Book Description
The Cult of the Luxury Brand is the first book to explore how and why an amazing phenomenon is rocking Asia, sweeping up not just the glitzy upper crust, but also secretaries clutching Burberry bags, junior executives sporting Rolex watches and university students flaunting Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such momentum that it will be the world's biggest by 2014. In Tokyo, the epicenter of this "luxe-plosion," 94% of women in their 20s own a Louis Vuitton bag. Even India, the new kid on the luxury block, has three-month waiting lists for hot items.
Written by world-leading retail consultants in a highly accessible style, The Cult of the Luxury Brand draws on more than 150 interviews with industry experts, market studies in 10 countries, and the authors' vast experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining one's place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch.
Customer Reviews:
The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury.......2007-09-12
A very realistic view of the cult branding in Asia. I live in Tokyo and have followed the High Fashion industry in Japan, H.K. and China for over 10 years. Recently in Tokyo the trend is to have the brands, but not the very bright logos. Some are even buying high quality Japanese brands. What is unclear is the social impact this cult following is creating in Asia. Selfishness, corruption, illegal activities, greed, etc.
I have meet many girls who say "I must have it!" All day and all night all they talk about is the bag or the brand. Nothing else is important.
Another recent marketing scheme in Tokyo is called gentei- limited edition. Collaboration with a famous designer but only in limited quantities. The result is more talk, more buzz, and higher prices.
The authors talks about Asian luxury brands starting to evolve in Asia, maybe so, India, Shanghai, and Tokyo, Osaka host many fashion shows revealing some of the local talents. Quality, fabric, and style are very good.
Branding is what is perceived by the consumer. Or what we are lead to believe.
Estimate for delivery - approximately 2 months from order date........2007-06-03
My disappointment is that I commanded and paid for the order, with duplicate sets of books going to my partner and to me. My partner received his copy of "The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury" weeks ago, but I am now informed that Amazon won't be able to get me (the master purchasor) my copy until 6-27 2007. THAT IS TWO MONTHS SINCE THE ORDER WAS PLACED. Your competitors do, and have had this book, which I must take advantage of. Sorry, but 2 months?!@#$%%#^%
A five-star book.......2007-01-12
This book is one-of-a-kind in the industry, studying the luxury shopping habits of Asians by analyzing their past present and futures. It's chock full of well researched luxury facts and figures essential for people working in the luxury industry. For luxury enthusiasts, the book has a wonderfully witty and wicked sense of humour that keeps one's reading fast paced and lively.
Highly recommended.
Essential reading for anyone involved or interested in the luxury-fashion business, & not just in Asia!.......2007-01-09
Superbly written in an easy-to-read style, backed up by useful facts & figures, the authors capture in admirable detail the growth-engine of the global luxury-goods industry that is Asia: ideal research-material for those involved in the business, or even just for those interested in what's going on in this huge socio-cultural phenomenon overtaking Asia.
Essential reading for anyone doing business in Asia.......2007-01-03
Chadha and Husband get right under the skin of the phenomenon that has resulted in Asia accounting for over half of the world's US$80 billion annual spend on luxury brands.
It's a very accessible read and essential for anyone who wants to understand what drives Asian consumers.
Average customer rating:
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Contemporary Urban Japan: A Sociology of Consumption (Studies in Urban and Social Change)
John Clammer
Manufacturer: Blackwell Publishing Limited
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ASIN: 0631203028 |
Book Description
Contemporary Japan, despite its prominence in the world economy, has so far received little systematic sociological attention from western scholars. One of the most neglected areas has been urban sociology. This volume demonstrates a fresh approach to urban studies as well as a new way of looking at contemporary Japan which links economy and society in an innovative way. The book breaks new ground methodologically and conceptually by exploring contemporary Japanese urban lifestyles through the medium of an analysis of consumption behavior.
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Chinese Medicine Men: Consumer Culture in China and Southeast Asia
Sherman Cochran
Manufacturer: Harvard University Press
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Binding: Hardcover
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Superfluous Things: Material Culture and Social Status in Early Modern China
ASIN: 0674021614 |
Book Description
In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it to local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached.
Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs' dealings with Chinese and Japanese political and military leaders, particularly during the Sino-Japanese War of 1937-45. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the twenty-first century because they achieved goals--constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets--that their successors in contemporary China are currently seeking to attain.
Average customer rating:
- No real pearl here.
- One of the best books on Marketing in Asia
- Not without merits!
- fair textbook
- Did the crisis change anything?
|
Consumer Behavior in Asia
Hellmut Schütte , and
Deanne Ciarlante
Manufacturer: NYU Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0814781144
Release Date: 1998-12-01 |
Book Description
Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia.
Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the characters which make up a product name are "lucky" ones, has a significant effect on brand attitude. Successful sales and marketing strategies in Asia must be rooted in an understanding of the cultural differences which affect Asian consumers' buying patterns.
Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods.
Customer Reviews:
No real pearl here........2002-03-07
I was really hoping that this book would give me some real insights into Asian consumer behavior. Perhaps I hoped too much. Like what the other reviewers mentioned, it lacked examples, particularly on the effects of the 97' crisis. I would be the first to admit that good consumer behaviour books are hard to come by, but I really expected more - what this book does is actually give you some background on the asian culture and fit in bits of consumer behaviour terms in between. A summary would probably be: Asians thinks more about status than self actualizing themselves; and of course less "individualist" whatever that means. No real pearl in this book.
One of the best books on Marketing in Asia.......2000-08-10
This is a very interesting and informative book. The author really understands Asia. The author identifies that Asia is not a homogeneous market right from the start. It is vastly different from one region to the next. The author also understands that no one strategy can be applied to Asia. Strategies must be adapted as Asia is just too complex. This alone distinguishes the book from the rest. It does not rely on wholesale application of theories developed in the West on the situation in Asia. It saw what Asia truly is.
The book took great pains to explain why Asian consumer behaviour will be different from consumer behaviour in the West. It explored the many facets of culture like religion, language and others. The author explains that because of the differences in culture, the behaviour of Asians will also be different from the West.
Relevant examples were cited throughout the book. These explained the differences between Asian and Western consumer behaviour clearly. At the end of the book, there are also 3 case studies where the reader can think about the theories covered in the book and understand the issues in Asian consumer behaviour better. However, a weakness is that the case studies are all in a Japanese context.
I find this book too academic for one without any fundamental knowledge of consumer behaviour. This book will be appreciated by those who have some idea of consumer behaviour and is working in the marketing department for Asia. I believe this group of readers will find this book very informative and useful in their course of work.
Not without merits!.......1999-09-25
As an experienced manager in Asian markets I see this book being not without its merits. However, it is based more on hear-say than actual management experiences in Asia! For the novice to Asia it gives a good overview of what might have shaped consumer behavior. It falls short of acknowledging that Asian consumers quickly assume new roles outside of their traditional attitudes, more geared towards Western-style consumer motivation. Market realities quickly outlive the authors' assumptions already! Maybe the authors try too hard to construct fundamental differences, where there aren't. Looking closer, much of that are rather local facets of doing business in a global marketplace.
fair textbook.......1999-05-28
This book lies somewhere in the middle between extreme opportunism (the author has been writing through Asian bad and good times) and deep understanding. The marketing chapters are adequate, but not as comprehensive as Kotler's "Marketing management, Asian perspective". The book also lacks the in-depth understanding of process of Haley's "New Asian Emperors". But, it is an adequate text. Although I could not shake off the suspicion that the authors had never worked for an Asian or tried to sell anything in Asia -- other than their books :-).
Did the crisis change anything?.......1999-05-26
Good textbook -- actually very similar to Shutte's other books written over the years. Few real-life Asian company examples, which is disappointing. Also never answers the question -- did the crisis change anything, really? Looks like it is business as usual.
Book Description
In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast Asia-South Korea, China, Malaysia, and Singapore-have likewise anxiously balanced consumption and saving. The first comparative volume to examine global phenomena of consumer culture from the perspective of East Asia, this book analyzes not only the attractions of mass consumption but also the many discontents and dilemmas that arise from consumerism.
Placing Japan and the United States in a transnational context, the book's contributors find that European countries more closely resemble Japan than they do the United States in their saving rates, consumption levels, environmental concerns, and discomfort with consumer credit. The Ambivalent Consumer offers a useful perspective on the political economies of consumption to address such pressing topics as movements against genetically modified foods; shifting relations among consumers, producers, and states; the differential influence of gender on consumption; and conflicting consumer attitudes toward globalization.
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Consumer Behavior in Asia: Issues and Marketing Practice
Manufacturer: Haworth Press
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Binding: Hardcover
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ASIN: 078900691X |
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Shopping Guide to Japan: What to Buy, Where to Buy It, and How to Get the Most for Your Yen
Boye De Mente
Manufacturer: Tuttle Publishing
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Binding: Paperback
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ASIN: 4805308761 |
Book Description
Japan is the shopping capital of the world—unequalled in the number, variety and convenience of its shops, malls and street arcades!
The Shopping Guide to Japan clearly illustrates how the Japanese genius for organization, efficiency and customer service has put them at the forefront in the world of shopping. Japan is a shoppers' paradise, and this book succinctly explains all the ins and outs to making the most of your Japanese shopping experience.
