Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)

Product Description

Houghton Mifflin Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business 0395906253 / HOU0395906253 / Guerrilla Marketing: Secrets for Making Big Profits from Your Small BusinessRevised and expanded Third Edition. A valuable resource for any small-business owner. Contains strategies for finding clients, marketing on the Internet, cultivating repeat and referral business, and management lessons in the age of telecommuting. Paperback. 400 pages. 9 x 6 x 1. / Sold As 1 EA / Houghton Mifflin / SKU: HOU0395906253

Customer Reviews:

Wonderful book.......2007-05-12

I had just started my own business and heard about this book on Dave Ramsey's show. I bought the book and found that it had a lot of great ideas about how to reach new customers and ways to keep existing ones.
I highly recommend this book for anyone starting a small business.

Worth the Investment.......2007-04-13

This is an outstanding book and what I consider a must-have for every small business owner.

Jay: A Man in the Know.......2007-02-01

This book is the how-to in marketing. It has something for EVERYONE!

Thanks Jay!

Ja-Naé
Wild Women Entrepreneurs President/Founder

Guerrilla Marketing/Levinson.......2007-01-19

Although I bought this book for a gift and did not read it myself, I received it promptly and in excellent shape. Thanks!

If you're a small business owner..........2007-01-03

If you're a small business owner, you need this book. Real life examples of how to market your company,make it more professional, and to make yourself feel more established in your field. Along with "Guerrilla Marketing for Consultants", written in 2005, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 1998, so Internet and email marketing methods are not discussed in relevant terms).

How to Write Successful Fundraising Letters

Average customer rating:

You must buy this book
How To Write a Successful Fund Raising Letter
Disappointed
Success at Last
Development officer

How to Write Successful Fundraising Letters
Mal Warwick
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Paperback

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Effective Fundraising For Nonprofits: Real World Strategies That Work
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Fundraising for Nonprofits: How to Build a Community Partnership

ASIN: 078795652X

Book Description

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25

Customer Reviews:

You must buy this book.......2007-05-10

If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.

How To Write a Successful Fund Raising Letter.......2007-05-07

Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions

Disappointed.......2007-01-17

I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the next day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.

Success at Last.......2007-01-11

I have toyed around with various funderaising letters over the years, reinventing the wheel each time. This book is a tremendous guideline for writing great fundraising letters and has many great examples.
I was able to raise over $100,000.00 in a recent campaign and for the first time I have had a number of people comment on how well the letter appealed to them, and how well it was written. I keep this book close at hand.

Development officer.......2006-11-06

have read part of it not all---so far it is good and helpful

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

Average customer rating:

Solid Basics, a must for any Board
A must have resource for a Capital Campaign
Capital Campaign bible...
The Best Guide for Plannind Major Gift Campaigns
Useful but disappointing

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign
Kent E. Dove
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

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Preparing Your Capital Campaign: An Excellence in Fund Raising Workbook Series publication
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Nonprofit Essentials: The Capital Campaign (The AFP/Wiley Fund Development Series)
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

ASIN: 0787949892

Book Description

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--National Society of Fund Raising Executives Journal on the 1st edition

Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:

A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns
The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign
The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign

Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign.

Customer Reviews:

Solid Basics, a must for any Board.......2007-08-09

This book provides the fundamental outline to a successful Capital Campaign. It is not a how-to and will clearly state that a seasoned professional consultant should still be considered a vital part of any effort. But, short of that, any Board of Directors should have this book as a guide to understanding the depth of their own responsibilities, how to manage a consultant, the seriousness of the effort and planning ongoing giving programs. I did not give it a 5 only because it does not spell out oversite structures for committees. William

A must have resource for a Capital Campaign.......2007-03-21

I had a copy of the first edition of this excellent book but when I enbarked on a new Capital Campaign I bought the new edition. It is a book which anyone - experience and otherwise - must have if you have to venture into capital campaigning.

Even if you been there and done that, it is excellent as a check to see if you're on track.

The updated version has looked at Capital Campaigns in the light of the changing world of philanthrophy.

In Australia, our Capital Camapigns may not be as large as some in USA but never the less are run in just the same way.

A must have reference and the best one out there as far as I'm concerned.

