Amazon.com
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman
Amazon.com Audiobook Review
When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler
Book Description
How to build a product or service into a world–class brand.
In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's, and tomorrow's 埣luttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive work on brands and branding. In the tradition of 22 Immutable Laws of Marketing, this book is illustrated with anecdotes from some of the best brands in the world and explains how any product or service can be built into a brand.
Customer Reviews:
Great book.......2007-10-10
Excellent book. Although the 22 laws may not be immutable they definitely are impossible to overlook. This book is packed with practical examples of where major corporations failed and succeeded, by breaking or following each of the 22 laws. Definitely must read if you're interested in creating a strong brand.
What a Book!.......2007-09-22
I never read a book more packed with incredible insights that this one. My company, Astonish Results (www.astonishresults.com) provides consulting to mortgage companies. I will recommend this book to every company we consult.
must have for business owners.......2007-09-11
As a small business owner and someone who was new to the business side of running a business I have found this book an absolute necessity in my daily business life.
Something to think about.......2007-08-11
I read this book with pleasure. It contains a lot of common sense and showed how people are influenced in their choice of branding features by what others have done and not what makes sense. I hope to use much of the information in my firm for our software branding.
Steven Calkins
Cross Media Solutions
Würzburg, Germany
Excellent work.......2007-05-26
I must say I have become somewhat of a Ries groupie. Al & Laura Ries along with Jack Trout have created some of the most thought filled pieces within the Branding, Marketing and communications world today. This one lives up the all the hype. The 22 Immutable Laws of Branding is a masterpiece to say the least. I began seeking out new books on the topic and thought why not hear from the gurus of the field. I had read The 22 Immutable Laws of Marketing first and it lead me to this great piece. I am a marketing student not just in the classroom but for life. It is what I do, therefore learning more is what I must do.
Once you began your journey for more knowlege on Branding and relating fields you will side with this book. Branding lives with the perpection that is placed int he mind of the consumer. In all my many marketing classes have I not discussed the many issues that come up in this book. To be a great marketer or branding strategiest you must seek out information from all levels of the field and then rethink those thoughts in regards to your position and situation. This book places you in the right mindset to do that and much more. So begin the process...
Book Description
"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas."
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Patrick J. McKenna, a leading international consultant to professional service firms
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
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David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
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Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
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Richard S. Levick, Esq., President, Levick Strategic Communications, LLC coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
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Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
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Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.
Download Description
"August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough."
-Gerry Riskin, Partner, Edge International
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-Richard S. Levick, Esq., President, Levick Strategic Communications, LLC
coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.
Customer Reviews:
Marketing 101, 201, & 301 for Professional Services.......2005-08-31
This book should burnish the authors' already high reputations for having cogent, jargon-free, and street-smart things to say about what it's really like to try to market professional services. An unusual blend of (clear and lucidly stated) theory about marketing, and real-world insights into obstacles clients can throw up--not to mention the high barrier of internal resistance that "professionals" instinctively erect when asked to be marketers--this should be your starting point if you're facing the complexities of marketing in this environment.
Think that "marketing is just common sense?" Think again; it's both a discipline and an art. Aquila and Marcus will guide your hand at both.
Gerry Riskin (co-author Herding Cats and Beyond Knowing.......2005-06-12
August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough.
Required reading for my marketing leaders.......2004-09-25
August Aquila and Bruce Marcus have written a clear and comprehensive view of what every accounting or law marketer needs to know about this new, unprecedented professional services environment. Their book not only explains the new environment, but it's also a rich primer of practical "how-to" advice on all the marketing tools available to the professional services marketer. Strategy is fine, but I find that few books get down to the step-by-step implementation tactics involved in winning new business like this book does - that's one of its best points of differentiation. After reading it, I bought copies for every one of my regional, industry, service line and national marketing leaders.
Aquila and Marcus Deliver Practice Advice for Success.......2004-09-07
In "Client at the Core: Marketing and Managing Today's Professional Services Firm," (Wiley, 2004) August J. Aquila, based in Minnetonka, Minn., and Bruce W. Marcus, in Easton, Conn., a pair of veteran consultants, combine their considerable experience, skill and insight into a veritable strategic planning operator's manual for today's consulting firm.
