Head Rush Ajax (Head First)

Book Description

Sick of creating web sites that reload every time a user moves the mouse? Tired of servers that wait around to respond to users' requests for movie tickets? It sounds like you need a little (or maybe a lot of) Ajax in your life. Asynchronous programming lets you turn you own web sites into smooth, slick, responsive applications that make your users feel like they're back on the information superhighway, not stuck on a dial-up backroad.

But who wants to take on next-generation web programming with the last generation's instruction book? You need a learning experience that's as compelling and cutting-edge as the sites you want to design. That's where we come in. With Head Rush Ajax, in no time you'll be writing JavaScript code that fires off asynchronous requests to web servers... and having fun doing it. By the time you've taken your dynamic HTML, XML, JSON, and DOM skills up a few notches, you'll have solved tons of puzzles, figured out how well snowboards sell in Vail, and even watched a boxing match. Sound interesting? Then what are you waiting for? Pick up Head Rush Ajax and learn Ajax and asynchronous programming the right way--the way that sticks.

If you've ever read a Head First book, you know what to expect: a visually rich format designed for the way your brain works. Head Rush ramps up the intensity with an even faster look and feel. Have your first working app before you finish Chapter 1, meet up with the nefarious PROJECT: CHAOS stealth team, and even settle the question of the Top 5 Blues CDs of all time. Leave boring, clunky web sites behind with 8-tracks and hot pants--and get going with next-generation web programming.

"If you thought Ajax was rocket science, this book is for you. Head Rush Ajax puts dynamic, compelling experiences within reach for every Web developer." -- Jesse James Garrett, Adaptive Path

"A 'technology-meets-reality' book for web pioneers on the cutting edge." -- Valentin Crettaz, CTO, Condris Technologies

Customer Reviews:

Head Rush Ajax (Head First).......2007-09-07

Very nice book. I am enjoying reading it. It brings new view to asynchronous web javascript using non formal approach. I like Head First series.

Not my style.......2007-05-21

For me, all the information in this 400 page book could have been effectively presented in about 50 pages, using a normal page layout with illustrations. While reading this book, I felt like I was wasting my time. Eventually, I found myself skimming the pages for nuggets of useful information buried in all the fluff (handwritten notes, arrows, and pictures of dogs and guys in ribbed sweaters.) I am willing to consider that perhaps the style of this book is just not right for me. But even for someone who likes/is compatible with this style, I believe the limited amount of actual information contained in this book makes it not a good value.

Contains some good information, but..........2007-05-06

The top-most declaration on the front page of Head Rush Ajax is "Get it in your brain, FAST". A more appropriate comment would be: "Get it in your brain after taking a tedious journey down a long, winding road". I found some useful information about Ajax, but only after being frustrated by having to wade through an excessive amount of fluff, even if the dog pictured so often is really cute. Head Rush Ajax typically uses about 20 pages to present and explain material that anyone with any coding experience at all can learn in a paragraph or two. So, if you are an absolute beginner, this book might be just the thing, with entertaining inserts to give you a break if you need one. But if you're even a little experienced with html, css, javascript or php you will probably find the pace to be way too SLOW.

Smug Style and Questionable Content.......2007-04-21

The content of this book is a little odd. It rushes through introductory topics for the browser side at the beginning to get you going, but has no discussion of what you might set up as a web server to model the back end for which they provide PHP code. This is especially odd given the emphasis on active learning; you can't actually model the whole system from their instructions without other references. Having configured enough open source servers, I know this isn't hard and could be handled in a short appendix. The comment in the editorial review to the effect of "have your first app working before the end of Chapter 1" needs to be evaluated in that light.

The Head Rush book series is likely something you like or hate. I find the tone of the authors smug and self-satisfied, and for me it works against their stated goal of really engaging the reader. The pedagogical concepts are not particularly new, but they have a theory they think is revolutionary so they have an overly assertive style: a "conversational" tone that is self-consciously hip, hard-to-read handwritten comments, and cheesy photographs and jokes. The same pedagogical methods could be presented in a much more neutral fashion. The style also means that this would be a poor reference after you gain some skills.

