Book Description
Based entirely on research from peer-reviewed journals and randomized controlled trials,
The Sixty-Second Motivator is an easily read story that reveals practical motivational techniques. In less than 100 pages, readers will have the necessary tools to enable them to motivate themselves or others. A handy worksheet is also included which guides the reader through the motivational process.
Customer Reviews:
Sixty Second Motivator.......2007-09-19
This is a great little book. It is written in a light style that makes it easy to read and digest the principles that Jim spells out. If you have ever tried to make a change and been unsuccessful in accomplishing your goal this little book will help you to understand why you failed and how you can increase your chance of success. I found it to be helpful both with my own personal goals and in better understanding what may help to motivate my clients to achieve their stated goals.
It Really Works!.......2007-08-08
Forget the motivational seminars, DVDs, and CDs. This little book has more insights into motivation than anything else I have seen! No hype here.
The author has taken complex concepts and made them easy to understand in an entertaining way. I use the practical tips not only to motivate my patients, but also to motivate myself!
The Sixty-Second Motivator- Book Review.......2007-06-12
Both my husband and I enjoyed this book a lot. We found it to be a neat, well organized little book written in an easy-to-understand, straight-forward style that is genuinely enjoyable while at the same time providing valuable insights about why we do or do not do things. While we found it quite analytical about key factors concerning motivation, the book didn't make us feel intimidated or "preached at". The tone of the book came across to us as friendly, low-key, very helpful, analytical and a valuable "keeper" to refer to in life's future situations.
Excellent read!!.......2007-03-08
This is an excellent read and one book you will finish reading. They say that most poeople don't finish books they buy, but this one is soo relevant to our lives that you will want to read it cover to cover several times! Keeping it in my day planner for a random quick read infusion throughout the day helps keep me on track!!
The missing link!.......2006-09-19
Having read Jim Johnson's No Beach No Zone weight loss book, I knew WHAT to do, plain and simple, and WHY it was important. So why wasn't I doing what the book laid out as a proven plan for weight loss? It's all about motivation. There's even a chapter on motivation in his weight loss book - but this book takes it one step further, into the science of motivation. Personally I think both books dovetail into one another well, especially if your lack of motivation happens to be in the field of losing weight. The science of how to lose weight permanently, and the science of motivating yourself to do anything. Once again, this is all based on research and not what one guy thinks.
One of the best surprises about this book is the way it is written. Without giving away too much, I can tell you that this book is more of a story than a collection of facts, and reads almost like a mystery. One thing's for sure, it's extremely engaging. I read the whole think in one sitting; the research and strategy don't take volumes to explain or lay out. I'm not one to read huge volumes, and Jim Johnson always makes a concise read devoid of medical mumbo-jumbo. The actual motivation chart takes up one page and really makes you think about what makes your own self "tick". The only excuse for not getting motivated is if you aren't willing to give up one hour of your time, and a little more time spent thinking straight.
Book Description
Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.
Customer Reviews:
Primer on Internal Communication.......2006-01-16
With sections on e-mail etiquette, Maslow's hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.
Book Description
Many organizations have the gift of taking committed, enthusiastic people and turning them into cynics over time. This statement rings true for too many companies, despite the good intentions of their leadership.
While today's bottom-line-oriented business environment demands that business owners and managers keep a close eye on costs, many miss the opportunity to strengthen their profit potential through strong internal marketing to employees.
In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty.
You will…
- Identify the varying perspectives of different audiences.
- Tailor your messages for maximum effectiveness.
- Understand and use a combination of communications tools.
- Get more mileage from your orientation and training programs.
- Measure the effectiveness of your messages.
Light Their Fire includes practical tools and case studies that address the role of internal marketing in a variety of situations, from mergers to department branding to project implementation. This is the ideal primer for company executives, business owners, human resource professionals, and department managers on how successful companies create, implement, and measure the effectiveness of their own internal marketing plans.
Customer Reviews:
Basic Manual on Employee Loyalty.......2005-11-16
This basic manual teaches you how to encourage your employees to buy into your business strategy and brand before you begin selling to real-world customers. Internal marketing programs should be part of every company's operations. Authors Susan M. Drake, Michelle J. Gulman and Sara M. Roberts show that motivated, energetic employees are important assets; they can expand your business exponentially. Simply by fulfilling basic human desires for recognition, advancement, esteem and education, you can build tremendous employee loyalty. Written in a light, breezy style, which occasionally might have benefited from more detail, this book provides examples of companies that have instituted exceptional programs. We strongly recommend it to executives, small business owners, and human resource and department managers looking for strategies to energize their companies by using their most valuable
resource: their people.