From the outset, they acknowledge "the professional world doesn't need another book on how to write a press release or write a brochure or run a seminar."
Instead, they provide a new perspective on the crucial subject of how to keep firms relevant to the needs of the marketplace -- mainly, creating clients and building a marketing culture.
They don't get tied up in ideas like "vision," or "mission."
Instead they talk about the new realities of the 21st Century and professions in turmoil: dot-coms gone bust, a stock market meltdown, and a rash of frauds, defalcations, misuse of corporate funds; and then a reformist reaction, still unfolding, that the authors term "a helter-skelter regulatory rush that was at least as punitive as it was appropriate. It would seem that the regulatory garment was cut to fit all, when all don't wear the same size."
"The time is past when just the presence of the professional was its own comfort factor. It's long been believed that the concept of the professional was so exalted, and so trusting, that people accepted advice unquestioningly. No more. The scandals of 2002 and 2003 seem to have bred a diminished - if unwarranted -- respect for professionals," they say.
"Traditionally, professional services have been a seller's market," according to Aquila and Marcus. But now the tables are turned. "It is now a buyer's market."
For today's professionals, here are six lessons you can take to the bank according to the authors:
1. Clients are more sophisticated. They no longer accept advice without questioning, challenging, demanding more reasoning and detail.
2. Because of the complexity of business today, clients demand that their professionals know more about the client's business and industry than ever before.
3. Professional services always function best when trust is at the heart of the relationship, but the corporate scandals of recent years have eroded that trust. That trust must now be regenerated. And the workings of trust are more important in the new economy than in the old.
4. Once the narrow structures of a profession were sufficient to serve clients. But clients now demand a broader spectrum of capabilities. The more broadly educated and well-rounded professional is the one with the greater advantage in meeting the needs of today's client. Clients demand that accountants know more than the basic skills of accounting.
5. Competition is now a fact of life. Clients know they have a choice.
Clients know the difference between marketing promises and professional services delivery. Today's client demands more real service and solutions -- not just a warm personal relationship.
To Aquila and Marcus, the new paradigm of professional services requires a new demand for partnership with the client and new participatory skills.
As they say: It's a buyers' market. Get used to it.
(...)
Focus on Application.......2004-08-22
"Meaty and rich with texture. The authors understand the application of marketing concepts to the CPA profession at a very deep level, and communicate clearly and concisely."
"Every page was another 'Yes!' when reading about the application of marketing principles to the CPA world. The authors nailed it."
Book Description
Are you looking for a comprehensive approach to determining the future of new technologies based on technology rights, risk assignment, the art of deal-making, and deal economics? This indispensable tool provides you with complete coverage of the issues, methods, and art of valuing and pricing early-stage technologies including backgrounds in the core concepts, sources of value, methods of valuation, equity realizations, and negotiation strategies--all based on the author's real-world experiences.
Order your copy today!
Customer Reviews:
Budding inventors/entrepreneurs will want this book.......2006-08-16
As an accountant outside of the IP field, I found this to be a good tool to "round out" my business acumen. Enjoyed the presentation of pricing models.
My clients rate this book "Superb!".......2006-03-07
Richard is a very well known authority among those of us who are involved in the technology commercialization industry. As a technology commercialization business coach, I hear regularly that Richard's advice in his books is extremely helpful in the most important areas of their work. You can count on the validity of Richard's information...he's been in the trenches and around technology commercialization for many years.
If you want to be successful in commercializing technology get Richard's books, study them and put his advice and suggestions into practice.
~John L. Jenkins, The Coach
john@yourcoachingedge.com
Looks great so far !.......2005-10-22
I'm just through a couple of selected chapters, but I am certain that this book will provide me with an amazing outlook. It's very rounded, and includes a vast amount of information about licencing strategy, along with everything else. I suggest looking at the available images for the index (link to it somewhere on this page) and checking them out. Good stuff.