Nice book for AJAX beginners.......2007-04-11

This book does one good thing, and that is introducing the reader to AJAX.

Compared to other Head First books it is a little more repetitive, takes longer to get the reader's head around the topic at hand and finally it has external requirements for the reader to be successful in going through the book in follow by example mode.

The external requirements of the book are:

1) You need to be able to understand PHP on a very basic level in order to follow through the examples in the book.

2) In order to follow step by step the book, you need to set-up your test box as a WEB/PHP server.

Requirement #1 is not problematic, #2 may be problematic to some folks, to others it may be even fun -- BTW: The page at [...]
I would have given this book four stars for beginners if the instructions for #2 would exist, at least in the head first site, but they are not there yet by 4/10/07.

Additional notes:

- Chapter 3 example runs dog slow in FireFox and does not render properlyin IE7.

Average customer rating:

Packed with excellent information
Excellent
Don't go without this book if you're doing Web 2.0 work
CLEANING UP WITH AJAX DESIGN PATTERNS!!
Probably mistitled, but still some very good information...

Ajax Design Patterns
Michael Mahemoff
Manufacturer: O'Reilly Media, Inc.
ProductGroup: Book
Binding: Paperback

General | Programming | Computers & Internet | Subjects | Books

Website Architecture & Usability | Web Development | Computers & Internet | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

Perl | Programming | O'Reilly | By Publisher | Books

Web Programming | Programming | O'Reilly | By Publisher | Books

General | Programming | O'Reilly | By Publisher | Books

Web Authoring & Design | Web Development | O'Reilly | By Publisher | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Ajax Patterns and Best Practices (Expert's Voice)
Ajax Hacks: Tips & Tools for Creating Responsive Web Sites (Hacks)
JavaScript: The Definitive Guide
Professional Ajax, 2nd Edition (Programmer to Programmer)
Ajax in Action

ASIN: 0596101805

Book Description

Those of you familiar with Ajax (Asynchronous JavaScript and XML) know how useful the technology is for creating interactive web applications with XML-based web services and JavaScript in the browser to process the web server response. Responsive web applications with client-like functionality are the new wave of the Internet. Though Ajax is new, the enabling technologies that allow JavaScript and similar languages to transfer and manipulate XML data from server to web browser have been around for a while. Ajax Design Patterns provides best practices for web developers by investigating how others have successfully dealt with conflicting design principles. You will find sections on foundational technology patterns, programming patterns, functionality and usability patterns, and diagnosis/testing of Ajax applications. Ajax is all about usability, so the patterns in this book focus on delivering usability in the face of constraints, such as user capabilities and expectations, bandwidth limits, the stateless nature of HTTP, and the complexity of Javascript. These patterns also are a concise way to represent the Human-Computer Interaction knowledge embodied in the many Ajax applications on the market.

Customer Reviews:

Packed with excellent information.......2007-04-27

This book is not perfect. There are a handful of editing mistakes and the author seems to go out of his way to ignore anything that Microsoft might have created (except ajax of course - wink).

On the positive side, this book is extremely well written. The author has a natural writing style that is conversational but still structured enough to fully cover material. The layout and organization of the book adds to the readability.

Excellent.......2007-01-05

It help me clarify the mystery behind AJAX and provided easy to follow examples.

Don't go without this book if you're doing Web 2.0 work.......2006-11-15

Michael has quickly staked his claim as a major driving force in the world of software design, most notably in the vein of AJAX development, and his outstanding work on "AJAX Design Patterns" is certainly testament to that. Despite the book's title implying a heavy lean towards application development via asynchronous remote scripting, it's actually is more accurate in its subtitle, being applicable towards the trendier Web 2.0 movement (but given the mixed reactions to Web 2.0, I can see how such might want to be played down.)