Capital Campaign bible..........2006-09-21

Kent Dove's book is the bible for how to do capital fund raising. I have been asked as a development officer and consultant to do it other ways, and his is the ONLY way that works. I'm buying the updated book with joy that it has been published.

The Best Guide for Plannind Major Gift Campaigns.......2005-07-21

In the short time I've had this book, I've used it extensivly to plan a forthcoming $25 million campaign in a college within a university. After 15 years of experience in major gift fund raising, I've finally found the book that includes ALMOST everything we need to launch a very successful effort. I deeply appreciate Mr. Dove's efforts to update his work and provide this useful guide.

Useful but disappointing.......2002-11-30

Although there is useful information in this book, I found it disappointing compared with the recommendations that I read.

Part 1, which is about 200 pages, is the text of the book and covers planning and implementing your campaign. Part 2 which is about 300 pages is a collection of about 35 sample documents.

I found the text, which included chapters by other authors, rambling and verbose, giving lists of functions and lists of alternatives without reaching conclusions. I skimmed this part and found little worth reading carefully. (In contrast, I just read Tony Poderis concise and excellent "Its A Great Day to Fundraise" from cover to cover.) The author attempts an academic approach, with unhelpful citations. Examples of somewhat useful items were an outline of a case statement and examples of gift charts.

Particularly weak was a chapter entitled "Technology in Fundraising" which claimed that it was about the single most important support factor in fundraising. We learn that we need a broad team to select this technology; that we need to attend user groups of the system we are considering; that we need to meet current users; that we need to test the system at our site; that the system should be easy to support; that to install the system we need leadership, time, funding, involvement, communication, expertise, testing, training, defined reports, standards, process, etc.; and on and on and on with more generalities. We are NOT told what it is reasonable to expect such a system to do, what features have proved useful, or any other specific information that someone who had actually used such a system might provided.

The sample documents, which were largely from an Indiana University campaign, struck me as examples that I would not want to follow, although I found some useful items.

Average customer rating:

Vague, Poor Learning Tool

Entrepreneurial Finance

Silicon Valley Finance primer

Book not very helpful

Entrepreneurial Finance
Chris Leach , and Ronald W. Melicher
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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Marketing Research (McGraw-Hill/Irwin Series in Marketing)

Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future (Anatomy of a Business Plan)

The Ethical Process: An Approach to Disagreements and Controversial Issues

Marketing Research Project Manual

Ripples from the Zambezi: Passion, Entrepreneurship, and the Rebirth of Local Economies

ASIN: 0324289235

Book Description

In finance, it's all about smart decisions. ENTREPRENEURIAL FINANCE closely follows the life-cycle of a financial firm and shows you sound financial management practices that will enable you to run and grow your business venture. By introducing the theories, knowledge, and financial tools needed by an entrepreneur in starting his or her own business, ENTREPRENEURIAL FINANCE gives you the information you need to succeed. And because it's easy to understand and full of study tools, with ENTREPRENEURIAL FINANCE you'll succeed in class as well.

Customer Reviews:

Vague, Poor Learning Tool.......2006-12-05

As an senior undergraduate in entrepreneurship and finance, I expected this text to really explore the basic concepts of entrepreneurial finance, however, it has only led to many frustrating hours of reading and re-reading sections, only to return to class as confused as when I left two days prior. Definitions are unclear, if provided at all. The cases are often excessive and complicated, and overshadow the true learning outcomes of the case study. The text makes far too many assumptions, so if you are looking for an introduction to entrepreneurial finance, which this book claims to be, look elsewhere.

Entrepreneurial Finance.......2006-11-04

It had good information, but some of the concepts weren't thoroughly explained. The terminology used isn't consistent with accounting terminology, so it makes it difficult to keep things straight (considering both finance and accounting cover a lot of the same ground for similar reasons). It's definitely more appropriate for more advanced levels of finance, but not so much for a finance introduction.

Silicon Valley Finance primer.......2006-09-04

If you are involved in a high-tech startup or you want to run the financial side of such an operation then this easy-to-read textbook makes that job much easier. It is not a regular finance textbook which is designed for firms in which intellectual property is not the prime ingredient. It is for people who need to deal with venture capitalists or screen high-tech startups for financing.