Excellent work.......2005-09-20
Dr. Razgaitis has achieved an excellent job in illustrating most types of market-practiced methods in the valuation & pricing of tech-based intellectual property. He has done it not just in a coherent manner, but also with a touch of humourous & philosophical elements, which makes the book a surprisingly enjoyable read. Despite the fact that each valuation methods has different, or even diverse, characteristics, Dr. Razgaitis managed to clearly present how each method can be practically applied in various situations, and how these methods can be jointly applied to solve business problems. He has skillfully provided knowledge & guidelines for readers to come up with their own judgement regarding what methods to be applied in various real-world situations, rather than promoting a particular method as the 'silver bullet', like some other authors may attempt to do; this is refreshing & pragmatic as technology valuation is both art & science. The references of the book are also highly valuable, as they provides good pointers to resources that would enable readers to practice the methods.
Some thoughts from a competing author.......2003-06-24
Dr. Razgaitis has tackled an area that contains the most difficult question facing professionals and intellectual property owners - how to value and price embryonic technology.
In recent years many have attempted to educate us on the subject of valuing intellectual property. Complex financial theories and spread-sheet models emerged, especially during the e-business bubble as some strove to explain the unexplainable valuations of enterprises whose only assets were intangible. Dr. Razgaitis obviously knows and understands the theories, but doesn't let the reader escape into flights of fancy, instead bringing one back to earth gently, sometimes with humor, sometimes with real-life anecdotes.
This book allows the reader to seek information to a depth that he or she wishes. As an example, the Monte Carlo technique is presented in all its complexity for those willing and able to study it. At the same time, mathematically challenged readers can still come away with an understanding of what is going on. The author is skilled in clearly explaining complexities and the many well designed charts and tables greatly assist the reader.
These are just some of the features that set this book apart and give it a strong practical value to all of those who create and exploit technology assets, and to those who advise them. Anyone in those roles should have this book within easy reach.
Book Description
TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE...
We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who dont? The answer is in your hands; this book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk.
In How to License Your Million Dollar Idea, Second Edition, Harvey Reese, a successful new product developer, consultant, and licensing agent, reveals his system for creating commercially profitable ideas and his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, youll also learn how to formulate an idea and find the motivation to grow that idea into a fortune.
Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing. Reese includes his proven step-by-step process for formulating an idea that manufacturers are willing to pay for, researching its authenticity, obtaining patents, finding prospects, negotiating the deal, and beyond. Filled with examples of successful, well-known licensing ventures, How to License Your Million Dollar Idea, Second Edition also features an expanded appendix of sample patent forms, licensing agreements, disclosure statements, publications, contact information, and more.
Customer Reviews:
Most Helpful..........2007-06-08
I came up with an invention and had no idea how to protect it or what direction to go next. I had read several other books but Harvey's book rocked!! It gave me so much of the information I needed, I am considering submitting my idea to Harvey Reese to see if he can obtain a licensing agreement.
A Good Read.......2007-02-03
Straight forward tips and tactics about how to turn an idea into royalties. Worth the read if you think you have an idea that could make money.
This will get you pumped up!.......2006-08-27
This is book is an easy read, with a lot of very relevant information. I own a small product development company and the information here is accurate and maybe most importantly very motivating. Read it, and get moving on taking your product from an idea to making money.
How to License Your Million dollar Idea.......2006-08-23
This reference book is filled with lots of valueable and helpful information and is a great resource for those who wish to develop an idea.
Author seemed in conflict with other experts in one area. He insists that only a face-to-face meeting can bring results and he strongly suggests that an agent should be hired. Other experts advocate that successs can be had without following this path.
How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edi.......2006-02-23
Very informational. Helped me get the ball rolling on my million dollar idea! Well worth the money spent and gave me some much needed clarification regarding the invention and submission process. Look for me and my idea soon!!!