The book's organization is logically laid out, providing a historical and academic profile of the technological foundations that gave rise to modern-day asynchronous programming. Michael then leads into the actual patterns, being grouped by function. Probably the most relevant to web developers are those related to into the various forms of web remoting, DOM manipulation, and next-gen visualization (i.e., drag-and-drop effects); while programming patterns geared for performance enhancement and code generation will whet the appetites of even the most advanced coders.

(Among my favorite patterns are those dealing with HTTP streaming (a field of which Michael's a pioneer), on-demand JavaScript, and content refreshing.)

If, for no other reason, you buy this book it should be for any developer considering themselves to be cutting-edge should buy this book for the section on Chapter 9 on REST applications development. This in my opinion is the most well-rounded discussion of what RESTful production is(n't), and how to incorporate such architecture into your own web projects. Being a .NET developer, that platform's framework serves to both abstract my kind away from having to directly deal with such concepts, or Microsoft blatantly neglects to mention it at all. After scouring the Web for months looking for good content on REST, Michael lays it all out in easy to understand lingo and examples. I'm having the REST chapter photocopied and bronzed for my desk. It's that good.

The one thing I didn't dig too much about the book is its exclusive lean towards PHP for examples where server-side logic was needed. While other platforms like J2EE, .NET, Ruby on Rails and Cold Fusion are keenly cited for their contributions and capabilities, the vast majority of the code is in PHP. But this is just a personal quirk...I'm obviously not big on PHP.

But that minor preference aside, I've followed this book's development since its days as a wiki. It's an invaluable resource as your online development begins to get more complex in a demanding world expecting web apps with rich UIs and multifaceted formats (e.g., JSON, SOAP, XML, et al.). I find it to serve equally well as programmer's reference and architecture guide. I rarely rate any books a perfect score, but this certainly is deserving of such a nod.

This is truly a masterpiece, and one that no developer doing Web 2.0 work should be without.

CLEANING UP WITH AJAX DESIGN PATTERNS!!.......2006-11-06

Are you a developer, designer and manager who wants to know how Ajax is being used in the real world? If you are, then this book is for you. Author Michael Mahemoff, has done an outstanding job of writing a 2nd edition of a book that shows you what's possible and what's not with Ajax, and how Ajax is being used in the real world.

Michael, begins with a prelude to the patterns. Then, the author outlines the building blocks at the heart of any Ajax application. Next, he focuses on the technical qualities of software, in particular maintainability, robustness, and performance. The author also focuses on the usability of Ajax applications. Finally, he discusses why development patterns are not things in the same sense as the patterns in previous patterns, but processes you can use to aid development.

Because of the reference-like nature of the patterns, this most excellent book is accessible to people from different backgrounds. More importantly, this book doesn't assume you know any particular server-side environment.

Probably mistitled, but still some very good information..........2006-11-05

Although I think the book is mistitled, there's still a lot of value to be gleaned from Ajax Design Patterns by Michael Mahemoff. It's almost more like a cookbook than a patterns guide...

Contents:
Part 1 - Introduction: Introducing Ajax; A Pattern-Led Tutorial; Ajax Design - Principles and Patterns
Part 2 - Foundational Technology Patterns: Ajax App; Display Manipulation; Web Remoting; Dynamic Behavior; Extended Technologies
Part 3 - Programming Patterns: Web Services; Browser-Server Dialogue; DOM Population; Code Generation and Reuse; Performance Optimization
Part 4 - Functionality and Usability Patterns: Widgets; Page Architecture; Visual Effects; Functionality
Part 5 - Development Patterns: Diagnosis; Testing
Part 6 - Appendixes: Ajax Frameworks and Libraries; Setting Up The Code Samples; Patterns and Pattern Languages; References; Index

Each of the chapters, such as Widgets, show a number of techniques and features that you can use in an Ajax application. In this particular case, there's the Slider, Progress Indicator, Drilldown, Data Grid, Rich Text Editor, Suggestion, Live Search, and Live Command-Line. Although each of these are presented as a "pattern", I think that's really a misuse of the term as it's commonly utilized in our industry. Patterns are general architectures that have been developed over time to solve particular types of design issues. A pattern called "Slider" is really just an example of how a slider widget can be used effectively in an Ajax application. Because of the specificity of a slider, I see that as more of a recipe than a pattern.