Average customer rating:
- Interesting subject boringly rendered
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Changing Chinese Foodways in Asia
Manufacturer: The Chinese University Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 9622019145 |
Book Description
This book examines Chinese food and the culture of food consumption in East and Southeast Asia. Through the lens of food, the authors address recent theories in social science concerning cultural identity, ethnicity, boundary formation, consumerism and globalization, and the invention of local cuisine in the context of rapid culture change. Written by distinguished anthropologist who have years of research experience in their respective countries and regions, this book shows how human preparation and consumption of food carry important social, economic, political, and spiritual meanings.
The book describes many interesting Chinese foodways in contemporary Asia, including rice porridge culture and changing diet in rural Pearl River delta, South China; tea cafes, Hakka restaurants, and dim sum eating in Hong Kong; ethnic relations and Chinese food in Southeast Asia; localization of Chinese food in South Korea; adaptation of Chinese noodles in Japanese daily meals; distribution of pork eating in Asia; and globalization and breakfast in Taiwan. This volume concludes with a commentary by a renowned anthropologist, Professor Sidney Mintz.
Customer Reviews:
Interesting subject boringly rendered.......2003-09-18
This could've been a most interesting subjects. Besides, I don't think many people have written on this amusing topic. Unfortunately, the authors of this book has succeeded to make it a boring tome that can have only limited appeal to both the casual readers and academics.
Average customer rating:
- Thought provoking study of consumerism
- Fresh and Intelligent
- A lot of interesting information here.
|
Measured Excess
Laura C. Nelson
Manufacturer: Columbia University Press
ProductGroup: Book
Binding: Paperback
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Similar Items:
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Under Construction: The Gendering of Modernity, Class, and Consumption in the Republic of Korea
-
The Remasculinization of Korean Cinema (Asia-Pacific)
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Filial Piety: Practice and Discourse in Contemporary East Asia
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New Korean Cinema
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Peoples and Cultures of Asia
ASIN: 0231116179 |
Book Description
This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and "history" to construct national identity. In a provocative departure, Laura C. Nelson challenges these assumptions with regard to South Korea, arguing that its identity has been as much tied to notions of the future as rooted in a recollection of the past.
Following a backlash against consumerism in the late 1980s, the government spearheaded a program of frugality that eschewed imported goods and foreign travel in order to strengthen South Korea's national identity. Consumption -- with its focus on immediate gratification -- threatened the state's future-oriented discourse of national unity. In response to this perceived danger, Nelson asserts, the government cast women as the group whose "excessive desires" for material goods were endangering the nation.
Customer Reviews:
Thought provoking study of consumerism.......2005-05-14
This very entertaining illuminated a developing country's discovery of consumerism. I enjoyed not ony the insight into Korean life, but the way the book put this bahavior in a broader context.
Fresh and Intelligent.......2001-03-13
Ms. Nelson's keen eye and sensitive writing create a vivid picture of how tensions among tradition, nationalism, rapid economic development and the globalization of markets play out in the everyday life of Koreans. Her book got me thinking in new ways about shopping and the collective unconscious, both in Korea and in my own culture. I came away with a better understanding not only of Korea, but also of how anthropology is done (at least by one talented anthropologist) in a postmodern world.
A lot of interesting information here........2001-02-07
This is one of a spate of new books looking at Gender and Consumption in the new middle classes developing around the world. In general, I much prefer Mills' "Thai Women in the Global Labor Force" or Wolf's "Factory Daughters" to this one. Those two books have an explicit focus on gender and aknowledge the contentious nature of household decisions on spending money. The case of the Korean middle classes during the "miracle economy" of the 1970s and 1980s has a lot of intrinsic interest, and there is a lot of information here to think about. But too much of the information is summary statistics on whole segments of the population, or relatively fragmented stories and anecdotes drawn from personal encounters and interviews. It gets very hard to connect these two levels.
Rudi Colloredo-Mansfield's book "The Native Leisure Class" about highland south America does a better job of linking intimate details of daily life with 'big picture' ideas about consumer culture and development in general. It is a very tough assignment.
Nelson has a great topic. She writes well, and clearly knows Seoul extremely well. But this is not the great book on the consumer culture of a developing country that we have been waiting for.
Average customer rating:
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Asian Department Stores (Consumasian Book Series)
Manufacturer: University of Hawaii Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 082481987X |
Books:
- The Elegant Solution: Toyota's Formula for Mastering Innovation
- The Everything Glycemic Index Cookbook: 300 Appetizing Recipes to Keep Your Weight Down And Your Energy Up! (Everything: Cooking)
- The Handbook of Employee Benefits
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- The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Book Big Profits)
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- The Long Tail: Why the Future of Business is Selling Less of More
- The Long Tail: Why the Future of Business is Selling Less of More
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