Book Description
Widely practiced by many Fortune 500 companies, global outsourcing has become one of the key strategic imperatives for successful enterprises. Often referred to as offshore outsourcing, services globalization is the next step in the evolution of global trade and capitalism. Top organizations are performing, buying, selling, and transforming services at an incredibly quick pace.
Written by outsourcing and global services experts Atul and Avinash Vashistha, The Offshore Nation presents a comprehensive, balanced view of the rapid growth of outsourcing and its expanding role in corporate strategy, providing a roadmap for business leaders and upper-level managers to plan their own strategies. Drawing upon their vast experience as consultants to Fortune 1000, multinational corporations, the authors help you determine what role offshore services should play in your company, how to integrate the strategy into your overall corporate identity, and successfully manage the initiative on an enterprise-wide level.
This practical, strategy-packed guide outlines the "big picture" of outsourcing, breaking down its different components and examining its impact on world and local economies and employment shifts. Covering outsourcing in many different countries and a variety of services--from IT, telecom, and customer service to accounting--the authors reveal best practices and step-by-step, proven methods for:
- Building a sound globalization strategy
- Identifying the processes that are mature enough to send offshore
- Choosing the right business model for globalizing IT, back office, and other services
- Attracting and retaining customers
- Effectively managing your suppliers
Chock-full of valuable insights and tactical advice, The Offshore Nation is the authoritative primer for global outsourcing, helping companies to minimize the risks and maximize their return on investment.
Customer Reviews:
Highly informative and readable.......2006-07-11
This book provides a great framework for analyzing and determining the why, what, how and where of offshoring. If your organization is considering a shift towards offshoring, then you should find this book very useful in helping you think through the business case. The book does not drown you in details, but still provides a comprehensive overview of the offshoring industry.
Highly recommended.......2006-05-18
"The Offshore Nation - The Rise of Services Globalization" is an excellent guide for companies putting together their offshore strategy, as well as for companies that have already done it but want better results. It beautifully captures the global trends and gives practical yet comprehensive guidelines on how to do offshoring right - things that come out straight from the authors' rich experience in the area. Highly recommended.
Make Sure You're Looking for Info on OFFSHORING - not OUTSOURCING.......2006-05-15
Offshoring and Outsourcing just got jumbled again in the American vocabulary. The Offshore Nation is written by experts on the Indian BPO marketplace. If thats what you're trying to understand, this book is very helpful. If your goal is limited to large corporation, call center projects or transaction processing, this book is very helpful.
For all other areas of Outsourcing, I highly recommend you read any one of the other books who don't confuse offshoring and outsourcing better than Lou Dobbs.
A must read even if you don't outsource or are not in the business of outsourcing.......2006-05-12
Atul's book `The Offshore Nation' offers a very insightful ring-side view of the macro-economic trend towards globalization of services and how organizations and business leaders can effectively leverage this in a global economy for competitive advantage. Atul through his organization, NeoIT, has played a lead role in shaping the sourcing strategies of global organizations and the book is both thought provoking as well as prescriptive. It is a must read even if you don't outsource or are not in the business of outsourcing, for sooner or later, you will be a part of this global economy where work moves to where it gets done best."
A Must Read for Managing Today And Leading Into The Future.......2006-05-08
Speaking as the CEO of Sourcing Interests Group, a major ongoing outsourcing forum, The Offshore Nation hits a homerun in providing practical, immediately useful insight into the many facets and considerations of offshore outsourcing. Clearly this is one of the most important books on outsourcing that has ever been written. I highly recommend it.
Book Description
Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization.
The authors have revised the complete text, updating key concepts and examples with reference to numerous 2000-2002 academic and trade sources. Chapter 2, The Global Economy, features new statistics on world trade and growth rates, a discussion of the steel tariffs challenged by the EU and WTO, and the financial impact of 9/11. Other highlights include Chapter 3, Cultural and Social Forces, offering insightful business advice about Hindu and Moslem cultures; Chapter 4, Political and Legal Forces, examining how countries such as China use product standards to avoid poor-quality imports and how companies are dealing with executive kidnappings, one of the fastest-growing criminal practices in the world; and Chapter 10, Pricing for Global Markets, covering the management of transfer pricing in response to government audits.
- New! Revised annually, an updated casebook appears with every new copy of the Sixth Edition—and allows students to gain a better understanding of how products are developed and marketed through company-, product-, and industry-specific cases.
- New! As the result of changing industry practice, "international and global" references now appear as "global" and reinforce the text's more unified, worldwide character.
- New! Chapter 16, Organizing for Global Marketing, has been updated to reflect the changing role of global marketing organizations—enhancing discussions of concepts such as global mandates.
- New! Chapter 17, Planning and Controlling Global Marketing, now includes coverage of the latest corporate business strategies.