Having cleared that gripe, it's still an effective book. Each pattern/recipe starts with a basic usage story, followed by the problem statement, the forces that come into play, the actual solution, decisions that need to be addressed, real-world examples, alternatives to this particular feature, related patterns/recipes, and references to more information about the feature. This particular format makes for a very comprehensive discussion of each item, more so than you'd get in a straight tutorial or reference guide. As such, I think it makes for a good addition to the Ajax bookshelf...

As a true "patterns" guide, I think it misses what it tries to set out to do. As a cookbook for Ajax techniques, it works quite well...

Average customer rating:

Disappointing
Learn how to use REST, SOAP and others in the process
A huge disappointment
Great book for both beginners and experts
Thank you

Build Your Own AJAX Web Applications
Matthew Eernisse
Manufacturer: SitePoint
ProductGroup: Book
Binding: Paperback

General | Programming | Computers & Internet | Subjects | Books

Web Services | Web Development | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

SitePoint | By Publisher | Books
Similar Items:

The JavaScript Anthology: 101 Essential Tips, Tricks & Hacks
Ajax Design Patterns
The CSS Anthology: 101 Essential Tips, Tricks & Hacks
Head Rush Ajax (Head First)
DOM Scripting: Web Design with JavaScript and the Document Object Model

ASIN: 0975841947

Book Description

AJAX (Asynchronous JavaScript and XML) is a new approach for developing web applications. It essentially permits users to interact with a Webpage without forcing a slow & tedious reload of the entire page after every action. This means web applications become more responsive, easier to use, and more intuitive. Build Your Own Ajax Web Applications uses a step-by-step tutorial format that's so easy to follow, you'll be able to build sophisticated and intuitive Ajax web interfaces in no time!
Read this book, and you'll:

Get an overview of the basic technologies you'll need to use to build Ajax applications.

Understand the XMLHttpRequest object, the core of Ajax applications.

Build a cross-browser XMLHttpRequest wrapper that you can use in all of your Ajax projects.

Build an Ajax application monitor that works in real time.

Learn how to use Ajax without breaking older browsers or causing accessibility issues.

Get your Ajax application working with screen readers.

Use dynamic animations to improve usability.

Build edit-in-place functionality.

Create an Ajax search application that pulls data from Amazon, del.icio.us, and Google.

Fix the "Back button" problem.

Use JSON, YAML, and XML to communicate with the server.

Build an Ajax drag 'n' drop chess game.

And a whole lot more!

Throughout the text, the author stresses usability, accessibility, and graceful degradation for older, less-capable web browsers.

Customer Reviews:

Disappointing.......2007-07-15

Like some others have said, this is a dissapointing book. What appeared to be a book that would bridge the gap between using JavaScript to perform DOM tricks and form validation and large AJAX applications turned out to be nothing more than a frantic overview of some of the core technology.

First and foremost, the pacing of this book is horrid. The obligatory "This is what AJAX means" introductory chapter is adequate, but things quickly go downhill from there. The next chapter, in which the author attempts to create a basic AJAX library, is confusing, largely because of the author's back-and-forth style. He spends more time rehashing and revising half-baked code than introducing the reasoning behind said code. This wouldn't be so bad if he summarized the library at the end, but instead he jumps right into a poorly described polling script. The author is anything but concise.

Second, adding to this frantic pace, is the author's penchant for glossing over important information. For example, loss of scope is (apparently) an important 'gotcha' to watch out for, but he never clearly explains where and why it happens. There's no real explanation of when executing context changes, or what it changes to (I'm guessing the most local scope, but who knows).

Regarding this, I must specifically mention the author's flippant use of object oriented JavaScript without any proper introduction to it. I'm familiar with using classes and objects in PHP and C++, but have never done so in JavaScript. The syntax seems straightforward enough, but his use of composition all throughout Chapter 3 may leave novices scratching their heads. Neglecting to use the UML to clarify his designs, especially in light of no OO introduction, was a horrible decision.