The participants on both sides of high-tech finance, those who start companies and those who would like to fund them need to know how financial projections and valuations should be done and how they should be evaluated. For those who would like to learn how Silicon Valley's real main industry of starting companies happens this is an extremely valuable book to have.

This text still needs to have a bibliography to point readers to some of the specialized texts needed to deal with writing the business plan, intellectual property law and general legal issues. A lot of very usefull ideas are held by people who don't know how to start companies to bring those ideas to market.

Book not very helpful.......2003-10-08

I'm amazed that this book is for MBA level students! I am currently an undergraduate student and have the opportunity to use this textbook for a finance class and find this book very vague on termology and not very helpful when it comes to difficult concepts. Anyone with basic knowledge of business can understand the book so that's why it amazes me that this book is used for MBA's!

Angel Financing: How to Find and Invest in Private Equity

Average customer rating:

Solid Information on Raising Capital
Great Book For Entrepreneurs And Investors
Get it Right the First Time (do your homework too)
Get it Right the First Time (do your homework too)
Long winded, but worth a good skim

Angel Financing: How to Find and Invest in Private Equity
Gerald A. Benjamin , and Joel B. Margulis
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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Angel Investing: Matching Startup Funds with Startup Companies -- A Guide for Entrepreneurs, Individual Investors, and Venture Capitalists
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Deal Terms - The Finer Points of Venture Capital Deal Structures, Valuations, Term Sheets, Stock Options and Getting VC Deals Done (Inside the Minds)
Winning Angels: The 7 Fundamentals of Early Stage Investing
The Angel Investor's Handbook: How to Profit from Early-Stage Investing

ASIN: 0471350850

Book Description

Your guardian angel has arrived

Capital is the single most important factor to getting your venture off the ground, but finding it can be a challenge, particularly if you're running out of funding options. Suppose your venture is too small for institutional players. What do you do once you've exhausted your personal financial resources? Where do you go after banks, the leasing companies, the venture capital firms, have turned you down? What you need is an "angel"--a private investor with high net worth. Angel Financing--the only book of its kind--provides you with a road map to this valuable, little known, source of capital financing.

Explains the structure of the direct private capital market
* Covers everything from the valuation process to writing an investor-oriented business plan

Gerald A. Benjamin (Sausalito, CA) is a Senior Managing Partner of International Capital Resources (ICR), an investment banking, corporate finance, and capital sourcing firm. He is also publisher of the California Investment Review. Joel Margulis (Mill Valley, CA) is a freelance writer who has published books and articles on a range of business and finance topics.

Customer Reviews:

Solid Information on Raising Capital.......2005-04-16

This book by Gerald Benjamin contains solid information on raising capital for new ventures and young companies. It's a keeper. As someone who has worked on many, many capital raising projects for new emerging growth businesses, I would personally advise you to get this book. The advice is priceless! -- Principal of a Venture Financing Firm

Great Book For Entrepreneurs And Investors.......2003-01-04

I think anyone interested in investing in private companies or anyone who wants to understand the process of angel investing should read "Angel Financing"

Many wealthy investors are turning to financing small businesses due to the huge potential return. Benjamin and Margulis tell us that the angel investor who put $100,000 into Ciena Corporation saw the value of his investment grow into $285 million in three years, when the company went public. Further, knowledgeable business people can enhance the value of their angel investments through their experience, knowledge, and contacts. Unless you're extremely wealthy, this ability to add value to your investments isn't available when you invest in large publicly-traded companies.

Angel investing isn't for everyone. Benjamin and Margulis say angel investors expect about one-third of their investments to fail completely. Further, many bad deals out there must be avoided. So, anyone considering angel investing should have business experience. And, there must be good chemistry between the investor and the entrepreneur.

To help new investors ask the right questions and avoid bad investments, Benjamin and Margulis provide a detailed due diligence questionnaire which will help investors understand what questions they should ask before making an angel investment.

"Angel Financing" is also a good book for entrepreneurs seeking angel financing. It helps entrepreneurs answer the questions: "Is my company financeable? Am I financeable?" And, "Angel Financing" helps entrepreneurs understand the private equity market.

We learn that the average angel investor is 48-59 years old, has a postgraduate degree, has management experience, and, typically, invests between $25,000 and $250,000 per deal. Many angel investors are self-made millionaires with a net worth between $1 million and $10 million dollars. Eighty percent of angels have previously started a company and have small business experience.