Internal marketing, internal communication, good viewpoint.......2005-09-17
Companies pay a lot of attention to a strong marketing plan for consumers but often don't pay much attention to internal marketing. One of the most powerful marketing forces you have is your employees. When they are excited about your product then they tell others. The authors of this book provide step-by-step guidance on how to get your employees to become your best marketing source by being your most dedicated consumer. They even include details on how to do things like break bad news to employees in such as way that it does not demoralize others.
Starting with Chapter 4 the authors take you on a detailed method for setting a course for action, setting goals, and then achieving those goals. Chapter 5 follows up with communicating good and bad news, choosing the right vehicle for communicating your message, and making the most of that communication vehicle. Other chapters include training as a marketing tool and using rewards and recognition. Easy to understand and apply, Light Their Fire is highly recommended.
Steps toward Success...........2005-08-24
Once picked up, this book would not easily yield to being put down again.
Written in fast-paced style, with great insight and illustrated with a fund of anecdotal evidence, "Light Their Fire" is a valuable blueprint for any organisation to follow in getting a grip on their internal processes that lead to external successes.
Throughout the book, I became aware of a feeling that issues raised in the book were pointing to the necessary creation of another one to address them... I look forward to it with anticipation.
Light Their Fire.......2005-08-09
We are always trying to attract new customers. We seek new and attractive ways to bring them into our work places, but we forget that some of our best advertizers are the people who work for us. Light Their Fire focuses on pulling our employees into the advertizing mix and making them part of the equation of success. Sections of the book also focus on planning, which we all lack. We have meeting with staff and plan for the meetings only hours in advance. What are you going to focus on but the negitives rather than the positives. Proper planning starts when, if not before, the meeting is scheduled. Well worth the time to read.
Removing the Dilbert Aspect From YOUR Company.......2005-07-18
As anyone who has ever read Dilbert knows, working for a big company sucks. The pointy haired managers are all too common. This book is on solving that problem.
People in most companies are made to feel that their contribution, their importance to the company is just about nil. Experience has shown most of us that devotion to the company is not reciprocated. We think we are doing well, we think we are doing what the company wants. And we are on the lay off list.
The difference here is communications within the company. Are we really pushing in the direction that the company wants to go, do we understand what the company is expecting of us. Most of us care, most of us don't feel that the company cares.
This book talks about inter company communications and how management can most effectively communicate their views to employees. This includes the three key points of identifying and tailoring your messages for maximum effectiveness, understanding and using various communications tools to get as much understanding out of your messages as possible, and most important, measuring the effeciveness of your messages.
This book presents internal communications in a new but easy to understand light.
Book Description
The breakthrough approach for aligning people with strategy for higher profits
Organizations that select, develop, deploy, manage, and motivate their people to produce outstanding business results have an extraordinary competitive advantage that others can't copy. Backed by Mercer's nine-year, $10 million study of leading companies around the world, Play to Your Strengths shows how to leverage a company's human capital strategy into business results that are measurable and profitable and that will create exceptional, enduring competitive advantages.
This bottom-line-boosting guide gives managers, senior executives, and consultants the theory, tools, and processes they need to:
- Measure the effects of people on business results
- Determine the impact of strategies before making them
- Focus on the organization's most effective people strategies
- Deliver more money to the bottom line in a sustainable manner
- Create enduring, copy-proof competitive advantages
Customer Reviews:
~How~ people contribute to performance ... MBA must-read!.......2004-04-21
The term "human capital management" has stepped into the long line of buzzwords that attempt to leverage people into increased organizational performance. Play to Your Strengths takes a step beyond the rhetoric to actually explore "how" to accomplish this. From their 3 critical questions -- led by "what are we spending on human capital (cost) and what is it buying us(value)?" -- to their six-factor framework defining human capital, the authors give insight into how organizations should measure the contribution of people to a company's bottom line. They also provide real company examples and perspectives from investors, CEOs, and managers.