Finally, like another reviewer said, this book follows a pure step-by-muddled-step progression, so those readers hoping to skip to the good stuff will be disappointed to know that code in the later chapters relies on code created in the early chapters.

In the end, "Build Your Own AJAX Web Applications" misses the mark, and in a big way. The pace is frantic, the exposition muddled, and in the final tally, the book is best served being used as a coaster.

Learn how to use REST, SOAP and others in the process.......2006-10-14

Ajax can create high-powered, responsive websites and Matthew Eernise's Build Your Own Ajax Web Applications offers the key to unlocking this power, showing how to build interactivity to web site using JavScript and AJAX applications. Developers - especially those new to AJAX's potentials - will find plenty of tips on using its features, including those to minimize common problems and maximize gains. Learn how to use REST, SOAP and others in the process, and build arrays using the code and steps supplied here.

Diane C. Donovan
California Bookwatch

A huge disappointment.......2006-10-04

I bought this book seeking for an in-depth AJAX reference as it was described by its editors as well as by other reviewers on the net. I found myself reading an entry-level, low-horizon compilation of Google results, stuffed with lots of duplicate, narrow-scoped, non-optimal and non-reusable code chunks.

From a technology point of view, AJAX is a deep, narrow domain: as you discover it, it seems simple, but as you explore it further in attempting to build complex applications there are lots of traps and gotchas to look after. Most of them are documented online in various articles and tutorials, the deeper ones are covered by some AJAX libraries available to download, but there isn't any coherent all-in-one book to cover all of them -- such as I hoped to find this book.

The book opens with an XMLHttpRequest presentation at-large that ends with the popular IE5/IE6/Others try-catch implementation hastily dubbed a "cross-browser XMLHttpRequest wrapper". The code presented here lays the foundation for an incremental application presented throughout the book. This triggers a first alert: you can only read this book from page 1 to the last in order to get a coherent message. Otherwise you'll end up finding references to code presented in an earlier chapter, which you won't understand unless you read the previous chapter and so on. The code itself is very particular, not at all elegantly or optimally written, and from my point of view useless in the scope of a big web application. This is why you'll find chapter titles like "Handling the Result with showPoll", "The toggleButton method", "The displayOpacity Method" etc. that have nothing to do with AJAX but present Javascript chunks from the book application.

While all the above is admittedly just an incompatibility in style, the major problem of this book is that it doesn't cover the really advanced topics AJAX applications will throw you into. While Amazon and Google APIs get in-depth coverage, topics as graceful degrading, error handling and IE memory leaks are only marginally mentioned. The book allegedly covers "JSON, YAML and XML to communicate with the server" and "REST, SOAP and XML-RPC to create powerful applications"; the SOAP reference is literally a 10-lines paragraph, while the others barely exceed 20.

Really advanced topics such as request pooling, request throttling, request grouping, call tracking, event scheduling and so many other issues that will you run into when building a large application are completely oblivious to the author, which denotes either his ignorance towards them, or his lack of confidence in recommending AJAX as a technology for large scale apps. Either way, I wouldn't wish him the nightmare of being the manager of a 20-million users website built on the technology he presented in this book.

To those still claiming the book is full of knowledge, I would say that in its 300 pages it doesn't say ANY word about uploading files via AJAX, which, next to the Back button problem, is one of the biggest challenges AJAX applications have to face.

If I was to end this review in a positive tone I would have to admit that the book does a great job in documenting third party services, libraries, tools and APIs that are of real use in developing and debugging AJAX applications.

Great book for both beginners and experts.......2006-09-16

If you're looking into expanding your web development knowledge and want to learn how to build more responsive desktop-like web pages and applications, this book is for you. The book starts with the basics, but even if you already know what XMLHttpRequest is, there's a lot to discover in the book - things like dealing with loss-of-scope in JavaScript, avoiding Internet Explorer's memory leaks, do-it-yourself progress animations, transitions and drag-and-drop, among others. In the book you'll find practical examples of consuming web services and working with all kinds of data transfer formats and protocols - XML, JSON, YAML, SOAP, REST, RPC.