Benjamin and Margulis tell us that seeking private investments from people with a net worth below $1 million, or an annual income below $200,000, isn't usually desirable. These people do not possess the discretionary income to make angel investments and are usually not classified as accredited investors. This could create legal problems for the entrepreneur if the investment fails.

Benjamin and Margulis point out that many of the wealthiest families and individuals have their wealth managed by conservative trusts or professional advisors. So, seeking an angel investment from an ultra-rich person may not prove successful, because the trust administrator often kills the deal because of the high risk involved.

Because angel investors don't need to invest, Benjamin and Margulis tell entrepreneurs to be flexible in structuring the deal to meet the investor's needs. Many entrepreneurs do not listen adequately to what potential investors are telling them.

"Angel Financing" contains a good appendix about private placements, discussing such things as exemptions from full securities registration under Rule 504, 505, and 506, although much of this information is also available free from the SEC.

Benjamin and Margulis say that entrepreneurs should expect to budget about 10% to 15% of the amount to be raised as fundraising expenses. We learn that costs of a SCOR offering average about $30,000 nationwide. (SCOR, Small Corporate Offering Registration, allows companies to raise up to $1 million and is highly state-specific. Some states encourage SCOR while other states are more hostile to it.)

Overall, "Angel Financing" is an excellent book for entrepreneurs and angel investors.

Peter Hupalo, Author of "Thinking Like An Entrepreneur"

Get it Right the First Time (do your homework too).......2002-03-03

There are many books in the marketplace that target different types of entrepreneurs with different types of approaches. Respectively, none of them work unless you are starting a mom-and-pop business. Believe me, I've gone through most of them! I have found that they are either based on a mom-and-pop "boilerplate business plan" start-up model or based from outer space, with grand delusions of fantasy by thinking that the start-up will rivet the attention of a venture capital firm or an investment banker. Forget it, those days are gone.

If you are serious about finding and raising private equity for your start-up company, this book will give you plenty of facts, stories and anecdotes. Angel Financing will also give you the methods and processes to get it done properly.

Promote your idea into a practical one. This book is pure common sense. Write a business plan to attract financing. The blueprint for operating your company is the next step. Look around and discover that Gerald Benjamin is a pioneer in this field and his views about how to raise private equity is gaining a foothold and turning heads. Recently, I attended one of his seminars and the people sitting next to me were simply top-caliber entrepreneurs.

There are very few companies that will ever make it to the public equity markets. For example, many large companies such as SAIC (headquartered in San Diego) are employee-owned. Just look at the facts presented in his book and reconsider your options, especially if you would like to retain control of your start-up.

I have one suggestion. Carefully review the how-to-do a business plan material out there. Make sure it is suitable for what you are doing, or you are going to go through many sleepless nights like I did. Read this book, prepare a Business Plan for investors, put together a PowerPoint presentation and "walk the talk."

Good luck!

Get it Right the First Time (do your homework too).......2002-03-03

There are many books in the marketplace that target different types of entrepreneurs with different types of approaches. Respectively, none of them work unless you are starting a mom-and-pop business. Believe me, I've gone through most of them! I have found that they are either based on a fandango "boilerplate business plan" model or written by beings from outer space, with grand delusions that your idea will rivet the attention of a venture capital firm or an investment banker. Forget it, those days are gone.

There is one suggestion. Carefully review all the how-to-do a business plan material out there. Make sure it is suitable for your exact needs

Good luck!

Long winded, but worth a good skim.......2000-09-01

This book could easily have been cut by 100 pages or more without losing any information. The author says the same thing over and over and over and over again, almost as if he was being paid by the page (or trying to justify the high price with a thicker book). I did learn from it, but was annoyed skimming entire sections to simply reread what he's already said five times.

The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business

Average customer rating:

Manish Ajmani
The Entrepreneur's Guide to Finance & Business: Wealth Creat
An accessible, all-around guide to setting up a business
The definitive guide to entrepreneurship

The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business
Steven Rogers
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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ASIN: 0071380817

Book Description

No-nonsense guidelines for growing a business from scratch

Entrepreneurship remains the wave of the future, but as with anything in business, long-term success requires mastery of basic fundamentals. The Entrepreneur's Guide to Finance & Business balances quantitative with qualitative issues and provides a straightforward, practical overview of the business and financial knowledge required to become a successful entrepreneur.