As a professor of business management, I've found that one of the most difficult challenges is helping students to learn how they can actually make good decisions in deploying personnel. This book goes beyond the "soft" side of management, developing an approach that fits with the organizational imperative to heed the bottom line. I'll be using Play to Your Strengths as supplemental reading for my MBA courses.
Science, art, or a new lable for an old management tool?.......2003-10-20
Whenever guru-accented statements like "leveraging human capital to produce results" I feel a quiver, not of excitement, but of caution. However, management trainees and schools like label-accented seminars and books, so this title, Play to Your Strengths, isn't anything that will offend anyone.
People are generally any company's core area asset. Despite the company's product, service, busines strategy, market share and management structure and reorganizations,it's people who ultimately make the differnce. People who are at the top, bottom, and between.
Apparently, this book is backed by a $10 million study. Hopefully, it was money well-spent. Human capital, in all of its forms - internal, external, management, labor and regulatory, is vital to understand, to appreciate, and to show appreciation for. As well, in today's world, the ethical element of conducting business is one that needs to be mentioned more often.
Frank G Anderson
MBA, Information Management
Korat, Thailand
Tel. 044-274972
mobile: 01-8773981
Average customer rating:
- A great introductory resource
|
Control Self-Assessment: Concepts and Applications
Dani Saad El-Dine
Manufacturer: South-Western Educational Pub
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Control Self-Assessment: A Practical Guide
ASIN: 0324226012 |
Book Description
This manual delivers balanced theory and practice for control self-assessment (CSA) and can serve as an authoritative reference for professionals or companies implementing - or planning to implement - control self-assessment. Supported by numerous examples and case illustrations, readers will benefit from the theory review, relevant practices and real-life applications. In addition, the guide can also be used for preparation for the Certification in Control Self-Assessment (CCSA) exam.
Customer Reviews:
A great introductory resource.......2007-01-16
There are a few books out there covering the topic of CSA, but this is one of the only CSA books I have been able to find that was written by someone who actually has the certification. If you are pursuing CSA certification or implementing a CSA program into your audit program, I reccomend this book along with a CSA test prep book. The two combined will give you enough information to develop an effective program.
Book Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.
The text begins by defining what internal marketing is and how it can work, and from this foundation:
* Outlines state-of-the-art thinking and practice
* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management
* Highlights the techniques managers need to understand to use IM effectively within their organizations
* Contains a range of international and up to the minute examples and cases of best practice from companies around the world
Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
The first UK title of substance to examine this area in depth
Gives a clear view of the latest thinking and techniques as employed by leading companies internationally
Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities
Average customer rating:
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Internal Marketing: Directions for Management
Richard Varey
Manufacturer: Routledge
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ASIN: 0415213185 |
Book Description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource in current state-of-the-art research and conceptual development in internal marketing. Comprised of new theoretical and empirical work, this book also features case studies covering a wide range of sector and industry applications. Key themes and issues explored are the social model of marketing; human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, image, and reputation; and corporate communication.
Customer Reviews:
Misleading.......2002-01-30
I was very disappointed in this book. The information I read on the back cover was not what was actually presented in the book. Do not waste your money.
Average customer rating:
- This is a good one!
- Excellent, practical guide to critical skill.
- Excellent advice for greatly expanding your influence
|
The Internal Sell: Encouraging Executive Influence and Accomplishment
Michael E. Friesen
Manufacturer: Quorum Books
ProductGroup: Book
Binding: Hardcover
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ASIN: 1567201709 |
Book Description
Executives at all levels and in every type of organization achieve their executive status in one of two ways: they either inherit it or they earn it through hard work, aspiration, and a bit of luck. Friesen directs his book at executives who wish to improve their ability to sell and implement ideas, and, in doing so, continue their rise up the corporate ladder. This book will also be of value to executives who have a desire to increase their authority and/or their administrative position and to those who wish to inspire a sense of loyalty among their employees, and those who hope to lead their orgaizations into the next century. Friesen explains why organizations tend to be defensive and how recognizing this can lead to greater levels of personal success. He also provides a thorough background on the nature of power, contrasting legitimate power and authority, and helping one understand how to increase it without formal advancement in the organization. A specific process one can use to sell ideas as well as to develop relationships is described and illustrated. The book is intended for specialists in organizational behavior and top-level executives. It is organized to provide value as a reference work and to provide readers with unusual and useful strategies for their personal advancement and the enrichment of their communication skills.
