing in order to create an effective press and what the public should expect from it. I find "The Elements of Journalism" to be of great use since it outlines what every budding journalist should follow to maintain ethics, objectivity, and truth in their work. It even describes man's history with the need for communication and a briefing of journalism's role in history. The book is written with clarity and the topics flow together. I also noticed that Kovach and Rosentiel developed many "theories" of the media-which all seem true too.
What will always stay with me is the "The Theory of the Interlocking Public"-that states that everyone has an interest and is an expert in something. We need to be knowledgeable about the realistic description of how people interact with the news in order to present information as accurately as possible so that an individual group is not drawn to an article but a WHOLE variety of people depending on their level of knowledge about the world. Good journalism targets each level. I always remember this while writing an article for the paper.
As for what citizens should expect from the press, I admired the quote "The marketplace fails if we as citizens are passive, willing to put up with a diminishing product because we have no alternative. It works only if we act with a voice and a reason." It basically means that the purpose of a press (to convey the information that people need to be sovereign) will deteriorate if the people don't take action and speak up in what they believe in and hold true.
And, I can go on and on....because this book is so full of insightful information. I recommend it for anybody interested in the workings of the media.
Book Description
What basic ethical principles should guide American journalists to help them justify their invasion of an individual's privacy, to be "objective" in their reporting, to avoid being influenced by government or economic controls? A wire service and newsroom veteran and a sociologist and scholar in mass media/communications have designed a philosophical guide for students, scholars, and practitioners to use as a kind of "moral compass." Key excerpts from some of the most important writings on the subject from Milton to Louis Brandeis, from Plato to Sissela Bok, and from Adam Smith to John Merrill deal with some of the most serious contemporary issues in journalism today. This short text also includes the Society of Professional Journalists' Code of Ethics and a full index.
Customer Reviews:
Essential Philosophy for Journalists and Media Watchdogs.......2004-06-21
This is a unique collection of writings and book excerpts providing a philosophical and ethical background for anyone interested in the ethics of journalism or the media system. These go as far back as Plato in ancient times, to the medieval musings on free speech by John Milton and Francis Bacon, which in turn started the press freedom concepts later brought to fruition by the likes of John Locke and "Cato," which are all presented here. The book proceeds to more modern examinations of the ethics and issues behind the press, including powerful submissions by media watchdogs such as Ben Bagdikian and A.J. Liebling. The book ends on a strong note with the prophetic but problematic findings of the 1947 Hutchings Commission and the rebuttal by John C. Merrill, which are strongly leftist and rightist respectively, and wrap up the modern realms of thought from all sides of the matter. The only problem with this volume is that some of the writings have been fragmented and edited due to space concerns, making some submissions difficult to follow (such as the essay by Samuel Warren and Louis Brandeis). In the case of book excerpts such as these, the editors should have considered a more intensive review-style description of each book's main points. [~doomsdayer520~]
Average customer rating:
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The Muckrakers: Evangelical Crusaders
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The Pen Is Mightier: The Muckraking Life of Charles Edward Russell
ASIN: 0275969150 |
Book Description
This collection of essays provides a critical and scholarly assessment of muckraking journalists at the beginning of the twentieth century. Contributors discuss how spiritual values led journalists to seek social change, through crusades and exposes, sometimes at the price of public confusion and cynicism. They explore how the richest church in America was forced to clean up its tenement houses, how a Buffalo newspaper crusaded for improvements in living conditions for immigrants, why women journalists were keys to civic improvement efforts, and how muckraking and the crusading spirit permeated the press even in small towns. The authors place these stories in the context of various facets of early 20th century American culture. These fresh perspectives on America's first investigative reporters will appeal to media scholars, historians and to professional journalists. An epilogue appeals for a return to the values and spirit of the muckrakers that might spur the public's interest and provide a moral center and ethic of caring in American journalism.
Book Description
The reputation of journalists is continually being questioned. Nearly every public opinion poll shows that people have lost respect for journalists and lost faith in the news media. In this fully updated and expanded 5th edition of Groping for Ethics in Journalism, author Ron F. Smith offers solutions for the ethical dilemmas facing journalists. Smith has added more photos, case studies, and student assignments to make this timeless standard even more compelling.Journalism students, scholars, faculty and professionals will profit immensely from the tough issues this text addresses. An all-new philosophy of ethics chapter has been added, examining the teachings of classical and modern philosophy and their influence on ethical conduct today.Chapter-ending "Improving the Profession " discussions address how journalists can ask tough questions yet show compassion. Issues covered in this edition come from all areas of the media print, broadcast, and Internet.Expanded discussion in this edition covers:Critics of the mediaJournalism and truth in the postmodern eraPhoto manipulation and ethicsUndercover reportingThe climate of corporate news ownershipGroping for Ethics in Journalism, 5th Edition maintains this book 's standing as the finest foundation text for studying journalism ethics
Customer Reviews:
Good Book for Journalism students.......2007-09-13
Required book for class, more aimed towards journalism students. Otherwise, very good and full of good knowledge.
For journalism students, faculty, and professionals.......2003-11-06
Now in its fifth edition, Groping For Ethics In Journalism by Ron F. Smith (Professor of Journalism, University of Central Florida - Orlando) is a scholarly, thoughtful, and thought-provoking exploration of diverse and complex issues affecting the practice of professional journalism today. Intended for journalism students, faculty, and professionals, Groping For Ethics In Journalism covers such matters as objectivity, corrections, the very real issue of faking the news, financial concerns and other conflicts of interest, issues of privacy, the government's eye, and much more. No university level Journalism Studies collection can be considered complete or up-to-date without the inclusion of Professor Smith's Groping For Ethics In Journalism.
Books:
- The Elements of Journalism: What Newspeople Should Know and The Public Should Expect
- The Ethics of What We Eat: Why Our Food Choices Matter
- The Ghost Brigades (Sci Fi Essential Books)
- The Great Fuzz Frenzy
- The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
- The Journalist And The Murderer
- The Little Book of Plagiarism
- The Moral Imperative of School Leadership
- The Police In America: An Introduction, with "Making the Grade" Student CD-ROM and PowerWeb
- The Possessive Investment in Whiteness: How White People Profit from Identity Politics
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