Professor Steven Rogers, a leader in the field and one of BusinessWeek's 10 best entrepreneur educators, goes beyond generic small-business issues to focus on highgrowth start-ups and innovators. Integrating hands-on aspects such as business valuation models and cash flow analysis with qualitative issues of marketing, management, and strategic planning, he provides:

Clear explanations and examples of the differences between entrepreneurial and corporate finance
Proven strategies for developing an effective business plan
Innovative techniques for structuring a deal and financing a new business

Customer Reviews:

Manish Ajmani.......2004-03-17

A must for every Entrepreneur or anyone who inspires to be one. Easy to read with examples from real life situations. The book walks through all necessary steps for either starting or acquiring a business with all the help to avoid any pitfalls.

The book not only details on the financial side (wealth creation)of the entrepreneurship but also stresses on the social obligations of job creations.

It scores 11 out of 10.

The Entrepreneur's Guide to Finance & Business: Wealth Creat.......2003-09-26

The book is easy to read and understand. It is couched in a manner where the average individual can easily understand the various financial issues along with the 'why to use' the financial steps along with the pitfalls which will be avoided by using the recommended financial steps.

A book to buy for or by anyone running their own small busines!

The only thing better than reading this book, is to listen to him speak in class.

An accessible, all-around guide to setting up a business.......2003-08-30

Steven Rogers, a professor at the Kellogg School of Management, has put together a comprehensive handbook for aspiring entrepreneurs. Written in plain language that does not assume prior knowledge of business or economics, this guide covers all the major topics that entrepreneurs face in setting up and managing a business: writing up a business plan, compiling and understanding financial statements, making a company profitable, valuing a company, and raising money.

On the one hand, Professor Rogers has written a reference book that assembles much of the information that people intuitively know. In that sense, the guide can be useful to people who want to make sure they are "not forgetting something." On the other hand, though, this guide tackles many issues that quite a few entrepreneurs look down upon: for example, accounting. Professor Rogers not only explains how entrepreneurs should handle the mundane aspects of business like accounting, but also elucidates why entrepreneurs should pay attention to those aspects at all. In doing so, he alerts entrepreneurs about the kind of problems they may face and recommends action to prevent them.

Professor Rogers has compiled anecdotes, business quotations, industry data, and mathematical formulae (which he explains in detail), to write an accessible guide for aspiring business owners. This balance, between serious and humorous, and fact and theory makes the book both fun to read and very useful -- a definite read for those daunted by the prospect of starting their own business.

The definitive guide to entrepreneurship.......2002-11-18

The thousands of budding entrepreneurs in the world share many common pitfalls. Among them is the need for adequate information regarding financing their dreams and a workable, usable, and meaningful plan of action. This book, by one of the country's leading professors of entrepreneurship, and others, is the definitive guide to mapping a viable and long-term plan of action for entrepreneurial success.

The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)

Average customer rating:

Fundraising Plan
Plan, plan, plan!
Good Intro Book
A "real" working model

The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)
Terry Schaff , and Doug Schaff
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Paperback

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ASIN: 0787944351

Book Description

A good fundraising plan can make a vital difference in the quality of a nonprofit organization's programs and services. It can be the map by which the organization charts and secures its future. This step-by-step guide is designed to help you and your organization construct an operational fundraising plan that is appropriate to your specific funding needs. From meeting deadlines and scheduling special events to creating an overall plan for fundraising activities, The Fundraising Planner ensures that all activities fit together as a whole and support each and every program.

The model presented in this workbook is flexible and suited to multiple purposes. Use The Fundraising Planner and learn how to:

Create an effective overview plan
Formulate a calAndar of events, mailings, and strategies to attract contributions
Draw fundraising ideas from financial data
Strengthen your donor and prospect lists
- Survey your board to refine its mission
Produce a basic funding proposal and press kit
Prepare clear status reports for the board, development staff, and key fundraising participants
Track progress towards your funding goal

The authors have organized the workbook into four sections corresponding to the main stages of designing a fundraising plan:

Understanding the Big Picture
Deciding Plan Inputs
Putting the Plan Together
Monitoring the Plan

Within each section, chapters detail how to master an essential fundraising skill and offer "To Do" exercises to reinforce learning. The exercises allow you to build a cogent, practical fundraising plan. Additionally, there are real-life examples reflecting current fundraising issues across the country. The Fundraising Planner provides easy-to-follow advice to fundraisers from organizations of all sizes. With this valuable guide, you and your team can achieve greater efficiency in the day-to-day challenges of fundraising.