Customer Reviews:
This is a good one!.......1998-12-01
If you have ever wondered why your ideas aren't embraced by your peers and superiors, you need to read this book. I have always been amazed at how often my ideas either get ignored or worse. This book tells how to put your ideas forth so they will be recognized, accepted, and implemented. If you want to do more than just survive in the corporation you must learn to manipulate the system by "selling" your ideas internally... and the book lays out just how to do that. Friesen makes it look easy.
Give this one a quick read, it was worth it for me.
Excellent, practical guide to critical skill........1998-11-05
Michael Friesen has identified a skill and function that doesn't show up on job descriptions or performance reviews, but is probably the most critical tool in determining an executive's job satisfaction and career success. That function is selling internally--to others within your own organization. Anyone working in corporate America will recognize the importance of this function as soon as they read Friesen's thesis on it. But more importantly, readers will learn how they have done with this skill in the past and what they can do to sell internally more effectively in the future by reading this book.
Friesen outlines a very clear, logical and systematic process for selling ideas within a company. He gives real-world hints on completing each of the steps within the process, so that readers can develop clear plans for selling their own ideas in a very methodical fashion. The approach is common-sense, but one that most do not employ because of a myriad of reasons Friesen identifies, including organizational defensiveness, egoism, personality traits and just plain ignorance of its importance!
Friesen's book includes lots of anecdotes and cases that we all can relate to easily. These illustrate the fact that one of the most amazing things about this book is that it wasn't written before--the topic is so critical, that one would expect others to have addressed it before this. But Friesen's is a first, and the guide is so definitive that others will not be needed. This is it! A must read.
Excellent advice for greatly expanding your influence.......1998-09-27
This book helped me understand that ideas are like goods and services - they can be sold- indeed they must be. Prior to reading this book, I didn't understand this and was frustrated with my efforts to share ideas I have to improve the way my organization functions.
This book provides clear and productive ways of selling your ideas. Organizations and individuals tend to be defensive and reluctant to consider new ways of doing things. The Internal Sell describes typical rejections an individual will face and how to overcome them.
Here's what you can expect from this book:
Lack of understanding of the RESISTANCE of three important realities - organizational defensiveness, differences in personality types, and misinterpretation of power and authority - causes people in many organizations to "give up", get frustrated, "moan and groan", or just take their ideas elsewhere. You can expect from The Internal Sell a new sense of CONFIDENCE in a proven approach that will allow:
* Creativity to abound
* Productivity to increase
* Morale to improve, and
* Innovations to occur at a rate that will surprise you.
The concepts and methodology of The Internal Sell work equally well whether you are INSIDE an organization trying to get your good ideas adopted or OUTSIDE as a sales person dependent on someone in the customer organization to be skillful in selling your idea.
The principles within The Internal Sell are also perfect for the organization that has committed millions of dollars for SAP or some other comprehensive enterprise-changing system. It's still the PEOPLE, their CREATIVITY, and their COMMITMENT that will make these massive investments pay off. The Internal Sell will help you to understand how to make your organization OPTIMIZE individual contributions.
I highly recommend this book to readers in all types of organizations and all levels of the organizational hierarchy.
Average customer rating:
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The Power of Internal Marketing: Building a Values-Based Corporate Culture
Lamar D. Berry
Manufacturer: Good Reading Books
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Binding: Hardcover
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ASIN: 1888042079 |
Book Description
Use these techniques to improve staff performance!
Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.
Internal Relationship Management explores key issues, such as:
internal relationship management—managing relationships with internal customers
human resources activities—actions taken to influence employee attitudes and work-related behaviors
career entry—the initial stages of the internal relationship management process
organizational support—services provided to employees in an effort to support them
With this book, you'll gain a better understanding of:
boundary spanners' appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms
the recruitment, selection, and retention of customer-contact service employees
how internal communication processes affect boundary spanners' satisfaction with organizational support services
employee branding—employees internalize the firm's desired brand image to project it to customers and external stakeholders
the internal customer mindset—the importance employees place on serving internal customers
The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
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- Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders
- Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders
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- Trading Risk: Enhanced Profitability through Risk Control
- Understanding Interest Rate Swaps
- Volatility and Correlation: The Perfect Hedger and the Fox (Wiley Finance)
- What We Want Is Free: Generosity And Exchange In Recent Art (S U N Y Series in Postmodern Culture)
Books Index
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