Book Description
Unlike other areas of fund-raising, planned giving brings fund-raising professionals into contact with lawyers, accountants, financial planners, consultants, and wealthy donors. They need to be able to speak the same language as the donors and their advisors while still keeping their own organization's goals in mind. This book can help them address these and other vital issues related to starting, marketing, administering, and expanding a planned giving program.
This book is supplemented annually.
Book Description
Legal Nurse Consultants have the health/medical knowledge to provide valuable insight into medical issues of legal cases; however, most nurses don't have a clue about how to market those services. This book offers answers to their marketing problems. They will learn how to: Target attorneys that need their services; classify prospects and assess their needs; develop outstanding brochures and cover letters; use networks and networking to their advantage; be a solution to attorneys' problems; and do all this on a minimal marketing budget.
Customer Reviews:
Marketing for Legal Nurse Consults.......2007-03-08
The book was shipped right away and in excellent condition. Thank you.
A MUST for all LNCs regardless of business experience.......2003-09-20
Betty and John Joos have created THE BEST marketing book for Legal Nurse Consultants ever written! The book is an easy read packed with real-life answers to real-life marketing questions. It is a practical approach to what really works, coupled with humor. Unbeknownst to them, they have become my business partners.
Every LNC should have this book!!.......2003-04-16
Marketing for the Legal Nurse Consultant is the most valuable book in my library! The Joos' walk LNCs through the world of marketing with ease. I've been lucky enough to have met these fine people in person and attended their marketing seminars. Here again, this is a "must do" for the independent legal nurse consultant. My cards and brochures went through major overhauls with their help and my business has prospered! Thank you both, John and Betty, for all you do! I'm looking forward to purchasing your next edition.
Real Answers to your LNC marketing questions.......2003-01-05
All the accolades that have been written about the Joos' book are true! This little jewel of a book is one I know I will keep referring back to in the years to come. The marketing plan and suggestions are aimed specifically at legal nurses which makes everything in this book usable and practical. "Marketing for the LNC" is an invaluable source of information not only for nurses at the early stages of setting up a new consulting business but also for those that have been at it for awhile and are wanting to expand. Betty writes as one who has an understanding of the fears that most nurses experience who are marketing themselves for the first time. This is one of those "must have" books for "newbies" and seasoned LNC's. It explains what is needed to promote yourself and explains how to effectively do so in a professional manner without spending a small fortune. After reading this book, marketing started to feel like less of a necessary evil; although it's still not my favorite way to spend my non-billable hours....I now have a much clearer idea of the message I want to send to my prospective attorney-clients and I have the tools to help me get my message across.
A "must read" for the beginning LNC..........2001-11-16
This book takes one of the most difficult parts of the LNC business and breaks it down into simple and concise steps. From the initial, terrifying (yet neccessary) phone calls, to keeping your clients long-term...this book is invaluable. It's an "easy read" and I find myself referring to it frequently as a resource because of all the helpful tips it contains. Great job Betty and John!
Book Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Customer Reviews:
Essential reading for entrepreneurs and sales people.......2007-10-20
I am not a marketer, but getting marketing right is critical. If an entrepreneur or sales person reads only one book on marketing, this would be it.
Trout and Ries write the laws on marketing.......2007-09-27
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can't ignore the law.
Timeless laws.......2007-07-14
Although this book is rather old, and was written before the online era, these marketing laws are timeless and should be etched in to the mind of every marketer. Highly recommended, even in 2007.
Still A Great Book.......2007-05-20
Although it was written in 1994, this book holds strong as an good resource for marketing professionals. It is a fun and fast read that will get you focused on what you need to be doing to be a successful marketer.
"Great Place to start for the beginner"........2007-05-11
This book was fun to read. It is straight to the point, a quick read, easy to follow and written for the novice or expert with lots of meaningful contents, great ideas and examples. It is not a book that will leave you confused, it will leave you with a full understanding of what it takes to be successful in marketing. This book is not going to turn you into a marketing guru over night. "Marketing situations are subject to a zillion of circumstances" as Alexander Repiev puts it. This is just a primer on the subject. However, this book's concept is very faddish. It is very contradictory and deceptive as some of the laws depict, but by the time most people realize it they would have already spent their money on the book.