Customer Reviews:

Fundraising Plan.......2007-04-23

Great tool for fundraising planning. Workable model for creating a donation and fundraising plan for nonprofit companies.

Plan, plan, plan!.......2004-12-30

The Fundraising Planner does a nice job covering the "particulars" of planning without losing sight of the bigger picture. Like other titles in the Jossey-Bass series, this guide is helpful in structuring an approach and strategy for raising funds. Practical and well-written.

Good Intro Book.......2004-01-31

This is a pretty solid introductory book to fundraising, donor management, proposals, etc. If you are new to the business I would definitely recommend it, though more experienced people might not find it quite as helpful. (though there are still a some good nuggets of information)

A "real" working model.......2001-05-24

Terry & Doug Schaff have provided a virtual road map in The Fundraising Planner. The information is presented in a clear and well thought out manner presenting information that can be seamlessly inserted into your current programs. The planner illustrates how to develop, plan and implement the strategies necessary to conduct successful and accountable fundraising activities.

This book truly has something for everyone. From the neophyte to the seasoned professional, the Schaffs have provided a tool that will take your plans to the next level. The planner truly is a step-by-step guide that does not insult the reader with coddling phrases and usless data. Each chapter delves ever deeper into the raison d'etre for each mechanism used to move the fundraising process.

As a Development Director I found many applications within the planner that I can utilize to complement my planning activities. The real world applications provided after each step are valuable exercises as you facilitate your yearly planning process. The information presented is very timely, relevant and useful.

Well Done!

The Seven Minute Difference: Small Steps to Big Changes
Average customer rating:

Great book to ignite your success!

A Homage to Incremental Improvement

Exceptional

Great Book

Really works!

The Seven Minute Difference: Small Steps to Big Changes
Allyson Lewis
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

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Be Heard the First Time! The Woman's Guide to Powerful Speaking (Capital Business) (Capital Business)

ASIN: 1419537237
Release Date: 2006-05-01

Book Description

Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives—and in our world—are really just the result of a series of small, seemingly insignificant changes. ""Amazing changes can occur in the most surprisingly small amounts of time,"" says Allyson Lewis, author and senior executive at a major financial services firm. ""In just seven minutes my life changed forever, in this book I will share exactly what happened to me and how it can happen to you.""

In The Seven Minute Difference, Lewis motivates business professionals to grow through micro-actions that can be completed in as little as seven minutes. According to Lewis, small efforts such as two extra sales calls, a daily action plan, a review of a competitor’s product, or a change of schedule can make the difference between mediocrity and excellence.

This book coaches readers to realize their full potential by focusing on four fundamental truths: Change begins to happen the moment you decide to change ; you must want to change; you must expect change; you should enjoy the process of change. Drawing upon years of experience as a motivational speaker and financial advisor, Lewis shows how she has successfully used these principles to help thousands of corporate executives, financial advisors, insurance executives, entrepreneurs, accountants, and attorneys change their lives. Chapters are filled with concrete examples, anecdotes, and sage advice, such as ""Life is like luggage, there are limits to what you can take on the journey"" and ""If you want your life to be different, you must be different.""

With humor and flair, The Seven Minute Difference spurs people to unlock their purpose, knowledge, and passion, and as a result, transform their lives at work and at home.

Highlights

Allyson Lewis inspires readers to:

• Define a mission and action plan that will support change

• Implement change and keep the momentum going

• Paint the canvas of your life – map out your goals

• Prioritize, organize, and simplify work and life to achieve greater productivity

Customer Reviews:

Great book to ignite your success!.......2007-05-25

Allyson Lewis's new book is invaluable for busy people who want to keep growing their success. Packed with hundreds of tips, ideas, and insights, it is fun and easy to read. The format of micro-actions is especially effective and makes it easy for the reader to immediately implement new ideas. Another great contribution by Allyson Lewis.