- Current sources from traditional U.S. publications—such as The Wall Street Journal, Marketing News, and Business Week—are complemented by references to international publications, including Business Europe, Far Eastern Economic Review, Nikkei Weekly, and The Asian Business Journal.
Customer Reviews:
Used in MBA program for International Marketing.......2006-04-06
We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
Global Marketing Strategies Jeannet & hennessey.......2000-04-16
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
Book Description
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.
Average customer rating:
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Global Outsourcing Strategies: An International Reference on Effective Outsourcing Relationships
Manufacturer: Gower Publishing Company
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Binding: Hardcover
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Book Description
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Customer Reviews:
Excellent Analytical Framework.......2001-02-06
Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.
Definitely a text to read if you are looking for actionable information.
Scott Pope, Senior Analyst, Delphi Group
Excellent Analytical Framework.......2001-02-06
Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.
Definitely a text to read if you are looking for actionable information.
Scott Pope Senior Analyst Delphi Group
Book Description
Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it’s also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop’s top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
Customer Reviews:
Poignant but Wordy.......2007-09-02
Following in the footsteps of the other amazing 'This Business Of...' series of music business based books, this one doesn't disappoint. However, it's a bit wordier than the rest of them; the information is dead on and extremely helpful, but you just have to prepare yourself for the task at hand (which would be: making sense of all of it as you read.) Before you go and buy this book though, make sure you've read Tad's previous 'This Business of...' novel: 'This Business of Music Marketing and Promotion'.
Book Description
"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." -- placebrands.net
Customer Reviews:
Insightful!.......2004-08-05
Sicco Van Gelder has written the definitive textbook on analyzing global branding strategy. Packed with examples, in-depth case studies and hypothetical branding projects, this book will prove useful to companies entering global markets or launching global brands. From the stunning worldwide success of the Sony Walkman to the dismal global failure of New Coke, Van Gelder scrutinizes the factors that shape a global brand. He issues a timely reminder that local cultures and consumers differ, and that branding must account for local differences in multiple markets. Note that this is a textbook, not a manual. The author explains his "global brand proposition model" in minute detail, which can get a little dense and repetitive at times. While the final chapters contain several useful illustrations of the analytical model in action, this is not a how-to book. Nevertheless, we believe this thoughtful tome deserves a spot on the reference shelf of brand specialists and marketers, as well as the executives of any company that operates in more than one country.
A hands-on advisory guide.......2004-04-05
Sicco van Gelder is the expert who runs Brand Meta, a Netherlands-based global branding consultancy. In Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets, Gelder draws upon his many years of experience and expertise to write an authoritative and "user friendly" business guide to creating brand expression, develop marketing strategies and implementations in a global market. Especially recommended reading for business managers seeking to master an international legacy of name recognition, individual chapters deftly cover the importance of brand reputation, affinity, name recognition, the unique roadblocks to making a local brand global, and so much more in this hands-on advisory guide written directly from experience and a proven record of corporate success.
Average customer rating:
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Global Marketing Strategies
Jean-Pierre Jeannet , and
Hubert D. Hennessey
Manufacturer: Houghton Mifflin Company
ProductGroup: Book
Binding: Hardcover
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ASIN: 0618071881 |
Average customer rating:
- Excellent, though somewhat dry.
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Leadership in Action: Tough-Minded Strategies from the Global Giant
Helmut Maucher
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover
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Customer Reviews:
Excellent, though somewhat dry........1998-06-11
Maucher's German precision and often mentioned Swiss pragmatism makes this book a masterpiece in understatement. It is not an entertaining read but rather an informative one. The anecdotes that are such an intrinsic part of similar American writings are not present in this book. While it makes it somewhat dry going at time, it does nothing to detract from the valuable contents of the book. Read it, because it offers interesting insight into the way a European executive thinks. Maucher's statements, both economic and (the few) political, are astoundingly accurate and his social preditctions using economic indicators can only be described as uncanny. In particular his prediction of the current tensions in the Indian peninsula. You may not enjoy it, but one can certainly learn from it.
Book Description
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Books:
- The Offshore Nation: Strategies for Success in Global Outsourcing and Offshoring
- The Option Advisor: Wealth-Building Techniques Using Equity & Index Options (A Marketplace Book)
- The Sixty-Second Motivator
- The Speculative Strategist: High Returns from Controlled Risk Strategies in Stock and Futures Markets
- Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders
- Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders
- Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders
- Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders
- Trading Risk: Enhanced Profitability through Risk Control
- Trading Risk: Enhanced Profitability through Risk Control
Books Index
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The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities
Offshore Outsourcing: Business Models, ROI and Best Practices
What's This India Business?: Offshoring, Outsourcing, and the Global Services Revolution
The Outsourcing Revolution: Why It Makes Sense and How to Do It Right
Multisourcing: Moving Beyond Outsourcing to Achieve Growth And Agility