Book Description
SALES SUCCESS CAN BE YOURS WITH ZIB ZIGLAR'S 5 STEPS TO SUCCESSFUL SELLING
GREAT SALESPEOPLE ARE MADE, NOT BORN
You've heard about "natural-born salespeople" -- those super salespeople who seem to perform intuitively and succeed effortlessly. In 5 Steps to Successful Selling, Zig Ziglar shows you that those success stories result from study and observation rather than inborn talent. They are the result of mastering the art of selling. Now you can master those techniques and perfect your own selling skills -- skills that will take you from being a good salesperson to being the best. A super slalesman himself, Zig Ziglar draws on his many years of experience to define and explain the keys to seccessful selling:
- Prospecting: identifying who can and will buy
- Presenting: knowing the product and showing it effecitvely
- Closing: winning the sale
- Follow-up: maintaining customer contact
- Positive self-image: the foundation of sucsess in selling
After leraning the 5 Steps to Successful Selling -- whether you are a beginner or a seasoned veteran -- you can't help but come away a better salesperson.
Customer Reviews:
Zig covers the basics with ease.......2007-06-28
Being new to the selling business I found this a very useful tool for covering the basics needed for a successful start.
It was a big boost for me.
Zig Ziglar hits this one out of the park.......2007-06-12
I felt that once again Zig Ziglar came out on top with this product.
Currently, I am in the process of learning how to sell and the audio cd's on selling by Zig really helped me perform my job more effeciently.
WOW!.......2007-03-24
Wow, wow, wow!
If you are in sales, this little cassette will save you money, time, and energy. This is a must have for all sales people.
If you are a sales professional and dont have this little gem, I dont think you are serious about your sales!
Brian Tracey is much better.......2007-03-22
I purchased both this audio book and Brian Tracey's Psychology of Selling, the Art of Closing the Sale on audio book. I have never written a review on Amazon and my dissapointment was enough to motivate me to do se. First off the auther is very distracting with a voice that sounds like Mr. Roper from Threes Company. Secondly just about everything minus one or two things was available in Brian Tracey's audio book. Get Brian Tracey, it's worth the money. It has more information, longer in length, presented much better, no corny humor, and best of all, he doesn't sound like Mr. Roper. Hope this helps.
Total waste of time!.......2007-03-19
Zig only states the obvious, with the worse humor. Tries to portray motivation by boasting his own arrogance. Rip off!!!
Book Description
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need
No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how.
Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows you:
- Techniques for analyzing your market and developing a comprehensive marketing plan
- Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
- Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization
- Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever
Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, and the confidence you need to succeed.
Customer Reviews:
Not For Everyday Reading, But Your Bookshelf Better Have One.......2001-10-20
As part of my enriching my knowledge of managing non-profits, I have just finished this book. Not a very exciting read from the entertainment standpoint, but the content, there's the rub. There is so much to absorb from this book, it's exciting to be exposed to all the information. Thus, the need to keep reading it (and the 5 stars).
There will. be no hints to the specific content of this book, you'll get to be surprised when you read it. Contained in this book though are a variety of Marketing Strategies for the non-profit department manager. The Chief Executive should also read this book and be enlightened to the challenges that face a Marketing Department. There are many lessons for all non-profit managers here, and the fact that everyone needs to be a Marketer may be the most important.
The writing style is short, but direct. No florid language, but smooth direction with vital information in each and every paragraph. there are many examples of charts and study questions, facts and figures. It's not the ultimate how-to book on how to run a marketing campaign, but damn near. The materials are thought provoking and clear, challenging and easy to comprehend. When I finished, I felt like I had learnt a lot, and I'm ready to go out a prove it!!
If marketing is somehow in your future, then make this book a #1 of #2 (with the Kotler book) purchase. Read and absorb, or refer to occasionally. Just remember, you better have had exposure to it, because your competitor might have.