The book has a list of available JavaScript libraries (such as Prototype and Yahoo UI), but will not teach you how to use them. Instead you'll learn how to do the JavaScript yourself; this will definitely help if at some point you decide to start using any of the available libraries and toolkits. PHP is used as a server-side language, but this part is pretty simple and can always be replaced with your favorite back-end language.

From this book you'll learn how to do the AJAX things that make you "wow" on today's next generation of web applications, but it doesn't stop there. It also talks about accessibility and teaching you how to make your applications usable in screen readers, building upon the idea of the so-called "progressive enhancement", which basically means you should make your page content available for even the most incapable browsers and devices (think plain HTML), and then provide more (like more interactivity) for the more sophisticated browsers.

The book follows all the best practices and standards I could think of, plus a few I wasn't even aware existed. Highly recommended.

Thank you.......2006-08-25

The book is new and came before the specified time.
Thank you.

The Art and Science of Technology Transfer

Average customer rating:

Comprehensive, Unique & Valuable
Innovator's guide to the galaxy of commercialization

The Art and Science of Technology Transfer
Phyllis L. Speser
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

Development & Growth | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Industrial | Management & Leadership | Business & Investing | Subjects | Books

General | Law | Subjects | Books

General | Intellectual Property | Law | Subjects | Books

General | Law | Professional & Technical | Subjects | Books

Technology Transfer | Technology | Science | Subjects | Books

All Deals | Blowout Books | Stores | Books

Business & Investing | Blowout Books | Stores | Books

Science | Blowout Books | Stores | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

Business & Investing | Amazon Upgrade | Stores | Books

Law | Amazon Upgrade | Stores | Books

Professional & Technical | Amazon Upgrade | Stores | Books

Science | Amazon Upgrade | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

Science | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Academic Entrepreneurship: University Spinoffs And Wealth Creation (New Horizons in Entrepreneurship Series)
Technology Transfer: Making the Most of Your Intellectual Property
Valuation and Pricing of Technology-Based Intellectual Property
Technology Management: Developing and Implementing Effective Licensing Programs (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)
Essentials of Licensing Intellectual Property (Essentials (John Wiley))

ASIN: 0471707279

Book Description

Praise for The Art & Science of Technology Transfer

"Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read, just the focus we are needing in the profession."
—Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology Transfer, The Johns Hopkins University

"Phyl Speser is one of the pioneers in developing the modern practice of technology transfer and in The Art & Science of Technology Transfer, she shares her experiences and philosophy in a well-written, highly readable book that is packed with case studies of both success and failure."
—Ashley Stevens, Director, Office of Technology Transfer, Boston University

"This readable book is a must for anyone wanting to look at the technology transfer process from a novel viewpoint. Rather than just recite the nuts and bolts of the process, it illustrates theoretical concepts with real world, practical examples. Any reader will come away with new and useful ways of looking at, and doing, this business."
—Kenneth H. Levin, PHD, Deputy DirectorUniversity of Chicago Office of Technology & Intellectual Property (UCTech)

"An amazing compendium of philosophy, science, and practical experience that converge to form, literally, the art and science of technology transfer. On any given page, you may find a quote from Plato, a mathematical formula, an intriguing anecdote by the author, or a practical 'how-to' statement. It's written in a very engaging style that keeps you turning from page to page . . . there's enough material in this book to launch a college course on Technology Transfer-nothing is left out!"
—David Snyder, Vice President-Technology Commercialization Science Applications International Corporation (SAIC)

"This is an excellent introduction to sorting out the complex world of technology transfer, eminently useful to both practitionersand students. The text is thorough, filled with the practical examples, details, and guidelines useful to learn and practice this often-arcane subject, while never losing sight of an overarching paradigm for getting new technology out of the lab and into the market. I am certain that other teachers will find it as valuable as I have."
—Lawrence Aronhime, Faculty Associate and Lecturer, The Johns Hopkins University, 2005 recipient Johns Hopkins Alumni Association Excellence in Teaching Award