A Homage to Incremental Improvement.......2006-09-11

Allyson Lewis offers an effective and non-threatening template for improving your life. Let's hear it for baby steps! We have all heard that, "A journey of a thousand miles starts with a single step." Lewis exhorts us to take single, small - 7-minute - steps to transform our lives. In this way, you break down resistance to procrastination and barriers that keep you from attaining your goals and stall your progress. Good stuff, motivational and practical!

Exceptional.......2006-08-09

In just seven minutes, the course of Allyson Lewis' life changed. In just the few hours it took me to read Allyson's book, The Seven Minute Difference, my life changed. Allyson's book does not just provide advice, but actionable steps that can be taken to take charge of your life -- professionally and personally -- to achieve the goals you want to achieve. She is a hands-on writer and the book is chock full of tangible ideas for ways you can implement the Seven Minute Difference in your life. It is an easy-to-read book and one that you will want to own, not borrow, so you can underline and highlight the points you want to remember and come back to again and again. Allyson makes her points with both enthusiasm and poignancy and I personally have purchased 6 additional copies to give to friends. As Allyson says, "change happens in an instant," and the changes you want to make in your professional and/or personal life will happen when you read this book.

Great Book.......2006-08-06

I really liked this book. It was like getting a library of great success literature and life lessons summarized into one book. The author did a great job of organizing the material into an easily accessible format. I will definitely apply the lessons learned in the book to my personal and professional life.

Really works!.......2006-06-10

I have never met Allyson Lewis, a financial advisor for a major New York brokerage firm, but I feel as though I have. Not only do I feel as though we have met, but after reading her two books, I feel as though she is watching me and taking note of my progress toward the goals she has helped me set.
Her new book, The Seven Minute Difference: Small Steps to Big Changes (Kaplan Publishing, $20), started out, she writes, to be a business book about making small choices (and making them over and over) that will lead to big changes in your work. It was a good idea. But the book evolved into something more: Using the same tools to make changes in your entire life, most specifically to bring your beliefs, goals and actions into alignment so that the whole well-oiled machine works better. This was an even better idea. Too many of us, I have noticed, spend time dreaming of how we would like things to be different in the future without doing anything different today.
Lewis offers a whole book full of tips to make these changes seem manageable, almost painless - baby steps, if you will. The seven-minute concept comes from an epiphany she had during a seminar that changed her thinking about her goals, and her life, as well as from studies showing that people have about seven minutes to concentrate on something before their attention wanders.
But what makes the book so strong is that Lewis herself is there on every page, sharing her journey and her tips with humor and humanity. It is nice to know, for example, that she considers herself disorganized and easily distracted (even though I don't believe it.) She comes alive on the page as a terrific coach, which she apparently is, one who would push you to the limit but almost always be nice about it. At first I found her accomplishments a little intimidating, but as I got to know her I decided that her significant achievement - a full, well-ordered, well-balanced life, still in progress - was the result of a strong will; that, in other words, she had started out with the same imperfections as the rest of us and simply decided not to let them carry the day. After that realization, I decided to try to become more like her instead of admiring her from a distance, which I suspect was what she intended all along.
The book came at the perfect time for me. Last month I left my job after 20 years and have been working to get my house in order - in every sense. I keep Allyson's book on my nightstand, so that on my lazy days, and I have my share, I see her picture, imagine that she is looking back, and get busy.

Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century)

Average customer rating:

What a surprise!
Better than expected!

Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century)
Andrea Kihlstedt
Manufacturer: Jones and Bartlett Publishers, Inc.
ProductGroup: Book
Binding: Paperback

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Similar Items:

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign
Preparing Your Capital Campaign: An Excellence in Fund Raising Workbook Series publication
Capital Campaigns from the Ground Up: How Nonprofits Can Have the Buildings of Their Dreams (The AFP/Wiley Fund Development Series)
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Fundraising Basics: A Complete Guide

ASIN: 0763730505

Book Description

This book is the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects.

Customer Reviews:

What a surprise!.......2001-10-19

Book Review:

Capital Campaigns: Strategies That Work
By: Andrea Kihlstedt and Catherine P. Schwartz
Edited by: James P. Gelatt
Aspen Publishers, Inc. Gaithersburg, Maryland 1997

Reviewed by: Norman Olshansky: President
NFP Consulting Resources, Inc.
...