Book Description
Based entirely on research from peer-reviewed journals and randomized controlled trials,
The Sixty-Second Motivator is an easily read story that reveals practical motivational techniques. In less than 100 pages, readers will have the necessary tools to enable them to motivate themselves or others. A handy worksheet is also included which guides the reader through the motivational process.
Customer Reviews:
Sixty Second Motivator.......2007-09-19
This is a great little book. It is written in a light style that makes it easy to read and digest the principles that Jim spells out. If you have ever tried to make a change and been unsuccessful in accomplishing your goal this little book will help you to understand why you failed and how you can increase your chance of success. I found it to be helpful both with my own personal goals and in better understanding what may help to motivate my clients to achieve their stated goals.
It Really Works!.......2007-08-08
Forget the motivational seminars, DVDs, and CDs. This little book has more insights into motivation than anything else I have seen! No hype here.
The author has taken complex concepts and made them easy to understand in an entertaining way. I use the practical tips not only to motivate my patients, but also to motivate myself!
The Sixty-Second Motivator- Book Review.......2007-06-12
Both my husband and I enjoyed this book a lot. We found it to be a neat, well organized little book written in an easy-to-understand, straight-forward style that is genuinely enjoyable while at the same time providing valuable insights about why we do or do not do things. While we found it quite analytical about key factors concerning motivation, the book didn't make us feel intimidated or "preached at". The tone of the book came across to us as friendly, low-key, very helpful, analytical and a valuable "keeper" to refer to in life's future situations.
Excellent read!!.......2007-03-08
This is an excellent read and one book you will finish reading. They say that most poeople don't finish books they buy, but this one is soo relevant to our lives that you will want to read it cover to cover several times! Keeping it in my day planner for a random quick read infusion throughout the day helps keep me on track!!
The missing link!.......2006-09-19
Having read Jim Johnson's No Beach No Zone weight loss book, I knew WHAT to do, plain and simple, and WHY it was important. So why wasn't I doing what the book laid out as a proven plan for weight loss? It's all about motivation. There's even a chapter on motivation in his weight loss book - but this book takes it one step further, into the science of motivation. Personally I think both books dovetail into one another well, especially if your lack of motivation happens to be in the field of losing weight. The science of how to lose weight permanently, and the science of motivating yourself to do anything. Once again, this is all based on research and not what one guy thinks.
One of the best surprises about this book is the way it is written. Without giving away too much, I can tell you that this book is more of a story than a collection of facts, and reads almost like a mystery. One thing's for sure, it's extremely engaging. I read the whole think in one sitting; the research and strategy don't take volumes to explain or lay out. I'm not one to read huge volumes, and Jim Johnson always makes a concise read devoid of medical mumbo-jumbo. The actual motivation chart takes up one page and really makes you think about what makes your own self "tick". The only excuse for not getting motivated is if you aren't willing to give up one hour of your time, and a little more time spent thinking straight.
Books:
- The 22 Immutable Laws of Branding
- The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your Life
- The Cost of Discipleship
- The Dutch Republic: Its Rise, Greatness, and Fall 1477-1806 (Oxford History of Early Modern Europe)
- The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS
- The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS
- The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS
- The First-Time Homeowner's Handbook: A Complete Guide and Workbook for the First-Time Home Buyer (Book & CD-ROM)
- The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
- The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
Books Index
Books Home
Recommended Books
- Addy: An American Girl/Boxed Set
- Painted Ladies Revisited: San Francisco's Resplendent Victorians Inside and Out
- Falling for Marilyn: The Lost Niagara Collection
- Hiking California's Desert Parks, 2nd: A Guide to the Greatest Hiking Adventures in Anza-Borrego, Jo
- Lonely Planet Italy
- Stephen King's Dark Tower: The Gunslinger Born #2
- Plant Exploration for Longwood Gardens
- An Introduction to Foreign Exchange & Money Markets
- Contabilidad para Dirección
- Knit One, Kill Two
General
| Business & Investing
| Subjects
| Books
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Emotional Branding: The New Paradigm for Connecting Brands to People
Differentiate or Die: Survival in Our Era of Killer Competition