"A clear and entertaining presentation of the complexities of technology transfer and intellectual property, this book provides usable, practical information to students and practitioners on every page. The Art & Science of Technology Transfer provides a well-crafted immersion in the processes and practices of moving ideas into the marketplace."
—Phil Weilerstein, Executive Director,National Collegiate Inventors and Innovators Alliance (NCIIA)

Download Description

Praise for The Art & Science of Technology Transfer ""Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read, just the focus we are needing in the profession."" Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology Transfer, The Johns Hopkins University ""Phyl Speser is one of the pioneers in developing the modern practice of technology transfer and in The Art & Science of Technology Transfer, she shares her experiences and philosophy in a well-written, highly readable book that is packed with case studies of both success and failure."" Ashley Stevens, Director, Office of Technology Transfer, Boston University ""This readable book is a must for anyone wanting to look at the technology transfer process from a novel viewpoint. Rather than just recite the nuts and bolts of the process, it illustrates theoretical concepts with real world, practical examples. Any reader will come away with new and useful ways of looking at, and doing, this business."" Kenneth H. Levin, PHD, Deputy DirectorUniversity of Chicago Office of Technology & Intellectual Property (UCTech) ""An amazing compendium of philosophy, science, and practical experience that converge to form, literally, the art and science of technology transfer. On any given page, you may find a quote from Plato, a mathematical formula, an intriguing anecdote by the author, or a practical 'how-to' statement. It's written in a very engaging style that keeps you turning from page to page . . . there's enough material in this book to launch a college course on Technology Transfer-nothing is left out!"" David Snyder, Vice President-Technology Commercialization Science Applications International Corporation (SAIC)

Customer Reviews:

Comprehensive, Unique & Valuable.......2006-07-10

As a lawyer, AUTM member, business professor and technology entrepreneur, I highly recommend this as one of the best books you'll find on the practical aspects of commercializing technology. The book contains a wealth of tips, models and business strategies that other books on technology transfer don't cover. (Just a few of the tools presented such as the Marioni Matrix and TRIZ are well worth the price of the book.) Especially valuable are the tools and tips for evaluating potential market applications, end users, channels, revenue potential and launch tactics.

Innovator's guide to the galaxy of commercialization.......2006-05-31

Phyllis Speser's The Art and Science of Technology Transfer is a must read for innovators and managers of technology. There are several uncomfortable hurtles for entrepreneurs along the path to commercialization. This book pulls the curtain back with a style that is both educational as well as down right funny. My only regret is that I didnt have access to this book before I embarked on my effort to launch my technology.

Corporate Partnering: Structuring & Negotiating Domestic & International Strategic Alliances

Average customer rating:

Corporate Partnering: Structuring & Negotiating Domestic & International Strategic Alliances
Thomas F. Villeneuve , Robert V., Jr. Gunderson , Colin D. Chapman , James D., Jr. Riley , and David P. Sharrow
Manufacturer: Aspen Publishers
ProductGroup: Book
Binding: Ring-bound

General | Administrative Law | Law | Subjects | Books

Corporate Law | Business | Law | Subjects | Books

General | Law | Subjects | Books

General | International Law | Law | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0735559279

Book Description

This practical resource provides up-to-date coverage of how to structure and negotiate profitable corporate alliances, covering both the strategic benefits and potential risks involved in these complex arrangements.

In clear and straightforward language, this handbook explains the proprietary rights issues involved and then walks the reader through the chronology of a deal, from the definition of objectives to the decision to seek an alliance, identification of potential partners, negotiations, and closing. Corporate Partnering is full of practical forms covering all aspects of strategic alliances annotated with crisp, clear commentary that explains the real-world issues addressed by each provision and how alternative solutions may be used to accomplish different aims. These carefully crafted agreements cover the broad range of areas from supply and distribution agreements, product and technology licenses, and research and development agreements, to investment and investment-related arrangements.