What a surprise! With over 30 years of non profit fundraising, leadership and capital campaign consulting experience, I expected to gain little from this "how to" book which I was given to review. Boy, was I wrong.

Step by step, the authors outline and expand upon the key elements of a capital campaign; from determining whether or not your organization is ready for a campaign, to the best ways to celebrate and evaluate its conclusion.

I appreciated the amount of detail the authors included and their emphasis on organization, planning, leadership involvement and communications. They explore the basic process and then give in depth coverage of each step. In addition to sharing their own personal knowledge and expertise, they gathered much of their material by interviewing friends and clients who also had extensive capital campaign experience. They made the book more interesting, and dramatized the points they wanted to make, by the inclusion of short vignettes and quotes by volunteer and professionals, from actual campaign experiences.

Among the important subjects covered by the book are: how to select and use consultants, building the case for support, conducting a feasibility study, creating a campaign management plan, prospecting and prospect research, team building and leadership development, techniques of solicitation, campaign materials and public relations, events, thank yous, recognition, and much more. They even have a trouble shooting guide which focuses on what to do when things go wrong.

I highly recommend this handbook for volunteer leadership and staff alike (whatever their level of previous experience) who are considering a capital campaign. It is a book that should also be part of the libraries of campaign consultants. I have to admit that I picked up several great new ideas and techniques from reading the book.

Keep in mind that this is a "how to" book and will continue to be of value as a reference tool. The table of contents and index are complete and excellent in their detail.

I felt the authors could have put more emphasis on and expand the section on feasibility studies, or as I like to call them, pre-campaign assessments. Too many organizations try to avoid this important process thinking that they already know they need to know. They feel the pre-campaign study will take unnecessary time and resources. A good study not only sets the stage for a successful capital campaign and determines a realistic goal, but also provides invaluable information about the way the organization is perceived in the community, potential for major support, and extent to which leadership and staff are ready or capable to do what is necessary for success.

Organizational culture, leadership styles, personality management and what is often referred to as organizational politics are other areas which I felt deserved expanded coverage by the authors. Human factors, organizational history, and communication styles are all addressed in the book but are not given as extensive or in depth presentation as is warranted.

In summary, this book not only meets, but exceeds its very appropriate title: Capital Campaigns-Strategies that Work.

Better than expected!.......2001-10-16

What a surprise! With over 30 years of non profit fundraising, leadership and capital campaign consulting experience, I expected to gain little from this how to book which I was given to review. Boy, was I wrong.

Keep in mind that this is a how to book and will continue to be of value as a reference tool. The table of contents and index are complete and excellent in their detail.

In summary, this book not only meets, but exceeds its very appropriate title: Capital Campaigns-Strategies that Work.

Entrepreneurial Finance: For New and Emerging Businesses
Average customer rating:

Financial Street Smarts

Great

Entrepreneurial Finance: For New and Emerging Businesses
James McNeill Stancill
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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Securitization: Structuring and Investment Analysis (Wiley Finance)

ASIN: 0324134754

Book Description

This text covers the process of starting a business, raising capital, managing the finances of the business throughout its growth, and ultimately cashing out of the business. The book is very practical, providing real-world advice and information sought by those who want to start their own businesses. Stancill's text sticks to the nuts and bolts of managing the finances of a start-up or small business.

Customer Reviews:

Financial Street Smarts.......2004-05-07

Professor Stancill, an icon at the University of Southern California's Marshall School of Business, shows a unique approach to entrepreneurial / mid-market finance. If you are looking for a traditional discussion of financial concepts get one of the the many fine textbooks on the market. But if you are are ready to "get down and dirty", especially if you intend to acquire a small business in an LBO scenario, apply the lessons learned from this book. Stancill applies street-smarts to structuring a deal, and he offers a hands-on, step-by-step approach that is easy to follow even by non-financial types.

Great.......2003-11-01

I was lucky enough to be able to have Jim Stancill as one of my MBA professors at USC -- this book is a great book if you want to learn how to REALLY start a company. Specially for academics and non-business people, this is NOT your corporate finance book. This is how small companies start up and how to run a small company and even how to buy a company.

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