Book Description

Over the last 20 years, micro/nanoscale flow and heat transfer have been a most active area of interdisciplinary research, involving scientists from various specialities including engineering, physics, chemistry and materials science.

Book Description

This book represents the first study in the literature that provides a systematic, US-wide analysis of local university-high technology connections at the lowest possible level of spatial aggregation. Its contributions are twofold: it focuses on the regional aspects of the interaction between high technology innovations, university and private R&D at the proper spatial scale, at the level of counties and metropolitan areas; and it uses the specialized methodology of spatial econometrics to explicitly deal with potential spatial effects in cross-sectional data. The study is based on a quite data set of high technology innovations and industrial R&D employment in the USA in 1982.
From an exploratory spatial data analysis implemented at the county level, it is shown that the concentration of high technology product innovations, private R&D and university research follow a similar spatial pattern across the United States. A formal regression analysis is carried out for 43 States and 125 Metropolitan Statistical Areas which implements the Griliches-Jaffe knowledge production function framework. This provides strong evidence that university research expenditures have a positive and very significant effect on aggregate high technology innovation. However, the intensity of knowledge transfers between university research and regional innovation is not constant over space. It is demonstrated that the same amount of university research expenditure yields substantially different levels of local innovation activity depending on the concentration of economic activities in the metropolitan area. The findings in this book strongly indicate that a stimulation of research activities in universities located in existing agglomerations of high technology production and research has significant positive effects on the regional economy.
This book aims to serve the interests of both academic researchers in the fields of regional science and economics of technological change, and economic developers concerned with practical problems of innovative technology regions. The text may be used in graduate-level courses of regional economics, economics of technological change, economics of education, and applied spatial econometrics.

Creation and Transfer of Knowledge: Institutions and Incentives

Average customer rating:

Creation and Transfer of Knowledge: Institutions and Incentives

Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Organizational Learning | Organizational Behavior | Business & Investing | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

Technology Transfer | Technology | Science | Subjects | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

Business & Investing | Amazon Upgrade | Stores | Books

Science | Amazon Upgrade | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Science | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 3540644261

Book Description

Is knowledge an economic good? Which are the characteristics of the institutions regulating the production and diffusion of knowledge? Cumulation of knowledge is a key determinant of economic growth, but only recently knowledge has moved to the core of economic analysis. Recent literature also gives profound insights into events like scientific progress, artistic and craft development which have been rarely addressed as socio-economic institutions, being the domain of sociologists and historians rather than economists. This volume adopts a multidisciplinary approach to bring knowledge in the focus of attention, as a key economic issue.

Average customer rating:

Heightened danger or just hype?

Keys to the Kingdom, The
Jeff Shear
Manufacturer: Doubleday
ProductGroup: Book
Binding: Hardcover

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

Technology Transfer | Technology | Science | Subjects | Books
ASIN: 0385473532
Release Date: 1994-08-01

Customer Reviews:

Heightened danger or just hype?.......2000-07-31

The book covers the intense competition between McDonnell Douglas and General Dynamics to be the prime support company to Japan for their FSX program.

The book is easy to read. It presents an interesting overview of many of the issues impacting releasability of high technology and American competiveness, and the U.S. Government's participation in sensitive areas of international business. For someone with zero exposure to this arena, the book is a good place to start. Keep in mind that the book is written with an agenda in mind and has a very pessimistic view of this process. If you are pro-American/anti-hi tech export, you will love the book. Otherwise, keep a bag of salt near by during your read.

Book Description

Scientists in the laboratory often fail to take advantage of the commercial exploitation of their research. Technology Transfer is a careful account of how to start the process of commercialization of technology, and describes in detail the difficulties, and amount of time needed, to carry the process through to a successful conclusion. This book provides a much needed step-by-step guide to the commercialization of research. It addresses three major themes: how to protect your intellectual property; how to develop it commercially via licensing and business "start up"; and how to finance and manage your new company. This book is essential reading for any research scientist whose work has commercial applications.

Books:

Books Index

Books Home

Recommended Books